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The exterior design of Roewe RX5 combines fashion and technology. Its front face adopts a family design language and is equipped with a large-size air intake grille. The interior of the grille adopts a black grid texture, which enhances the visual impact of the front face. The headlight groups on both sides are closely connected with the grille, showing sharp lines, making the vehicle more dynamic. The overall style is simple and powerful, the body lines are smooth, the tail design is simple and generous, and the taillights use LED light source, which has high recognition after lighting. The exterior design of Roewe RX5 not only keeps modern sense, but also gives consideration to practicality and aesthetics.

Roewe RX5 has a body size of 4655*1890*1664mm, a wheelbase of 2765mm, a front tread of 1590mm and a rear tread of 1584 mm.. Its side lines are smooth and dynamic, with 245/45 R20 tyre size and 20-inch rims, showing a fashionable and sporty style.

The interior design of Roewe RX5 is simple and full of scientific sense. The center console adopts a 27-inch large screen, which integrates the functions of multimedia system, navigation, telephone and air conditioning control, and supports voice recognition, which improves the convenience of operation. The steering wheel is made of genuine leather, which makes it feel comfortable. At the same time, it has the function of manual adjustment up and down and back and forth to meet the individual needs of different drivers. The seat is made of imitation leather, and the main driver’s seat is equipped with heating function. The adjustable range includes front and rear, backrest, height (2-way) and lumbar support (4-way), while the front and rear and backrest of the co-pilot seat can be adjusted. In addition, the Roewe RX5 is also equipped with the memory function of the driver’s seat, and the front seat has the heating function to provide a comfortable ride experience for drivers and passengers. The rear seats support proportional tilting, which improves the flexibility of the interior space. There are also a number of USB and SD interfaces in the car, as well as the wireless charging function of the front mobile phone, which facilitates the charging requirements of mobile phones and other smart devices.

Roewe RX5 is equipped with a 1.5T turbocharged engine, which has a powerful power of 188 HP, a maximum power of 138kW and a maximum torque of 300 N m. With the 7-speed wet dual-clutch gearbox, it provides excellent power performance and smooth shifting experience for the vehicle.

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It has been nearly three years since the system was put into trial operation, and the big data system for comprehensive evaluation of radio and television program ratings of the General Administration of China has had a profound impact on the industry. What is the core architecture of the system? How does the system highlight innovation and key applications? What is the focus of the next step? Recently, the reporter of "Radio and Television Review" had an exclusive interview with the person in charge of the Big Data Research Center for Program Comprehensive Evaluation of the Radio and Television Planning Institute of the General Administration.

Author: Jiang Yong

"Buzz."

　

Walking into the communication network computer room of the big data system for comprehensive evaluation of program ratings of the General Administration of China, the roaring air conditioning sound made the recording pen stop working.

Communication network room of big data system for comprehensive evaluation of program ratings of General Administration of China.

On the rows of racks, hundreds of servers, switches and routers are running at high speed, and countless data are collected, stored and calculated here in binary form, which eventually become a series of professional numbers on the viewing table.

　

The person in charge of the Big Data Research Center for Program Comprehensive Evaluation said: "The viewing data of more than 300 million users (cable TV, IPTV, Internet TV) in China are gathered here, which is equivalent to the’ brain’ and’ warehouse’ of the whole system."

　

On December 26, 2018, the big data system for comprehensive evaluation of radio and television program ratings of the General Administration of China was put into trial operation. In the past three years, relying on the real and pollution-free viewing statistics and analysis, the system has provided important support for public opinion guidance, program broadcast management, etc., and has also become the main reference for daily assessment and advertising investment promotion of TV stations and other units.

　

"National team data", "pollution-free data" and "dehydration data" are the basic cognition of the industry on the big data system for comprehensive evaluation of ratings, but there are not many in-depth issues about how to create, how to operate and what innovative features this system has. Recently, the reporter of "Radio and Television Review" conducted an exclusive interview with the person in charge of the Big Data Research Center for Program Comprehensive Evaluation of the Radio and Television Planning Institute of the General Administration, revealing the origin, operation and development of this system.

　

On-line: an important measure to control viewing fraud from the source

The first appearance of the big data system for comprehensive evaluation of program ratings was at the end of 2018. However, as early as 2016, under the leadership of the State Administration of Radio, Film and Television, the Radio and Television Planning Institute took the lead in organizing a number of radio and television stations, network operators, research institutes, universities and enterprises, and successively carried out research and development of core technologies for viewing, standard formulation and small-scale experiments.

The big data system for comprehensive evaluation of radio and television program ratings of the General Administration of China was put into trial operation.

The person in charge said that for a long time, the CPC Central Committee has attached great importance to the construction of the viewing survey system and demanded the establishment of an authoritative and convincing new viewing survey system to promote the high-quality and innovative development of radio and television. The Party Group of the General Administration has conscientiously implemented the central government’s decision-making and deployment, and taken the construction of a comprehensive evaluation big data system for program viewing as an important measure to implement the spirit of the central government.

　

At the same time, the authoritative comprehensive evaluation of program ratings is also the general trend of the industry. All sectors of society call for the establishment and comprehensive application of a new audience survey system as soon as possible, so as to solve the outstanding problems in the field of audience survey from the source.

