September 23,Ocean Network Sea Lion IP’s new A-class SUV – Sea Lion 05DM-i is officially launched, and the price range of the four models is 112,800 yuan – 142,800 yuan. According to reports, the Sea Lion 05DM-i based on the fifth generation DM technology has 16 core standards leading the same level.

　　The fifth generation of DM technology, running farther and driving more efficiently

　　The Haishi 05DM-i is equipped with the world’s leading fifth-generation DM technology platform engine, with a thermal efficiency of up to 46.06%, the highest in the world; the EHS electric hybrid system supports EV pure electric, HEV series, HEV parallel, and engine direct drive four drive modes, with a comprehensive working condition efficiency of 92%; plug-in special power typeThrough structural optimization,Group energy density increased by 15.9%, both safety and performance. In addition, the Sea Lion 05DM-i is equipped with plug-in hybrid pioneering seven-in-one power domain control, power density increased by 18.3%, using the latest self-developed power chip to achieve the highest control efficiency of 98.9%. The innovative full temperature domain thermal management system ensures that the vehicle can fully display its performance under all-weather conditions. The comprehensive driving range of the Sea Lion 05DM-i can reach 1400km at full oil and full power. Under NEDC conditions, the fuel consumption is as low as 3.79L/100km at a loss of power. Commuting pure electricity, long-distance oil and electricity are used together, and there is basically no mileage anxiety when traveling.

　　Ocean aesthetics is both stable and dynamic

　　As the latest member of the Sea Lion IP, the Sea Lion 05DM-i uses a steady and dynamic design language to show the openness and inclusiveness of "marine aesthetics". The front face adopts the wave ripple shape with the Xinhui Haifeng headlights, and the deep and three-dimensional visual effect is highly recognizable; the sea waves on the side of the body gradually double waist line, containing the momentum of moving forward; the tail design is distinct, and the tail lights through the momentum use layers of progressive dot matrix light sources to show the unique beauty of surging waves and the sea and sky. The new car provides four color schemes of snow white, Delan black, time gray and pale smoke, each with its own characteristics.

　　In terms of interior, the lines of the wraparound ocean rhythmic cockpit stretch naturally, the central control layout of "Ocean Core" is clear and clear, and the 31-color rhythmic scene ambient light makes the light softer and more advanced through reflection. The water ripple elements that can be seen everywhere in the car cleverly echo the theme of marine aesthetics, combined with the stable and atmospheric meteorite black interior color scheme, has a unique visual enjoyment.

　　The Sea Lion 05DM-i adopts the design language of marine aesthetics and presents the beauty of nature from the inside out through exquisite personalized expression, demonstrating the vigorous vitality of the ocean.

　　Wide and comfortable five-seat layout

　　Through the "Big Five Seat" layout, the Sea Lion 05DM-i combines the leading 2,712mm wheelbase and wide body to create a cockpit space that exceeds expectations. Its front seats provide multi-speed independently adjusted ventilation/heating functions; the rear seats provide independent headrests, allowing users to enjoy a more comfortable and relaxing ride experience.

　　The Sea Lion 05DM-i provides 30 different storage spaces to store various small belongings of the occupants. Flexible and diverse space combinations further meet the diverse needs of users.

　　The Sea Lion 05DM-i creates a quiet and comfortable travel space for users. Its front windshield and front windows are equipped with double-layer laminated soundproof glass, and an 8-speaker Dirac sound system.

　　In addition to comfort, safety is more important. Sea Lion 05DM-i adoptsThe car’s exclusive safety body architecture, the proportion of high-strength steel and above in the white body exceeds 73%. At the same time, the whole system comes standard with 6 airbags, including the front airbags of the main/auxiliary driver, the front side airbags and the front and rear through side air curtains. In addition, the Sea Lion 05DM-i comes standard with an intelligent power braking system that integrates more than ten active safety functions.

　　Smart technology is convenient and understands users better

　　The Sea Lion 05DM-i creates a digital space that understands users better through a number of intelligent technologies. The new car is equipped with the DiLink intelligent network system, with clear operation logic and a refreshing and concise system UI design. The 15.6-inch adaptive rotary suspension Pad can be changed on demand and supports full-scene intelligent voice, making it smarter and more understanding of users.

　　The DiPilot intelligent driving assistance system equipped with the Sea Lion 05DM-i integrates a number of practical functions such as intelligent piloting and collision warning, making travel safety more secure. The full-scene digital key supports a variety of vehicle unlocking methods, among which the mobile phone NFC car key is compatible with iOS, Android and Hongmeng systems. The new car also supports intelligent power-on and power-off functions, bringing users a convenient experience of "getting in the car and leaving".

　　At the same time, the VTOL mobile power station with external discharge power of 3.3kW can provide power support for more outdoor activities and extend the fun of life. There are also carNo need to insert a card, it can be used after activation, eliminating the trouble of later installation for users.

　　Car world observation

　　In less than three years, the cumulative sales volume of Ocean Network has exceeded 3.20 million. The field of home SUV has always been the mainstream of market competition. Whether it is a car or a fuel vehicle, they all have their own user groups. The SUV products in the 100,000-150,000 range are extremely rich. In addition to the new Sea Lion 05DM-i, Changan CS75 PLUS, Feng Landa, Zero Run C11, Xingyue L and other products are outstanding. Previously, BYD Ocean Network has many excellent SUV products. The launch of Sea Lion 05DM-i will make Ocean Network’s model matrix even more powerful.

　　Text/Guangzhou Daily New Huacheng Reporter: Zhong Dawen

Nowadays, when consumers buy a car, the first thing to look at is whether the car is rich in configuration, and it is no exception for nature. Let’s take a look at its performance.

Let’s take a look at the appearance of the Zhiji LS6 first. The front of the Zhiji LS6 adopts a very simple and generous design, which looks sporty. Coupled with the dynamic headlights, the overall appearance is very fashionable and simple. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing, etc. To the side of the body, the body size of the car is 4904MM*1988MM*1669MM, the car adopts atmospheric lines, the side circumference presents a rustic design style, with large-sized thick-walled tires, leaving a very beautiful feeling. At the rear of the car, the rear of the car looks very dignified, and the tail lights give people a very cool feeling, creating a good atmosphere.

Come to the car of Zhiji LS6, the interior of Zhiji LS6 adopts a soft shape, and the overall appearance is very simple and fashionable. The steering wheel shape of the car is eye-catching, using genuine leather material, and the visual effect is good. Take a look at the central control, with a 26.3-inch central control screen, the interior style is impressive and looks very young. The dashboard and seats also feel good. Let’s take a look. The dashboard of the car presents a dynamic design style, and the shape takes a sporty route. The car adopts imitation leather seats, which are wide and thick, and the overall comfort and wrapping are not bad.

The Zhiji LS6 is equipped with a motor with a total power of 579KW and a total torque of 800N.m. It has good acceleration, excellent cruising range, and good power performance.

Equipped with vehicle to everything, driving mode selection, Bluetooth key, NFC/RFID key, in-car ambient light, traction control (ASR/TCS, etc.) and other configurations, it has rich functions and greatly enhances its convenience of use.

