The 24 Hours of "Black Myth" Explosion: A Circle-Breaking Marketing Event Planned by Multiple Parties

  At 10:00 on August 20, domestic 3A"Black Myth: Wukong" (hereinafter referred to as "Black Myth") went live. Within 24 hours, the pictures, videos, live broadcasts and discussions of this action role-playing set in Chinese mythology were overwhelming.

  People outside the circle have not had time to understand what "Black Myth" is, and the endless cultural tourism marketing and joint cooperation have already swiped the screen social network. Luckin Coffee, Hisense and other brands entered the market; on the second-hand trading platform, the original price of "Black Myth" physical collector’s edition, which was originally priced at 1998 yuan, has been hyped several times, and some sellers bluntly said "the price will be raised to 10,000 yuan tomorrow"; overseas players also participated in this carnival…

  "The appearance of’Black Myth ‘fills the gap of domestic 3A games, and has the core of domestic Westward Journey culture." Industry insiders Xiang Nandu and N Video reporters analyzed. In fact, there are traces of this "breaking the circle" debut. Four years ago, the demo video was released, two years ago, Shanxi Cultural Tourism had combined the game for promotion, and an offline trial was held a year ago. Every move of "Black Myth" has attracted the attention of the outside world.

  Therefore, on the day the game was launched, the producer Feng Ji believed to himself: "Even if you have never played any action adventure games, I am confident that Black Monkey (the game’s nickname) will be your suitable first love."

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  The domestic 3A game "Black Myth: Wukong" was launched on August 20.

  After years of planning, you will reach the top when you go online

  This is a carnival that has been planned for years.

  "I was an assassin in Egypt, a demon hunter in another world, a dragon hunter, a knight, everything. Now I finally see a glimmer of hope that I can return to the other world in my own country and be a monkey brother." When Black Myth released its first real-world demo video four years ago, the most popular comment said so.

  On August 20, four years later, Black Myth, which had been in the works for seven years, was finally launched.

  On the day of the game’s launch, "Black Myth" quickly topped the list of the hottest games on the game platform Steam with the data that the number of online players exceeded 1 million at the same time. 24 hours after the launch, as of 10:30 on the 21st, the number of online players of the game on Steam has exceeded 2.20 million.

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  "Black Myth" topped the list of best-selling and most played games on Steam.

  Not only did it reach the top of the game list, but the related topics of "Black Myth" also exploded on social media. "The company is on vacation to play games", "Luckin Coffee joint products are sold out", "Redmi mobile CEO’fish ‘playing games" and other topics kept swiping the screen.

  Black Myth has finally given long-awaited gamers a run for their money. "It’s like the Chinese have made a big Avengers movie, especially in terms of special effects and technology," Mr. Erin, a pseudonym, told Nandu. "And it’s based on our own cultural story, not western mythology."

  Xie Cong (a pseudonym), after experiencing it for 5 hours, commented on "Black Myth" as "exquisite graphics, silky operation, and restoration of the world view of" Journey to the West ". He sighed:" Children who read Journey to the West when they were young should imagine that they can kill demons like Wukong! "

  At the same time, some players have raised some feedback that the experience is not good. Seinfeld (pseudonym) said that it took him more than three hours from finding the first boss to defeating it. "The game does not have a map system to guide, it is easy to get lost, and it takes a lot of time and energy to find the way."

  Why is "Black Myth" so popular?

  Pan Helin, a well-known economist and member of the MIIT Committee of Experts on Information and Communication Economics, said in an interview with reporters in Nandu, "because there was no one on the domestic 3A track before."

  The so-called 3A games refer to stand-alone games with high development costs, long cycles, and high consumption of resources. Pan Helin pointed out that the fundamental core of 3A games is experience. In the past, there were no domestic 3A games, and many players lacked this experience.

  "The appearance of’Black Myth ‘fills the gap of domestic 3A games, and has the core of domestic Westward Journey culture." He believes that there will be many 3A game works in the future, and there will be many puzzles needed to fill the gap in the industry. "All in all, as long as it is a blank field, the first one to enter will definitely be popular."

  Despite its diverse cultural backgrounds, "Black Myth" still attracts many foreign players, who use words like "crazy", "beautiful", "incredible" and "greatest" to express their love for the game.

  On overseas platforms, in order to familiarize and understand the game, some foreign netizens dug out the foreign version of "Journey to the West" and said that they had read the story before the game was launched. Foreign netizens who have not read "Journey to the West" are also asking each other which version of the translation they should buy. Others in Vietnam recalled their experiences watching TV dramas and shouted, "Sun Wukong is a god!"

  Cultural tourism "cross the circle", which has been promoted two years ago

  On the first day of its launch, "Black Myth" gained attention from both inside and outside the gaming industry, dominating the hot search list and forming a trend of national discussion.

  Wang Teng, deputy general manager of Xiaomi’s marketing department in China and general manager of the Redmi brand, wrote that the first thing he did when he arrived at the company was to download "Black Myth", which was once a hot search topic. Entertainers Wang Mian and Yang Di also posted photos of themselves playing the game on social media, while actor Chen He posted that "it is uncomfortable to play on a plane".

  Compared with some players who are attracted by the popularity of the game, their gaming peers can better appreciate the significance of opening the first domestic 3A game.

  "After more than 20 years in the industry, I would never have imagined that the best stand-alone game in the world was developed by the Chinese, just like a dream." Charles Young, editor-in-chief of IGN China, wrote excitedly.

  Huang Yimeng, CEO of game company Heartbeat Network, commented publicly: "Black Myth is a huge milestone that can influence the future direction of China’s game industry, inspire more talented creative teams, and go downThis single-plank bridge, try to make a decent stand-alone game and win more respect and rewards. "

  "This game not only carries the hopes and dreams of the domestic game industry, but also a masterpiece that we as supporters look forward to together," Sichuan Muziyang Technology Co., Ltd., which specially announced a day off for the launch of "Black Myth", wrote in its holiday announcement.

  Nandu reporters noticed that many domestic game companies decided to take a holiday on August 20 to allow employees to experience the game. Among them, Chengdu Youcha Technology Co., Ltd. not only took a half-day holiday, but also reimbursed employees for the cost of purchasing the game.

  The head of Gamera Game, the game publisher, told Nandu reporters that the company had a day off on August 20 to allow employees to experience the game at home. "We are a game distribution company ourselves, and all our colleagues are game-loving players. When we encounter a game masterpiece, we will take a holiday to let employees experience the game at home."

  After "Black Myth" was officially launched, cultural tourism and propaganda departments in various places also took advantage of the opportunity to conduct cultural tourism marketing.

  Sichuan "Anyue Rongyi" released a video to compare and show the Anyue stone carvings in the game and in reality, with a caption saying that "the Anyue stone carvings in reality are more and more beautiful than in the game"; Anhui "Anqing Cultural Tourism" released a video to share the local attractions Tianzhu Mountain and Baizhai that appeared in the game; Zhejiang "Lishui Cultural Tourism" WeChat official account released an article introducing the Lishui Shisi Temple, where "Black Myth" was filmed…

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  Many cultural and tourism departments released propaganda content related to "Black Myth".

  Shanxi Cultural Tourism is known as the "biggest winner" in this round of traffic carnival, which also stems from the local promotion that has been carried out before the game is launched.

  According to reports, most of the game filming locations disclosed by "Black Myth" come from Shanxi. As early as two years ago, the Shanxi Provincial Cultural Tourism Department has launched a promotion in conjunction with "Black Myth", and its Bilibili official account has launched a series of videos "Follow Wukong to visit Shanxi". At present, the series has 9 videos, and the cumulative playback volume is nearly 5 million.

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  The official account of the Shanxi Provincial Department of Culture and Tourism released a promotional introduction to "Follow Wukong to visit Shanxi".

  Ding Daoshi, an internet analyst, told reporters in Nandu that the local cultural tourism "ride on one’s coattails" is a good thing, combining games with culture to achieve a two-way journey. "Many scenes in’Black Myth ‘are directly based on historical and cultural attractions, and they came to’hit the hot spots’ at the right time."

  The surrounding fire broke out, the producer "already expected it"

  The popularity of "Black Myth" in the commercial field continues to grow.

  It is reported that there are four versions of the game, namely the digital standard version priced at 268 yuan and the digital version priced at 328 yuanEdition, the physical version of 820 yuan and the physical collector’s edition of 1998 yuan. Among them, the physical version and the collector’s edition are sold out immediately.

  According to estimates by third-party institutions, from June 8th to July 13th, the pre-sale sales of "Black Myth" have exceeded 1.20 million copies, and the pre-sale sales have exceeded 400 million yuan.

  The customer service staff of the Black Myth self-operated flagship store told Nandu reporters that two batches of the game’s physical deluxe version and physical collector’s edition were each released, and the same ID account could purchase a set of both the deluxe version and the collector’s edition. At present, the products have been sold out.

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  Black Myth: Wukong physical collector’s edition.