　

In this context, the big data system for comprehensive evaluation of program ratings came into being.

　

Attack: complete the system construction in three stages

From 0 to 1, innovative construction.

　

The big data system for comprehensive evaluation of program viewing abandons the traditional viewing survey mode and innovatively builds a new big data viewing survey system with cloud computing, whole network, full sample and big data as its important features.

　

The person in charge bluntly said, "It is very difficult, from data access to system construction, model and index design to system online, all from scratch".

　

Since 2016, the construction process of the system has been divided into three stages with different periods and different key points.

　

In the first stage, the Radio and Television Planning Institute led relevant units to carry out independent research and development of the core technology of viewing survey, formulated and published a number of industry specifications such as viewing data element set, exchange interface and cleaning rules, and independently mastered a number of core technology patents and software copyrights.

　

At the same time, by studying the theory of big data viewing survey, the index system and calculation method are determined to solve the problems of sample analysis, statistical rules and processing methods, data modeling and analysis of big data viewing under the new situation.

　

In the second stage, the Planning Institute organized a number of cable TV networks, IPTV and Internet TV institutions to carry out tens of millions of technical experiments, which verified the rationality and feasibility of the basic theory, technical scheme, index system, survey standards, model algorithms, quality control, security and privacy protection strategies of the large sample viewing survey formed in the first stage.

　

At this stage, the experiment was highly praised by experts, and it was agreed that "it can meet the needs of ultra-large-scale, multi-source heterogeneous viewing data analysis and comprehensive evaluation of programs".

　

In the third stage, in the second half of 2018, the State Administration of Radio, Film and Television decided to carry out the construction of "Big Data System for Comprehensive Evaluation of Radio and Television Program Audience" by the Planning Institute on the basis of previous scale experiments and trial and error.

　

"From project research to experimental verification to system construction and operation, it embodies the efforts and efforts of many staff." The person in charge said.

　

As far as the industry is concerned, the completion and operation of the system has played an important role in establishing a scientific, true and effective ratings evaluation system and fundamentally solving the problem of ratings fraud.

　

Architecture: five characteristics to strengthen service management

How does the big data system for comprehensive evaluation of program ratings work?

　

The person in charge introduced that the process of viewing big data involves the collection, cleaning, warehousing, analysis and application of viewing big data. "The whole process is a bit like cooking."

　

The operation flow of the system is that the user’s viewing data is directly collected from the set-top box by operators (such as gehuayouxian) and transmitted to the viewing comprehensive evaluation big data system through a secure channel. After collecting, gathering, cleaning and converting massive data, the system carries out modeling, statistics, analysis and other work, and outputs big data viewing survey indicators.

　

There is no human intervention in the whole process. At the critical data acquisition stage, the system is equipped with a three-level verification mechanism of normative verification, integrity verification and rationality verification, which effectively prevents data from being contaminated.

　

On the whole, the innovation of big data system can be summarized into five aspects:

　

First, the sample is complete, the coverage is wide, and there are massive data sources. The system has realized the aggregation and analysis of the viewing data of 300 million cable TV, IPTV and Internet TV users nationwide, covering various viewing modes such as live broadcast, review and on-demand.

　

The second is big data, cloud computing, efficient processing and accurate home. Based on big data and cloud computing technology, the system can efficiently and timely count the super-large-scale viewing data and analyze the accurate home-to-home, which can not only reflect the viewing situation of popular programs and prime time, but also accurately capture the viewing characteristics of minority programs and marginal time.

　

The third is to prevent manipulation and pollution, and fundamentally solve the falsification of viewing. The data collection, cleaning, analysis and presentation of the system are seamlessly connected, and the whole process is automated and closed to prevent human manipulation. The system is based on massive data statistics, and the influence of individual sample data pollution on statistical results can be ignored, so the system has strong anti-pollution ability.

　

Fourth, multi-dimensional and all-round, and integrated analysis leads development. The system innovatively established an indicator system of viewing big data covering more than 80 core indicators in eight aspects. Through deep mining and timely feedback of viewing data, it guided content selection, material integration, demand combination, analysis and prediction, creation and production, changed the traditional program production mode, and effectively guided the healthy development of the industry.

　

The fifth is all-media, openness, and presuppose a new orientation in the future. The system adapts to the development of media convergence and the new changes of communication pattern and communication environment, continuously enriches the sources of TV viewing data, and will comprehensively cover different communication channels such as cable TV, satellite live broadcast, IPTV, Internet TV and network audio-visual fields, and preset the new positioning and model under the general trend of national cable TV network integration and 5G mobile application in advance.

　

Impact: promoting industry development with data

At the beginning of the trial operation of the big data system for comprehensive evaluation of program ratings, many media commented that "the problem of industry ratings was rectified in a radical way".

　

Up to now, the positive impact of the system on the industry has already appeared.

　

According to the person in charge, at present, the system has exported more than 30,000 professional data analysis reports to the central leadership, Publicity Department of the Communist Party of China, industry authorities, national television stations, etc., supporting publicity and regulation, and helping TV stations to create, produce and broadcast management, which has been affirmed by many parties.

