Autonavi guide fully upgraded and released "2022 must-go list"

　　The real choice of those who have come here Autonavi guide released "2022 must-go list"

　　A few days ago, the "Autonavi Guide", a travel decision-making service under Autonavi Maps based on the "real choice of visitors", announced a comprehensive upgrade and officially released the "2022 Must-Go List" (hereinafter referred to as the Must-Go List).

　　This is also another important upgrade of Autonavi’s guide since Autonavi Maps released its new brand value proposition "Familiar Everywhere" in July last year, positioned as the "Open Service Platform for Going Out and Living a Good Life" and launched the "Personal Guide".

　　True and fair "must-go list"

　　Today, with the explosion of information, a wide variety of life strategies on the Internet have enriched the choices of users, but the thick "Internet celebrity filter" has also brought a lot of trouble to the selection process. The phenomenon of shop brushing praise, rushing lists, and bidding rankings has emerged in an endless stream, increasing the decision-making cost of ordinary users.

　　The purpose of the Autonavi guide is to focus on authenticity and fairness, to truly serve users and small and medium-sized merchants, and to do no bidding ranking or charge any fees.

　　The Autonavi guide launched this time has achieved a comprehensive upgrade from the size of the candidates, the classification of main scenes, and the ability to recommend and share personal lists under the premise of fair competition, and is committed to providing users with the most realistic and objective decision-making guide for going out of the house.

　　It is understood that the Autonavi guide must-go list includes: must-go list – restaurant, must-go list – hotel, must-go list – attractions, must-go list – fun four travel scene list. A total of 3,277 high-quality stores in 23 cities across the country made the list.

　　Users only need to search for [Autonavi Guide] on the homepage of the Autonavi Map APP, and they can see the recommended lists of high-quality stores in different categories of "must-visit lists".

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　　Meet user requests to create a "good life"

　　In order to effectively provide users with an "open service platform for going out and living a good life" and help users find the information they want more easily, the Autonavi guide provides more than 100 subcategories based on the original categories of food, hotels, attractions, shopping, entertainment, etc., combined with actual demand scenarios, according to the personalized dimensions such as category characteristics, core attractions, and age distribution.

　　The must-visit list goes deep into the four major consumption scenarios of restaurants, hotels, attractions, and entertainment, forming 19 themed recommended lists for users to easily inquire about the destinations they want to visit.

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　　In addition, on the destination details page of the must-visit list, you can also see the recommendation guide of individual users as a reference for screening the final destination. That is to say, ordinary users can not only create a customized list for their favorite store, but also add practical information to help more users achieve "everyone for me, I for everyone".

　　It is reported that the segmentation function originated from the "Autonavi Guide – Personal Guide" released in July 2021, where users can share their life experiences and interests.

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Original, Wang Yaqi, e-commerce online

Text | Wang Yaqi

Editor | Sask

The mini-drama market is welcoming a "regular army", and this time, it is Zhou Xingchi.

On June 2, Zhou Xingchi’s short drama "Golden Pig and Jade Leaf" was launched, and the first hour of go LIVE’s broadcast volume exceeded one million. As of press time, the first episode of the update has attracted extensive attention in the industry, and the broadcast volume in two days exceeded 31 million.

As a heavyweight figure in the domestic comedy industry, the name "Xingchi Zhou" itself has its own popularity. Especially in the past two years, the output of "Xingye"’s works has not been high – in addition to serving as an executive producer in last year’s animated film "Monkey King", the last film where Xingchi Zhou served as director was "New Comedy King" in 2019, and the work basically remained "updated every three or four years".

This means that although "Golden Pig and Jade Leaf" is a short drama, it has the appeal of "Star Lord", and the audience chassis will not be weak.

From Chen Sicheng, Wang Jing to Zhou Xingchi, the end of the "regular army" is making micro-short dramas gradually standardized and marketable from a supplementary shooting method. The "2023-2024 China Micro-Short Drama Market Research Report" shows that the micro-short drama market size has reached 37.39 billion yuan in 2023, is expected to exceed 50 billion yuan in 2024, and will exceed 100 billion yuan in 2027.

In 2023, the total box office of Chinese movies is 54.92 billion yuan, and the micro-drama market has reached 68% of the movie box office.

Ten years ago, online dramas, like today’s short dramas, gradually occupied the market share of the traditional film and television industry. Ten years later, micro-short dramas became popular in the market. For actors and directors who are familiar with long videos, shooting micro-short dramas is often ridiculed as "dimensional reduction", but as short dramas become more and more popular, this ridicule began to weaken, and instead, audiences chasing short dramas quietly became a new trend.

