The current mainstream public opinion is that the prospects for joint venture brands are not optimistic. But in the spirit of not abandoning or giving up, there are still many foreign brands ready to take up the ante Chinese market.

Last month we said that the shareholders of Changan Mazda have planned to invest 10 billion continue to build trams in China. Even the waist brand is so fierce, how can the head brand lag behind. This month Mercedes-Benz also announced a major decision, let’s first draw the key points:

· Plans to invest over 14 billion yuan in China with Chinese partners to put into production a variety of local exclusive models in China to accelerate the transition to new energy;

Mercedes-Benz GLE and pure electric long wheelbase CLA based on the MMA platform will be domestically produced next year, and Fujian Benz will produce new luxury pure electric MPVs based on the VAN. EA platform in the future;

The all-new no-map end-to-end smart drive will debut with the new model in 2025.

Sales slump, Mercedes-Benz is tested in China

Among all overseas brands, the German brand is the most dependent on the Chinese market. If other overseas brands dare to say they are giving up the Chinese market, the German brand is the least willing to give up.

Mercedes-Benz’s global sales, the Chinese market sales account for more than 30% of the share. Therefore, Mercedes-Benz’s investment in China up the ante, on the one hand, is of course to continue to be optimistic about the Chinese market, on the other hand, it also shows that the market competition has reached a critical stage of life and death, and the technology of pressing the bottom of the box must be taken out.

Data show that in the first half of this year, Mercedes-Benz’s global overall sales 1.168 million, down 6% year-on-year. Sales of passenger cars were 959,700, down 6% year-on-year. Among them, sales in the Chinese market were 341,500, down as much as 9% year-on-year, and the decline was much higher than that in Europe and North America.

Horizontally, although BBA’s sales in China fell in the first half of the year, Mercedes-Benz’s sales fell the most. BMW fell 4.3% year-on-year in the first half of the year, and Audi fell 2% year-on-year.

There are two reasons. In terms of new energy, although Mercedes-Benz has come up with products in new energy very early, the market performance so far has been unsatisfactory.

The early pure electric models had a poor reputation due to "oil-to-electricity"; although the new EQ series had improved performance, the technology was not as good as that of domestic independent brands, and the pricing still maintained a high brand premium, which made it at a disadvantage in the competition with competitors at the same level in the context of price wars.

In terms of traditional fuel vehicles, the long-wheelbase C-Class and long-wheelbase GLC relied on significant discounts to stabilize sales and achieve year-on-year growth; but another pillar of sales and profits, the Mercedes-Benz E-Class, has just been replaced and is still in the production capacity climbing stage, which has dragged down the broader market.

The decline in sales and the negative effects of the price war have also put Mercedes-Benz’s domestic sales channels under great pressure to lose money. In the past two years, Mercedes-Benz has repeatedly paid to subsidize dealers to stabilize the channel’s military heart.

The good news is that after half a year of climbing, with the gradual release of discounts, the E-Class has returned to the normal level of monthly sales of 10,000 vehicles. In July, the Mercedes-Benz E-Class has regained the sales champion in the luxury medium and large car market. But new energy is still the biggest challenge for Mercedes-Benz to face. And the basic disk of Mercedes-Benz fuel vehicles is also under great pressure. Not only does it need to reduce prices to ensure sales, but the luxury reputation and value are also being tested.

The new plan still faces many challenges

Looking at Mercedes-Benz’s official announcement plan in detail, there are still several issues to be observed.

In terms of user experience, the next few upcoming domestic models all emphasize that they are China’s local R & D team and customized for the Chinese market, demonstrating Mercedes-Benz’s sincerity in attaching importance to Chinese user requests.

However, the so-called "local research and development" and "Chinese exclusive customization" models launched by car companies in recent years have received mixed reviews. In particular, some models that were once regarded as classics by car fans often lose their original characteristics after being replaced and changed, and are easily sprayed because of "domestic special supply".

Secondly, in the field of pure electricity, domestic brands are still leading and joint venture brands are catching up. Even if foreign brands come up with the latest technology, there is still a gap with domestic brands.

Take the CLA-class concept car that has been unveiled before, for example, the comprehensive energy conversion efficiency is 93%, the battery life is 400 kilometers in 15 minutes, and the energy efficiency performance of 12 kWh/100 kilometers is very good in the existing product lineage of Mercedes-Benz, but it has not yet reached the leading level among a large number of domestic new energy sources.

Finally, the domestic Mercedes-Benz GLE has long been the imaginary enemy and benchmark in the PPT of many domestic luxury new energy vehicles. For example, Ideal, Ask the World, NIO, etc., they have surpassed the second-tier luxury brands in terms of brand and sales, and have begun to approach the BBA. In terms of price, they have always had the advantage of domestic cars.

After the localization of the domestic Mercedes-Benz GLE, after all, still have to bear the task of profit, pricing can not be too radical. The current import GLE market end point price is about 60-700,000, the domestic GLC is in the 40-500,000 range, so the domestic GLE is likely to fall to about 500,000, it is difficult to say that there is an absolute attraction in the face of domestic new luxury.

The final end-to-end smart driving, Mercedes-Benz still needs to race against time. Domestic new energy brands have begun to shift to end-to-end smart driving on a large scale this year, and have devolved pure visual smart driving solutions to various price segments. For example, the price of Xiaopeng MONA M03 using pure visual solutions is only below 200,000 yuan. Equipped with Huawei pure visual smart driving, it will be on the bus in many brands such as Wenjie and Deep Blue. High-end end-to-end ADS 3.0 is also being popularized one after another.

By the time Mercedes-Benz’s end-to-end smart car launches in 2025, even if the technology and experience can compete, there is no preconceived advantage in the user’s mind.