　

Through data query and analysis or data report presentation, it provides comprehensive data support for CCTV, China Education TV, movie channels and national satellite TV channels, and becomes the main data for daily program assessment.

　

On December 17, 2019, the Program Comprehensive Evaluation Big Data Research Center officially released the viewing data to the public under the brand of "China Audio-Visual Big Data (CVB)". After the release of CVB data, it was well received by the public and applauded the SARFT’s "combination boxing" and "heavy punching" to control ratings fraud.

The first viewing data released by "China Audio-Visual Big Data (CVB)" to the public.

At the end of 2020, formulated by the State Administration of Radio and Television and approved by the National Bureau of Statistics, the "Statistical Survey System of Radio and Television Program Audience Big Data" was released, and the radio and television industry became the first industry to conduct statistical surveys of government departments in the form of big data.

　

Talking about the focus of the next step, the person in charge introduced that there are about 50 employees in the Big Data Research Center for Program Comprehensive Evaluation, who are responsible for data access and analysis, data report compilation and release, public opinion analysis, data application promotion and so on.

　

On the basis of the existing work, the Planning Institute will rely on large system resources to promote the implementation of the "Big Data System Expansion for Comprehensive Evaluation of Radio and Television Program Audience" project, improve the scale of system data aggregation, optimize the data chain mechanism, improve the quality of data throughout the life cycle, ensure the accuracy, completeness and timeliness of data collection and aggregation, and ensure the authenticity, objectivity and order of data release and application.

　

With the multi-screen viewing environment, the Planning Institute will accelerate the data access of Internet TV and Internet audio-visual websites, build a data index system for the network audio-visual field, realize the effective aggregation and analysis of network audio-visual viewing data, and give full play to the role of "China audio-visual big data".

　

A few days ago, the State Administration of Radio and Television issued the Notice on Further Strengthening the Management of Cultural Programs and Their Personnel, which clearly stated: "Look at quantitative indicators such as ratings and click-through rates scientifically and increase the promotion and application of’ China Audio-visual Big Data’."

　

Regarding the new requirements, the person in charge said, "We will continue to optimize and improve the big data system for comprehensive evaluation of program viewing, better serve publicity management, support the development of the industry, and achieve comprehensive and diversified data support for the dissemination of quality programs."

　

(Ning Yahong also contributed to this article)

Editor | Ning Yahong Sui Fangfang

Many people say that buying is just to buy a toy. After driving this car, I think this sentence is wrong, at least it is not accurate on the floor, because the control of this car is actually quite good, and the driving texture is even better than most fuel vehicles. However, since everyone said it was a toy. Say: just say yes, bu~bu~pu~

This week, there happened to be one left in the editor’s office of the new trip. Taking this opportunity, I can also experience other interesting things besides the attributes of transportation.

Emission test mode

As a car, the car is very quiet when it is driven every day. In order to make you not too bored, an "emission test mode" is introduced, which can also be called "fart mode". The driver can choose the desired sound effect and the target cushion that emits the sound effect, and just wait for the opportunity to successfully spoof friends.

Opening method 1: Home interface → Click menu bar → Select toy box → Emission test mode; Opening method 2: Home interface → Click on the logo → Pull down the vehicle details page → Enter the egg list → Emission test mode.

The excitation conditions of emission test mode can be selected by yourself. If you want to make a joke at any time, you can set "put it if you want" and press the wheel on the left side of the steering wheel to excite it. If you want to look more like it, you can choose "turn around and let it go", so that when you turn a corner, your friends will not think that you are playing a prank with the action.

amusement arcade

In addition to practical jokes, a new game hall has been updated recently. My colleague Yu Si gave you a detailed explanation before.What makes Yu Si not on the class? Experience Tesla’s Beach Racing Eggs)Playing games in the car is really interesting.

Opening mode: Home interface → Click on the menu bar → Select the game hall → Beach Racing.

There are two kinds of games: single-player mode and double-player mode, which means you can play by yourself or with friends or family of the co-pilot. Single-player mode is to control steering and pedal to control deceleration through the steering wheel, and release props through the two rollers of the steering wheel. In double mode, the co-pilot player can only operate through the virtual buttons on the big screen.

Dog mode

In addition to interesting places, there are also some designs full of humanistic care in the world. When the pet is in the car, the temperature inside the car can be kept in a safe range for several hours even when the car is closed. Attention: For the safety of pets, do not use this function for a long time, and do not leave children alone in the car.

How to turn it on: Click the fan icon at the bottom of the touch screen after parking. Set the mode to "love dog", adjust the temperature, and the dog mode will continue to be maintained after leaving the car. If the battery of the vehicle is less than 20%, the owner will receive a notice about the mobile application.

Sentinel mode

"Sentinel mode" means that when the vehicle is parked, it will detect the threat through a 360-degree on-board camera and give an alarm. This function was first introduced on the Internet, and then spread to the and models.

Opening mode: enter control → safety and protection → sentry mode.

