1905 movie network news Written, directed, and starred by Yang Zi, the movie "Dragon Horse Spirit" will be released nationwide on April 7. A few days ago, the movie released a poster version of the "Confession of the Years", in which Jackie Chan and Chi Rabbit "One Man, One Horse" walk side by side, with rich emotions and a warm atmosphere. In the movie, Jackie Chan plays Lao Luo, a down-and-out dragon and tiger martial artist. He roams the set with his love horse Chi Rabbit, who is dependent on each other. The action scenes of "One Man, One Horse" are not only wonderful, but also full of freshness. They are family members who accompany each other in the play, and they are each other’s best partners outside the play.

On the occasion of 60 years of filmmaking, Jackie Chan starred as a dragon and tiger martial artist in "Dragon Horse Spirit", which is full of sincere emotions along the way. The sentence "Life will grow old, movies will not" on the poster is very touching, and it is also the big brother’s affectionate confession to his 60-year film career. Entering the industry at the age of 8, he has brought nearly 200 works in 60 years of filmmaking, presenting countless amazing action scenes. The big brother followed his original intention with his whole life, and the pain will not erase his love, and the injuries on his body have made the light in his eyes.

Jackie Chan filmed an action scene with an injury, and the set received continuous applause

Jackie Chan: I’m really ashamed to clap my hands with such a simple action

The big brother’s nine-needle closure and delayed surgery to shoot "Dragon Horse Spirit" not only stems from his love for the script, but also from his deep love for the movie, as well as his empathy for the situation of the Dragon Tiger Martial Artist action actors. On the set of the movie "Dragon Horse Spirit", you can often see the figure of the big brother in his seventies fighting for the action drama, sliding down a few meters high stairs, fighting on the second floor of the hanging air, and fighting against three. As always, it is wonderful. There is a scene that requires the big brother to turn over and sit on the railing on the second floor. The big brother thinks it is very simple, but under the strong request of the director, he still prepares protective measures. When the big brother completed the action perfectly, the staff applauded enthusiastically, and the big brother who heard the applause was a little lonely, "I’m really ashamed to clap my hands for such a simple action." The shame of the big brother came from the high requirements of himself, and the applause of everyone was a sincere tribute to the big brother’s insistence on high requirements.

Jackie Chan’s eyes were moist, and he responded emotionally to netizens’ "distressed" comments　

Big Brother: As long as I can play another day, I will definitely play in person

In the behind-the-scenes scene of the movie, the figure of the eldest brother who fought hard made many people sigh with emotion. For the eldest brother who is still on the set at the age of 68, some netizens are distressed, some netizens are worried, and some netizens are puzzled. In response to everyone’s concern, the eldest brother responded with tears and a warm heart, "I used to fight for life, then for the fans, and now I fight for myself, I want to prove that I can still do it". For the eldest brother, going all out is not only to present the best side to the fans, but also to be worthy of myself, "As long as I can play for one day, I hope to have a play for you every year. I will definitely play in person. This is my promise to you."

The movie "Ryoma Spirit" will be released nationwide on April 7.

1905 movie network news At the beginning of this year, the starring film was released in the mainland, and finally earned 110 million yuan at the box office and gained a good reputation. Recently, he has been rehearsing the stage play "Jiang/Yun · Zhi/Room". This time, Zhang Zhen will not only play the classic character Jiang Bin Liu in the well-known work "Secret Love Peach Blossom Land", but also his stage debut, which has attracted much attention from all parties. This year coincides with the 35th anniversary of the public performance of "Secret Love Peach Blossom Land", which also makes the performance of "Jiang/Yun · Zhi/Room" more anticipated. It is reported that "Jiang/Yun · Zhi/RoomIt will premiere in Taipei on April 2.

The play "Secret Love in Peach Blossom Land" is divided into two stories: "Secret Love" and "Peach Blossom Land". It premiered in Taiwan, China in 1986 and caused a sensation. Over the next 35 years, "Secret Love in Peach Blossom Land"And it lasts forever.Touring the world, the show has also become a must-see classic for theater fans. Among them, "Secret Love" is a modern tragedy that tells the sad story of Jiang Bin Liu and Yun Zhifan, lovers who were forced to disconnect in the torrent of big times, only to meet in a Taipei ward decades later.

Zhang Zhen, Xiao Ai

"Jiang/Yun · Zhi/Jian" is based on the story of "Secret Love" in the drama "Secret Love in Peach Blossom Land." The original work used a lot of white space. How "Jiang/Yun · Zhi/Jian" will enrich the situation between the two people, and the letters written by Jiang Bin Liu and Yun Zhifan, are full of expectations. "Jiang/Yun · Zhi/Jian has been lined up twice in Taipei, and it feels very special," said Lai Shengchuan. "It should be far more than I originally imagined. The letter exchange between the two characters in" Secret Love in Peach Blossom Land "has become a poem that brings out an entire era."

Zhang Zhen, Jin Shijie, Lai Shengchuan

In the previous version,,,,,, and other actors played Jiang Bin Liu and Yun Zhifan respectively. This time, in the stage play "Jiang/Yun · Zhi/Room", Jiang Bin Liu changed hands and was played by Zhang Zhen for the first time, while Yun Zhifan continued to play Xiao Ai, who had played the role four times before.

It is worth mentioning that Lin Qingxia, Ding Naizheng, Huang Lei and others also participated in the screenwriting of "Jiang/Yun · Zhi/Room" this time.

