The spotlight in the entertainment industry has undoubtedly fallen on Lisa recently, who participated in a controversial show, the Crazy Horse Show. This was supposed to be a personal matter for her, but as the incident unfolded, Yang Ying and Zhang Jiani were also involved.

It is reported that Zhang Jiani was photographed showing up at the Crazy Horse show and kept taking pictures, looking very happy. Although Yang Ying was not photographed entering the show, someone broke the news that she appeared at the door. This made netizens question whether their behavior was appropriate. After all, the performance form of Crazy Horse Show is relatively special.

At that moment, a person claiming to be the mother of a minor reported Yang Ying to the relevant departments, hoping to ban her. The reason is that Yang Ying’s public appearance to watch Crazy Horse Show has caused a lot of public opinion. The mother said that her 11-year-old daughter even called classmates to perform striptease and hold parties in public in support of Yang Ying.

As soon as the news came out, it immediately caused widespread attention and discussion among netizens. Some people questioned the authenticity of the news, thinking that it was made up. However, Yang Ying was **** it should be true, because there are pictures and the truth. This made many fans feel chilled, because according to the usual attitude of celebrities, it is generally a disguised admission that Yang Ying really watched Crazy Horse.

In the face of such questions and reports, Yang Ying has not responded. She has not denied that she watched Crazy Horse, nor has she offered any explanation or clarification for the reported incident. This has left many fans disappointed and dissatisfied that she has not taken due responsibility.

In this regard, an industry insider revealed that because of Yang Ying’s controversial behavior, the advertising operation of a certain platform has begun to investigate her advertisements. If what the industry insider said is true, then Yang Ying’s star path may be seriously affected, and even face a "soft ban".

Not only that, but also netizens found that setting Yang Ying’s photo as an avatar was not allowed. This detail further aroused the suspicion and dissatisfaction of netizens, thinking that there might be something wrong with her. However, just as everyone was discussing, Yang Ying’s fan official blog responded that the inability to change the avatar was due to a system problem and had nothing to do with Yang Ying herself.

Although the fan official blog explained this, because Yang Ying did not respond personally, netizens were skeptical of its credibility. They hoped that Yang Ying could respond to the matter in person and clarify the truth. If he really went to Crazy Horse Show, he should admit it generously; if he didn’t go, he should quickly deny it. This unclear attitude will only make fans feel chilled and disappointed.

In this incident, whether it is Lisa, Yang Ying or Zhang Jiani, they should be held responsible for their actions. As public figures, they should understand the consequences of their actions. Especially for fans who are minors, their actions may have a bad impact and demonstration effect. Therefore, they should act cautiously and set the right example.

Overall, this incident has aroused netizens’ attention and reflection on the behavior of entertainment celebrities. We call on all public figures to consciously abide by laws and regulations and social morals and good customs; at the same time, we also hope that relevant departments will strengthen supervision and punishment to maintain normal social order and public interests.

Responsible editor:

Deng Chao stills

　　　 1905 movie network feature 　Who would have thought that the Golden Goblet Award for Best Actor at this year’s Shanghai International Film Festival would be awarded to Deng Chao, Duan Yihong, and Guo Tao all at once. As the saying goes, three women have one play, and these three men did sing a good show in "Burning Sun", but Deng Chao and Duan Yihong have more roles, and various "love" scenes between the two have made the media who have seen the film think that this should be a double male play. Of course, Guo Tao’s acting skills are also very good. Let’s reveal the relationship between the three in the film for netizens.

"The Burning Sun" Duan Yihong stills

Deng Chao VS Duan Yihong: The gangsters and the police compete for wits and courage, and the first is to sell corruption without limit

　　　 Deng Chao played a young man in a small town who raped a girl when he was young, causing the other party to suffer a sudden death from a heart attack, and then embarked on the road of escape. Seven years later, he and his two brothers changed their faces, and Deng Chao became an assistant police officer, who was very serious and responsible. Duan Yihong was the newly appointed sheriff, and he was very optimistic about Deng Chao at first, and the two soon became good partners at work. However, as various clues continued to emerge, Duan Yihong began to suspect that the massacre of the year was related to Deng Chao, so a game of cat and mouse began.

　　　 In order to hide his fingerprints, Deng Chao used his habit of twisting cigarette butts with his hands, so Duan Yihong took his fingerprints with soot. Duan Yihong had an important clue that the criminal had raped the victim. In order to dispel Duan Yihong’s doubts, Deng Chao did not hesitate to betray his appearance, had a relationship with the gay designer played by Lv Songxian, and specially attracted Duan Yihong to come. When Duan Yihong saw the naked scene, the expression in his eyes was definitely distressed rather than shocked in the eyes of the media watching the film.

　　　 Although it is an opposing relationship, even if the final mystery is solved, Duan Yihong and Deng Chao have always been in a state of mutual admiration and mutual concern in the film, especially the scene where Duan Yihong went to visit him in prison after Deng Chao was arrested. Deng Chao, who was handcuffed and shackled, was very embarrassed. Duan Yihong kindly lit a cigarette for him, and his eyes were full of pity. At the press conference, Duan Yihong said that maybe he really fell in love with Deng Chao in that scene, and he cried because he was too deep into the play.

　"The Burning Sun" Guo Tao stills

Deng Chao VS Guo Tao: After many years of brothers accidentally making mistakes, they changed their face and wanted to atone for their sins and were finally arrested

　　　 In the play, Deng Chao, Guo Tao, and Gao Hu were brothers who grew up together. Guo Tao was the eldest and Deng Chao was the youngest, and the rape case was committed by Deng Chao, but all three were related to the killing incident, so they hid together. However, after the incident, Gao Hu was accidentally stabbed blind in his right eye, and since then, he has shown himself in a silly state, and there are not many scenes. Among the three brothers, Deng Chao and Guo Tao have more opponents.

　　　 Seven years after the crime, Guo Tao opened a rental, but he didn’t dare to call the police even if he was robbed and stabbed. He chased thieves and was slashed and didn’t go to the hospital. He did a lot of good deeds but never kept his name. First, he was afraid of being found out about the crime of the year, and second, he was also trying to atone for his crime. He rented a house with Deng Chao, who was an assistant police officer, and visited Gao Hu, a fisherman, from time to time. The relationship between the three brothers never weakened.

　　　 Compared to the infinite relationship between Deng Chao and Duan Yihong, Guo Tao and Deng Chao really only showed a small-scale relationship, supporting each other for all these years, and evading Duan Yihong’s investigation together. The bigger highlight of Guo Tao is actually the emotional drama between Wang Luodan. Although the love between this young and beautiful girl and the middle-aged diaosi uncle is not so comfortable to watch, Wang Luodan’s upper body is naked as a mirror. The courage is still very commendable.

Recently, the new lineup of "Running Man" in 2024 has attracted widespread attention. In this storm of lineup changes, Sha Yi, a former veteran member of the show, is suspected to have withdrawn voluntarily, and Cai Xukun and Yang Ying will no longer participate in the recording of the show. This news undoubtedly brought huge surprises and shocks to fans.

It is reported that in order to maintain the influence and attractiveness of the show, the program team is actively looking for new forces with variety sense and popularity to join. This move is undoubtedly to inject new vitality into the show and make it stand out in the highly competitive market.

First of all, we are concerned about Sha Yi’s withdrawal. As a member of "Running Man", Sha Yi contributed a lot of laughter and tears to the show. However, as the show develops and the audience’s tastes change, Sha Yi may feel that his role is no longer so important, so he chose to withdraw voluntarily. This mature mentality and sense of responsibility are admirable.

At the same time, we also look forward to seeing the future development of Cai Xukun and Yang Ying. These two young artists have already made their mark in the entertainment industry with their own efforts and talents. Their departure may mean that they want to seek more challenges and development space, which is also an indispensable part of an artist’s growth process.

In conclusion, the exposure of the new lineup of "Running Man" in 2024 has undoubtedly brought a visual feast to the audience. We believe that regardless of the change of new and old members, "Running Man" will still maintain its unique charm and influence and become a leader in variety shows. Let’s look forward to this new chapter full of infinite possibilities!

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Responsible editor:

　　At 10:00 on August 20, domestic 3A"Black Myth: Wukong" (hereinafter referred to as "Black Myth") went live. Within 24 hours, the pictures, videos, live broadcasts and discussions of this action role-playing set in Chinese mythology were overwhelming.

　　People outside the circle have not had time to understand what "Black Myth" is, and the endless cultural tourism marketing and joint cooperation have already swiped the screen social network. Luckin Coffee, Hisense and other brands entered the market; on the second-hand trading platform, the original price of "Black Myth" physical collector’s edition, which was originally priced at 1998 yuan, has been hyped several times, and some sellers bluntly said "the price will be raised to 10,000 yuan tomorrow"; overseas players also participated in this carnival…

　　"The appearance of’Black Myth ‘fills the gap of domestic 3A games, and has the core of domestic Westward Journey culture." Industry insiders Xiang Nandu and N Video reporters analyzed. In fact, there are traces of this "breaking the circle" debut. Four years ago, the demo video was released, two years ago, Shanxi Cultural Tourism had combined the game for promotion, and an offline trial was held a year ago. Every move of "Black Myth" has attracted the attention of the outside world.

　　Therefore, on the day the game was launched, the producer Feng Ji believed to himself: "Even if you have never played any action adventure games, I am confident that Black Monkey (the game’s nickname) will be your suitable first love."

　　The domestic 3A game "Black Myth: Wukong" was launched on August 20.

　　After years of planning, you will reach the top when you go online

　　This is a carnival that has been planned for years.

　　"I was an assassin in Egypt, a demon hunter in another world, a dragon hunter, a knight, everything. Now I finally see a glimmer of hope that I can return to the other world in my own country and be a monkey brother." When Black Myth released its first real-world demo video four years ago, the most popular comment said so.

