Original | Liu Xiaopeng, Editor | Jaden

Every five years, the design style of mainstream cars will basically cross a generation. In the past ten years, the changes in the mainstream design of automobiles can be basically summarized as the size of the middle net is getting larger and larger, the rims are getting flatter, and the headlights with single eyelids are generally hooked with LED daytime running lights. Double eyelids and so on.

Off-road-related models have flocked to the "square box" style in the past year or two.

The second-generation Haval H9, not surprisingly, also entered the square box camp.

Looking back ten years, the original Haval H9 has a high market significance. Since its inception, the original Haval H9 has represented four-wheel drive + three locks, as well as luxury + comfort + technology. It can be said to be a hard and rigid traditional off-road heroic brand product.

After the new appearance, the core of the second-generation Haval H9 has not changed, and its positioning will be more accurate: "a family off-road vehicle."

Let me know the price first?

On September 25, the second-generation Haval H9 was officially launched, and the official guide price was 19.99-22 9,900 yuan. The guide price of the second-generation Haval H9 was reduced by 5,000 yuan compared with the pre-sale price. Compared with the top model of the previous generation, the guide price was reduced by about 50,000 yuan.

This launch event was very special. It was held on the floating platform on the 3rd floor of Baoding-Love Plaza, so there were many passers-by watching. This was also the first time. We had just bought a cup of milk tea from next door and entered the open venue to watch the whole launch event.

In our comfort, we also entered the scene faster and began to fully understand the second-generation Haval H9.

The family’s off-road vehicle.

As an established hardcore off-road vehicle, the second-generation Haval H9 still continues its glorious tradition, with many hardcore configurations such as non-load-bearing body, four-wheel drive + three locks, front double fork arms + rear multi-link integrated bridge.

The length, width and height of the second-generation Haval H9 are 5070/1976/1930mm respectively, and the wheelbase is 2850mm. The price of the second-generation Haval H9 is basically the same as that of the 2.0T version of the tank 300, but the length of the second-generation Haval H9 is 310mm longer, and the optional 7-seat version is available in "2 + 3" and "2 + 3 + 2" seat layouts. The functionality of the new car is also more between "home and off-road".

The combination of the round headlights of the second-generation Haval H9 and the sturdy horizontal middle net is very domineering, especially the middle net shape provides "absolute recognition", so you won’t recognize this car as any other square box when you see it.

If the off-road orientation of a car is set to 0-100, and the comfort orientation is also set to 0-100, then in fact, a car can make a stepless cut between the two, with unlimited options. In fact, the off-road orientation and the comfort orientation are not contradictory, and the two are not a trade-off. The second-generation Haval H9 chose to be a "family off-road vehicle", but also relied on accurate insight.

Ten years ago, China’s annual per capita tourism consumption was only 1,242 yuan, but by 2023 this figure has risen to nearly 5,000 yuan. At present, during the Spring Festival, National Day, summer vacation and other holidays, the popularity of self-driving travel is constantly rising, and the proportion of parent-child travel has exceeded 30%. The post-80s and post-90s have become the main force of self-driving travel, accounting for 70%, and 30% of them choose to travel in the summer.

To sum up, it is clear at a glance what "a family’s off-road vehicle" should do, that is, take into account several elements such as home, parent-child, city, and off-road. First of all, the family’s off-road vehicles will be more prominent in keywords such as family and parent-child. In the most important car scenarios, the second-generation Haval H9 first made great efforts in terms of space, seat configuration, cabin layout, and storage space.

The second-generation Haval H9 adopts a front double wisharm independent suspension + rear multi-link integral bridge non-independent suspension, with three-stage vibration isolation for tires, body suspension, and suspension, reaching the same level as the Prado and Tank 500. In terms of storage space, the vehicle is equipped with 45 storage spaces, and the capacity of the luggage compartment can be expanded to 1814L after the five-seat version of the second-row seats are laid flat.

In addition, the second-generation Haval H9 features three double-layer laminated soundproof glass in the front windshield and front door, and the body is designed with 34 laminated panels, which can achieve the level of tranquility of urban luxury models.

The seat of the second-generation Haval H9 adopts an ergonomic design that fits the physical characteristics of the people, the front seat provides heating/ventilation/massage function, and the high-end version of the second row is also equipped with heating/ventilation function, so that you can sit for a long time without getting tired.

In the era of technological intelligence, "a family’s off-road vehicle" should have a sense of technology. The second-generation Haval H9 is equipped with a 14.6-inch large screen, and the screen angle fully takes into account the impact of outdoor strong light on operation. The car and mobile phone support seamless interconnection, and support HUAWEI HiCar and ICCOA Carlink and other smartphones to connect. After one connection, it can be connected without feeling.

In terms of voice interaction systems, the car-machine system also supports 0.25 seconds of fast wake-up, 0.5 seconds of response "visible to say", and 0.9 seconds of response to the car control operation. Continuous use of air conditioning, navigation, music, and other 10 commands can also achieve accurate response.

Hardcore off-road qualities

After fleeing the city, a "family off-road vehicle" should be unsheathed like a sword, without fear of rotten roads.

Among the top 10 self-driving tour routes ranked by the Internet, popular routes such as the West Sichuan Ring Line, Sichuan-Tibet Line, Zhangbei Grassland Road, and Duku Highway are all prominent representatives of poetry and distance. The threshold for these routes is not high, but seasonal mud, ice and snow and other extreme situations still have certain requirements for the quality of the car.

With four-wheel drive + three locks, as well as 224mm ground clearance, 31 ° approach angle, 26 ° departure angle, 22.5 ° passage angle, and 800mm wading depth, in addition to the desert high-sand areas and gravel Gobi roads that are also risky for professional racers to drive, ordinary users can safely use the second-generation Haval H9 to bring their whole family, say go, and go wherever they want.

A 0.1% chance of getting stuck is enough to ruin the good mood of an entire journey, which is why a "family off-road vehicle" should have a hardcore off-road quality.

The second-generation Haval H9 is equipped with BorgWarner’s new-generation TOD + Mlock four-wheel drive system, and is equipped with the second-generation all-terrain control system developed by Great Wall, which supports driving modes such as sports/economy/standard/snow/mud/sand. At the same time, it also has low-speed four-wheel drive and creep modes for extreme scenarios, which are very useful in scenarios such as sand or ice and snow.

The creep mode mentioned here does not refer to the creep of many pure electric vehicles (electric drive simulates the idle state of the engine), but refers to the release of extremely slow torque at the wheel end to achieve a low adhesion to the road surface.

The central differential of the second-generation Haval H9 has its own locking function, and the low/medium configuration supports optional front and rear axle differential locks; the top model is equipped with standard rear axle differential locks, and optional front axle differential locks.

According to different degrees of off-road needs, users can make different choices. If the user just wants to take the family on popular self-driving routes, the differential lock is not a necessary option. And if the cool dad wants to bring the little pretty boy for an exciting off-road crossing, outdoor camping, in the face of muddy roads, cross axles and other scenarios, the differential lock is definitely a guarantee of peace of mind.

In response to the increasingly hot demand for self-driving cars, camping bases of all sizes can be found all over the country. If you want to take your family to find a little less crowded place to play on weekends, camping bases are a good choice. Due to the certain threshold for the quality of the car, camping bases are usually not crowded, and it is not difficult to have the pleasure of enjoying a mountain and river alone.

Although there are many "ordinary family cars" in many light off-road scenes, a second-generation Haval H9 that is truly a hard-core off-road vehicle can obviously handle all kinds of bad roads more calmly. Ordinary SUVs with load-bearing bodies need to be careful to prevent road conditions from scratching the bottom, which is often just a flat ground for the second-generation Haval H9.

No matter in the city or on the road, the second-generation Haval H9 is competent. This is not all because the second-generation Haval H9 starts from the product force and equips a car with a configuration that takes into account both urban and off-road scenes. It should be said that the second-generation Haval H9 found an exit from the market insight.

What kind of off-road vehicle does a family need more? The second-generation Haval H9 may be a high-scoring answer.

Che Yun Summary

Great Wall Motors has been deeply involved in the Chinese off-road vehicle market for more than 30 years. From Saifu to Haval CUV/H5 series, Haval H5/H9 to tank series, Great Wall has been worthy of being the first "hardcore car company" of its own brand.

In 2014, Great Wall Motors launched the first-generation Haval H9, representing its own brand breaking through the price bottleneck of 200,000 yuan and entering the field of luxury off-road SUVs. In the past ten years, the first-generation Haval H9 has achieved outstanding results in cumulative sales of 140,000 units, becoming the largest and the highest average transaction price of its own brand. Medium and large off-road SUVs, and also won the honor of J.D. Power – the first place in the value retention rate of Chinese brands for four consecutive years.

In the rapid changes of the times, user requests are also constantly changing, and for new needs, the second-generation Haval H9 has completed the rejuvenation with the precise positioning of "family off-road vehicles". Especially under the multi-brand strategy of the Great Wall, the tank brand has undertaken greater off-road tasks, and the second-generation Haval H9 is also more open-minded to find a better balance between family and off-road.

I knew you were "watching"

China’s ability to counterfeit products has always been criticized by people. For example, the former Meizu mobile phone became popular because it was accused of "counterfeit products" iPhones, and for example, "Autobots", which was criticized by netizens some time ago, was accused of "counterfeit products" Disney’s "Racing Story". And online literature cannot escape the cycle of plagiarism. As a loyal reader of online literature with 8 years of "reading age", I have to say that under the influence of online literature celebrities, there are indeed many works, especially the works of new authors, that have plagiarized content. Recently, "Hua Qiangu" has been pushed to the forefront of the suspected plagiarism trend due to the popularity of the TV series.