For Zhang Zhen, who challenged the stage for the first time and starred in the classic role "Jiang Bin Liu" for the first time, Lai Shengchuan was very satisfied. He said, "Some actors, I will talk to them a lot to slowly find and adjust the role and performance method. Between Zhang Zhen and Zhang Zhen, there are relatively few words, and I find that he is using his brain and emotions to find the role of Jiang Bin Liu every day. I am very happy to see the growth of this character every day, and it is about to take shape. Because it is the performance of many stories of Jiang Bin Liu in addition to his’secret love ‘, Zhang Zhen must be the most knowledgeable actor of all the actors who have played this role. I never imagined that after many years, the character I created can still have such a rich life now!"

All these years, have you ever thought of me?

See you in "Jiang/Yun · Zhi/Jian".

The spotlight in the entertainment industry has undoubtedly fallen on Lisa recently, who participated in a controversial show, the Crazy Horse Show. This was supposed to be a personal matter for her, but as the incident unfolded, Yang Ying and Zhang Jiani were also involved.

It is reported that Zhang Jiani was photographed showing up at the Crazy Horse show and kept taking pictures, looking very happy. Although Yang Ying was not photographed entering the show, someone broke the news that she appeared at the door. This made netizens question whether their behavior was appropriate. After all, the performance form of Crazy Horse Show is relatively special.

At that moment, a person claiming to be the mother of a minor reported Yang Ying to the relevant departments, hoping to ban her. The reason is that Yang Ying’s public appearance to watch Crazy Horse Show has caused a lot of public opinion. The mother said that her 11-year-old daughter even called classmates to perform striptease and hold parties in public in support of Yang Ying.

As soon as the news came out, it immediately caused widespread attention and discussion among netizens. Some people questioned the authenticity of the news, thinking that it was made up. However, Yang Ying was **** it should be true, because there are pictures and the truth. This made many fans feel chilled, because according to the usual attitude of celebrities, it is generally a disguised admission that Yang Ying really watched Crazy Horse.

In the face of such questions and reports, Yang Ying has not responded. She has not denied that she watched Crazy Horse, nor has she offered any explanation or clarification for the reported incident. This has left many fans disappointed and dissatisfied that she has not taken due responsibility.

In this regard, an industry insider revealed that because of Yang Ying’s controversial behavior, the advertising operation of a certain platform has begun to investigate her advertisements. If what the industry insider said is true, then Yang Ying’s star path may be seriously affected, and even face a "soft ban".

Not only that, but also netizens found that setting Yang Ying’s photo as an avatar was not allowed. This detail further aroused the suspicion and dissatisfaction of netizens, thinking that there might be something wrong with her. However, just as everyone was discussing, Yang Ying’s fan official blog responded that the inability to change the avatar was due to a system problem and had nothing to do with Yang Ying herself.

Although the fan official blog explained this, because Yang Ying did not respond personally, netizens were skeptical of its credibility. They hoped that Yang Ying could respond to the matter in person and clarify the truth. If he really went to Crazy Horse Show, he should admit it generously; if he didn’t go, he should quickly deny it. This unclear attitude will only make fans feel chilled and disappointed.

In this incident, whether it is Lisa, Yang Ying or Zhang Jiani, they should be held responsible for their actions. As public figures, they should understand the consequences of their actions. Especially for fans who are minors, their actions may have a bad impact and demonstration effect. Therefore, they should act cautiously and set the right example.

Overall, this incident has aroused netizens’ attention and reflection on the behavior of entertainment celebrities. We call on all public figures to consciously abide by laws and regulations and social morals and good customs; at the same time, we also hope that relevant departments will strengthen supervision and punishment to maintain normal social order and public interests.

Responsible editor:

In mainland China, many people may hear Shi Ban Yu’s name, and the first reaction is Zhou Xingchi’s royal voice. In fact, long before Zhou Xingchi’s fire, steamed grouper was a specialty food in Taiwan in our country. Choosing this as his stage name, on the one hand, expresses Shi Ban Yu’s hometown feelings, and on the other hand, it is inseparable from his life experience.

Shi Ban Yu’s original name was Shi Renmao, and he was originally a recording engineer for a radio variety show. At that time, it seemed like an iron rice bowl. The TV station had regulations that it was not allowed to take private work outside. In order to prevent people around him from knowing that he was dubbing movies and TV dramas, Shi Ban Yu specially changed his name.

In fact, when it comes to Shi Ban Yu’s dubbing journey, it comes from this work experience in the radio station. The recording engineer is always a behind-the-scenes worker, requiring equipment debugging and countless contacts. Shi Ban Yu was very envious of the hosts who could be in front of the stage at that time.

It was not until 1985 that Shi Banyu studied with Chen Mingyang, who was known as the "dubbing emperor of Taiwan", that he entered the Tao. Chen Mingyang has many representative works, the most famous being Fat Cat Zheng Zeshi and Big Silly Cheng Kui’an, who arranged the dubbing of almost all their films.

The development of Master’s career was invisible, and it also affected Shi Ban Yu’s life. To this day, Shi Ban Yu and Zhou Xingchi are still the perfect partner in the eyes of the audience.

And when it comes to Shi Ban Yu and Zhou Xingchi’s karmic relationship, it is a coincidence in 1990. At that time, Andy Lau and Zhou Xingchi co-filmed the movie "Gambler". In order to find a voice actor who could be far different from Andy Lau’s screen voice, the production company Insein Company found Shi Ban Yu, a Taiwanese voice actor.

