On July 25, 2022, the Changan Deep Blue SL03 was officially launched through online live broadcast, becoming the first model in China to be launched with an all-electric lineup.

As the first strategic model of Changan Deep Blue’s new brand, Changan Deep Blue SL03 is equipped with a number of world premieres and the industry’s first mass production technologies, achieving three super breakthroughs in the fields of intelligence, battery life and three electricity. At this listing conference, a total of three energy forms and four configuration versions of pure electric version, extended range version and hydrogen electric version were launched. The official guide price of the new car starts from 16.89, of which the hydrogen electric version 699,900 yuan.

According to reports, the Changan Deep Blue SL03 was born on the EPA1 all-electric digital platform. At the level of intelligent driving, the Changan Deep Blue SL03 is equipped with more than ten intelligent driving assistance systems, including six ultrasonic radars, three millimeter-wave radars, and six high-performance cameras. It not only has clearer imaging and higher positioning accuracy, but also further enhances the safety of the vehicle.

In terms of configuration, the three power models of Changan Deep Blue SL03 are equipped with integrated adaptive IACC, and the whole system is equipped with intelligent driving auxiliary features such as lane changing assistance, intelligent panoramic imaging, and AEB automatic emergency braking. At the same time, Changan Deep Blue SL03 will also launch the APA7.0 remote valet parking system. After subscribing to this service, under the premise of meeting relevant national regulations, memory parking, remote moving, remote control parking and other functions can be realized in the main use scenarios of users.

Changan Deep Blue SL03 also creates a full-scene smart cockpit, which is the first mass-produced model in the world equipped with 8-core high-computing power super car chip 1.2.1 baseline and Android 11 operating system. The computing speed can reach 3.60 million times/second, the car RAM memory has reached 12G, the ROM memory has reached 128G, and the comprehensive performance is comparable to many high-end mobile phones.

Based on the strong underlying capabilities, the smart cockpit of Changan Deep Blue SL03 has functions and scene expansion capabilities, supporting Bluetooth/NFC non-inductive cabin, 3D holographic face login and other functions. Changan Deep Blue SL03 is also equipped with AR-HUD, and the imaging interface is 8.5 meters in front of the imaging distance equivalent to a 61-inch screen. In addition, the 14.6-inch sunflower screen is also an industry first, which can automatically deflect left and right 15 degrees with the driver.

In terms of battery life, under CLTC conditions, the pure electric version of Changan Deep Blue SL03 provides two versions: 515km and 705km. The extended range version has a comprehensive battery life of over 1200km and a pure electric battery life of over 200km. The hydrogen electric version of the model can reach 730km with full hydrogen and can also achieve 3 minutes of ultra-fast energy replenishment.

In terms of Sandian technology, Changan Deep Blue has also achieved breakthroughs. The Changan Deep Blue SL03 is equipped with Changan’s new generation of superset electric drive, achieving more than 95% of the system’s highest efficiency, leading the industry average. At the same time, the micronucleus high-frequency pulse heating technology pioneered by Changan Deep Blue SL03 realizes extremely fast heating at ultra-low temperatures, which greatly relieves the use restrictions of electric vehicles in extremely cold weather.

In addition, Changan Deep Blue is also equipped with the first domestic intelligent vehicle domain controller "Changan Smart Core", which integrates more than 1,500 core devices. It can realize the rapid upgrade of vehicle control software OTA in 3 minutes, and can also provide users with more accurate remote diagnosis and other services.

Zhu Huarong, chairperson and party secretary of Changan Automobile, said that Changan Deep Blue will launch six to seven new cars in the future, achieving full coverage from compact to large markets. At the same time, Changan Deep Blue will provide personal butler services. Fully adopt the new retail model of "online and offline integration, direct connection, direct collection of vehicles, and consistent prices".

According to reports, thanks to the rapid advancement of the "Shangri-La Plan", Changan Automobile has achieved rapid development in the field of new energy. Among the 10,000 patents of Changan Automobile, Changan Deep Blue has applied for a total of more than 1,300 patents, covering battery, electric drive, electronic control, intelligence, appearance and other fields, of which more than 1,000 are in the three-power field alone.

The continuous introduction of new technologies and new products has led to rapid growth in sales. In the first half of this year, Changan Automobile sold 84,958 independent new energy models, an increase of 127.26% year-on-year, far exceeding the national average growth rate.

Buying a car is a big deal for a family. Many consumers always think that they will drop more in the future, and then choose a satisfactory model, color, configuration, etc. In fact, there are so many suitable waiting for us. We did not reserve enough time to book a car in advance. By the end of the year, everyone is competing with you to grab it. The result is that the vehicle is not available, and the price is not negotiable! Today, take the Buick Envision as an example to see the national true transaction price, preferential discounts, sales volume, value preservation rate and other information of the new car, to help you understand the market situation of a car more comprehensively.

This site survey collected the real transaction price of the Buick Envision in the past year. The lowest transaction price of the Envision in the country in the past month is 143,200, the highest cash discount for the new car is 46,700 yuan, and the maximum discount for the new car is 7.54% off! The price is for reference only, and the actual transaction price is subject to the local dealer.

Choosing a car to buy a car? The difficulty of choosing a good car is almost catching up with the college entrance examination! But in fact, choosing a car is not difficult, it really depends on the sales volume. Everyone likes it, and it will not be much worse. Buick Envision has sold 31 cars in the past month, and you can see the recognition of new cars in the market from the sales chart below.

With the improvement of consumption level, the frequency of consumers changing cars is generally increasing in recent years, especially the share of the used car market is also increasing year by year. Now the vast majority of capable consumers will not drive a car to scrap. So the value retention rate is not only related to your sales rate, but also reflects the quality of the car, market ownership, user reputation, etc., and is also closely related to maintenance costs. The figure below shows the value retention rate of the Buick Envision. Is it within your acceptable range?

When we buy a car, we will pay attention to all aspects of this model in advance, especially the posts and word-of-mouth posted by car owners on major forums and vertical websites. In addition to the water army component, there are still some car owners’ real car experience worth learning from. Let’s take a look at the word-of-mouth score of the Buick Envision. The Buick Envision’s comprehensive score is 4.59 points, which is acceptable, so the Buick Envision can be considered.

If the price of Envision is right recently, then friends should hurry up and make a move! Linkage promotions in many places across the country, and there are as low as 30% off models.

Children only do multiple-choice questions, and greedy adults of course want everything. Every time my friends around me ask me about choosing a car, they are torn apart. The longest time, it took two years to finally decide.

Brand, aura, power, control, comfort, space, preservation of value, durability… Every point must be thoroughly researched. From buying a car, using a car, to maintaining a car, my entire set of knowledge reserves has almost been emptied.

At the million level, the situation becomes more complicated. After all, the price is high, and some buyers have higher expectations for the car; on the other hand, when the budget is sufficient, each car has a very different personality. Ordinary models sell cost-effectively, and models sell differently. Everyone keeps this principle in mind and brings their own characteristics to the fullest. Come and experience the troubles of the rich together.

Control, control, control, the most important things are at the beginning. The fit, response speed, shift logic, steering feedback, support, filter and sound insulation are all absolute benchmarks at this level. There are also the latest laser headlights, and the opponents have not kept up.

What’s more commendable is that the comfort of the recent replacement has been greatly improved, and the open seat is no longer suitable for the current products. The 5 series is more comfortable than the E-class whether it is opened or sitting. And the new generation X5 is almost the same on the basis of controlling and rolling the GLE, becoming the benchmark for comprehensive care at this level. To say that the only drawback may be that the passing performance is poor, but this level, who will take 1 million effort to make it?

If it is just a business that needs to support the scene and has a lot of household use, and has not driven the above models before or for a long time, 2.0T is enough, with more than 700,000 landing, which has both space, face and cost performance. If the last one is already a large or performance car, it is better to go directly. After all, 2.0T and may not feel much in the early stage, and the rear-end acceleration can give you the courage and confidence to move forward.