Now I will give you an inventory of those well-known works suspected of plagiarism

First, "Hua Qiangu"

"Hua Qiangu" original

In recent days, the most popular TV drama in the eyes of the post-90s generation, "Hua Qiangu", has been so hot that it has attracted a large number of young viewers. However, yesterday, the original "Hua Qiangu" was exposed as suspected of plagiarizing many online novels in large sections, which attracted widespread attention in the industry. Zhang Hongbo, director-general of the China Writing Copyright Association, said in an interview that the content in the original "Hua Qiangu" is indeed suspected of plagiarism. Although the matter spread widely yesterday, the original author did not respond to it as of the time of the reporter’s release.

The original author’s two novels are suspected of plagiarism

The original novel "Hua Qiangu" was written by the online female writer "Fresh Guoguo". However, since last week, the writer’s other earlier work "Glazed Prajna Flower" has been plagiarized by eagle-eyed netizens, but it did not attract much attention at that time. It was not until yesterday that the popular "Hua Qiangu" was plagiarized that the matter attracted the attention of netizens and the industry.

In the early morning of the day before yesterday, some netizens posted a comparison chart of the content of the original novel "Hua Qiangu" with that of other online novels, and marked the parts of which were similar to other novels, including "Flowers Bloom Don’t Remember the Year", "Flute Swallow" and many other popular online novels.

Yesterday, although many fans supported the author "Fresh Fruit", it was still difficult to defeat the audience. In the eyes of a large number of fans, fantasy-themed romance online novels are almost the same in language, form, framework, conception, and plot. It is not surprising that there are references, imitations, and similarities. The similarities in the rhetoric of individual words cannot be regarded as plagiarism. However, it is obvious that such a position and viewpoint are difficult for many attentive audiences to buy. Many viewers pointed out the lack of details and influencies. Some viewers joked that the plagiarism comparison map posted by netizens was "almost like drawing the key points, and the good sentences on the left have been drawn!" Another audience member said, "When I first read it, why did I always feel that the writing style of the first half of the novel was extremely poor? Later, it gradually improved. It turns out that the content of the copy has improved.

Coincidentally, just last week, another work by "Fresh Guoguo", "Glazed Prajna Flower", was accused of plagiarism. She wrote a long article saying: "I should come out and apologize for my mistake. I have never regarded myself as a real author, and I can actually regard my writing as a play by Mary Su’s brain. It doesn’t matter if it is negative, it doesn’t matter if it is serious, and it doesn’t matter if everyone scolds me to shoot bricks."

"Hua Qiangu" stills

Film and television copyright profits or compensation involved

Yesterday, an online writer in the industry who did not want to be named revealed to reporters that in the world of online novels, there are at least tens of millions of massive works, and there will always be authors who think of one piece. For example, there are hundreds of books in a genre of fantasy works, and the plot and core content are actually similar. For example, the plot of jumping off a cliff to get a treasure, as long as it is not plagiarized from the original text, it is probably not plagiarism if the content is borrowed.

However, because of the massive base of online novels, under normal circumstances, not many people know even if they copy. Although plagiarism is strictly prohibited on major websites and the review is very strict, there will always be some authors who will upload original content first, and then start "presumptuous" after the review. The reason why "Hua Qiangu" caused a storm is because it has too much influence, and everyone is curious to see it before discovering the problem. However, if plagiarism becomes a trend, then there will only be a group of writers left in our online writing circle who do not want to make progress and do not know how to create. They will only plagiarize other writers, and there will no longer be original authors. Plagiarism will only make people’s thinking stagnant and can never progress.

According to a comparison chart posted online, Zhang Hongbo, director general of the China Writing Copyright Association, said yesterday that the content in the original novel of "Hua Qiangu" shown in the picture is suspected of constituting "plagiarism" in the usual sense. "Some of its language and passages are the same or similar to other novels, and some have changed individual characters."

In Zhang Hongbo’s opinion, if the whole book is like this, then the original novel of "Hua Qiangu" is suspected of plagiarism. "For books that have been published and distributed, many authors and copyright owners who have been plagiarized can ask the authors and publishing units suspected of plagiarism to stop distributing the book, and demand compensation according to factors such as circulation and audience ratings after adaptation into film and television dramas. For plagiarism, we should not acquiesce and encourage, but should denounce and resist."

Netizen "Dazed Spirit" believes that if you don’t use it to make money, you will indeed not be as serious about online novels as famous masterpieces, but since you have commercialized your own online novels, you must use your own ability to write a book that belongs to you. "Copying the fruits of other people’s labor and using it to make money is an infringement of intellectual property rights."

2. "Three Lives, Three Worlds and Ten Miles of Peach Blossom"

"Three Lives Three Worlds Ten Miles Peach Blossom" Liu Yifei poster picture

"Three Lives Three Worlds Ten Miles Peach Blossom" was exposed for plagiarizing boys’ love novels

Before this, some media exposed that the upcoming film version of Tang Qi Gongzi’s masterpiece "Three Lives Three Worlds Ten Miles of Peach Blossom" was plagiarized.

"Three Lives Three Worlds Ten Miles Peach Blossom" was accused of plagiarizing the boys’ love novel "Peach Blossom Debt". Some readers posted a "palette" from the aspects of writing structure, narrative angle and even character names (similar paragraph comparison chart), proving that "Three Lives Three Worlds Ten Miles Peach Blossom" plagiarized "Peach Blossom Debt".

The play was accused of plagiarism a few years ago, and now it has been moved out because it wants to make a movie "Plagiarism Said". Although it is related to the popularity of the movie to be remade, it also highlights the high copyright awareness of the general audience and readers. As the controversy grew, the author of "Peach Blossom Debt" "The Wind Blows Over Dfgg" and "Three Lives and Three Worlds and Ten Miles of Peach Blossom" The author "Tang Seventh Young Master" had to issue separate statements on Weibo, saying that he "does not want to make any more noise".

III. "Fantasy City"

Guo Jingming’s "Fantasy City" will make a movie? It was once accused of plagiarizing Japanese manga

Last year, there was news on the Internet that Guo Jingming’s "Fantasy City" would make a movie. "Fantasy City" is Guo Jingming’s work in his senior year of high school. After it was listed at the end of January 2003 to December, it sold a total of 840,000 copies. According to relevant media reports, "Fantasy City" ranked third in the national literary bestseller list in November 2003. According to the Nanning Evening News, a large number of fans of Japanese cartoonist CLAMP have accused "Fantasy City" of plagiarizing the famous CLAMP comic "Shengzhuan", and some netizens have accused "Fantasy City" of plagiarizing some plots in the movie "Legend of Lu Xiaofeng".

Previously, Guo Jingming’s book "How Much Do Flowers Fall in a Dream" was accused of plagiarizing Zhuang Yu’s "Inside and Outside the Circle". In 2006, the court issued a final judgment, ruling Guo Jingming and the publisher to compensate Zhuang Yu for economic losses of 200,000 yuan, stop publishing and selling the book "Dream", and publicly apologize. However, Guo Jingming has always taken a strong attitude that he only loses money and never apologizes. According to the Nanning Evening News, Guo Jingming’s work "Summer Solstice is Not Yet" is suspected of plagiarizing the Japanese comic "NANA". The heroine has more than 30 similarities, and some plots are also similar.

In a recent interview on a satellite TV, Guo Jingming responded to the long-rumored "plagiarism", saying: "If you question that I can’t write, I will write it for you to see," hoping to use actions instead of words to prove his ability, and the controversy of the incident has also made him grow a lot. He said that he does not have high ambitions for literature, and the pursuit of depth is not what he is good at and interested in. What he is really doing is insisting on managing art from a commercial perspective.

4. "Empresses in the palace"

The original work "Empresses in the palace" has been convicted of plagiarizing more than 10 works

The novel "Empresses in the Palace" was first published on Jinjiang Original Network, and quickly established a large readership after the serialization began. According to media reports, in 2006, complaints about suspected plagiarism of "Harem" appeared on Jinjiang-affiliated forums, causing an uproar.

"Harem – Empresses in the palace" was finally judged by Jinjiang to have copied "Mrs. Dendrobium Pearl", "Lonely Empty Court Spring Evening", "Harmony of Concubines", "Cold Moon Like Frost", "Double Cheng", "Spring Shirt Thin", "Pillow in the Heart – A Biography of Qingcheng Outside", "Lenggong", "Red Building Looking Cold in the Rain", "Concubine Ling" and other online novels, and even classic literary works such as "Dream of Red Mansions" and "Golden Bottle Plum". Liu Lianzi was also asked to apologize to the copied author under Jinjiang’s supervision.

Liu Lianzi always believed that "most of the works close to 400,000 words are original, and the evidence of the complainant and other netizens appearing in the relevant complaint posts is similar. For the whole article, plagiarism is not admitted," and immediately left Jinjiang Original Network.

A year later, Liu Lianzi’s work that was judged plagiarized was officially published by Huashan Literature and Art Publishing House, and was adapted into a TV series in 2011. This was the super hit drama "Empresses in the palace" of the year. The halo of a member of the Hangzhou Writers Association, a leading figure in the post-80s author group, and a member of the Youth League, chairperson of the Zhejiang Writers Association, also made Liu Lianzi get rid of her identity as an author of online literature and become a member of mainstream culture.

The copyright issue of literary works is already a worry, and when it comes to film and television copyright and profits, it has become a muddle. After the current popular IP has become a competition for resources for film and television dramas, the plagiarism phenomenon of IP itself has become a problem that needs to be standardized and solved. However, whether it is the improvement of relevant laws, the constraints of industry associations, or the improvement of the quality of IP authors themselves, the screening of IP resources by producers is not an overnight thing, and there is still a long way to go. (Intern Editor, Ji Yuankai)

　　Autonavi guide fully upgraded and released "2022 must-go list"

　　The real choice of those who have come here Autonavi guide released "2022 must-go list"

　　A few days ago, the "Autonavi Guide", a travel decision-making service under Autonavi Maps based on the "real choice of visitors", announced a comprehensive upgrade and officially released the "2022 Must-Go List" (hereinafter referred to as the Must-Go List).