Shi Ban Yu’s personal voice was rather sharp, and before meeting Zhou Xingchi, it was always a small regret that he couldn’t cooperate with most actors. Before that, most of the dubbing was for some villains, such as eunuchs, traitors, etc. After Zhou Xingchi appeared, this kind of nonsense and a little strange voice got its use, and the dubbing Shi Ban Yu really became a king who used his voice to conquer the world.

When watching Stephen Chow’s films, many viewers were thinking that Stephen Chow and his voice actor Shi Ban Yu must have a very good relationship, otherwise how could there be such a close cooperation. In fact, the cooperation model between them is not as everyone thinks.

Generally speaking, it is Zhou Xingchi who prepares a Cantonese version of the work in advance, and then Shi Ban Yu reinterprets it in private with the other party’s performance. In particular, there are many languages in Cantonese that cannot be translated in Mandarin, which requires Shi Ban Yu to replace these words with a mouth shape and to be able to match Zhou Xingchi’s performance style.

It is worth mentioning that in movies, Stephen Chow and Wu Mengda are always a pair. In real life, the same is true for their royal voice actors Shi Ban Yu and Hu Licheng. Their cooperation has achieved a seamless integration of sound and form, and together they have created one classic image after another in the film works.

In addition to voicing Stephen Chow’s films, Mr. Shih has also worked sporadically for other actors, notably Chen Xiaochun in "The Confused 4," Jacky Cheung in "Rat’s Gall" and Tony Leung in "The Three Heroes of the Wind and Dust."

Dubbing actors are different from those in front of the screen. Although Shi Ban Yu has dubbed many film and television works, his income is still relatively small. In 2008, Shi Ban Yu started working as a tour guide with tour groups, just when he happened to meet his brother’s divorced wife during a work trip. It turned out that Shi Ban Yu was adopted by his adoptive parents shortly after birth, and he never knew his true background, but he did not expect the truth to come so suddenly.

Mr. Shi is rarely active in front of the stage, but in 2017 he made a rare appearance on a variety show called "Happy Comedian." In this episode, he teamed up with comedy genius Huang Cailun to bring a feast of performances, bringing many of Stephen Chow’s classic clips to the screen again.

It is difficult to say whether Zhou Xingchi achieved Shi Ban Yu or Shi Ban Yu achieved Zhou Xingchi. It is certain that mutual achievements have promoted each other’s development.

1905 movie network feature "The sea around Gulangyu Island is vast, and the sea is bulging with waves." On the evening of November 25, the melody and singing of "Waves of Gulangyu Island" played melodiously in Xiamen, Ludao Island, and "Echoes of the Sea – The 33rd China Film Golden Rooster Awards Film Concert and Opening Ceremony" officially kicked off.

The opening ceremony of the 33rd Chinese Film Golden Rooster Awards

　

Embrace the sea and sing the golden rooster. 2020 is the first year that the Golden Rooster Awards will resume their annual evaluation, and it is also the opening year for the Golden Rooster Awards to settle in Xiamen for a long time.

The opening ceremony was presided over by actor Li Guangjie’s partner Chen Ling and Dai Xiaonan. Niu Ben, Liu Chutian, Chen Turin, Yu Misty, Chen Xuedong, Tang Yixin, Qi Wei, Bailu, Jinsha, Zhang Jiani, Zeng Shunxi, Mi Re, Yan Danchen, Tao Huimin, Tan Jianzi, Zhou Shen, Hu Xia, Gao Ge, Liu Yuning, Du Jiang, Gu Ka-shing, Jackie Chan, Ju Hongchuan, Cai Chengyu, Wang Xiaotang, Xie Fang, Liu Jin, Ping An (in order of appearance) and other filmmakers and musicians participated in the opening ceremony in different forms such as singing classic movie songs and telling movie stories, presenting a high-level and unique audio-visual feast.

　

Classic movie music plays on screen memory　

Jackie Chan: Chinese filmmakers are amazing!

　

That night, the Golden Rooster Awards Film Concert and Opening Ceremony was held in Xiamen Bailuzhou Sunken Plaza. The stage design combined Xiamen’s urban characteristics and local image, and the whole stage seemed to be set in the middle of the water. The stage design showed a double spiral shape, and the opening and closing screens changed into multi-level shapes. It closely followed the theme "The echo of the sea", highlighting Xiamen’s business card and image as a sea garden and a city of movies.

　

In this big gathering of the film industry, the winners of the 32nd China Film Golden Rooster Award for Best Actress and Actress Wang Jingchun and Wing Mei jointly opened the door of glory of the Golden Rooster Award and lit up the Golden Rooster. On the lake surface of Yundang Lake in Xiamen, a virtual scene in the shape of the Golden Rooster was reflected, and the gorgeous moment of the golden rooster opening with a beautiful and high-gloss frozen frame played the brilliant prelude to this year’s Golden Rooster Awards.

Wang Jingchun

　

Yongmei

The concert began with a multi-movement suite, singing the filmmakers’ true love for movies. Movie songs such as "Hometown of the Sea", "Song of the Four Seasons", "Moon Misty Bird Misty" and "Sweet Honey" bring fans and fans back to classic movies such as "Moon Misty, Bird Misty" and "Sweet Honey" to experience the light and shadow memories of the era that once bloomed with enthusiasm and passion.

Chen Xuedong and Tang Yixin sing "The Sea, My Hometown"

　

"Feet on the Road to Happiness", "Our Tomorrow is Sweeter than Honey", "Over the Mountain" and the animated movie theme song "Big Fish" sung by Zhou Shen use a pleasant music note to stir up the happy time on the screen and interpret the Chinese people’s infinite yearning for a better life.