After the replacement, the appearance of the GLE is really hard to say. Fortunately, the interior is still as good as ever, and the whole series comes with standard air. If you still like the appearance of the new GLE and want enough comfort, look for the Daben LOGO, the GLE is still a good product.

Now Q7 can be sold mainly by cost performance, 2.0T model bare car price has dropped to 50 +, landing 65W or so. Look at the hot GLC-L next door, buy a 2.0T ALine also 600,000, cross-level Q7 is not fragrant? Just mid-term change, with new front and tail lights Q7 competitiveness rebounded slightly.

If you want to try it early, it is better to take a look at the new Q8. Compared with the minor adjustments of the X5 and X6, the difference between the Q7 and Q8 is much greater. The Q8RS has just set a new record in New York, and its performance has been fully endorsed.

All 2.0T, no matter what, there is still a gap compared to the opponent. Speaking of safety, the XC90 may be a little better than the opponent, but in this era, in fact, there is no gap between everyone. At most, it is the difference between you 100 points and me 98 points.

However, the interior of the XC90 is still a clean stream at this level, and the environmentally friendly materials of the interior are what I think set it apart from other brands.

700,000 buy it is right, no matter how high it is not worth it. It is true that the level is not enough, as long as the car moves, the dynamic performance of RX450L is too far from others. Unless you are in Guangdong and have a very firm belief in Leibiao or like their ingenious workmanship, car maintenance and worry-free service.

This is a model that is relatively unfamiliar to everyone and is likely to be ignored and underestimated. In fact, American cars have always been very powerful in terms of handling and driving texture, especially at home. Standard + 10AT + 4WD, go and try it. This ultra-luxurious large leather package and solid may make your eyes shine.

After going through the good days of price increases in the past few years, now you can finally get a car at a affordable price and start. Some people think that this brand feels exclusive to nouveau riche in China, but not necessarily. The design skills of British cars are there, and there is still a stable majesty. Whether there is an illusion of nouveau riche or it depends on people.

As the most off-road car in the pile, it will give people enough confidence to go where they want, as well as exquisite interiors and leather. To say the shortcomings, British cars are common, and there are more minor problems.

It is half a level higher than these two brands, but when people choose a car, they will not choose according to the classification of brands and grades. Many people only need to have an approximate budget range, with fluctuations of 50% or even 100%.

Cayenne random choice, low-end models landing 1.10 million, Macan random choice of high-end landing 80w, these are X5 this level of potential opponents. Cayenne in fact do not have too much doubt in performance, but if you want to in this power, in fact, still have to be strong.? Well, maverick.

To find the brand advantage in Cayenne, the premise is to spend more money on Turbo or even TurboS, which is a matter of another level.

One level smaller, it is no problem to choose it only based on the brand and appearance. Don’t be torn that it is the deluxe version Q5, that is, it is still very different to open. But compared with the X5, the driving texture, space and level are really impossible to cross.

Don’t touch the home without the other two replacements. More importantly, after two years of excessive consumption by Internet celebrities and micro-businesses, the brand has become a bit stale. Besides, the appearance of this car has no characteristics. The design of the interior 4 years ago is too old-fashioned. In addition to sound and power, most people really can’t find a reason to choose it.

Putting it in a pile of fuel vehicles, this was the most special choice for this level, with the fastest acceleration, the smartest autonomous driving, the most dreamy shape of the eagle wing door, and the simplest interior design, the roughest workmanship, and the cheapest materials. Young, early adopters, experiencing the convenience brought by new technology, and not torn by the exquisite and luxurious interior, it was the right choice.

It’s worth millions, but it’s still not perfect

There is never a perfect person in this world, and there is never a perfect car, even if it is a million, or even a million… But within a limited range, there is the one that suits you best. Don’t be torn by its shortcomings, a person will let the person you like is never because he has no shortcomings, but because his advantages are so dazzling in your world, covering all the darkness.

No. Provided by the author

　　　 Buying a car is a big deal for most people, so in the process of buying a car, how to avoid detours and buy a satisfactory car? My experience is to listen more, see more, and compare more. Not only do you need to know the car you want to buy, but you also need to know what its competitors are. Shop around to know. Let’s take a look at the name of the car series and its main competitors.

　　　 Hongqi H5 and Hongqi H7 60th Anniversary Edition models launched a total of three models, the price range is 18.58-29 6,800 yuan. It is understood that the launch of the car is an official celebration of the 60th anniversary of the birth of the Hongqi brand. It will have a certain upgrade in configuration compared to ordinary models, and add commemorative logos and badges inside and outside the car.

　　　 Click to view the AskBob report for the Red Flag H5

Competitive 1: Hongqi HS5 Competitive Index: 5.21% Guide Price: 24.98 – 183,800 yuan

　　　 (|) is a new mid-sized SUV under FAW Hongqi. The car is the production version of the Hongqi U-Concept concept car launched at the 2017 Shanghai Auto Show, and it is also the first strategic SUV model after Hongqi released the new plan.

　　　 Click to view the AskBob report for Red Flag HS5

Competitive 2: Maiteng, Competitive Index: 5.03% Guidance Price: 24.98 – 183,800 yuan

　　　 Maiteng is a mid-sized car specially developed and designed by Volkswagen for the Chinese market, and its goal is to directly target the high-end market of mid-sized cars in China. Maiteng has been the main force of domestic sales with a strong business atmosphere, and other competitors also regard it as a benchmark to challenge it.

　　　 Click to view Maiteng’s AskBob report

Competitive 3: Regal, Competitive Index: 5.52% Guide Price: 24.98 – 183,800 yuan

　　　 The Regal was a cost-effective mid-sized car. The new Regal had been around for some time. Its beautiful appearance, rich configuration, and relatively generous price all made this car quite popular.

　　　 Click to view Regal’s AskBob report

Competitive 4: Accord, Competitive Index: 4.47% Guide Price: 24.98 – 183,800 yuan

　　　 The 10th generation Accord is a stylish mid-sized car, and its sportiness is even better than that of the Spray. No matter the appearance or driving experience, the crowd facing the new Accord is tilted towards under 30 years old. "Its hybrid version is further upgraded on the previous basis, and the power response is excellent.

　　　 Click to view Accord’s AskBob report

Competitive 5: Camry, Competitive Index: 3.37% Guide Price: 24.98 – 183,800 yuan

　　　 The Camry is a family sedan that is comfortable to drive and worry-free to use. The new Camry has made significant changes in its appearance, with excellent fuel consumption and daily ride comfort.

　　　 Click to view Camry’s AskBob report

　　　 Note: The above data is from Autohome AskBob on January 26, 2021

On September 10, SAIC Volkswagen Passat Pro joined hands with Passat 2025 outstanding models to form the Passat 380TSI family officially listed, with a limited-time price of 159,900 yuan – 223,900 yuan, instantly igniting the enthusiasm of the mid-to-high-end car market.

At the press conference, SAIC Volkswagen also announced that the lifetime quality assurance of the powertrain will be extended to all fuel models from now on. The first non-operating car owner who buys the Passat 380TSI family can enjoy the lifetime protection of the vehicle powertrain from the authorized SAIC Volkswagen dealer (including engine, transmission, front and rear wheel drive). For details, please contact the authorized SAIC Volkswagen dealer. This is not only the confidence of SAIC Volkswagen in product quality, but also shows its sincerity towards the majority of users.

Passat Pro adopts a family-style double front face design, and the original Pioneer version front face is calm and atmospheric; the star version front face is young and fashionable, and it looks more technological with the luminous front grille and VW Logo. At the same time, it can also be equipped with a Darth Vader sports kit to meet the individual needs of users.

