Guo Fucheng has a heavyweight team background, and the advertising quality is very high

　　　　Sina Entertainment News, Guo Fucheng (Chengcheng) recently filmed a mobile phone advertisement costing 113 million yuan as a spokesperson, and even invited a number of famous filmmakers to cooperate and go to Shanghai to film, revealing his status as a king.

　　　　Chengcheng, which is currently busy filming "The Wind and Cloud II" in Thailand, previously shot an advertisement for C’King, a mobile phone brand cooperated with China and South Korea. The cost of Chengcheng’s spokesperson, plus advertising production fees, etc., cost a total of more than 100 million yuan. The behind-the-scenes team of the advertisement is also a heavyweight person, including director Guan Jinpeng, art director Zhang Shuping, photographer Guan Benliang, soundtrack Jin Peida, graphic photography Zhang Wenhua, etc., which has achieved Chengcheng’s star-studded advertisement. No wonder he said excitedly: "This team is enough to make a movie."

　　　　On the day of the shooting, the brigade went to MUSE CLUB, where Liu Jialing had an investment, to shoot. The city in suits and ties wore polka-dot butterfly ties, sang and danced at the extremely modern dance party, and showed off their dancing skills. And the city behind got on the open-top sports car and shot in the busy city of Shanghai. Due to the large number of passers-by, the shooting was interrupted for a time, and the public security had to move forward to evacuate the crowd.

　　　　Chengcheng said: "This is one of the commercials I am most satisfied with this year. So many shapes, singing and dancing, I am so happy to shoot." Asked if the reward is sky-high? Chengcheng smiled but did not respond, appearing quite satisfied. Chengcheng revealed that it will return to Hong Kong on April 13 to attend the Academy Awards ceremony, and then go to Shanghai to attend the mobile phone launch event. (Li Li/Wen)

Editor in charge: Sun Jie

1905 movie network news On October 11, the 12th Golden Eagle TV Art Festival Weibo officially announced that Di Lizheba took over Liu Yifei, Liu Shishi, Zhao Liying, Tang Yan, etc., and became the "Golden Eagle Muse" this year.

It is reported that since the 6th Golden Eagle TV Art Festival in 2006, each Golden Eagle Festival will select a new generation actress who has emerged in the field of TV dramas in the past two years, and who is also young and beautiful and very popular as the "Golden Eagle Muse", as the image spokesperson of the current Golden Eagle TV Art Festival.

At the same time, Di Lizheba was nominated for the Most Popular Actress Award for "Pretty Li Huizhen". Di Lizheba also became the first post-90s Golden Eagle Muse!

　　In order to further strengthen youth international sports exchanges and cooperation, help Beijing revitalize the three major sports, and build a solid reserve talent base, the Beijing International Sports Exchange Center, the Beijing International Sports Exchange Promotion Association, and the Australia China Star Sports Event Promotion Organization held the 12th "China Star" International Friendship Competition in Beijing from April 16 to 20, 2016. More than 400 young athletes from 30 sports teams from Australia, New Zealand, Beijing, Hebei, Liaoning, Gansu, Jiangsu and other countries and regions participated in the competition exchanges of men’s football, women’s football, women’s basketball, women’s hockey and women’s tennis.

　　The players participating in this event are all between the ages of 15 and 17. Among them, more than 100 players from 6 overseas sports teams participated; 24 Chinese sports teams participated in more than 300 players. A total of 90 competitions were held, including 10 football games, 5 basketball games, 15 hockey games, and 60 tennis games. The competitions were held in Beijing Lucheng Sports Technology School, Beijing No. 47 Middle School, Tsinghua Yucai Experimental School, Beijing Shunyi International School, Beijing Dulwich International School, Beijing Control Football Club, Hebei Chaoda Sports Center and other venues.

　　Since its establishment in 2005, through the careful construction and continuous efforts of the event’s organizational unit, the "China Star" International Friendship Competition has developed into a favorite sports event for young people from all over the world in the past 12 years, and has become a friendly bond for exchanges, mutual learning and common improvement among young people from China, Oceania and South Africa. By "inviting in" domestic and foreign youth sports teams, the Beijing International Sports Exchange Center has opened up channels for more school sports teams in Beijing to communicate with young players at home and abroad, and has favorably promoted the development of youth football, basketball, hockey, tennis and other programs. It has played a positive role in improving the technical level of youth sports and cultivating more youth sports reserve talents.