  Nandu reporters searched and found that on the second-hand trading platform, the price of the physical collector’s edition of "Black Myth", which was originally priced at 1998 yuan, has been fried to 2480 to 9998 yuan. There are also many users who put up goods at 7.7777 million yuan, 999,900 yuan and other prices. The caption said "not for sale, just show off".

  A seller told Nandu reporters that he grabbed it during the second wave of pre-sales on June 18 this year. After the sale started, the page showed that it was sold out. "Keep clicking, and finally got it."

  "Today (20th) I can still sell more than 6,000, which is a loss." Another seller said that he grabbed two sets of physical collectors’ editions with different accounts and resold them at a price of 4,888 yuan each the day before the game was officially launched.

  After the game went live, in the seller’s store, the "Black Myth" physical collector’s edition set is still on sale. "There is a price increase, and the price will increase to 10,000 yuan tomorrow," he told Nandu reporters.

  The high traffic of "Black Myth" has also attracted a large number of brand collaborations.

  On August 19, Luckin Coffee launched its joint product "Black Myth Tengyun American Coffee" with "Black Myth" and related promotions. That morning, many netizens posted that the store’s ordering system was faulty, and the joint package coupons purchased in advance could not be verified.

  In this regard, some netizens complained of "being played by Luckin as a monkey". Subsequently, Luckin Coffee officialThe post responded that there was a brief problem with the package system in the morning, which has been fixed. The peripheral products of the joint package have been sold out, and a replenishment plan has been formulated. It is estimated that the production will take about 15 days.

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  Luckin Coffee is a joint product of Black Myth: Goku.

  Not only that, on the "Opening Ceremony" event page of the Black Myth self-operated flagship store, there are 21 joint peripherals for sale, including Hisense e-sports screen, Lenovo computer host, MSI graphics card, state-driven solid-state drive, Feizhi gamepad, and Jikos Industrial joint T-shirt. Among them, the Lenovo computer host with a pre-sale price of 15,999 yuan has been paid by 803 people.

  In Ding Daoshi’s opinion, although the game is a 3A masterpiece rooted in the traditional Chinese culture "Journey to the West" IP, the entire production process, production model, game engine, operation mode, etc. are all biased towards globalization, allowing global players to get started quickly.

  At the same time, Pan Helin also pointed out that there is still much room for improvement in the game’s storytelling and open exploration of "Black Myth". "The game’s storytelling is to give players a greater touch and immerse them in it. In contrast, those monster levels and the sense of attack are not so important. In addition, open-ended games should increase player freedom."

  The producers seemed to have anticipated the game’s explosion.

  Five hours before the game’s global unlock, Feng Ji, the producer of Black Myth, posted on social media: "The magic of a good game is that it allows you to immerse yourself in the present moment; immersing yourself in the essence of the present moment must be a serious experience of selflessness. The more straightforward truth is that drinking water is refreshing when you are thirsty, and eating is fragrant when you are hungry."

  Produced by: Nandu Instant

  Coordinator: Nandu reporter Xiang Xueni Zhang Qianhan

Ruan Jingtian exposes "shy" scenes in new drama, promises military service early next year


Ethan Ruan

    Ruan Jingtian is currently rushing to shoot Niu Chengze’s new drama "LOVE" and attended the car dealer endorsement event on the 8th. Ruan Jingtian revealed that there are many challenges in "LOVE" that he has never had before. He mentioned that there are many shy scenes in the play. When asked how shy he ****** it naked, or is it front and back? He pretended to be stupid and said: "I didn’t say anything." Then ask if he is with Chen Yanxi? He laughed and said: "No! I will know when the promotional video comes out."

    Ruan Jingtian is serving as the ambassador of the Golden Horse Awards this year. He recently took the Golden Horse Awards image advertisement to play against the little girl. He directly said that the little girl is very cute and has thick eyebrows that look like him, but he has no way of crying about the little girl. With the first experience of his father, he asked him if he wants a boy or a girl when he has a child in the future? He replied: "Girls! I like my daughter." Does it matter if the daughter is like a father? He replied: "I think I am very beautiful when I dress as a girl!" He also said that his daughter will be called "Ruan Mianmian" in the future, laughing at everyone. As for when he wants to get married? He was about to blurt out "three…", but he shrank back and said with a smile: "I can’t tell you the time, the pressure will be very high, and it will be counted down." Ruan Jingtian expressed the hope that it would not be too late and wanted to grow up with his children.

    Recently, major schools have opened one after another. Today, the media reported that Mingdao University had studied for 11 years and asked him if he knew about it? Ruan Jingtian said: "It’s hard not to see it, but it’s also hard to comment on other people’s affairs." Some media asked him if he didn’t come to school to choose courses on the opening day? He replied unhappily: "I haven’t started school yet." Then asked if he didn’t choose courses? He said: "I didn’t finish choosing courses until the 17th." He even told the media that he could go to the school for verification. He was asked about military service again, and Ruan Jingtian also promised to wait until the filming and promotion of "LOVE" was completed. It is expected that he will join the army in January and February next year.

Next page More wonderful pictures

Nicholas Tse denies rumors of breaking up with Faye Wong: Don’t take us for it

Nicholas Tse denies rumors of a breakup with Faye Wong

Nicholas Tse denies rumors of a breakup with Faye Wong

     According to media reports, music diva Faye Wong and her boyfriend Nicholas Tse reenacted 23 years ago "the first drag of the century" at the Beijing airport, personally testifying that the relationship is stronger than Jin Jian. Recently, there were sudden rumors on the Internet that the two had broken up peacefully. Nicholas Tse, who has always insisted on a low-key love, denied it himself, "Don’t take the two of us for a long time, okay? Go away."

Chen He and his wife Xu Jing are going to remarry? Reveal the top ten bloody events of Chen He’s divorce

Chen He

Stories of former lovers in the entertainment industry are frequent, and dramas such as turning against each other, catching rape, and scolding each other are staged one after another, but in terms of dog blood and excitement, they are far inferior to the Chen He divorce incident, and even the marathon-like "double yellow wrangling war" has been turned into slag in seconds. All kinds of revelations have emerged on the Internet, and of course, there are still some to be confirmed. Let’s put aside the truth or falsehood, let’s sort through one or two first, and everyone will take a look first.

Event one:When did you get divorced? Did you leave? Really leave or leave? It’s all Rashomon

In the whole incident, the most unpredictable estimate is Chen He’s so-called "divorce". When will the divorce be, whether the divorce will be completed, whether it will be a real divorce or a fake divorce, and it is still Rashengmen to this day. From the first time he was kicked out by netizens and divorced, then Chen He announced his divorce in August last year, and it was not until November last year that the divorce was agreed.They are still in an undivorced state,Then there is the "fake divorce" with his wife…It’s really confusing.

According to the inference of Mr. Huang, the person in charge of the "National talent scouting" app, Chen He and Zhang Zixuan only agreed to divorce with his wife after they fell in love with each other in November and December last year, not half a year ago as he said. Someone also told Mr. Huang that Chen He and his wife had a fake divorce at all, because he knew they were filmed.Do not sayleaveMarriage, then the result is infidelity within marriage"If you divorce in August according to what Chen He said, the relationship between the two people should still be at a freezing point at that time. It is impossible to publish a book and show their love on a show. The acting is too good, and it is not in line with human nature. So the time point in November and December is more believable. At that time, he and Zhang Zixuan were in love again."

Zeng Xiaoxian Chen He's wedding bed-the-scene b

Event two:If you want to play remarriage before you get divorced, the man agrees that the woman should consider it.

It was still unknown whether the divorce would be completed or not. There were rumors that a high-level official within Huayi had come forward today to help Chen He and Xu Jing remarry. The man actually agreed, but in comparison, the woman’s attitude was relatively cold.

Event three:Chen Heman Airport ran after the photographer and wanted to buy candid photos with money

As early as November 3 last year, Chen He and Zhang Zixuan returned to Beijing together after filming "The Laughing Biography of the Hospital" in Hengdian, and a studio photographer took a photo of Chen He. At first, the reporter did not find the identity of the heroine, and did not want Chen He to find out that the alarm bell was loud after being photographed, and he actually chased the photographer all over the airport. When the reporter saw the photo, he knew that Zhang Zixuan was actually photographed. Of course, Chen He was very polite when he found the reporter and asked why he wanted to shoot him. Later, the male and female protagonists also approached their public relations, hoping to solve the problem with money. Unfortunately, they were all rejected by them.

Looking back at the moment of Chen He Xu Jing's love v

Event four:The wife of the incident, Xu Jing, is 8 months pregnant and will give birth next month!

It is said that as early as the end of last year, some netizens broke the news that Chen He’s wife Xu Jing was 8 months pregnant.The due date is February this year.But in July last year, the couple also recorded the reality show "True Love is Lost". According to the revelations, Xu Jing was three months pregnant at that time, and the fetus was still unstable, but the show required the couple to travel outdoors together, and the degree of fatigue could be imagined. Therefore, whether Chen He’s wife Xu Jing is pregnant, whether she recorded the show during her pregnancy, and whether the due date is February this yearTo be verified

Event five:Chen He choked up and apologized to fans: I really hope you are all happy!