Summarize the full text: Such a well-priced car is sufficient to meet daily practical needs, and it doesn’t require much effort to maintain it at ordinary times. It is cost-effective.

Original | Liu Xiaopeng, Editor | Jaden

Every five years, the design style of mainstream cars will basically cross a generation. In the past ten years, the changes in the mainstream design of automobiles can be basically summarized as the size of the middle net is getting larger and larger, the rims are getting flatter, and the headlights with single eyelids are generally hooked with LED daytime running lights. Double eyelids and so on.

Off-road-related models have flocked to the "square box" style in the past year or two.

The second-generation Haval H9, not surprisingly, also entered the square box camp.

Looking back ten years, the original Haval H9 has a high market significance. Since its inception, the original Haval H9 has represented four-wheel drive + three locks, as well as luxury + comfort + technology. It can be said to be a hard and rigid traditional off-road heroic brand product.

After the new appearance, the core of the second-generation Haval H9 has not changed, and its positioning will be more accurate: "a family off-road vehicle."

Let me know the price first?

On September 25, the second-generation Haval H9 was officially launched, and the official guide price was 19.99-22 9,900 yuan. The guide price of the second-generation Haval H9 was reduced by 5,000 yuan compared with the pre-sale price. Compared with the top model of the previous generation, the guide price was reduced by about 50,000 yuan.

This launch event was very special. It was held on the floating platform on the 3rd floor of Baoding-Love Plaza, so there were many passers-by watching. This was also the first time. We had just bought a cup of milk tea from next door and entered the open venue to watch the whole launch event.

In our comfort, we also entered the scene faster and began to fully understand the second-generation Haval H9.

The family’s off-road vehicle.

As an established hardcore off-road vehicle, the second-generation Haval H9 still continues its glorious tradition, with many hardcore configurations such as non-load-bearing body, four-wheel drive + three locks, front double fork arms + rear multi-link integrated bridge.

The length, width and height of the second-generation Haval H9 are 5070/1976/1930mm respectively, and the wheelbase is 2850mm. The price of the second-generation Haval H9 is basically the same as that of the 2.0T version of the tank 300, but the length of the second-generation Haval H9 is 310mm longer, and the optional 7-seat version is available in "2 + 3" and "2 + 3 + 2" seat layouts. The functionality of the new car is also more between "home and off-road".

The combination of the round headlights of the second-generation Haval H9 and the sturdy horizontal middle net is very domineering, especially the middle net shape provides "absolute recognition", so you won’t recognize this car as any other square box when you see it.

If the off-road orientation of a car is set to 0-100, and the comfort orientation is also set to 0-100, then in fact, a car can make a stepless cut between the two, with unlimited options. In fact, the off-road orientation and the comfort orientation are not contradictory, and the two are not a trade-off. The second-generation Haval H9 chose to be a "family off-road vehicle", but also relied on accurate insight.

Ten years ago, China’s annual per capita tourism consumption was only 1,242 yuan, but by 2023 this figure has risen to nearly 5,000 yuan. At present, during the Spring Festival, National Day, summer vacation and other holidays, the popularity of self-driving travel is constantly rising, and the proportion of parent-child travel has exceeded 30%. The post-80s and post-90s have become the main force of self-driving travel, accounting for 70%, and 30% of them choose to travel in the summer.

To sum up, it is clear at a glance what "a family’s off-road vehicle" should do, that is, take into account several elements such as home, parent-child, city, and off-road. First of all, the family’s off-road vehicles will be more prominent in keywords such as family and parent-child. In the most important car scenarios, the second-generation Haval H9 first made great efforts in terms of space, seat configuration, cabin layout, and storage space.

The second-generation Haval H9 adopts a front double wisharm independent suspension + rear multi-link integral bridge non-independent suspension, with three-stage vibration isolation for tires, body suspension, and suspension, reaching the same level as the Prado and Tank 500. In terms of storage space, the vehicle is equipped with 45 storage spaces, and the capacity of the luggage compartment can be expanded to 1814L after the five-seat version of the second-row seats are laid flat.

In addition, the second-generation Haval H9 features three double-layer laminated soundproof glass in the front windshield and front door, and the body is designed with 34 laminated panels, which can achieve the level of tranquility of urban luxury models.

The seat of the second-generation Haval H9 adopts an ergonomic design that fits the physical characteristics of the people, the front seat provides heating/ventilation/massage function, and the high-end version of the second row is also equipped with heating/ventilation function, so that you can sit for a long time without getting tired.

In the era of technological intelligence, "a family’s off-road vehicle" should have a sense of technology. The second-generation Haval H9 is equipped with a 14.6-inch large screen, and the screen angle fully takes into account the impact of outdoor strong light on operation. The car and mobile phone support seamless interconnection, and support HUAWEI HiCar and ICCOA Carlink and other smartphones to connect. After one connection, it can be connected without feeling.

In terms of voice interaction systems, the car-machine system also supports 0.25 seconds of fast wake-up, 0.5 seconds of response "visible to say", and 0.9 seconds of response to the car control operation. Continuous use of air conditioning, navigation, music, and other 10 commands can also achieve accurate response.

Hardcore off-road qualities

After fleeing the city, a "family off-road vehicle" should be unsheathed like a sword, without fear of rotten roads.

Among the top 10 self-driving tour routes ranked by the Internet, popular routes such as the West Sichuan Ring Line, Sichuan-Tibet Line, Zhangbei Grassland Road, and Duku Highway are all prominent representatives of poetry and distance. The threshold for these routes is not high, but seasonal mud, ice and snow and other extreme situations still have certain requirements for the quality of the car.

With four-wheel drive + three locks, as well as 224mm ground clearance, 31 ° approach angle, 26 ° departure angle, 22.5 ° passage angle, and 800mm wading depth, in addition to the desert high-sand areas and gravel Gobi roads that are also risky for professional racers to drive, ordinary users can safely use the second-generation Haval H9 to bring their whole family, say go, and go wherever they want.

A 0.1% chance of getting stuck is enough to ruin the good mood of an entire journey, which is why a "family off-road vehicle" should have a hardcore off-road quality.

The second-generation Haval H9 is equipped with BorgWarner’s new-generation TOD + Mlock four-wheel drive system, and is equipped with the second-generation all-terrain control system developed by Great Wall, which supports driving modes such as sports/economy/standard/snow/mud/sand. At the same time, it also has low-speed four-wheel drive and creep modes for extreme scenarios, which are very useful in scenarios such as sand or ice and snow.

The creep mode mentioned here does not refer to the creep of many pure electric vehicles (electric drive simulates the idle state of the engine), but refers to the release of extremely slow torque at the wheel end to achieve a low adhesion to the road surface.

The central differential of the second-generation Haval H9 has its own locking function, and the low/medium configuration supports optional front and rear axle differential locks; the top model is equipped with standard rear axle differential locks, and optional front axle differential locks.