Make good use of digital technology and build a "big ideological and political course"

Peng Qinghong

　　abstract The integration of digital technology and "big ideological and political courses" has given new vitality to the reform and innovation of ideological and political education in the new era. To make good use of digital technology and build a "big ideological and political course", first of all, we must fully understand the fit between digital technology and "big ideological and political courses". Secondly, we must identify the focus of the combination of digital technology and "big ideological and political courses" from the perspectives of subject connection, resource sharing, teacher-student interaction, scene reconstruction, and model innovation. Finally, we must deal with the primary and secondary relationships, red college relationships, external and internal relationships, public-private relationships, and new and old relationships that combine digital technology and "big ideological and political courses" to promote the development of high-quality connotations in the construction of ideological and political courses.

　　keyword Great Ideological and Political Course; Digital Technology; Digitization

　　Since the 18th National Congress of the Communist Party of China, especially since the Supreme Leader General Secretary personally chaired the school’s ideological and political theory teacher symposium, the status of ideological and political courses in the overall strategic situation of the Party Central Committee’s governance of the country has become increasingly prominent, and the construction of ideological and political courses has also made significant progress. The construction of "big ideological and political courses" is an important breakthrough point to promote the high-quality development of ideological and political courses during the "14th Five-Year Plan" period, and has also become a highlight of the reform and innovation of ideological and political courses in recent years. The General Secretary of the Supreme Leader has successively emphasized that "we must use new media and new technologies to make work come alive, and promote the high degree of integration of traditional advantages of ideological and political work with information technology." "The digitalization of education is an important breakthrough for our country to open up a new track for educational development and shape new advantages in educational development." Therefore, to promote the construction of "big ideological and political courses", we must also make good use of digital technology, so that digital technology and "big ideological and political courses" can be fully integrated and mutually promoted, and constantly cultivate new potential, open up new tracks, and shape new patterns for school ideological and political education in the new era.

　　Comprehensive understanding of the fit between digital technology and "big ideological and political courses"

　　To make good use of digital technology and build a "big ideological and political class", we must first fully understand the inherent fit between digital technology and "big ideological and political class". On the one hand, digital technology can promote the quality and efficiency of "big ideological and political class"; on the other hand, the needs and problems in the construction of "big ideological and political class" can also promote the continuous innovation and optimization of digital technology. The integration and mutual assistance between the two make the digital expansion of ideological and political class possible and produce good results.

　　1. Digital technology can promote the effective construction of "big ideological and political courses"

　　The development of digital technology has brought new opportunities and development space for the construction of "big ideological and political courses". In recent years, the construction of "big ideological and political courses" has achieved obvious results under the high attention of the party and the state, but it still faces some problems. The "big lessons of life" and big vision of the "big ideological and political courses" contained in the "big ideological and political courses" require "us" including all ideological and political teachers, all educators, and the whole party and society to make good use of them. At present, scholars have not fully agreed on the concept of "big ideological and political courses", but the industry has linked the construction of "big ideological and political courses" with big goals, big classrooms, big ideological and political courses, big patterns, big platforms, master resources, and big coordination. At the practical level, "big ideological and political courses" not only means that ideological and political courses should be expanded in depth, but also means that the breadth of ideological and political courses should be expanded – open the door to do ideological and political courses. In the construction of "big ideological and political courses", it is necessary to realize the upgrading and transformation of classroom teaching content, methods and management aspects, to mobilize the joint participation of various social resources, to open up theoretical classrooms, practical classrooms, online classrooms, etc., to realize the integrated construction of ideological and political courses in large, middle and primary schools, and so on. The realization of these tasks, especially the cracking of some difficult problems, requires the joint efforts of front-line ideological and political educators, the strong organizational guarantee of ideological and political course construction management institutions at all levels, and also requires strong digital technology support and services.

　　The construction of "big ideological and political courses" requires the intervention and support of digital technology. Looking at the world, the digital transformation of education has become a consensus, and the digital construction of "big ideological and political courses" is imperative. On the one hand, the application of 5G, big data, Internet of Things, artificial intelligence and other technologies has made the educational environment of ideological and political courses continue to change in the direction of networking, digitalization and intelligence, and the experience of teaching practice has also changed from a static plane at the visual level to a dynamic interactive one at the audio-visual level. Driven by the digital wave, promoting the modernization of education is the general trend, the need for development, and the direction of reform, which can better meet the precise and efficient reform requirements put forward by the development of the times for ideological and political courses. On the other hand, the post-00s generation of students grew up with digital technology, not only has a demand for memorized learning of theoretical knowledge, but also hopes to immerse themselves in the educational effect of ideological and political courses to enlighten the mind and cultivate emotions. The teaching mode of ideological and political courses, which has been spawned by digital technology, provides a platform and breakthrough point for the innovation of the teaching content and methods of "big ideological and political courses", and meets the expectations of educational objects.