Conclusion:

Cowardice before battle is a taboo for military experts. Overall, although facing many difficulties in the Chinese market, Mercedes-Benz continues to invest heavily in the Chinese market at this stage, indicating that it still has confidence in its own development in the Chinese market.

It’s just that the current Chinese market value standards and price system have changed. The era of luxury brands making money lying down has passed, and the old-fashioned things can no longer be played. This means that Mercedes-Benz needs to face up to this change. The most important thing next is to see if the new product can restore the confidence of the market and users in Mercedes-Benz, so that users can re-enter the arms of Mercedes-Benz.

[Autohome Luoyang Discount Promotion Channel] brings you the latest good news. Popular models are being promoted in Luoyang with unprecedented intensity. In this promotion, car buyers can enjoy high discounts of up to 40,100 yuan, which has reduced the minimum starting price of the Blue Electric E5 to 99,800 yuan. This is undoubtedly a rare opportunity for consumers to buy a car. If you are interested in the Blue Electric E5, be sure to seize this opportunity and click "Chatti Car Price" in the quotation form to get more attractive car purchase preferential policies. Don’t miss this good time to save money and realize your car purchase wishes!

The exterior design of the Blue Electric E5 shows the style of modern urban feeling and technology fusion. Its front face adopts a unique grille design with smooth lines, which not only enhances the visual impact, but also effectively optimizes the aerodynamic performance. The overall style is exquisite and dynamic, showing careful carving of details and forward-looking thinking of future travel methods.

The side lines of the Blue Electric E5 are designed smoothly, with a body size of 4760mm x 1865mm x 1710mm and a wheelbase of 2785mm, giving it excellent interior space and driving stability. The front and rear wheelbases are 1585mm and 1580mm respectively, ensuring a good driving balance. The tire size adopts 225/55 R18, and it is paired with a dynamic wheel design, which not only provides a solid grip, but also adds a sporty atmosphere to the vehicle. Overall, the side shape of the Blue Electric E5 reflects both practical functions and fashionable aesthetics.

The interior design of the Blue Electric E5 focuses on both practicality and comfort, showing the perfect fusion of refinement and technology. The 12.3-inch central control screen stands in the center of the cockpit, clearly and intuitively displays vehicle information and multimedia functions, supports automatic speech recognition control, and is convenient for users to operate navigation, telephone, air conditioning and sunroof. The steering wheel is made of leather material, providing a good grip, and supports manual up and down adjustment to ensure that the driver can stay comfortable in various driving scenarios. In terms of seats, the Blue Electric E5 is made of imitation leather material. The seats mainly support front and rear adjustment, backrest adjustment and high and low adjustment, providing passengers with a multi-dimensional comfortable experience. The front and rear rows are equipped with a USB/Type-C interface to meet the charging needs of passengers and entertainment connections. Whether it is the driver’s touch operation or the passenger’s convenience needs, the interior of the Blue Electric E5 reflects the intention.

The Blue Electric E5 is equipped with a 1.5L four-cylinder engine with a maximum power of 81 kilowatts and a maximum torque of 135 Nm, providing a solid power output for the vehicle. With the E-CVT continuously variable transmission, this engine achieves the perfect combination of high efficiency and smooth driving experience.

Summarizing the evaluation of the Autohome owner, the Blue Electric E5 won his praise for its excellent ride comfort and spacious interior space. The seven-seat design fully meets the needs of family travel, and the high-end atmospheric appearance adds a sense of dignity. The owner’s satisfaction with the vehicle is evident, and I believe that the Blue Electric E5 will definitely bring a satisfactory driving experience to more users who pursue quality life.

　　Shanghai Stock Exchange ChinaNetwork News (Reporter Yu Liyan) Lantu Automobile recently launched the brand’s first global car – Lantu Friend, and announced the English name of Lantu Friend: "Courage".

　　"We have the strength, confidence and courage to let Lantu’s confidant be seen by confidants all over the world," said Lu Fang, CEO of Lantu Automobile. As the first model built by Lantu based on a new generation of self-developed pure electric platforms, Lantu’s confidant is a high-end pure electric SUV carefully built by Lantu Automobile with a global vision and standards, gathering the world’s top technologies. The new car has been announced in 4 versions, and the pre-sale price range is 209,900 – 266,900 yuan.

　　According to the plan, the global version of Lantu Zhiyin will also be released overseas at the Turin Auto Show in Italy. According to relevant people of Lantu Auto, unlike in the past, Lantu Zhiyin, as the first global pure electric model launched after Lantu released the Lets VOYAH "Co-Lantu" overseas strategy, has been positioned as a global car and a world car since the beginning of research and development. After the recent launch, Lantu Zhiyin and Lantu Zhiyin Global Edition will be shipped to Chengdu and Italy simultaneously. It can be said that this car marks a new stage in the development of Lantu Auto. By 2030, Lantu Auto will expand to six continents, enter 60 countries around the world, build 500 sales and service outlets, and exceed 500,000 overseas sales.

　　Lantu Automotive R & D personnel are introduced.In terms of power, Lantu Zhiyin uses Sandian’s new technology to solve pure electric concerns, with a 901-kilometer long battery life and a global 800V high voltageThe platform, as well as 5C super fast charging, especially the 5C super fast charging technology, can achieve a 15-minute battery life of 515 kilometers.

　　In terms of smart driving, Landu Zhiyin is equipped with NOA high-speed pilot assistance system, with 5 millimeter-wave radars, 10 cameras and other hardware. The high-end intelligent parking system of the new car provides full-scene RPA remote control parking, APA full-scene automatic parking, RDA tracking reversing, and RVM remote car moving functions. In the smart cockpit, Zhiyin is the first pure electric SUV under Landu equipped with Landu’s happy cockpit.