IQ. Light matrix LED headlights are newly upgraded Beauty Eye daytime running light strips, with a total of 144 high-brightness LED lamp beads on both sides; the rear of the car is equipped with Lingguang dot matrix LED through the taillights, which enhances the vehicle’s recognition and sense of technology.

The Passat Pro has a body size of 5006mm × 1850mm × 1489mm, a wheelbase of 2871mm, and a length of more than five meters brings leapfrog space comparable to that of a C-class executive car. Not only the front seats, but also the second-row seats have added an ESC function, providing an angle adjustment of 22 ° -32 °, which can be relaxed on the go; the seats of the whole car are equipped with ventilation, heating and a leading massage system of the same level, bringing SPA-level enjoyment to the driver and occupant.

The rich luxury configuration is also the highlight of the Passat Pro: a 16-speaker Harmanka luxury sound system, equipped with a unique rear headrest sound of the same class; coupled with 30-color radiant ambient lights, and the first-time smart car fragrance system, it brings multi-sensory immersion to drivers and passengers.

The Passat Pro is equipped with the IQ. Pilot intelligent driving assistance system in deep cooperation with DJI vehicles, which is in line with the driving habits of Chinese users and can achieve L2 ++ level driving auxiliary features in the 0-130km/h full speed domain. Among them, the Pro version of the advanced adaptive cruise system supports up to 360 seconds of automatic car following; the Pro version of the lane keeping system realizes accurate identification and tracking of lane lines through binocular cameras. When the speed of the vehicle is higher than 30km/h, the intelligent dial can open the intelligent man-machine co-driving strategy and support the use of all scenarios; there are also intelligent plug response and intelligent obstacle avoidance functions, which can accurately identify road conditions by calling radar and camera to effectively ensure driving safety.

The intelligent cockpit of Passat Pro has also been advanced again: 15-inch intelligent 2K floating large screen + 11.6-inch co-pilot entertainment screen + 10.3-inch all-digital LCD instrument, w-HUD head-up display system and AR real-life navigation to create a multi-screen interactive visual space; smart car system with iFLYTEK voice solution to achieve convenient operation. SAIC Volkswagen also has in-depth cooperation with Baidu ERNIE Bot large model to provide in-vehicle omniscient large language model services, bringing considerate smart car customer service and encyclopedia teachers.

The Passat Pro is equipped with an EA888 turbocharged engine and a DSG seven-speed wet dual-clutch gearbox, a "golden power combination". The entire system comes standard with a 2.0T high-power engine, capable of providing a maximum power of up to 162kW, a peak torque of 350Nm, and a 100-kilometer acceleration of only 7.6 seconds. Coupled with a combined fuel consumption of as low as 6.87L/100km, it can be called the perfect combination of surging power and green environmental protection.

As a new member of the Passat family, Passat Pro is fully advanced in design, luxury, intelligence and quality.It has become an important link in SAIC Volkswagen’s "intelligent fuel car" strategy, marking the completion of SAIC Volkswagen’s preliminary layout of "intelligent fuel car" in the car market. The Passat 380TSI family, which has a limited-time price and a lifetime quality assurance commitment to the powertrain, will lead users into a new realm of the top brand of mid-to-high-end cars, making the "comfortable, smart and understand you" car life within reach. (Information)

Original | Liu Xiaopeng, Editor | Jaden

Every five years, the design style of mainstream cars will basically cross a generation. In the past ten years, the changes in the mainstream design of automobiles can be basically summarized as the size of the middle net is getting larger and larger, the rims are getting flatter, and the headlights with single eyelids are generally hooked with LED daytime running lights. Double eyelids and so on.

Off-road-related models have flocked to the "square box" style in the past year or two.

The second-generation Haval H9, not surprisingly, also entered the square box camp.

Looking back ten years, the original Haval H9 has a high market significance. Since its inception, the original Haval H9 has represented four-wheel drive + three locks, as well as luxury + comfort + technology. It can be said to be a hard and rigid traditional off-road heroic brand product.

After the new appearance, the core of the second-generation Haval H9 has not changed, and its positioning will be more accurate: "a family off-road vehicle."

Let me know the price first?

On September 25, the second-generation Haval H9 was officially launched, and the official guide price was 19.99-22 9,900 yuan. The guide price of the second-generation Haval H9 was reduced by 5,000 yuan compared with the pre-sale price. Compared with the top model of the previous generation, the guide price was reduced by about 50,000 yuan.

This launch event was very special. It was held on the floating platform on the 3rd floor of Baoding-Love Plaza, so there were many passers-by watching. This was also the first time. We had just bought a cup of milk tea from next door and entered the open venue to watch the whole launch event.

In our comfort, we also entered the scene faster and began to fully understand the second-generation Haval H9.

The family’s off-road vehicle.

As an established hardcore off-road vehicle, the second-generation Haval H9 still continues its glorious tradition, with many hardcore configurations such as non-load-bearing body, four-wheel drive + three locks, front double fork arms + rear multi-link integrated bridge.

The length, width and height of the second-generation Haval H9 are 5070/1976/1930mm respectively, and the wheelbase is 2850mm. The price of the second-generation Haval H9 is basically the same as that of the 2.0T version of the tank 300, but the length of the second-generation Haval H9 is 310mm longer, and the optional 7-seat version is available in "2 + 3" and "2 + 3 + 2" seat layouts. The functionality of the new car is also more between "home and off-road".

The combination of the round headlights of the second-generation Haval H9 and the sturdy horizontal middle net is very domineering, especially the middle net shape provides "absolute recognition", so you won’t recognize this car as any other square box when you see it.

If the off-road orientation of a car is set to 0-100, and the comfort orientation is also set to 0-100, then in fact, a car can make a stepless cut between the two, with unlimited options. In fact, the off-road orientation and the comfort orientation are not contradictory, and the two are not a trade-off. The second-generation Haval H9 chose to be a "family off-road vehicle", but also relied on accurate insight.

Ten years ago, China’s annual per capita tourism consumption was only 1,242 yuan, but by 2023 this figure has risen to nearly 5,000 yuan. At present, during the Spring Festival, National Day, summer vacation and other holidays, the popularity of self-driving travel is constantly rising, and the proportion of parent-child travel has exceeded 30%. The post-80s and post-90s have become the main force of self-driving travel, accounting for 70%, and 30% of them choose to travel in the summer.

To sum up, it is clear at a glance what "a family’s off-road vehicle" should do, that is, take into account several elements such as home, parent-child, city, and off-road. First of all, the family’s off-road vehicles will be more prominent in keywords such as family and parent-child. In the most important car scenarios, the second-generation Haval H9 first made great efforts in terms of space, seat configuration, cabin layout, and storage space.

The second-generation Haval H9 adopts a front double wisharm independent suspension + rear multi-link integral bridge non-independent suspension, with three-stage vibration isolation for tires, body suspension, and suspension, reaching the same level as the Prado and Tank 500. In terms of storage space, the vehicle is equipped with 45 storage spaces, and the capacity of the luggage compartment can be expanded to 1814L after the five-seat version of the second-row seats are laid flat.

In addition, the second-generation Haval H9 features three double-layer laminated soundproof glass in the front windshield and front door, and the body is designed with 34 laminated panels, which can achieve the level of tranquility of urban luxury models.

The seat of the second-generation Haval H9 adopts an ergonomic design that fits the physical characteristics of the people, the front seat provides heating/ventilation/massage function, and the high-end version of the second row is also equipped with heating/ventilation function, so that you can sit for a long time without getting tired.

In the era of technological intelligence, "a family’s off-road vehicle" should have a sense of technology. The second-generation Haval H9 is equipped with a 14.6-inch large screen, and the screen angle fully takes into account the impact of outdoor strong light on operation. The car and mobile phone support seamless interconnection, and support HUAWEI HiCar and ICCOA Carlink and other smartphones to connect. After one connection, it can be connected without feeling.

