First financial news, AITO is speeding up the listing of new cars. Huawei Terminal announced on September 10th that it will release the new M7 five-seat car on September 12th. With the release of new cars, the matrix of AITO vehicles will include M5, M5 pure electric version, M5 intelligent driving version, M5 pure electric intelligent driving version, M7 and M7, and it is planned to release M9 in the fourth quarter.

AITO Wenjie is a brand jointly launched by Huawei and Cyrus. At present, there is a big gap between the sales volume of the industry and the new force of making cars on the head. As a representative of Huawei’s intelligent car selection model, Huawei urgently needs to prove its ability to ask for cars.

In August, the sales of nine new car-making forces, including Ai ‘an, Ideality, Weilai and Deep Blue, all exceeded 10,000, and the delivery volume of AITO was 5,018.

In the case of sluggish sales in the world, Huawei’s auto business has shown signs of being more enterprising recently. In addition to speeding up the listing of new cars, in June this year, Huawei also received 21 "Jiejie" trademarks, which was interpreted by the industry as that Huawei will have the leading role in Jiejie trademarks and become a unified brand name for Huawei’s smart car selection model in the future. In July, the "AITO Joint Working Group on Marketing and Service" set up by Cyrus Auto and Huawei began to be fully responsible for the end-to-end closed-loop management of marketing, sales, delivery, service and channels, marking the strengthening of cooperation between the two parties. From the perspective of products in the second half of the year, the new M7 and M9 models are undoubtedly the most concerned.

Cross-border sales are under pressure

Yu Chengdong, managing director of Huawei, CEO of BG and CEO of BU, a smart car solution, has previously revealed some information about the new M7 model. According to Weibo, the model has 3338mm interior space and 686L trunk volume. Yu Chengdong also highlighted the safety attributes of the new M7. In addition, the M9 full-size SUV will also be launched at the end of the year.

The launch of new cars is very important for the international community to boost sales. Since the beginning of this year, international sales have been under pressure. According to the production and sales data of Celestial, the sales of Celestial cars in July and August this year dropped by 45.69% and 67.52% year-on-year, which contributed to the year-on-year decline in sales in the first eight months of this year. The reporter learned from the Celestial Securities Department that in its production and sales express, the source of Celestial automobile sales is mainly from the world.

"In the first quarter, the promotion of the automobile industry caused users to have a wait-and-see mood. The user’s expectation that the M5 version will be released in the second quarter has a certain impact on the sales of existing models." Cyrus explained the reason for the decline in sales in the first half of the financial report.

AITO WeChat official account also stopped disclosing monthly delivery this year. According to the scattered data, AITO delivered 4,585 new cars in April this year, 5,629 in May and 5,018 in August, and there is no good news that the monthly delivery has exceeded 10,000. Compared with last August, the delivery volume of the industry exceeded 10,000 vehicles, reaching a peak of 12,000 vehicles in October.

According to the data of the Association, in the ranking of wholesale sales of new energy passenger cars in August this year, Sailis sold 5,018 vehicles, which did not rank among the 20, lagging behind the new car-making forces with monthly sales exceeding 10,000, such as Guangzhou Automobile Ai ‘an, Ideality, Weilai, Zero Run, Tucki and Nezha.

While the sales volume problem is anxious, Cyrus and Huawei have not tasted the sweetness in performance since the delivery. In 2022, thanks to the higher selling price of M5 and M7 and the increase in sales volume, the revenue of Cyrus doubled year-on-year. However, due to the increase in sales expenses and investment in R&D, the loss doubled year-on-year, reaching 3.832 billion yuan. In the first half of this year, Cyrus did not turn losses, and its revenue also decreased by 11.14% year-on-year.

It is also doubtful how much performance increment the car business can bring to Huawei. In 2022, Huawei’s smart car solution business revenue was 2.077 billion yuan, accounting for only 0.3% of the total revenue. If the cumulative investment of smart car solution BU is 3 billion US dollars, the business is still losing money. In the first half of this year, the smart car solution business revenue was 1 billion yuan, equivalent to half of last year’s annual revenue, and it seems to be standing still.