Autohome Jinhua preferential promotion channel brings you the latest news. The flagship model of Hongqi Automobile, EH7, is in full swing in the Jinhua market at an amazing discount. As a high-profile luxury car, it is currently offering a discount of up to 30,000 yuan, and the minimum starting price has been reduced to 199,800 yuan, bringing consumers an unprecedented opportunity to buy a car. If you are interested in this car, don’t miss this once-in-a-lifetime opportunity, click "Chatty Car Price" in the quotation form to seize the opportunity to get higher discounts.

The Hongqi EH7 shows a noble style with its exquisite body proportions, with a length of 4980mm, a width of 1915mm, and a height of 1490mm showing solemnity and strength. The 3000mm wheelbase ensures a spacious and comfortable interior space, and the front and rear wheels are 1645mm and 1655mm respectively, providing a solid foundation for driving stability. The tire size is 245/50 R18, and the front and rear wheels are of the same specification. With a dynamic rim design, it not only enhances the overall visual effect, but also reflects its attention to detail.

In terms of interior, Hongqi EH7 shows first-class luxury quality and technology. The steering wheel wrapped in exquisite leather provides a comfortable grip and supports manual up and down + front and rear adjustment to ensure the best operation experience for the driver. The 15.5-inch high definition central control screen integrates convenient functions such as multimedia system, navigation, phone and air conditioning, making it easy for users to control vehicle information. As for the seat, it adopts a mix and match design of imitation leather and leather/fur materials to provide a comfortable and high-end riding experience. The front seat is not only equipped with heating and ventilation functions, but also has headrest speakers, allowing drivers to enjoy independent music experience. The driver’s seat is also equipped with electric memory function to ensure a personalized driving experience. In addition, the rear seat supports proportional reclining, which brings greater space flexibility to passengers.

The engine on the Hongqi EH7 is characterized by its powerful performance, with a maximum power of 253 kilowatts, providing the driver with surging power. At the same time, the maximum torque of this engine has reached 450 Nm, which not only guarantees the acceleration performance of the vehicle, but also ensures excellent handling in various driving scenarios.

Overall, the Hongqi EH7 has won high praise from its owners for its excellent driving experience. The owner particularly emphasized the vehicle’s strong power and precise steering, making the driving process smooth and confident. And its excellent chassis adjustment allows the vehicle to perform well in the face of complex road conditions, achieving a perfect combination of comfort and stability. Such product features undoubtedly make the Hongqi EH7 stand out among many luxury cars and become an ideal choice for the pursuit of high-quality driving pleasure.

Hot news briefing

The tariff-free parts made in China were rejected by the United States

Sales in China have declined significantly, accelerating channel sinking

MIIT issues notice on the safety investigation of new energy vehicles

The city officially released the first batch of autonomous driving road test licenses

35,000 charging pile, global charging platform layout in China

The Group established a joint venture sales company with Mansour Group

NavInfo obtains autonomous driving road test license

Ninth Announces Investment in Battery Management System Providers

Or will "resurrect" the brand with electrification

1 billion Euro, German Economy Ministry funds three battery alliances

These policies affect car life

[Lifting the restrictions on light and micro new energy cargo transportation] Recently, the traffic police released the news that the regional restrictions on vehicles passing through the urban area were lifted, allowing vehicles not to be managed as a class of ordinary light trucks. They did not need to go through the "traffic police vehicle traffic filing system" for filing and were not subject to the restrictions. This means that the previous policy of prohibiting traffic on 20 roads in the urban area ended, and cars were granted the right of way in and out of the urban area. Become the first in Shandong Province to lift the restrictions on vehicles.

The Anhui Provincial Government recently issued the "Notice of the People’s Government of Anhui Province on the Implementation of National Phase VI Motor Vehicles", indicating that Anhui Province will implement National Phase VI on July 1, and National V emission vehicles purchased before July 1 (excluding the day) can be registered before October 1 (excluding the day).

[China Circulation Association Proposes Adjustment of Value-Added Tax] In order to promote the market operating environment, the China Circulation Association recently submitted a "Proposal Letter on Adjusting the Transaction Value-Added Tax Policy" to the Ministry of Finance. In the "Proposal Letter", the China Circulation Association proposes to change the full amount of value-added tax in existing transactions to the difference of value-added tax, or give distribution enterprises a three-year tax exemption policy.

These brands are launching new cars

Sold 5.29-7 8,900 yuan, Southeast A5 wing dance country sixth edition listed

　

A few days ago, the sixth version of the model officially launched, the new car launched a total of 7 models, the price range is 5.29-7 8,900 yuan. Compared with the current five models, the new car has no change in appearance, interior and configuration, only equipped to meet the sixth, while the whole series of car names are updated to the latest naming method.

Sold 12.78-17 6,800, GAC Honda’s new bizhi listed

　

On June 18, the mid-term model was officially launched. The new car launched a total of 6 models with 1.5L and 1.5T power, and the price range is 12.78-17 6,800 yuan. Compared with the current model, the new model has been fine-tuned in appearance, the configuration has been upgraded, and the current 1.8L model has been replaced by the 220TURBO model equipped with 1.5T, and it meets the national six.

Sold 9.99-12 3,900 yuan, the new Polo Plus launched

　

On June 18, the new generation of Polo Plus was officially launched. The new car is positioned as a small car and is built on a platform. In terms of power, it provides a 1.5L naturally aspirated, with 5-speed manual and 6-speed manual. The new car launched a total of four models, priced at 9.99-12 3,900 yuan.