In terms of voice interaction systems, the car-machine system also supports 0.25 seconds of fast wake-up, 0.5 seconds of response "visible to say", and 0.9 seconds of response to the car control operation. Continuous use of air conditioning, navigation, music, and other 10 commands can also achieve accurate response.

Hardcore off-road qualities

After fleeing the city, a "family off-road vehicle" should be unsheathed like a sword, without fear of rotten roads.

Among the top 10 self-driving tour routes ranked by the Internet, popular routes such as the West Sichuan Ring Line, Sichuan-Tibet Line, Zhangbei Grassland Road, and Duku Highway are all prominent representatives of poetry and distance. The threshold for these routes is not high, but seasonal mud, ice and snow and other extreme situations still have certain requirements for the quality of the car.

With four-wheel drive + three locks, as well as 224mm ground clearance, 31 ° approach angle, 26 ° departure angle, 22.5 ° passage angle, and 800mm wading depth, in addition to the desert high-sand areas and gravel Gobi roads that are also risky for professional racers to drive, ordinary users can safely use the second-generation Haval H9 to bring their whole family, say go, and go wherever they want.

A 0.1% chance of getting stuck is enough to ruin the good mood of an entire journey, which is why a "family off-road vehicle" should have a hardcore off-road quality.

The second-generation Haval H9 is equipped with BorgWarner’s new-generation TOD + Mlock four-wheel drive system, and is equipped with the second-generation all-terrain control system developed by Great Wall, which supports driving modes such as sports/economy/standard/snow/mud/sand. At the same time, it also has low-speed four-wheel drive and creep modes for extreme scenarios, which are very useful in scenarios such as sand or ice and snow.

The creep mode mentioned here does not refer to the creep of many pure electric vehicles (electric drive simulates the idle state of the engine), but refers to the release of extremely slow torque at the wheel end to achieve a low adhesion to the road surface.

The central differential of the second-generation Haval H9 has its own locking function, and the low/medium configuration supports optional front and rear axle differential locks; the top model is equipped with standard rear axle differential locks, and optional front axle differential locks.

According to different degrees of off-road needs, users can make different choices. If the user just wants to take the family on popular self-driving routes, the differential lock is not a necessary option. And if the cool dad wants to bring the little pretty boy for an exciting off-road crossing, outdoor camping, in the face of muddy roads, cross axles and other scenarios, the differential lock is definitely a guarantee of peace of mind.

In response to the increasingly hot demand for self-driving cars, camping bases of all sizes can be found all over the country. If you want to take your family to find a little less crowded place to play on weekends, camping bases are a good choice. Due to the certain threshold for the quality of the car, camping bases are usually not crowded, and it is not difficult to have the pleasure of enjoying a mountain and river alone.

Although there are many "ordinary family cars" in many light off-road scenes, a second-generation Haval H9 that is truly a hard-core off-road vehicle can obviously handle all kinds of bad roads more calmly. Ordinary SUVs with load-bearing bodies need to be careful to prevent road conditions from scratching the bottom, which is often just a flat ground for the second-generation Haval H9.

No matter in the city or on the road, the second-generation Haval H9 is competent. This is not all because the second-generation Haval H9 starts from the product force and equips a car with a configuration that takes into account both urban and off-road scenes. It should be said that the second-generation Haval H9 found an exit from the market insight.

What kind of off-road vehicle does a family need more? The second-generation Haval H9 may be a high-scoring answer.

Che Yun Summary

Great Wall Motors has been deeply involved in the Chinese off-road vehicle market for more than 30 years. From Saifu to Haval CUV/H5 series, Haval H5/H9 to tank series, Great Wall has been worthy of being the first "hardcore car company" of its own brand.

In 2014, Great Wall Motors launched the first-generation Haval H9, representing its own brand breaking through the price bottleneck of 200,000 yuan and entering the field of luxury off-road SUVs. In the past ten years, the first-generation Haval H9 has achieved outstanding results in cumulative sales of 140,000 units, becoming the largest and the highest average transaction price of its own brand. Medium and large off-road SUVs, and also won the honor of J.D. Power – the first place in the value retention rate of Chinese brands for four consecutive years.

In the rapid changes of the times, user requests are also constantly changing, and for new needs, the second-generation Haval H9 has completed the rejuvenation with the precise positioning of "family off-road vehicles". Especially under the multi-brand strategy of the Great Wall, the tank brand has undertaken greater off-road tasks, and the second-generation Haval H9 is also more open-minded to find a better balance between family and off-road.

I knew you were "watching"

China’s ability to counterfeit products has always been criticized by people. For example, the former Meizu mobile phone became popular because it was accused of "counterfeit products" iPhones, and for example, "Autobots", which was criticized by netizens some time ago, was accused of "counterfeit products" Disney’s "Racing Story". And online literature cannot escape the cycle of plagiarism. As a loyal reader of online literature with 8 years of "reading age", I have to say that under the influence of online literature celebrities, there are indeed many works, especially the works of new authors, that have plagiarized content. Recently, "Hua Qiangu" has been pushed to the forefront of the suspected plagiarism trend due to the popularity of the TV series.

Now I will give you an inventory of those well-known works suspected of plagiarism

First, "Hua Qiangu"

"Hua Qiangu" original

In recent days, the most popular TV drama in the eyes of the post-90s generation, "Hua Qiangu", has been so hot that it has attracted a large number of young viewers. However, yesterday, the original "Hua Qiangu" was exposed as suspected of plagiarizing many online novels in large sections, which attracted widespread attention in the industry. Zhang Hongbo, director-general of the China Writing Copyright Association, said in an interview that the content in the original "Hua Qiangu" is indeed suspected of plagiarism. Although the matter spread widely yesterday, the original author did not respond to it as of the time of the reporter’s release.

The original author’s two novels are suspected of plagiarism

The original novel "Hua Qiangu" was written by the online female writer "Fresh Guoguo". However, since last week, the writer’s other earlier work "Glazed Prajna Flower" has been plagiarized by eagle-eyed netizens, but it did not attract much attention at that time. It was not until yesterday that the popular "Hua Qiangu" was plagiarized that the matter attracted the attention of netizens and the industry.

In the early morning of the day before yesterday, some netizens posted a comparison chart of the content of the original novel "Hua Qiangu" with that of other online novels, and marked the parts of which were similar to other novels, including "Flowers Bloom Don’t Remember the Year", "Flute Swallow" and many other popular online novels.

Yesterday, although many fans supported the author "Fresh Fruit", it was still difficult to defeat the audience. In the eyes of a large number of fans, fantasy-themed romance online novels are almost the same in language, form, framework, conception, and plot. It is not surprising that there are references, imitations, and similarities. The similarities in the rhetoric of individual words cannot be regarded as plagiarism. However, it is obvious that such a position and viewpoint are difficult for many attentive audiences to buy. Many viewers pointed out the lack of details and influencies. Some viewers joked that the plagiarism comparison map posted by netizens was "almost like drawing the key points, and the good sentences on the left have been drawn!" Another audience member said, "When I first read it, why did I always feel that the writing style of the first half of the novel was extremely poor? Later, it gradually improved. It turns out that the content of the copy has improved.

Coincidentally, just last week, another work by "Fresh Guoguo", "Glazed Prajna Flower", was accused of plagiarism. She wrote a long article saying: "I should come out and apologize for my mistake. I have never regarded myself as a real author, and I can actually regard my writing as a play by Mary Su’s brain. It doesn’t matter if it is negative, it doesn’t matter if it is serious, and it doesn’t matter if everyone scolds me to shoot bricks."

"Hua Qiangu" stills

Film and television copyright profits or compensation involved

Yesterday, an online writer in the industry who did not want to be named revealed to reporters that in the world of online novels, there are at least tens of millions of massive works, and there will always be authors who think of one piece. For example, there are hundreds of books in a genre of fantasy works, and the plot and core content are actually similar. For example, the plot of jumping off a cliff to get a treasure, as long as it is not plagiarized from the original text, it is probably not plagiarism if the content is borrowed.