According to different degrees of off-road needs, users can make different choices. If the user just wants to take the family on popular self-driving routes, the differential lock is not a necessary option. And if the cool dad wants to bring the little pretty boy for an exciting off-road crossing, outdoor camping, in the face of muddy roads, cross axles and other scenarios, the differential lock is definitely a guarantee of peace of mind.

In response to the increasingly hot demand for self-driving cars, camping bases of all sizes can be found all over the country. If you want to take your family to find a little less crowded place to play on weekends, camping bases are a good choice. Due to the certain threshold for the quality of the car, camping bases are usually not crowded, and it is not difficult to have the pleasure of enjoying a mountain and river alone.

Although there are many "ordinary family cars" in many light off-road scenes, a second-generation Haval H9 that is truly a hard-core off-road vehicle can obviously handle all kinds of bad roads more calmly. Ordinary SUVs with load-bearing bodies need to be careful to prevent road conditions from scratching the bottom, which is often just a flat ground for the second-generation Haval H9.

No matter in the city or on the road, the second-generation Haval H9 is competent. This is not all because the second-generation Haval H9 starts from the product force and equips a car with a configuration that takes into account both urban and off-road scenes. It should be said that the second-generation Haval H9 found an exit from the market insight.

What kind of off-road vehicle does a family need more? The second-generation Haval H9 may be a high-scoring answer.

Che Yun Summary

Great Wall Motors has been deeply involved in the Chinese off-road vehicle market for more than 30 years. From Saifu to Haval CUV/H5 series, Haval H5/H9 to tank series, Great Wall has been worthy of being the first "hardcore car company" of its own brand.

In 2014, Great Wall Motors launched the first-generation Haval H9, representing its own brand breaking through the price bottleneck of 200,000 yuan and entering the field of luxury off-road SUVs. In the past ten years, the first-generation Haval H9 has achieved outstanding results in cumulative sales of 140,000 units, becoming the largest and the highest average transaction price of its own brand. Medium and large off-road SUVs, and also won the honor of J.D. Power – the first place in the value retention rate of Chinese brands for four consecutive years.

In the rapid changes of the times, user requests are also constantly changing, and for new needs, the second-generation Haval H9 has completed the rejuvenation with the precise positioning of "family off-road vehicles". Especially under the multi-brand strategy of the Great Wall, the tank brand has undertaken greater off-road tasks, and the second-generation Haval H9 is also more open-minded to find a better balance between family and off-road.

I knew you were "watching"

　　Autonavi guide fully upgraded and released "2022 must-go list"

　　The real choice of those who have come here Autonavi guide released "2022 must-go list"

　　A few days ago, the "Autonavi Guide", a travel decision-making service under Autonavi Maps based on the "real choice of visitors", announced a comprehensive upgrade and officially released the "2022 Must-Go List" (hereinafter referred to as the Must-Go List).

　　This is also another important upgrade of Autonavi’s guide since Autonavi Maps released its new brand value proposition "Familiar Everywhere" in July last year, positioned as the "Open Service Platform for Going Out and Living a Good Life" and launched the "Personal Guide".

　　True and fair "must-go list"

　　Today, with the explosion of information, a wide variety of life strategies on the Internet have enriched the choices of users, but the thick "Internet celebrity filter" has also brought a lot of trouble to the selection process. The phenomenon of shop brushing praise, rushing lists, and bidding rankings has emerged in an endless stream, increasing the decision-making cost of ordinary users.

　　The purpose of the Autonavi guide is to focus on authenticity and fairness, to truly serve users and small and medium-sized merchants, and to do no bidding ranking or charge any fees.

　　The Autonavi guide launched this time has achieved a comprehensive upgrade from the size of the candidates, the classification of main scenes, and the ability to recommend and share personal lists under the premise of fair competition, and is committed to providing users with the most realistic and objective decision-making guide for going out of the house.

　　It is understood that the Autonavi guide must-go list includes: must-go list – restaurant, must-go list – hotel, must-go list – attractions, must-go list – fun four travel scene list. A total of 3,277 high-quality stores in 23 cities across the country made the list.

　　Users only need to search for [Autonavi Guide] on the homepage of the Autonavi Map APP, and they can see the recommended lists of high-quality stores in different categories of "must-visit lists".

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　　Meet user requests to create a "good life"

　　In order to effectively provide users with an "open service platform for going out and living a good life" and help users find the information they want more easily, the Autonavi guide provides more than 100 subcategories based on the original categories of food, hotels, attractions, shopping, entertainment, etc., combined with actual demand scenarios, according to the personalized dimensions such as category characteristics, core attractions, and age distribution.

　　The must-visit list goes deep into the four major consumption scenarios of restaurants, hotels, attractions, and entertainment, forming 19 themed recommended lists for users to easily inquire about the destinations they want to visit.

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　　In addition, on the destination details page of the must-visit list, you can also see the recommendation guide of individual users as a reference for screening the final destination. That is to say, ordinary users can not only create a customized list for their favorite store, but also add practical information to help more users achieve "everyone for me, I for everyone".

　　It is reported that the segmentation function originated from the "Autonavi Guide – Personal Guide" released in July 2021, where users can share their life experiences and interests.

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Original, Wang Yaqi, e-commerce online

Text | Wang Yaqi

Editor | Sask

The mini-drama market is welcoming a "regular army", and this time, it is Zhou Xingchi.

On June 2, Zhou Xingchi’s short drama "Golden Pig and Jade Leaf" was launched, and the first hour of go LIVE’s broadcast volume exceeded one million. As of press time, the first episode of the update has attracted extensive attention in the industry, and the broadcast volume in two days exceeded 31 million.

As a heavyweight figure in the domestic comedy industry, the name "Xingchi Zhou" itself has its own popularity. Especially in the past two years, the output of "Xingye"’s works has not been high – in addition to serving as an executive producer in last year’s animated film "Monkey King", the last film where Xingchi Zhou served as director was "New Comedy King" in 2019, and the work basically remained "updated every three or four years".

This means that although "Golden Pig and Jade Leaf" is a short drama, it has the appeal of "Star Lord", and the audience chassis will not be weak.

From Chen Sicheng, Wang Jing to Zhou Xingchi, the end of the "regular army" is making micro-short dramas gradually standardized and marketable from a supplementary shooting method. The "2023-2024 China Micro-Short Drama Market Research Report" shows that the micro-short drama market size has reached 37.39 billion yuan in 2023, is expected to exceed 50 billion yuan in 2024, and will exceed 100 billion yuan in 2027.

In 2023, the total box office of Chinese movies is 54.92 billion yuan, and the micro-drama market has reached 68% of the movie box office.

Ten years ago, online dramas, like today’s short dramas, gradually occupied the market share of the traditional film and television industry. Ten years later, micro-short dramas became popular in the market. For actors and directors who are familiar with long videos, shooting micro-short dramas is often ridiculed as "dimensional reduction", but as short dramas become more and more popular, this ridicule began to weaken, and instead, audiences chasing short dramas quietly became a new trend.

However, one question was, could Zhou Xingchi win the reputation of the short drama by relying on the big director and famous characters?