Yu Chengdong is under a lot of pressure whether it can bring the sales volume of the industry together and set a benchmark for Huawei’s car business. Since the beginning of this year, Yu Chengdong has been a frequent platform for the world, and its Weibo has twice mentioned that it has spent a lot of money on the new M7 model, saying that this model has "newly invested 100 million yuan to upgrade its interior and exterior" and "spent 500 million yuan to upgrade and build it". In July, Yu Chengdong warmed up the new M7 at the exchange meeting with distributors and suppliers, and in August, he appeared at Chengdu Station to promote the model.

Regarding the sales volume, Yu Chengdong previously responded that the sales volume is only the result of a certain development stage, and what is reflected behind it is actually the relationship with users. Due to lack of experience and experience, I took some detours. At this time, I need to give full play to my own advantages, be determined, and insist on making the ultimate products. Yu Chengdong revealed that in the face of external shocks, the company will speed up improvement, such as optimization in retail, service, delivery and other fields this year, and at the same time optimize the mechanism, increase unannounced visits to stores and other means to enhance the overall service capacity.

Adjustment of cooperative relationship

Since the beginning of this year, it has been frequently speculated that Huawei is devoting itself to building cars, and there are even rumors that Huawei BU wants to seek independence. The root cause of the rumors is that Huawei’s car business has not brought obvious increase and its development prospects are still unclear. In fact, outside Celeste, which has the deepest cooperation with Huawei, many car companies are considering cooperation with Huawei, and the cooperation relationship has undergone adjustment.

At present, the cooperation between Huawei and car companies is divided into three categories, namely vertical parts supply, HI(HuaweiInside) and Huawei Intelligent Selection. HI mode provides full-stack smart car solutions for car companies, and Huawei Intelligent Selection mode is deeply involved in product definition, styling design, marketing and user experience. The cooperation depth of these three models is from shallow to deep.

In the cooperation between car companies and technology manufacturers, who has the "soul" is a controversial issue, especially for Huawei, which has always been strong in product control, car companies will inevitably choose carefully. Some auto industry analysts told reporters that with the competition of new energy vehicles entering the second half, profits will gradually tilt towards electronicization and intelligence, and automakers are wary of cooperation with technology manufacturers.

In March this year, Guangzhou Automobile Ai ‘an AH8 project changed its HI cooperation mode with Huawei and changed it into a component supplier mode. AH8 will be independently developed by Ai ‘an. Some car companies have made two preparations. In April this year, the cooperation mode between BAIC Extreme Fox and Huawei changed from HI mode to intelligent car selection mode. At the same time, BAIC started its own research. At the end of August, Beiqi polar fox koala opened for pre-sale, and this model is positioned as the world’s first smart parent-child car. The reporter learned from Beiqi Blue Valley Securities Department that koala has no cooperation with Huawei. In addition, Chery, Jianghuai and Huawei have cooperated in car selection. Among them, Chery and Huawei have jointly launched a number of smart electric vehicles, and Chery is also developing an independent new energy brand iCAR.

Huawei is aware of the challenges it faces. At the "China Electric Vehicle committee of 100 Forum 2023" in April this year, Yu Chengdong said frankly that among domestic partners, new forces are unlikely to choose Huawei intellectually, international giants will not choose it for some reason, and traditional car companies will not choose it if they are afraid of losing their souls, which makes Huawei face great challenges.

Even in the face of the dynamic adjustment of the cooperative relationship with car companies, in recent years, when Huawei emphasized the stability of cash flow and gave up heavy assets to enter the automobile production, Huawei still responded many times and denied the path of building cars independently. At the beginning of this year, Ren Zhengfei, founder and CEO of HUAWEI, issued a decision announcement, stressing that "Huawei" or "Huawei" should not be used in vehicle promotion and appearance, and the time limit of "Huawei does not build cars" should be extended by five years.

Under this circumstance, in the limited cooperation with car companies, how Huawei can achieve the maximum benefit and the most ideal commercialization goal has become a core issue. In August, it was reported that Huawei made strategic adjustments to its BU business to reduce investment in non-core business and put money to the cutting edge. However, Huawei officials did not respond to this news.

In terms of business strategy, in the foreseeable time, the high probability of asking the world will still be the most important force point of Huawei’s car business. The new M7 and M9, which will be released on the 12th, will become the biggest concern of the international community in the second half of the year.

Original title: Q will release the new M7 model. How long will Huawei "build a car" window?