However, because of the massive base of online novels, under normal circumstances, not many people know even if they copy. Although plagiarism is strictly prohibited on major websites and the review is very strict, there will always be some authors who will upload original content first, and then start "presumptuous" after the review. The reason why "Hua Qiangu" caused a storm is because it has too much influence, and everyone is curious to see it before discovering the problem. However, if plagiarism becomes a trend, then there will only be a group of writers left in our online writing circle who do not want to make progress and do not know how to create. They will only plagiarize other writers, and there will no longer be original authors. Plagiarism will only make people’s thinking stagnant and can never progress.

According to a comparison chart posted online, Zhang Hongbo, director general of the China Writing Copyright Association, said yesterday that the content in the original novel of "Hua Qiangu" shown in the picture is suspected of constituting "plagiarism" in the usual sense. "Some of its language and passages are the same or similar to other novels, and some have changed individual characters."

In Zhang Hongbo’s opinion, if the whole book is like this, then the original novel of "Hua Qiangu" is suspected of plagiarism. "For books that have been published and distributed, many authors and copyright owners who have been plagiarized can ask the authors and publishing units suspected of plagiarism to stop distributing the book, and demand compensation according to factors such as circulation and audience ratings after adaptation into film and television dramas. For plagiarism, we should not acquiesce and encourage, but should denounce and resist."

Netizen "Dazed Spirit" believes that if you don’t use it to make money, you will indeed not be as serious about online novels as famous masterpieces, but since you have commercialized your own online novels, you must use your own ability to write a book that belongs to you. "Copying the fruits of other people’s labor and using it to make money is an infringement of intellectual property rights."

2. "Three Lives, Three Worlds and Ten Miles of Peach Blossom"

"Three Lives Three Worlds Ten Miles Peach Blossom" Liu Yifei poster picture

"Three Lives Three Worlds Ten Miles Peach Blossom" was exposed for plagiarizing boys’ love novels

Before this, some media exposed that the upcoming film version of Tang Qi Gongzi’s masterpiece "Three Lives Three Worlds Ten Miles of Peach Blossom" was plagiarized.

"Three Lives Three Worlds Ten Miles Peach Blossom" was accused of plagiarizing the boys’ love novel "Peach Blossom Debt". Some readers posted a "palette" from the aspects of writing structure, narrative angle and even character names (similar paragraph comparison chart), proving that "Three Lives Three Worlds Ten Miles Peach Blossom" plagiarized "Peach Blossom Debt".

The play was accused of plagiarism a few years ago, and now it has been moved out because it wants to make a movie "Plagiarism Said". Although it is related to the popularity of the movie to be remade, it also highlights the high copyright awareness of the general audience and readers. As the controversy grew, the author of "Peach Blossom Debt" "The Wind Blows Over Dfgg" and "Three Lives and Three Worlds and Ten Miles of Peach Blossom" The author "Tang Seventh Young Master" had to issue separate statements on Weibo, saying that he "does not want to make any more noise".

III. "Fantasy City"

Guo Jingming’s "Fantasy City" will make a movie? It was once accused of plagiarizing Japanese manga

Last year, there was news on the Internet that Guo Jingming’s "Fantasy City" would make a movie. "Fantasy City" is Guo Jingming’s work in his senior year of high school. After it was listed at the end of January 2003 to December, it sold a total of 840,000 copies. According to relevant media reports, "Fantasy City" ranked third in the national literary bestseller list in November 2003. According to the Nanning Evening News, a large number of fans of Japanese cartoonist CLAMP have accused "Fantasy City" of plagiarizing the famous CLAMP comic "Shengzhuan", and some netizens have accused "Fantasy City" of plagiarizing some plots in the movie "Legend of Lu Xiaofeng".

Previously, Guo Jingming’s book "How Much Do Flowers Fall in a Dream" was accused of plagiarizing Zhuang Yu’s "Inside and Outside the Circle". In 2006, the court issued a final judgment, ruling Guo Jingming and the publisher to compensate Zhuang Yu for economic losses of 200,000 yuan, stop publishing and selling the book "Dream", and publicly apologize. However, Guo Jingming has always taken a strong attitude that he only loses money and never apologizes. According to the Nanning Evening News, Guo Jingming’s work "Summer Solstice is Not Yet" is suspected of plagiarizing the Japanese comic "NANA". The heroine has more than 30 similarities, and some plots are also similar.

In a recent interview on a satellite TV, Guo Jingming responded to the long-rumored "plagiarism", saying: "If you question that I can’t write, I will write it for you to see," hoping to use actions instead of words to prove his ability, and the controversy of the incident has also made him grow a lot. He said that he does not have high ambitions for literature, and the pursuit of depth is not what he is good at and interested in. What he is really doing is insisting on managing art from a commercial perspective.

4. "Empresses in the palace"

The original work "Empresses in the palace" has been convicted of plagiarizing more than 10 works

The novel "Empresses in the Palace" was first published on Jinjiang Original Network, and quickly established a large readership after the serialization began. According to media reports, in 2006, complaints about suspected plagiarism of "Harem" appeared on Jinjiang-affiliated forums, causing an uproar.

"Harem – Empresses in the palace" was finally judged by Jinjiang to have copied "Mrs. Dendrobium Pearl", "Lonely Empty Court Spring Evening", "Harmony of Concubines", "Cold Moon Like Frost", "Double Cheng", "Spring Shirt Thin", "Pillow in the Heart – A Biography of Qingcheng Outside", "Lenggong", "Red Building Looking Cold in the Rain", "Concubine Ling" and other online novels, and even classic literary works such as "Dream of Red Mansions" and "Golden Bottle Plum". Liu Lianzi was also asked to apologize to the copied author under Jinjiang’s supervision.

Liu Lianzi always believed that "most of the works close to 400,000 words are original, and the evidence of the complainant and other netizens appearing in the relevant complaint posts is similar. For the whole article, plagiarism is not admitted," and immediately left Jinjiang Original Network.

A year later, Liu Lianzi’s work that was judged plagiarized was officially published by Huashan Literature and Art Publishing House, and was adapted into a TV series in 2011. This was the super hit drama "Empresses in the palace" of the year. The halo of a member of the Hangzhou Writers Association, a leading figure in the post-80s author group, and a member of the Youth League, chairperson of the Zhejiang Writers Association, also made Liu Lianzi get rid of her identity as an author of online literature and become a member of mainstream culture.

The copyright issue of literary works is already a worry, and when it comes to film and television copyright and profits, it has become a muddle. After the current popular IP has become a competition for resources for film and television dramas, the plagiarism phenomenon of IP itself has become a problem that needs to be standardized and solved. However, whether it is the improvement of relevant laws, the constraints of industry associations, or the improvement of the quality of IP authors themselves, the screening of IP resources by producers is not an overnight thing, and there is still a long way to go. (Intern Editor, Ji Yuankai)

　　Autonavi guide fully upgraded and released "2022 must-go list"

　　The real choice of those who have come here Autonavi guide released "2022 must-go list"

　　A few days ago, the "Autonavi Guide", a travel decision-making service under Autonavi Maps based on the "real choice of visitors", announced a comprehensive upgrade and officially released the "2022 Must-Go List" (hereinafter referred to as the Must-Go List).

　　This is also another important upgrade of Autonavi’s guide since Autonavi Maps released its new brand value proposition "Familiar Everywhere" in July last year, positioned as the "Open Service Platform for Going Out and Living a Good Life" and launched the "Personal Guide".