With more and more insider revelations, Chen He’s image as a good man in the hearts of fans was on the verge of disillusionment. It was said that at this critical juncture, Chen He uploaded an apology voice to the fan group, saying that he was really sorry for everyone, "I really hope each of you is happy and happy, I have let each of you downAlthough the recording was not long, Chen He’s tone was emotional, and his tears were touching. Some fans were very distressed after listening to Chen He’s apology with crying sounds, and called on the outside world not to hurt Chen He again, and not to comment rashly.

Zeng Xiaoxian Chen He wedding behind- the-scene c

Event 6:Zhang Zixuan’s husband was detained for fighting and said he wanted to settle accounts with Chen He

Of course, the story of the heroine Zhang Zixuan is still exciting. According to netizens, her husbandYang Yiliu is a genius from BeiguangHe has written many TV series and movie scripts, and has been favored by many readers for his novel "Finding the Perfect World", and has also received high praise from Haiyan.This person is also a good hand in businessHe has run a clothing store, run a red hotel, and worked as a producer. However, according to Mr. Huang, the head of the "National Star Detective" app, Zhang Zixuan has not yet divorced, and her husband Yang Yiliu has been detained for fighting with others. I don’t know how long he has been detained and whether he has come out.But people have already said that they want to settle accounts with Chen He

Event seven:Both the male and female protagonists are absent from the release of the new drama, originally because they are afraid that Xu Jing will come to the trouble

Time to go back to the day of this fryer, when Chen He and Zhang Zixuan’s "Medical Museum Smile Biography" held a press conference in Anhui. But surprisingly, as the lead actorBoth are absentSo much so that after the incident, some reporters questioned whether this was a "foreplay hype" of a TV drama. In this regard, the whistleblower, Mr. S, revealed that the reason why Chen He and the others did not go to the scene should be that they were afraid that their daughter-in-law would find someone to make trouble. He even deduced that Xu Jing was the "mastermind behind the scenes". "In fact, Chen He kept this matter very secret, and many people didn’t know it. Today, someone suddenly broke the news on Weibo, probably also Xu Jing."

Reviewing the moment of Chen He Xu Jing's love

Event 8:Fans advised Chen Hehui to "run man" and were abused by fans

Earlier, it was reported that Chen He would continue to participate in the recording of the second season of "Run! Brothers". When his Weibo post admitted the divorce, a user named "Soft Persimmon Jampasg" left a message: "You can quit the positive energy show Running Man, I won’t scold you, but quit the show, okay?" Chen He immediately replied: "Okay, sorry."Crazy fans by Chen HeFlesh abuse

Event 9:Who betrayed Chen He? Who is the male artist surnamed Wang?

The source of this divorce incident was not initially captured by the media or paparazzi, but ratherThis topic was initiated on Weibo and WeChatThe industry said there was reason to suspect that it should be someone around Chen He who took him "Betray"Yes. The whistleblower also claimed to have exposed the inner circle of the Chen He incidentMale artist surnamed WangThe identity of the person is also thought-provoking,Wang Chuanjun,Wang ZulanandWang BaoqiangAll three were accused of being very suspicious. Chen Lizhi, a veteran in the circle, also suggested that Chen He was "thrown dirty water" by his friends, writing on Weibo: "The so-called brother is when he sees that you are more popular than him, he digs a hole and buries you with more false information in the semi-real. You ask the media to break the news and pay to use the marketing account, aren’t you afraid of being dug up?? "

Event 10:Zhang Zixuan’s bold photo was taken, and Xu Jing praised it "slippery"?

Whether Xu Jing and Zhang Zixuan have had a head-to-head confrontation is still unknown, but it is worth pondering that recently, the netizens "Entertainment Circle Revealed" took out a group of old photos of Zhang Zixuan and wrote: "Zhang Zixuan’s old photos were taken out. It is said that this woman has dated seven boyfriends, the first is Wang Ziyi; the second is Bai Jun; the third is Gu Nan, a small boss; the fourth is Zhao Ming; the fifth is an unknown male model, and it is said that he has also done a flow of people for him; the sixth is his former husband Yang Yiliu; the seventh is Chen He. Zhang Zixuan comes from the circle of young models, which is said to be mostly peripheral women, that is, business partners. It was also rumored that Zhang Zixuan had also interfered in the article Ma Yili Weibo… "Later, careful netizens found that Chen He’s ex-wife Xu Jing praised the Weibo" Secret of the Entertainment Industry ". Many netizens speculated whether this Xu Jing was" slipping "or did it on purpose?

The takeaway platform is now "clone shop": how do these stores pass the review?

  It is also the "Wangjing Small Waist", but the taste of the food produced in the store and the food ordered on the takeaway platform are very different, and there is actually a "mystery" behind it. A reporter from Beijing Youth Daily investigated and found that some stores registered on the takeaway platform under the name of "Wangjing Small Waist" and sold skewers. Some "clone shops" "curled up" in the corner of other stores, operated in the form of "shop-in-shop", and "shipped" through the takeaway platform. The hygiene conditions in the store are not optimistic.

  In addition, a reporter from Beiqing Daily found that on some takeaway platforms, the name of the store can be filled in by yourself, which objectively creates an opportunity for "clone shops". The well-known old store "Wangjing Xiaoyao" responded that it has not opened a store on the takeaway platform and does not have a "franchise" relationship with takeaway merchants. A staff member said that because the trademark of "Wangjing Xiaoyao" was registered by others, it was difficult to protect its rights when encountering similar "clone shops".

  phenomenon

  There are many "Wangjing Small Waist" on the takeaway platform.

  Customers complain about the taste

  In summer, drinking and eating skewers has become the first choice for many people’s late-night supper, and takeaway platforms have provided more convenience. But the same "Wangjing Small Waist" has a polarized reputation on takeaway platforms and food recommendations. Many citizens said that "Wangjing Small Waist", which orders food through takeaway platforms, tastes "wrong".

  "It’s completely different from what I ate before. The noodles are old, astringent, fishy, and hard…" Tang Xin (a pseudonym) couldn’t help but complain after tasting the tinfoil-wrapped "Wangjing Small Waist" takeaway barbecue, and gave a bad review. Tang Xin told the Beiqing Daily reporter that he had eaten the "Wangjing Small Waist" barbecue in Wangjing before, "the noodles are fresh, and the seasoning is moderate." The takeaway platform marked the barbecue of the branch, "The meat is not fresh, the things are either too salty, too fishy, or tasteless, and it doesn’t feel like something from a store."

  There are not a few buyers who have the same questions as Tang Xin. On the takeaway platform, under a store labeled "Wangjing Small Waist (New Food Street) ", some buyers bluntly said that "I didn’t pay attention to the wrong store, no wonder it looks and tastes different from before"; in another store review of "Wangjing Small Waist (Dongdan Store) ", some buyers suspected that the goods were not fresh, resulting in "crazy diarrhea in the middle of the night"; and in the comment area of "Wangjing Small Waist (Tuanjiehu) " store, many buyers commented that "there is a bad smell" and asked "Is this really Wangjing Small Waist?"

  For a time, some "Wangjing Small Waist" on the takeaway platform encountered word-of-mouth "Waterloo". This is different from the "Wangjing Small Waist" store that received four-star praise on the food recommendation.

  visit

  Multiple takeaways "Wangjing Small Waist"

  The signboard does not match the actual name

  A reporter from Beiqing Daily searched for "Wangjing Small Waist" on the Ele.me, Meituan takeaway and Baidu takeaway platforms and found that more than 15 stores used the name "Wangjing Small Waist" (× × branch). Among them, many merchants also used pictures printed with the words "Wangjing Small Waist" on a black background and yellow frame as sign photos.

  According to the addresses of several branches of "Wangjing Small Waist" left on the takeaway platform, the reporter of Beiqing Daily randomly visited. In front of the address of a "branch" in Jintaili, Chaoyang District, the reporter of Beiqing Daily noticed that the name of the store’s sign is so-and-so skewers, and "Wangjing Small Waist" is juxtaposed with "Seafood Fried", which is located below the name of the sign, with smaller words. When the reporter of Beiqing Daily asked the owner "whether it is an authentic’Wangjing Small Waist ‘barbecue restaurant," the owner responded that he had set up a barbecue stall in Wangjing many years ago and later moved here. "At first, our family had small skewers of kidneys," but the question of whether it was authentic was avoided. The Beiqing Daily reporter noticed that on the paper menu of this store, the name of a certain string bar was displayed, and "Wangjing Small Waist" was only one of the specialties.