Romantic mode

When this mode is turned on, the central control large screen can instantly become a realistic fireplace, and the flames in the screen can dance briskly with the music.

forty-two

Holding down the name of your car can make you rename it. If you enter the number 42, yours will be renamed as "Life, Universe and Everything". 42 is the answer to "the ultimate answer to life, the universe and anything" in Douglas Adams’s novel A Hitchhiker’s Guide to the Galaxy. After entering 42, your car will also become a cool sky ship.

Himmelskibet

If you are tired of the earth on the map and want a change? Then you can hold the LOGO on the main screen and type "Mars", so that your map will become the surface of Mars, and your car will become a rover on the map.

However, because Google Maps can’t be used in China, this egg looks very pale, only the word Mars.

007

On other models of, press and hold the logo on the touch screen for 8 seconds to display the service access menu. Type "007" to enter the vehicle control menu and change the graphic of ""from "007 Underwater City" to submarine. Changing the depth will change the height.

However, there is no way to realize this function in the world.

drawing board

This Easter egg is nothing new. If the home page is pulled down and all the eggs are displayed, the home screen will become an electronic drawing board. You can use your imagination at will.

However, this function is not particularly easy to use in practice, and the undo function can only undo the most recent operation, which is not smart enough. There is also a way to open the sketchpad, which is to quickly click the logo three times on the homepage.

Rainbow Road

Want to show the co-pilot’s sister what is a sense of technology? After the automatic auxiliary steering is started, quickly dial the driving lever for 4 times, and the road color displayed on the screen will change from gray to bright rainbow. I think this function is much more interesting than the romantic mode, and it can bring a small surprise to the co-pilot during long-distance travel.

In addition to Rainbow Road, the world also supports Santa Claus mode. In addition to animation special effects on the screen, it will also emit unique sound effects when driving. It must be very interesting to play this at Christmas.

Edit summary/

If a friend around you just bought it and is not familiar with the function, you should know what to do after reading this article. Drop down the home page → show all the eggs you have → enter the emission test mode → "take off in place". Haha, I believe your friends will reflect on why they want to buy a toy car.

The tree wants to be quiet, but the wind will not stop. When it is at its peak, it will always be criticized or even vilified.

Founded in 2021, Huawei’s smart car selection business first brought a dream start to the world. In November, 2023, Huawei Smart Car was upgraded to HarmonyOS Zhixing. Until the Guangzhou Auto Show on November 15th this year, HarmonyOS Zhixing realized "asking the world, knowing the world, enjoying the world, and" four worlds on the same stage "in just one year. It only took three years for HarmonyOS Zhixing to achieve the technology accumulation and car sales that other brands have achieved for decades. In recent years, the development of HarmonyOS Zhixing has always been accompanied by questions such as "big talk" and "bound feelings", and every technological upgrade and huge sales have left detractors speechless.

Big coffee gathered in a good car, and the Guangzhou Auto Show was sloppy without visiting HarmonyOS Zhixing.

This year’s Guangzhou Auto Show HarmonyOS Zhixing booth has many bright spots. Among the attendees, Shi Xiaonuo was hosted by CCTV’s bright mouth and beautiful women, followed by Yu Chengdong, managing director of Huawei, chairman of BG, and chairman of BU, a smart car solution, and Yin Tongyue, secretary of the Party Committee and chairman of Chery Holding Group Co., Ltd., joined hands with HarmonyOS Zhixing booth to review the extraordinary achievements made in the first anniversary of HarmonyOS Zhixing and discuss "how China Automobile can continue to develop in the era of smart electric".

In the era of traditional fuel, the right to speak in the automobile industry is firmly in the hands of countries such as Europe. With the upgrading of automobile manufacturing and technology research and development in China, we not only tied the pace of Europe and the United States in fuel vehicles, but also achieved overtaking in new energy vehicles. In the second half of new energy vehicles-intelligent electric era, "what is a good car" will be defined by China. HarmonyOS Zhixing, which has a rapid momentum, has delivered more than 500,000 vehicles, and achieved the double crown of "New Force Selling Crown+More than 500,000 Models Selling Crown", showing the world the "China answer of a good car". In the future, HarmonyOS Zhixing will not be satisfied with the temporary popularity, but will stick to the long-term principle, devote itself to promoting the intelligent transformation of the automobile industry, get rid of the homogenization of products, build another landmark brand of China automobile, and help China transform from a big automobile country to a powerful automobile country.

In terms of automobile products, the HarmonyOS Zhixing booth brought a variety of star models, which attracted many visitors to visit and experience. The first is the phenomenal medium and large SUV, which won 170,000 large cars in 10 months, and has been the TOP 1 luxury car sales of more than 500,000 for 7 consecutive months, which really broke the ceiling of luxury cars.

Secondly, the flagship car of panoramic wisdom, which launched HUAWEI ADS 3.0 advanced intelligent driving at Guangzhou Auto Show. It is reported that the car can realize the strong intelligent driving performance of parking space to parking space, crossing the gate by itself and taking over the whole process of complex road conditions. Not only that, the car also announced the latest test results of Elk, with a speed as high as 81.19km/h, exceeding the level of luxury cars such as Mercedes-Benz E and S, showing strong chassis quality, body stability and excellent handling.