According to the plan, three new cars will be launched this year, including a medium-sized SUV and a medium-sized SUV, in addition to the pre-sale D9. Recently, Zhao Changjiang, general manager of Tengshi Sales Division, has also started to preheat medium-sized SUVs on his personal social platform, and the new car is positioned as a luxury and fashionable five-seat SUV. The online auto market has obtained a set of road test spy photos of Tengshi X. The new car is not excluded as a shell test car of a new medium-sized SUV, and will replace the existing Tengshi X in the future. With reference to Tengshi’s pricing strategy, it is estimated that the starting price of the new car may be around 300,000 yuan.

ten past six p.m.[The first shot of price reduction after the Spring Festival! BYD Qin entered the price range of 70,000 yuan] On February 18th, Wang Chuanfu, chairman and president of BYD Co., Ltd., said at the Guangdong High-quality Development Conference: "At present, the transformation of the automobile industry has entered the deep water area, and the electrification transformation continues to drive in the fast lane, and the intelligent transformation begins to shift gears to speed up. The development of new energy vehicles will only run faster and faster, and will not give us the opportunity to stop, slow down and catch our breath. "

One day later, BYD announced the launch of two models, Qin PLUS Glory Edition and Destroyer 05 Glory Edition, and the starting price dropped to 79,800 yuan. It is worth mentioning that in February, 2023, a year ago, BYD and Tesla both launched a price war, among which Qin PLUS DM-i version reduced the price to less than 100,000 for the first time. The price offensive also made Qin PLUS the best-selling product in China A-class car market in 2023, with cumulative sales exceeding 400,000 vehicles last year.

After this price reduction, the starting version of Qin PLUS Glory Edition has created a new low in the price of plug-in hybrid cars of the same level in the industry, which is close to the price of joint venture and independent fuel cars such as Buick and Changan. The reporter also learned that BYD’s price cuts have attracted close attention in the industry, and many car companies are studying countermeasures, and it is not ruled out that they will follow up the price cuts.

The difference between BYD Tang dm and dmi is the power system. Tang dm is equipped with 2.0T+ plug-in hybrid, while Tang dmi is equipped with 1.5 plug-in hybrid. There are some differences in power between the two cars.

BYD Auto is an automobile manufacturer with independent research and development, independent production and independent brand, and is committed to producing national cars with good quality and low price. In terms of product design, BYD Auto combines the international advanced design concept and the aesthetic concept of China culture to create a unique model.

The brand identity of BYD Auto has also changed. The new logo no longer uses the original blue and white colors, the pattern is changed to an oval shape, and light and shadow elements are added, so the font and graphics have changed greatly. This change highlights the essence of BYD’s innovation, technology and corporate culture, and injects new connotation and vitality into the brand.

When choosing Tang dm and dmi, consumers need to decide according to their own needs and budgets. The 2.0T+ plug-in hybrid system equipped by Tang dm can provide stronger power performance, while Tang dmi is equipped with a more economical and practical 1.5 plug-in hybrid system. If you pay more attention to dynamic performance, you can choose Tang DM; If you pay more attention to economy and environmental performance, you can choose Don dmi.

In a word, there are differences between BYD Tang dm and dmi in power system, and consumers can choose their own models according to their own needs. At the same time, BYD will continue to adhere to the development route of independent research and development, independent production and independent brand, and constantly introduce more high-quality and innovative automobile products.

　　[car home domestic spy photos] Recently, we got a set of interior spy photos of Haval’s brand-new plug-in hybrid SUV "(|)" from netizens. From the photos, we can see that this car will have three central control screens, and its configuration and sense of technology are very good.

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　　Friendly reminder:I hope enthusiastic netizens can photograph the spy photos of your new car and send them to our corresponding mailbox: diezhao@autohome.com.cn. I look forward to your letter and become a member of the "spy".

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　　The interior of this car is photographed in black and white, and the overall look is quite simple and refreshing. And as can be seen from the picture, there is a huge screen on the center console, which we expect will bring a good entertainment experience to the co-pilot position.

　Below the center console, the physical buttons of new cars are mainly concentrated here, and the number is also small, which is consistent with the design trend of "big screen, few buttons" of current models. In addition, you can also see two mobile phone wireless charging areas. Similarly, according to the current trend, these two charging panels may support 50 watts of wireless fast charging.

　　When you come to the back row, you can see that there is an air conditioning air outlet in the back row of the car, but it is not a version with adjustable independent temperature zone, and a USB charging interface configuration will be placed under the air outlet. In addition, judging from the pictures taken, the performance of the rear space of the car should also be good, and the floor is relatively flat.