　　On August 20, four years later, Black Myth, which had been in the works for seven years, was finally launched.

　　On the day of the game’s launch, "Black Myth" quickly topped the list of the hottest games on the game platform Steam with the data that the number of online players exceeded 1 million at the same time. 24 hours after the launch, as of 10:30 on the 21st, the number of online players of the game on Steam has exceeded 2.20 million.

　　"Black Myth" topped the list of best-selling and most played games on Steam.

　　Not only did it reach the top of the game list, but the related topics of "Black Myth" also exploded on social media. "The company is on vacation to play games", "Luckin Coffee joint products are sold out", "Redmi mobile CEO’fish ‘playing games" and other topics kept swiping the screen.

　　Black Myth has finally given long-awaited gamers a run for their money. "It’s like the Chinese have made a big Avengers movie, especially in terms of special effects and technology," Mr. Erin, a pseudonym, told Nandu. "And it’s based on our own cultural story, not western mythology."

　　Xie Cong (a pseudonym), after experiencing it for 5 hours, commented on "Black Myth" as "exquisite graphics, silky operation, and restoration of the world view of" Journey to the West ". He sighed:" Children who read Journey to the West when they were young should imagine that they can kill demons like Wukong! "

　　At the same time, some players have raised some feedback that the experience is not good. Seinfeld (pseudonym) said that it took him more than three hours from finding the first boss to defeating it. "The game does not have a map system to guide, it is easy to get lost, and it takes a lot of time and energy to find the way."

　　Why is "Black Myth" so popular?

　　Pan Helin, a well-known economist and member of the MIIT Committee of Experts on Information and Communication Economics, said in an interview with reporters in Nandu, "because there was no one on the domestic 3A track before."

　　The so-called 3A games refer to stand-alone games with high development costs, long cycles, and high consumption of resources. Pan Helin pointed out that the fundamental core of 3A games is experience. In the past, there were no domestic 3A games, and many players lacked this experience.

　　"The appearance of’Black Myth ‘fills the gap of domestic 3A games, and has the core of domestic Westward Journey culture." He believes that there will be many 3A game works in the future, and there will be many puzzles needed to fill the gap in the industry. "All in all, as long as it is a blank field, the first one to enter will definitely be popular."

　　Despite its diverse cultural backgrounds, "Black Myth" still attracts many foreign players, who use words like "crazy", "beautiful", "incredible" and "greatest" to express their love for the game.

　　On overseas platforms, in order to familiarize and understand the game, some foreign netizens dug out the foreign version of "Journey to the West" and said that they had read the story before the game was launched. Foreign netizens who have not read "Journey to the West" are also asking each other which version of the translation they should buy. Others in Vietnam recalled their experiences watching TV dramas and shouted, "Sun Wukong is a god!"

　　Cultural tourism "cross the circle", which has been promoted two years ago

　　On the first day of its launch, "Black Myth" gained attention from both inside and outside the gaming industry, dominating the hot search list and forming a trend of national discussion.

　　Wang Teng, deputy general manager of Xiaomi’s marketing department in China and general manager of the Redmi brand, wrote that the first thing he did when he arrived at the company was to download "Black Myth", which was once a hot search topic. Entertainers Wang Mian and Yang Di also posted photos of themselves playing the game on social media, while actor Chen He posted that "it is uncomfortable to play on a plane".

　　Compared with some players who are attracted by the popularity of the game, their gaming peers can better appreciate the significance of opening the first domestic 3A game.

　　"After more than 20 years in the industry, I would never have imagined that the best stand-alone game in the world was developed by the Chinese, just like a dream." Charles Young, editor-in-chief of IGN China, wrote excitedly.

　　Huang Yimeng, CEO of game company Heartbeat Network, commented publicly: "Black Myth is a huge milestone that can influence the future direction of China’s game industry, inspire more talented creative teams, and go downThis single-plank bridge, try to make a decent stand-alone game and win more respect and rewards. "

　　"This game not only carries the hopes and dreams of the domestic game industry, but also a masterpiece that we as supporters look forward to together," Sichuan Muziyang Technology Co., Ltd., which specially announced a day off for the launch of "Black Myth", wrote in its holiday announcement.

　　Nandu reporters noticed that many domestic game companies decided to take a holiday on August 20 to allow employees to experience the game. Among them, Chengdu Youcha Technology Co., Ltd. not only took a half-day holiday, but also reimbursed employees for the cost of purchasing the game.

　　The head of Gamera Game, the game publisher, told Nandu reporters that the company had a day off on August 20 to allow employees to experience the game at home. "We are a game distribution company ourselves, and all our colleagues are game-loving players. When we encounter a game masterpiece, we will take a holiday to let employees experience the game at home."

　　After "Black Myth" was officially launched, cultural tourism and propaganda departments in various places also took advantage of the opportunity to conduct cultural tourism marketing.

　　Sichuan "Anyue Rongyi" released a video to compare and show the Anyue stone carvings in the game and in reality, with a caption saying that "the Anyue stone carvings in reality are more and more beautiful than in the game"; Anhui "Anqing Cultural Tourism" released a video to share the local attractions Tianzhu Mountain and Baizhai that appeared in the game; Zhejiang "Lishui Cultural Tourism" WeChat official account released an article introducing the Lishui Shisi Temple, where "Black Myth" was filmed…

　　Many cultural and tourism departments released propaganda content related to "Black Myth".

　　Shanxi Cultural Tourism is known as the "biggest winner" in this round of traffic carnival, which also stems from the local promotion that has been carried out before the game is launched.

　　According to reports, most of the game filming locations disclosed by "Black Myth" come from Shanxi. As early as two years ago, the Shanxi Provincial Cultural Tourism Department has launched a promotion in conjunction with "Black Myth", and its Bilibili official account has launched a series of videos "Follow Wukong to visit Shanxi". At present, the series has 9 videos, and the cumulative playback volume is nearly 5 million.

　　The official account of the Shanxi Provincial Department of Culture and Tourism released a promotional introduction to "Follow Wukong to visit Shanxi".

　　Ding Daoshi, an internet analyst, told reporters in Nandu that the local cultural tourism "ride on one’s coattails" is a good thing, combining games with culture to achieve a two-way journey. "Many scenes in’Black Myth ‘are directly based on historical and cultural attractions, and they came to’hit the hot spots’ at the right time."

　　The surrounding fire broke out, the producer "already expected it"

　　The popularity of "Black Myth" in the commercial field continues to grow.

　　It is reported that there are four versions of the game, namely the digital standard version priced at 268 yuan and the digital version priced at 328 yuanEdition, the physical version of 820 yuan and the physical collector’s edition of 1998 yuan. Among them, the physical version and the collector’s edition are sold out immediately.

　　According to estimates by third-party institutions, from June 8th to July 13th, the pre-sale sales of "Black Myth" have exceeded 1.20 million copies, and the pre-sale sales have exceeded 400 million yuan.

　　The customer service staff of the Black Myth self-operated flagship store told Nandu reporters that two batches of the game’s physical deluxe version and physical collector’s edition were each released, and the same ID account could purchase a set of both the deluxe version and the collector’s edition. At present, the products have been sold out.

　　Black Myth: Wukong physical collector’s edition.

　　Nandu reporters searched and found that on the second-hand trading platform, the price of the physical collector’s edition of "Black Myth", which was originally priced at 1998 yuan, has been fried to 2480 to 9998 yuan. There are also many users who put up goods at 7.7777 million yuan, 999,900 yuan and other prices. The caption said "not for sale, just show off".

　　A seller told Nandu reporters that he grabbed it during the second wave of pre-sales on June 18 this year. After the sale started, the page showed that it was sold out. "Keep clicking, and finally got it."

　　"Today (20th) I can still sell more than 6,000, which is a loss." Another seller said that he grabbed two sets of physical collectors’ editions with different accounts and resold them at a price of 4,888 yuan each the day before the game was officially launched.

　　After the game went live, in the seller’s store, the "Black Myth" physical collector’s edition set is still on sale. "There is a price increase, and the price will increase to 10,000 yuan tomorrow," he told Nandu reporters.

　　The high traffic of "Black Myth" has also attracted a large number of brand collaborations.

　　On August 19, Luckin Coffee launched its joint product "Black Myth Tengyun American Coffee" with "Black Myth" and related promotions. That morning, many netizens posted that the store’s ordering system was faulty, and the joint package coupons purchased in advance could not be verified.

　　In this regard, some netizens complained of "being played by Luckin as a monkey". Subsequently, Luckin Coffee officialThe post responded that there was a brief problem with the package system in the morning, which has been fixed. The peripheral products of the joint package have been sold out, and a replenishment plan has been formulated. It is estimated that the production will take about 15 days.

　　Luckin Coffee is a joint product of Black Myth: Goku.

　　Not only that, on the "Opening Ceremony" event page of the Black Myth self-operated flagship store, there are 21 joint peripherals for sale, including Hisense e-sports screen, Lenovo computer host, MSI graphics card, state-driven solid-state drive, Feizhi gamepad, and Jikos Industrial joint T-shirt. Among them, the Lenovo computer host with a pre-sale price of 15,999 yuan has been paid by 803 people.

　　In Ding Daoshi’s opinion, although the game is a 3A masterpiece rooted in the traditional Chinese culture "Journey to the West" IP, the entire production process, production model, game engine, operation mode, etc. are all biased towards globalization, allowing global players to get started quickly.

　　At the same time, Pan Helin also pointed out that there is still much room for improvement in the game’s storytelling and open exploration of "Black Myth". "The game’s storytelling is to give players a greater touch and immerse them in it. In contrast, those monster levels and the sense of attack are not so important. In addition, open-ended games should increase player freedom."

　　The producers seemed to have anticipated the game’s explosion.