　　2. The "big ideological and political class" can promote the development of digital technology

　　Make good use of digital technology and build a "big ideological and political course". Digital technology is applied to the specific educational field as a means to achieve the purpose of changing the educational model and improving the educational effect. In this process, the number of schools involved in the construction of the "big ideological and political course", the large number of students, and the wide range involved have also continuously promoted the innovative application and development of digital technology.

　　The construction of "big ideological and political courses" can accelerate the innovation and development of digital technology. On the one hand, the construction of "big ideological and political courses" has stimulated the innovation power of digital technology. In the digital age, the speed of technological update and iteration is dazzling. The deep integration of digital technology and ideological and political courses requires digital technology to continuously carry out self-innovation and iterative upgrading. It is necessary to summarize the development and utilization of historical resources, cultural resources and policy resources by existing VR (virtual reality) and AI (artificial intelligence) technologies in the construction of "big ideological and political courses", and create a teaching model with diverse styles and stable structures; it is also necessary to constantly explore the application of artificial intelligence, big data, virtual reality and other emerging technologies in the field of "big ideological and political courses" construction, and continue to tap the potential of technology to change education development. On the other hand, the construction of the "Great Ideological and Political Course" is conducive to the construction of the digital technology system. "Digitalization" is an overall system supported by a variety of technologies, which needs to be applied to a variety of technologies such as big data, cloud computing, Internet of Things, blockchain, artificial intelligence, etc. A single unit or team cannot support its overall operation. Therefore, riding the east wind of the construction of the "Great Ideological and Political Course", a composite system project involving multiple subjects and multiple forces has been built, and the support system of digital technology has also involved schools, society, enterprises, governments and other forces. " The multi-department, multi-field, and multi-level cooperation in the education work pattern provides support for the integrated development of digital technology, which is conducive to the joint construction of cross-field digital technology.

　　Identify the focus of combining digital technology with the construction of "big ideological and political courses"

　　The combination of digital technology and "big ideological and political courses" is not a simple "1 plus 1 equals 2", but a mutual integration and internal unity between them. In practice, we must identify the focus of the combination of digital technology and "big ideological and political courses", promote the high degree of integration of traditional advantages of ideological and political work with information technology, enhance the sense of the times and attractiveness, and create a new pattern of digital development of "big ideological and political courses".

　　1. Use digital technology implementation of the main body connection of the "big ideological and political course"

　　The "big" of the "big ideological and political course" requires fully mobilizing the rich resources and strength contained in the social big classroom, building a "big classroom", building a "big platform", and building a "master resource". This requires the strength of the whole society, collective efforts, and joint creation and construction. In the construction of the "big ideological and political course", the multiple subjects involved in education and teaching should form a good organizational relationship of collaborative participation and common construction, so as to truly realize the effective combination of the ideological and political "small classroom" and the social "big classroom".

　　Different from the traditional single teaching method, digital technology can enrich the ways and means for multiple subjects to participate in the construction of "big ideological and political courses" online and offline through system sharing, resource co-construction, information exchange, network connection, etc., break the time and space restrictions and information barriers, and promote cross-regional, cross-departmental, and cross-school information flow and linkage and collaboration. The use of digital technology implementation of "big ideological and political courses" is connected to the main body, which not only reduces work costs, but also greatly improves work efficiency. For example, in recent years, many schools have cooperated with the forces of the Marxist Institute, the Propaganda Department, the Ministry of Students and Workers, the Youth League Committee and other functional areas of business, contacted brother colleges and universities, the "big ideological and political class" practice teaching base, various venues and other institutions to cooperate, and established the virtual teaching and research room of ideological and political classes, digital teaching platform, etc., to help the teachers of ideological and political classes in various schools to communicate and share resources in real time, and give full play to the different resource advantages of society, government, family, enterprise, community, etc., so that ideological and political classes can effectively enhance the teaching effect of theoretical teaching and practical education, knowledge infusion and situational experience in the connection between inside and outside the school, online and offline.