  Later, a reporter from Beiqing Daily visited the "Wangjing Small Waist" of Tuanjiehu Store. He observed that the paper menu issued by the barbecue restaurant to diners read "Love Barbecue" instead of "Wangjing Small Waist". What’s more strange is that the physical menu of this barbecue restaurant does not have a dish named "Wangjing Small Waist", while the menu of the takeaway platform has "Wangjing Small Waist": a skewer costs 3 yuan, and the price of 5 skewers is 14.8 yuan after discount. But the owner of the barbecue restaurant has repeatedly stressed that his home is an authentic "Wangjing Small Waist". "We are a franchise store of Wangjing Small Waist Old Store, and the skewers and seasonings are all taken from Wangjing Main Store." As for the full name and specific location of the main store, the boss did not explain why the menu says "Love Barbecue".

  detail

  There is takeaway "Wangjing Small Waist".

  Use Malatang Shop Business License

  Visitors found that the store called "Wangjing Small Waist (× × Shop) " on the takeaway platform was actually "curled up" in a corner of a Malatang store, covering an area of about 5 square meters, with an inverted "L" shape. The door was in the Malatang store, with a window facing the road, and the sign "Wangjing Small Waist" hung above the window.

  The Beijing Youth Daily reporter noticed that in the information of the "merchant" of the takeaway platform, this "Wangjing Xiaoyao" used the business license of Malatang Restaurant, and the photo of the door of the dine-in restaurant displayed was also different from the actual situation. The owner of Malatang Restaurant introduced that he and the barbecue restaurant are two stores. "We rented a place for them to cook barbecue, and they (who do barbecue) basically don’t open until 5:30 pm, and only deliver takeout."

  At about 8 p.m. on June 16, a reporter from Beiqing Daily came to "Wangjing Xiaoyao (× × Shop) " again and saw several food delivery staff from the takeaway platform gathered outside the window, waiting to pick up the meal. In the barbecue shop, two young men, one shirtless, were holding multiple orders to prepare dishes, brush oil and sprinkle seasonings, and the other was grilling dishes on the barbecue grill with his back. After the food was baked, the shirtless man wrapped it in tinfoil, covered it with paper and plastic bags, and handed it to the delivery staff. The reporter from Beiqing Daily asked the boss if he could eat in the restaurant, and the boss replied that "yes", but he had to borrow the tables and chairs in the Malatang shop.

  A reporter from Beiqing Daily observed that in this small store covering an area of about 5 square meters, there are freezers, microwave ovens, and multi-layer shelves with skewers of meat and vegetables. Oil stains, paper orders, disposable plastic bags, and empty bottles are all over the ground, and microwave ovens and barbecue grills are also covered with oil stains. In the back seat of an electric car outside the window, there is a raw meat skewer skewers skewed in plastic boxes, and flies are flying around the meat skewers.

  doubt

  The "clone" store of the takeaway platform

  How to pass the review?

  According to previous media reports, "Wangjing Xiaoyao (Old Store) ", which has received praise from many star diners and food websites, actually has a 20-year brand history and currently has four branches, the first store is located in Wangjing.

  On the 18th, as a diner, a reporter from Beiqing Daily asked whether the merchant had opened multiple branches on the takeaway platform. The other party said that they had not opened a store on the takeaway platform, nor did they have a "franchise" relationship with the takeaway merchant. "We also received many calls from diners complaining that the takeaway and the tasting of the food were different, and we felt cheated. But in fact, the takeaway merchant used our name and store photos to mislead everyone. Considering the taste of the meat, we only have dine-in food now, not takeaway."

  Regarding some takeaway merchants who cloned the name of "Wangjing Small Waist" and used the store’s signboard photos for publicity, the relevant person in charge said that they also "have no way". "[We] can only be regarded as an old store passed down by word of mouth now, because the trademark of" Wangjing Small Waist "has been registered by others, so we have no way to protect our rights."

  The name of the takeaway store is inconsistent with the name of the physical store. The photos of dine-in food displayed on the platform are different from those of the brick and mortar store. How did these "clone" stores appear on the takeaway platform pass the review? Recently, a reporter from Beiqing Daily called several major takeaway platforms as a merchant. The customer service staff said that the business license and food business license information should be submitted on the website first. After passing the machine moderation, the regional sales manager will contact the merchant later.

  Previously, a reporter from Beiqing Daily submitted relevant information on a takeaway platform and successfully registered the store. He found that the content of "store name" can be filled in at will. In addition, a reporter from Beiqing Daily recently called a number of takeaway stores that cloned "Wangjing Small Waist". Many merchants recalled that registering a "Wangjing Small Waist" branch on the takeaway platform "does not require any materials, just fill it in by yourself, and the platform and manager will not specifically ask you to (provide) proof." However, a customer service staff said that the sales manager will be arranged to "check the store" later to check the submitted license, and whether the brick and mortar store and the dine-in photos on the takeaway platform are consistent.

  Photo by this reporter, Zhang Ya, intern reporter, Zhang Youlin, Li Ang, Shi Shuqi

The opening of the 33rd Golden Rooster Awards, Jackie Chan pays tribute to the retrograde Wang Jingchun Yongmei


1905 movie network feature "The sea around Gulangyu Island is vast, and the sea is bulging with waves." On the evening of November 25, the melody and singing of "Waves of Gulangyu Island" played melodiously in Xiamen, Ludao Island, and "Echoes of the Sea – The 33rd China Film Golden Rooster Awards Film Concert and Opening Ceremony" officially kicked off.

The opening ceremony of the 33rd Chinese Film Golden Rooster Awards

 

Embrace the sea and sing the golden rooster. 2020 is the first year that the Golden Rooster Awards will resume their annual evaluation, and it is also the opening year for the Golden Rooster Awards to settle in Xiamen for a long time.

The opening ceremony was presided over by actor Li Guangjie’s partner Chen Ling and Dai Xiaonan. Niu Ben, Liu Chutian, Chen Turin, Yu Misty, Chen Xuedong, Tang Yixin, Qi Wei, Bailu, Jinsha, Zhang Jiani, Zeng Shunxi, Mi Re, Yan Danchen, Tao Huimin, Tan Jianzi, Zhou Shen, Hu Xia, Gao Ge, Liu Yuning, Du Jiang, Gu Ka-shing, Jackie Chan, Ju Hongchuan, Cai Chengyu, Wang Xiaotang, Xie Fang, Liu Jin, Ping An (in order of appearance) and other filmmakers and musicians participated in the opening ceremony in different forms such as singing classic movie songs and telling movie stories, presenting a high-level and unique audio-visual feast.

 

Classic movie music plays on screen memory 

Jackie Chan: Chinese filmmakers are amazing!

 

That night, the Golden Rooster Awards Film Concert and Opening Ceremony was held in Xiamen Bailuzhou Sunken Plaza. The stage design combined Xiamen’s urban characteristics and local image, and the whole stage seemed to be set in the middle of the water. The stage design showed a double spiral shape, and the opening and closing screens changed into multi-level shapes. It closely followed the theme "The echo of the sea", highlighting Xiamen’s business card and image as a sea garden and a city of movies.

 

In this big gathering of the film industry, the winners of the 32nd China Film Golden Rooster Award for Best Actress and Actress Wang Jingchun and Wing Mei jointly opened the door of glory of the Golden Rooster Award and lit up the Golden Rooster. On the lake surface of Yundang Lake in Xiamen, a virtual scene in the shape of the Golden Rooster was reflected, and the gorgeous moment of the golden rooster opening with a beautiful and high-gloss frozen frame played the brilliant prelude to this year’s Golden Rooster Awards.

Wang Jingchun

 

Yongmei

The concert began with a multi-movement suite, singing the filmmakers’ true love for movies. Movie songs such as "Hometown of the Sea", "Song of the Four Seasons", "Moon Misty Bird Misty" and "Sweet Honey" bring fans and fans back to classic movies such as "Moon Misty, Bird Misty" and "Sweet Honey" to experience the light and shadow memories of the era that once bloomed with enthusiasm and passion.

Chen Xuedong and Tang Yixin sing "The Sea, My Hometown"

 

"Feet on the Road to Happiness", "Our Tomorrow is Sweeter than Honey", "Over the Mountain" and the animated movie theme song "Big Fish" sung by Zhou Shen use a pleasant music note to stir up the happy time on the screen and interpret the Chinese people’s infinite yearning for a better life.

Zhou Shen sang the theme song "Big Fish" from the movie "Big Fish Begonia"

 

The movie’s ending song "Facing Difficulties", the theme song "Retrograde" and the song "Fearless" pay tribute to every worker and true hero who sticks to the ordinary post of "sea, land and air". 2020 is an extraordinary year. The medical workers, maritime rescue teams, fire rescue teams and other members who fought the epidemic built safety barriers in the crisis, escorted our lives, went up heroically, and went retrograde without fear.

Hu Xia and Gao Ge sing "Fearless"

 

Liu Yuning sang "Facing Difficulties"

International superstar and famous actor Jackie Chan paid tribute to the most beautiful retrograde at the opening ceremony, and Jackie Chan also said excitedly: "2020 is not easy for filmmakers all over the world, but Chinese filmmakers are united and let us become the first country to restore the market. Chinese filmmakers are amazing, amazing!"