Zhou Shen sang the theme song "Big Fish" from the movie "Big Fish Begonia"

　

The movie’s ending song "Facing Difficulties", the theme song "Retrograde" and the song "Fearless" pay tribute to every worker and true hero who sticks to the ordinary post of "sea, land and air". 2020 is an extraordinary year. The medical workers, maritime rescue teams, fire rescue teams and other members who fought the epidemic built safety barriers in the crisis, escorted our lives, went up heroically, and went retrograde without fear.

Hu Xia and Gao Ge sing "Fearless"

　

Liu Yuning sang "Facing Difficulties"

International superstar and famous actor Jackie Chan paid tribute to the most beautiful retrograde at the opening ceremony, and Jackie Chan also said excitedly: "2020 is not easy for filmmakers all over the world, but Chinese filmmakers are united and let us become the first country to restore the market. Chinese filmmakers are amazing, amazing!"

Jackie Chan

　

"Xiamen is like a song, let’s sing it to the whole world, let the whole world hear Xiamen". At the end of the opening ceremony, a Hokkien song "Xiamen is like a song" is a kind invitation issued by Xiamen people to filmmakers. Performing artists Wang Xiaotang, Xie Fang, Liu Jin and young actor representative Zeng Shunxi took the stage together, incorporating the filmmakers’ feelings of family and country into the song "My Motherland" The affectionate lyrics: "My dearest motherland, you are the sea that will never dry up, always give me clear waves."

Liu Jin, Wang Xiaotang, Xie Fang, Zeng Shunxi

　

Wang Xiaotang said: "I have been working in film for more than 60 years, and I feel that dedicating myself to the motherland and the people for life is the greatest happiness for us filmmakers." Xie Fang said: "Although I am old, I am still willing to be with everyone and sing a’Song of Youth ‘with our dear motherland." Liu Jin said that actors can be old, but their original intentions are not old, and they must always shoulder the responsibility and responsibility of telling Chinese stories well and establishing a good image of China.

Liu Jin, Wang Xiaotang, Xie Fang

　　

Light and music intertwined, the golden rooster shines, good drama, surprises continue, bless the golden rooster award, bless Chinese movies!

　

The main activities of the Golden Rooster Award are all in one go　

Movie channels, financial media, 5G live broadcast, dry goods continue

From November 25th to 28th, the Golden Rooster Awards Ceremony series of activities will hold a series of film festival activities, academic activities, the 33rd China Film Golden Rooster Awards nominee recognition ceremony, the 33rd China Film Golden Rooster Awards red carpet and awards ceremony, etc. A number of main activities will be held to showcase the achievements of film development in an all-round way, and to showcase the new style of Chinese film with the power of film.

　

The Golden Rooster Awards are a feast for movies and a festival for the whole people. This year’s Golden Rooster Awards have carefully created domestic film festivals, international film festivals and Hong Kong, Macao and Taiwan film festivals, providing fans and audiences with the opportunity to watch hundreds of outstanding films at home and abroad.

　

The Golden Rooster Domestic Film Festival will screen 14 films, and the Spring Festival blockbusters and new films will also be honored in the film festival unit.

　

The Golden Rooster Hong Kong, Macao and Taiwan Film Festival will screen a number of classic restoration films from Hong Kong, China, including the debut film of Tsui Hark, the classic martial arts film, and the film directed by Xu Anhua, as well as a number of new films from Taiwan and Macau. The Golden Rooster International Film Festival will open 64 screenings of films from 30 countries, many of which are premieres in China.

　

The academic series of activities of this year’s Golden Rooster Awards include Director’s Forum, Women’s Film Forum, China Martial Arts Action Film Summit Forum, Film IP Licensing and Derivative Industry Opening ** Forum, Mobile Movie Planning Forum, Actor Forum, etc., from director to performance, from type to industry, all-round and multi-angle discussion of the development prospects of Chinese film, and the establishment of the China Film Investment Conference for the first time, bringing together top investors and filmmakers, aggregating film and television capital strength, to help the sustainable development of China’s film and television industry, and will also hold the Golden Rooster Film Venture Capital Conference. Through a fair and authoritative review process and a precise positioning incubation plan, integrate social venture capital resources, and build a growth platform for new films.

　

The "highlight" of the 33rd Golden Rooster Awards, the red carpet and awards ceremony, will be held on the evening of November 28. The awards ceremony will continue the "professional host + filmmaker" combination format, which will be co-hosted by the film channel host Lan Yu, the filmmakers Deng Chao and Shen Teng, and the film channel host Guo Wei and Ying Ling,Li DanAs the host of the red carpet session.

　

The awards ceremony will reveal the 19 awards for the Golden Rooster Award, with "My Motherland and Me" competing for best feature film; Huang Xiaoming, Jackson Yee, Dapeng, Xiao Yang and Wu Yuhan were shortlisted for best actor, and Zhou Dongyu followed the Hundred Flowers Award with Zhu Xijuan, Ren Suxi, Tan Zhuo and Liu Yan for best actress. The film "Young You" leads the way with 11 nominations, followed by "Winning" with 8 nominations, and the competition for various awards is fierce. Who will fall is waiting to be determined.