25.07-25 4,700 yuan, Peugeot 508L special edition listed

　

A few days ago, it was announced that the night version and the X Phoenix version were officially listed, and the new car was priced at 250,700 yuan and 254,700 yuan respectively. The new car is based on the theme of the famous Marvel comic adaptation of the movie X-Men: "X-Men: Black Phoenix".

32.97-46 9,700, the new Cadillac XT5 is available

　

On June 17, 2019, the mid-term model was officially launched. The new car launched a total of 6 models, and its price was 32.97-46 9,700 yuan. Compared with the current model, the new XT5 has been slightly adjusted for the appearance, and is equipped with 2.0T with closed cylinder technology, so that it can realize double cylinder operation under low load conditions.

These car companies have ups and downs

Negotiations are drawing to a close, with Volkswagen partnering with Ford on autonomous driving

　

Recently, according to foreign media reports, negotiations with Argo AI and its subsidiary on autonomous driving cooperation are nearing completion, and an agreement may be announced as early as July. The report further pointed out that the two manufacturers value Argo AI at about $4 billion.

Up 10% year-on-year, domestic pickup truck sales 174,000 from January to May

　

In the context of the overall market decline, maintaining double-digit growth is regarded as one of the potential market segments. Data show that the domestic end point insurance volume was 30,400 vehicles in May, an increase of 1.76% year-on-year. From January to May, the end point insurance volume was 174,000 vehicles, an increase of 10.14% year-on-year.

The first model of Chinese Express will be produced at Dongfeng Yueda Kia

　

On June 17, Chinese, Yueda Group, reached a strategic cooperation, Chinese and will set up a joint working team to further determine the industrialization implementation plan and production cooperation model. In the future, the first model of Chinese will be in production and is planned to be mass-produced and sold in 2021.

The name was approved, and FAW Audi Sales Company was established shortly

　

One year and three months after the announcement, the sales limited liability company, which was originally scheduled to be established by the end of 2018, has finally made progress. Recently, in the "Announcement on Enterprise Name Approval of the State Administration for Market Regulation" issued on May 22, 2019, the name of "sales limited liability company" has been listed.

Reached a cooperation with Qianjiang "Domestic Harley" will be offline next year

　

Recently, Qianjiang Motorcycle announced that American motorcycle manufacturer Harley-Davidson has reached an agreement with Qianjiang Motorcycle, which is controlled by the group, to produce a 338cc small Harley motorcycle in China and is expected to start selling it by the end of 2020.

1.37 billion 8 billion NIO IPO valuation slumped

A week ago, NIO formally filed an initial public offering (IPO) prospectus with the Securities Exchange Commission, applying to list on the New York Stock Exchange under the ticker symbol "NIO", and plans to raise $1.80 billion. Previously, NIO’s valuation reached a high of $37 billion.

A week later, on August 21, NIO, which was in the IPO roadshow, was revealed to have a valuation asking price of only $80-10 billion, the difference between the previous valuation of $37 billion and $29 billion. However, it is worth noting that NIO internally set its price-to-earnings ratio target for the next five years at 10 times. According to NIO’s valuation asking price in the IPO roadshow, if NIO wants to achieve the price-to-earnings ratio target of 10 times in 2023, NIO must achieve a net profit of $8-1 billion in that year.

2.BMW blames South Korea and car owners for spontaneous combustion

According to foreign media reports, a BMW spokesperson said that the traffic conditions in South Korea and the way of driving BMW cars are the reasons for the continuous spontaneous combustion of BMW cars in South Korea, which has aroused public anger in South Korea.

"The BMW spokesperson’s remarks indicate that BMW headquarters is trying to shift the blame for the spontaneous combustion of vehicles to Korean and BMW owners in order to cover up the defects of their vehicles themselves." In response, BMW Korea said the Xinhua News Agency report was a mistranslation of the original German interview. A BMW Korea spokesperson said, "There are many situations that cause the spontaneous combustion of the exhaust gas recirculation unit (EGR), which Frey tried to explain but were misunderstood." BMW Korea said it was very sorry that the Xinhua News Agency report blamed the spontaneous combustion of the BMW on the specific situation in South Korea, and had asked Xinhua News Agency to correct its report.

3.Geely’s new Colorful is about to debut

Not long ago, Geely announced that its new SUV Geely SX11 was officially named Binyue. Binyue will be officially released tomorrow. As the first A-class SUV model with Geely’s new BMA modular architecture, the new car adopts the design concept of "Time Racing Aesthetics" in appearance and shape, and the interior design is also more youthful and fashionable. In terms of power, the new car will be equipped with a 1.5TD engine and a 100-kilometer acceleration time of 7.9 seconds.

4.London Trials "Low Emission" Roads, Bans Non-Electric Vehicles

The City of London is considering banning non-electric cars from a special "low-emission" street, according to foreign media reports, in a pilot project that highlights the severity of the air pollution crisis in the British capital’s financial center.

An "ultra-low emission" motor street, with only electric cars and plug-in hybrids, may be piloted, according to the City air quality manager. "We realise that the ultra-low emission zone [introduced by London mayor Sadiq Khan] is not yet sufficient for us to meet our emission limits, so we will have to consider additional measures on the busiest streets," the manager said.

5.US to impose 25% tariff on European Union car imports

According to foreign media reports, President Trump said on the evening of August 21 local time that the United States will impose a 25% tariff on all European Union imported cars.

Mr. Ross told The Wall Street Journal that it was unclear whether a report on potential tariffs would be released by the end of August. He also declined to set a new timetable, according to the newspaper. Mr. Ross said the report had been delayed because the United States was currently negotiating with Mexico, Canada and the European Union Commission.

Although cars can enhance the convenience of people’s travel, safety is still a topic that cannot be avoided. Therefore, many car companies have also begun to upgrade the safety of their models. Of course, for consumers, a car’s active and passive safety configuration is very complete, and it will be more popular. Today, I will arrange it for you by the way. Let’s introduce it carefully.

