To promote the creative transformation and innovative development of Chinese excellent traditional culture, Shandong’s approach is-

Activating traditional culture and continuing to cultivate people with culture.

Guangming Daily reporter Zhao Qiuli Fan Feng

[In this vast land 51]

"Mom, come and see, this pottery figurine is alive!"

In the exhibition hall on the second floor of Jinan Museum, 6-year-old Xiang Li excitedly reported his "great discovery" to his mother: when he learned to bow to the pottery figurines in an exemplary manner, the pottery figurines actually returned the gift to him. This magical scene fascinated the little boy at once.

Xiang Li participated in an AR interactive game, whose design was inspired by the treasure of Jinan Museum Town Hall, "Painted Music and Dance Acrobatic Pottery Figurines of the Western Han Dynasty"-on a piece of Tao Pan with a length of 67.5 cm and a width of 47.5 cm, a performance was grandly opened, with bells and drums playing together and dancers dancing …

Nowadays, through digital technology, this "celestial troupe" of music and dance acrobatics, which has been sleeping for nearly 2000 years, is "alive" in the world of virtual reality.

Shandong is the birthplace of Qilu culture and an important birthplace of Chinese civilization. There are many sages and wise men here. From post-Wenhua Li, Beixin culture, Dawenkou culture, Longshan culture and Yueshi culture to Xia, Shang, Zhou and subsequent dynasties, a complete chain of civilization development can be found in Shandong.

As a cultural province, how to promote the creative transformation and innovative development of Chinese excellent traditional culture?

One of Shandong’s initiatives is to make cultural relics "live" and realize the dialogue between cultural relics and the public across time and space.

In the Sankong Scenic Spot in Jining, Shandong Province, with the help of MR glasses and the mixed reality technology of "Wisdom and Sankong", tourists come to a "parallel world".

"In this virtual’ parallel world’, I not only visited the solemn Confucius Temple, the antique Confucius House, and the quiet and quiet Confucius Forest, but also listened to lectures at the Xingtan and watched the ceremony of offering sacrifices to Confucius … I visited the’ Three Holes’ and interacted with Confucius disciples. This immersive experience feels wonderful!" Beijing tourist Yi Bo told reporters excitedly.

"In the rising tide of digitalization, we try to use new technology to bring tourists a new experience of traveling through time and space and being there, so that tourists can face the sages face to face and make the cultural tour deeper!" At the Confucius Museum in Qufu, Jining, the lecturer Xu Zilin introduced to the reporter.

Rong Ruifeng, director of the Department of Museums and Social Cultural Relics of Shandong Provincial Department of Culture and Tourism, provided a set of data to the reporter: At present, there are 735 museums at all levels in Shandong, and the total number of museums ranks first in the country.

Digital empowerment not only "lives" the museum, but also promotes the combination of literature and tourism, making the economy more dynamic.

In the Wenchuang block in the northwest of rencheng district Ring Road, Jining City, tourists are everywhere. In 12 small courtyards with their own characteristics, such as hand-painted paintings and cultural experience halls, the cultural and creative products based on excellent traditional culture are dizzying.

Who would have thought that a few years ago, it was still an abandoned old bungalow with weeds. Zhang Hang, a post-80s designer who participated in the renovation, said with emotion: "Thanks to the Internet blessing and digital promotion, this place has been transformed into a’ online celebrity’ base integrating business incubation, online activity introduction and self-media hosting operation."

To activate traditional culture, Zibo’s practice is to continue to educate people.

The ancient shopping mall in Zhoucun, Zibo in early winter is bustling. Dressed in Hanfu, strolling in antique streets, listening to the cries of "shop assistants", Li Xiaomeng, a foreign tourist, lingered: "This place is different from other places! By experiencing activities such as changing costumes and unlocking the game, we can truly understand the culture of Lushang and feel its kindness, honesty, openness and tolerance. "

This ancient village can have today’s appearance, but it has also experienced some twists and turns. It used to be the birthplace of many old commercial brands in Shandong. A few years ago, the local government decided to carry out protective development of Zhoucun, but found that it had no characteristics compared with other surrounding villages.

Unwilling to make a detour in the homogeneous "ancient village tour", Zhoucun looks for innovations from traditional culture. Over the past few years, they have continued to create immersive cultural tourism projects with the theme of Lu merchants, such as "Li Huaxi patrolling the street", "Ming Gong opening the market" and "Chen Liuzi starting work", which makes tourists "zero distance" from traditional culture. The refreshing experience has attracted a large number of tourists.

"From January to October this year, Zhoucun Ancient Mall Scenic Area received a total of 4.01 million tourists, an increase of 40% over the same period in 2019!" Speaking of the development of the village, Huai Ruixue, director of the zhoucun district Tourism Development Center, shouted, "We are on the right path!"

"By constantly innovating the expression of cultural people, Shandong’s cultural and tourism integration format has changed from the’ 1.0′ version of static display and the’ 2.0′ version of performance display to the’ 3.0′ version of interactive experience." Chloe Wang, Party Secretary and Director of Shandong Provincial Department of Culture and Tourism, said.