Jackie Chan

 

"Xiamen is like a song, let’s sing it to the whole world, let the whole world hear Xiamen". At the end of the opening ceremony, a Hokkien song "Xiamen is like a song" is a kind invitation issued by Xiamen people to filmmakers. Performing artists Wang Xiaotang, Xie Fang, Liu Jin and young actor representative Zeng Shunxi took the stage together, incorporating the filmmakers’ feelings of family and country into the song "My Motherland" The affectionate lyrics: "My dearest motherland, you are the sea that will never dry up, always give me clear waves."

Liu Jin, Wang Xiaotang, Xie Fang, Zeng Shunxi

 

Wang Xiaotang said: "I have been working in film for more than 60 years, and I feel that dedicating myself to the motherland and the people for life is the greatest happiness for us filmmakers." Xie Fang said: "Although I am old, I am still willing to be with everyone and sing a’Song of Youth ‘with our dear motherland." Liu Jin said that actors can be old, but their original intentions are not old, and they must always shoulder the responsibility and responsibility of telling Chinese stories well and establishing a good image of China.

Liu Jin, Wang Xiaotang, Xie Fang

  

Light and music intertwined, the golden rooster shines, good drama, surprises continue, bless the golden rooster award, bless Chinese movies!

 

The main activities of the Golden Rooster Award are all in one go 

Movie channels, financial media, 5G live broadcast, dry goods continue


From November 25th to 28th, the Golden Rooster Awards Ceremony series of activities will hold a series of film festival activities, academic activities, the 33rd China Film Golden Rooster Awards nominee recognition ceremony, the 33rd China Film Golden Rooster Awards red carpet and awards ceremony, etc. A number of main activities will be held to showcase the achievements of film development in an all-round way, and to showcase the new style of Chinese film with the power of film.

 

The Golden Rooster Awards are a feast for movies and a festival for the whole people. This year’s Golden Rooster Awards have carefully created domestic film festivals, international film festivals and Hong Kong, Macao and Taiwan film festivals, providing fans and audiences with the opportunity to watch hundreds of outstanding films at home and abroad.

 

The Golden Rooster Domestic Film Festival will screen 14 films, and the Spring Festival blockbusters and new films will also be honored in the film festival unit.

 

The Golden Rooster Hong Kong, Macao and Taiwan Film Festival will screen a number of classic restoration films from Hong Kong, China, including the debut film of Tsui Hark, the classic martial arts film, and the film directed by Xu Anhua, as well as a number of new films from Taiwan and Macau. The Golden Rooster International Film Festival will open 64 screenings of films from 30 countries, many of which are premieres in China.

 

The academic series of activities of this year’s Golden Rooster Awards include Director’s Forum, Women’s Film Forum, China Martial Arts Action Film Summit Forum, Film IP Licensing and Derivative Industry Opening ** Forum, Mobile Movie Planning Forum, Actor Forum, etc., from director to performance, from type to industry, all-round and multi-angle discussion of the development prospects of Chinese film, and the establishment of the China Film Investment Conference for the first time, bringing together top investors and filmmakers, aggregating film and television capital strength, to help the sustainable development of China’s film and television industry, and will also hold the Golden Rooster Film Venture Capital Conference. Through a fair and authoritative review process and a precise positioning incubation plan, integrate social venture capital resources, and build a growth platform for new films.

 

The "highlight" of the 33rd Golden Rooster Awards, the red carpet and awards ceremony, will be held on the evening of November 28. The awards ceremony will continue the "professional host + filmmaker" combination format, which will be co-hosted by the film channel host Lan Yu, the filmmakers Deng Chao and Shen Teng, and the film channel host Guo Wei and Ying Ling,Li DanAs the host of the red carpet session.


 

The awards ceremony will reveal the 19 awards for the Golden Rooster Award, with "My Motherland and Me" competing for best feature film; Huang Xiaoming, Jackson Yee, Dapeng, Xiao Yang and Wu Yuhan were shortlisted for best actor, and Zhou Dongyu followed the Hundred Flowers Award with Zhu Xijuan, Ren Suxi, Tan Zhuo and Liu Yan for best actress. The film "Young You" leads the way with 11 nominations, followed by "Winning" with 8 nominations, and the competition for various awards is fierce. Who will fall is waiting to be determined.

 

Since November 24th, the movie channel has specially launched the "Direct Hit the Golden Rooster Award" 5G Panoramic Live Broadcasting Event for two consecutive days.In the next three days, "Direct Hit the Golden Rooster Award" will continue to make full use of 4K, VR, and AR high-end form technologies to present the Golden Rooster moment in the whole process and full dimension in the live stream of sea, land, and air.


 

The content of the live broadcast is still exciting. The host of the movie channel, Lan Yu, will have in-depth conversations with the nominated and award-winning filmmakers in "Blue Feather Club Big Coffee", invite the blockbuster new film crew to be guests, and listen to the voices of the filmmakers; "Golden Rooster I’m Coming" leads filmmakers into the streets and alleys of Xiamen, clocking in this different tourist city and the capital of lost shadows; after the announcement of the list of 2020 movie channel "Star Sea Young Actors Preferred Program", the "Star Sea" section will continue to record the "Golden Rooster Journey" of the selected young actors; "Night Flight Xiamen" opens a sea live stream, opens a sea journey, and enjoys the night of light and shadow in Xiamen; "Come on! Chinese Film" section immediately hits the scene of the new film launch and the main activities of this year’s Golden Rooster Awards

 

The 33rd China Film Golden Rooster Awards is on, and the movie channel "Direct Attack on the Golden Rooster Awards" will continue to focus on the Golden Rooster Festival in an all-round way. Please pay attention!


Scientists in China and the United States have created the most accurate map of the structure of the Milky Way to date

 

