[Shanghai, China, September 16, 2022] Every era needs it. They are ambitious, soaring to the top of the sky, looking far ahead in the unpredictable situation, and grasping the direction in the change of the old and the new. They have personally experienced the changes of the times, and they have personally driven the times forward. For the Lincoln brand, the same "piloting spirit" is also deeply rooted in the brand DNA, making it forever stand in the tide, write legends, and create countless classics that span time. This year marks the centenary of the founding of the Lincoln brand and the 25th anniversary of the birth of Lincoln’s flagship model Lincoln. On this milestone moment, Lincoln ventured into the field of ultra-luxury for the first time. On August 26, the world unveiled the first American ultra-luxury full-size SUV, Navigator One, which perfectly integrates the ultimate American luxury with profound Chinese culture, reaching the peak of luxury and paying tribute to the "era". The first edition of Lincoln One is limited to 30 units. In order to fit the spiritual realm of the "era", Lincoln specially selected an exclusive customized car purchase gift for the first edition owner – the Breitling Aviation Chronograph Navitimer. The owner can engrave a personalized mark on the chassis of the watch to create a personal exclusive and unique style single product.
The name of the Breitling Aviation Chronograph Navitimer is derived from the combination of Navigation (pilot) and Timer (timer), reflecting the "pilot spirit" of the brand to subvert tradition and explore the unknown. For 70 years, Navitimer has been accompanied by the great dream of exploring the unknown. It is not only Breitling’s iconic timepiece masterpiece, but also an important footnote in the history of human development. In order to pay tribute to this legendary timepiece, Breitling launched a new aviation chronograph watch, which is reinterpreted with bold colors and shows the modern and retro style. Its classic circular flight slide is used by pilots for various important data calculations. As early as the 1950s, it enjoyed the reputation of "wrist-worn flight calculator". Its low-key and textured appearance highlights the extraordinary and remembers every glorious journey. This time, Lincoln chose the Breitling Aviation Chronograph for the No. 1 owner as an exclusive customized car purchase gift, which is based on the high recognition of the "pilot spirit" of the two century-old brands. Together, they show the extraordinary celebrity style and profound cultural heritage, express sincere respect to the "era" of "being in heaven and earth", and interpret the brand connotation of Lincoln’s "luxury and its own way" with exclusive customized extreme luxury.
Legendary masterpiece, a new chapter
After a hundred years of prosperity, many of the "first steps" taken by the Lincoln brand have become pioneering works in the history of automotive development. Lincoln, which was officially born in 1997, is even more known as "the legend in the legend", creating a full-size luxury SUV market segment in one fell swoop. As the first American ultra-luxury full-size SUV, Lincoln No. 1 shows the Lincoln brand’s unique insight into peak luxury with supreme status, supreme courtesy and supreme ingenuity. Today, more and more "are emerging. They are confident and calm in the complicated world, entering the world for cultivation, and being born to cultivate their minds. They are in No. 1, like returning to a quiet spiritual habitat. The aviation chronograph on their wrist stops the beauty of turning every minute, and time flows all the way. The ingenuity created by both parties comes from the "era" that truly knows how to appreciate, and the personalized watch chassis lettering exclusive service is an exclusive memory that engraves eternity for every car owner.
In addition to exclusive customized benefits, Lincoln has also created a complete set of "Lincoln Way" private customized experiences covering the full cycle of car appreciation, car purchase, car use and car maintenance for No. 1 car owners, once again setting the benchmark for luxury customer experience. The unique exclusive VIP reception allows every customer to experience unique respect. For example, pick-up and drop-off at the house, exclusive reception by VIP butler throughout the process, and courtesy to honor the distinguished life. In the exclusive No. 1 negotiation space of Lincoln Center, customers can enjoy exclusive catering services such as Jianzhan Tea, and feel the "Lincoln Way" hospitality gift. Exclusive car booking, car purchase, and delivery ceremonies make every moment of the customer unique. While customers are waiting for the delivery of the vehicle, they can also enjoy Lincoln’s exclusive transportation service, enjoying the sense of respectful ceremony, and worry-free service to accompany them all the way. Lincoln hopes to achieve each other with every "era" with lofty hearts, overlooking the world!?
On top of Dacheng, recreate the peak
Magnificent aura, highlighting the supreme status. As a person in various fields and times, the aura is self-evident in his actions, luxury watches show their charm in a quiet manner, and Lincoln No. 1 interprets the powerful aura from the outside to the inside. No. 1 is led by "Ziqi Donglai" to highlight the image of a famous family. In traditional Chinese culture, Ziqi is auspicious gas. While mysterious and introverted, it does not lose its noble and elegant demeanor. Ziqi Donglai symbolizes the arrival of the sages and the coming of auspiciousness. Lincoln No. 1 integrates the visual elements of "Supreme Purple", and has an exclusive Supreme Purple with a two-tone body of Brahma Sea Blue, always showing the unique taste of "the times". Lincoln One is based on the Lincoln Long Axis Presidential Edition, with a body length of 5.66 meters, a width of more than two meters, and a height of nearly two meters. The supreme aura brought by the magnificent body size is unparalleled, and it is attracting much attention when it appears with a magnificent "era" posture.