Moreover, it has continued to maintain the hot-selling momentum. The car is set to be nearly 40,000 in one and a half months and delivered nearly 10,000. With the improvement of all-round strength, the intellectual R7 is said to have realized the three revolutions of "space, performance and intelligence" and super safety, and the materials and production technology of millions of luxury cars in the intellectual world are still solid, which makes some new energy head manufacturers who cut corners feel ashamed.

Finally, the Zunjie new car is jointly built by Huawei and Jianghuai Automobile. Huawei empowers the upper limit of epoch-making experience, and Jianghuai builds a million-level quality foundation and is committed to providing users with a more luxurious and comfortable driving experience. HarmonyOS Zhixing defines this new car as "a million-class ultra-luxury new species", which represents China cars to break the market monopoly of traditional luxury car companies. It is revealed that Zunjie’s new car will be launched next spring, and the price will exceed one million yuan.

In the era of smart cars, HarmonyOS Zhixing fills the gap of ultra-high-end cars in China.

From the debut of HarmonyOS Zhixing at last year’s Guangzhou Auto Show to the "Four Worlds on the Same Stage" at this year’s Guangzhou Auto Show, HarmonyOS Zhixing has demonstrated the miraculous acceleration of China Auto in the era of smart electric. Speed is the appearance, strength is the foundation. HarmonyOS Zhixing has accumulated the trust and choice of more than 500,000 users, relying on the unique manufacturing quality and technology accumulation. Different automobile brands and the same HarmonyOS ecology, HarmonyOS Zhixing has been aiming at the high-end automobile market from the beginning, and is committed to breaking the gap in the ultra-high-end market of China’s own brands.

The high-end of HarmonyOS Zhixing is first of all the high-end technology. From the beginning of research and development, it is aimed at the needs of users. HarmonyOS Zhixing relies on the consumer understanding accumulated by Huawei for more than ten years, and the terminal has many years of experience to gain insight into the needs of high-end users, and develops and upgrades technologies with the thinking of Internet giants, and integrates them into automobiles. Up to now, HarmonyOS Zhixing already has the HarmonyOS 4 operating system, which provides users with a smoother interactive experience and rich and interesting intelligent interconnection functions;

HUAWEI ADS 3.0 intelligent driving system realizes a more accurate, sensitive and safe assisted driving experience through multi-sensor fusion and powerful computing platform; HarmonyOS Zhixing also introduced the Great Model of Thousand Enlightenment, which realized millimeter-level accurate perception in the cabin and skeleton-level human perception in the whole cabin, and brought adaptive adjustment of the main driver including steering wheel, rearview mirror and HUD elevation, making driving more comfortable and convenient.

Huawei Turing platform, equipped with multi-modal fusion sensing system, HUAWEI DATS dynamic adaptive torque system, HUAWEI xMotion intelligent body collaborative control system, etc., uses AI and software capabilities to maximize mechanical quality and bring users a better, safer and more comfortable driving experience.

Everyone is saying that safety is the greatest luxury, but HarmonyOS Zhixing realized it with his heart. On the level of active safety, HarmonyOS Zhixing led the industry by relying on ADS 3.0 intelligent driving system, forming an intergenerational advantage, and avoiding more than 893,000 possible collisions. In terms of passive safety, relying on the effective empowerment of automobile manufacturers, the materials used in chassis suspension, front and rear anti-collision beams, body structure and other aspects are solid, which brings stronger safety guarantee to users.

The high-end of HarmonyOS Zhixing is basically a systematic high-end. With Huawei’s investment and accumulation in chips, operating systems and software, hardware, AI technology and development tool chain for many years, HarmonyOS Zhixing has provided systematic technical support for automobile enterprises. In addition, thanks to Huawei’s unique system integration capability, HarmonyOS Zhixing empowers car companies with advanced experience in supply chain management, modeling design, technology research and development, intelligent manufacturing, fine testing and marketing communication of flagship products in the field of consumer electronics, so as to ensure that its models have industry-leading quality. It seems that it can be said that, aside from the limitations of manufacturers’ manufacturing, HarmonyOS Zhizhi has brought smart electric vehicles with almost no short board to the China market.

Jianghu car review:

At the Guangzhou Auto Show, the HarmonyOS Zhixing booth was as crowded as ever. What many people don’t like is that HarmonyOS Zhixing has always been confident, and thinks that the definition of high-end or luxury cars must be made by European, American and Japanese car brands with hundreds of years of experience in building cars. However, with the technical research and development of China automobile enterprises and the promotion of vehicle manufacturing, as well as the promotion of the energy revolution in the automobile industry, the quality of self-owned brands has been equal to that of Europe, America and Japan. In the era of intelligent electric power, HarmonyOS Zhibehavior relies on the technical and systematic advantages of Huawei’s technology giant to turn the tide for traditional independent automobile manufacturers, and gives generate, a "Four Boundaries" model, an unprecedented intergenerational advantage in terms of interior and exterior texture, intelligent cockpit, intelligent driving and vehicle safety, and allows China’s own brand to occupy a place in the ultra-high-end automobile market. HarmonyOS Zhixing has nothing to do with patriotism. Its success has brought unprecedented electric travel life to users, and also provided a correct development path for many China car companies.