However, one question was, could Zhou Xingchi win the reputation of the short drama by relying on the big director and famous characters?

Zhou Xingchi made a short play and encountered acclimatization

"Golden Pig Jade Leaf" tells the story of a "romance scam". The main plot revolves around intern lawyer Ye Xiaolai teaming up with live streaming host Zhu Hao to uncover the truth of the "romance scam" in order to save his sister Ye Xiaohui. From the first episode, it can be felt that the filming team tries to generate jokes in the process of joint adventure through the strong contrast between Taiwanese girls and Northeast guys.

With the golden sign of "Zhou Xingchi", whether it is the production team, the cast or the texture of the picture, it can be seen that they have spent a lot of time. In terms of actors, "Golden Pig and Jade Leaf" has invited many comedians such as Tudou, Jiang Shimeng, Pai Xiaoxuan, Zhang Baiqiao, Xu Zhisheng and so on. In terms of shooting methods, the use of film-level photography art teams also guarantees the camera presentation of short dramas.

However, after the first episode aired, it was obvious that "Golden Pig and Jade Leaf" encountered "acclimatization" in the skit industry.

Some netizens commented: "If it wasn’t for Zhou Xingchi, I might not have clicked on this short drama." The lack of fast pace and dense setting of explosive points are the most criticized problems. The first episode is more than 6 minutes long, but the plot is still in the foreshadowing stage – which is obviously not in line with the viewing habits of the short drama audience. According to the data compiled by the short drama study room, in the popular short dramas from January to July 2023, 90% of the themes are still dominated by "cool", such as God of War, crossing, rebirth, counterattack, etc., which are all popular themes.

In the first episode, the only joke that was caught by netizens was a joke by comedian Xu Zhisheng. The company employee he plays uses "irony" to convey a number of social hotspots such as "nuclear sewage in Japan" and "the proliferation of shootings in the United States". But this is obviously not related to "cool". From the plot of a single episode, I can’t feel the ups and downs of the plot. In summary, it is "not enough to catch people".

In an interview with The Beijing News, Yi Xiaoxing, the executive producer of "Golden Pig and Jade Leaf," once said, "With the sign of Stephen Chow hanging, the layout of what you make is smaller, and it seems almost interesting." This may also be the reason why "Golden Pig and Jade Leaf" bypasses the market-proven answer to the cool drama, and instead combines suspense, love, comedy, thriller, action and even science fiction elements into one drama.

The short dramas that have become popular since last year, such as Fang Mimeng, the producer of "Black Lotus Superior Manual" and "I will be a stepmother after the 1980s", have said as early as the official account era that the highest forwarding rate of the title is nothing more than "hot spots, money, sex, violence". After starting to shoot the short dramas, the dramas that come out of the circle are also closely attached to "revenge", "reversal", "counterattack" and other eye-catching elements. In contrast, the concept and layout of "Golden Pig and Jade Leaf" have been established, but whether the plot can attract the audience will be a more difficult challenge.

On the other hand, although it is a short play, "Golden Pig and Jade Leaf" is more like a work under the shell of a traditional film and television drama.

It started on April 12 and finished on the 25th. It only took 13 days to shoot in total. The short shooting period is in line with the usual characteristics of short dramas, but in terms of shooting methods, it is reported that it adopts the rhythm of movies, but the plot is split into 24 episodes. This directly led to its plot promotion being "film-style succession", and the single-episode viewing experience was not good. In fact, it did not grasp the essence of short dramas. In addition, on the short video platform with vertical screen viewing as the mainstream, the use of horizontal screen shooting is not in line with the consistent viewing habits of short drama audiences.

At present, "Golden Pig and Jade Leaf" has only been released for one episode, and it will start to be updated during the Dragon Boat Festival. This method of breaking down movies into short videos has almost never been tried before. Whether it can break industry stereotypes depends on whether the plot of the second episode can reach a breaking point.

Compared with grades, amplifying the "Stephen Chow effect" is more critical

The birth of "Golden Pig Jade Leaf" is inseparable from the promotion of the short video platform.

In January this year, Douyin announced an exclusive collaboration with Stephen Chow to develop and operate "9527 Theater". "9527" is named after Stephen Chow’s classic film "Tang Bohu Dips Autumn Fragrance". Chow played Tang Bohu sneaking into Washington as a servant, and the servant number was "9527" at that time. According to New Arm, Douyin and Chow are expected to be paid at least about 30 million yuan for the 9527 theater, but it is not clear how many skits will be filmed.