　　Five hours before the game’s global unlock, Feng Ji, the producer of Black Myth, posted on social media: "The magic of a good game is that it allows you to immerse yourself in the present moment; immersing yourself in the essence of the present moment must be a serious experience of selflessness. The more straightforward truth is that drinking water is refreshing when you are thirsty, and eating is fragrant when you are hungry."

　　Produced by: Nandu Instant

　　Coordinator: Nandu reporter Xiang Xueni Zhang Qianhan

1: This is the truth that led to Lin Qingxia’s divorce. Xing Liji: I want to make a will

On April 15, someone broke the news that Lin Qingxia’s husband Xing Lijing had a mistress outside and gave birth to an illegitimate child. In fact, it is not very uncommon for men to have extramarital affairs now, and Xing Lijing is also on the Forbes Global Billionaires List ", but it is unimaginable that Lin Qingxia tolerated her husband Xing Lijing’s affair for 20 years.

In fact, this matter has to start from 1992. Lin Qingxia met Hong Kong wealthy businessman Xing Lijing at a party. After a period of time together, Xing Lijing was deeply attracted to this poetic woman Lin Qingxia, so she launched a confession and marriage ceremony. Lin Qingxia may have felt that their understanding was not enough to advance to the point of marriage, so she rejected Xing Lijing, but something happened later that made Lin Qingxia completely accept Xing Lijing in her heart.

Not long after rejecting Xing Lijing at that time, Lin Qingxia was going to Shanghai to film a play. After a long time of hard work and irregular diet, Lin Qingxia’s body was in a state of illness and was hospitalized. Xing Lijing, who learned the news, immediately put down all the work at hand to take care of Lin Qingxia, and brought Lin Qingxia’s favorite hairy crab from the local area. At that time, Lin Qingxia was quite touched. After much deliberation and testing, Lin Qingxia finally agreed to Xing Lijing’s marriage proposal half a year later, and the two began a sweet love affair.

On June 29, 1994, Lin Qingxia and Xing Liji held their wedding in San Francisco, USA. At that time, the number of people invited was not large. Except for their relatives, the rest were their very good friends.

After the two got married, Xing Liji also loved Lin Qingxia very much. He bought all the best things for Lin Qingxia, such as gems the size of pigeon eggs, mansions, etc., just to win Lin Qingxia’s happiness and love. On January 2, 1996, Lin Qingxia gave birth to a daughter for Xing Liji, named Xing Ailin. This name also wanted to let each other know their love for each other.

After a lapse of five years, in 2001, Lin Qingxia gave birth to a daughter for Xing Lihui again, named Xing Yanai. At that time, Lin Qingxia was already 47 years old and had already entered the age of advanced maternal age, but she was willing to take the risk again to give birth to a child for Xing Lihui, which is enough to show the relationship between the two.

After that, the lives of the two were seen by everyone on the screen. The attendance of various business circles, the dazzling array of jewelry, luxury cars, and luxury houses were given to each other, showing love and sweetness, which made people envious. But yesterday, April 15th, someone broke the news that Lin Qingxia was forced to divorce, and the third mother was expensive.

According to the revelation: Xing Liji cheated on her marriage, and the woman even gave birth to a son. The whistleblower said that his friend and wife worked in Lin Qingxia’s husband’s company 20 years ago. Everyone knows about Xing Liji’s adoption of "Xiaosan". The company said that Xiaosan is in the company and works. It can be said that she is young and beautiful. Her work in the company is mainly responsible for training. After the two were together, the woman gave birth to a son for Xing Liji and has been raising him in Shanghai. The most infuriating thing is that Xiaosan’s arrogance has provoked Lin Qingxia many times.

It is said that as early as around 2001, Xing Lihui had already cheated, and after Lin Qingxia gave birth to her second child, the third child also gave birth smoothly. Compared with Lin Qingxia, both children were daughters, and the third child also relied on Xing Lihui to give birth to a son, which was particularly valued by Xing Liji. It was precisely for this reason that the third child dared to provoke Lin Qingxia many times and forced her to divorce.

At that time, Xing Liji’s love for Lin Qingxia had not subsided, so Xiao San’s "conspiracy" did not succeed, but it is different today.

If the revelations were true, Xing Liji’s illegitimate son was in his early 20s this year. As the only male in Xing Liji’s family, Xing Liji would not let his son carry the stigma of "illegitimate child" all the time. In addition, Xing Liji’s huge industry also needs to be inherited and passed down.

According to relevant reports: Xing Li, chairman of the board of directors of Hong Kong Esprit Global Holdings, the 875th place on the Forbes global billionaire list, sits on 14 billion assets, which is also a top priority for Xing Li, while Lin Qingxia has worked hard for many years but did not give Xing Li a son. According to the traditional concept of China for thousands of years, the inheritance of the family business must be male first. Some people broke the news that Xing Li made a will and wanted to distribute the property to his son. He also wanted his son to manage the family business justifiably, which led to the "forced palace" original match, the little third mother is expensive by the child, and the upper position is successful.

In fact, before marrying Xing Liji, Lin Qingxia’s love history was also complicated, entangled for many years but ended in vain. Among them, the most attention was the love entanglement with Qin and Han Dynasties.

2: Qin Han: "I can’t lose you, but I love Lin Qingxia very much

In 1972, when Lin Qingxia was filming her first film "Outside the Window", she developed feelings for Qin Han, a married man who also starred in the film.

Before Lin Qingxia met Qin Han himself, she was his fan girl. This time, Lin Qingxia was even more infatuated with him. During the filming process, there were kissing scenes.

But at that time, Qin Han was already a married man. His wife was white and beautiful, and her family had money and power. Her power should not be underestimated.

Lin Qingxia "lost to" ignorance and ignorance. Knowing that Qin Han already had a family, she still fell in love with him without hesitation, and did not hesitate to bear the infamy of "Xiao San" to be together. Her mother really couldn’t see it, and explained to the media on the spot: The two are just colleagues at work, and nothing else is possible.

At that time, Qin Han was in love with Lin Qingxia, both of whom were reluctant to give up. The public opinion grew louder and louder. Qin Han’s wife also knew about it. Qin Han thought for a while and confessed to his wife: I can’t lose you, but I love Lin Qingxia very much.

It just so happened that the overwhelming public opinion commented on the two. Under the public opinion, Qin Han did not come forward to defend Lin Qingxia. In a fit of anger, Lin Qingxia chose to break up. This relationship ended for the first time.

In 1978, Qiong Yao’s new work "A Red Bean" began filming, and the actors were Qin Han and Lin Qingxia. The two reunited again, and they loved each other. The reunion rekindled the old relationship between the two, regardless of gossip, and insisted on being together. At that time, Qin Han proposed divorce to his wife for Lin Qingxia many times. The wife said: You can get a divorce, but Qin and Han are not allowed to remarry within 10 years. Qin and Han repeatedly rejected his wife, but it angered Lin Qingxia. She could not see the hope of being with Qin and Han and flew to the United States to live.

In order to recover his true love for Lin Qingxia, Qin Han finally got the divorce certificate after many efforts. After that, he simply packed his bags and immediately flew to the United States to find Lin Qingxia.

After several on-again, off-again, together again, the two have no identity shackles to accompany, and they are together without any worries. No matter how beautiful love is, it can’t be worth the firewood, rice, oil and salt of the long years. After the two got back together for half a year, there were many fierce quarrels, and finally the two broke up and said goodbye to each other completely.

3: Lin Qingxia is "a complete exhibitionist". Directly scare away friend Zhang Shuping

The ups and downs of love made Lin Qingxia meet her current male girlfriend Zhang Shuping by chance. The two gradually became friends who talked about everything. When Lin Qingxia was frustrated in her relationship, she cried to Zhang Shuping. After a long time, the relationship between the two became closer and closer.

According to the news, on Lin Qingxia’s 66th birthday, Lin Qingxia’s new book happened to be released on the same day. In the book, Lin Qingxia talked loudly about her feelings with her male best friend Zhang Shuping, and even ignored her rich husband Xing Li < unk >. Lin Qingxia claimed that she had shared nude photos with her friend Zhang Shuping and asked him if he "looked good". Zhang Shuping was directly scared away. Later, Lin Qingxia became a complete exhibitionist. Later, Lin Qingxia broke the news that she had also distributed swimsuit photos to the neighborhood. I don’t know if Lin Qingxia’s long American career changed Lin Qingxia’s conservative traditional concept and became enthusiastic.

4: 1.80 billion mansion turned to ashes overnight, Lin Qingxia understated: They are all very good, Lin Qingxia and her husband Xing Liji, how rich are they?

In the first half of 2022, the news of a fire house attracted attention. The White Goose Mountain mid-level mansion in Taiwan suddenly caught fire at 0:00 in the morning. The mansion covers an area of 4645 square meters on three floors, and the owner of the mansion is Lin Qingxia. It was a gift from her husband Xing Li < unk > to Lin Qingxia at the age of 60 and the 20th anniversary. It is said that the total value is as high as 1.10 billion Hong Kong dollars.

The mansion was surrounded by beautiful scenery and was very suitable for living. When Xing Liwei bought this mansion, he considered Lin Qingxia’s personal safety the most. High walls, gates, barbed wire, sensors, and alarms were installed outside the house.

The fire broke out at that time, but fortunately there were no casualties. The 18 servants, plus the two drivers, were all safe and sound. When Lin Qingxia was interviewed at that time, she just said lightly: All are well, thank you for your concern. There was no sign of sadness about the loss of the mansion.

It is said that at that time, there were a total of 18 servants in the mansion, and each person’s monthly salary started at 5000, and the salary of a moonlight was as high as 90,000, as well as the cost of cats and dogs. About thirty or forty thousand yuan a month, and the cost of a moonlight mansion is about 500,000.