　　This is also another important upgrade of Autonavi’s guide since Autonavi Maps released its new brand value proposition "Familiar Everywhere" in July last year, positioned as the "Open Service Platform for Going Out and Living a Good Life" and launched the "Personal Guide".

　　True and fair "must-go list"

　　Today, with the explosion of information, a wide variety of life strategies on the Internet have enriched the choices of users, but the thick "Internet celebrity filter" has also brought a lot of trouble to the selection process. The phenomenon of shop brushing praise, rushing lists, and bidding rankings has emerged in an endless stream, increasing the decision-making cost of ordinary users.

　　The purpose of the Autonavi guide is to focus on authenticity and fairness, to truly serve users and small and medium-sized merchants, and to do no bidding ranking or charge any fees.

　　The Autonavi guide launched this time has achieved a comprehensive upgrade from the size of the candidates, the classification of main scenes, and the ability to recommend and share personal lists under the premise of fair competition, and is committed to providing users with the most realistic and objective decision-making guide for going out of the house.

　　It is understood that the Autonavi guide must-go list includes: must-go list – restaurant, must-go list – hotel, must-go list – attractions, must-go list – fun four travel scene list. A total of 3,277 high-quality stores in 23 cities across the country made the list.

　　Users only need to search for [Autonavi Guide] on the homepage of the Autonavi Map APP, and they can see the recommended lists of high-quality stores in different categories of "must-visit lists".

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　　Meet user requests to create a "good life"

　　In order to effectively provide users with an "open service platform for going out and living a good life" and help users find the information they want more easily, the Autonavi guide provides more than 100 subcategories based on the original categories of food, hotels, attractions, shopping, entertainment, etc., combined with actual demand scenarios, according to the personalized dimensions such as category characteristics, core attractions, and age distribution.

　　The must-visit list goes deep into the four major consumption scenarios of restaurants, hotels, attractions, and entertainment, forming 19 themed recommended lists for users to easily inquire about the destinations they want to visit.

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　　In addition, on the destination details page of the must-visit list, you can also see the recommendation guide of individual users as a reference for screening the final destination. That is to say, ordinary users can not only create a customized list for their favorite store, but also add practical information to help more users achieve "everyone for me, I for everyone".

　　It is reported that the segmentation function originated from the "Autonavi Guide – Personal Guide" released in July 2021, where users can share their life experiences and interests.

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(Disclaimer: The content of this article is published or reproduced on this website. It only represents the author’s personal opinion and has nothing to do with this website. For readers’ reference only, please check the relevant content by yourself.)

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Original, Wang Yaqi, e-commerce online

Text | Wang Yaqi

Editor | Sask

The mini-drama market is welcoming a "regular army", and this time, it is Zhou Xingchi.

On June 2, Zhou Xingchi’s short drama "Golden Pig and Jade Leaf" was launched, and the first hour of go LIVE’s broadcast volume exceeded one million. As of press time, the first episode of the update has attracted extensive attention in the industry, and the broadcast volume in two days exceeded 31 million.

As a heavyweight figure in the domestic comedy industry, the name "Xingchi Zhou" itself has its own popularity. Especially in the past two years, the output of "Xingye"’s works has not been high – in addition to serving as an executive producer in last year’s animated film "Monkey King", the last film where Xingchi Zhou served as director was "New Comedy King" in 2019, and the work basically remained "updated every three or four years".

This means that although "Golden Pig and Jade Leaf" is a short drama, it has the appeal of "Star Lord", and the audience chassis will not be weak.

From Chen Sicheng, Wang Jing to Zhou Xingchi, the end of the "regular army" is making micro-short dramas gradually standardized and marketable from a supplementary shooting method. The "2023-2024 China Micro-Short Drama Market Research Report" shows that the micro-short drama market size has reached 37.39 billion yuan in 2023, is expected to exceed 50 billion yuan in 2024, and will exceed 100 billion yuan in 2027.

In 2023, the total box office of Chinese movies is 54.92 billion yuan, and the micro-drama market has reached 68% of the movie box office.

Ten years ago, online dramas, like today’s short dramas, gradually occupied the market share of the traditional film and television industry. Ten years later, micro-short dramas became popular in the market. For actors and directors who are familiar with long videos, shooting micro-short dramas is often ridiculed as "dimensional reduction", but as short dramas become more and more popular, this ridicule began to weaken, and instead, audiences chasing short dramas quietly became a new trend.

However, one question was, could Zhou Xingchi win the reputation of the short drama by relying on the big director and famous characters?

Zhou Xingchi made a short play and encountered acclimatization

"Golden Pig Jade Leaf" tells the story of a "romance scam". The main plot revolves around intern lawyer Ye Xiaolai teaming up with live streaming host Zhu Hao to uncover the truth of the "romance scam" in order to save his sister Ye Xiaohui. From the first episode, it can be felt that the filming team tries to generate jokes in the process of joint adventure through the strong contrast between Taiwanese girls and Northeast guys.

With the golden sign of "Zhou Xingchi", whether it is the production team, the cast or the texture of the picture, it can be seen that they have spent a lot of time. In terms of actors, "Golden Pig and Jade Leaf" has invited many comedians such as Tudou, Jiang Shimeng, Pai Xiaoxuan, Zhang Baiqiao, Xu Zhisheng and so on. In terms of shooting methods, the use of film-level photography art teams also guarantees the camera presentation of short dramas.

However, after the first episode aired, it was obvious that "Golden Pig and Jade Leaf" encountered "acclimatization" in the skit industry.

Some netizens commented: "If it wasn’t for Zhou Xingchi, I might not have clicked on this short drama." The lack of fast pace and dense setting of explosive points are the most criticized problems. The first episode is more than 6 minutes long, but the plot is still in the foreshadowing stage – which is obviously not in line with the viewing habits of the short drama audience. According to the data compiled by the short drama study room, in the popular short dramas from January to July 2023, 90% of the themes are still dominated by "cool", such as God of War, crossing, rebirth, counterattack, etc., which are all popular themes.

In the first episode, the only joke that was caught by netizens was a joke by comedian Xu Zhisheng. The company employee he plays uses "irony" to convey a number of social hotspots such as "nuclear sewage in Japan" and "the proliferation of shootings in the United States". But this is obviously not related to "cool". From the plot of a single episode, I can’t feel the ups and downs of the plot. In summary, it is "not enough to catch people".

In an interview with The Beijing News, Yi Xiaoxing, the executive producer of "Golden Pig and Jade Leaf," once said, "With the sign of Stephen Chow hanging, the layout of what you make is smaller, and it seems almost interesting." This may also be the reason why "Golden Pig and Jade Leaf" bypasses the market-proven answer to the cool drama, and instead combines suspense, love, comedy, thriller, action and even science fiction elements into one drama.

The short dramas that have become popular since last year, such as Fang Mimeng, the producer of "Black Lotus Superior Manual" and "I will be a stepmother after the 1980s", have said as early as the official account era that the highest forwarding rate of the title is nothing more than "hot spots, money, sex, violence". After starting to shoot the short dramas, the dramas that come out of the circle are also closely attached to "revenge", "reversal", "counterattack" and other eye-catching elements. In contrast, the concept and layout of "Golden Pig and Jade Leaf" have been established, but whether the plot can attract the audience will be a more difficult challenge.

On the other hand, although it is a short play, "Golden Pig and Jade Leaf" is more like a work under the shell of a traditional film and television drama.

It started on April 12 and finished on the 25th. It only took 13 days to shoot in total. The short shooting period is in line with the usual characteristics of short dramas, but in terms of shooting methods, it is reported that it adopts the rhythm of movies, but the plot is split into 24 episodes. This directly led to its plot promotion being "film-style succession", and the single-episode viewing experience was not good. In fact, it did not grasp the essence of short dramas. In addition, on the short video platform with vertical screen viewing as the mainstream, the use of horizontal screen shooting is not in line with the consistent viewing habits of short drama audiences.

At present, "Golden Pig and Jade Leaf" has only been released for one episode, and it will start to be updated during the Dragon Boat Festival. This method of breaking down movies into short videos has almost never been tried before. Whether it can break industry stereotypes depends on whether the plot of the second episode can reach a breaking point.

Compared with grades, amplifying the "Stephen Chow effect" is more critical

The birth of "Golden Pig Jade Leaf" is inseparable from the promotion of the short video platform.

In January this year, Douyin announced an exclusive collaboration with Stephen Chow to develop and operate "9527 Theater". "9527" is named after Stephen Chow’s classic film "Tang Bohu Dips Autumn Fragrance". Chow played Tang Bohu sneaking into Washington as a servant, and the servant number was "9527" at that time. According to New Arm, Douyin and Chow are expected to be paid at least about 30 million yuan for the 9527 theater, but it is not clear how many skits will be filmed.

"E-commerce Online" once mentioned in "The" Rapid "Short Drama, Using 100,000 Costs to Leverage Ten Million Businesses" that there are different sharing standards for the cooperation between the producer and the short drama company and platform. First, the account sharing system, the company and the platform will guarantee the bottom income of the producer and the user’s payment of the account sharing income, which can reach 7% or more; second, the buyout system, the company and the platform spend a certain price to buy out the series, and the producer cannot get the subsequent account sharing. In the profit model, there are also brand customization, user recharge, paid subscription and other methods.

At present, "Golden Pig Jade Leaf" has not yet started paid episodes, and the first season has not been implanted with advertisements, so the income cannot be observed. However, according to the short play study room, the second season of "Golden Pig Jade Leaf" has been sold on February 28 this year, and the price has reached 8 million yuan.

Zhou Xingchi is a golden signboard. If fans pay attention, they will find more than 100 easter eggs with Zhou Xingchi elements in "Golden Pig Jade Leaf", which can be called "Super Love Killing". But how long this head appeal can last may be marked with a question mark.

Some netizens said, "Zhou Xingchi has never understood that the audience likes to watch him, not watch him shoot other people." Many fans also questioned this time’s "Golden Pig Jade Leaf": "Is the star content low? Zhou Xingchi neither directed nor acted, is this a real-life version of’romance scam ‘and killed me?" Contrary to the audience’s expectations, Zhou Xingchi served as the producer of "Golden Pig Jade Leaf" this time, directing the creation of characters, plot setting and post-editing, but did not star or direct.