　　True and fair "must-go list"

　　Today, with the explosion of information, a wide variety of life strategies on the Internet have enriched the choices of users, but the thick "Internet celebrity filter" has also brought a lot of trouble to the selection process. The phenomenon of shop brushing praise, rushing lists, and bidding rankings has emerged in an endless stream, increasing the decision-making cost of ordinary users.

　　The purpose of the Autonavi guide is to focus on authenticity and fairness, to truly serve users and small and medium-sized merchants, and to do no bidding ranking or charge any fees.

　　The Autonavi guide launched this time has achieved a comprehensive upgrade from the size of the candidates, the classification of main scenes, and the ability to recommend and share personal lists under the premise of fair competition, and is committed to providing users with the most realistic and objective decision-making guide for going out of the house.

　　It is understood that the Autonavi guide must-go list includes: must-go list – restaurant, must-go list – hotel, must-go list – attractions, must-go list – fun four travel scene list. A total of 3,277 high-quality stores in 23 cities across the country made the list.

　　Users only need to search for [Autonavi Guide] on the homepage of the Autonavi Map APP, and they can see the recommended lists of high-quality stores in different categories of "must-visit lists".

?

?

　　Meet user requests to create a "good life"

　　In order to effectively provide users with an "open service platform for going out and living a good life" and help users find the information they want more easily, the Autonavi guide provides more than 100 subcategories based on the original categories of food, hotels, attractions, shopping, entertainment, etc., combined with actual demand scenarios, according to the personalized dimensions such as category characteristics, core attractions, and age distribution.

　　The must-visit list goes deep into the four major consumption scenarios of restaurants, hotels, attractions, and entertainment, forming 19 themed recommended lists for users to easily inquire about the destinations they want to visit.

?

?

?

?

　　In addition, on the destination details page of the must-visit list, you can also see the recommendation guide of individual users as a reference for screening the final destination. That is to say, ordinary users can not only create a customized list for their favorite store, but also add practical information to help more users achieve "everyone for me, I for everyone".

　　It is reported that the segmentation function originated from the "Autonavi Guide – Personal Guide" released in July 2021, where users can share their life experiences and interests.

?

?

?

?

　　[Advertising]

(Disclaimer: The content of this article is published or reproduced on this website. It only represents the author’s personal opinion and has nothing to do with this website. For readers’ reference only, please check the relevant content by yourself.)

?

Original, Wang Yaqi, e-commerce online

Text | Wang Yaqi

Editor | Sask

The mini-drama market is welcoming a "regular army", and this time, it is Zhou Xingchi.

On June 2, Zhou Xingchi’s short drama "Golden Pig and Jade Leaf" was launched, and the first hour of go LIVE’s broadcast volume exceeded one million. As of press time, the first episode of the update has attracted extensive attention in the industry, and the broadcast volume in two days exceeded 31 million.

As a heavyweight figure in the domestic comedy industry, the name "Xingchi Zhou" itself has its own popularity. Especially in the past two years, the output of "Xingye"’s works has not been high – in addition to serving as an executive producer in last year’s animated film "Monkey King", the last film where Xingchi Zhou served as director was "New Comedy King" in 2019, and the work basically remained "updated every three or four years".

This means that although "Golden Pig and Jade Leaf" is a short drama, it has the appeal of "Star Lord", and the audience chassis will not be weak.

From Chen Sicheng, Wang Jing to Zhou Xingchi, the end of the "regular army" is making micro-short dramas gradually standardized and marketable from a supplementary shooting method. The "2023-2024 China Micro-Short Drama Market Research Report" shows that the micro-short drama market size has reached 37.39 billion yuan in 2023, is expected to exceed 50 billion yuan in 2024, and will exceed 100 billion yuan in 2027.

In 2023, the total box office of Chinese movies is 54.92 billion yuan, and the micro-drama market has reached 68% of the movie box office.

Ten years ago, online dramas, like today’s short dramas, gradually occupied the market share of the traditional film and television industry. Ten years later, micro-short dramas became popular in the market. For actors and directors who are familiar with long videos, shooting micro-short dramas is often ridiculed as "dimensional reduction", but as short dramas become more and more popular, this ridicule began to weaken, and instead, audiences chasing short dramas quietly became a new trend.

However, one question was, could Zhou Xingchi win the reputation of the short drama by relying on the big director and famous characters?

Zhou Xingchi made a short play and encountered acclimatization

"Golden Pig Jade Leaf" tells the story of a "romance scam". The main plot revolves around intern lawyer Ye Xiaolai teaming up with live streaming host Zhu Hao to uncover the truth of the "romance scam" in order to save his sister Ye Xiaohui. From the first episode, it can be felt that the filming team tries to generate jokes in the process of joint adventure through the strong contrast between Taiwanese girls and Northeast guys.

With the golden sign of "Zhou Xingchi", whether it is the production team, the cast or the texture of the picture, it can be seen that they have spent a lot of time. In terms of actors, "Golden Pig and Jade Leaf" has invited many comedians such as Tudou, Jiang Shimeng, Pai Xiaoxuan, Zhang Baiqiao, Xu Zhisheng and so on. In terms of shooting methods, the use of film-level photography art teams also guarantees the camera presentation of short dramas.

However, after the first episode aired, it was obvious that "Golden Pig and Jade Leaf" encountered "acclimatization" in the skit industry.

Some netizens commented: "If it wasn’t for Zhou Xingchi, I might not have clicked on this short drama." The lack of fast pace and dense setting of explosive points are the most criticized problems. The first episode is more than 6 minutes long, but the plot is still in the foreshadowing stage – which is obviously not in line with the viewing habits of the short drama audience. According to the data compiled by the short drama study room, in the popular short dramas from January to July 2023, 90% of the themes are still dominated by "cool", such as God of War, crossing, rebirth, counterattack, etc., which are all popular themes.

In the first episode, the only joke that was caught by netizens was a joke by comedian Xu Zhisheng. The company employee he plays uses "irony" to convey a number of social hotspots such as "nuclear sewage in Japan" and "the proliferation of shootings in the United States". But this is obviously not related to "cool". From the plot of a single episode, I can’t feel the ups and downs of the plot. In summary, it is "not enough to catch people".

In an interview with The Beijing News, Yi Xiaoxing, the executive producer of "Golden Pig and Jade Leaf," once said, "With the sign of Stephen Chow hanging, the layout of what you make is smaller, and it seems almost interesting." This may also be the reason why "Golden Pig and Jade Leaf" bypasses the market-proven answer to the cool drama, and instead combines suspense, love, comedy, thriller, action and even science fiction elements into one drama.

The short dramas that have become popular since last year, such as Fang Mimeng, the producer of "Black Lotus Superior Manual" and "I will be a stepmother after the 1980s", have said as early as the official account era that the highest forwarding rate of the title is nothing more than "hot spots, money, sex, violence". After starting to shoot the short dramas, the dramas that come out of the circle are also closely attached to "revenge", "reversal", "counterattack" and other eye-catching elements. In contrast, the concept and layout of "Golden Pig and Jade Leaf" have been established, but whether the plot can attract the audience will be a more difficult challenge.

On the other hand, although it is a short play, "Golden Pig and Jade Leaf" is more like a work under the shell of a traditional film and television drama.

It started on April 12 and finished on the 25th. It only took 13 days to shoot in total. The short shooting period is in line with the usual characteristics of short dramas, but in terms of shooting methods, it is reported that it adopts the rhythm of movies, but the plot is split into 24 episodes. This directly led to its plot promotion being "film-style succession", and the single-episode viewing experience was not good. In fact, it did not grasp the essence of short dramas. In addition, on the short video platform with vertical screen viewing as the mainstream, the use of horizontal screen shooting is not in line with the consistent viewing habits of short drama audiences.

At present, "Golden Pig and Jade Leaf" has only been released for one episode, and it will start to be updated during the Dragon Boat Festival. This method of breaking down movies into short videos has almost never been tried before. Whether it can break industry stereotypes depends on whether the plot of the second episode can reach a breaking point.