 
For a long time, we knew very little about the Milky Way, and we didn’t even know the exact location of the sun in the Milky Way. However, astronomers have recently used some observational data to create a new "map of the Milky Way" that will refresh our understanding of the Milky Way and the formation of galaxies. And with this map, we also know that the sun is almost exactly on the central plane of the Milky Way’s disk.
Hundreds of years ago, explorers made detailed maps across oceans and uncharted continents. Over the past half-century, human space probes have photographed much of the solar system. But while we know our own astronomical backyard, we don’t know enough about our cosmic community, the Milky Way. The reason is obvious. Just as "we don’t know the true face of Mount Lu, we can’t leave the Milky Way and look back at the panorama of the Milky Way."
Maybe you could dream that we would launch a spacecraft, take it out of our galaxy, and then go back and take a panoramic picture of the galaxy, but a spacecraft would only be able to do this after a journey of millions of years, which is obviously impractical. We still have a lot of unanswered questions about the galaxy, such as how many spiral arms the galaxy has, whether a large structure closest to the sun can be counted as a single spiral arm, and where our solar system is in the galaxy.
Recently, however, scientists are working to map the Milky Way from the inside out, so that for the first time, accurate maps of the Milky Way’s structure can be made. This promising future is the result of the collaborative efforts of several advanced radio and optical large telescope projects, including our Bar and Spiral Structure Legacy Survey of the Milky Way (BeSSeL). We have obtained an unprecedented 5,000 hours of observation time for the Very Long Baseline Array.
The preliminary results of our project provide a new picture of the Milky Way. In addition to better understanding the overall image of the Milky Way, we are also beginning to clarify why galaxies like the Milky Way exhibit spiral structures and how our galactic home is integrated with the entire universe.
Cosmic Neighborhood
In the early nineteenth century, William Parsons, the third Earl of Rousseau, built a 72-inch telescope – a "gigantic" telescope by the standards of the time. He observed and drew the M51 nebula (which we now call the Whirlpool Galaxy) with a distinct swirling arm pattern. However, without knowing how far M51 is or the scale of the Milky Way, it is not clear whether the vortex galaxy is a small structure in our Milky Way or a galaxy similar to the Milky Way.
Debate about these issues continued until the early twentieth century. It was not until the American scientist Edwin Hubble used techniques developed by Henrietta Leavitt to measure our distances to some bright stars that we learned that spiral galaxies and other spiral nebulae are outside the Milky Way and similar to the Milky Way. This discovery overturned the idea that the Milky Way is the entire universe.
By measuring the movement of gas throughout the Milky Way disk, the pancake-shaped region that makes up the main body of the Milky Way, astronomers have discovered that we actually live in a spiral galaxy. The main common types of galaxies include spiral galaxies and elliptical galaxies. The Milky Way, seen from a distance, may resemble the nearby spiral galaxy NGC 1300 and the Pinwheel Galaxy (M101). At the center of NGC 1300 is a bright, elongated structure that astronomers call the bar structure of the galaxy. Two blue spiral arms extend from both ends of the bar structure and gradually extend outward around the central bar.
Most spiral galaxies have bar structures, which are generally thought to have formed as a result of the attractive force instability of the galaxy’s dense disk. The central bar structure then rotates, creating a stirring effect that in turn may promote the formation of spiral arms (other processes, such as attractive force instability caused by massive clumps in the disk or attractive force disturbances in nearby galaxies, may also contribute to the formation of spiral arms). Spiral arms are easier to see in the blue light band, because spiral arms are huge star-forming star-producing houses that are more prone to emitting blue light. The Pinwheel Galaxy M101 is another galaxy that may resemble the Milky Way. Although the Pinwheel Galaxy does not have the central bar of NGC 1300, it has more spiral arms.
Astronomers have long believed that the Milky Way may have the characteristics of two galaxies, NGC 1300 and M101: a distinct long bar structure like NGC 1300, and multiple spiral arms like M101. But beyond these basic conclusions, there is still much controversy. For example, infrared observations by the Spitzer space telescope more than a decade ago suggested that the Milky Way may have only two main spiral arms. And radio-band observations of atomic hydrogen and carbon monoxide suggest that the Milky Way has four spiral arms. In extragalactic galaxies, the gas is concentrated in the spiral arms. In addition to the spiral arm feature, astronomers are also debating how far the sun is from the center of the galaxy, and what the sun’s vertical height is relative to the galactic midplane, the plane of the center of the disk.
About 70 years ago, scientists calculated the distance from some bright blue stars nearby. If these stars were marked on a map of the Milky Way, they would be part of three adjacent spiral arms. We call these three spiral arms the centaur arm, the local arm, and the Perseus arm. Around the same time, beginning in the 1950s, radio astronomers observed atomic hydrogen gas, which emits a characteristic radio signal with a wavelength of 21 centimeters. As this atomic hydrogen gas moves relative to the earth, its characteristic radio frequency is shifted by the Doppler effect, allowing astronomers to use the frequency shift to measure the speed of the gas’s movement and then map its location in the Milky Way.
Using this measurement method, astronomers adopted a sun-centered coordinate system: similar to the longitude and latitude of a globe, the Milky Way longitude (l) is zero in the direction toward the galactic center and increases clockwise within the galactic "equatorial" plane (the Milky Way is seen from the northern celestial sphere); the galactic latitude (b) represents the angle perpendicular to the plane of the galactic disk. The 21-centimeter characteristic radio signal of the hydrogen atom gas shows a continuous structure in the galactic longitude-velocity diagram, which most likely traced the galactic spiral arm structure. Later plots of the galactic longitude-velocity of carbon monoxide molecular gases also exhibited similar characteristics. However, this indirect mapping method may be ambiguous and not accurate enough to clearly show the spiral arm structure of the Milky Way.
A New Horizon
One reason we know so little about the structure of the Milky Way is that there is a lot of dust in the Milky Way. Dust absorbs visible light so efficiently that it obscures our view in most line-of-sight directions, preventing us from seeing very far. Another reason is that the size of the Milky Way is staggering: light from stars on the other side of the Milky Way takes more than 50,000 years to reach Earth. Such a distance makes it difficult to even tell which stars are close to us and which are far away.
Now, new optical telescopes operating in space, as well as new radio telescopes around the world, could allow us to better answer all kinds of questions about the Milky Way. The Gaia mission, launched in 2013 to measure the precise distances of nearly a billion stars in the Milky Way, will no doubt revolutionize our understanding of the different populations of stars that formed our galaxy. But because Gaia observes in the visible light band, which is easily absorbed and scattered by interstellar dust particles, Gaia may be affected by interstellar dust when observing very distant spiral arms. On the contrary, because radio waves easily pass through dust, radio telescopes can probe the entire disk, allowing us to use observations from such telescopes to map the overall structure of the disk.
At present, the two main observational projects to map the structure of the Milky Way are using the very long baseline interferometry (VLBI) technique in radio astronomy. The VERA (VLBI Exploration of Radio Astrometry) project in Japan uses four radio telescopes, ranging from northern Japan (Mizusawa, Iwate Prefecture) to the southernmost Okinawa Islands of Ishigaki and the easternmost Ogasawara Islands, across Japan. The Very Long Baseline Array used by our BeSSeL sky survey program includes 10 telescopes, ranging from Hawaii to New England to St. Croix in the U.S. Virgin Islands, across most of the Western Hemisphere.
Because the distance between the telescopes that make up the Very Long Baseline Array is nearly the same as the diameter of the Earth, the array can achieve angular resolution that far exceeds that of any other telescope at any wavelength. The researchers must observe simultaneously with all the telescopes in the array, and use the world’s best atomic clocks to synchronize the data recorded by computers at each site. They then transport the recorded data to a dedicated computer, which processes the signals collected by each telescope. If our eyes are sensitive to radio waves, the calibrated image is an ultra-high definition digital image that we can see at radio wavelengths that is parsed by almost the entire width of the Earth.
Such images have incredible angular resolution (better than 0.001 arc seconds: if the entire celestial sphere is divided into 360 degrees, then 1 arc second is 1/3600 of a degree). By contrast, the human eye can only resolve structures for about 40 arc seconds at most, and even the Hubble Space Telescope can only achieve a resolution of about 0.04 arc seconds.
Using the VLBI, we can measure the position of a bright star in radio waves relative to a background quasar (which is actually a bright, active black hole at the center of a distant galaxy) with an accuracy of close to 0.00001 arcseconds. In this way, we can measure very far distances by measuring the triangular parallax effect. The triangular parallax effect is that when viewed from different positions, nearby celestial objects appear correspondingly in different positions in the background starry sky. You can extend your arms forward, raise your thumb, and simulate this effect by alternately closing your left and right eyes to observe the thumb. Because our eyes are a few centimeters apart, when we alternately observe the thumb at an arm’s length with our left and right eyes, the thumb will be offset by about 6 degrees relative to the distant background object. If we know the distance between the two observation positions, and the angular displacement observed, we can easily calculate our distance from the observation target. This is the same principle that surveyors use to map cities.
Ideally, astronomers who want to map the structure of spiral arms should observe young, massive stars. These short-lived stars are usually associated with violent star formation in spiral arms, and such stars are so hot that they can ionize the surrounding gas, causing it to emit blue light. Therefore, in theory, these stars can serve as beacons for observing the spiral arms of galaxies in the visible light range.
But because these stars are surrounded by the Milky Way’s dust disk, we cannot easily observe them throughout the Milky Way. Fortunately, water and methanol molecules outside the ionized regions of these hot stars can serve as very bright radio sources, because they emit large amounts of natural "masers" that are barely attenuated by galactic dust. The term maser is an acronym for "microwave amplification by stimulated emission of radiation," which means that a maser is actually a laser in the radio band. In an astrophysical setting, maser radiation comes from a solar system-scale gas cloud of mass comparable to that of Jupiter. Maser sources appear as very bright point sources in radio images. Therefore, the maser source is an ideal target for triangulation parallax measurement.
A new picture of the Milky Way
Using the BeSSeL and VERA projects, astronomers have used triangulation parallax to measure the distances of about 200 young, hot stars. The data spans the Milky Way, covering about a third of the galaxy and revealing four very long spiral arms.
The resulting "map of the Milky Way" also shows that the Sun is very close to the Milky Way’s fifth spiral arm, which appears to be an isolated spiral arm known as the "local arm". Previously, this section of the spiral arm was called the "Orion Arm Spine" or "Local Arm Spine", that is, this spiral arm resembles a small accessory structure extending from the main spiral arms of other galaxies. However, the interpretation of this "arm spur" may be wrong. In our BeSSeL data, this spiral arm is isolated, orbiting the Milky Way less than a quarter of a turn. Although the local arm is shorter in length, in this arm the star formation rate can be comparable to that of the Perseus Arm of the same length. Interestingly, astronomers once thought of the Perseus Arm as one of the Milky Way’s two main spiral arms (the other being the shield-centaur arm). However, we found that the star formation rate decreased significantly as the Perseus Arm moved away from the Sun and towards the Milky Way. This suggests that the Perseus Arm does not appear to be a very obvious spiral arm to outside observers.
By mapping the three-dimensional positions of a large number of young stars and measuring and modeling their velocities, we can calculate the basic parameters of the Milky Way. We found that the distance from the sun to the center of the Milky Way is 8150 ± 150 parsecs (or 26,600 light-years). This is smaller than the 8500 parsecs recommended by the International Astronomical Union a few decades ago. In addition, we found that the Milky Way rotates at 236 km/s at the position of the sun, which is about 8 times the speed of the earth’s rotation around the sun. Based on these parameter values, we found that it takes about 212 million years for the sun to rotate around the Milky Way. This also means that the last time our solar system was where the Milky Way is now, dinosaurs were still roaming the earth.
The Milky Way’s inner disk, which lies within the sun’s position, is so thin that it is almost a flat plane. But the sun’s vertical height relative to this plane has been controversial. Recently, some astronomers have measured that the sun is 25 parsecs (82 light-years) above the inner disk, but our measurements differ significantly from this estimate. By fitting the plane in which massive stars with precise distances and positions are located, we can determine that the sun is only about 6 parsecs (20 light-years) above the plane. This height is only 0.07% of the distance from the sun to the center of the galaxy, which means that the sun is very close to the mid-plane of the galaxy. We also confirmed the previously observed galactic warping, in which the outer disk of the Milky Way gradually deviates from the inner disk and begins to curve upward on the north side and downward on the south side, somewhat like a curved potato chip.
In order to describe observations, astronomers usually divide the Milky Way into four solar-centered quadrants. Using this coordinate, we found spiral arms in the first three quadrants. To map the fourth quadrant, we need observation equipment located in the southern hemisphere. We are conducting a southern hemisphere observation project and plan to use telescopes in Australia and New Zealand to make observations.
While we await these observations, we can use observations from atomic hydrogen and carbon monoxide to extrapolate the known spiral arms to the fourth quadrant. The structures revealed by these observations are consistent with previous theoretical conjectures of the Norma-Outer, Shield-Centaur, Sagittarius-Carina, and Perseus arms. It should be noted, however, that we have only made one observation of the star-forming region far from the center of the Milky Way. The distance of this region we observed, combined with its position in the galactic meridian-velocity map of carbon monoxide, gives us some confidence in how to "map" the spiral arms at the other end of the galaxy.
However, we need more observations to validate our model. We now have a clearer picture of our galactic home. We may live in a four-arm spiral galaxy with a bright and symmetrical central bar. Our sun is almost entirely in the mid-plane of the Milky Way disk, but the sun is far from the center of the galaxy, about two-thirds of the galactic radius. In addition to the spiral arms that can circle the galaxy almost once, the galaxy has at least one additional spiral arm segment (the local arm), and each major spiral arm may have many forks. These spiral arm features make our galaxy appear fairly normal, but certainly not typical. About two-thirds of spiral galaxies have a central bar structure, so the Milky Way belongs to the bar spiral galaxy that makes up the vast majority of spiral galaxies. However, the Milky Way has four clear, well-defined, and fairly symmetrical arms, which makes the Milky Way unique because most spiral galaxies have far fewer arms and are relatively messy.
More mysteries
Although we have some new answers, there are still many important unanswered questions. Astronomers are still debating how the spiral arms arose. There are two competing theories on the issue. One theory holds that attractive force instability at the galactic scale creates a persistent spiral arm pattern of density waves. Another theory holds that some spiral arm fragments will be stretched over time due to instability at small scales, magnified, and then connected to form longer spiral arms. In the former theory, the spiral arms can last for billions of years, while in the latter theory, although the life of the spiral arms is short, the new spiral arms will appear multiple times throughout the evolutionary history of the galaxy.
Since the Milky Way does not have a clear date of birth, it is difficult to determine its exact age. The current popular view is that as many smaller protogalaxies that formed first in the history of the universe collided and merged, they gradually merged to form what is now the Milky Way.
The Milky Way was already a large galaxy about 5 billion years ago, but at that time it may have looked very different than it does now, because the merging process is likely to break up any existing spiral structure.
We need more observations to improve our existing picture of the structure of the Milky Way, and the next generation of VLBI-enabled radio telescope arrays will facilitate this. Such arrays in the pipeline include the Square Kilometer Array in Africa and the Next Generation Very Large Array in North America. Both are giant radio telescope arrays spanning an entire continent, and they are expected to be fully operational by the late 2020s. They will have a much larger signal-gathering area than existing arrays, and will therefore be able to detect faint radio emissions from stars, allowing us to see farther in the Milky Way. Ultimately, we hope to clearly map the building structure of the Milky Way Home to confirm or disprove the theory of the formation of the Milky Way’s magnificent spiral arm structure.
By Mark J. Reed, a senior radio astronomer at the Smithsonian Astrophysical Observatory at the Harvard-Smithsonian Center for Astrophysics, who was recently elected to the National Academy of Sciences. Zheng Xingwu, a professor of astronomy at Nanjing University, has spent the past few decades studying "pulses" and star formation in the universe.
Jun-Tai Shen, a professor in the Department of Astronomy at Shanghai Jiao Tong University, specializes in galactic dynamics, the structure of the Milky Way, and astronomical numerical simulations. His team has used gas dynamics methods to estimate the rotational speed of the pattern of the Milky Way’s rods and spiral arms based on the positions of the spiral arms obtained by the BeSSel sky survey. The relevant results are published in the international authoritative journal Astrophysical Journal.
Article Source: Global Science
 