First of all, from the appearance, the front of Xingtu Lanyue looks very domineering, with a multi-spoke air intake grille, which is very recognizable. At the same time, the headlights show a soft design style, and the shape is quite fashionable and atmospheric. The car is equipped with LED daytime running lights, front fog lights, automatic opening and closing, adaptive far and near light, delayed closing, etc. To the side of the car, the body size of the car is 4970MM*1940MM*1792MM, the car adopts fashionable and simple lines, the side circumference looks very unique, with large-sized thick-walled tires, smooth lines run through the entire side of the car. Looking back, the rear looks very elegant, the tail lights give a very delicate feeling, and the exhaust pipe adopts a bilateral single-out design, which looks very simple as a whole.

Sitting in the car, the interior of Xingtu Lanyue enhances the visual fashion and dynamic sense, giving people a very sporty feeling. The steering wheel design of the car is very fashionable and dynamic, equipped with the steering wheel manual up and down + front and rear adjustment, steering wheel heating and other functions, practicality and appearance are not bad. Let’s take a look at the central control, the center console design is reasonable, making the interior style impressive and tough. Let me introduce the dashboard and seat below. The dashboard design is remarkable, giving people a very clean feeling. The car uses leather seats, the seats are wide and thick, and the overall comfort is good.

Xingtu Lanyue matches the automatic manual (AT) gearbox, with a maximum power of 192KW and a maximum torque of 400N.m, resulting in good power performance.

There is still no problem with two luggage bags in the trunk of Xingtu Lanyue, and the rear seats cannot be reclined, which is a pity. In addition, the car is equipped with fatigue reminder, brake anti-lock braking (ABS), LED daytime running lights, brake assistance (EBA/BAS, etc.), braking force distribution (EBD) main driver airbag, passenger seat airbag, knee airbag, side aircurtain, front side airbag and other safety configurations.

The model level introduced today is the level that many people consider the most when buying their first car, mainly because the size of the model in this level is moderate and the price is reasonable. I think if you really want to buy this car, you still need to go offline to experience it.

"The lives of people cannot be compared with each other." Opening Bilibili, in a pile of bullet comments, Luo Xiang, a professor at the School of Criminal Justice of China University of Political Science and Law and the director of the Institute of Criminal Law, finished another interesting case study of "extrajudicial fanatic Zhang San". However, he immediately changed the topic and was very serious. "Love yourself as yourself, protect others, and protect each other bravely."

"Growth comes with parting, and even so, my choice will not change." In front of the camera of "Thirteen Invitations", she wore a solid-color trench coat and walked out of her alma mater after years of separation. She smiled and explained her thoughts on "growth" and "parting" in her mind.

On the other side of the lens of "Thirteen Invitations", Xu Zhiyuan, as the questioner, kept throwing out more and more pointed questions, with his usual literati style. As upright as him, he never flattered the audience, nor did he compromise for the camera.

"Extrajudicial fanatic" Luo Xiang, "National Muse" Gao Yuanyuan, "Against the Current" Xu Zhiyuan… They were in three different fields, facing their own professional challenges and doubts from the outside world, and they did not compromise, but after their success, they all chose to set off again with the Volvo XC90 and move forward.

It seems that the styles are different, but in fact the core is the same. The law is equal to safety, the lead is hard to hide, and the tide is fearless… Like Volvo, they are all uncompromising forwards. Without blind obedience or hesitation, it is also Volvo’s consistent persistence in the past hundred years.

When the two values of cumbersome and flashy collide, when the two approaches of facing doubt and uncompromising conflict, how should we choose?

Some people still do not forget the original intention of equality of all beings, some people brush away the disturbance and glitz and insist on a purer self, and some people retain their innate acumen and continue to understand this rapidly changing world. Looking closely at these three professionals, their choice of forward-looking values – Volvo XC90, has given a more real and pure answer to this question.

"Life is the responsibility, safety is the same as the law, and everyone must be equal."

In the eyes of Luo Xiang, the "father of extrajudicial fanatic Zhang San", freedom without a bottom line is not freedom. With the bottom line of the law, everyone can have the fairest freedom.

In the travel that is closely related to our lives, the equality that cars bring to all people is undoubtedly safety, which is an "absolute law" and Volvo’s constant pursuit of love and life for nearly a hundred years.

At the outset of its establishment, Volvo introduced the concept of safety into the automotive industry. Like Luo Xiang, it was a pioneer in guarding life: it laid the foundation for the architecture of modern cars with a cage body; it invented and pioneered the application of three-point seat belts.

At the same time, Volvo is also an excellent popularizer in the field of safety. When it invented the three-point seat belt in 1959, Volvo gave all its competitors a patent for saving lives, saying that "as a free life-saving tool, its value outweighs its profit".

Subsequent to this, more safety patents were made public for free by Volvo, and since then, the concept of safe travel that protects life has not only been promoted to the entire automotive industry, but also entered the hearts of millions of consumers.

In fact, it is not difficult to find the reason why Luo Xiang joined hands with Volvo, because they are both warriors who guard love and life on the verge of life and death – one who considers carefully and takes defense as an attack; one who accumulates technology and restrains rationality.

This is not only responsible, but also professional.

Nowadays, in the trend of the new four modernizations of automobiles, Volvo still adheres to the original intention of safety regardless of grade. All its models are equipped with the City Safety urban safety system as standard. Whether it is for drivers in the car or pedestrians outside the car, it has given full and comprehensive protection. It can effectively reduce or avoid the danger of collisions between vehicles in front of vehicles, pedestrians, cyclists and large animals at various times of day and night, so that some consumers laugh that "it is difficult for you to even collide with a bird when driving it."