"E-commerce Online" once mentioned in "The" Rapid "Short Drama, Using 100,000 Costs to Leverage Ten Million Businesses" that there are different sharing standards for the cooperation between the producer and the short drama company and platform. First, the account sharing system, the company and the platform will guarantee the bottom income of the producer and the user’s payment of the account sharing income, which can reach 7% or more; second, the buyout system, the company and the platform spend a certain price to buy out the series, and the producer cannot get the subsequent account sharing. In the profit model, there are also brand customization, user recharge, paid subscription and other methods.

At present, "Golden Pig Jade Leaf" has not yet started paid episodes, and the first season has not been implanted with advertisements, so the income cannot be observed. However, according to the short play study room, the second season of "Golden Pig Jade Leaf" has been sold on February 28 this year, and the price has reached 8 million yuan.

Zhou Xingchi is a golden signboard. If fans pay attention, they will find more than 100 easter eggs with Zhou Xingchi elements in "Golden Pig Jade Leaf", which can be called "Super Love Killing". But how long this head appeal can last may be marked with a question mark.

Some netizens said, "Zhou Xingchi has never understood that the audience likes to watch him, not watch him shoot other people." Many fans also questioned this time’s "Golden Pig Jade Leaf": "Is the star content low? Zhou Xingchi neither directed nor acted, is this a real-life version of’romance scam ‘and killed me?" Contrary to the audience’s expectations, Zhou Xingchi served as the producer of "Golden Pig Jade Leaf" this time, directing the creation of characters, plot setting and post-editing, but did not star or direct.

However, even if the famous director ends up, it may not necessarily make the audience buy it. Not long ago, Wang Jing, a director who has directed many business cards such as "Nine-Pin Sesame Official" and "God of Gamblers", ended up shooting a short play and served as the screenwriter + director of "Billions of Silly Princes". For this reason, "Sister Pomegranate" Yuan Qiongdan was invited to play the mother of the heroine in the play. The play has a total of 100 episodes, and the last 90 episodes need to be paid to watch, and it will cost about 150 yuan to unlock the whole film. But as of press time, "Billions of Silly Princes" has only been played 8.60 million times in Douyin.

Since the development of micro-short dramas, big factories and platforms with more resources and strength have been discontinued one after another. Kuaishou is one of the earliest platforms to enter the market. It launched the "Xingmang Short Drama" record label very early to build a quality support system for short dramas. In January this year, Douyin launched the "Chenxing Plan" to support high-quality content creators, announcing that it will invest the highest million-level cash and 100 million-level traffic support for single works.

The platform’s enthusiasm for short dramas is not difficult to understand – there is a joke in the short drama industry: "The producer and the distributor are all working for the platform. Your drama may be mushy, but the platform will not lose money". This is because the cost of in-feed ad will account for 80% or more of the total cost of a short drama from production to market. There have been media reports that even in a relatively ideal situation, the ROI (return on investment) of the domestic market can reach 1.1-1.2, that is, spend 1 million yuan in-feed ad to earn 100,000 yuan.

In addition to the competition between platforms, the various roles in the traditional film and television industry chain, the "regular army" is also quietly entering the industry. For example, Chen Sicheng also prepared a mini-drama of the same name after the movie "Vanished Her" exploded.

Drawing in Zhou Xingchi, can "Golden Pig Jade Leaf" win word-of-mouth? It is still unknown.

But perhaps for the short video platform, word-of-mouth is no longer so important. Through the "Zhou Xingchi effect", pulling more big directors, famous celebrities and brands to settle in, jointly making the cake bigger and attracting more small and medium-sized players, may be a sure-fire business. As for switching from long videos to short videos, will you encounter "acclimatization"? When the head practitioners with their own traffic enter the game, constantly explore the gameplay and accumulate experience, the quality of short dramas is bound to have a qualitative leap, and a more word-of-mouth short drama record label will be born.

Original title: "Zhou Xingchi shot a short play, the first episode on the line has been credited 30 million?"

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　　On July 18th, Xiaomi TV officially released its first 32-inch TV – Xiaomi TV 4A 32-inch. Simple design, high definition LCD screen, equipped with 64-bit quad-core processor, pre-installed PatchWall puzzle wall artificial intelligence system, accurate content recommendation, plus comprehensive leading content, 1099 yuan price, to create the current most awesome 32-inch TV.