According to reports, Lin Qingxia’s husband Xing Li Bing ranked 875 on the 2020 Forbes Global Billionaires List with a fortune of $2.40 billion in 2020. In 2021, he was listed as the 34th richest gang in Hong Kong, China. It shows that his strong strength and strong family background make Lin Qingxia, who only had two daughters, only end in divorce in his later years.

5: In the face of Xiaosan’s provocation, Lin Qingxia can face it calmly, in fact, there is a reason

On April 15th, Lin Qingxia was exposed and was forced to take the position by the third child. In fact, Lin Qingxia did not put it in her heart at all for the various coercion and inducement of the third child, and the means of door-to-door demonstration. Lin Qingxia could face the yelling and nonsense of the third child calmly and compete with it for many years. This is closely related to Lin Qingxia’s love history over the years and her years in the entertainment industry.

Everyone knows that Lin Qingxia used to be the most beautiful woman in Hong Kong, and she attracted much attention everywhere. First, she fell in love with her first love, Goufeng, who was also a famous singer at that time. At that time, Lin Qingxia was only 18 years old. It was considered a puppy love. Usually, puppy love is fruitless. After a period of sweet love, the two ended up in vain.

Later, Lin Qingxia became a married Qin Han because of the play, and the two quickly fell in love, regardless of public opinion and moral judgment. Lin Qingxia also walked with Qin Han as a mistress.

The scene of dog blood is that the 28-year-old Qin Xianglin and Xiao Fangfang divorced soon and were fortunate to meet Lin Qingxia. Whether it was love at first sight or a sexual uprising, Qin Xianglin was deeply attracted by Lin Qingxia’s beauty, so he launched a strong pursuit.

Qin Han, Qin Xianglin, and Lin Qingxia’s complex "love triangle" relationship has been entangled with each other for many years. They have all had each other, and they have not been able to grow old together as they wished.

During this period, Lin Qingxia also had a rather dull love affair with Zhao Ning, the author of "Crown" magazine. The two only had a beginning and an end, without an earth-shattering process. Later, they were in love with their current husband, Xing Li, but they both failed to fulfill their original vows to grow old.

Therefore, when it comes to the mistress who cheated on her marriage, Lin Qingxia will not pay attention to her many times of door-to-door provocation and shouting. It is like watching a "jumping clown". Even if you have thousands of measurements, I can’t stand it. My heart is like a rock, and I don’t move at all. If it wasn’t for her husband Xing Lihui’s justification for his son’s name, it might not have been possible for her to rise to the top.

Responsible editor:

　As the youngest of Fan Xian’s six fathers, Tong Mengshi played Wuzhu, and audiences have been eagerly anticipating his appearance since the broadcast of "Qingyu Nian 2". According to Tong Mengshi, in addition to makeup and rest, 90% of the time on the set is to wear blindfolds, which are almost completely invisible during night scenes, and need to rely on audible identification to complete the performance. During the day, you can follow the figure while filming blindfolded, but at night it is more troublesome and requires repeated shots. This extreme interpretation method and the difficulty of performing make Wuzhu’s role more engaging, but it also tests the actor’s acting skills.

　　As a robot, Wuzhu itself is fundamentally different from humans in terms of emotion, cognition and behavior. When interpreting Wuzhu, Tong Mengshi is required to present the robot’s mechanical characteristics and artificial intelligence behavior patterns through precise body control, suppression of emotional expression and special processing of voice. In terms of body language, Tong Mengshi makes the audience feel the non-human characteristics of the character through repeated and meticulous practice. Every shot of Wuzhu is precise and decisive, like a sharp sword unsheathed, showing its sharp edge. In terms of language performance, Tong Mengshi’s feeling of language frustration in the corner of Wuzhu is also in place. The electronic voice and intonation of the character design enhance the character’s convincing power, allowing the audience to enter the play in one second.

　　The segment that moved the audience was the mutual trust between Wuzhu and Fan Xian. On the wedding night, Wuzhu secretly sneaked into Fan’s mansion to give advice. Wuzhu, who was confused with memory, didn’t even dare to believe himself, but still chose to protect and trust Fan Xian. He was no longer the mechanical existence who would only follow orders and perform tasks, but a living individual with his own thoughts, emotions and choices. In terms of emotional expression, Tong Mengshi skillfully completed Wuzhu’s evolution from rationality to sensibility, not only maintaining the essential characteristics of the robot, but also showing its gradually awakening human face, adding human warmth to the cold and treacherous world of martial arts.

　　Tong Mengshi’s portrayal of the character of Wuzhu in "Qingyu Nian 2" reflects a high degree of physical training and emotional regulation ability, and has a deep understanding and analysis of the role of Wuzhu, which is affectionately called "Xiao Zhuzhu" by the audience. Next, Tong Mengshi also has "National Color Youth", "Qianqiu Ling", "New God Condor Heroes", "Fox Demon Little Matchmaker King Power", "Young White Horse Drunk Spring Breeze" and "Real Warrior" to be broadcast, which is worth looking forward to.

Disclaimer:

The purpose of reprinting this article is to convey more information and does not represent the views and positions of this website.

The content of the article is for reference only and does not constitute investment advice. Investors operate accordingly at their own risk.

1905 movie network feature "The sea around Gulangyu Island is vast, and the sea is bulging with waves." On the evening of November 25, the melody and singing of "Waves of Gulangyu Island" played melodiously in Xiamen, Ludao Island, and "Echoes of the Sea – The 33rd China Film Golden Rooster Awards Film Concert and Opening Ceremony" officially kicked off.

The opening ceremony of the 33rd Chinese Film Golden Rooster Awards

Embrace the sea and sing the golden rooster. 2020 is the first year that the Golden Rooster Awards will resume their annual evaluation, and it is also the opening year for the Golden Rooster Awards to settle in Xiamen for a long time.

The opening ceremony was presided over by actor Li Guangjie’s partner Chen Ling and Dai Xiaonan. Niu Ben, Liu Chutian, Chen Turin, Yu Misty, Chen Xuedong, Tang Yixin, Qi Wei, Bailu, Jinsha, Zhang Jiani, Zeng Shunxi, Mi Re, Yan Danchen, Tao Huimin, Tan Jianzi, Zhou Shen, Hu Xia, Gao Ge, Liu Yuning, Du Jiang, Gu Ka-shing, Jackie Chan, Ju Hongchuan, Cai Chengyu, Wang Xiaotang, Xie Fang, Liu Jin, Ping An (in order of appearance) and other filmmakers and musicians participated in the opening ceremony in different forms such as singing classic movie songs and telling movie stories, presenting a high-level and unique audio-visual feast.

Classic movie music plays on screen memory　

Jackie Chan: Chinese filmmakers are amazing!

That night, the Golden Rooster Awards Film Concert and Opening Ceremony was held in Xiamen Bailuzhou Sunken Plaza. The stage design combined Xiamen’s urban characteristics and local image, and the whole stage seemed to be set in the middle of the water. The stage design showed a double spiral shape, and the opening and closing screens changed into multi-level shapes. It closely followed the theme "The echo of the sea", highlighting Xiamen’s business card and image as a sea garden and a city of movies.

In this big gathering of the film industry, the winners of the 32nd China Film Golden Rooster Award for Best Actress and Actress Wang Jingchun and Wing Mei jointly opened the door of glory of the Golden Rooster Award and lit up the Golden Rooster. On the lake surface of Yundang Lake in Xiamen, a virtual scene in the shape of the Golden Rooster was reflected, and the gorgeous moment of the golden rooster opening with a beautiful and high-gloss frozen frame played the brilliant prelude to this year’s Golden Rooster Awards.

Wang Jingchun

Yongmei

The concert began with a multi-movement suite, singing the filmmakers’ true love for movies. Movie songs such as "Hometown of the Sea", "Song of the Four Seasons", "Moon Misty Bird Misty" and "Sweet Honey" bring fans and fans back to classic movies such as "Moon Misty, Bird Misty" and "Sweet Honey" to experience the light and shadow memories of the era that once bloomed with enthusiasm and passion.

Chen Xuedong and Tang Yixin sing "The Sea, My Hometown"

"Feet on the Road to Happiness", "Our Tomorrow is Sweeter than Honey", "Over the Mountain" and the animated movie theme song "Big Fish" sung by Zhou Shen use a pleasant music note to stir up the happy time on the screen and interpret the Chinese people’s infinite yearning for a better life.

Zhou Shen sang the theme song "Big Fish" from the movie "Big Fish Begonia"

The movie’s ending song "Facing Difficulties", the theme song "Retrograde" and the song "Fearless" pay tribute to every worker and true hero who sticks to the ordinary post of "sea, land and air". 2020 is an extraordinary year. The medical workers, maritime rescue teams, fire rescue teams and other members who fought the epidemic built safety barriers in the crisis, escorted our lives, went up heroically, and went retrograde without fear.

Hu Xia and Gao Ge sing "Fearless"

Liu Yuning sang "Facing Difficulties"

International superstar and famous actor Jackie Chan paid tribute to the most beautiful retrograde at the opening ceremony, and Jackie Chan also said excitedly: "2020 is not easy for filmmakers all over the world, but Chinese filmmakers are united and let us become the first country to restore the market. Chinese filmmakers are amazing, amazing!"

Jackie Chan

"Xiamen is like a song, let’s sing it to the whole world, let the whole world hear Xiamen". At the end of the opening ceremony, a Hokkien song "Xiamen is like a song" is a kind invitation issued by Xiamen people to filmmakers. Performing artists Wang Xiaotang, Xie Fang, Liu Jin and young actor representative Zeng Shunxi took the stage together, incorporating the filmmakers’ feelings of family and country into the song "My Motherland" The affectionate lyrics: "My dearest motherland, you are the sea that will never dry up, always give me clear waves."