Increase the distribution of takeaway smart cabinets, expand contactless delivery services, and increase the supply of materials in key areas in Guangzhou

  Affected by the COVID-19 epidemic, at present, the medium and high-risk areas in Guangzhou, Guangdong are under closed management, and all personnel can only enter and exit. During this time, Guangzhou has further increased the supply of materials to these closed key areas to meet the daily needs of residents.

  On the 11th, dozens of trucks loaded with high-quality agricultural products departed from Qingyuan and headed for Guangzhou. These goods, covering more than 10 kinds of high-quality agricultural products such as zongzi, Qingyuan chicken and eggs, were delivered to Liwan District, Yuexiu District and other places in Guangzhou.

  Li Chunni, head of Qingyuan Agricultural Enterprise:The chickens go directly from the chicken coop to the slaughterhouse within 1 hour by special car. The products are operated in strict accordance with standards, and the vehicles and outer packaging are strictly disinfected before leaving the warehouse, and the whole process is cold chain. We will donate 2,000 Qingyuan chickens and 36,000 newborn eggs to express our concern. The Dragon Boat Festival is approaching. I would like to say to the staff working on the front line that you have worked hard.

  In addition, in order to ensure the living needs of residents in closed areas, the Guangzhou Municipal Department of Commerce has also launched online and offline supply guarantee enterprises to increase the organization of supply sources and increase the number and types of material supply points. For medium-risk areas, the number of material supply points set up within the community has also increased from the first dozen to 127, making it convenient for residents to purchase.

  Residents of the closed area:This is chicken, vegetables and eggs. You can eat whatever you want. The chicken thighs should be done at night.

  At the same time, the Guangzhou Municipal Department of Commerce has increased the distribution of takeaway smart cabinets offline, expanded contactless distribution services, and ensured the category of materials. On the basis of eight main and by-staple foods such as grain, oil, rice, noodles, meat, poultry, eggs and milk, it has gradually increased the supply of more than 30 varieties of food ingredients such as fruits, cured flavors, biscuits, canned food, and seasonings. In particular, it has increased the supply of food such as rice dumplings during the Dragon Boat Festival to enrich residents’ tables.

  Lin Guoqiang, Deputy Director of Guangzhou Municipal Bureau of Commerce:Now the entire supply has been guaranteed from the very beginning, and gradually through the supply of platforms and the guarantee of offline enterprises, the diversity of residents’ lives has been realized. This includes the supply of our ingredients, the supply of food, and the supply of general daily necessities, which are also gradually being carried out.

After the listing of Galaxy E8, Geely’s share price fell by more than 3%: Geely New Energy is transforming in the "internal volume"

  January 5,The first pure electric model of the Galaxy series, the E8, was launched.

  The listing of the new model did not stimulate the sluggish share price. On January 8, the share price fell 3.44% to close at 8.13 Hong Kong dollars per share.

  Previously, Geely Automobile had announced sales for 2023Geely Automobile (including Geely, Lynk & Co,Ruilan brand) annual cumulative sales of 1.6865 million vehicles, an increase of about 18%. Among them,Car sales were 487,500, an increase of about 48% year-on-year. Cars accounted for 28.9% of Geely Automobile’s total sales in 2023. Although the proportion of model sales has increased, it is still slightly lower than the penetration rate of new energy passenger vehicles in the entire car market.

  Previously, Geely Automobile had ranked first in sales of its own brands in China for many consecutive years, but its sales in 2022 wereBeyond that, the gap between 2023 and 2023 has been further widened. In addition, Geely Automobile has also been surpassed by Chery, which has soared in overseas sales. In 2023, sales fell to the third place of autonomous passenger car companies.

  The transformation of new energy vehicles has affected Geely’s ranking among its own brands.

  Although Geely is the first domestic automaker to carry out new energy transformation, it first released the Blue Geely Action Plan in 2015, but the plan ended in failure. Subsequently, Geely released the Blue Geely Action Plan for the second time in 2021.

  In 2023, Geely launched the new energy brand series Galaxy, and successively released two plug-in hybrid models, the L7 and L6. The Galaxy E8 is Geely Galaxy’s first pure electric model and has high hopes.

  As a new starting point for Geely’s new energy transformation, the market performance of the Galaxy series also tests the quality of Geely’s new energy transformation. After many failures in the pure electric market, Geely Galaxy E8 is a key product for Geely’s new energy transformation. Once this model does not achieve the expected market effect, Geely may once again fall into a passive position in the competition with competitors in the pure electric market.

  "Price War"

  Geely Galaxy E8, positioned as a medium and large pure electric car, has an official guide price of 175,800 yuan.