　　According to the declaration map we obtained from the Ministry of Industry and Information Technology, the design of the new car is different from that of the current Haval model. The 7-shaped headlights are very unique, with a borderless front grille, which highlights the sense of technology. In addition, the new car has a more wild front face to choose from, and the style is more changeable. In terms of body size, the length/width/height of the new car are 4758(4771)/1895/1725mm respectively, and the wheelbase is 2800mm, or it is positioned as a medium-sized SUV.

　　In terms of power, the new car is equipped with a plug-in hybrid system consisting of a 1.5L engine and a motor, in which the maximum power of the engine is 85kW. The battery is the ternary lithium battery of Guoxuan Hi-Tech. From the tail mark, the new car or lemon DHT technology equipped with the Great Wall is expected to have a good performance in fuel consumption. We will continue to pay attention to more news about the new car. (Text/car home Luo Aoyu)

According to the official news, since the new M7 was officially launched and delivered on September 12th, it has exceeded 70,000 units in 45 days, which is half a month ahead of the time when it exceeded 60,000 units on October 15th. The new M7 in Wenjie has launched five models, with the price range of 249,800 yuan to 329,800 yuan.

As a modified model, the appearance of the new M7 has not changed much from that of the old model. The main change is that the MAX version updates and upgrades the AGS active intake grille, which optimizes the drag coefficient of the whole vehicle by 11%. In addition, the new car has added a side-looking camera at the front fender and adopted Huawei ADS 2.0 advanced intelligent driving system.

The body size of the new M7 is 5020mm (length) × 1945mm (width) × 1760mm (height), and the wheelbase is 2820mm. The rim is available in 20-inch and 21-inch specifications, and the body color has added ice crystal silver. In addition, the new car can also be equipped with electric pedals, electric suction doors and luggage racks with built-in network antennas. In terms of storage space, the trunk volume of the five-seat model is 686 liters, which can be expanded to 1619 liters at the maximum, and the trunk length of the six-seat model is increased by 46 mm.

In terms of interior, the overall design of the new M7 basically continues the old model, and only the color of the steering wheel is fine-tuned to keep it consistent with the theme color in the car. The new car is equipped with a 10.25-inch curved full LCD instrument panel and a 15.6-inch central control panel, with a built-in HarmonyOS intelligent cockpit system. In addition, the new car is also equipped with independent air conditioning in three temperature zones.

The new car comes standard with four seats and is equipped with ventilation, heating and massage functions. In addition, the new car is equipped with Huawei’s in-vehicle smart screen system, and the rear row can support two sets of Huawei’s in-vehicle smart screen systems, supporting functions such as front and rear multi-screen connection and interaction, car control, and supporting various scenes such as education, office, entertainment and games.

In terms of power, the new M7 in Wenjie is equipped with an extended-range power system consisting of a 1.5-liter four-cylinder turbocharged range extender and a Huawei drive motor, and offers two-wheel drive and four-wheel drive options. Among them, the maximum power of the range extender is 112 kW, and the maximum power of the rear axle drive motor is 200 kW; The four-wheel drive model also adds a driving motor with a maximum power of 130 kW to the front axle. The new car has a comprehensive cruising range of 1,300 kilometers under CLTC, a pure electric cruising range of 240 kilometers, a fuel consumption of 5.6 liters per 100 kilometers under feed condition, and an acceleration time of 4.8 seconds per 100 kilometers for the four-wheel drive model. In addition, the new car has also upgraded the chassis, equipped with front and rear suspension double FSD variable damping shock absorbers.

　　Dr. Michael Hafner, head of driving technology and autonomous driving of Daimler AG, said: "As a pioneer in the field of autonomous driving, this project is ready for mass production of automatic parking service in the future." It is understood that the automatic parking service service can be realized through smart phone applications without the supervision of safety drivers.

　　With the arrival of the "new four modernizations" with electrification, intelligence, networking and sharing as the core, autonomous driving has gradually become a field actively explored by the automobile industry; The increasing competition among enterprises has also promoted the spread and expansion of autonomous driving towards more subdivided fields.

　　On July 23rd, Daimler and Bosch jointly reached a new milestone in the field of autonomous driving: the two companies have been approved by the relevant departments of Baden-Wü rttemberg to use the automatic parking service system in the parking lot of Mercedes-Benz Museum in Stuttgart.