　　According to relevant data, 32-inch TVs are still one of the most popular sizes among consumers due to their small size and low price. However, this size TV also has the problem of low configuration performance and single function, which has not greatly satisfied consumers in terms of user experience. In order to solve this pain point, Xiaomi TV launched its first 32-inch TV in a timely manner.

　　The Xiaomi TV 4A 32-inch continues Xiaomi’s usual minimalist style, with an all-black body design, a 32-inch high definition screen on the front, and an upgrade to the sixth-generation image quality engine, with a clear display effect. Although the body is small, the configuration performance is not discounted, and it is still equipped with a 64-bit quad-core processor, which can bring users a smooth operation and use experience.

　　In terms of system, the Xiaomi TV 4A 32-inch is also equipped with the "PatchWall Puzzle Wall" artificial intelligence system, which seamlessly introduces the cutting-edge technology of the "Xiaomi Brain" team into the deep learning and artificial intelligence system built by Xiaomi TV, and makes a lot of interesting classifications of film and television content, which is convenient for users to choose, and can also continuously learn the habits of users and their families, so as to achieve accurate recommendations, understand the content and understand you better.

　　In order to avoid the large amount of content cannot be presented, "PatchWall Puzzle Wall" uses a magazine-style typesetting, infinite rolling waterfall stream interactive interface. This design not only displays beautifully, but also greatly shortens the cost of finding films. Users no longer need to find content from the application. When opening the TV, it is all film sources. With an increasingly mature system, your mileage may vary and recommend more accurately, allowing users to turn on the TV as their favorite content.

　　Xiaomi TV 4A 32-inch body is small, but it includes the most popular film and television variety show content at present. Data show that whether it is a TV series with an audience rating of 1% in 2017, a top 10 mainland drama with an audience rating in 2016, a mainland drama with an audience rating of 10 billion in 2016, or a top 10 variety show with an audience rating in 2016 cms52 city, Xiaomi TV’s coverage rate has reached more than 90% or even 100%. On this small-sized TV, you can simultaneously see a large amount of exciting content from the four video giants of iQIYI, Tencent Video, Sohu Video, and PPTV. With 30,000 movies, 7,200 TV series, and 9,000 variety shows, Xiaomi TV content has comprehensively led the industry.

　　Xiaomi TV is also making efforts in children’s content, whether it is the Spanish national treasure animation "Little P Youyou", the Japanese NHK gold medal popular preschool education program "Hide and Seek", or the British "Best Preschool Children’s Program" Best Animation Award "Dream Zoo Season 4", American parents’ preferred gold medal "Space Doll", can be seen on Xiaomi TV, so that children can enjoy and learn.

　　The Xiaomi TV 4A 32-inch, which is a leader in configuration performance and content, also provides 2 HDMI, 1 AV cable interface, 1 USB, 1 network cable interface, etc. The rich interface allows users to connect to game consoles, plug in U disks or mobile hard disks to watch movies, etc., which is enough to meet the daily needs of users. The size is not small, making it the first choice for bedroom TVs. In addition, this TV weighs only 3.94 kg, can be easily removed and placed, and its excellent mobility will also be loved by renters.

　　To be the best TV in the world and make it affordable for everyone, Xiaomi TV fully implements this concept. Xiaomi TV 4A 32 inches is not only the smallest Xiaomi TV in current size, but also the cheapest Xiaomi TV at present. 64-bit quad-core processor, high definition screen, artificial intelligence system, placed in the industry, can be called a new flagship of 1,000 yuan. At present, this TV is officially open for reservation. You can buy it for the first time on July 23, with free shipping on the day. The starting price is 1099 yuan. You can also get a limited number of children’s membership annual cards when purchasing. You deserve it.

　　Wang Zuxian has become a monk! Wang Zuxian, who rose to fame because of the gorgeous, elegant and poignant "Xiaoqian" in the movie "The Ghost of a Thousand Girls", the jade girl who is regarded as the lover of many men’s dreams, and the ethereal woman who retired from the movie twice in 1993 and 2001, chose to completely disappear from everyone’s sight. According to reliable sources, Wang Zuxian, who has lived in seclusion in Canada for many years, was converted to Buddhism in early June this year at a Chinese Buddhist society in western Canada. The news came out, and fans were stunned, but insiders reacted calmly to it. Hong Kong veteran entertainment reporter Cha Xiaoxin confirmed the news to reporters by phone yesterday.