The beautiful meaning of "purple gas coming from the east" extends from the outside of the car to the cockpit. The color scheme of the purple interior is in the same vein, continuing the noble and elegant supreme style. The wrapping cockpit is extremely grand with a two-seat layout, which not only brings unparalleled luxury and open space to the rear passengers, but also echoes the "era" visionary pattern and the mind of the world.
Far-reaching artistic conception, containing the highest courtesy. Shocking artistic masterpieces often condense profound cultural accumulation and heritage. Lincoln No. 1 integrates the beauty of the artistic conception of oriental humanities with a century-old American luxury gene. The design concept of "sky round place" in the cockpit is the best annotation of its broad pattern: sky round, symbolizing time; place, symbolizing space, the two are combined, square and tact, which is the pattern and wisdom.
Lincoln One redefines the rear cabin space and takes the lead in expanding the pitch angle of the executive seat to the "lying flat" state, creating a spiritual habitat for "Times" to "look up at the world and enjoy a corner". When placed in the independent executive seat in the back row, "Times" can fully feel the supreme state of mind of "heaven and man"; after putting down the seat, put your feet on the first electric foot rest in the industry, and you can also achieve "win in a breeze" at the most comfortable angle; when night comes, you can withdraw from the trivial matters and return to the car to immediately stay away from the hustle and bustle and feel another detached state of mind. The high-grade suede galaxy-style rhythmic starlight top can look up at the starry sky of the universe; the high-grade velvet starlight carpet emits a little light with the night, as if stepping on the galaxy calmly; the galaxy-style light-transmitting breathing decoration, with the ups and downs of the state of mind, echoes the starry sky above, and sits on the cockpit starry.?
The cockpit of Lincoln One has four immersive private scene modes, which can be adjusted according to the individual needs of the owner, covering the whole scene of welcome, leisure, entertainment and business. The smart TV located in the rear cockpit supports wireless screen projection function, whether it is business meetings or audio-visual entertainment, it can be turned on anytime, anywhere, without the constraints of the venue, and enjoy the distinguished private space. In addition, the Lincoln One’s exclusive rhythm sound wave Soundbar rear sound punching is inspired by landscape design and parametric design. The sound of nature and the sound of humanity are integrated to form a luxury interior. In the driving space, it can also filter out the hustle and bustle and deal with things indifferently.
Between the square inches, it shows the ultimate ingenuity. A small one-sided timepiece shows the beauty of the timeless elegance of the passage of time. Lincoln No. 1’s unique cup and picture scrolls of the country are also carved between the square inches. The resonance between Lincoln No. 1 and Breitling Aviation Timing in the pursuit of craftsmanship deeply interprets the true meaning of "luxury, its own way". Lincoln for the first time integrates oriental tea culture into the cockpit design of the car, and is equipped with an integrated Nakajima lift tea bar to carry the Supreme Exclusive Jianzhan tea set. This is not only an accurate insight into the needs of Chinese customers, but also a deep interpretation of traditional oriental culture. Sitting in Lincoln No. 1, holding a Supreme Exclusive Jianzhan in hand, you can taste the mountains and rivers and stars in thousands of glazes, and you can also get a glimpse of the prosperity of the Song Dynasty civilization. The cup is prosperous because of tea, and the tea is wonderful because of the cup. When treating distinguished guests, both the giver and the recipient regard each other as confidants who can trust each other, showing Lincoln’s most respected hospitality.
While building a cup of tea and savoring the fragrance of tea, you can also enjoy the hand-embroidered landscape map on the genuine leather trim of Lincoln No. 1, as if you are in a picture scroll of thousands of miles of rivers and rivers, and feel the beauty and continuity of Chinese landscapes. Lincoln No. 1 integrates traditional Chinese handicrafts into the car, blending modern beauty with oriental aesthetics, and conveying the new oriental aesthetic concept from multiple dimensions.
The masterpiece of the times highlights the century-old heritage, and it is above the great achievement of courtesy tasting. Lincoln No. 1 starts with "One" and complements the "who lead the times forward. It is not only Lincoln’s first masterpiece of the era to enter the field of ultra-luxury, but also a master art treasure rich in traditional Chinese culture and spiritual connotation. The series of respectful courtesies created by the" Lincoln Way "allows the No. 1 owner to immerse himself in inner joy and achieve a unique self, which will also trigger the emotional resonance of the" era ". Lincoln hopes to open up a broader spiritual boundary with every" era ", and go to a higher place hand in hand to see the mountains!