Culture is a way of life. The purpose of "two innovations" is to let excellent traditional culture infiltrate the hearts of the people.

This year’s Double Ninth Festival, the reporter came to the compound of Yaoxi Village Committee in Yaocun Town, Qufu City. Here, village cadres and volunteers are busy early in the morning, preparing for the annual "filial piety culture festival".

"’Old people and old people, young people and young people’, around the Double Ninth Festival every year, we will guide villages to hold activities of filial piety and love for their parents, carry out the evaluation of the first tree and promote the traditional virtues of filial piety and love for their parents." Li Jin, Party Secretary of Yaocun Town, told the reporter.

Not only the Double Ninth Festival, but also traditional festivals such as Spring Festival, Lantern Festival and Mid-Autumn Festival, Qufu will hold activities with the theme of "Festival Ceremony". "The villagers especially like such activities. In the atmosphere of joy and reunion, the cultural implications and values of traditional virtues have unconsciously entered the heart." Li Wei said.

Guangming Daily (November 26, 2023, 01 edition)

Source: Guangming Net-Guangming Daily

"This man is really uneducated!" "This city has a strong cultural atmosphere."We often talk about culture, but have you seriously thought about it? What is culture?

According to statistics, there are more than 360 definitions of culture given by experts and scholars at home and abroad, and more than 200 are said to be more influential.

British Taylor, the father of anthropology, he in the study of human culturePrimitive culture, the pioneering workIn the book, culture is defined as:"Culture is a complex whole, including knowledge, belief, art, morality, laws, customs and all the abilities and habits acquired by human beings in society."

Yu Qiuyu’s definition of culture is said to be the shortest in the world: "Culture is a spiritual value and lifestyle that becomes a habit, and its final result is collective personality."Not counting punctuation, it is exactly 30 words.

An online essay about what culture is said: A real literate person does not depend on how many books he has read or what school he has attended, but should have four qualities:Cultivation rooted in the heart; Consciousness without reminding; Freedom based on constraints; Kindness for others.I personally agree with this view. Let’s share a few short stories that happened around me.

That winter, after the newly bought house was renovated, I bought Hisense LCD TV. On the first day, the delivery man sent the TV set home and told us that there would be professionals to install and test it tomorrow.

The next morning, when I got up and opened the curtains, I saw that there were snowflakes in the sky and a thin layer of snow had been covered on the ground. I thought at that time: I’m afraid the person who installed the TV can’t come today. Anyway, cable TV hasn’t been opened yet, so you can install it any day. Don’t worry.

About nine o’clock, the intercom doorbell rang in a hurry. I picked up the receiver, and there was a young man on the screen, saying that he had come to install the TV. I was surprised and opened the unit door for him.

When I heard a knock at the door, I opened the door. It was a young man who looked about thirty years old. But he was not in a hurry to enter the door, but stood at the door rummaging through the toolkit he was carrying. It was the weather in March 9, and I let him in, but he refused. He found two shoe covers from his bag and put them on his feet quickly before entering the house.

I smiled and said to him, "It doesn’t matter, don’t be so particular!" He replied: "This is my job responsibility, and it must be like this!"

Young people are quick with their hands and feet, and soon they installed the TV set and taught us how to use it. In the meantime, I handed him a cigarette and he said no; Made tea for him to drink, but he said he was not thirsty.

Standing at the window and looking at his far-away back and a line of footprints left in the snow, my heart was moved by his little move of putting on shoe covers.

At the beginning of that year, we traveled to Taiwan Province. The tourist bus is running on the expressway, and my friend’s three-year-old daughter suddenly wants to urinate. A friend asked the female tour guide if she could ask the driver to stop the car so that her little daughter could go under the car for convenience.

These days, the driver and the tour guide are accompanied all the way, and we are already familiar with each other. There is only a friend’s little daughter and a child in the car. Without waiting for the tour guide to ask questions, the words of the middle-aged male driver came up: "It’s not convenient to park on the road, just let her do it in the car. The urine of the boy is very expensive!" My friend was very grateful to hear the driver’s words.

After parking at a scenic spot, a friend wanted to find tools to clean the car. The driver said to his friend, "You go and play well, just let me do this!" My friend was very touched. Although it is a small thing, it makes people feel incomparable comfort and warmth.

Walking in the square early in the morning, a little girl of four or five years old caught my attention. She stood not far from the dustbin, two small hands were peeling something, and she didn’t see it until she got closer. She is holding two packaged milk tablets in her hand, and she is peeling the packaging tin foil with her small hands. Inadvertently, two tiny pieces of tinfoil fell to the ground. The little girl bent down to pick up the tin foil on the ground and threw it into the dustbin. She stood beside the dustbin and threw the stripped tin foil into the dustbin. When she saw me looking at her, she raised a piece of milk in her hand and gave me a sweet smile.