For Luo Xiang, treating each case with the most meticulous consideration is a reverence for love and life; for Volvo, developing a vehicle safety system without limits is a safeguard for love and life.

As the "ceiling" of car safety, Volvo has been persevering in the pursuit of safety and has never forgotten its original intention, because only when everyone’s equal safety limit is guaranteed, the pursuit of faster speed and updated technology will have unlimited possibilities.

"Only with safety as the bottom line can we freely explore the upper limit of life."

Xu Zhiyuan was born in Peking University and has never left the book. Every time he makes a speech, he is full of strength and calm.

In his eyes, asking, answering, and thinking are spiritual desires that cannot be pressed to pause. Trying to understand the true nature of human nature and the world through different perspectives can create a more unique self.

"Read ten thousand books and travel ten thousand miles." He likes the seven-seat, three-row theater-style seating experience of the Volvo XC90: no matter which row you sit in, you can have a comfortable and broad view, and you can see the wider world.

Although in the eyes of many people, he is a "angry youth" and a "retrograde" who has been controversial in his words and deeds, from another perspective, he is a representative of the supremacy of love and life.

In the tide of the times, Xu Zhiyuan always maintained his original intention. In his opinion, "True and free breathing is the innate instinct of every life." The air that accompanies us all the time is inconspicuous, but it is unusually important. Clearer air can make people have a healthy body and a clear mind.

As Xu Zhiyuan said, "Without a clear head, how can there be true thinking?" Since the mid-1990s, Volvo Cars has established relevant standards for clean cockpits and conducted rigorous tests, aiming to create a safe and healthy in-car environment for owners suffering from allergies and asthma.

In the nearly three decades since then, Volvo Cars has continued to innovate, from the release of the IAQS intelligent air circulation control system in 1999, to the registration of the CLEANZONE ? trademark in 2014, and to the release of the AAC dual-effect enhanced air purification system in 2019, Volvo Cars has always been a leader in clean cockpit solutions for the automotive industry.

Nowadays, in the context of the brutal growth of new technologies, Volvo still adheres to the principle of safeguarding love and life, and is committed to continuously providing an industry-leading clean in-car environment to create a pleasant and healthy driving experience.

Taking the XC90 chosen by Xu Zhiyuan as an example, its Clean Zone clean cockpit can effectively improve the air environment in the car, and its AAC enhanced air purification system can effectively filter 95% of PM2.5, making "closing the door to Nordic" more than just an advertising slogan.

Interestingly, Volvo also has a unique "nose team" made up of people with a "healthy sense of smell" who have been specially screened and trained to provide designers with guidance on the selection of materials and production processes, especially for car interior materials, and finally through rigorous testing to ensure that the owner provides a healthy and environmentally friendly first-class in-car environment.

In terms of experience and feelings, Xu Zhiyuan once said: "The world is not made up of complex concepts and facts, but the real and direct experience in people’s hearts." Choosing Volvo is the "great wisdom" that combines the talents of the world and the way of compatibility.

Uncompromising insight, unimpulsive heart, and non-drifting adherence are its base colors, just like Volvo, a luxury brand that has been deeply cultivated in the automotive field for nearly a century, adheres to the concept of "people-oriented" out of respect and awe for life, adheres to the original intention, and shoulders responsibility. It is the "retrograde" and "guardian" of this impulsive era.

"The hustle and bustle of the past, stop and go, now I prefer warm and pure beauty."

In "Yitian and the Dragon Slayer", Gao Yuanyuan is the beautiful and paranoid Zhou Zhiruo, but outside the play, she is wearing her hair, wearing only a plain ring, and holding a white porcelain cup to drink tea and chat.

In her opinion, the change of the world is not centered on the spotlight, the true beauty should be outside the spotlight of the stage, warm and pure. As a top-tier in the industry, even in the center of glitz, Gao Yuanyuan still maintains her own unique and pure philosophy of life, leaving more time and space for her family, and regarding protecting and accompanying her family as the most important thing in life.

She met Volvo, who was also simplifying complexity, and it was logical, "Remove everything superfluous, and everything left is what you need." This is her pursuit of life, and it is also Volvo’s design philosophy. The simple and powerful lines and the changing posture under light and shadow all highlight the aesthetic core of Scandinavia’s "less is more".

Although time never defeats beauty, the reason is not that time favors beauty’s personality, but that beauty has its own inner strength.

The same is true of the Volvo XC90 chosen by the beauty – the appearance is gentle and natural, with endless wonders inside, high-grade perforated Nappa leather fabric and cold zone rare wood interior strips, creating a natural flowing high-end beauty; the driver’s seat is the Swedish royal family’s national treasure-grade Orrefors crystal electronic shift lever, made by more than 200 years of workshops, 15 purely manual procedures, and a temperature of 1400 ° C for 16 hours. The brand’s crystal products are mostly made of traditional glass blowing craftsmanship and carving, continuing its unique design and texture for hundreds of years; the palace-level sound system from Baohua Weijian has moved the moving Gothenburg Concert Hall into the car. No matter where you sit, it is the auditory "C position", which can experience the golden position of the theater The ultimate immersion enjoyment.

In fact, a closer look at Gao Yuanyuan and the Volvo XC90 shows that the temperament of the two is so compatible in a certain way. As a professional and an important member of the family, her understanding of love and life is a more emotional explanation from the precipitation of time, "To the world, you are only one millionth; but to family and friends, you are one hundred percent." Focusing on the purity of life and achieving the symphonic resonance of family and feelings is also the essence of luxury that Volvo brings to us.