Compared with grades, amplifying the "Stephen Chow effect" is more critical

The birth of "Golden Pig Jade Leaf" is inseparable from the promotion of the short video platform.

In January this year, Douyin announced an exclusive collaboration with Stephen Chow to develop and operate "9527 Theater". "9527" is named after Stephen Chow’s classic film "Tang Bohu Dips Autumn Fragrance". Chow played Tang Bohu sneaking into Washington as a servant, and the servant number was "9527" at that time. According to New Arm, Douyin and Chow are expected to be paid at least about 30 million yuan for the 9527 theater, but it is not clear how many skits will be filmed.

"E-commerce Online" once mentioned in "The" Rapid "Short Drama, Using 100,000 Costs to Leverage Ten Million Businesses" that there are different sharing standards for the cooperation between the producer and the short drama company and platform. First, the account sharing system, the company and the platform will guarantee the bottom income of the producer and the user’s payment of the account sharing income, which can reach 7% or more; second, the buyout system, the company and the platform spend a certain price to buy out the series, and the producer cannot get the subsequent account sharing. In the profit model, there are also brand customization, user recharge, paid subscription and other methods.

At present, "Golden Pig Jade Leaf" has not yet started paid episodes, and the first season has not been implanted with advertisements, so the income cannot be observed. However, according to the short play study room, the second season of "Golden Pig Jade Leaf" has been sold on February 28 this year, and the price has reached 8 million yuan.

Zhou Xingchi is a golden signboard. If fans pay attention, they will find more than 100 easter eggs with Zhou Xingchi elements in "Golden Pig Jade Leaf", which can be called "Super Love Killing". But how long this head appeal can last may be marked with a question mark.

Some netizens said, "Zhou Xingchi has never understood that the audience likes to watch him, not watch him shoot other people." Many fans also questioned this time’s "Golden Pig Jade Leaf": "Is the star content low? Zhou Xingchi neither directed nor acted, is this a real-life version of’romance scam ‘and killed me?" Contrary to the audience’s expectations, Zhou Xingchi served as the producer of "Golden Pig Jade Leaf" this time, directing the creation of characters, plot setting and post-editing, but did not star or direct.

However, even if the famous director ends up, it may not necessarily make the audience buy it. Not long ago, Wang Jing, a director who has directed many business cards such as "Nine-Pin Sesame Official" and "God of Gamblers", ended up shooting a short play and served as the screenwriter + director of "Billions of Silly Princes". For this reason, "Sister Pomegranate" Yuan Qiongdan was invited to play the mother of the heroine in the play. The play has a total of 100 episodes, and the last 90 episodes need to be paid to watch, and it will cost about 150 yuan to unlock the whole film. But as of press time, "Billions of Silly Princes" has only been played 8.60 million times in Douyin.

Since the development of micro-short dramas, big factories and platforms with more resources and strength have been discontinued one after another. Kuaishou is one of the earliest platforms to enter the market. It launched the "Xingmang Short Drama" record label very early to build a quality support system for short dramas. In January this year, Douyin launched the "Chenxing Plan" to support high-quality content creators, announcing that it will invest the highest million-level cash and 100 million-level traffic support for single works.

The platform’s enthusiasm for short dramas is not difficult to understand – there is a joke in the short drama industry: "The producer and the distributor are all working for the platform. Your drama may be mushy, but the platform will not lose money". This is because the cost of in-feed ad will account for 80% or more of the total cost of a short drama from production to market. There have been media reports that even in a relatively ideal situation, the ROI (return on investment) of the domestic market can reach 1.1-1.2, that is, spend 1 million yuan in-feed ad to earn 100,000 yuan.

In addition to the competition between platforms, the various roles in the traditional film and television industry chain, the "regular army" is also quietly entering the industry. For example, Chen Sicheng also prepared a mini-drama of the same name after the movie "Vanished Her" exploded.

Drawing in Zhou Xingchi, can "Golden Pig Jade Leaf" win word-of-mouth? It is still unknown.

But perhaps for the short video platform, word-of-mouth is no longer so important. Through the "Zhou Xingchi effect", pulling more big directors, famous celebrities and brands to settle in, jointly making the cake bigger and attracting more small and medium-sized players, may be a sure-fire business. As for switching from long videos to short videos, will you encounter "acclimatization"? When the head practitioners with their own traffic enter the game, constantly explore the gameplay and accumulate experience, the quality of short dramas is bound to have a qualitative leap, and a more word-of-mouth short drama record label will be born.

Original title: "Zhou Xingchi shot a short play, the first episode on the line has been credited 30 million?"

Read the original text

1905 movie network feature "Your audience is waiting for you in the future, and I am also waiting for you!"On the evening of August 25, on the lover’s night of the Qixi Festival, Deng Chao said to a group of young directors waiting to get an "olive branch" by the Yanqi Lake in Huairou, Beijing.

This was the awards ceremony of the Beijing Market Venture Capital Section of the 10th Beijing International Film Festival. 17 finalist film projects were competing for six awards. Directors and producers were eagerly anticipating the awards, which meant that they would receive bonuses sponsored by different film companies.Awards and bonuses are just the first step. Next, they will face a three-day online market negotiation, communicate with different investors, and strive for more cooperation opportunities.

　

Set the time back to 9:30 in the morning, and a roadshow of venture capital final approval that lasted about 8 hours kicked off.A project, the main creator 10 minutesstateDirector and producer Chen Guofu, as the chairperson of this year’s venture capital jury, and actors Wing Mei and Deng Chao formed the final judges to comment one by one. The scene was like a large-scale reality show, and it was held on the day of Qixi Festival, which was more like a "blind date conference".

"There is no problem with coming to a blind date today." In the face of a good project, Deng Chao directly expressed his heart to the main creator.

In addition to the project parties and investors, the final roadshow site was also open to the public through live broadcast. 17 projects took the stage and began to search for their first audience.The winner of the special prize was the film "Wandering in the Blue Prairie," the only film with a female director in the final judging program. After winning the award, the director Qiao Sixue and the producer Hu Jing told us: "In fact, as soon as I stepped down, the employer had already contacted us."

The popularity of venture capital continues unabated, and the number of registrations hits a new high

Department 829.This is the total number ** film projects collected by the venture capital unit ** the ******* Film Festival this year. Affected by the epidemic at the beginning ** the year, this year’s ******* International Film Festival was postponed from April when the ****** flowers bloomed to August when the summer was hot, but this did not affect the registration ** the venture capital unit at all.

　

The 829 film projects were 94 more than last year, an increase of nearly 13 per cent. These projects are divided into two units: "venture capital projects" that have not yet started and are in the development stage; and "projects in production (WIPs) " that have already started shooting and have not yet completed post productin.According to statistics, there are 777 venture capital projects this year, and 52 projects in production. Among venture capital projects, the number of drama categories is the largest, followed by comedy and suspense thriller crime categories.

In the drama category, the number of family themes is relatively large, mainly focusing on issues such as growth, family love and ethics. The number of applications for romance films has declined for three consecutive years, and there are also seven musical musical and dance film projects, two documentary projects, and more than a dozen epidemic-related films have also quickly joined the "audition".

　

The review judge, screenwriter May, believes that she saw the new director’s attention and involvement in real life during the review process, which is a very good creative phenomenon. The review judge and actress Liang Jing also observed: "More and more directors are beginning to care about the relationship between people and people, the relationship between people and emotions, and the relationship between people and society."

　

Since its establishment in 2012, the venture capital unit of the North Shadow Festival has undergone 9 years, and the types of registration projects have become more and more diverse, and the subject matter content has become more and more diverse.

This year is particularly not easy for the WIP project, many films in the production stage because of the impact of the epidemic, spent three years by the team to create the animated film "Tiger Dun Baby Redemption" encountered the problem of withdrawal during the epidemic.