　　2. Build a digital platform to promote the sharing of resources in "big ideological and political courses"

　　Open sharing of digital educational resources is a key move to narrow the digital divide and education gap. With its scalable, distributed, and advanced technologies such as multimedia large file storage, management, and resource retrieval and call, digital technology automatically stores and intelligently sorts large amounts of data, eventually forming a large-capacity, accurate, and callable virtual data resource library. Building a digital platform to promote the resource sharing of "big ideological and political courses" can collect and integrate rich social resources and life materials, and realize the co-construction and sharing of resources in classroom teaching to improve the allocation and use efficiency of "big ideological and political courses" teaching resources.

　　The establishment of a digital teaching platform is conducive to the sharing of resources for "big ideological and political courses". First, share teaching resources. Relying on the digital teaching platform, integrate policy information, research results, case materials, practice test questions and other resources of various schools at all levels, realize the collection and construction of digital resources, and form a teaching resource library that integrates high-quality teaching materials such as courseware, handout drawings, course analysis, and auxiliary documents for ideological and political courses. Secondly, expand the dissemination of resources. Encourage teachers and students to create digital teaching resources such as micro-movies, animations, music, and short videos around the teaching content of ideological and political courses. Collaborative lesson preparation and experience sharing are carried out through online MOOCs, live courses, special seminars, and heterogeneous courses. Continuously promote the dissemination and update of teaching resources and information exchange. Finally, optimize the supply of resources. Facing diverse needs, the data resources of the digital teaching platform can be quickly retrieved, freely combined and flexibly called modules and functions for teachers of ideological and political courses according to user requests, so as to realize personalized supply and service of resources, and effectively improve the efficiency and business level of teachers in lesson preparation. For example, the construction of the National Smart Education Public Service Platform, the National Ideological and Political Theory Teacher Network Collective Lesson Preparation Platform, and the Digital Horse Academy have all built a better online platform that spans time and space for ideological and political course teaching, aggregating higher-quality, more systematic, and more types of digital educational resources, and promoting the sharing and co-construction of high-quality resources.

　　3. Use digital tools to promote teacher-student interaction in "big ideological and political classes"

　　In the construction of "big ideological and political courses", while innovating the big social classrooms, the role of the main channel of ideological and political "small classrooms" must be guaranteed. At present, the lack of interaction is an important reason that affects the effectiveness of ideological and political courses, and solving this problem is also the focus of ideological and political course reform and innovation. As a means and method, digital technology can provide new interactive methods and emotional experiences for ideological and political course teaching, effectively enhancing the vividness and effectiveness of teaching.

　　With the help of digital tools, promote the interaction between teachers and students in the "big ideological and political class". First, with the help of digital tools to enhance the pertinence of teaching. Ideological and political class teachers use digital technology to effectively grasp students’ learning habits, thinking characteristics, psychological dynamics, etc., analyze the information fed back from the teaching process and result data, and grasp the learning situation in a timely manner. Scientifically arrange lesson preparation, adjust teaching progress and class management will also effectively help students review teaching knowledge online, record experiences in class, exchange views and ideas, and complete practice assignments. Second, with the help of digital tools to create a good atmosphere in the classroom. In teaching practice, more and more ideological and political class teachers pay attention to promoting student interaction through the creation of red micro-movies, ideological and political talk shows, virtual reality experiences, drama role-playing and other diverse forms. Through the presentation of digital means, from static pictures to dynamic pictures, from silent words to sound voice, stimulate students’ interest, so that they can actively explore classic theoretical ideas, red history and culture, and contemporary development reality. The third is to manage classroom order with the help of digital tools. Ideological and political class teachers use digital means to name, ask questions, answer questions, and evaluate in a timely manner in classroom teaching. Homework arrangement, homework correction, and interactive Q & A before and after class are all good ways to further consolidate and expand the effect of teacher-student interaction.

