To promote the creative transformation and innovative development of Chinese excellent traditional culture, Shandong’s approach is-

Activating traditional culture and continuing to cultivate people with culture.

Guangming Daily reporter Zhao Qiuli Fan Feng

[In this vast land 51]

"Mom, come and see, this pottery figurine is alive!"

In the exhibition hall on the second floor of Jinan Museum, 6-year-old Xiang Li excitedly reported his "great discovery" to his mother: when he learned to bow to the pottery figurines in an exemplary manner, the pottery figurines actually returned the gift to him. This magical scene fascinated the little boy at once.

Xiang Li participated in an AR interactive game, whose design was inspired by the treasure of Jinan Museum Town Hall, "Painted Music and Dance Acrobatic Pottery Figurines of the Western Han Dynasty"-on a piece of Tao Pan with a length of 67.5 cm and a width of 47.5 cm, a performance was grandly opened, with bells and drums playing together and dancers dancing …

Nowadays, through digital technology, this "celestial troupe" of music and dance acrobatics, which has been sleeping for nearly 2000 years, is "alive" in the world of virtual reality.

Shandong is the birthplace of Qilu culture and an important birthplace of Chinese civilization. There are many sages and wise men here. From post-Wenhua Li, Beixin culture, Dawenkou culture, Longshan culture and Yueshi culture to Xia, Shang, Zhou and subsequent dynasties, a complete chain of civilization development can be found in Shandong.

As a cultural province, how to promote the creative transformation and innovative development of Chinese excellent traditional culture?

One of Shandong’s initiatives is to make cultural relics "live" and realize the dialogue between cultural relics and the public across time and space.

In the Sankong Scenic Spot in Jining, Shandong Province, with the help of MR glasses and the mixed reality technology of "Wisdom and Sankong", tourists come to a "parallel world".

"In this virtual’ parallel world’, I not only visited the solemn Confucius Temple, the antique Confucius House, and the quiet and quiet Confucius Forest, but also listened to lectures at the Xingtan and watched the ceremony of offering sacrifices to Confucius … I visited the’ Three Holes’ and interacted with Confucius disciples. This immersive experience feels wonderful!" Beijing tourist Yi Bo told reporters excitedly.

"In the rising tide of digitalization, we try to use new technology to bring tourists a new experience of traveling through time and space and being there, so that tourists can face the sages face to face and make the cultural tour deeper!" At the Confucius Museum in Qufu, Jining, the lecturer Xu Zilin introduced to the reporter.

Rong Ruifeng, director of the Department of Museums and Social Cultural Relics of Shandong Provincial Department of Culture and Tourism, provided a set of data to the reporter: At present, there are 735 museums at all levels in Shandong, and the total number of museums ranks first in the country.

Digital empowerment not only "lives" the museum, but also promotes the combination of literature and tourism, making the economy more dynamic.

In the Wenchuang block in the northwest of rencheng district Ring Road, Jining City, tourists are everywhere. In 12 small courtyards with their own characteristics, such as hand-painted paintings and cultural experience halls, the cultural and creative products based on excellent traditional culture are dizzying.

Who would have thought that a few years ago, it was still an abandoned old bungalow with weeds. Zhang Hang, a post-80s designer who participated in the renovation, said with emotion: "Thanks to the Internet blessing and digital promotion, this place has been transformed into a’ online celebrity’ base integrating business incubation, online activity introduction and self-media hosting operation."

To activate traditional culture, Zibo’s practice is to continue to educate people.

The ancient shopping mall in Zhoucun, Zibo in early winter is bustling. Dressed in Hanfu, strolling in antique streets, listening to the cries of "shop assistants", Li Xiaomeng, a foreign tourist, lingered: "This place is different from other places! By experiencing activities such as changing costumes and unlocking the game, we can truly understand the culture of Lushang and feel its kindness, honesty, openness and tolerance. "

This ancient village can have today’s appearance, but it has also experienced some twists and turns. It used to be the birthplace of many old commercial brands in Shandong. A few years ago, the local government decided to carry out protective development of Zhoucun, but found that it had no characteristics compared with other surrounding villages.

Unwilling to make a detour in the homogeneous "ancient village tour", Zhoucun looks for innovations from traditional culture. Over the past few years, they have continued to create immersive cultural tourism projects with the theme of Lu merchants, such as "Li Huaxi patrolling the street", "Ming Gong opening the market" and "Chen Liuzi starting work", which makes tourists "zero distance" from traditional culture. The refreshing experience has attracted a large number of tourists.

"From January to October this year, Zhoucun Ancient Mall Scenic Area received a total of 4.01 million tourists, an increase of 40% over the same period in 2019!" Speaking of the development of the village, Huai Ruixue, director of the zhoucun district Tourism Development Center, shouted, "We are on the right path!"

"By constantly innovating the expression of cultural people, Shandong’s cultural and tourism integration format has changed from the’ 1.0′ version of static display and the’ 2.0′ version of performance display to the’ 3.0′ version of interactive experience." Chloe Wang, Party Secretary and Director of Shandong Provincial Department of Culture and Tourism, said.

Culture is a way of life. The purpose of "two innovations" is to let excellent traditional culture infiltrate the hearts of the people.

This year’s Double Ninth Festival, the reporter came to the compound of Yaoxi Village Committee in Yaocun Town, Qufu City. Here, village cadres and volunteers are busy early in the morning, preparing for the annual "filial piety culture festival".

"’Old people and old people, young people and young people’, around the Double Ninth Festival every year, we will guide villages to hold activities of filial piety and love for their parents, carry out the evaluation of the first tree and promote the traditional virtues of filial piety and love for their parents." Li Jin, Party Secretary of Yaocun Town, told the reporter.

Not only the Double Ninth Festival, but also traditional festivals such as Spring Festival, Lantern Festival and Mid-Autumn Festival, Qufu will hold activities with the theme of "Festival Ceremony". "The villagers especially like such activities. In the atmosphere of joy and reunion, the cultural implications and values of traditional virtues have unconsciously entered the heart." Li Wei said.

Guangming Daily (November 26, 2023, 01 edition)

Source: Guangming Net-Guangming Daily