Liu Jin, Wang Xiaotang, Xie Fang, Zeng Shunxi

Wang Xiaotang said: "I have been working in film for more than 60 years, and I feel that dedicating myself to the motherland and the people for life is the greatest happiness for us filmmakers." Xie Fang said: "Although I am old, I am still willing to be with everyone and sing a’Song of Youth ‘with our dear motherland." Liu Jin said that actors can be old, but their original intentions are not old, and they must always shoulder the responsibility and responsibility of telling Chinese stories well and establishing a good image of China.

Liu Jin, Wang Xiaotang, Xie Fang

Light and music intertwined, the golden rooster shines, good drama, surprises continue, bless the golden rooster award, bless Chinese movies!

The main activities of the Golden Rooster Award are all in one go　

Movie channels, financial media, 5G live broadcast, dry goods continue

From November 25th to 28th, the Golden Rooster Awards Ceremony series of activities will hold a series of film festival activities, academic activities, the 33rd China Film Golden Rooster Awards nominee recognition ceremony, the 33rd China Film Golden Rooster Awards red carpet and awards ceremony, etc. A number of main activities will be held to showcase the achievements of film development in an all-round way, and to showcase the new style of Chinese film with the power of film.

The Golden Rooster Awards are a feast for movies and a festival for the whole people. This year’s Golden Rooster Awards have carefully created domestic film festivals, international film festivals and Hong Kong, Macao and Taiwan film festivals, providing fans and audiences with the opportunity to watch hundreds of outstanding films at home and abroad.

The Golden Rooster Domestic Film Festival will screen 14 films, and the Spring Festival blockbusters and new films will also be honored in the film festival unit.

The Golden Rooster Hong Kong, Macao and Taiwan Film Festival will screen a number of classic restoration films from Hong Kong, China, including the debut film of Tsui Hark, the classic martial arts film, and the film directed by Xu Anhua, as well as a number of new films from Taiwan and Macau. The Golden Rooster International Film Festival will open 64 screenings of films from 30 countries, many of which are premieres in China.

The academic series of activities of this year’s Golden Rooster Awards include Director’s Forum, Women’s Film Forum, China Martial Arts Action Film Summit Forum, Film IP Licensing and Derivative Industry Opening ** Forum, Mobile Movie Planning Forum, Actor Forum, etc., from director to performance, from type to industry, all-round and multi-angle discussion of the development prospects of Chinese film, and the establishment of the China Film Investment Conference for the first time, bringing together top investors and filmmakers, aggregating film and television capital strength, to help the sustainable development of China’s film and television industry, and will also hold the Golden Rooster Film Venture Capital Conference. Through a fair and authoritative review process and a precise positioning incubation plan, integrate social venture capital resources, and build a growth platform for new films.

The "highlight" of the 33rd Golden Rooster Awards, the red carpet and awards ceremony, will be held on the evening of November 28. The awards ceremony will continue the "professional host + filmmaker" combination format, which will be co-hosted by the film channel host Lan Yu, the filmmakers Deng Chao and Shen Teng, and the film channel host Guo Wei and Ying Ling,Li DanAs the host of the red carpet session.

The awards ceremony will reveal the 19 awards for the Golden Rooster Award, with "My Motherland and Me" competing for best feature film; Huang Xiaoming, Jackson Yee, Dapeng, Xiao Yang and Wu Yuhan were shortlisted for best actor, and Zhou Dongyu followed the Hundred Flowers Award with Zhu Xijuan, Ren Suxi, Tan Zhuo and Liu Yan for best actress. The film "Young You" leads the way with 11 nominations, followed by "Winning" with 8 nominations, and the competition for various awards is fierce. Who will fall is waiting to be determined.

Since November 24th, the movie channel has specially launched the "Direct Hit the Golden Rooster Award" 5G Panoramic Live Broadcasting Event for two consecutive days.In the next three days, "Direct Hit the Golden Rooster Award" will continue to make full use of 4K, VR, and AR high-end form technologies to present the Golden Rooster moment in the whole process and full dimension in the live stream of sea, land, and air.

The content of the live broadcast is still exciting. The host of the movie channel, Lan Yu, will have in-depth conversations with the nominated and award-winning filmmakers in "Blue Feather Club Big Coffee", invite the blockbuster new film crew to be guests, and listen to the voices of the filmmakers; "Golden Rooster I’m Coming" leads filmmakers into the streets and alleys of Xiamen, clocking in this different tourist city and the capital of lost shadows; after the announcement of the list of 2020 movie channel "Star Sea Young Actors Preferred Program", the "Star Sea" section will continue to record the "Golden Rooster Journey" of the selected young actors; "Night Flight Xiamen" opens a sea live stream, opens a sea journey, and enjoys the night of light and shadow in Xiamen; "Come on! Chinese Film" section immediately hits the scene of the new film launch and the main activities of this year’s Golden Rooster Awards

The 33rd China Film Golden Rooster Awards is on, and the movie channel "Direct Attack on the Golden Rooster Awards" will continue to focus on the Golden Rooster Festival in an all-round way. Please pay attention!

Narrow broadcast　Zhang Wei

Since January, following the "bankruptcy storm" of Tianfu Cola, domestic sodas such as Arctic Ocean and Hongbaolai have also received an unexpected wave of attention.

Just like Tianfu Cola was on the verge of discontinuing production, the domestic soda in people’s minds was struggling to survive in the gap between the Coca-Cola and Pepsi markets. After all, after years of silence, after the return of domestic soda, the domestic beverage market has long been "changed", and it is too difficult to compete for a place.

But is that really the case?

Taking Meituan data as an example, Laoshan Coke, Hongbaolai, Tianfu Coke and other domestic beverages, Meituan sales in the first half of 2022 increased by more than 150% compared with the same period last year; another media report, the sales of Dayao soda in 2021 are estimated to reach about 3 billion; Arctic Ocean has achieved 13 million revenue in just 3 years, becoming one of the favorite sodas of local consumers in Beijing…

Aside from regional cognitive biases, domestic soda is far better than people imagine.

After the epidemic, local retail has become the first choice for consumers to shop fast. With more and more consumers choosing to spend nearby, the local retail industry has also developed new formats such as instant retail, and local consumption has further accumulated the power of recovery.

Therefore, relying on the advantages of the birthplace, based on local roots, focusing on serving local consumers, and relying on instant retail formats such as Meituan, online traffic is converted into offline actual purchasing power, forming a geographical advantage and becoming a new driving force for the development of domestic soda.

In the 1980s, when the sales of domestic sodas were hot, there was a grand occasion of "one place and one soda water". When Tianfu Coke and other domestic sodas rose, the regional market was divided again, presenting a "hundred flowers bloom" situation, and the domestic soda market will no longer have only two pleasures.

"Ups and downs in life"

"Tianfu Coke has stopped production?" "Can’t drink Tianfu Coke anymore?" In January this year, Tianfu Coke was on the hot search due to the bankruptcy storm. After that, Tianfu Coke officially refuted the rumor, and Chairperson Jiang Lin also publicly responded: "It is the old enterprise that went bankrupt, and Tianfu Coke is still in normal production and operation."

After several "confrontations", Tianfu Cola has been "a blessing in disguise", and its attention has continued to rise, driving consumers’ "buying enthusiasm". Taking Meituan data as an example, Tianfu Cola’s instant retail weekly orders increased by 172% year-on-year, achieving a reversal in sales of carbonated beverages in the off-season. Many consumers outside Sichuan and Chongqing have gradually come to know this time-honored domestic soda with a light herbal flavor.

A piece of history must be mentioned here. Since the 1980s, a number of domestic sodas such as Tianfu Cola have experienced the "ups and downs of life" from glory to loneliness.

Under the influence of many factors such as limited production capacity and high transportation costs, the domestic soda market was dominated by domestic brands in the 1980s. Domestic sodas such as Laoshan Cola, Arctic Ocean, and Asian soda have even become iconic symbols of the cities where they are located. Tianfu Cola was also at its peak during that period, and its share in the domestic cola market was as high as 75%.

With the entry of Coca-Cola and Pepsi, the domestic soda market has undergone tremendous changes.

In 1994, Tianfu Cola and Pepsi Cola jointly established Chongqing Pepsi Tianfu Company. Since then, Pepsi has gradually reduced the production of Tianfu Cola’s products, causing Tianfu Cola’s market share to decline and almost disappear from the market.

In the same year, Arctic Ocean finally went out of production after its joint venture with Pepsi. After Guangzhou Asia Soda, Shenyang Bawangsi, Tianjin Shanhaiguan, and Qingdao Laoshan were all acquired, domestic soda brands were collectively frozen, and Liangle eventually occupied most of the domestic market.

Until 2007, after a long negotiation, Arctic Ocean regained the trademark and use rights on the condition that it would not produce any carbonated beverages for four years. In 2009, Tianfu Cola also began to claim back the brand from Pepsi. Domestic soda brands gradually recovered, Arctic Ocean classic glass bottles of orange-flavored soda reappeared on the market, Tianfu Cola officially made a comeback, and other domestic sodas also returned one after another.

The source of the "bankruptcy storm" of Tianfu Cola this time is the mixed ownership reform initiated after Tianfu Cola’s comeback. In 2018, Chongqing Textile Group, the wholly-owned parent company of Tianfu Cola Group, implemented the mixed system reform and passed on the brand, formula and operation to the new Tianfu Cola (Chongqing) Beverage Co., Ltd.

Therefore, the announcement issued by the Fifth Intermediate People’s Court of Chongqing this time is the bankruptcy liquidation announcement of the old company, which will not affect the normal operation and production of Tianfu Cola. Tianfu Cola officials can also respond positively, "Everyone can still drink Tianfu Cola with confidence, we are always there."