Recently, Liangpin Store announced that it will implement the largest price reduction for the first time in 17 years, covering 300 products, with an average price reduction of 22% and the highest drop of 45%. This news has aroused widespread concern and heated discussion. On the one hand, some people think that this is a positive measure for good shops to stimulate consumption and give back to users; On the other hand, some people worry that this move may damage the brand image and even trigger an industry price war. Is the price reduction strategy of good shops more beneficial than harmful, or more harmful than beneficial? This paper will discuss it from many angles.

First, the considerations behind the price reduction strategy

Intensified market competition: In recent years, the competition in the snack market has become increasingly fierce, and emerging brands have emerged constantly, posing challenges to traditional brands such as good shops. In order to maintain market share and competitiveness, good shops may think that reducing prices is an effective coping strategy.

Inventory pressure: affected by the epidemic, the supply chain is unstable, and good shops may face the problem of inventory backlog. The price reduction strategy is helpful to alleviate the inventory pressure and speed up the capital turnover.

Give back to consumers: The price reduction of good shops is relatively large, which helps to lower the threshold for consumers to buy and enhance their purchasing power, thus giving back to consumers.

Second, the possible positive impact of the price reduction strategy

Stimulate consumption: the price reduction strategy is conducive to attracting more consumers to pay attention to and buy good shop products, thus driving sales growth.

Increase market share: By reducing prices, good shops are expected to further expand market share and consolidate their position in the industry.

Strengthen the connection between brands and consumers: the price reduction strategy may make consumers feel the sincerity and care of brands, thus enhancing their loyalty to brands.

Third, the possible negative impact of the price reduction strategy

Damage to brand image: A substantial price reduction may cause consumers to have doubts about the quality of products in good shops, thus affecting the brand image.

Profit decline: the price reduction strategy is bound to have an impact on the profits of good shops, which may lead to a decline in profits in the short term.

Industry price war: the price reduction strategy of good shops may lead to other competitors’ follow-up price reduction, which will lead to industry price war and have a negative impact on the whole industry.

Fourth, the focus of controversy and thinking

Brand positioning and price strategy: As a leading enterprise in the snack industry, Liangpin Store has always maintained a high brand image and market positioning. Is this substantial price reduction consistent with its brand positioning? Is there a risk of self-deprecation of the brand?

Balance between quality and price: the price reduction strategy may cause consumers to worry about product quality. How can good shops ensure product quality and safeguard consumers’ rights and interests while reducing prices?

Long-term development and short-term benefits: the price reduction strategy may have an impact on the short-term profits of good shops, but in the long run, will it help to enhance market share and brand influence, so as to achieve long-term development?

V. Conclusion and prospect

To sum up, the price reduction strategy of good shops has both positive aspects and potential risks. As an enterprise decision-maker, it is necessary to make a wise choice on the basis of weighing the pros and cons. From the consumer’s point of view, the price reduction strategy has undoubtedly brought them benefits. However, quality is always the most concerned issue for consumers, and good shops need to reduce prices while ensuring that product quality is not affected.

Red Net News November 1 ST(Reporter Zhou Yuguang) We have taken you to experience the equation Leopard 8 (See:Full throttle 360-degree analytical equation Leopard Leopard 8 Is it actually a hard-core "daddy car"?), so what is the driving texture of this new car? Is it good to drive? How to choose Leopard 5 and Leopard 8? Through a short test drive, we have the answer: If you prefer to cross-country occasionally in daily life, Leopard 8 is the best choice. If you want to conquer mountains and seas, Leopard 5 will be more suitable. For detailed experience, you can click on the video to watch.

Note: "Full throttle" is a video column we launched, sharing the car stories you have never known, and also sharing the fast car life. Pay attention to us and start with full throttle!

　　International Online auto channel News: The shape of the logo is very important for the automobile brand. In a sense, it can represent the initial intention, origin characteristics and even the imprint of an era when the brand was established. On March 22nd, the United States Patent and Trademark Office publicized the latest brand LOGO of Buick brand, which was different from the previous Buick logo. Instead of the design of three shields in a stepped manner, it was displayed in a straight order, and the shield shape was more concise. It is reported that the new LOGO may be applied to the future Buick pure electric products.

Comparison chart between 2010 version of LOGO and newly publicized LOGO

　　Only by understanding the past can we master the future. If we trace the origin of these three shields in the Buick logo, we should start with david dunbar buick, a Scot who founded Buick Motor Company more than 100 years ago. Buick developed until 1937, but failed to launch a satisfactory logo. It was not until 1959 that Buick had the three-shield logo, which represented three models, namely Lesabre, Invicta and Electra. Buick’s first pure electric concept car, which will be represented by the new LOGO, also inherits and continues the naming of Electra.