However, even if the famous director ends up, it may not necessarily make the audience buy it. Not long ago, Wang Jing, a director who has directed many business cards such as "Nine-Pin Sesame Official" and "God of Gamblers", ended up shooting a short play and served as the screenwriter + director of "Billions of Silly Princes". For this reason, "Sister Pomegranate" Yuan Qiongdan was invited to play the mother of the heroine in the play. The play has a total of 100 episodes, and the last 90 episodes need to be paid to watch, and it will cost about 150 yuan to unlock the whole film. But as of press time, "Billions of Silly Princes" has only been played 8.60 million times in Douyin.

Since the development of micro-short dramas, big factories and platforms with more resources and strength have been discontinued one after another. Kuaishou is one of the earliest platforms to enter the market. It launched the "Xingmang Short Drama" record label very early to build a quality support system for short dramas. In January this year, Douyin launched the "Chenxing Plan" to support high-quality content creators, announcing that it will invest the highest million-level cash and 100 million-level traffic support for single works.

The platform’s enthusiasm for short dramas is not difficult to understand – there is a joke in the short drama industry: "The producer and the distributor are all working for the platform. Your drama may be mushy, but the platform will not lose money". This is because the cost of in-feed ad will account for 80% or more of the total cost of a short drama from production to market. There have been media reports that even in a relatively ideal situation, the ROI (return on investment) of the domestic market can reach 1.1-1.2, that is, spend 1 million yuan in-feed ad to earn 100,000 yuan.

In addition to the competition between platforms, the various roles in the traditional film and television industry chain, the "regular army" is also quietly entering the industry. For example, Chen Sicheng also prepared a mini-drama of the same name after the movie "Vanished Her" exploded.

Drawing in Zhou Xingchi, can "Golden Pig Jade Leaf" win word-of-mouth? It is still unknown.

But perhaps for the short video platform, word-of-mouth is no longer so important. Through the "Zhou Xingchi effect", pulling more big directors, famous celebrities and brands to settle in, jointly making the cake bigger and attracting more small and medium-sized players, may be a sure-fire business. As for switching from long videos to short videos, will you encounter "acclimatization"? When the head practitioners with their own traffic enter the game, constantly explore the gameplay and accumulate experience, the quality of short dramas is bound to have a qualitative leap, and a more word-of-mouth short drama record label will be born.

Original title: "Zhou Xingchi shot a short play, the first episode on the line has been credited 30 million?"

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1905 movie network feature "Your audience is waiting for you in the future, and I am also waiting for you!"On the evening of August 25, on the lover’s night of the Qixi Festival, Deng Chao said to a group of young directors waiting to get an "olive branch" by the Yanqi Lake in Huairou, Beijing.

This was the awards ceremony of the Beijing Market Venture Capital Section of the 10th Beijing International Film Festival. 17 finalist film projects were competing for six awards. Directors and producers were eagerly anticipating the awards, which meant that they would receive bonuses sponsored by different film companies.Awards and bonuses are just the first step. Next, they will face a three-day online market negotiation, communicate with different investors, and strive for more cooperation opportunities.

　

Set the time back to 9:30 in the morning, and a roadshow of venture capital final approval that lasted about 8 hours kicked off.A project, the main creator 10 minutesstateDirector and producer Chen Guofu, as the chairperson of this year’s venture capital jury, and actors Wing Mei and Deng Chao formed the final judges to comment one by one. The scene was like a large-scale reality show, and it was held on the day of Qixi Festival, which was more like a "blind date conference".

"There is no problem with coming to a blind date today." In the face of a good project, Deng Chao directly expressed his heart to the main creator.

In addition to the project parties and investors, the final roadshow site was also open to the public through live broadcast. 17 projects took the stage and began to search for their first audience.The winner of the special prize was the film "Wandering in the Blue Prairie," the only film with a female director in the final judging program. After winning the award, the director Qiao Sixue and the producer Hu Jing told us: "In fact, as soon as I stepped down, the employer had already contacted us."

The popularity of venture capital continues unabated, and the number of registrations hits a new high

Department 829.This is the total number ** film projects collected by the venture capital unit ** the ******* Film Festival this year. Affected by the epidemic at the beginning ** the year, this year’s ******* International Film Festival was postponed from April when the ****** flowers bloomed to August when the summer was hot, but this did not affect the registration ** the venture capital unit at all.

　

The 829 film projects were 94 more than last year, an increase of nearly 13 per cent. These projects are divided into two units: "venture capital projects" that have not yet started and are in the development stage; and "projects in production (WIPs) " that have already started shooting and have not yet completed post productin.According to statistics, there are 777 venture capital projects this year, and 52 projects in production. Among venture capital projects, the number of drama categories is the largest, followed by comedy and suspense thriller crime categories.

In the drama category, the number of family themes is relatively large, mainly focusing on issues such as growth, family love and ethics. The number of applications for romance films has declined for three consecutive years, and there are also seven musical musical and dance film projects, two documentary projects, and more than a dozen epidemic-related films have also quickly joined the "audition".

　

The review judge, screenwriter May, believes that she saw the new director’s attention and involvement in real life during the review process, which is a very good creative phenomenon. The review judge and actress Liang Jing also observed: "More and more directors are beginning to care about the relationship between people and people, the relationship between people and emotions, and the relationship between people and society."

　

Since its establishment in 2012, the venture capital unit of the North Shadow Festival has undergone 9 years, and the types of registration projects have become more and more diverse, and the subject matter content has become more and more diverse.

This year is particularly not easy for the WIP project, many films in the production stage because of the impact of the epidemic, spent three years by the team to create the animated film "Tiger Dun Baby Redemption" encountered the problem of withdrawal during the epidemic.

　

Each film company provides a single sponsorship bonus for the venture capital unit ranging from 50,000 yuan to 300,000 yuan, the amount is not large, but for these projects whose financing volume is generally in the 4 million to 10 million range, this bonus may be able to save the world, or be the icing on the cake.

The more important significance of the venture capital platform lies in the communication and mutual assistance between new films, new directors, and filmmakers, especially training and roadshow presentations. Review judge Yang Zi believes that directly reading the script will be more subjective. Through face-to-face communication, you can better understand the original intention of a project and express your appeal, and further enhance the industry’s awareness of the project.

　

"In the face of the current group of creators, what resources are they in urgent need, what are they thinking about, and what can we give them?" said Chen Guofu, the chairperson of the venture capital jury, which was the real concern of his participation in the review.

For the finalists, this is also a rare learning opportunity. "Wandering in the Blue Prairie" producer Hu Jing told us that during the process of participating in the venture capital, the screenwriting and actual shooting operation of the project will become clearer. "As a producer, we are also looking at other people’s projects, and we can also learn from their strengths and weaknesses."

Project Highlights: Women, Minorities, Documentaries

11 venture capital projects and 6 WIP projects in production.From the preliminary review, review to training, these works that broke into the final review process cover a wide range of genres and themes, and also reflect some aspects of current Chinese film creation."Tiger Dun Baby Escort" is an animated film, "Figure Skating Girl" is a sports documentary, and "Life" is a documentary that tells the story of the doctor-patient relationship and the fight against the "epidemic". Animation and documentary are generally rare in venture capital.

"Figure Skating Girl" is the biggest winner in the WIP project, winning the Most Investment Value Project Award and the MPA Asia-Pacific Special Cooperation Award. A clip of the project played at the roadshow won a lot of applause from the audience.

　

This documentary, which was evaluated by the jury as "full of power", focuses on the growth and changes of Chinese genius figure skating girl An Xiangyi and her "Tiger Mom and Cat Dad". Director Zhou Jinghao said that the amount of footage completed so far is more than half, and it will take another year to a year and a half to shoot. With this recognition, I believe he can move forward with more confidence.

The genre film projects in the final roadshow accounted for a relatively large proportion, with the largest number of comedies of realism or absurdism, with 5, including "The Unhurried Guest", "Another Plate!", "A Thief Died" and "The Stage"; "Let’s Go Child", "The Rattle Knock" is a road film, "Into the Mountain" is a police and bandit adventure film, and it is a soft science fiction romance film.

　

Compared with these projects with strong commercial attributes, the finalists also share some common characteristics: "Nanguo Fog Language" and "Downstream" are typical southern family movies that have emerged in recent years and can be benchmarked; "Winter Pasture" and "Wandering in the Blue Prairie" are all ethnic minority themes.

Among the 829 applications, the number of projects showcasing the lives of ethnic minorities has increased compared with previous years; while 24% of the project representatives are women, and gender identities are more diverse. The special award-winning "Wandering in the Blue Prairie" brings together these two characteristics.Director Qiao Sixue is a Daur girl born in the Hulunbuir prairie. "Fellow" Yongmei also directly expressed her preference for the film, "I wish I could be 20 years younger to play my daughter or 10 years older to play my mother."

The story of "Wandering in the Blue Prairie" focuses on a Mongolian matouqin player and his mother with Alzheimer’s disease, telling a mother-child relationship about blood ties, produced by Bad Rabbit Films, the production budget is about 6 million, and it is expected to start in April next year.Film producers have vigorously supported female-themed films in recent yearsYao ChenQiao Sixue recalled that Yao Chen told her that the first time she read the script, she was moved to tears by the story, and even offered to play a small role.

In the past two years, "Cadillac" and "Slow Half Shot", which have won venture capital awards at the Shanghai Film Festival, were all made by female directors. "Wandering in the Blue Prairie" also won the most grand prize in the venture capital unit of the North Film Festival this year. It can be seen that Chinese films are gradually gathering an emerging female power.