　　"The approval of the relevant departments of Baden-Wü rttemberg has set a precedent for other parking lots around the world to be approved to provide automatic parking services in the future." Dr. Michael Hafner, head of driving technology and autonomous driving of Daimler AG, said: "As a pioneer in the field of autonomous driving, this project is ready for mass production of automatic parking service in the future."

　　"This decision of the relevant departments shows that Germany has the ability to take the lead in realizing innovations such as automatic parking service." Dr. Markus Heyn, a member of the board of directors of robert bosch Co., Ltd., said: "Autopilot and automatic parking are important components of future travel. The automatic parking service system confirms the achievements we have made on this development path. "

　　In fact, since the beginning of cooperation, safety has become the primary prerequisite for Daimler and Bosch to jointly develop automatic parking services. Since there was no formal approval process for the unsupervised autopilot function before, experts from the Stuttgart regional administrative department, the Baden-Wü rttemberg Ministry of Transport and the German technical inspection service TüV Rheinland jointly supervised from the beginning of the project, aiming at evaluating the operational safety of vehicles and parking lot technology.

　　It is understood that the automatic parking service service can be realized through smart phone applications without the supervision of safety drivers. Parking service is the first fully-automatic unmanned parking function officially approved for daily use in the world (level L4 of automatic driving classification standard of the International Society of Automata Engineers).

　　In daily life, parking is really a headache. Matthew Nimmo, chief system architect and safety manager of Bosch, said, "Statistics show that accidents caused by parking account for 40% of all traffic accidents, and AVP(Automated Valet Parking) system can effectively reduce accidents."

　　Specifically, the driver will drive the vehicle into the parking lot, get off the bus, and then just click on the smart phone to send the car to the parking space-automatic parking service does not need a driver. When the driver leaves the parking lot to do business, the vehicle will automatically drive and park in the designated parking space. After that, the vehicle will return to the drop-off point in the same way. This process is based on the cooperation between Bosch’s intelligent parking infrastructure and Mercedes-Benz vehicle technology. Bosch sensors installed in the parking lot monitor the vehicle’s driving path and surrounding environment, and provide information needed to guide the vehicle. In-vehicle technology converts commands from infrastructure into driving operations. In this way, vehicles can even go up and down the ramp by themselves and move between the floors of the parking lot. Once the infrastructure sensor detects an obstacle, the vehicle will stop running immediately.

　　In fact, Daimler and Bosch began to develop fully automatic parking technology in 2015; In the summer of 2017, the two sides showed the public the automatic parking service under real conditions for the first time; In September, 2018, parking service technology made its debut in China, and continued to be further tested in the China R&D Center of Mercedes-Benz passenger cars.

　　It is worth mentioning that in July 2018, Daimler became the first international automobile manufacturer to obtain a road test license for self-driving vehicles in Beijing. In the same month, Daimler successively renewed the letter of intent for cooperation with Tsinghua University and signed a memorandum of understanding with Baidu to strengthen strategic cooperation. (Economic Daily-China Economic Net reporter Zhang Wei)

　　On the 22nd, a number of French media reported that French President Mark Long would replace one of his four mobile phones and change the number accordingly due to the "Pegasus" spyware incident.

　　On 20th, French media reported that a mobile phone of French President Macron was invaded by "Pegasus" spyware. Afterwards, the Elysee Palace said that there is no conclusive evidence at present and it will investigate this.

　　Recently, a spy software named "Pegasus" developed by an Israeli company has attracted wide attention. This software is used to secretly monitor the mobile phones of heads of state, members of the royal family, political and business dignitaries and some journalists, with as many as 50,000 monitored phone numbers. (Headquarters reporter Jiang Hua)

　　[car home Information] Recently, we learned from relevant channels that the M9 will be officially listed on December 26th. This car has been pre-sold before, and the estimated price is 500,000-600,000 yuan. The official calls it "the best SUV within 10 million".

"Ask M9.Extended range version』

"Ask M9.Pure electric version』

　　positionLarge SUVWen Jie M9The brand-new design language of "Kunpeng Spreading its Wings" is adopted to highlight the luxurious atmosphere. Wenjie M9 has Huawei xPixel intelligent car light, which can not only project various characters, patterns and even animation effects, but also display various patterns when the vehicle is stationary, thus enhancing the interaction between vehicles and people. There is little difference between the pure electric version and the extended range version, which is mainly reflected in the front surrounding ventilation holes.