Zhou Xingchi made a short play and encountered acclimatization

"Golden Pig Jade Leaf" tells the story of a "romance scam". The main plot revolves around intern lawyer Ye Xiaolai teaming up with live streaming host Zhu Hao to uncover the truth of the "romance scam" in order to save his sister Ye Xiaohui. From the first episode, it can be felt that the filming team tries to generate jokes in the process of joint adventure through the strong contrast between Taiwanese girls and Northeast guys.

With the golden sign of "Zhou Xingchi", whether it is the production team, the cast or the texture of the picture, it can be seen that they have spent a lot of time. In terms of actors, "Golden Pig and Jade Leaf" has invited many comedians such as Tudou, Jiang Shimeng, Pai Xiaoxuan, Zhang Baiqiao, Xu Zhisheng and so on. In terms of shooting methods, the use of film-level photography art teams also guarantees the camera presentation of short dramas.

However, after the first episode aired, it was obvious that "Golden Pig and Jade Leaf" encountered "acclimatization" in the skit industry.

Some netizens commented: "If it wasn’t for Zhou Xingchi, I might not have clicked on this short drama." The lack of fast pace and dense setting of explosive points are the most criticized problems. The first episode is more than 6 minutes long, but the plot is still in the foreshadowing stage – which is obviously not in line with the viewing habits of the short drama audience. According to the data compiled by the short drama study room, in the popular short dramas from January to July 2023, 90% of the themes are still dominated by "cool", such as God of War, crossing, rebirth, counterattack, etc., which are all popular themes.

In the first episode, the only joke that was caught by netizens was a joke by comedian Xu Zhisheng. The company employee he plays uses "irony" to convey a number of social hotspots such as "nuclear sewage in Japan" and "the proliferation of shootings in the United States". But this is obviously not related to "cool". From the plot of a single episode, I can’t feel the ups and downs of the plot. In summary, it is "not enough to catch people".

In an interview with The Beijing News, Yi Xiaoxing, the executive producer of "Golden Pig and Jade Leaf," once said, "With the sign of Stephen Chow hanging, the layout of what you make is smaller, and it seems almost interesting." This may also be the reason why "Golden Pig and Jade Leaf" bypasses the market-proven answer to the cool drama, and instead combines suspense, love, comedy, thriller, action and even science fiction elements into one drama.

The short dramas that have become popular since last year, such as Fang Mimeng, the producer of "Black Lotus Superior Manual" and "I will be a stepmother after the 1980s", have said as early as the official account era that the highest forwarding rate of the title is nothing more than "hot spots, money, sex, violence". After starting to shoot the short dramas, the dramas that come out of the circle are also closely attached to "revenge", "reversal", "counterattack" and other eye-catching elements. In contrast, the concept and layout of "Golden Pig and Jade Leaf" have been established, but whether the plot can attract the audience will be a more difficult challenge.

On the other hand, although it is a short play, "Golden Pig and Jade Leaf" is more like a work under the shell of a traditional film and television drama.

It started on April 12 and finished on the 25th. It only took 13 days to shoot in total. The short shooting period is in line with the usual characteristics of short dramas, but in terms of shooting methods, it is reported that it adopts the rhythm of movies, but the plot is split into 24 episodes. This directly led to its plot promotion being "film-style succession", and the single-episode viewing experience was not good. In fact, it did not grasp the essence of short dramas. In addition, on the short video platform with vertical screen viewing as the mainstream, the use of horizontal screen shooting is not in line with the consistent viewing habits of short drama audiences.

At present, "Golden Pig and Jade Leaf" has only been released for one episode, and it will start to be updated during the Dragon Boat Festival. This method of breaking down movies into short videos has almost never been tried before. Whether it can break industry stereotypes depends on whether the plot of the second episode can reach a breaking point.

Compared with grades, amplifying the "Stephen Chow effect" is more critical

The birth of "Golden Pig Jade Leaf" is inseparable from the promotion of the short video platform.

In January this year, Douyin announced an exclusive collaboration with Stephen Chow to develop and operate "9527 Theater". "9527" is named after Stephen Chow’s classic film "Tang Bohu Dips Autumn Fragrance". Chow played Tang Bohu sneaking into Washington as a servant, and the servant number was "9527" at that time. According to New Arm, Douyin and Chow are expected to be paid at least about 30 million yuan for the 9527 theater, but it is not clear how many skits will be filmed.

"E-commerce Online" once mentioned in "The" Rapid "Short Drama, Using 100,000 Costs to Leverage Ten Million Businesses" that there are different sharing standards for the cooperation between the producer and the short drama company and platform. First, the account sharing system, the company and the platform will guarantee the bottom income of the producer and the user’s payment of the account sharing income, which can reach 7% or more; second, the buyout system, the company and the platform spend a certain price to buy out the series, and the producer cannot get the subsequent account sharing. In the profit model, there are also brand customization, user recharge, paid subscription and other methods.

At present, "Golden Pig Jade Leaf" has not yet started paid episodes, and the first season has not been implanted with advertisements, so the income cannot be observed. However, according to the short play study room, the second season of "Golden Pig Jade Leaf" has been sold on February 28 this year, and the price has reached 8 million yuan.

Zhou Xingchi is a golden signboard. If fans pay attention, they will find more than 100 easter eggs with Zhou Xingchi elements in "Golden Pig Jade Leaf", which can be called "Super Love Killing". But how long this head appeal can last may be marked with a question mark.

Some netizens said, "Zhou Xingchi has never understood that the audience likes to watch him, not watch him shoot other people." Many fans also questioned this time’s "Golden Pig Jade Leaf": "Is the star content low? Zhou Xingchi neither directed nor acted, is this a real-life version of’romance scam ‘and killed me?" Contrary to the audience’s expectations, Zhou Xingchi served as the producer of "Golden Pig Jade Leaf" this time, directing the creation of characters, plot setting and post-editing, but did not star or direct.

However, even if the famous director ends up, it may not necessarily make the audience buy it. Not long ago, Wang Jing, a director who has directed many business cards such as "Nine-Pin Sesame Official" and "God of Gamblers", ended up shooting a short play and served as the screenwriter + director of "Billions of Silly Princes". For this reason, "Sister Pomegranate" Yuan Qiongdan was invited to play the mother of the heroine in the play. The play has a total of 100 episodes, and the last 90 episodes need to be paid to watch, and it will cost about 150 yuan to unlock the whole film. But as of press time, "Billions of Silly Princes" has only been played 8.60 million times in Douyin.

Since the development of micro-short dramas, big factories and platforms with more resources and strength have been discontinued one after another. Kuaishou is one of the earliest platforms to enter the market. It launched the "Xingmang Short Drama" record label very early to build a quality support system for short dramas. In January this year, Douyin launched the "Chenxing Plan" to support high-quality content creators, announcing that it will invest the highest million-level cash and 100 million-level traffic support for single works.

The platform’s enthusiasm for short dramas is not difficult to understand – there is a joke in the short drama industry: "The producer and the distributor are all working for the platform. Your drama may be mushy, but the platform will not lose money". This is because the cost of in-feed ad will account for 80% or more of the total cost of a short drama from production to market. There have been media reports that even in a relatively ideal situation, the ROI (return on investment) of the domestic market can reach 1.1-1.2, that is, spend 1 million yuan in-feed ad to earn 100,000 yuan.