Chen Guofu’s comments hit the nail on the head, Deng Chao asked for a role on the spot

"Why didn’t you put my photo?"At the roadshow scene, many venture capital projects listed preset references or actors that had been set on the big screen, which could be seenHuang Bo,Wang Jingchun,Fan Wei,Tan Zhuo,Wang Chuanjun,QixiWait for someone."Teacher Yongmei and I have set the schedule for the next play." Seeing the good project, Deng Chao, an actor, also strives to cooperate.

The judges only had a short 5-minute comment time on the scene, but in fact they had already read the scripts or production clips of the shortlisted projects in detail."Can I go to the 24th scene after the title is released?", "Is that you in the 33 minutes and 51 seconds of the material?" Deng Chao put forward his opinions and questions to the director and producer in such detail.

　

Chen Guofu’s venture capital review experience is relatively rich, and his comments on different projects are often the right medicine, and his words are also quite sharp:

　

　"If I were one of the producers, I’d rather spend millions more in another believable scene."

"Although there are so many jokes, if it doesn’t stand up at first, it will be difficult to empathize later."

"Let’s loosen the structure a little more so that we can’t figure out where the story is going."

"Once you’ve found the concept, don’t let the concept come back to dictate everyone’s emotions and expressions."

"The budget is low, and the turnaround is the most expensive cost in China."

"The titles of many projects are too fussy, neither the positioning of the product nor the relevance to the content."

"You can use the concept of logistics to promote, and the audience will feel more immersive."

Chen Guofu told us that his opinion will depend on the nature of the project, "Some projects may attract me more because of its originality, and some projects I will be curious about how it will reach a large audience, and the way of communication with everyone will be different. It is not necessary to ask all creators a question."

　

In his opinion, projects that focus on market types and literature and art have different demands on the venture capital platform. Literature and art films have author attributes, and it is relatively difficult to make suggestions. Here, it is more about finding more like-minded partners. "For projects that come to the market, it is more important to listen to the opinions of the practitioners and experienced industry insiders present, which can help the project move forward more accurately."

　

Why did the completed project enter the competition?

"Why are you still participating in venture capital?" There were two special WIP projects that made Chen Guofu question one after another.One is "Unexpected Visitors", Fan WeiheDou XiaoStarring, it has been completed at the beginning of the year; the other is "No Problem with Thought",DiplodocusChen Guofu said that these works that already meet industrial standards and are highly commercially competitive generally do not come to the venture capital platform.

　

"There are unknowns in the films of young directors," Fu Jia, the producer of "Unhurried Visitors," said on the roadstage. "Although’Unhurried Visitors’ is nearing completion, we still look forward to finding distribution and publicity to help bring it to market."

　

Pushing a new director’s first film is the most difficult, Fu admits, "because no one has seen what you were like before, it is difficult to judge from a capital perspective, and you need to talk about it one by one. The process is very cumbersome." Even if the film is successfully shot, it will face the problem of later release.

The appearance of "Immediate Visitors" and "No Problem with Thinking" in this venture capital unit also enriches the connotation and significance of venture capital. The support of venture capital platforms for new projects not only ends at the front and middle end of the film industry chain, but also at the back end.After the roadshow, Chen Guofu told us that in fact, he knew that these completed films would also benefit the later marketing promotion through venture capital.

"Bring a story, change a movie" is the slogan and concept of the venture capital unit of the Beijing Film Festival. Over the past 9 years, a total of 4,495 film projects have been solicited, more than 200 projects have been promoted to connect with the industry, and more than 30 young directors have been introduced to the domestic and overseas markets.

　

On the night of the awards ceremony, Chen Guofu told all the directors of the shortlisted projects: "The judges cannot decide the final fate of all these projects. The final fate is still in the hands of you creators. No matter how we compare and score, your will, your ideals, and your blood will not be buried."

　

See you at the cinema, this is where all venture capital projects eventually arrive.

Recently, Yang Ying posted her latest photos on the social platform. Unexpectedly, netizens were in an uproar. What happened? It turned out that Yang Ying’s latest photos did not have a photo, but were taken with a real original camera.

Therefore, Yang Ying’s true appearance was also completely exposed in front of everyone. I don’t know if it was because of the breakup that Yang Ying looked very haggard, but if the hair was down, it wouldn’t look so haggard. When the hair was curled up, the thinness on the cheeks disappeared visibly with the naked eye, and the seams in the hair were also very obvious, which made everyone wonder if this was still the bright Yang Ying from the beginning?

You must know that Yang Ying, as the most beautiful female star in the circle, once overwhelmed Qunfang in the group photos of many female stars. However, after breaking up with Huang Xiaoming, Yang Ying has also undergone tremendous changes.

The saying that red gas nourishes people seems to be true.

Earlier, Yang Ying had the same storm at the Lantern Festival Gala of Hunan Satellite TV. In front of the camera, Yang Ying was in a worrying state. As a popular figure, she received great attention, but she did not have the confidence and charm of the past. Instead, she looked very tired.

Is this still the original Muse?

What was even more exaggerated was that when Yang Ying and He Jiong were on the same stage, netizens couldn’t tell who was thinner. Although He Jiong had always been very thin, he didn’t expect to be almost compared in front of Yang Ying, which showed how worrying Yang Ying’s state was.

Did breaking up really hurt so much? It made Yang Ying mentally exhausted. Although Huang Xiaoming and Yang Ying only officially announced their breakup in August, their marriage has long been a public fact. Since 2018, Yang Ying has no longer been in the same frame as Huang Xiaoming.

For the two of them, this marriage and relationship should have been released long ago, and there should be no more regrets, but after the breakup, Yang Ying’s spirit and spirit obviously changed a lot, but this is also related to Yang Ying’s desperate filming after the breakup. Recently, many fans have posted about Yang Ying’s itinerary, and they can see that Yang Ying is working very hard to get rid of the bad reputation before.

After all, when Yang Ying was happy in 2017, because she couldn’t make an action drama, the TV drama "Gufang Does Not Appreciate Yourself" eventually became a bad movie of the year. The stuntmen and cutouts that could be seen everywhere were criticized by netizens, so Yang Ying’s career continued to decline. Now Yang Ying is working hard to make a drama, and I believe she also wants to prove that she can do it. However, what she didn’t expect was that she returned after breaking up and kept gossiping.

When they just broke up, the media exposed the shooting scene of Yang Ying and Wang Anyu. It was obviously a simple action scene, and Yang Ying only needed to pounce on Wang Anyu. However, such a simple action still required the use of a substitute, and from the scene, it can be seen that Yang Ying was on the set at the time. This move was also complained by netizens again that it was the crew who raised the baby, which put her under a lot of pressure. Although fans later clarified the matter and said it was just a misunderstanding, but many netizens did not receive the rumor. They did not know that Yang Ying was misunderstood.

However, this also shows that Yang Ying’s current situation is not optimistic, especially after leaving Huang Xiaoming, many people no longer look at Huang Xiaoming’s face and show mercy to her, and even criticize her for relying on Huang Xiaoming to live, but now she broke up with Huang Xiaoming after she became famous.

We don’t know about the relationship, but making such an evaluation is also a groundless accusation for Yang Ying. I wonder if Yang Ying can rely on herself to counterattack the current reputation after breaking up?

There is no representative work, but Zhao Liying is used as a foil for her?

In 2017, Zhao Liying won the endorsement of Dior, which was also the first time she had received a high-end brand in the circle for so long. It was also her first time showing English on the screen. However, her English pronunciation was in sharp contrast to Yang Ying’s fluent spoken language. After the video was circulated online, it was mocked by various netizens. Zhao Liying was a grassroots star who had no high education and lacked fashion sense. Being a spokesperson for Dior simply lowered the style of the brand.

And this endorsement also made Zhao Liying attract no ridicule.

Forced to be at a loss, the brand can only take down a video, not only that Dior declares Yang Ying’s identity as a brand ambassador for the appearance, but Zhao Liying’s title is a famous actor, and even Yang Ying occupies the C position when taking a photo.

In the same year, Zhao Liying became the spokesperson of a certain chocolate. Coincidentally, Angelababy was the previous spokesperson of the brand. Compared with the two, many netizens said that Zhao Liying’s temperament was still inferior to Yang Ying’s. Perhaps it was two dimensional reduction strikes that made Zhao Liying not contact any luxury endorsements for a long time.

The explosion of a takeaway plan finally allowed Zhao Liying to win once. Both sides were spokesmen for a certain group, and the planner suggested that it was a surprise. Therefore, netizens couldn’t help but compare the two together and sigh that one was a Muse and the other was a female nerve. The surprise in Zhao Liying’s eyes was very natural and unpretentious.

And baby still can’t get rid of the embarrassing acting skills of staring and opening her mouth in the past in this planning, and the traces of being mocked by netizens are too obvious. However, Yang Ying has long been in the international circle like a duck to water, and Zhao Liying, who entered the fashion circle later, is indeed a move away.

In 2009, Wu Yanzu said that angelababy could not be put on the table, while Chen Weiting turned his face. After the reporter saw that Chen Weiting’s face was not good, he deliberately asked, Do you think the baby can go?

Wu Yanzu asked about the baby’s height, and saw Chen Weiting raise his hand and point "

Taller than you anyway

"At this time, Chen Weiting did not expect that his girlfriend, who he defended in every possible way, would turn around and become someone else’s wife.

A month later, after the baby starred in "Global Love" invested by Huayi, it was reported by the media that he disappeared with Huayi’s major shareholder Huang Xiaoming for two hours when they first met on KTV. Not long after, Chen Weiting officially broke up with Yang Ying, and even became the object of ridicule on the whole network because of Huang Xiaoming’s "I don’t know who Chen Weiting is". But Scorpio Chen Weiting is not willing to be bullied.

So he soon fell in love with Ah SA and claimed that the two had just been dating for 3 months, but at this time Yang Ying said sarcastic, do you really believe they have only been dating for 3 months?

And this piece of gossip has to start with a movie. The "Flower Field Wedding" starring Yang Ying can be said to be the peak of her acting skills. Interestingly, the original candidate for this role was A SA, while the baby played a couple with A SA’s husband Zheng Zhongji in the play. The two also brought the feelings in the play to reality.