1904 edition LOGO

1913 edition LOGO

1920 edition LOGO

1935 edition LOGO

1937 edition LOGO

1939 edition LOGO

1942 edition LOGO

1959 edition LOGO

1975 version of LOGO

1990 edition LOGO

2002 edition LOGO

2007 edition LOGO

LOGO 2010 edition

　　It is a long process for a representative model to develop into a future concept car since the brand was established, so naturally there is the slogan "Breaking through time and space" when the Electra new energy concept car was released. Before 2025, Buick will launch five electric vehicles based on the Otneng platform, and Electra may be one of them. (Photo courtesy of GM Buick)

Beijing Benz’s production plant in Shunyi has started the technical transformation of the domestic long wheelbase GLE (code T167) in order to achieve flexible collinear production with other high-end passenger cars. The annual production capacity of this factory will remain unchanged at 150,000 vehicles. The domestic long-wheelbase GLE project was completed in April 2024, with an estimated total investment of 3.4 billion yuan. The goal is to go offline and put into production by the end of 2026.

The domestic long-wheelbase GLE will be built based on the second mid-term modification of GLE in overseas markets. The appearance of the GLE is increased with a star-studded light strip, and the car is equipped with a co-pilot display. Drawing lessons from GLC L’s lengthening strategy, it is estimated that the length of the new car will reach nearly 5.03 meters and the wheelbase will be close to 3.1 meters.

The R&D team of Mercedes-Benz China has made great efforts to localize the domestic long-wheelbase GLE, ensuring that the new car will have the rear comfort and leading intelligent technology specially designed for the China market.

In terms of power system, imported GLE equipped with 2.0T four-cylinder and 2.5T six-cylinder engines, matched with 9AT gearbox and 4MATIC four-wheel drive system, is expected to be used in domestic long-wheelbase GLE. Especially for the 2.0T engine, the latest M254 EVO series (scheduled to be put into production in August 2025) will be adopted, which will meet the national emission standards. The maximum power of its turbocharged gasoline engine can reach 95kW/L, and the corresponding maximum power is 190kW.

1905 movie network news On June 16th, the film held an advance viewing ceremony in Shanghai. Director, screenwriter and starring with actors,,, debut.

The directors, actors, producers who have cooperated with Wang Baoqiang, the Olympic champion and son Zou Mingxuan who cooperated and participated in the variety show all came to the scene to support them, which made the scene set off a wave of "memory killings in the same box".

Coincidentally, it happened to be Wang Baoqiang’s Lunar Birthday, and the audience and friends also collectively sang birthday songs and offered their blessings to him.

Speaking of the six-year creative process, director Wang Baoqiang was filled with emotion. "This is a work with realistic theme, and it also contains the theme I want to express in recent years. Everything I want to say is in the movie." Chen Yongsheng, a former actor, is very grateful to director Wang Baoqiang for giving him the opportunity to break through the image. Shi Pengyuan admits that he was very nervous when he joined the group on the first day, but the director has been very patient and caring for him, which has made him gain a lot.

Chen Sicheng, the director of Wang Baoqiang’s "detective chinatown" series, witnessed the creation of "In the Octagonal Cage" and was one of the first people to see the film. "I didn’t expect Baoqiang to choose this theme, and the degree of completion was so high. Everyone has an octagonal cage in his heart and wants to break free. I hope this film will bring the audience and China movies out of the octagonal cage."

Actor Haoran Liu also lamented the contrast of "Uncle" Bao Qiang. "I was the most familiar person with Bao Qiang. I saw him in this movie as a stranger, and the actors’ performance was so good!" On the occasion of the reunion of the crew, the founders also put words on the spot: "Tang Detective 4" doesn’t have to wait for six years!

Director Xu Zheng recalled the wonderful time when he celebrated Wang Baoqiang’s birthday in the "Thailand" crew more than 10 years ago. "Time flies so fast. This time, Baoqiang re-directed the tube, and there must be a unique trick. When I saw the trailer, I felt that this texture would definitely be’ successful’!"

Zou Shiming, the Olympic boxing champion, affirmed "The Octagonal Cage" from a professional point of view. "The technical movements in the movie are very professional, and it also shows that the children in the mountains are not afraid of suffering and suffering, and they want to change their destiny with their fists."

　　China Economic News Network (Liu Chenxi)On November 28th, at the full scene conference of Zhijie S7 and Huawei, HarmonyOS Zhixing’s first car, Zhijie S7, was officially released. Zhijie S7 provides a total of four versions, creating a high-end fashion appearance and a more extreme space experience with the new OneBox design. The new DriveONE 800V silicon carbide high-voltage power platform and Huawei Turing intelligent chassis perfectly integrate the ultimate power and intelligent driving control. The HarmonyOS 4 smart cockpit was launched, and with intelligent technologies such as HUAWEI ADS 2.0 advanced intelligent driving system, it brought consumers a brand-new smart travel experience.

　　Yu Chengdong, managing director of Huawei, CEO of BG and chairman of BU, a smart car solution, said: "Zhijie S7 is the first pure electric car of HarmonyOS Zhixing, which was deeply empowered by Huawei in the fields of product definition, ID design and user experience, and launched a number of Huawei black technologies, opening a new chapter in smart travel."

　　Brand-new OneBox modeling, exploring new forms of wisdom and beauty

　　Through the new body shape of OneBox, Zhijie S7 has broken the design ideas and architectural space constraints of traditional cars, explored new forms of wisdom and beauty that are more in line with the travel needs of the intelligent era, and become a new choice for urban trend travel.