Local "reboot"

For a long time, consumers outside Sichuan and Chongqing have a weak awareness of Tianfu Cola. The hot news of the bankruptcy is ultimately due to people’s concerns about the development status of time-honored brands. Consumers generally recognize that the old domestic beverages are struggling to survive in the new consumption environment.

What is the current situation of the development of domestic soda?

In July last year, Meituan released a set of data, with Hongbaolai, Tianfu Cola, Arctic Ocean, Bingfeng and other major Guochao beverages, sales in the first half of 2022 increased by more than 150% compared with the same period last year; Inner Mongolia’s domestic beverage kiln soda sales in 2021 were estimated to reach 3 billion yuan; Bingfeng opened the road of IPO, although it has since withdrawn the application materials, but also outstanding performance in the domestic soda market. According to the prospectus, Bingfeng’s four main products sold a total of 292 million bottles/cans in 2020.

During the World Cup in Qatar, Arctic Ocean’s advertising landed on CCTV’s core channel. Today, whether it is in Beijing’s large and small restaurants, supermarket convenience stores, or retail platforms such as Meituan, Arctic Ocean is one of the favorite carbonated drinks of local consumers in Beijing, and even achieved 13 million revenue in just three years.

We know that, limited by the production, supply chain and other practical problems, domestic soda prices compared to the two music has no advantage, in such a competition landscape, how to maintain a good momentum of development?

First of all, from a historical perspective, domestic soda has accumulated many years of product reputation and national tide feelings in the local area. It is a childhood memory that belongs to a generation, and even a city’s memory, with natural advantages for local development. The media once reported the lively scene of Tianfu Coke’s comeback in 2016: consumers in Chongqing ran four streets just to buy a bottle of Tianfu Coke at a convenience store.

In terms of consumption habits, domestic sodas from various places are more in line with the dietary preferences of local consumers. For example, Tianfu Cola’s main herbal sugar-free flavor, with Chongqing hot pot with heavy spicy and heavy oil, is more cool and greasy; Hongbaolai’s most distinctive lychee soda, the origin is that the people of Northeast China have a lychee dream, and the development of lychee soda has met the taste needs of local consumers to the greatest extent.

All of the above, domestic soda has found a development direction from the road of taking root in the local area. Especially after the epidemic, local retail has become the first choice for consumers to shop quickly. More and more consumers choose to spend nearby. The local retail industry has also developed new formats such as instant retail. From the certainty that takeaway goods will arrive in half an hour, local consumption has further accumulated the strength of recovery.

Yuan Wei, marketing director of Tianfu Cola, has been paying attention to the development of Tianfu Cola’s new retail channels. He mentioned that with the changing consumption habits of young people, buy-and-reach can better meet the purchasing habits of local consumers. "The launch of Meituan in local convenience stores can promote the exposure of Tianfu Cola in young people, and at the same time increase the sales rate of Tianfu Cola’s products in Sichuan and Chongqing."

Being rooted in the local area has brought about a considerable increase in sales. Even without the surge in sales caused by this bankruptcy, as early as July last year, media reports mentioned that Tianfu Coke’s sales in Meituan market, Meituan flash sale and other instant retail platforms have increased by more than 5 times.

"Waiting for an Opportunity" Extension

Even if the development momentum is good, why are consumers generally worried about the status quo of domestic soda?

The main reason for this is that geographical advantages also bring geographical restrictions. Industry experts have mentioned in the analysis of domestic soda that it is difficult for time-honored brands to win by relying on feelings. The geographical attributes hinder their long-term development, and the regional culture is obvious. It is difficult to develop a market suitable for local local culture in other places.

Consumers are also accustomed to comparing domestic soda and Liangle. In the current carbonated beverage market, Coca-Cola and Pepsi still firmly occupy the top position or even a duopoly. According to the data of the Prospective Industry Research Institute, as early as 2019, Coca-Cola’s market share was 59.5%, Pepsi was 32.7%, and the two giants had occupied more than 92% of the market share.

In the words of Jiang Lin, chairperson of Tianfu Cola, Tianfu Cola is "ants and elephants" compared to these two giants.

But this situation is gradually changing. According to public data, in 2020, China’s carbonated beverage production reached 18.453 million tons, an increase of 5.8% year-on-year, contrary to the previous situation of no growth for many years; in 2021, the output reached 19.713 million tons, an increase of 6.8% year-on-year.

From a practical perspective, it is indeed limited for domestic soda to become bigger and stronger, but as long as it firmly occupies the local dominant position, while serving more local consumers living in other places, it becomes a small and beautiful brand, and then gradually expands to the periphery, the development prospects are still promising.

Here, for example, the Northeast-made soda, Hongbaolai. For 30 years, Hongbaolai has never stopped producing traditional glass bottle soda. In the eyes of Wang Yang, the e-commerce manager of Hongbaolai, insisting on making glass bottle soda is Hongbaolai’s feelings, and it also comes from confidence in the taste of local consumers. "For example, our glass bottle lychee soda is Hongbaolai’s signature, and Northeasterners recognize this taste."

In 2021, Hongbaolai began to test the waters to expand the foreign market. It is still the traditional glass bottle soda, but with the help of new retail channels such as Meituan Preferred, the young people in Northeast China can find the taste of their hometown in the traditional lychee soda.

Hongbaolai has also achieved retail sales growth outside the three northeastern provinces. Since 2021, Hongbaolai soda has started from Jilin, from the black land of Northeast China to Shanxi and Hebei, and has also gone south to explore the central and southern China markets. According to Meituan data, in addition to the three northeastern provinces, Hongbaolai soda is also deeply loved by users in Nanjing, Beijing, Wuhu, Xuzhou, Nantong and other cities. Sales in the first half of 2022 have also increased by more than 100% year-on-year.

As food industry analyst Zhu Danpeng has previously analyzed, domestic soda has certain emotional advantages in the regional market, but they have missed the best opportunity for rapid expansion. "Now what they have to do is to do a good job in the local core market and wait for opportunities to expand."

Make good use of digital technology and build a "big ideological and political course"

Peng Qinghong

　　abstract The integration of digital technology and "big ideological and political courses" has given new vitality to the reform and innovation of ideological and political education in the new era. To make good use of digital technology and build a "big ideological and political course", first of all, we must fully understand the fit between digital technology and "big ideological and political courses". Secondly, we must identify the focus of the combination of digital technology and "big ideological and political courses" from the perspectives of subject connection, resource sharing, teacher-student interaction, scene reconstruction, and model innovation. Finally, we must deal with the primary and secondary relationships, red college relationships, external and internal relationships, public-private relationships, and new and old relationships that combine digital technology and "big ideological and political courses" to promote the development of high-quality connotations in the construction of ideological and political courses.

　　keyword Great Ideological and Political Course; Digital Technology; Digitization

　　Since the 18th National Congress of the Communist Party of China, especially since the Supreme Leader General Secretary personally chaired the school’s ideological and political theory teacher symposium, the status of ideological and political courses in the overall strategic situation of the Party Central Committee’s governance of the country has become increasingly prominent, and the construction of ideological and political courses has also made significant progress. The construction of "big ideological and political courses" is an important breakthrough point to promote the high-quality development of ideological and political courses during the "14th Five-Year Plan" period, and has also become a highlight of the reform and innovation of ideological and political courses in recent years. The General Secretary of the Supreme Leader has successively emphasized that "we must use new media and new technologies to make work come alive, and promote the high degree of integration of traditional advantages of ideological and political work with information technology." "The digitalization of education is an important breakthrough for our country to open up a new track for educational development and shape new advantages in educational development." Therefore, to promote the construction of "big ideological and political courses", we must also make good use of digital technology, so that digital technology and "big ideological and political courses" can be fully integrated and mutually promoted, and constantly cultivate new potential, open up new tracks, and shape new patterns for school ideological and political education in the new era.

　　Comprehensive understanding of the fit between digital technology and "big ideological and political courses"

　　To make good use of digital technology and build a "big ideological and political class", we must first fully understand the inherent fit between digital technology and "big ideological and political class". On the one hand, digital technology can promote the quality and efficiency of "big ideological and political class"; on the other hand, the needs and problems in the construction of "big ideological and political class" can also promote the continuous innovation and optimization of digital technology. The integration and mutual assistance between the two make the digital expansion of ideological and political class possible and produce good results.

　　1. Digital technology can promote the effective construction of "big ideological and political courses"

　　The development of digital technology has brought new opportunities and development space for the construction of "big ideological and political courses". In recent years, the construction of "big ideological and political courses" has achieved obvious results under the high attention of the party and the state, but it still faces some problems. The "big lessons of life" and big vision of the "big ideological and political courses" contained in the "big ideological and political courses" require "us" including all ideological and political teachers, all educators, and the whole party and society to make good use of them. At present, scholars have not fully agreed on the concept of "big ideological and political courses", but the industry has linked the construction of "big ideological and political courses" with big goals, big classrooms, big ideological and political courses, big patterns, big platforms, master resources, and big coordination. At the practical level, "big ideological and political courses" not only means that ideological and political courses should be expanded in depth, but also means that the breadth of ideological and political courses should be expanded – open the door to do ideological and political courses. In the construction of "big ideological and political courses", it is necessary to realize the upgrading and transformation of classroom teaching content, methods and management aspects, to mobilize the joint participation of various social resources, to open up theoretical classrooms, practical classrooms, online classrooms, etc., to realize the integrated construction of ideological and political courses in large, middle and primary schools, and so on. The realization of these tasks, especially the cracking of some difficult problems, requires the joint efforts of front-line ideological and political educators, the strong organizational guarantee of ideological and political course construction management institutions at all levels, and also requires strong digital technology support and services.