So Chen Weiting and Ah SA also made a big fashion film not to be outdone, but during that time the baby was not idle, often traveling to and from Shanghai and spreading scandals with Huang Xiaoming, but Li Feier was his girlfriend at that time. Later, Huang Xiaoming and Yang Ying came together:

"

Maybe she has a good background since she was a child, and she has really worked very, very hard.

".

Before she met Huang Xiaoming, she could only rely on her eyeballs to maintain her popularity. At that time, Yang Ying wore braces because of uneven teeth, so the modeling career did not develop smoothly. When she was a model abroad, she had to laugh humbly at being criticized for wine bottles. Maybe she knew that she couldn’t make a name for herself abroad, so Yang Ying focused her work on China again, and also dated Chen Weiting, who was unknown at the time.

But the difference is that Chen Weiting is a rich second generation, and his family background is not comparable to Yang Ying, so this has also become a stepping stone for Yang Ying’s career development.

In 2007, it can be said that Yang Ying’s career was a turning point. Although her appearance in the movie "In a Trouble" did not stir up any water, she was favored by Jay Chou and appointed her as the backup dancer of his concert. Therefore, Yang Ying agreed without hesitation and mentioned the matter many times in subsequent interviews.

"

By far the luckiest thing for me is to be able to work with Jay Chou

".

For a time baby by Zhou Dong’s light some heat, but it is not satisfied, 2009 to baby led by the collective model in a book fair in Hong Kong debut, and shoot big fashion photo, Hong Kong people think that this group of small models insult Sven, so nearly 50,000 people launched a boycott, although boycotted but angelababy took this fire, she also has close to Huang Xiaoming capital.

In order to win Huang Xiaoming’s liking, the baby has paid a lot of money and will wear sailor clothes to celebrate Huang Xiaoming’s birthday. Even if she is said, she can’t bear it. In the end, Yang Ying entered the room and became Huang Xiaoming’s beloved wife, jumping into the post-80s Four Little Flowers.

Responsible editor:

　

　　　Guo Fucheng has a heavyweight team background, and the advertising quality is very high

　　　　Sina Entertainment News, Guo Fucheng (Chengcheng) recently filmed a mobile phone advertisement costing 113 million yuan as a spokesperson, and even invited a number of famous filmmakers to cooperate and go to Shanghai to film, revealing his status as a king.

　　　　Chengcheng, which is currently busy filming "The Wind and Cloud II" in Thailand, previously shot an advertisement for C’King, a mobile phone brand cooperated with China and South Korea. The cost of Chengcheng’s spokesperson, plus advertising production fees, etc., cost a total of more than 100 million yuan. The behind-the-scenes team of the advertisement is also a heavyweight person, including director Guan Jinpeng, art director Zhang Shuping, photographer Guan Benliang, soundtrack Jin Peida, graphic photography Zhang Wenhua, etc., which has achieved Chengcheng’s star-studded advertisement. No wonder he said excitedly: "This team is enough to make a movie."

　　　　On the day of the shooting, the brigade went to MUSE CLUB, where Liu Jialing had an investment, to shoot. The city in suits and ties wore polka-dot butterfly ties, sang and danced at the extremely modern dance party, and showed off their dancing skills. And the city behind got on the open-top sports car and shot in the busy city of Shanghai. Due to the large number of passers-by, the shooting was interrupted for a time, and the public security had to move forward to evacuate the crowd.

　　　　Chengcheng said: "This is one of the commercials I am most satisfied with this year. So many shapes, singing and dancing, I am so happy to shoot." Asked if the reward is sky-high? Chengcheng smiled but did not respond, appearing quite satisfied. Chengcheng revealed that it will return to Hong Kong on April 13 to attend the Academy Awards ceremony, and then go to Shanghai to attend the mobile phone launch event. (Li Li/Wen)

Editor in charge: Sun Jie

1905 movie network news On October 11, the 12th Golden Eagle TV Art Festival Weibo officially announced that Di Lizheba took over Liu Yifei, Liu Shishi, Zhao Liying, Tang Yan, etc., and became the "Golden Eagle Muse" this year.

It is reported that since the 6th Golden Eagle TV Art Festival in 2006, each Golden Eagle Festival will select a new generation actress who has emerged in the field of TV dramas in the past two years, and who is also young and beautiful and very popular as the "Golden Eagle Muse", as the image spokesperson of the current Golden Eagle TV Art Festival.

At the same time, Di Lizheba was nominated for the Most Popular Actress Award for "Pretty Li Huizhen". Di Lizheba also became the first post-90s Golden Eagle Muse!

　　In order to further strengthen youth international sports exchanges and cooperation, help Beijing revitalize the three major sports, and build a solid reserve talent base, the Beijing International Sports Exchange Center, the Beijing International Sports Exchange Promotion Association, and the Australia China Star Sports Event Promotion Organization held the 12th "China Star" International Friendship Competition in Beijing from April 16 to 20, 2016. More than 400 young athletes from 30 sports teams from Australia, New Zealand, Beijing, Hebei, Liaoning, Gansu, Jiangsu and other countries and regions participated in the competition exchanges of men’s football, women’s football, women’s basketball, women’s hockey and women’s tennis.

　　The players participating in this event are all between the ages of 15 and 17. Among them, more than 100 players from 6 overseas sports teams participated; 24 Chinese sports teams participated in more than 300 players. A total of 90 competitions were held, including 10 football games, 5 basketball games, 15 hockey games, and 60 tennis games. The competitions were held in Beijing Lucheng Sports Technology School, Beijing No. 47 Middle School, Tsinghua Yucai Experimental School, Beijing Shunyi International School, Beijing Dulwich International School, Beijing Control Football Club, Hebei Chaoda Sports Center and other venues.

　　Since its establishment in 2005, through the careful construction and continuous efforts of the event’s organizational unit, the "China Star" International Friendship Competition has developed into a favorite sports event for young people from all over the world in the past 12 years, and has become a friendly bond for exchanges, mutual learning and common improvement among young people from China, Oceania and South Africa. By "inviting in" domestic and foreign youth sports teams, the Beijing International Sports Exchange Center has opened up channels for more school sports teams in Beijing to communicate with young players at home and abroad, and has favorably promoted the development of youth football, basketball, hockey, tennis and other programs. It has played a positive role in improving the technical level of youth sports and cultivating more youth sports reserve talents.

Make good use of digital technology and build a "big ideological and political course"

Peng Qinghong

　　abstract The integration of digital technology and "big ideological and political courses" has given new vitality to the reform and innovation of ideological and political education in the new era. To make good use of digital technology and build a "big ideological and political course", first of all, we must fully understand the fit between digital technology and "big ideological and political courses". Secondly, we must identify the focus of the combination of digital technology and "big ideological and political courses" from the perspectives of subject connection, resource sharing, teacher-student interaction, scene reconstruction, and model innovation. Finally, we must deal with the primary and secondary relationships, red college relationships, external and internal relationships, public-private relationships, and new and old relationships that combine digital technology and "big ideological and political courses" to promote the development of high-quality connotations in the construction of ideological and political courses.

　　keyword Great Ideological and Political Course; Digital Technology; Digitization

　　Since the 18th National Congress of the Communist Party of China, especially since the Supreme Leader General Secretary personally chaired the school’s ideological and political theory teacher symposium, the status of ideological and political courses in the overall strategic situation of the Party Central Committee’s governance of the country has become increasingly prominent, and the construction of ideological and political courses has also made significant progress. The construction of "big ideological and political courses" is an important breakthrough point to promote the high-quality development of ideological and political courses during the "14th Five-Year Plan" period, and has also become a highlight of the reform and innovation of ideological and political courses in recent years. The General Secretary of the Supreme Leader has successively emphasized that "we must use new media and new technologies to make work come alive, and promote the high degree of integration of traditional advantages of ideological and political work with information technology." "The digitalization of education is an important breakthrough for our country to open up a new track for educational development and shape new advantages in educational development." Therefore, to promote the construction of "big ideological and political courses", we must also make good use of digital technology, so that digital technology and "big ideological and political courses" can be fully integrated and mutually promoted, and constantly cultivate new potential, open up new tracks, and shape new patterns for school ideological and political education in the new era.

　　Comprehensive understanding of the fit between digital technology and "big ideological and political courses"

　　To make good use of digital technology and build a "big ideological and political class", we must first fully understand the inherent fit between digital technology and "big ideological and political class". On the one hand, digital technology can promote the quality and efficiency of "big ideological and political class"; on the other hand, the needs and problems in the construction of "big ideological and political class" can also promote the continuous innovation and optimization of digital technology. The integration and mutual assistance between the two make the digital expansion of ideological and political class possible and produce good results.

　　1. Digital technology can promote the effective construction of "big ideological and political courses"

　　The development of digital technology has brought new opportunities and development space for the construction of "big ideological and political courses". In recent years, the construction of "big ideological and political courses" has achieved obvious results under the high attention of the party and the state, but it still faces some problems. The "big lessons of life" and big vision of the "big ideological and political courses" contained in the "big ideological and political courses" require "us" including all ideological and political teachers, all educators, and the whole party and society to make good use of them. At present, scholars have not fully agreed on the concept of "big ideological and political courses", but the industry has linked the construction of "big ideological and political courses" with big goals, big classrooms, big ideological and political courses, big patterns, big platforms, master resources, and big coordination. At the practical level, "big ideological and political courses" not only means that ideological and political courses should be expanded in depth, but also means that the breadth of ideological and political courses should be expanded – open the door to do ideological and political courses. In the construction of "big ideological and political courses", it is necessary to realize the upgrading and transformation of classroom teaching content, methods and management aspects, to mobilize the joint participation of various social resources, to open up theoretical classrooms, practical classrooms, online classrooms, etc., to realize the integrated construction of ideological and political courses in large, middle and primary schools, and so on. The realization of these tasks, especially the cracking of some difficult problems, requires the joint efforts of front-line ideological and political educators, the strong organizational guarantee of ideological and political course construction management institutions at all levels, and also requires strong digital technology support and services.