　　In addition, Zhijie S7 also has a super-running design, 21-inch forged wheels, Brembo high-performance calipers and the industry’s first FNC perforated brake disc, with a more dynamic sports kit to create a distinctive sports aesthetics. Five exterior color schemes and three interior color schemes can meet the individual choices of different users.

　　Innovative yachts surround the cockpit and enjoy new comfort.

　　The length, width and height of Zhijie S7 are 4971*1963*1461mm and the wheelbase is 2950mm respectively. Under the proper body size of urban commuting, the mechanical space is minimized and the seating space is maximized. The innovative yacht-surrounded cockpit design is adopted in the car. Through the three-zone design of sports driving, enjoying the queen’s space of the co-pilot and enjoying the large space in the back row, the driving pleasure and comfortable riding experience are perfectly balanced.

　　The Queen’s Space of the S7 Co-driver in Zhijie not only provides a flat multifunctional instrument panel, but also is equipped with a zero-gravity seat that supports one-button suspension, making life more ceremonial.

　　Zhijie S7 co-pilot provides double storage compartments up and down, expanding more scene experiences of the co-pilot, and the lower part of the hollow center console also has 11.9L storage space. In addition, the trunk of Zhijie S7 has a volume of 420 liters, and there is 52 liters of extra storage space under the hidden compartment. After the rear row is laid down, the storage space can be further expanded to 1,450 L, which can easily meet the travel needs of many people in the whole family.

　　The first launch is equipped with Huawei Turing intelligent chassis, which releases the ultimate driving pleasure.

　　Zhijie S7 is equipped with a brand-new DriveONE 800V silicon carbide high-voltage power platform. The total power of the front AC asynchronous motor and the rear permanent magnet synchronous motor four-wheel drive combination is 365kW, and it has the highest speed of mass production in the industry of 22000rpm, and the acceleration of 0-100km/h takes only 3.3s. IPB intelligent integrated braking system has faster braking response and stronger braking force, and the braking distance of 100-0km/h is as low as 33.5 meters. The combination of front virtual kingpin double wishbone and rear five-bar independent suspension improves the handling limit of the vehicle, and the test score of Elk reaches 83.1km/h, which is comparable to that of super-running.

　　Efficient power system combined with lightweight body, ultra-low wind resistance and energy recovery strategy makes the comprehensive power consumption of Zhijie S7 100 km only 12.4 kW·h, the comprehensive cruising range of CLTC can reach 855km, and the cruising range of 800V super fast charging can be increased by 215km for 5 minutes, thus opening a new era of worry-free travel with pure electricity.

　　Zhijie S7 is also equipped with Huawei Turing intelligent chassis for the first time, including the adaptive air suspension system of millions of luxury cars and the four core technologies of road perception, intelligent vehicle state perception, dynamic adaptive torque control and intelligent body collaborative control, which are jointly adjusted by Huawei German Institute to intelligently control performance.

　　HarmonyOS 4Get on the bus for the first time, the wisdom experience is advanced.

　　Zhijie S7 took the lead in getting on HarmonyOS 4, adding features such as Super Desktop 2.0, 3D car control desktop, brand-new theme, brand-new rendering engine, etc., bringing a more easy-to-use and convenient intelligent cockpit experience. HUAWEI MagLink can easily expand the screen for the back row, that is, hang it and connect it, creating a magical space full of design, immersion and technology for users, and carrying the joy of family travel.

　　The newly upgraded Xiaoyi supports the characteristics of short word wake-up, no wake-up, custom timbre, visible and ready to speak. Through active learning and active perception, Xiaoyi can actively provide services according to user habits and travel scenarios, such as actively adjusting air conditioners. At the same time, Xiaoyi is an intimate travel housekeeper, and functions such as booking tickets, watching movies and reminding events help users plan their trips.

　　Starting parking and driving, high-level intelligent driving is smarter and smarter.

　　Zhijie S7 is the first parking driver in the industry. Vehicles can find their own parking spaces and park in them. If the parking spaces are occupied, they can roam to find parking spaces, which completely solves the pain point of difficult and time-consuming parking. Before traveling, you can also call the car with one button and let the car find someone. In addition, Zhijie S7 intelligent parking can be parked at sight, realizing the only auxiliary parking function of mechanical parking spaces in the industry and supporting 160+ parking scenarios.

　　Zhijie S7 is equipped with the continuously evolving HUAWEI ADS 2.0 advanced intelligent driving system, and has the industry-leading fusion sensing system. Through advanced algorithms and computing power, the intelligent driving ability is constantly refreshed, and the success rate of urban elevated import and export is 99+%. GOD’s general obstacle detection network and RCR road topology inference network enable Zhijie S7 to have powerful all-scene and all-weather perception ability, which can accurately identify vehicles, pedestrians, traffic facilities and signs, piles and so on, and realize high-order intelligent driving without relying on high-precision maps in the country.

　　Safety is the greatest luxury. On the basis of high-order intelligent driving ability, Intelligent S7 realizes the front and rear and lateral active safety capabilities through the evolved omni-directional anti-collision system CAS2.0, and the forward AEB supports active braking at a speed of 120 km/h. Full-dimensional super-strong body adopts strict design standards, has the highest level of battery safety, and cooperates with healthy cockpit and privacy protection to protect users’ travel.