In addition to the competition between platforms, the various roles in the traditional film and television industry chain, the "regular army" is also quietly entering the industry. For example, Chen Sicheng also prepared a mini-drama of the same name after the movie "Vanished Her" exploded.

Drawing in Zhou Xingchi, can "Golden Pig Jade Leaf" win word-of-mouth? It is still unknown.

But perhaps for the short video platform, word-of-mouth is no longer so important. Through the "Zhou Xingchi effect", pulling more big directors, famous celebrities and brands to settle in, jointly making the cake bigger and attracting more small and medium-sized players, may be a sure-fire business. As for switching from long videos to short videos, will you encounter "acclimatization"? When the head practitioners with their own traffic enter the game, constantly explore the gameplay and accumulate experience, the quality of short dramas is bound to have a qualitative leap, and a more word-of-mouth short drama record label will be born.

Original title: "Zhou Xingchi shot a short play, the first episode on the line has been credited 30 million?"

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　　　　 According to media reports, music diva Faye Wong and her boyfriend Nicholas Tse reenacted 23 years ago "the first drag of the century" at the Beijing airport, personally testifying that the relationship is stronger than Jin Jian. Recently, there were sudden rumors on the Internet that the two had broken up peacefully. Nicholas Tse, who has always insisted on a low-key love, denied it himself, "Don’t take the two of us for a long time, okay? Go away."

　　China News Service, Beijing, December 12 (reporter, Zhang Xi) For a moment, Yang Zi thought she was still filming "Family with Children", looking at Song Dandan, Gao Yalin, Zhang Yishan, and You Haoran around her, as if she had returned to the set 12 years ago, without any unfamiliarity.

　　In fact, it was the first time the five had worked together in 12 years on the micro-film "17 Brings Home Music." In the film, the "eldest son" Zhang Yishan became a police detective; the "daughter" Yang Zi became a female white-collar worker; and the "younger brother" You Haoran went to college. It was a very happy ending for fans of "Family with Children."

　　Recently, Yang Zi was interviewed by a reporter from China News Service (WeChat official account: cns2012). As a member of China’s most talked-about "screen family", she revealed for the first time some interesting past events during the filming of that year.

　　The past –

　　I used to fight on the set

　　In 2004, "Family with Children" officially began filming. Yang Zi and Zhang Yishan were only 12 years old at the time, and You Haoran was only 8 years old. Neither of them expected that because of the popularity of the show, they would be closely connected with each other.

　　"In the past, when the three of us were together, You Haoran was the noisiest, then Zhang Yishan, and finally me." Yang Zi recalled happily that because her "Xiaoxue" was helping her parents watch her two younger brothers in the play, it was quite stable.

　　Yang Zixiao said that the three of them often quarreled over food, "For example, there are props for peaches or durians placed there, and when we are not filming, we all stare at it to see who fights for that peach first." She also revealed that the youngest, You Haoran, even released a "big trick", "He was very disgusting. He was afraid that we would take that peach, so he took it out and licked it all first, and then said that if I licked it, you would not be able to take it. At that time, I would be very angry and would quarrel because of this kind of thing, which was very funny."

　　Reunion.

　　It feels like I’m filming with my family

　　This reunion took a total of two days to shoot the micro-movie "17 Music to Bring Home". In Yang Zi’s opinion, it is not so much work as a family reunion.

　　"I remember that it was 12 am the next day. It stands to reason that I was very tired, but I felt very happy. It would be fine to shoot for a while.

　　Although it was the first time they had worked together after 12 years, Yang Zi felt that everyone’s tacit understanding was still there. "It’s like a family.

　　Twelve years ago, when filming "Family with Children," Yang Zi often laughed, and this time was no exception, but the feeling was different. "At that time, because the script was funny, now I have a feeling of filming with my family, and I can’t stand it when I look at each other, and I can’t control it."

　　Change.

　　You Haoran grew taller from a little brother

　　Reunited 12 years later, Yang Zi bluntly said that You Haoran had changed the most, "He was only 8 years old when he was a child, but now he has grown so big, much taller than me, and has a beard. In my impression, he will always be our little brother."

　　When it comes to everyone’s changes, Yang Zi sighs deeply, she was the quietest in the crew at the beginning, but now she is the most noisy. "I have been arguing with them at the scene, Zhang Yishan said’calm down ‘, You Haoran said’go to Zhang Yishan’s place to play’, why did it change like this? Haha."

　　However, during the filming of "17 Brings Home Music", Yang Zi also had a trance feeling, "At the end of the filming, everyone had a sentence, but I didn’t think they were reading the lines anymore. I wanted to cry so much that I endured it all the time, because I felt that when we grew up, I looked at Aunt Dandan and Uncle Yalin again. They are old and have white hair, so they feel very unacceptable."

　　Off-screen.

　　Song Dandan loves to send voice

　　Although they worked together again after 12 years, the five people had a very good relationship in private during the past 12 years, and they also established a WeChat group called "Family Who Love Each Other". The most active in the group was Song Dandan.

　　"Auntie Dandan loves to talk about voice, and when she talks about her specialties, you have to listen to it all the time, but we children usually like to type text." Yang Zi complained that once Song Dandan sent many 60-second voice messages in a row, and every time I didn’t finish listening, there was a call, "I wanted to smash my phone at that time, haha."

　　When it comes to the interesting things in the group, Yang Zi is also overjoyed. She confessed that she loves to send emojis, not only her own ugly photos, but also Zhang Yishan’s, "There is an emojis like this, all kinds of staring at you, with the words’I am not sleepy ‘written on it."

　　CP —

　　And Zhang Yishan maintain each other

　　From the day "Family with Children" aired, Yang Zi and Zhang Yishan were regarded as "screen CP".

　　This year, Zhang Yishan starred in "Remaining Sins", which was a hit. Although the outside world believes that he has changed from a boy to a pure man in Beijing, Yang Zi said: "Because we are very familiar and grew up with each other, he is a very atmospheric Beijing boy in my eyes."

　　Although many netizens hope that Yang Zi and Zhang Yishan can become a couple, in fact, the two are just good buddies. Although they always hurt each other, as long as Yang Zi encounters difficulties, Zhang Yishan will stand up for protection as soon as possible; if someone scolds Zhang Yishan, Yang Zi will also stand up.

　　"Sometimes I feel down. Zhang Yishan won’t ask what’s wrong like others. He will wait for things to pass slowly and send me a WeChat message saying that you are okay, are you okay. I think it is very warm, a kind of relationship between friends."

　　Yang Zi made no secret of her desire to work with Zhang Yishan again, "Everyone always says they want us to film together, and I don’t think we should be sorry for the audience to shoot a movie at random. If the movie is particularly bad, everyone will be disappointed. I hope there will be an opportunity, a good moment, a good script for us, and we may choose to shoot."