　　The construction of "big ideological and political courses" requires the intervention and support of digital technology. Looking at the world, the digital transformation of education has become a consensus, and the digital construction of "big ideological and political courses" is imperative. On the one hand, the application of 5G, big data, Internet of Things, artificial intelligence and other technologies has made the educational environment of ideological and political courses continue to change in the direction of networking, digitalization and intelligence, and the experience of teaching practice has also changed from a static plane at the visual level to a dynamic interactive one at the audio-visual level. Driven by the digital wave, promoting the modernization of education is the general trend, the need for development, and the direction of reform, which can better meet the precise and efficient reform requirements put forward by the development of the times for ideological and political courses. On the other hand, the post-00s generation of students grew up with digital technology, not only has a demand for memorized learning of theoretical knowledge, but also hopes to immerse themselves in the educational effect of ideological and political courses to enlighten the mind and cultivate emotions. The teaching mode of ideological and political courses, which has been spawned by digital technology, provides a platform and breakthrough point for the innovation of the teaching content and methods of "big ideological and political courses", and meets the expectations of educational objects.

　　2. The "big ideological and political class" can promote the development of digital technology

　　Make good use of digital technology and build a "big ideological and political course". Digital technology is applied to the specific educational field as a means to achieve the purpose of changing the educational model and improving the educational effect. In this process, the number of schools involved in the construction of the "big ideological and political course", the large number of students, and the wide range involved have also continuously promoted the innovative application and development of digital technology.

　　The construction of "big ideological and political courses" can accelerate the innovation and development of digital technology. On the one hand, the construction of "big ideological and political courses" has stimulated the innovation power of digital technology. In the digital age, the speed of technological update and iteration is dazzling. The deep integration of digital technology and ideological and political courses requires digital technology to continuously carry out self-innovation and iterative upgrading. It is necessary to summarize the development and utilization of historical resources, cultural resources and policy resources by existing VR (virtual reality) and AI (artificial intelligence) technologies in the construction of "big ideological and political courses", and create a teaching model with diverse styles and stable structures; it is also necessary to constantly explore the application of artificial intelligence, big data, virtual reality and other emerging technologies in the field of "big ideological and political courses" construction, and continue to tap the potential of technology to change education development. On the other hand, the construction of the "Great Ideological and Political Course" is conducive to the construction of the digital technology system. "Digitalization" is an overall system supported by a variety of technologies, which needs to be applied to a variety of technologies such as big data, cloud computing, Internet of Things, blockchain, artificial intelligence, etc. A single unit or team cannot support its overall operation. Therefore, riding the east wind of the construction of the "Great Ideological and Political Course", a composite system project involving multiple subjects and multiple forces has been built, and the support system of digital technology has also involved schools, society, enterprises, governments and other forces. " The multi-department, multi-field, and multi-level cooperation in the education work pattern provides support for the integrated development of digital technology, which is conducive to the joint construction of cross-field digital technology.

　　Identify the focus of combining digital technology with the construction of "big ideological and political courses"

　　The combination of digital technology and "big ideological and political courses" is not a simple "1 plus 1 equals 2", but a mutual integration and internal unity between them. In practice, we must identify the focus of the combination of digital technology and "big ideological and political courses", promote the high degree of integration of traditional advantages of ideological and political work with information technology, enhance the sense of the times and attractiveness, and create a new pattern of digital development of "big ideological and political courses".

　　1. Use digital technology implementation of the main body connection of the "big ideological and political course"

　　The "big" of the "big ideological and political course" requires fully mobilizing the rich resources and strength contained in the social big classroom, building a "big classroom", building a "big platform", and building a "master resource". This requires the strength of the whole society, collective efforts, and joint creation and construction. In the construction of the "big ideological and political course", the multiple subjects involved in education and teaching should form a good organizational relationship of collaborative participation and common construction, so as to truly realize the effective combination of the ideological and political "small classroom" and the social "big classroom".

　　Different from the traditional single teaching method, digital technology can enrich the ways and means for multiple subjects to participate in the construction of "big ideological and political courses" online and offline through system sharing, resource co-construction, information exchange, network connection, etc., break the time and space restrictions and information barriers, and promote cross-regional, cross-departmental, and cross-school information flow and linkage and collaboration. The use of digital technology implementation of "big ideological and political courses" is connected to the main body, which not only reduces work costs, but also greatly improves work efficiency. For example, in recent years, many schools have cooperated with the forces of the Marxist Institute, the Propaganda Department, the Ministry of Students and Workers, the Youth League Committee and other functional areas of business, contacted brother colleges and universities, the "big ideological and political class" practice teaching base, various venues and other institutions to cooperate, and established the virtual teaching and research room of ideological and political classes, digital teaching platform, etc., to help the teachers of ideological and political classes in various schools to communicate and share resources in real time, and give full play to the different resource advantages of society, government, family, enterprise, community, etc., so that ideological and political classes can effectively enhance the teaching effect of theoretical teaching and practical education, knowledge infusion and situational experience in the connection between inside and outside the school, online and offline.

　　2. Build a digital platform to promote the sharing of resources in "big ideological and political courses"

　　Open sharing of digital educational resources is a key move to narrow the digital divide and education gap. With its scalable, distributed, and advanced technologies such as multimedia large file storage, management, and resource retrieval and call, digital technology automatically stores and intelligently sorts large amounts of data, eventually forming a large-capacity, accurate, and callable virtual data resource library. Building a digital platform to promote the resource sharing of "big ideological and political courses" can collect and integrate rich social resources and life materials, and realize the co-construction and sharing of resources in classroom teaching to improve the allocation and use efficiency of "big ideological and political courses" teaching resources.

　　The establishment of a digital teaching platform is conducive to the sharing of resources for "big ideological and political courses". First, share teaching resources. Relying on the digital teaching platform, integrate policy information, research results, case materials, practice test questions and other resources of various schools at all levels, realize the collection and construction of digital resources, and form a teaching resource library that integrates high-quality teaching materials such as courseware, handout drawings, course analysis, and auxiliary documents for ideological and political courses. Secondly, expand the dissemination of resources. Encourage teachers and students to create digital teaching resources such as micro-movies, animations, music, and short videos around the teaching content of ideological and political courses. Collaborative lesson preparation and experience sharing are carried out through online MOOCs, live courses, special seminars, and heterogeneous courses. Continuously promote the dissemination and update of teaching resources and information exchange. Finally, optimize the supply of resources. Facing diverse needs, the data resources of the digital teaching platform can be quickly retrieved, freely combined and flexibly called modules and functions for teachers of ideological and political courses according to user requests, so as to realize personalized supply and service of resources, and effectively improve the efficiency and business level of teachers in lesson preparation. For example, the construction of the National Smart Education Public Service Platform, the National Ideological and Political Theory Teacher Network Collective Lesson Preparation Platform, and the Digital Horse Academy have all built a better online platform that spans time and space for ideological and political course teaching, aggregating higher-quality, more systematic, and more types of digital educational resources, and promoting the sharing and co-construction of high-quality resources.

　　3. Use digital tools to promote teacher-student interaction in "big ideological and political classes"

　　In the construction of "big ideological and political courses", while innovating the big social classrooms, the role of the main channel of ideological and political "small classrooms" must be guaranteed. At present, the lack of interaction is an important reason that affects the effectiveness of ideological and political courses, and solving this problem is also the focus of ideological and political course reform and innovation. As a means and method, digital technology can provide new interactive methods and emotional experiences for ideological and political course teaching, effectively enhancing the vividness and effectiveness of teaching.

　　With the help of digital tools, promote the interaction between teachers and students in the "big ideological and political class". First, with the help of digital tools to enhance the pertinence of teaching. Ideological and political class teachers use digital technology to effectively grasp students’ learning habits, thinking characteristics, psychological dynamics, etc., analyze the information fed back from the teaching process and result data, and grasp the learning situation in a timely manner. Scientifically arrange lesson preparation, adjust teaching progress and class management will also effectively help students review teaching knowledge online, record experiences in class, exchange views and ideas, and complete practice assignments. Second, with the help of digital tools to create a good atmosphere in the classroom. In teaching practice, more and more ideological and political class teachers pay attention to promoting student interaction through the creation of red micro-movies, ideological and political talk shows, virtual reality experiences, drama role-playing and other diverse forms. Through the presentation of digital means, from static pictures to dynamic pictures, from silent words to sound voice, stimulate students’ interest, so that they can actively explore classic theoretical ideas, red history and culture, and contemporary development reality. The third is to manage classroom order with the help of digital tools. Ideological and political class teachers use digital means to name, ask questions, answer questions, and evaluate in a timely manner in classroom teaching. Homework arrangement, homework correction, and interactive Q & A before and after class are all good ways to further consolidate and expand the effect of teacher-student interaction.

　　4. Use digital virtual innovation to recreate the scene of "big ideological and political class"

　　The teaching of ideological and political classes requires relying on and creating situations to better achieve the effect of enlightening the mind and moisturizing the mind. "Great Ideological and Political Classes" expands the space of ideological and political classrooms from schools to the space of various fields of society. Through technical means such as smart classrooms, 5G, virtual simulation, and holographic teaching in digital technology, social development scenes, historical and cultural scenes, and family life scenes can be introduced into ideological and political classrooms. Teachers can call all kinds of video information and network data at any time, and use animation, video, VR glasses, and other products to create real-time shared and immersive classroom scenes. On the one hand, digital technology is used for virtual presentation of real scenes. Digital technology breaks the constraints of spatial boundaries on the teaching scene of ideological and political courses. Using digital twin and other technologies, in the form of live broadcast, scene simulation, VR panoramic images, etc., the materials and scenes of revolutionary old sites, historical memorial pavilions, and museums can be virtually presented, so that students can be immersed in the classroom and realize "cloud visit", "cloud classroom" and "cloud interaction". Ideological and political course teachers can also interact synchronously with heroic models, advanced role models, venue commentators, etc., and extend the classroom to educational bases such as fields, factory workshops, scientific research institutes, and old revolutionary base areas, further expand the new field of education and teaching, save the cost of ideological and political classroom teaching transition, and improve the educational effectiveness of "big ideological and political courses". On the other hand, digital technology is used to recreate virtual scenes. Some historical events, revolutionary ruins, historical figures, etc. cannot be presented through VR panoramic shooting, but digital restoration, 3D modeling, virtual people, etc. of digital technology can also be used to restore and reproduce these virtual teaching scenes, making the "big ideological and political class" more vivid.