At noon, we ate at a fast food restaurant in a seaside scenic spot. The sun is like fire outside, and the heat wave attacks people; The air conditioner in the store is open and the temperature is suitable. A little boy of four or five years old has been standing at the side of our dining table. At first, it didn’t attract our attention. There are many people dining in fast food restaurants, and diners waiting for seats are everywhere. In the meantime, I looked at the boy carefully: white skin, clean and decent clothes, small age, neat and orderly hair, not like a wandering child. When we are almost finished, he looks at us from time to time. I’ve seen boys stand for so long and look at us from time to time. I leaned close to him and asked, "What can I do for you? Can I help you? " The little boy told me in a childish voice that he was waiting for our seats. Grandparents are still waiting over there. Following his eyes, we saw an elderly couple with outstanding temperament not far away, standing quietly waiting for their seats. My wife and I quickly finished eating the food on the table and immediately asked the little boy to invite his grandparents. "Thank you, grandparents!" The little boy did not forget to thank him. The elderly couple smiled and nodded to us, and politely said "thank you!" As we were leaving, the little boy waved and said, "Goodbye, grandparents!"

I deeply felt: it is rare for a child at a young age to know the rules and be so polite.

One day, walking in the yard of the community, an old man in front of me was walking with his puppy. Soon, the old man and the dog stopped. I didn’t know what they were going to do, so I slowed down. When I came near, I found that the puppy had just finished excreting. I saw the old man take out a stack of toilet paper from his coat pocket, which was dark in color and thick in texture. The old man pulled out a few pieces, squatted down to pick up the excrement wrapped in the puppy and threw it into the trash can. To be honest, this is the first time I have seen what a dog owner has done. The old man’s behavior is not like a temporary act, but more like a long-term habit. The old man’s actions are moving! I am thinking: If all dog owners can do this, what kind of situation would it be?

Many times, culture is a hidden existence. Maybe we often can’t see the concrete image of culture, but it is obviously very important to us.It will make your thoughts richer, your work more independent, your life more interesting, and your behavior more civilized and elegant, which is not only beneficial to yourself, but also a little contribution to social progress.

Bai Yansong once said: "Whether a person has a culture or not depends not on his studies.How high is the calendar. People with academic qualifications do not necessarily have culture; People without education are not necessarily uneducated. Reading a lot of books, having a high diploma, and having education are sometimes completely different. "

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The word "culture": its appearance in China can be traced back to the Western Han Dynasty. "Culture" is not only a system of civilizing and educating, but also a system of rites and music. This understanding has been maintained in our country until modern times. The meaning of the word "culture" that we use today is obviously different from that of ancient times. It was introduced from the west through Japanese translation at the end of the 19th century. At that time, there was no definition of the word, and people only used the word "culture" according to their own understanding and needs. According to analysis, there were about three meanings at that time; First, it is synonymous with "civilization"; Second, in a broad sense, it includes spiritual and "civilization" contents; Three, narrow sense, refers to the spiritual content. To this day. The meaning of culture is broader; There are also many people who agree that culture refers to "ideology", and everything outside politics and economy is among them; Others make a broader understanding that everything created by human beings (that is, the integration of material civilization and spiritual civilization) is culture; Besides, some people have other explanations.

In view of the fact that scholars at home and abroad have different opinions on the concept of "culture", it has been suggested that the word "culture" may be a vague concept naturally, and it is difficult to make a clear and complete definition. Instead of pursuing a simple and precise definition, people should determine a flexible range from the perspective of set.

Although there are many definitions of culture, I personally think that it should be the same in many aspects, and we can roughly summarize it into the following three aspects;

First, ideology (also known as ideology) means people’s world outlook, way of thinking, religious beliefs, psychological characteristics, values, moral standards, cognitive ability and so on.

Second, the way of life, that is, people’s attitude towards their food, clothing, housing and transportation, marriage, birth, illness, family life and social production activities, and some forms taken in these aspects.

Third, spiritual materialized products, that is, from the formal point of view, are some material things, but through the material form, they can reflect people’s differences and changes in ideas.

From the above three parts, the scope of culture is basically outlined. But we should pay attention to: the word culture; It should be an organic whole, which is not only the simple addition of the contents of these three parts, but also the mutual influence and premise of the contents of these three parts, and should be organically combined according to a specific sequence.

So what do you think is culture? Tang culture; Song dynasty culture. Cultural history (time and space); Minnan culture; Bashu culture; This is the area; Southwest culture; Fragrant culture; This is an object. Tell you, these things are not culture, in fact, I have an answer in the Book of Changes. What do you mean by educated people? What do you mean by educated people? How wonderful is the word "behind people"?

When the culture of the Tang Dynasty and the Song Dynasty is not humanized, it has nothing to do with the present. In terms of the existence and use of culture, it is no longer a culture only when it is not used. It is as simple as that. Therefore, we say that culture must be slowly accumulated and grown up in life. Is the melting of snow and ice a slow process? It’s so wonderful.

In fact, you don’t know what we understand until you think about it. There will be such guidance and opinions about what the country is, including why we should start such courses in colleges and universities slowly, that is, we want more young people and the power of the new generation to join in. What can build traditional culture together?

Like and pay attention, never get lost.