1905 movie network news On October 11, the 12th Golden Eagle TV Art Festival Weibo officially announced that Di Lizheba took over Liu Yifei, Liu Shishi, Zhao Liying, Tang Yan, etc., and became the "Golden Eagle Muse" this year.

It is reported that since the 6th Golden Eagle TV Art Festival in 2006, each Golden Eagle Festival will select a new generation actress who has emerged in the field of TV dramas in the past two years, and who is also young and beautiful and very popular as the "Golden Eagle Muse", as the image spokesperson of the current Golden Eagle TV Art Festival.

At the same time, Di Lizheba was nominated for the Most Popular Actress Award for "Pretty Li Huizhen". Di Lizheba also became the first post-90s Golden Eagle Muse!

Narrow broadcast　Zhang Wei

Since January, following the "bankruptcy storm" of Tianfu Cola, domestic sodas such as Arctic Ocean and Hongbaolai have also received an unexpected wave of attention.

Just like Tianfu Cola was on the verge of discontinuing production, the domestic soda in people’s minds was struggling to survive in the gap between the Coca-Cola and Pepsi markets. After all, after years of silence, after the return of domestic soda, the domestic beverage market has long been "changed", and it is too difficult to compete for a place.

But is that really the case?

Taking Meituan data as an example, Laoshan Coke, Hongbaolai, Tianfu Coke and other domestic beverages, Meituan sales in the first half of 2022 increased by more than 150% compared with the same period last year; another media report, the sales of Dayao soda in 2021 are estimated to reach about 3 billion; Arctic Ocean has achieved 13 million revenue in just 3 years, becoming one of the favorite sodas of local consumers in Beijing…

Aside from regional cognitive biases, domestic soda is far better than people imagine.

After the epidemic, local retail has become the first choice for consumers to shop fast. With more and more consumers choosing to spend nearby, the local retail industry has also developed new formats such as instant retail, and local consumption has further accumulated the power of recovery.

Therefore, relying on the advantages of the birthplace, based on local roots, focusing on serving local consumers, and relying on instant retail formats such as Meituan, online traffic is converted into offline actual purchasing power, forming a geographical advantage and becoming a new driving force for the development of domestic soda.

In the 1980s, when the sales of domestic sodas were hot, there was a grand occasion of "one place and one soda water". When Tianfu Coke and other domestic sodas rose, the regional market was divided again, presenting a "hundred flowers bloom" situation, and the domestic soda market will no longer have only two pleasures.

"Ups and downs in life"

"Tianfu Coke has stopped production?" "Can’t drink Tianfu Coke anymore?" In January this year, Tianfu Coke was on the hot search due to the bankruptcy storm. After that, Tianfu Coke officially refuted the rumor, and Chairperson Jiang Lin also publicly responded: "It is the old enterprise that went bankrupt, and Tianfu Coke is still in normal production and operation."

After several "confrontations", Tianfu Cola has been "a blessing in disguise", and its attention has continued to rise, driving consumers’ "buying enthusiasm". Taking Meituan data as an example, Tianfu Cola’s instant retail weekly orders increased by 172% year-on-year, achieving a reversal in sales of carbonated beverages in the off-season. Many consumers outside Sichuan and Chongqing have gradually come to know this time-honored domestic soda with a light herbal flavor.

A piece of history must be mentioned here. Since the 1980s, a number of domestic sodas such as Tianfu Cola have experienced the "ups and downs of life" from glory to loneliness.

Under the influence of many factors such as limited production capacity and high transportation costs, the domestic soda market was dominated by domestic brands in the 1980s. Domestic sodas such as Laoshan Cola, Arctic Ocean, and Asian soda have even become iconic symbols of the cities where they are located. Tianfu Cola was also at its peak during that period, and its share in the domestic cola market was as high as 75%.

With the entry of Coca-Cola and Pepsi, the domestic soda market has undergone tremendous changes.

In 1994, Tianfu Cola and Pepsi Cola jointly established Chongqing Pepsi Tianfu Company. Since then, Pepsi has gradually reduced the production of Tianfu Cola’s products, causing Tianfu Cola’s market share to decline and almost disappear from the market.

In the same year, Arctic Ocean finally went out of production after its joint venture with Pepsi. After Guangzhou Asia Soda, Shenyang Bawangsi, Tianjin Shanhaiguan, and Qingdao Laoshan were all acquired, domestic soda brands were collectively frozen, and Liangle eventually occupied most of the domestic market.

Until 2007, after a long negotiation, Arctic Ocean regained the trademark and use rights on the condition that it would not produce any carbonated beverages for four years. In 2009, Tianfu Cola also began to claim back the brand from Pepsi. Domestic soda brands gradually recovered, Arctic Ocean classic glass bottles of orange-flavored soda reappeared on the market, Tianfu Cola officially made a comeback, and other domestic sodas also returned one after another.

The source of the "bankruptcy storm" of Tianfu Cola this time is the mixed ownership reform initiated after Tianfu Cola’s comeback. In 2018, Chongqing Textile Group, the wholly-owned parent company of Tianfu Cola Group, implemented the mixed system reform and passed on the brand, formula and operation to the new Tianfu Cola (Chongqing) Beverage Co., Ltd.

Therefore, the announcement issued by the Fifth Intermediate People’s Court of Chongqing this time is the bankruptcy liquidation announcement of the old company, which will not affect the normal operation and production of Tianfu Cola. Tianfu Cola officials can also respond positively, "Everyone can still drink Tianfu Cola with confidence, we are always there."

Local "reboot"

For a long time, consumers outside Sichuan and Chongqing have a weak awareness of Tianfu Cola. The hot news of the bankruptcy is ultimately due to people’s concerns about the development status of time-honored brands. Consumers generally recognize that the old domestic beverages are struggling to survive in the new consumption environment.

What is the current situation of the development of domestic soda?

In July last year, Meituan released a set of data, with Hongbaolai, Tianfu Cola, Arctic Ocean, Bingfeng and other major Guochao beverages, sales in the first half of 2022 increased by more than 150% compared with the same period last year; Inner Mongolia’s domestic beverage kiln soda sales in 2021 were estimated to reach 3 billion yuan; Bingfeng opened the road of IPO, although it has since withdrawn the application materials, but also outstanding performance in the domestic soda market. According to the prospectus, Bingfeng’s four main products sold a total of 292 million bottles/cans in 2020.

During the World Cup in Qatar, Arctic Ocean’s advertising landed on CCTV’s core channel. Today, whether it is in Beijing’s large and small restaurants, supermarket convenience stores, or retail platforms such as Meituan, Arctic Ocean is one of the favorite carbonated drinks of local consumers in Beijing, and even achieved 13 million revenue in just three years.

We know that, limited by the production, supply chain and other practical problems, domestic soda prices compared to the two music has no advantage, in such a competition landscape, how to maintain a good momentum of development?

First of all, from a historical perspective, domestic soda has accumulated many years of product reputation and national tide feelings in the local area. It is a childhood memory that belongs to a generation, and even a city’s memory, with natural advantages for local development. The media once reported the lively scene of Tianfu Coke’s comeback in 2016: consumers in Chongqing ran four streets just to buy a bottle of Tianfu Coke at a convenience store.