  From the perspective of product level and price range, Geely Galaxy E8’s main competitors include BYD Han EV, 007, etc. Another possible potential competitor is the upcoming Xiaomi SU7, which Geely hopes to enter the mainstream pure electric market.

  fromLooking at it, Geely Galaxy E8 hopes to challenge the current best-selling self-branded model in this segment, the BYD Han EV, with a lower price. The Galaxy E8 configuration is not low, but the official price is lower than the Han EV that has been on the market for more than three years.

  In the pure electric market, Geely has no pricing power yet. Facing BYD, which has higher consumer awareness, fighting a price war is the key for Geely to get a certain share of the market.

  Although the price of the Galaxy E8 is not expensive in terms of other competitors in the same level of market, as far as the Geely brand is concerned, the starting price of a car close to 200,000 yuan is a height that Geely has never approached in the era of fuel vehicles.

  In the era of fuel vehicles, Geely’s core market is 100,000 yuan-level low-end models.

  However, due toThe cost is high, the same level, the current price of electric vehicles is still higher than the fuel vehicle, Geely brand, can support the price of nearly 200,000 yuan, Geely has to face the challenge.

  Of course, it should be pointed out that behind the "price war" of car companies is a "cost war", especially for the mainstream market, whoever has a cost advantage means who has more room to reduce prices.

  At present, BYD’s core advantage is the cost-sharing ability brought by the larger market size. Geely’s main advantage is the platform advantage. The Galaxy E8 is built on the vast architecture, which can take advantage of the synergy effect behind Geely to reduce costs.

  However, overall, Geely’s current situation in the pure electric vehicle market remains relatively passive.

  Due to the large base of the fuel vehicle market, Geely cannot throw away the burden and embrace the transformation like BYD, but needs to grasp the base of the transformation more steadily and keep its share. Therefore, Geely needs to maintain a long-term approach.

  However, in the face of intensified market competition and competitors’ marketing strategies, Geely also emphasized the differences with its competitors on several occasions at the press conference, emphasizing the value it brings.

  On the same day, at the press conference, Gan Jiayue, CEO of Geely Automobile Group, said that building a car without common sense would not be successful, and it would be unsustainable to build a car without longevity.

  "Although many trams are getting more and more expensive, the showmanship of dancing and turning around doesn’t really bring high value to users," Mr. Gan said.

  Previously, the models that focused on promoting the "tank turn-around" function included BYD Looking Up U8 and 001 FR. Among them, Looking Up is the positioning million-level superThere is no direct competition between the brand and the Geely brand.

  However, Geely Galaxy’s new energy transformation is not easy, and there is still no Geely Galaxy that can be called a hitType.

  The Galaxy brand entered the market last year. After the delivery of the Galaxy L7, although the sales volume in the first three months continued to grow and quickly exceeded 10,000 units, after digesting the previous orders, the Galaxy L7 has fallen below the monthly sales threshold of 10,000 units since October last year, and there has been a continuous decline, and the product competitiveness is slightly insufficient.

  Compared with BYD’s plug-in hybrid models of the same level, there is still a certain gap between the Galaxy L7 and L6, and the Galaxy E8 is equally difficult to shake up BYD.

  "Involution"

  From price to product, Geely has made no secret of its attitude of "rolling" with competitors.

  Although the main purpose of the Geely Galaxy E8 is to increase its sales in the pure electric market, the launch of the E8 will inevitably bring internal competition.

  In the Geely Automobile map, Geely, Lynk & Co, and Extreme Krypton all have corresponding pure electric products, plus smart, Polaris, Volvo, Extreme and other brands that are also owned by Geely Holding Group. "Having more children is easy to fight" is an important strategy for Geely’s market competition.

  However, too many brands and disorganized play will also bring "involution".

  In the product matrix previously planned by Geely Automobile, the polar krypton brand focuses on the market of more than 300,000 yuan, the main product of the Lynk brand is 200,000 yuan to 300,000 yuan, the main product of Geely Galaxy is 100,000 yuan to 200,000 yuan, and Geely Geometry is facing the lower price market.

  However, the successive releases of Krypton 007 and E8 are obviously a departure from Geely’s previous seemingly clear plan.

  The two cars are based on the vast architecture, positioning level is quite close, Galaxy E8 although the body is longer, but the wheelbase is shorter than the polar krypton 007. The price of Galaxy E8 is 175,800 – 228,800 yuan, the price of polar krypton 007 is 209,900 yuan – 299,900 yuan, the two prices have overlapped.

  Geely claimed that Krypton was a brand, and the brand positioning between it and Geely Galaxy was different, and the target segments were also different. However, the product pricing that was being lowered to fight a price war was blurring the differences between the two brands. Moreover, the Lynk & Co brand also planned to launch pure electric products in the future, and the future positioning would also be very embarrassing.

  Specifically, the Galaxy E8 launched two battery life versions of 550km and 665km, both of which use iron phosphateThe battery brands areAnd Quzhou Polar. And Polar Krypton 007 uses the rear-drive version of Quzhou Polar Iron Phosphate with a battery life of 688km, usingThe range of the Kirin version is 870km.

  In addition, the entire range of Krypton 007 supports 800V architecture, while the E8 only supports 800V at the top, and the rest of the models are 400V. In terms of suspension, smart driving, and other configurations, the cost of Krypton 007 is higher than that of the E8.

  From a certain perspective, the Galaxy E8 is more like a low-end version of "Extreme Krypton".

  Although the positioning of the two cars is slightly different, the price difference between the two is not significant, and the target audience also partially overlaps.

  However, whether for Geely Galaxy or Krypton, the Galaxy E8 and Krypton 007 are rather crucial products.

  The Galaxy E8 is the first pure electric model of the Galaxy series, which will set the tone for Galaxy in the market competition. And the Krypton 007 is the key model for the Krypton brand to enter the mainstream market. Who can win or lose both? The market will give the answer.

A special session on "Data-Driven Operational Growth" in Beijing to explore the disruption and advancement of APP operations

On August 23rd, the first Beijing Station of the "Data-Driven Operational Growth" City Tour Salon was successfully held! At the event site, the first push invited user growth expert Xu Zichao, author of "Super Operation" Han Xu, senior product manager of Mango TV Roman Ling, COO of Mengbao Company Liu Mengchen, and senior product expert Yuan Ziwei, to share in depth about "APP operation breakthrough and advancement", bringing new ideas, new strategies and new methods for APP operation growth in the digital intelligence era to the on-site guests and online audiences. At the scene, everyone also fully exchanged views on hot topics such as data value mining, digital intelligence operation system construction, digital intelligence growth strategy design and implementation, and created a new path for APP operation growth.

Nowadays, many Internet companies are accelerating the upgrade of digital intelligence, mining deeper user value through "data-driven", improving operational efficiency and effectiveness, and is becoming the operating consensus of Internet people. At the event site, user growth expert Xu Zichao also said that the current is in the transition stage of the decline of Internet technology dividends and the outbreak of artificial intelligence technology dividends. Artificial intelligence has become a new productivity, so operations also need to shift from human experience-driven to data and algorithm-driven in order to better solve the growth problem.

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User growth expert Xu Zichao shared on site

As an old friend of the majority of APP, Weitui has been deeply cultivated in the mobile Internet industry for more than ten years, serving hundreds of thousands of APP customers such as People’s Daily, Xinhua News Agency, Central Video, Sina Weibo, Mango TV, Didi Chuxing, Ele.me, and Pocket Life. From providing third-party push notification services for developers to now providing digital intelligence operation services and overall solutions for APP, Weitui has accumulated profound practical experience in data-driven operation growth. The holding of the "Data Driven Operation Growth" city tour salon is also to create a platform for the industry to share experience methods and create solutions, help more partners "make good use of data", and fully tap the value of data to achieve cost reduction and efficiency in the operation process.

At the salon site, Yuan Ziwei, a senior product expert, brought the company’s digital intelligence operation methodology and service cases, allowing the audience to intuitively feel the huge driving effect of data and algorithms on APP optimization products and operation strategies, user experience upgrade and user value transition.

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Yuan Ziwei, a senior product expert, shared on the spot

Digital intelligence growth is the only way for APP operation to break and advance. However, there are still many pain points and difficulties in how to implement the digital intelligence operation growth strategy. In this salon, senior Internet operation expert Han Xu and operation growth traders from Mango TV, Mengbao Company and other Internet companies shared their valuable experience in designing and implementing digital intelligence growth strategies in APP operation scenarios such as content operation, product iteration, and commercialization.

Senior Internet operation expert Han Xu shared on the spot

Roman Ling, Senior Product Manager of Mango TV, shared on site

Liu Mengchen, COO of Mengbao Company, shared on the spot

At the salon, the guests shared a lot of dry goods, which resonated with many audiences. The "Data-Driven Operational Growth" Urban Tour Salon departed from Beijing and will continue to bring together many senior experts in the Internet industry to bring digital intelligence growth cases of vertical APPs and innovative practices in data applications, and work together to create a new picture of digital intelligence growth.

Group photo of the speakers and the audience