　

Since November 24th, the movie channel has specially launched the "Direct Hit the Golden Rooster Award" 5G Panoramic Live Broadcasting Event for two consecutive days.In the next three days, "Direct Hit the Golden Rooster Award" will continue to make full use of 4K, VR, and AR high-end form technologies to present the Golden Rooster moment in the whole process and full dimension in the live stream of sea, land, and air.

　

The content of the live broadcast is still exciting. The host of the movie channel, Lan Yu, will have in-depth conversations with the nominated and award-winning filmmakers in "Blue Feather Club Big Coffee", invite the blockbuster new film crew to be guests, and listen to the voices of the filmmakers; "Golden Rooster I’m Coming" leads filmmakers into the streets and alleys of Xiamen, clocking in this different tourist city and the capital of lost shadows; after the announcement of the list of 2020 movie channel "Star Sea Young Actors Preferred Program", the "Star Sea" section will continue to record the "Golden Rooster Journey" of the selected young actors; "Night Flight Xiamen" opens a sea live stream, opens a sea journey, and enjoys the night of light and shadow in Xiamen; "Come on! Chinese Film" section immediately hits the scene of the new film launch and the main activities of this year’s Golden Rooster Awards

　

The 33rd China Film Golden Rooster Awards is on, and the movie channel "Direct Attack on the Golden Rooster Awards" will continue to focus on the Golden Rooster Festival in an all-round way. Please pay attention!

Narrow broadcast　Zhang Wei

Since January, following the "bankruptcy storm" of Tianfu Cola, domestic sodas such as Arctic Ocean and Hongbaolai have also received an unexpected wave of attention.

Just like Tianfu Cola was on the verge of discontinuing production, the domestic soda in people’s minds was struggling to survive in the gap between the Coca-Cola and Pepsi markets. After all, after years of silence, after the return of domestic soda, the domestic beverage market has long been "changed", and it is too difficult to compete for a place.

But is that really the case?

Taking Meituan data as an example, Laoshan Coke, Hongbaolai, Tianfu Coke and other domestic beverages, Meituan sales in the first half of 2022 increased by more than 150% compared with the same period last year; another media report, the sales of Dayao soda in 2021 are estimated to reach about 3 billion; Arctic Ocean has achieved 13 million revenue in just 3 years, becoming one of the favorite sodas of local consumers in Beijing…

Aside from regional cognitive biases, domestic soda is far better than people imagine.

After the epidemic, local retail has become the first choice for consumers to shop fast. With more and more consumers choosing to spend nearby, the local retail industry has also developed new formats such as instant retail, and local consumption has further accumulated the power of recovery.

Therefore, relying on the advantages of the birthplace, based on local roots, focusing on serving local consumers, and relying on instant retail formats such as Meituan, online traffic is converted into offline actual purchasing power, forming a geographical advantage and becoming a new driving force for the development of domestic soda.

In the 1980s, when the sales of domestic sodas were hot, there was a grand occasion of "one place and one soda water". When Tianfu Coke and other domestic sodas rose, the regional market was divided again, presenting a "hundred flowers bloom" situation, and the domestic soda market will no longer have only two pleasures.

"Ups and downs in life"

"Tianfu Coke has stopped production?" "Can’t drink Tianfu Coke anymore?" In January this year, Tianfu Coke was on the hot search due to the bankruptcy storm. After that, Tianfu Coke officially refuted the rumor, and Chairperson Jiang Lin also publicly responded: "It is the old enterprise that went bankrupt, and Tianfu Coke is still in normal production and operation."

After several "confrontations", Tianfu Cola has been "a blessing in disguise", and its attention has continued to rise, driving consumers’ "buying enthusiasm". Taking Meituan data as an example, Tianfu Cola’s instant retail weekly orders increased by 172% year-on-year, achieving a reversal in sales of carbonated beverages in the off-season. Many consumers outside Sichuan and Chongqing have gradually come to know this time-honored domestic soda with a light herbal flavor.

A piece of history must be mentioned here. Since the 1980s, a number of domestic sodas such as Tianfu Cola have experienced the "ups and downs of life" from glory to loneliness.

Under the influence of many factors such as limited production capacity and high transportation costs, the domestic soda market was dominated by domestic brands in the 1980s. Domestic sodas such as Laoshan Cola, Arctic Ocean, and Asian soda have even become iconic symbols of the cities where they are located. Tianfu Cola was also at its peak during that period, and its share in the domestic cola market was as high as 75%.

With the entry of Coca-Cola and Pepsi, the domestic soda market has undergone tremendous changes.

In 1994, Tianfu Cola and Pepsi Cola jointly established Chongqing Pepsi Tianfu Company. Since then, Pepsi has gradually reduced the production of Tianfu Cola’s products, causing Tianfu Cola’s market share to decline and almost disappear from the market.

In the same year, Arctic Ocean finally went out of production after its joint venture with Pepsi. After Guangzhou Asia Soda, Shenyang Bawangsi, Tianjin Shanhaiguan, and Qingdao Laoshan were all acquired, domestic soda brands were collectively frozen, and Liangle eventually occupied most of the domestic market.

Until 2007, after a long negotiation, Arctic Ocean regained the trademark and use rights on the condition that it would not produce any carbonated beverages for four years. In 2009, Tianfu Cola also began to claim back the brand from Pepsi. Domestic soda brands gradually recovered, Arctic Ocean classic glass bottles of orange-flavored soda reappeared on the market, Tianfu Cola officially made a comeback, and other domestic sodas also returned one after another.