"Ask M9.Extended range version』

"Ask M9.Pure electric version』

　　The M9 has a straight roof line, thus obtaining better head space in the car. The front and rear fenders protrude slightly from the body and are full of muscle. In addition, the addition of the hidden door handle and the brand-new low-drag wheel rim has greatly optimized the drag coefficient of this car, making the drag coefficient of the whole car reach 0.26cd. In terms of body size, the length, width and height of the new car are 5230/1999/1800mm and the wheelbase is 3110mm respectively. As for the tire, according to the application information, it uses two specifications: 265/40 R22 and 285/40 R22.

"Ask M9.Extended range version』

"Ask M9.Pure electric version』

　　The shape of the tail is more generous, and a large number of horizontal design lines are adopted at the rear, which is conducive to improving the visual width of the rear. In addition, the car adopts a through taillight shape to visually create a layered feeling of the car. With chrome-plated rear fender, it brings some youthful effects.

　　In the interior part, combined with spy photos, the new car adopts the very popular triple screen layout and will integrate AR HUD function. In terms of details, the new car will be integrated with wooden decorative boards in doors and other places to create a stronger sense of grade. Combined with the information we have obtained before, the new car will also integrate the HarmonyOS 4.0 cockpit, Huawei ADS advanced autopilot assistance, rear aurora projection, and the co-pilot queen seat.

　　In terms of space performance, the interior of the new car adopts three rows of seats, the second row is independent seats, and the third row of seats supports electric adjustment, air conditioning outlets and other configurations. In addition, we can also see from the picture that some simple texture designs will be incorporated into the seat cushion and the back of the chair to enhance comfort.

　　In terms of power, the M9 will have two versions: extended range and pure electricity. The rated power of pure electric drive motor is 62kW and 88kW, and the peak power is 160kW and 230kW, respectively. The extended-range hybrid version uses H15RT 1.5T engine with a maximum power of 112kW. It is matched with double motors, and the maximum power is 165kW and 200kW respectively. The battery is a ternary lithium battery from Contemporary Amperex Technology Co., Limited. (Text/car home Chen Hao)

Original taoran AI lanmeihui

Author | Tao Ran Wei Xiao

Finally, with the familiar Xiaomi BGM ringing, Lei Jun in a suit and tie went to the center of the stage of Xiaomi SU7 conference.

In the audience, the front row are the heads of five automobile companies-Li Bin, He Xiaopeng, Li Xiang, Wei Jianjun and Zhang Jianyong.

Of course, there is also the concern of the rim and even the whole network-the three-year period has arrived, and Lei Jun has to hand in his homework.

The highlight is that everyone guessed the price for several months: Xiaomi SU7 standard version is 215,900 yuan, PRO version is 245,900 yuan, and MAX version is 299,900 yuan.

The audience exclaimed.

However, Lei Jun is still a little careful. He made so many preparations in the early stage and asked everyone to spray lightly if they have any opinions.

The logic of benchmarking with Tesla Model 3 and Porsche Taycan is very millet and honest.

Insufficient places, do not shy away. But at the same time, I am very confident. When talking about core competitiveness such as intelligent ecology and other higher configuration performance, the platform shouted "far ahead" and then quickly "floated, floated".

However, the sales data undoubtedly gave Xiaomi and Lei Jun a shot in the arm: only 27 minutes after the sale, Xiaomi SU 7 has exceeded 50,000 units.

Lei Jun is still the Lei Jun who lived up to expectations.

After the release of SU7, his last venture also entered a new chapter.

It is certainly difficult to achieve the goal that Xiaomi Automobile will hit the top five global car companies in 15-20 years, but Lei Jun has already taken the first step.

And this first step is a long-lost bombing of the car circle.

Lift the table

Lei Jun was very straightforward on the stage: Xiaomi SU7 was made according to Tesla Model 3.

But in fact, it only includes the standard version and the Pro version: the former configuration is basically the same as the Tesla Model 3 rear-drive version, but the price of 215,900 is 30,000 lower than that of Tesla (245,900), and the parameters of the latter are almost all-round. Rolling the rear-drive Model 3, the price is completely equal to it.