　　The bumpy road in love may be the fuse

　　"Wang Zuxian’s heart is exhausted and he has decided to convert to Buddhism and become a monk." This is the statement given by Wang Zuxian’s Canadian relatives and friends. Our reporter exclusively contacted Cha Xiaoxin yesterday, who confirmed the news of Wang Zuxian’s ordination. "I have no contact with Zuxian, but I heard one of my seniors tell me about this today. This seniors has a very good relationship with Zuxian, so I think the news should be true."

　　It is reported that Taiwan’s Dongsen News Station has reported the news in the news, and instantly aroused thousands of waves on the Internet. Movie fans sighed and sentimental in Tieba, and more reprimanded the "male protagonist" of Wang Zuxian’s past relationship, Lin Jianyue, the boss of Hong Kong Media Asia Company.

　　Cha Xiaoxin also mentioned this "fuse" on the phone yesterday: "The relationship with Lin Jianyue must have had a great impact on Zuxian. After all, Lin Jianyue was not divorced at that time, and she became a third party, which had a great impact on her future." Cha Xiaoxin admitted that it was because of the relationship with Lin Jianyue that Wang Zuxian lived in seclusion in Canada.

　　Qi Qin said he had a premonition

　　"Our relationship has long been more than just a lover, but a relative." Since Wang Zuxian returned to Taiwan after being traumatized by Lin Jianyue, Qi Qin has been hoping to reunite with him. And it is this "relative" who mentioned Wang Zuxian in a media interview in May this year, and also said that the most worried thing is that Wang Zuxian will become a monk. Since her retirement in 2002, Wang Zuxian has been living in seclusion in Canada and believes in Buddhism, Qi Qin said at the time. "She talked very little about herself later, so I know less about her recent situation. According to my personal judgment, she will not come out again, and if she continues to recite Buddhism like this, she may be going to become a monk."

　　At that time, Qi Qin also revealed that he called Wang Zuxian when he went to Vancouver to attend the event in April, but Wang Zuxian did not answer, and the message did not get a reply. Yesterday, Zha Xiaoxin also expressed the same opinion to our reporter: "I heard that Zuxian read a lot of scriptures before, learned a lot of Buddhism, and passed the exam as a monk. This must be her deliberate decision. In this case, everyone should bless her."

　　The reporter learned from his Taiwanese colleagues yesterday that another important trigger for Wang Zuxian’s determination to stay away from the mundane world was the marriage news of Qi Qin. In May and June this year, Wang Zuxian suddenly heard that Qi Qin and Xiao Qiang were having a hot fight and may officially get married this year. After seeing the news published in the newspapers, he became more and more calm. He decided to leave, and last month, his relatives and friends sent him back to Taiwan to tell everyone that she had decided to become a monk.

　　Guan Zhilin

　　Every time I mention Carina Lau, I can’t help but think of Guan Zhilin. The experiences of two equally beautiful mature women in the Hong Kong entertainment industry are also similar, but the ending on the road to love is completely different. In the early years, both of them wanted to marry into a wealthy family, but both things backfired. Liu Jialing finally tied the knot with Leung Chaowei and closed the last page of the fairy tale book, but Guan Zhilin is still single. After her appearance is gradually aging, the dream of a wealthy family will be a farther extravagant hope.

　　Karen Mok

　　Karen Mok and Feng Delun’s 9-year long-distance love run, everyone can think of their happy ending with their toes. Unexpectedly, Karen Mok suddenly announced that she was single. If Karen Mok was still young and invincible when she fell in love with Feng Delun, then the 38-year-old is obviously starting to lose sight of the wrinkles on her face. How many more 9 years can be wasted?

　　Shao Meiqi

　　Needless to say, everyone was very familiar with the story of Shao Meiqi. The "Double Qi Face" battle had caused a great stir in the entertainment industry. Today, although Gigi Leung and Zheng Yijian have gone their separate ways, every time Zheng Yijian is mentioned, Shao Meiqi is unwilling to face it, and even tears come to her eyelashes. What is even more regrettable is that after Zheng Yijian, Shao Meiqi has not dated other men and is still single until now.

　　Deng Liwen

　　In "Golden Branch Desire", Concubine Ru knows how to grasp a man’s heart very well, and any move will be successful. However, in real life, "Concubine Ru" Deng Cuiwen has become a bitter lover. She once loved a man very much, but was abandoned. She once fell in love with a boy younger than herself, but ended up breaking up in the end. She kept chasing love, but kept falling on the road of love. In a blink of an eye, she was already 42 years old, but she was still alone, which made fans anxious. Lin Yanwen

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