The source of the "bankruptcy storm" of Tianfu Cola this time is the mixed ownership reform initiated after Tianfu Cola’s comeback. In 2018, Chongqing Textile Group, the wholly-owned parent company of Tianfu Cola Group, implemented the mixed system reform and passed on the brand, formula and operation to the new Tianfu Cola (Chongqing) Beverage Co., Ltd.

Therefore, the announcement issued by the Fifth Intermediate People’s Court of Chongqing this time is the bankruptcy liquidation announcement of the old company, which will not affect the normal operation and production of Tianfu Cola. Tianfu Cola officials can also respond positively, "Everyone can still drink Tianfu Cola with confidence, we are always there."

Local "reboot"

For a long time, consumers outside Sichuan and Chongqing have a weak awareness of Tianfu Cola. The hot news of the bankruptcy is ultimately due to people’s concerns about the development status of time-honored brands. Consumers generally recognize that the old domestic beverages are struggling to survive in the new consumption environment.

What is the current situation of the development of domestic soda?

In July last year, Meituan released a set of data, with Hongbaolai, Tianfu Cola, Arctic Ocean, Bingfeng and other major Guochao beverages, sales in the first half of 2022 increased by more than 150% compared with the same period last year; Inner Mongolia’s domestic beverage kiln soda sales in 2021 were estimated to reach 3 billion yuan; Bingfeng opened the road of IPO, although it has since withdrawn the application materials, but also outstanding performance in the domestic soda market. According to the prospectus, Bingfeng’s four main products sold a total of 292 million bottles/cans in 2020.

During the World Cup in Qatar, Arctic Ocean’s advertising landed on CCTV’s core channel. Today, whether it is in Beijing’s large and small restaurants, supermarket convenience stores, or retail platforms such as Meituan, Arctic Ocean is one of the favorite carbonated drinks of local consumers in Beijing, and even achieved 13 million revenue in just three years.

We know that, limited by the production, supply chain and other practical problems, domestic soda prices compared to the two music has no advantage, in such a competition landscape, how to maintain a good momentum of development?

First of all, from a historical perspective, domestic soda has accumulated many years of product reputation and national tide feelings in the local area. It is a childhood memory that belongs to a generation, and even a city’s memory, with natural advantages for local development. The media once reported the lively scene of Tianfu Coke’s comeback in 2016: consumers in Chongqing ran four streets just to buy a bottle of Tianfu Coke at a convenience store.

In terms of consumption habits, domestic sodas from various places are more in line with the dietary preferences of local consumers. For example, Tianfu Cola’s main herbal sugar-free flavor, with Chongqing hot pot with heavy spicy and heavy oil, is more cool and greasy; Hongbaolai’s most distinctive lychee soda, the origin is that the people of Northeast China have a lychee dream, and the development of lychee soda has met the taste needs of local consumers to the greatest extent.

All of the above, domestic soda has found a development direction from the road of taking root in the local area. Especially after the epidemic, local retail has become the first choice for consumers to shop quickly. More and more consumers choose to spend nearby. The local retail industry has also developed new formats such as instant retail. From the certainty that takeaway goods will arrive in half an hour, local consumption has further accumulated the strength of recovery.

Yuan Wei, marketing director of Tianfu Cola, has been paying attention to the development of Tianfu Cola’s new retail channels. He mentioned that with the changing consumption habits of young people, buy-and-reach can better meet the purchasing habits of local consumers. "The launch of Meituan in local convenience stores can promote the exposure of Tianfu Cola in young people, and at the same time increase the sales rate of Tianfu Cola’s products in Sichuan and Chongqing."

Being rooted in the local area has brought about a considerable increase in sales. Even without the surge in sales caused by this bankruptcy, as early as July last year, media reports mentioned that Tianfu Coke’s sales in Meituan market, Meituan flash sale and other instant retail platforms have increased by more than 5 times.

"Waiting for an Opportunity" Extension

Even if the development momentum is good, why are consumers generally worried about the status quo of domestic soda?

The main reason for this is that geographical advantages also bring geographical restrictions. Industry experts have mentioned in the analysis of domestic soda that it is difficult for time-honored brands to win by relying on feelings. The geographical attributes hinder their long-term development, and the regional culture is obvious. It is difficult to develop a market suitable for local local culture in other places.

Consumers are also accustomed to comparing domestic soda and Liangle. In the current carbonated beverage market, Coca-Cola and Pepsi still firmly occupy the top position or even a duopoly. According to the data of the Prospective Industry Research Institute, as early as 2019, Coca-Cola’s market share was 59.5%, Pepsi was 32.7%, and the two giants had occupied more than 92% of the market share.

In the words of Jiang Lin, chairperson of Tianfu Cola, Tianfu Cola is "ants and elephants" compared to these two giants.

But this situation is gradually changing. According to public data, in 2020, China’s carbonated beverage production reached 18.453 million tons, an increase of 5.8% year-on-year, contrary to the previous situation of no growth for many years; in 2021, the output reached 19.713 million tons, an increase of 6.8% year-on-year.

From a practical perspective, it is indeed limited for domestic soda to become bigger and stronger, but as long as it firmly occupies the local dominant position, while serving more local consumers living in other places, it becomes a small and beautiful brand, and then gradually expands to the periphery, the development prospects are still promising.

Here, for example, the Northeast-made soda, Hongbaolai. For 30 years, Hongbaolai has never stopped producing traditional glass bottle soda. In the eyes of Wang Yang, the e-commerce manager of Hongbaolai, insisting on making glass bottle soda is Hongbaolai’s feelings, and it also comes from confidence in the taste of local consumers. "For example, our glass bottle lychee soda is Hongbaolai’s signature, and Northeasterners recognize this taste."