As for the Xiaomi SU7 Max version with a price of 299,900 yuan, Lei Jun said that he wanted to target Porsche Taycan and "leapfrog the benchmark".

Without the 300,000+previously speculated, after the momentum of the rim rushing to lift the millet table passed, Lei Jun used a set of pricing of 21.59-29.99 to lift the biggest one.

In the series of "Lei Jun answers questions from netizens" released some time ago, the top leader of Xiaomi Automobile said that he is a Tesla owner and a Porsche owner, and called the two car companies "time benchmarks" in the history of electric vehicles and sports cars.

However, he also stressed that if Xiaomi wants to build a car, it must be compared with these best car factories in the world: "There must be some places where they do well, and some places where we do well."

Today’s press conference, after pricing and configuration overwhelmed Model 3, Lei Jun mentioned Porsche and once again stressed that dare to compete is to win, and it will definitely surpass it in the future.

Very excited and confident.

Xiaomi SU7 is positioned as a "pure electric luxury car", and Lei Jun’s goal is to become "the best looking, best driving and most intelligent car within 500,000". In addition to Model 3 on PPT, there are actually P7 from Tucki and ET5 from Weilai.

Judging from the official pricing, the current dealer quotation of the latest Model 3 is 245,900-285,900, with 245,900 rear drives and 285,900 long-life four-wheel drives. The price ranges of Tucki P7 and Weilai ET5 are 20.99-339,900 and 298-356,000 respectively, which are almost overlapping.

As for the configuration and performance, as Lei Jun said, it is far ahead-taking the comparison between the new version of Model 3 and the standard version of SU7 as an example, in terms of performance, Model 3 has an acceleration of 6.1s, a peak power of 194kW, a total torque of 340N·m, and a pure electric cruising range of CLTC of 713km. The four data of Xiaomi SU 7 standard edition are 5.28s, 220kW, 400N·m and 700km, which are almost completely beyond the parameter level.

The only two shortcomings that have been circled are: first, the power consumption of 100 kilometers, Xiaomi’s 12.3kWh/100Km lags behind Tesla’s 11.3kWh/100Km, but Lei Jun said that the SU7 battery is bigger and the cruising range is longer when actually used; The other is intelligent driving and computing power, which Tesla leads by a wide margin, but Lei Jun thinks that Xiaomi’s intelligent driving system will be more suitable for the drivers’ physique in China and the domestic road system.

Obviously, Lei Jun is well prepared for the pure electric car market in the range of 200,000-300,000. Just, I don’t know how He Xiaopeng and Li Bin sitting in the audience feel now, where is the way out for P7 and ET5, and how to play the next generation products.

And, Musk on the other side of the ocean will take a look at Xiaomi SU7 with the time difference.

Create another millet

With the release of SU7, Xiaomi also officially entered the new energy track.

The role of Lei Jun has also changed significantly. It used to be Reebs, but now it is Reske. Looking around the world, only Lei Jun has managed to personally grasp the two mainstream smart consumer goods "mobile phone" and "car".

There are no tricks in the process.

In three years, 3,400 engineers spent more than 10 billion yuan on research and development, and of course, the model worker Lei Jun went all out.

The financial report shows that in 2023, Xiaomi invested as much as 19.1 billion in research and development, and it is expected to reach 24 billion in 2024. In innovative businesses such as automobiles, Xiaomi invested 6.7 billion yuan last year. In the words of Lei Jun, he used real money to express his attitude of seriously building cars.

Yes, only by building a car seriously can we get admission tickets. Lei Jun has a clear understanding of this.

Now that Xiaomi Automobile has officially entered the market, Xiaomi has formed a pattern of two-wheel development of the original Xiaomi basic disk and Xiaomi Automobile.

For Xiaomi, this is a brand-new stage of development, and it can even be said that it is an opportunity to recreate a millet.

More than a decade ago, Lei Jun stood on the cusp of smart phones and built a millet with a market value of 100 billion. In the new decade, Lei Jun has put all his accumulated achievements and reputation in life to catch up with the new energy vehicles.

This is Lei Jun’s last venture, and the imagination space is also on the scale of 100 billion.

There are opportunities as well as challenges, depending on whether Xiaomi SU7 can make the first shot.

Lanmeih/ Today’s Topic

Xiaomi SU7, do you have a crush?

Original title: "Xiaomi SU7 21.59, Lei Jun became the man who smashed the table"

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