In terms of consumption habits, domestic sodas from various places are more in line with the dietary preferences of local consumers. For example, Tianfu Cola’s main herbal sugar-free flavor, with Chongqing hot pot with heavy spicy and heavy oil, is more cool and greasy; Hongbaolai’s most distinctive lychee soda, the origin is that the people of Northeast China have a lychee dream, and the development of lychee soda has met the taste needs of local consumers to the greatest extent.

All of the above, domestic soda has found a development direction from the road of taking root in the local area. Especially after the epidemic, local retail has become the first choice for consumers to shop quickly. More and more consumers choose to spend nearby. The local retail industry has also developed new formats such as instant retail. From the certainty that takeaway goods will arrive in half an hour, local consumption has further accumulated the strength of recovery.

Yuan Wei, marketing director of Tianfu Cola, has been paying attention to the development of Tianfu Cola’s new retail channels. He mentioned that with the changing consumption habits of young people, buy-and-reach can better meet the purchasing habits of local consumers. "The launch of Meituan in local convenience stores can promote the exposure of Tianfu Cola in young people, and at the same time increase the sales rate of Tianfu Cola’s products in Sichuan and Chongqing."

Being rooted in the local area has brought about a considerable increase in sales. Even without the surge in sales caused by this bankruptcy, as early as July last year, media reports mentioned that Tianfu Coke’s sales in Meituan market, Meituan flash sale and other instant retail platforms have increased by more than 5 times.

"Waiting for an Opportunity" Extension

Even if the development momentum is good, why are consumers generally worried about the status quo of domestic soda?

The main reason for this is that geographical advantages also bring geographical restrictions. Industry experts have mentioned in the analysis of domestic soda that it is difficult for time-honored brands to win by relying on feelings. The geographical attributes hinder their long-term development, and the regional culture is obvious. It is difficult to develop a market suitable for local local culture in other places.

Consumers are also accustomed to comparing domestic soda and Liangle. In the current carbonated beverage market, Coca-Cola and Pepsi still firmly occupy the top position or even a duopoly. According to the data of the Prospective Industry Research Institute, as early as 2019, Coca-Cola’s market share was 59.5%, Pepsi was 32.7%, and the two giants had occupied more than 92% of the market share.

In the words of Jiang Lin, chairperson of Tianfu Cola, Tianfu Cola is "ants and elephants" compared to these two giants.

But this situation is gradually changing. According to public data, in 2020, China’s carbonated beverage production reached 18.453 million tons, an increase of 5.8% year-on-year, contrary to the previous situation of no growth for many years; in 2021, the output reached 19.713 million tons, an increase of 6.8% year-on-year.

From a practical perspective, it is indeed limited for domestic soda to become bigger and stronger, but as long as it firmly occupies the local dominant position, while serving more local consumers living in other places, it becomes a small and beautiful brand, and then gradually expands to the periphery, the development prospects are still promising.

Here, for example, the Northeast-made soda, Hongbaolai. For 30 years, Hongbaolai has never stopped producing traditional glass bottle soda. In the eyes of Wang Yang, the e-commerce manager of Hongbaolai, insisting on making glass bottle soda is Hongbaolai’s feelings, and it also comes from confidence in the taste of local consumers. "For example, our glass bottle lychee soda is Hongbaolai’s signature, and Northeasterners recognize this taste."

In 2021, Hongbaolai began to test the waters to expand the foreign market. It is still the traditional glass bottle soda, but with the help of new retail channels such as Meituan Preferred, the young people in Northeast China can find the taste of their hometown in the traditional lychee soda.

Hongbaolai has also achieved retail sales growth outside the three northeastern provinces. Since 2021, Hongbaolai soda has started from Jilin, from the black land of Northeast China to Shanxi and Hebei, and has also gone south to explore the central and southern China markets. According to Meituan data, in addition to the three northeastern provinces, Hongbaolai soda is also deeply loved by users in Nanjing, Beijing, Wuhu, Xuzhou, Nantong and other cities. Sales in the first half of 2022 have also increased by more than 100% year-on-year.

As food industry analyst Zhu Danpeng has previously analyzed, domestic soda has certain emotional advantages in the regional market, but they have missed the best opportunity for rapid expansion. "Now what they have to do is to do a good job in the local core market and wait for opportunities to expand."

　　[Autohome Industry] On November 17, the 21st Guangzhou International Automobile Exhibition officially opened. With the theme of "New Technology and New Life", this year’s auto show continued to play the role of "the vane of the development of China’s auto market". In this auto show, Autohome "Innovation Talk" invited senior executives to discuss the future of the auto market and the future of the industry. Among them, Li Chuanhai, vice president of Geely Automobile Group and president of Academia Sinica, had in-depth exchanges with Autohome.

　　In this year’s auto show, "smart" and "electric" are the two major labels on Geely’s booth. The official appearance of (|) shows these two labels quite thoroughly. As the first pure electric flagship sedan of the Galaxy series, the Galaxy E8 has a lot of out-of-the-loop places, such as the wind resistance as low as 0.199, such as the 800v supercharging system, such as the Qualcomm Snapdragon 8295 chip, such as the 45-inch 8K ultra-clear screen, etc. For this car, Geely Automobile has given great expectations.

　　Looking at the first few months of this year, Geely’s performance in the field of new energy is quite impressive. From January to September, Geely’s new energy product sales reached 360,000 units, and in October this year, it exceeded 60,000 units in a single month. Li Chuanhai believes that the rise in performance is closely related to the launch of Galaxy series products. By 2024, Geely Automobile will enter the product year, and there will be relevant layouts in pure electric, intelligent electric hybrid and other technical routes, as well as high-end.

The following is a transcript of the conversation:

　　Autohome: Thank you very much for having the time to participate in the Autohome interview. I would like to ask what new products and new technologies Geely has brought to you at this Guangzhou Auto Show? Can you briefly introduce any highlights?

　　Li Chuanhai: The main products we bring to the Guangzhou Auto Show this time are based on some of our smart electric products, as well as some technologies of our vehicle to everything. The main new products are the Galaxy series, the Galaxy E8 that will be released today, and the L6 and L7 new energy products, mainly China Star, Boyue series, and some brand new products of the Emgrand series. At the same time, there is our geometric series of Panda mini, and Geometry E. The technology is mainly something to show, Galaxy Smart Space, including the latest generation of Thor Electric Hybrid and some exhibits of 8848.

"Galaxy E8"

　　Autohome: Geely Galaxy E8 officially debuted with you today. What are your expectations for this new pure electric flagship product? What do you think its core competitiveness is?

　　Li Chuanhai: The entire Galaxy series is a blockbuster series of Geely’s new energy transformation. The Galaxy E8 is the first pure electric flagship car of the Galaxy series, and its positioning is our new generation of pure electric flagship in China. Some of its main highlights, there are several major aspects, the first is that we are based on the SEA architecture, which is the first car of Geely brand built on this architecture, because it is a pure electric platform. This architecture is known to everyone. In fact, we spent nearly 5 years and invested nearly 20 billion to create this pure electric architecture. And it is an industry-shared platform. So far, there should be more than 10 brands. Now there should be a total of about 20 cars in development and mass production. It can be said that this architecture should be the most important technology for our Galaxy E8.