　

Each film company provides a single sponsorship bonus for the venture capital unit ranging from 50,000 yuan to 300,000 yuan, the amount is not large, but for these projects whose financing volume is generally in the 4 million to 10 million range, this bonus may be able to save the world, or be the icing on the cake.

The more important significance of the venture capital platform lies in the communication and mutual assistance between new films, new directors, and filmmakers, especially training and roadshow presentations. Review judge Yang Zi believes that directly reading the script will be more subjective. Through face-to-face communication, you can better understand the original intention of a project and express your appeal, and further enhance the industry’s awareness of the project.

　

"In the face of the current group of creators, what resources are they in urgent need, what are they thinking about, and what can we give them?" said Chen Guofu, the chairperson of the venture capital jury, which was the real concern of his participation in the review.

For the finalists, this is also a rare learning opportunity. "Wandering in the Blue Prairie" producer Hu Jing told us that during the process of participating in the venture capital, the screenwriting and actual shooting operation of the project will become clearer. "As a producer, we are also looking at other people’s projects, and we can also learn from their strengths and weaknesses."

Project Highlights: Women, Minorities, Documentaries

11 venture capital projects and 6 WIP projects in production.From the preliminary review, review to training, these works that broke into the final review process cover a wide range of genres and themes, and also reflect some aspects of current Chinese film creation."Tiger Dun Baby Escort" is an animated film, "Figure Skating Girl" is a sports documentary, and "Life" is a documentary that tells the story of the doctor-patient relationship and the fight against the "epidemic". Animation and documentary are generally rare in venture capital.

"Figure Skating Girl" is the biggest winner in the WIP project, winning the Most Investment Value Project Award and the MPA Asia-Pacific Special Cooperation Award. A clip of the project played at the roadshow won a lot of applause from the audience.

　

This documentary, which was evaluated by the jury as "full of power", focuses on the growth and changes of Chinese genius figure skating girl An Xiangyi and her "Tiger Mom and Cat Dad". Director Zhou Jinghao said that the amount of footage completed so far is more than half, and it will take another year to a year and a half to shoot. With this recognition, I believe he can move forward with more confidence.

The genre film projects in the final roadshow accounted for a relatively large proportion, with the largest number of comedies of realism or absurdism, with 5, including "The Unhurried Guest", "Another Plate!", "A Thief Died" and "The Stage"; "Let’s Go Child", "The Rattle Knock" is a road film, "Into the Mountain" is a police and bandit adventure film, and it is a soft science fiction romance film.

　

Compared with these projects with strong commercial attributes, the finalists also share some common characteristics: "Nanguo Fog Language" and "Downstream" are typical southern family movies that have emerged in recent years and can be benchmarked; "Winter Pasture" and "Wandering in the Blue Prairie" are all ethnic minority themes.

Among the 829 applications, the number of projects showcasing the lives of ethnic minorities has increased compared with previous years; while 24% of the project representatives are women, and gender identities are more diverse. The special award-winning "Wandering in the Blue Prairie" brings together these two characteristics.Director Qiao Sixue is a Daur girl born in the Hulunbuir prairie. "Fellow" Yongmei also directly expressed her preference for the film, "I wish I could be 20 years younger to play my daughter or 10 years older to play my mother."

The story of "Wandering in the Blue Prairie" focuses on a Mongolian matouqin player and his mother with Alzheimer’s disease, telling a mother-child relationship about blood ties, produced by Bad Rabbit Films, the production budget is about 6 million, and it is expected to start in April next year.Film producers have vigorously supported female-themed films in recent yearsYao ChenQiao Sixue recalled that Yao Chen told her that the first time she read the script, she was moved to tears by the story, and even offered to play a small role.

In the past two years, "Cadillac" and "Slow Half Shot", which have won venture capital awards at the Shanghai Film Festival, were all made by female directors. "Wandering in the Blue Prairie" also won the most grand prize in the venture capital unit of the North Film Festival this year. It can be seen that Chinese films are gradually gathering an emerging female power.

Chen Guofu’s comments hit the nail on the head, Deng Chao asked for a role on the spot

"Why didn’t you put my photo?"At the roadshow scene, many venture capital projects listed preset references or actors that had been set on the big screen, which could be seenHuang Bo,Wang Jingchun,Fan Wei,Tan Zhuo,Wang Chuanjun,QixiWait for someone."Teacher Yongmei and I have set the schedule for the next play." Seeing the good project, Deng Chao, an actor, also strives to cooperate.

The judges only had a short 5-minute comment time on the scene, but in fact they had already read the scripts or production clips of the shortlisted projects in detail."Can I go to the 24th scene after the title is released?", "Is that you in the 33 minutes and 51 seconds of the material?" Deng Chao put forward his opinions and questions to the director and producer in such detail.

　

Chen Guofu’s venture capital review experience is relatively rich, and his comments on different projects are often the right medicine, and his words are also quite sharp:

　

　"If I were one of the producers, I’d rather spend millions more in another believable scene."

"Although there are so many jokes, if it doesn’t stand up at first, it will be difficult to empathize later."

"Let’s loosen the structure a little more so that we can’t figure out where the story is going."

"Once you’ve found the concept, don’t let the concept come back to dictate everyone’s emotions and expressions."

"The budget is low, and the turnaround is the most expensive cost in China."

"The titles of many projects are too fussy, neither the positioning of the product nor the relevance to the content."

"You can use the concept of logistics to promote, and the audience will feel more immersive."

Chen Guofu told us that his opinion will depend on the nature of the project, "Some projects may attract me more because of its originality, and some projects I will be curious about how it will reach a large audience, and the way of communication with everyone will be different. It is not necessary to ask all creators a question."

　

In his opinion, projects that focus on market types and literature and art have different demands on the venture capital platform. Literature and art films have author attributes, and it is relatively difficult to make suggestions. Here, it is more about finding more like-minded partners. "For projects that come to the market, it is more important to listen to the opinions of the practitioners and experienced industry insiders present, which can help the project move forward more accurately."

　

Why did the completed project enter the competition?

"Why are you still participating in venture capital?" There were two special WIP projects that made Chen Guofu question one after another.One is "Unexpected Visitors", Fan WeiheDou XiaoStarring, it has been completed at the beginning of the year; the other is "No Problem with Thought",DiplodocusChen Guofu said that these works that already meet industrial standards and are highly commercially competitive generally do not come to the venture capital platform.

　

"There are unknowns in the films of young directors," Fu Jia, the producer of "Unhurried Visitors," said on the roadstage. "Although’Unhurried Visitors’ is nearing completion, we still look forward to finding distribution and publicity to help bring it to market."

　

Pushing a new director’s first film is the most difficult, Fu admits, "because no one has seen what you were like before, it is difficult to judge from a capital perspective, and you need to talk about it one by one. The process is very cumbersome." Even if the film is successfully shot, it will face the problem of later release.

The appearance of "Immediate Visitors" and "No Problem with Thinking" in this venture capital unit also enriches the connotation and significance of venture capital. The support of venture capital platforms for new projects not only ends at the front and middle end of the film industry chain, but also at the back end.After the roadshow, Chen Guofu told us that in fact, he knew that these completed films would also benefit the later marketing promotion through venture capital.

"Bring a story, change a movie" is the slogan and concept of the venture capital unit of the Beijing Film Festival. Over the past 9 years, a total of 4,495 film projects have been solicited, more than 200 projects have been promoted to connect with the industry, and more than 30 young directors have been introduced to the domestic and overseas markets.

　

On the night of the awards ceremony, Chen Guofu told all the directors of the shortlisted projects: "The judges cannot decide the final fate of all these projects. The final fate is still in the hands of you creators. No matter how we compare and score, your will, your ideals, and your blood will not be buried."

　

See you at the cinema, this is where all venture capital projects eventually arrive.