　　The construction of "big ideological and political courses" requires the intervention and support of digital technology. Looking at the world, the digital transformation of education has become a consensus, and the digital construction of "big ideological and political courses" is imperative. On the one hand, the application of 5G, big data, Internet of Things, artificial intelligence and other technologies has made the educational environment of ideological and political courses continue to change in the direction of networking, digitalization and intelligence, and the experience of teaching practice has also changed from a static plane at the visual level to a dynamic interactive one at the audio-visual level. Driven by the digital wave, promoting the modernization of education is the general trend, the need for development, and the direction of reform, which can better meet the precise and efficient reform requirements put forward by the development of the times for ideological and political courses. On the other hand, the post-00s generation of students grew up with digital technology, not only has a demand for memorized learning of theoretical knowledge, but also hopes to immerse themselves in the educational effect of ideological and political courses to enlighten the mind and cultivate emotions. The teaching mode of ideological and political courses, which has been spawned by digital technology, provides a platform and breakthrough point for the innovation of the teaching content and methods of "big ideological and political courses", and meets the expectations of educational objects.

　　2. The "big ideological and political class" can promote the development of digital technology

　　Make good use of digital technology and build a "big ideological and political course". Digital technology is applied to the specific educational field as a means to achieve the purpose of changing the educational model and improving the educational effect. In this process, the number of schools involved in the construction of the "big ideological and political course", the large number of students, and the wide range involved have also continuously promoted the innovative application and development of digital technology.

　　The construction of "big ideological and political courses" can accelerate the innovation and development of digital technology. On the one hand, the construction of "big ideological and political courses" has stimulated the innovation power of digital technology. In the digital age, the speed of technological update and iteration is dazzling. The deep integration of digital technology and ideological and political courses requires digital technology to continuously carry out self-innovation and iterative upgrading. It is necessary to summarize the development and utilization of historical resources, cultural resources and policy resources by existing VR (virtual reality) and AI (artificial intelligence) technologies in the construction of "big ideological and political courses", and create a teaching model with diverse styles and stable structures; it is also necessary to constantly explore the application of artificial intelligence, big data, virtual reality and other emerging technologies in the field of "big ideological and political courses" construction, and continue to tap the potential of technology to change education development. On the other hand, the construction of the "Great Ideological and Political Course" is conducive to the construction of the digital technology system. "Digitalization" is an overall system supported by a variety of technologies, which needs to be applied to a variety of technologies such as big data, cloud computing, Internet of Things, blockchain, artificial intelligence, etc. A single unit or team cannot support its overall operation. Therefore, riding the east wind of the construction of the "Great Ideological and Political Course", a composite system project involving multiple subjects and multiple forces has been built, and the support system of digital technology has also involved schools, society, enterprises, governments and other forces. " The multi-department, multi-field, and multi-level cooperation in the education work pattern provides support for the integrated development of digital technology, which is conducive to the joint construction of cross-field digital technology.

　　Identify the focus of combining digital technology with the construction of "big ideological and political courses"

　　The combination of digital technology and "big ideological and political courses" is not a simple "1 plus 1 equals 2", but a mutual integration and internal unity between them. In practice, we must identify the focus of the combination of digital technology and "big ideological and political courses", promote the high degree of integration of traditional advantages of ideological and political work with information technology, enhance the sense of the times and attractiveness, and create a new pattern of digital development of "big ideological and political courses".

　　1. Use digital technology implementation of the main body connection of the "big ideological and political course"

　　The "big" of the "big ideological and political course" requires fully mobilizing the rich resources and strength contained in the social big classroom, building a "big classroom", building a "big platform", and building a "master resource". This requires the strength of the whole society, collective efforts, and joint creation and construction. In the construction of the "big ideological and political course", the multiple subjects involved in education and teaching should form a good organizational relationship of collaborative participation and common construction, so as to truly realize the effective combination of the ideological and political "small classroom" and the social "big classroom".

　　Different from the traditional single teaching method, digital technology can enrich the ways and means for multiple subjects to participate in the construction of "big ideological and political courses" online and offline through system sharing, resource co-construction, information exchange, network connection, etc., break the time and space restrictions and information barriers, and promote cross-regional, cross-departmental, and cross-school information flow and linkage and collaboration. The use of digital technology implementation of "big ideological and political courses" is connected to the main body, which not only reduces work costs, but also greatly improves work efficiency. For example, in recent years, many schools have cooperated with the forces of the Marxist Institute, the Propaganda Department, the Ministry of Students and Workers, the Youth League Committee and other functional areas of business, contacted brother colleges and universities, the "big ideological and political class" practice teaching base, various venues and other institutions to cooperate, and established the virtual teaching and research room of ideological and political classes, digital teaching platform, etc., to help the teachers of ideological and political classes in various schools to communicate and share resources in real time, and give full play to the different resource advantages of society, government, family, enterprise, community, etc., so that ideological and political classes can effectively enhance the teaching effect of theoretical teaching and practical education, knowledge infusion and situational experience in the connection between inside and outside the school, online and offline.

　　2. Build a digital platform to promote the sharing of resources in "big ideological and political courses"

　　Open sharing of digital educational resources is a key move to narrow the digital divide and education gap. With its scalable, distributed, and advanced technologies such as multimedia large file storage, management, and resource retrieval and call, digital technology automatically stores and intelligently sorts large amounts of data, eventually forming a large-capacity, accurate, and callable virtual data resource library. Building a digital platform to promote the resource sharing of "big ideological and political courses" can collect and integrate rich social resources and life materials, and realize the co-construction and sharing of resources in classroom teaching to improve the allocation and use efficiency of "big ideological and political courses" teaching resources.

　　The establishment of a digital teaching platform is conducive to the sharing of resources for "big ideological and political courses". First, share teaching resources. Relying on the digital teaching platform, integrate policy information, research results, case materials, practice test questions and other resources of various schools at all levels, realize the collection and construction of digital resources, and form a teaching resource library that integrates high-quality teaching materials such as courseware, handout drawings, course analysis, and auxiliary documents for ideological and political courses. Secondly, expand the dissemination of resources. Encourage teachers and students to create digital teaching resources such as micro-movies, animations, music, and short videos around the teaching content of ideological and political courses. Collaborative lesson preparation and experience sharing are carried out through online MOOCs, live courses, special seminars, and heterogeneous courses. Continuously promote the dissemination and update of teaching resources and information exchange. Finally, optimize the supply of resources. Facing diverse needs, the data resources of the digital teaching platform can be quickly retrieved, freely combined and flexibly called modules and functions for teachers of ideological and political courses according to user requests, so as to realize personalized supply and service of resources, and effectively improve the efficiency and business level of teachers in lesson preparation. For example, the construction of the National Smart Education Public Service Platform, the National Ideological and Political Theory Teacher Network Collective Lesson Preparation Platform, and the Digital Horse Academy have all built a better online platform that spans time and space for ideological and political course teaching, aggregating higher-quality, more systematic, and more types of digital educational resources, and promoting the sharing and co-construction of high-quality resources.

　　3. Use digital tools to promote teacher-student interaction in "big ideological and political classes"

　　In the construction of "big ideological and political courses", while innovating the big social classrooms, the role of the main channel of ideological and political "small classrooms" must be guaranteed. At present, the lack of interaction is an important reason that affects the effectiveness of ideological and political courses, and solving this problem is also the focus of ideological and political course reform and innovation. As a means and method, digital technology can provide new interactive methods and emotional experiences for ideological and political course teaching, effectively enhancing the vividness and effectiveness of teaching.

　　With the help of digital tools, promote the interaction between teachers and students in the "big ideological and political class". First, with the help of digital tools to enhance the pertinence of teaching. Ideological and political class teachers use digital technology to effectively grasp students’ learning habits, thinking characteristics, psychological dynamics, etc., analyze the information fed back from the teaching process and result data, and grasp the learning situation in a timely manner. Scientifically arrange lesson preparation, adjust teaching progress and class management will also effectively help students review teaching knowledge online, record experiences in class, exchange views and ideas, and complete practice assignments. Second, with the help of digital tools to create a good atmosphere in the classroom. In teaching practice, more and more ideological and political class teachers pay attention to promoting student interaction through the creation of red micro-movies, ideological and political talk shows, virtual reality experiences, drama role-playing and other diverse forms. Through the presentation of digital means, from static pictures to dynamic pictures, from silent words to sound voice, stimulate students’ interest, so that they can actively explore classic theoretical ideas, red history and culture, and contemporary development reality. The third is to manage classroom order with the help of digital tools. Ideological and political class teachers use digital means to name, ask questions, answer questions, and evaluate in a timely manner in classroom teaching. Homework arrangement, homework correction, and interactive Q & A before and after class are all good ways to further consolidate and expand the effect of teacher-student interaction.

　　4. Use digital virtual innovation to recreate the scene of "big ideological and political class"

　　The teaching of ideological and political classes requires relying on and creating situations to better achieve the effect of enlightening the mind and moisturizing the mind. "Great Ideological and Political Classes" expands the space of ideological and political classrooms from schools to the space of various fields of society. Through technical means such as smart classrooms, 5G, virtual simulation, and holographic teaching in digital technology, social development scenes, historical and cultural scenes, and family life scenes can be introduced into ideological and political classrooms. Teachers can call all kinds of video information and network data at any time, and use animation, video, VR glasses, and other products to create real-time shared and immersive classroom scenes. On the one hand, digital technology is used for virtual presentation of real scenes. Digital technology breaks the constraints of spatial boundaries on the teaching scene of ideological and political courses. Using digital twin and other technologies, in the form of live broadcast, scene simulation, VR panoramic images, etc., the materials and scenes of revolutionary old sites, historical memorial pavilions, and museums can be virtually presented, so that students can be immersed in the classroom and realize "cloud visit", "cloud classroom" and "cloud interaction". Ideological and political course teachers can also interact synchronously with heroic models, advanced role models, venue commentators, etc., and extend the classroom to educational bases such as fields, factory workshops, scientific research institutes, and old revolutionary base areas, further expand the new field of education and teaching, save the cost of ideological and political classroom teaching transition, and improve the educational effectiveness of "big ideological and political courses". On the other hand, digital technology is used to recreate virtual scenes. Some historical events, revolutionary ruins, historical figures, etc. cannot be presented through VR panoramic shooting, but digital restoration, 3D modeling, virtual people, etc. of digital technology can also be used to restore and reproduce these virtual teaching scenes, making the "big ideological and political class" more vivid.