Conclusion:

Under the great changes in the automotive industry, Volvo’s principles have never changed. The more complex the environment, the more technological innovation and business innovation emerge, the more you need to maintain a calm.

In such an increasingly uncertain world, what can give people a sense of security must be sincere and firm. In the context of the rise of new forces and the brutal growth of new technologies, in the face of doubts and controversies, Volvo has always adhered to the principle of protecting love and life, and adhered to the values of harmony and difference.

From Luo Xiang, to Gao Yuanyuan, to Xu Zhiyuan, the Volvo XC90 is not just a car chosen by celebrities and celebrities. It also carries people’s beautiful expectations for love and life. In this increasingly complex and changing world, its respect for love and life allows more social backbone to move forward with it. Behind the patience and determination that has come along the way is Volvo’s persistence in the face of the changes of the past century, and it is also a persistent guardian.

What I love is separated by mountains and seas, and mountains and seas can also be flat.

"Love requires patience," according to Yuan Xiaolin, senior vice president of Volvo Car Group and president and CEO of Volvo Cars Asia Pacific, upholding the ultimate respect for life and taking responsibility and safety as "vitality" is Volvo’s eternal philosophy. "This takes time to test, so we say that only love and life can’t live up to it!"

On March 18, the flagship model of Xingtu Lanyue was officially launched. The new car launched 6 models with 2 kinds of power, and the price range was 168,900-229,900 yuan. With the flagship product layout of Xingtu in the large SUV market, Chery once again tried high-end development and brand upward breakthrough, but I don’t know how the effect will be this time?

Since its establishment, Chery Automobile has never given up exploring the high-end development of the brand. From Ruiqi to Qoros, from Jietu to Xingtu, Chery has tried many times, but the effect is not as expected. As the latest attempt of Chery Automobile in the high-end of the brand, Xingtu was officially launched in 2018. Currently, its models include Xingtu TX/TXL and Xingtu LX. However, the end point feedback of these models after they were put on the market was not good, and the cumulative sales volume in 2020 was less than 20,000.

Compared with the high-end brand Lynk & Co under Geely and the WEY brand under Great Wall Motors, which were launched at the same time, Xingtu is somewhat bleak in terms of product quantity and end point sales. According to the data, Lynk & Co owns five current cars of Lynk & Co 01, 02, 03, 05 and 06, and the ZERO concept will also be listed within the year; the WEY brand owns four products of VV5, VV6, VV7 and Tank 300, and the new flagship model Mocha has also been unveiled. With the contribution of multiple product sequences, in 2020, the cumulative sales of Lynk & Co reached 175,000, and the cumulative sales of the WEY brand also reached 79,000, far exceeding that of Chery Xingtu.

In the face of a highly competitive market environment and dismal sales results, the listing of Xingtu Lanyue has undoubtedly become an important factor in Chery’s high-end development.

At the press conference, Gao Xinhua, deputy general manager of Chery Automobile joint stock company, general manager of Xingtu brand, and dean of the General Institute of Automotive Engineering Technology Research and Development, said, "Xingtu, as a high-end brand and strategic brand under Chery, is the master of Chery’s technology, the pioneer of Chery’s technology, and the upward breakthrough of Chery. It is also an important mission of Chery to lead Chery, accelerate change, make upward breakthroughs, and fully embrace the era of green and intelligent vehicles. Xingtu Lanyue is based on the 24-year positive R & D accumulation of the Chery brand, as well as the world’s five R & D centers and the top 500 supplier system, and builds the Xingtu flagship product on the M3X Mars architecture."

How much chance does the starry path that has high hopes have of winning?

The positioning of Xingtu Lanyue is a large seven-seat concierge SUV, which belongs to medium and large SUVs. At present, most of the medium and large SUV markets are joint ventures and imported models, and independent brands such as Lynk & Co and WEY do not have a layout. On the one hand, it shows that the market has given Xingtu Lanyue the opportunity to lead other independent brands and seize market share in advance; on the other hand, it also means that Xingtu Lanyue will directly compete with joint venture brands, and the competitive pressure is very high.

In addition, the overall size of the medium and large SUV segment is small, and there is not much room to play. The data shows that there are only 5 models (including imported cars) with a cumulative sales volume of more than 30,000 in 2020. Volkswagen Touon, which ranks first in sales, sold 77,000 cars in the whole year, and Cadillac XT6 sold only 27,000 cars in the sixth place. It can be said that the market environment of medium and large SUVs has determined that it is difficult to bring qualitative changes to Xingtu’s annual sales.

In other words, the biggest significance of the moon to Xingtu is not how much it can boost sales, but to achieve upward breakthroughs in brand perception and product image.

Although the sales volume of medium and large SUVs is not high, it is the model that can test the R & D and manufacturing skills of manufacturers the most. Therefore, many brands will position medium and large SUVs as their flagship models and improve brand perception through the comprehensive quality of medium and large SUVs. The launch of Lanyue has this intention. Chery hopes to enhance the high-end brand perception of Xingtu and achieve brand premium through its level and strength in comfort, intelligence, safety and power. Xu Youzhong, assistant general manager of Chery Automobile and executive director of the product development management center, said, "Xingtu Lunar is built on the M3X Mars architecture, with super five-star safety protection, leading intelligent configuration, comfortable driving experience and surging power performance. It is a’IKEA, IKEA, IKEA ‘concierge-level seven-seat SUV."

From the product point of view, as a medium and large SUV, the wheelbase of the moon reaches 2.9 meters, the car length is nearly 5 meters, and it has a three-row seven-seat layout, with excellent space performance. The official said that the trunk of the moon can still accommodate a 20-inch suitcase when the three rows are full. In addition, the appearance and interior of the new car are all designed with the family style of the Xingtu brand, and on this basis, more quality details are added to further strengthen the high-end image.