　　5. Deepen digital transformation and realize the model innovation of "big ideological and political courses"

　　As a leading force in the world’s scientific and technological revolution and industrial transformation, digital technology has brought about changes in "big ideological and political courses", not minor repairs, but profound changes in the education and teaching methods of ideological and political courses. It is a systematic model innovation. From resource supply, information sharing to interactive models, teaching methods, to evaluation systems, feedback mechanisms, etc., the combination of digital technology and "big ideological and political courses" will bring about a deeper transformation and development of ideological and political education in the new era.

　　In terms of resource construction, the "Great Ideological and Political Course" digitizes the ideological and political elements and social resources, matches the teaching content and methods according to the actual needs of students, and takes into account all aspects of resources to form a top-down, collaborative and cooperative platform, which subverts the previous traditional teaching resources supply and dissemination methods. In the interactive mode, teachers of ideological and political courses make full use of MOOCs, live broadcasts, short videos, etc., to make the theoretical ideas in the course "live", character events "move", and historical and cultural "light up", and continuously enhance the affinity and appeal of ideological and political courses, which helps to break people’s stereotypes of ideological and political classroom teaching in the past. In the evaluation feedback, the use of digital technology to empower the whole section, the whole process, with the help of teachers and students digital portraits and visualization technology, monitoring the process and results of education and teaching, prompting the evaluation method from the score-oriented small data evaluation to the whole-process literacy assessment of the big data evaluation, from the test-type result evaluation to the real-time performance-type process evaluation, to achieve the ideological and political course teaching evaluation system and feedback mechanism optimization innovation.

　　Handle the relationship between digital technology and the construction of "big ideological and political courses"

　　Technology is a "double-edged sword", and whether it can play a positive role depends on how it is used. In the construction of "big ideological and political courses", the appropriate use of digital technology to empower the teaching of ideological and political courses can effectively enhance the sense of the times and attractiveness of ideological and political courses; on the contrary, it will deviate from the original intention and goal of ideological and political course reform and innovation. To grasp the development direction of "big ideological and political courses", we must properly handle the multiple relationships between digital technology and the construction of "big ideological and political courses".

　　1. Primary and secondary relationship: The digital construction of "big ideological and political courses" should adhere to the leading position of the classroom

　　In the digital construction of the "Great Ideological and Political Course", the status and attributes of the ideological and political classroom have not changed. In other words, in the relationship between primary and secondary, classroom teaching is still in a dominant position, and digital technology is an auxiliary means. Digital technology is a tool to promote the digital transformation of ideological and political courses and improve the quality of ideological and political education. The value of technology in the reform of ideological and political courses lies in the transformation, expansion, and enrichment of educational content and methods, and is a means to serve the improvement of classroom teaching quality. No matter what the form of technological innovation is, all technological means must fall on the improvement of teaching quality, and digital technology cannot be blindly superimposed on the classroom in order to follow the trend and compare. Adhering to the content of classroom teaching as king, and constantly improving the quality of ideological and political courses to build morality and build people, is the purpose of the construction of the "Great Ideological and Political Therefore, the participation of digital technology in the construction of "big ideological and political courses" should also be subject to the fundamental task of Lide and cultivating people, and cannot become a "dazzling skill" or "whole job" at the pure technical level. No matter where the space-time field of ideological and political courses is broadened, we must always adhere to the central position of the main channel of the classroom in the construction of digital ideological and political courses, respect the main position of teachers and students in classroom teaching, and consolidate the main channel of classroom teaching to ensure the coordination of the overall classroom content.

　　2. Red College Relationship: Digital "Great Ideological and Political Course" Must Adhere to the Value Leadership of Mainstream Ideology

　　The construction of "big ideological and political courses" uses digital technology to condense more educational resources, but diverse teaching resources do not mean diversified value orientation. As a direction of ideological and political course reform and innovation, "big ideological and political courses" have the attributes of ideological and political courses to be firmly maintained, we must grasp the red college relationship in the construction of "big ideological and political courses". The "red" here refers to the clear political and ideological attributes of ideological and political courses. As a key course to implement the fundamental task of building people with morality, it is necessary to strengthen the orientation of socialist ideology to the construction of "big ideological and political courses". The "special" here refers to the professional level of digital technology itself, that is, sufficient professional standards can empower the ideological and political class to increase efficiency, otherwise it will be counterproductive. The digital transformation of the "big ideological and political class" should adhere to the principle of political orientation, and appropriately infiltrate the mainstream ideology into the design and application, evaluation and reflection of digital technology, strengthen the mainstream ideology through technology, and at the same time use technology to block the interference of wrong ideas and vulgar information on the classroom, and guide students to form ideological values that meet the requirements of the mainstream socialist ideology.

　　3. Relationship between the outside and the inside: Digital technology should deeply empower the education and teaching innovation of "big ideological and political courses"

　　The integration of digital technology and "big ideological and political courses", technology is only an appearance, its essence is still a classroom revolution, emphasizing the realization of the teaching effect of ideological and political courses and the effectiveness of classroom teaching. The use of digital technology in "big ideological and political courses" is not for formal teaching performance, but to let technology truly empower the revolution of the teaching mode of ideological and political courses. The most fundamental thing is to reshape the classroom, so that "big ideological and political courses" can take into account the depth of theory, the thickness of history, and the validity of policies. The application of digital technology deeply empowers the education and teaching innovation of ideological and political courses. It is necessary to make full use of learning analysis systems, adaptive systems, AI teaching assistants and other auxiliary teaching technologies to promote the transformation of teaching and learning models in classroom teaching, and promote the transformation of teaching models from the traditional "teacher-student" binary structure to the "teacher-machine-student" multi-structure; also through the collection and sorting of learning and public opinion, accurately analyze the knowledge points that students are interested in and are still confused, scientifically and rationally create teaching scenes, allocate educational resources, and change teaching methods. Realize the "big ideological and political class" model in which teachers "teach" in a targeted manner and students "learn" proactively.

　　4. Public-private relations: The digital transformation of the "big ideological and political class" should balance private space and public sphere

　　With the rapid development of digital technology, a large amount of data is stored and widely disseminated in the cloud in the form of pictures, videos, animations and other information, and a series of digital ethical issues have arisen. For example, the digital field of ideological and political courses has not only the collection of a lot of private information, but also a transparent public field that needs to be shared. With the embedding of digital technology into classroom teaching scenes, it is more convenient to collect and quantify the identity information and behavioral characteristics of educational subjects. The acquisition and collection of private information and personal data of educational subjects by third-party institutions is easy to infringe the privacy of teachers and students’ private information, personal opinions and other privacy risks, resulting in the privacy and security risks of teachers and students in the digital transformation of "big ideological and political courses". At the same time, those public spaces that need to be shared in the digital world also have issues of fairness in the use of digital technology and information openness. Therefore, in the digital construction of "big ideological and political classes", on the one hand, it is necessary to standardize the management system of technology use in classroom teaching, and integrate ethics into the practice framework of classroom teaching with the operating principles of transparency, credibility, controllability, and security. On the other hand, it is also necessary for ideological and political class teachers to strengthen digital social responsibility in operation, improve their digital literacy, clarify the awareness of rights and responsibilities in the information age, prevent bad and even illegal behaviors such as spying on privacy and leaking information, do a good job in privacy management up and down the classroom, and consciously maintain the ethical order of digital space.

　　5. New-old relationship: promote the digital construction of "big ideological and political courses" according to the time, people and circumstances

　　In the face of the ever-changing digital wave, the digital reform of "big ideological and political classes" needs to consider and deal with the tolerance limits of teachers of different age groups for new technologies and the appropriate transformation of old and new classrooms in technology. For teachers, to master digital technology, ideological and political class teachers need to mine the educational elements contained in it and integrate it into classroom teaching. However, the speed of digital technology update, the amount of resources provided, and the variety of operation methods can easily cause teachers to be overloaded with technology. Especially for older ideological and political class teachers, some of them are difficult to integrate into the digital world in a short time, so the use of digital technology becomes a burden and shackle for their teaching, and the classroom effect will be counterproductive. For colleges and universities, some schools do not seek teachers’ opinions, do not understand students’ needs, and promote MOOCs, online classes, and virtual simulation ideological and political classes regardless of the actual situation when the preparation of teachers, funds, and technologies is not yet mature. Finally, there may be problems such as teaching content that does not meet students’ needs, or the image quality of the digital link is rough, the operation is inconvenient, and the system responds sluggishly, or the classroom teaching shows the "self-talk" of teachers and technology, which affects the original effect of classroom teaching, reduces the experience of teachers and students, and then arouses the emotional resistance of teachers and students to the digital transformation of "big ideological and political classes". Therefore, to promote the digital construction of "big ideological and political courses", we must combine the teachers’ affordability and actual level, and according to the school’s own development orientation and actual situation, deepen and gradually innovate at every level.

　　[This article is a phased achievement of the "Development and Effective Dissemination of Red Cultural Resources Based on Digitalization" (ZDA145-3) and the National University Ideological and Political Course Famous Teacher Studio (University of Science and Technology Beijing) (21SZJS11010008), a major project of the "14th Five-Year" scientific research plan of the State Language Commission]

　　[Author Peng Qinghong: Vice President of University of Science and Technology Beijing]

　　(Originally published in the 9th issue of China Higher Education Magazine in 2024)