In 2021, Hongbaolai began to test the waters to expand the foreign market. It is still the traditional glass bottle soda, but with the help of new retail channels such as Meituan Preferred, the young people in Northeast China can find the taste of their hometown in the traditional lychee soda.

Hongbaolai has also achieved retail sales growth outside the three northeastern provinces. Since 2021, Hongbaolai soda has started from Jilin, from the black land of Northeast China to Shanxi and Hebei, and has also gone south to explore the central and southern China markets. According to Meituan data, in addition to the three northeastern provinces, Hongbaolai soda is also deeply loved by users in Nanjing, Beijing, Wuhu, Xuzhou, Nantong and other cities. Sales in the first half of 2022 have also increased by more than 100% year-on-year.

As food industry analyst Zhu Danpeng has previously analyzed, domestic soda has certain emotional advantages in the regional market, but they have missed the best opportunity for rapid expansion. "Now what they have to do is to do a good job in the local core market and wait for opportunities to expand."

　　[Autohome Industry] On November 17, the 21st Guangzhou International Automobile Exhibition officially opened. With the theme of "New Technology and New Life", this year’s auto show continued to play the role of "the vane of the development of China’s auto market". In this auto show, Autohome "Innovation Talk" invited senior executives to discuss the future of the auto market and the future of the industry. Among them, Li Chuanhai, vice president of Geely Automobile Group and president of Academia Sinica, had in-depth exchanges with Autohome.

　　In this year’s auto show, "smart" and "electric" are the two major labels on Geely’s booth. The official appearance of (|) shows these two labels quite thoroughly. As the first pure electric flagship sedan of the Galaxy series, the Galaxy E8 has a lot of out-of-the-loop places, such as the wind resistance as low as 0.199, such as the 800v supercharging system, such as the Qualcomm Snapdragon 8295 chip, such as the 45-inch 8K ultra-clear screen, etc. For this car, Geely Automobile has given great expectations.

　　Looking at the first few months of this year, Geely’s performance in the field of new energy is quite impressive. From January to September, Geely’s new energy product sales reached 360,000 units, and in October this year, it exceeded 60,000 units in a single month. Li Chuanhai believes that the rise in performance is closely related to the launch of Galaxy series products. By 2024, Geely Automobile will enter the product year, and there will be relevant layouts in pure electric, intelligent electric hybrid and other technical routes, as well as high-end.

The following is a transcript of the conversation:

　　Autohome: Thank you very much for having the time to participate in the Autohome interview. I would like to ask what new products and new technologies Geely has brought to you at this Guangzhou Auto Show? Can you briefly introduce any highlights?

　　Li Chuanhai: The main products we bring to the Guangzhou Auto Show this time are based on some of our smart electric products, as well as some technologies of our vehicle to everything. The main new products are the Galaxy series, the Galaxy E8 that will be released today, and the L6 and L7 new energy products, mainly China Star, Boyue series, and some brand new products of the Emgrand series. At the same time, there is our geometric series of Panda mini, and Geometry E. The technology is mainly something to show, Galaxy Smart Space, including the latest generation of Thor Electric Hybrid and some exhibits of 8848.

"Galaxy E8"

　　Autohome: Geely Galaxy E8 officially debuted with you today. What are your expectations for this new pure electric flagship product? What do you think its core competitiveness is?

　　Li Chuanhai: The entire Galaxy series is a blockbuster series of Geely’s new energy transformation. The Galaxy E8 is the first pure electric flagship car of the Galaxy series, and its positioning is our new generation of pure electric flagship in China. Some of its main highlights, there are several major aspects, the first is that we are based on the SEA architecture, which is the first car of Geely brand built on this architecture, because it is a pure electric platform. This architecture is known to everyone. In fact, we spent nearly 5 years and invested nearly 20 billion to create this pure electric architecture. And it is an industry-shared platform. So far, there should be more than 10 brands. Now there should be a total of about 20 cars in development and mass production. It can be said that this architecture should be the most important technology for our Galaxy E8.

　　In addition, it also has several major features. We think it is the most beautiful pure electric flagship car. First of all, it is the first mass-produced car in the world. Our integrated luminous front face should be one of our lowest drag coefficients so far, reaching 0.199. This should be the best in the industry. We also think it is the best car to drive, the best to drive a pure electric flagship. Why do you say that? First of all, it is based on the empowerment of our SEA architecture. At the same time, we also have the only chassis adjustment laboratory in the whole industry. On this basis, we can make our products tested in extremely fast elk, and its top speed can reach 82 kilometers per hour. This speed should still be relatively leading in the industry. At the same time, we are also equipped with an 800-volt supercharging system and our high-performance silicon carbide electric drive. Our four-wheel drive product can accelerate up to 100 kilometers in 3.49 seconds, in terms of acceleration performance.

"Galaxy E8"

　　In addition, we also believe that this car is the safest, because it is still based on the SEA architecture, and it has a good foundation. Through the launch of some of our models on the market in previous years, it should be said that it is the only brand in the industry that has never overheated the battery. At the same time, we also have the SHIELD battery safety system. Based on some of its structural designs, it should be said that we are also the safest in the same class. The body structure design, we believe, is also the safest. At the same time, because it is the longest, widest, most luxurious, and smartest flagship sedan in the same class, on the one hand, it is the largest 45-inch 8K ultra-clear large screen in our class so far, and at the same time, it uses our entire top-class Qualcomm Snapdragon 8295 chip. At the same time, it is also in the industry. The functions applied in artificial intelligence should be the most complete, because we have self-developed Geely, so far the largest parameter level, to the empowerment of intelligent voice of tens of billions of parameter-level large models, and the empowerment of some artificial intelligence products. Its rear row should be said to be the most spacious space in the same class, which constitutes some of the core product competitiveness of our Galaxy E8.