　　5. Deepen digital transformation and realize the model innovation of "big ideological and political courses"

　　As a leading force in the world’s scientific and technological revolution and industrial transformation, digital technology has brought about changes in "big ideological and political courses", not minor repairs, but profound changes in the education and teaching methods of ideological and political courses. It is a systematic model innovation. From resource supply, information sharing to interactive models, teaching methods, to evaluation systems, feedback mechanisms, etc., the combination of digital technology and "big ideological and political courses" will bring about a deeper transformation and development of ideological and political education in the new era.

　　In terms of resource construction, the "Great Ideological and Political Course" digitizes the ideological and political elements and social resources, matches the teaching content and methods according to the actual needs of students, and takes into account all aspects of resources to form a top-down, collaborative and cooperative platform, which subverts the previous traditional teaching resources supply and dissemination methods. In the interactive mode, teachers of ideological and political courses make full use of MOOCs, live broadcasts, short videos, etc., to make the theoretical ideas in the course "live", character events "move", and historical and cultural "light up", and continuously enhance the affinity and appeal of ideological and political courses, which helps to break people’s stereotypes of ideological and political classroom teaching in the past. In the evaluation feedback, the use of digital technology to empower the whole section, the whole process, with the help of teachers and students digital portraits and visualization technology, monitoring the process and results of education and teaching, prompting the evaluation method from the score-oriented small data evaluation to the whole-process literacy assessment of the big data evaluation, from the test-type result evaluation to the real-time performance-type process evaluation, to achieve the ideological and political course teaching evaluation system and feedback mechanism optimization innovation.

　　Handle the relationship between digital technology and the construction of "big ideological and political courses"

　　Technology is a "double-edged sword", and whether it can play a positive role depends on how it is used. In the construction of "big ideological and political courses", the appropriate use of digital technology to empower the teaching of ideological and political courses can effectively enhance the sense of the times and attractiveness of ideological and political courses; on the contrary, it will deviate from the original intention and goal of ideological and political course reform and innovation. To grasp the development direction of "big ideological and political courses", we must properly handle the multiple relationships between digital technology and the construction of "big ideological and political courses".

　　1. Primary and secondary relationship: The digital construction of "big ideological and political courses" should adhere to the leading position of the classroom

　　In the digital construction of the "Great Ideological and Political Course", the status and attributes of the ideological and political classroom have not changed. In other words, in the relationship between primary and secondary, classroom teaching is still in a dominant position, and digital technology is an auxiliary means. Digital technology is a tool to promote the digital transformation of ideological and political courses and improve the quality of ideological and political education. The value of technology in the reform of ideological and political courses lies in the transformation, expansion, and enrichment of educational content and methods, and is a means to serve the improvement of classroom teaching quality. No matter what the form of technological innovation is, all technological means must fall on the improvement of teaching quality, and digital technology cannot be blindly superimposed on the classroom in order to follow the trend and compare. Adhering to the content of classroom teaching as king, and constantly improving the quality of ideological and political courses to build morality and build people, is the purpose of the construction of the "Great Ideological and Political Therefore, the participation of digital technology in the construction of "big ideological and political courses" should also be subject to the fundamental task of Lide and cultivating people, and cannot become a "dazzling skill" or "whole job" at the pure technical level. No matter where the space-time field of ideological and political courses is broadened, we must always adhere to the central position of the main channel of the classroom in the construction of digital ideological and political courses, respect the main position of teachers and students in classroom teaching, and consolidate the main channel of classroom teaching to ensure the coordination of the overall classroom content.

　　2. Red College Relationship: Digital "Great Ideological and Political Course" Must Adhere to the Value Leadership of Mainstream Ideology

　　The construction of "big ideological and political courses" uses digital technology to condense more educational resources, but diverse teaching resources do not mean diversified value orientation. As a direction of ideological and political course reform and innovation, "big ideological and political courses" have the attributes of ideological and political courses to be firmly maintained, we must grasp the red college relationship in the construction of "big ideological and political courses". The "red" here refers to the clear political and ideological attributes of ideological and political courses. As a key course to implement the fundamental task of building people with morality, it is necessary to strengthen the orientation of socialist ideology to the construction of "big ideological and political courses". The "special" here refers to the professional level of digital technology itself, that is, sufficient professional standards can empower the ideological and political class to increase efficiency, otherwise it will be counterproductive. The digital transformation of the "big ideological and political class" should adhere to the principle of political orientation, and appropriately infiltrate the mainstream ideology into the design and application, evaluation and reflection of digital technology, strengthen the mainstream ideology through technology, and at the same time use technology to block the interference of wrong ideas and vulgar information on the classroom, and guide students to form ideological values that meet the requirements of the mainstream socialist ideology.

　　3. Relationship between the outside and the inside: Digital technology should deeply empower the education and teaching innovation of "big ideological and political courses"

　　The integration of digital technology and "big ideological and political courses", technology is only an appearance, its essence is still a classroom revolution, emphasizing the realization of the teaching effect of ideological and political courses and the effectiveness of classroom teaching. The use of digital technology in "big ideological and political courses" is not for formal teaching performance, but to let technology truly empower the revolution of the teaching mode of ideological and political courses. The most fundamental thing is to reshape the classroom, so that "big ideological and political courses" can take into account the depth of theory, the thickness of history, and the validity of policies. The application of digital technology deeply empowers the education and teaching innovation of ideological and political courses. It is necessary to make full use of learning analysis systems, adaptive systems, AI teaching assistants and other auxiliary teaching technologies to promote the transformation of teaching and learning models in classroom teaching, and promote the transformation of teaching models from the traditional "teacher-student" binary structure to the "teacher-machine-student" multi-structure; also through the collection and sorting of learning and public opinion, accurately analyze the knowledge points that students are interested in and are still confused, scientifically and rationally create teaching scenes, allocate educational resources, and change teaching methods. Realize the "big ideological and political class" model in which teachers "teach" in a targeted manner and students "learn" proactively.

　　4. Public-private relations: The digital transformation of the "big ideological and political class" should balance private space and public sphere

　　With the rapid development of digital technology, a large amount of data is stored and widely disseminated in the cloud in the form of pictures, videos, animations and other information, and a series of digital ethical issues have arisen. For example, the digital field of ideological and political courses has not only the collection of a lot of private information, but also a transparent public field that needs to be shared. With the embedding of digital technology into classroom teaching scenes, it is more convenient to collect and quantify the identity information and behavioral characteristics of educational subjects. The acquisition and collection of private information and personal data of educational subjects by third-party institutions is easy to infringe the privacy of teachers and students’ private information, personal opinions and other privacy risks, resulting in the privacy and security risks of teachers and students in the digital transformation of "big ideological and political courses". At the same time, those public spaces that need to be shared in the digital world also have issues of fairness in the use of digital technology and information openness. Therefore, in the digital construction of "big ideological and political classes", on the one hand, it is necessary to standardize the management system of technology use in classroom teaching, and integrate ethics into the practice framework of classroom teaching with the operating principles of transparency, credibility, controllability, and security. On the other hand, it is also necessary for ideological and political class teachers to strengthen digital social responsibility in operation, improve their digital literacy, clarify the awareness of rights and responsibilities in the information age, prevent bad and even illegal behaviors such as spying on privacy and leaking information, do a good job in privacy management up and down the classroom, and consciously maintain the ethical order of digital space.

　　5. New-old relationship: promote the digital construction of "big ideological and political courses" according to the time, people and circumstances

　　In the face of the ever-changing digital wave, the digital reform of "big ideological and political classes" needs to consider and deal with the tolerance limits of teachers of different age groups for new technologies and the appropriate transformation of old and new classrooms in technology. For teachers, to master digital technology, ideological and political class teachers need to mine the educational elements contained in it and integrate it into classroom teaching. However, the speed of digital technology update, the amount of resources provided, and the variety of operation methods can easily cause teachers to be overloaded with technology. Especially for older ideological and political class teachers, some of them are difficult to integrate into the digital world in a short time, so the use of digital technology becomes a burden and shackle for their teaching, and the classroom effect will be counterproductive. For colleges and universities, some schools do not seek teachers’ opinions, do not understand students’ needs, and promote MOOCs, online classes, and virtual simulation ideological and political classes regardless of the actual situation when the preparation of teachers, funds, and technologies is not yet mature. Finally, there may be problems such as teaching content that does not meet students’ needs, or the image quality of the digital link is rough, the operation is inconvenient, and the system responds sluggishly, or the classroom teaching shows the "self-talk" of teachers and technology, which affects the original effect of classroom teaching, reduces the experience of teachers and students, and then arouses the emotional resistance of teachers and students to the digital transformation of "big ideological and political classes". Therefore, to promote the digital construction of "big ideological and political courses", we must combine the teachers’ affordability and actual level, and according to the school’s own development orientation and actual situation, deepen and gradually innovate at every level.

　　[This article is a phased achievement of the "Development and Effective Dissemination of Red Cultural Resources Based on Digitalization" (ZDA145-3) and the National University Ideological and Political Course Famous Teacher Studio (University of Science and Technology Beijing) (21SZJS11010008), a major project of the "14th Five-Year" scientific research plan of the State Language Commission]

　　[Author Peng Qinghong: Vice President of University of Science and Technology Beijing]

　　(Originally published in the 9th issue of China Higher Education Magazine in 2024)