In terms of configuration, Lanyue is equipped with Lion Lion Zhiyun 4.0 intelligent interaction system, equipped with L2.5 level automatic driving, supports intelligent identification and monitoring analysis, and has powerful voice interaction functions. At the same time, the whole system comes standard with 12.3-inch LCD high definition screen, keyless entry/start, intelligent start and stop, three-zone automatic air conditioning, fatigue detection and other luxury configurations. The intelligent configuration is equipped to further enhance the technological sense and high-end sense of the whole vehicle.

In terms of power, Lanyue is equipped with 1.6T and 2.0T engines, with maximum power of 145 kW and 187kW respectively, and peak torque of 290N · m and 390N · m respectively. In terms of transmission, the new car is fully equipped with a 7-speed wet dual-clutch transmission, and the high-end model is equipped with the AWD intelligent four-wheel drive system from BorgWarner.

The arrival of Xingtu Laiyue has made Chery take a key step in the high-end layout and upward transformation. As Yin Tongyue, secretary of the party committee, chairperson and general manager of Chery Automobile joint stock company, said at the press conference, "The group will start with Xingtu Laiyue, bring more intelligent, green and stunning series of products to consumers, and contribute to the transformation of China’s automobile industry and the upward transformation of the brand."

Text/Beiqing-Beijing Toutiao, Wen Chong

On July 25, 2022, the Changan Deep Blue SL03 was officially launched through online live broadcast, becoming the first model in China to be launched with an all-electric lineup.

As the first strategic model of Changan Deep Blue’s new brand, Changan Deep Blue SL03 is equipped with a number of world premieres and the industry’s first mass production technologies, achieving three super breakthroughs in the fields of intelligence, battery life and three electricity. At this listing conference, a total of three energy forms and four configuration versions of pure electric version, extended range version and hydrogen electric version were launched. The official guide price of the new car starts from 16.89, of which the hydrogen electric version 699,900 yuan.

According to reports, the Changan Deep Blue SL03 was born on the EPA1 all-electric digital platform. At the level of intelligent driving, the Changan Deep Blue SL03 is equipped with more than ten intelligent driving assistance systems, including six ultrasonic radars, three millimeter-wave radars, and six high-performance cameras. It not only has clearer imaging and higher positioning accuracy, but also further enhances the safety of the vehicle.

In terms of configuration, the three power models of Changan Deep Blue SL03 are equipped with integrated adaptive IACC, and the whole system is equipped with intelligent driving auxiliary features such as lane changing assistance, intelligent panoramic imaging, and AEB automatic emergency braking. At the same time, Changan Deep Blue SL03 will also launch the APA7.0 remote valet parking system. After subscribing to this service, under the premise of meeting relevant national regulations, memory parking, remote moving, remote control parking and other functions can be realized in the main use scenarios of users.

Changan Deep Blue SL03 also creates a full-scene smart cockpit, which is the first mass-produced model in the world equipped with 8-core high-computing power super car chip 1.2.1 baseline and Android 11 operating system. The computing speed can reach 3.60 million times/second, the car RAM memory has reached 12G, the ROM memory has reached 128G, and the comprehensive performance is comparable to many high-end mobile phones.

Based on the strong underlying capabilities, the smart cockpit of Changan Deep Blue SL03 has functions and scene expansion capabilities, supporting Bluetooth/NFC non-inductive cabin, 3D holographic face login and other functions. Changan Deep Blue SL03 is also equipped with AR-HUD, and the imaging interface is 8.5 meters in front of the imaging distance equivalent to a 61-inch screen. In addition, the 14.6-inch sunflower screen is also an industry first, which can automatically deflect left and right 15 degrees with the driver.

In terms of battery life, under CLTC conditions, the pure electric version of Changan Deep Blue SL03 provides two versions: 515km and 705km. The extended range version has a comprehensive battery life of over 1200km and a pure electric battery life of over 200km. The hydrogen electric version of the model can reach 730km with full hydrogen and can also achieve 3 minutes of ultra-fast energy replenishment.

In terms of Sandian technology, Changan Deep Blue has also achieved breakthroughs. The Changan Deep Blue SL03 is equipped with Changan’s new generation of superset electric drive, achieving more than 95% of the system’s highest efficiency, leading the industry average. At the same time, the micronucleus high-frequency pulse heating technology pioneered by Changan Deep Blue SL03 realizes extremely fast heating at ultra-low temperatures, which greatly relieves the use restrictions of electric vehicles in extremely cold weather.

In addition, Changan Deep Blue is also equipped with the first domestic intelligent vehicle domain controller "Changan Smart Core", which integrates more than 1,500 core devices. It can realize the rapid upgrade of vehicle control software OTA in 3 minutes, and can also provide users with more accurate remote diagnosis and other services.

Zhu Huarong, chairperson and party secretary of Changan Automobile, said that Changan Deep Blue will launch six to seven new cars in the future, achieving full coverage from compact to large markets. At the same time, Changan Deep Blue will provide personal butler services. Fully adopt the new retail model of "online and offline integration, direct connection, direct collection of vehicles, and consistent prices".

According to reports, thanks to the rapid advancement of the "Shangri-La Plan", Changan Automobile has achieved rapid development in the field of new energy. Among the 10,000 patents of Changan Automobile, Changan Deep Blue has applied for a total of more than 1,300 patents, covering battery, electric drive, electronic control, intelligence, appearance and other fields, of which more than 1,000 are in the three-power field alone.

The continuous introduction of new technologies and new products has led to rapid growth in sales. In the first half of this year, Changan Automobile sold 84,958 independent new energy models, an increase of 127.26% year-on-year, far exceeding the national average growth rate.