　　Autohome: Galaxy E8 actually sounds like there are still many bright spots. This year, Geely’s momentum in the new energy market is still very strong. In October, the new energy penetration rate has exceeded 34%. I would like to ask what is Geely’s secret to setting new highs in new energy?

　　Li Chuanhai: This year, Geely’s entire new energy series has been making great progress. Our entire new energy product reached 360,000 units from January to September, especially in October this year. Our new energy achieved more than 60,000 units, mainly due to the launch of our entire Galaxy series of these products. I think the most important cheats, in short, are two aspects. On the one hand, it is our entire product layout, because combined with Geely’s many years of new energy products, some forward-looking technologies and product layouts. So far, our Galaxy from 50,000 to 250,000 series has some layouts in intelligent hybrid and intelligent pure electric series products. In addition, we have been empowered by the technology we have accumulated over the years, such as our SEA architecture and e-CMA architecture, including the new generation of Raytheon Hybrid, as well as the Galaxy NOS intelligent operating system of our smart cockpit, including intelligent driving. We have also launched the leading NOA self-driving system in the same level. Of course, it also includes our layout in the field of artificial intelligence, including our Geely "heaven and earth integration" ecological layout. I think these are the foundations for the accumulation of Geely’s new energy.　　　

"Galaxy E8"

　　Autohome: I would like to ask, from March to April this year, the trend of price cuts was still very fierce in the automotive industry. I would like to ask, what is the impact on the future layout of Geely products, including pricing, etc.?

　　Li Chuanhai: Because the development momentum of the new energy industry this year is also very strong, the entire industry has launched many products in terms of intelligent hybrid and intelligent pure electricity, but we always believe that the future competition in the industry mainly lies in the competition of value, not the competition of price. With the launch of Geely’s Galaxy series products, how can we fight brand wars, product wars, technology wars, service wars in the industry, and even the moral wars that our chairperson has been emphasizing with us? Through the launch of these high-value products, our brand value can continue to rise. Only by taking this path can the entire Chinese new energy brand have greater development space and opportunities.

　　Autohome: What is Geely’s future plan for the new products and technologies you mentioned just now?

　　Li Chuanhai: In terms of new products and new technologies, because Geely has invested nearly 100 billion yuan in R & D in the past 10 years, we always believe that the core technology is our brand strategy. We have formed a brand label for our new energy architecture in the aspects of intelligent pure electric architecture. At the same time, we also mentioned the new energy strategy earlier, as well as some foundations of Raytheon Electric Hybrid, and our 800-volt, silicon carbide high-performance electric drive. These aspects are also some of the core technical capabilities that we have to layout and develop for so many years in the new energy strategy. At the same time, Geely has also laid out a lot in the aspects of intelligent driving, which is cost-effective. We are positioned as a popularizer of high-level intelligent driving below the 200,000 concept, and we also have intelligent parking. In the past, we also have layouts in some high-level intelligent driving auxiliary features. Next year, these products will be launched one after another. At the same time, in the smart cockpit, it should be said that there are also a large number of ecological layouts. In artificial intelligence technology, the future will surprise the industry or our users. This may be our next secret weapon.

　　Autohome: In the field of intelligent driving, its input-output ratio will be relatively low from the market perspective. Will our investment in this area be doubted? Its input-output ratio is too low, and we feel that the effect is not good. We may be more cautious in this regard.

　　Li Chuanhai: This is the only way for the development of this industry, and it is also a law of it. Any new technology in the early stage, you just see the benefits and then make investment decisions, there may be problems. In fact, everyone agrees that in intelligent driving, this is the future direction. No matter what the input-output ratio of the entire industry in intelligent driving is today, Geely always believes that the future path is very clear, so in terms of investment in R & D resources, we are committed to this path at all costs.

　　Autohome: Now China’s high-end new energy products are becoming more and more abundant, and prices continue to rise. What plans does Geely have in this regard?

　　Li Chuanhai: Our Galaxy E8, our entire Galaxy series, the so-called pioneering work of Geely New Energy’s entire transformation, its positioning itself is the positioning of high-value new energy products. Galaxy E8 is our pure electric flagship car as Geely Galaxy. It is positioned as a new generation of pure electric flagship cars in China. We also have high hopes for this product. In the future, we will continue one after another, especially in 2024, which should also be our product year. In the future, there will be many pure electric, intelligent electric hybrid, and even some other products. In our brand upward and high-end, we have some product layouts.

　　Autohome: Last question, in the first three quarters of 2023, Chinese brands accounted for about 83% of the entire new energy market. Do you think Chinese brands will continue to have such a high market share in the later stage?

　　Li Chuanhai: This is an inevitable result of Chinese brands, and I feel that today is far from reaching its peak. Because the entire Chinese brand is working hard in the field of new energy, electrification, and intelligence, I think everyone has also launched many new technologies and new products. I believe that in the future, the entire Chinese brand will become the most powerful position in our Chinese auto market. I believe that in the future, including the Chinese market and even the international market, Chinese brands will achieve very good results.