　　In addition, it also has several major features. We think it is the most beautiful pure electric flagship car. First of all, it is the first mass-produced car in the world. Our integrated luminous front face should be one of our lowest drag coefficients so far, reaching 0.199. This should be the best in the industry. We also think it is the best car to drive, the best to drive a pure electric flagship. Why do you say that? First of all, it is based on the empowerment of our SEA architecture. At the same time, we also have the only chassis adjustment laboratory in the whole industry. On this basis, we can make our products tested in extremely fast elk, and its top speed can reach 82 kilometers per hour. This speed should still be relatively leading in the industry. At the same time, we are also equipped with an 800-volt supercharging system and our high-performance silicon carbide electric drive. Our four-wheel drive product can accelerate up to 100 kilometers in 3.49 seconds, in terms of acceleration performance.

"Galaxy E8"

　　In addition, we also believe that this car is the safest, because it is still based on the SEA architecture, and it has a good foundation. Through the launch of some of our models on the market in previous years, it should be said that it is the only brand in the industry that has never overheated the battery. At the same time, we also have the SHIELD battery safety system. Based on some of its structural designs, it should be said that we are also the safest in the same class. The body structure design, we believe, is also the safest. At the same time, because it is the longest, widest, most luxurious, and smartest flagship sedan in the same class, on the one hand, it is the largest 45-inch 8K ultra-clear large screen in our class so far, and at the same time, it uses our entire top-class Qualcomm Snapdragon 8295 chip. At the same time, it is also in the industry. The functions applied in artificial intelligence should be the most complete, because we have self-developed Geely, so far the largest parameter level, to the empowerment of intelligent voice of tens of billions of parameter-level large models, and the empowerment of some artificial intelligence products. Its rear row should be said to be the most spacious space in the same class, which constitutes some of the core product competitiveness of our Galaxy E8.

　　Autohome: Galaxy E8 actually sounds like there are still many bright spots. This year, Geely’s momentum in the new energy market is still very strong. In October, the new energy penetration rate has exceeded 34%. I would like to ask what is Geely’s secret to setting new highs in new energy?

　　Li Chuanhai: This year, Geely’s entire new energy series has been making great progress. Our entire new energy product reached 360,000 units from January to September, especially in October this year. Our new energy achieved more than 60,000 units, mainly due to the launch of our entire Galaxy series of these products. I think the most important cheats, in short, are two aspects. On the one hand, it is our entire product layout, because combined with Geely’s many years of new energy products, some forward-looking technologies and product layouts. So far, our Galaxy from 50,000 to 250,000 series has some layouts in intelligent hybrid and intelligent pure electric series products. In addition, we have been empowered by the technology we have accumulated over the years, such as our SEA architecture and e-CMA architecture, including the new generation of Raytheon Hybrid, as well as the Galaxy NOS intelligent operating system of our smart cockpit, including intelligent driving. We have also launched the leading NOA self-driving system in the same level. Of course, it also includes our layout in the field of artificial intelligence, including our Geely "heaven and earth integration" ecological layout. I think these are the foundations for the accumulation of Geely’s new energy.　　　

"Galaxy E8"

　　Autohome: I would like to ask, from March to April this year, the trend of price cuts was still very fierce in the automotive industry. I would like to ask, what is the impact on the future layout of Geely products, including pricing, etc.?

　　Li Chuanhai: Because the development momentum of the new energy industry this year is also very strong, the entire industry has launched many products in terms of intelligent hybrid and intelligent pure electricity, but we always believe that the future competition in the industry mainly lies in the competition of value, not the competition of price. With the launch of Geely’s Galaxy series products, how can we fight brand wars, product wars, technology wars, service wars in the industry, and even the moral wars that our chairperson has been emphasizing with us? Through the launch of these high-value products, our brand value can continue to rise. Only by taking this path can the entire Chinese new energy brand have greater development space and opportunities.

　　Autohome: What is Geely’s future plan for the new products and technologies you mentioned just now?

　　Li Chuanhai: In terms of new products and new technologies, because Geely has invested nearly 100 billion yuan in R & D in the past 10 years, we always believe that the core technology is our brand strategy. We have formed a brand label for our new energy architecture in the aspects of intelligent pure electric architecture. At the same time, we also mentioned the new energy strategy earlier, as well as some foundations of Raytheon Electric Hybrid, and our 800-volt, silicon carbide high-performance electric drive. These aspects are also some of the core technical capabilities that we have to layout and develop for so many years in the new energy strategy. At the same time, Geely has also laid out a lot in the aspects of intelligent driving, which is cost-effective. We are positioned as a popularizer of high-level intelligent driving below the 200,000 concept, and we also have intelligent parking. In the past, we also have layouts in some high-level intelligent driving auxiliary features. Next year, these products will be launched one after another. At the same time, in the smart cockpit, it should be said that there are also a large number of ecological layouts. In artificial intelligence technology, the future will surprise the industry or our users. This may be our next secret weapon.

　　Autohome: In the field of intelligent driving, its input-output ratio will be relatively low from the market perspective. Will our investment in this area be doubted? Its input-output ratio is too low, and we feel that the effect is not good. We may be more cautious in this regard.

　　Li Chuanhai: This is the only way for the development of this industry, and it is also a law of it. Any new technology in the early stage, you just see the benefits and then make investment decisions, there may be problems. In fact, everyone agrees that in intelligent driving, this is the future direction. No matter what the input-output ratio of the entire industry in intelligent driving is today, Geely always believes that the future path is very clear, so in terms of investment in R & D resources, we are committed to this path at all costs.

　　Autohome: Now China’s high-end new energy products are becoming more and more abundant, and prices continue to rise. What plans does Geely have in this regard?

　　Li Chuanhai: Our Galaxy E8, our entire Galaxy series, the so-called pioneering work of Geely New Energy’s entire transformation, its positioning itself is the positioning of high-value new energy products. Galaxy E8 is our pure electric flagship car as Geely Galaxy. It is positioned as a new generation of pure electric flagship cars in China. We also have high hopes for this product. In the future, we will continue one after another, especially in 2024, which should also be our product year. In the future, there will be many pure electric, intelligent electric hybrid, and even some other products. In our brand upward and high-end, we have some product layouts.

　　Autohome: Last question, in the first three quarters of 2023, Chinese brands accounted for about 83% of the entire new energy market. Do you think Chinese brands will continue to have such a high market share in the later stage?

　　Li Chuanhai: This is an inevitable result of Chinese brands, and I feel that today is far from reaching its peak. Because the entire Chinese brand is working hard in the field of new energy, electrification, and intelligence, I think everyone has also launched many new technologies and new products. I believe that in the future, the entire Chinese brand will become the most powerful position in our Chinese auto market. I believe that in the future, including the Chinese market and even the international market, Chinese brands will achieve very good results.