　　4. Use digital virtual innovation to recreate the scene of "big ideological and political class"

　　The teaching of ideological and political classes requires relying on and creating situations to better achieve the effect of enlightening the mind and moisturizing the mind. "Great Ideological and Political Classes" expands the space of ideological and political classrooms from schools to the space of various fields of society. Through technical means such as smart classrooms, 5G, virtual simulation, and holographic teaching in digital technology, social development scenes, historical and cultural scenes, and family life scenes can be introduced into ideological and political classrooms. Teachers can call all kinds of video information and network data at any time, and use animation, video, VR glasses, and other products to create real-time shared and immersive classroom scenes. On the one hand, digital technology is used for virtual presentation of real scenes. Digital technology breaks the constraints of spatial boundaries on the teaching scene of ideological and political courses. Using digital twin and other technologies, in the form of live broadcast, scene simulation, VR panoramic images, etc., the materials and scenes of revolutionary old sites, historical memorial pavilions, and museums can be virtually presented, so that students can be immersed in the classroom and realize "cloud visit", "cloud classroom" and "cloud interaction". Ideological and political course teachers can also interact synchronously with heroic models, advanced role models, venue commentators, etc., and extend the classroom to educational bases such as fields, factory workshops, scientific research institutes, and old revolutionary base areas, further expand the new field of education and teaching, save the cost of ideological and political classroom teaching transition, and improve the educational effectiveness of "big ideological and political courses". On the other hand, digital technology is used to recreate virtual scenes. Some historical events, revolutionary ruins, historical figures, etc. cannot be presented through VR panoramic shooting, but digital restoration, 3D modeling, virtual people, etc. of digital technology can also be used to restore and reproduce these virtual teaching scenes, making the "big ideological and political class" more vivid.

　　5. Deepen digital transformation and realize the model innovation of "big ideological and political courses"

　　As a leading force in the world’s scientific and technological revolution and industrial transformation, digital technology has brought about changes in "big ideological and political courses", not minor repairs, but profound changes in the education and teaching methods of ideological and political courses. It is a systematic model innovation. From resource supply, information sharing to interactive models, teaching methods, to evaluation systems, feedback mechanisms, etc., the combination of digital technology and "big ideological and political courses" will bring about a deeper transformation and development of ideological and political education in the new era.

　　In terms of resource construction, the "Great Ideological and Political Course" digitizes the ideological and political elements and social resources, matches the teaching content and methods according to the actual needs of students, and takes into account all aspects of resources to form a top-down, collaborative and cooperative platform, which subverts the previous traditional teaching resources supply and dissemination methods. In the interactive mode, teachers of ideological and political courses make full use of MOOCs, live broadcasts, short videos, etc., to make the theoretical ideas in the course "live", character events "move", and historical and cultural "light up", and continuously enhance the affinity and appeal of ideological and political courses, which helps to break people’s stereotypes of ideological and political classroom teaching in the past. In the evaluation feedback, the use of digital technology to empower the whole section, the whole process, with the help of teachers and students digital portraits and visualization technology, monitoring the process and results of education and teaching, prompting the evaluation method from the score-oriented small data evaluation to the whole-process literacy assessment of the big data evaluation, from the test-type result evaluation to the real-time performance-type process evaluation, to achieve the ideological and political course teaching evaluation system and feedback mechanism optimization innovation.

　　Handle the relationship between digital technology and the construction of "big ideological and political courses"

　　Technology is a "double-edged sword", and whether it can play a positive role depends on how it is used. In the construction of "big ideological and political courses", the appropriate use of digital technology to empower the teaching of ideological and political courses can effectively enhance the sense of the times and attractiveness of ideological and political courses; on the contrary, it will deviate from the original intention and goal of ideological and political course reform and innovation. To grasp the development direction of "big ideological and political courses", we must properly handle the multiple relationships between digital technology and the construction of "big ideological and political courses".

　　1. Primary and secondary relationship: The digital construction of "big ideological and political courses" should adhere to the leading position of the classroom

　　In the digital construction of the "Great Ideological and Political Course", the status and attributes of the ideological and political classroom have not changed. In other words, in the relationship between primary and secondary, classroom teaching is still in a dominant position, and digital technology is an auxiliary means. Digital technology is a tool to promote the digital transformation of ideological and political courses and improve the quality of ideological and political education. The value of technology in the reform of ideological and political courses lies in the transformation, expansion, and enrichment of educational content and methods, and is a means to serve the improvement of classroom teaching quality. No matter what the form of technological innovation is, all technological means must fall on the improvement of teaching quality, and digital technology cannot be blindly superimposed on the classroom in order to follow the trend and compare. Adhering to the content of classroom teaching as king, and constantly improving the quality of ideological and political courses to build morality and build people, is the purpose of the construction of the "Great Ideological and Political Therefore, the participation of digital technology in the construction of "big ideological and political courses" should also be subject to the fundamental task of Lide and cultivating people, and cannot become a "dazzling skill" or "whole job" at the pure technical level. No matter where the space-time field of ideological and political courses is broadened, we must always adhere to the central position of the main channel of the classroom in the construction of digital ideological and political courses, respect the main position of teachers and students in classroom teaching, and consolidate the main channel of classroom teaching to ensure the coordination of the overall classroom content.

　　2. Red College Relationship: Digital "Great Ideological and Political Course" Must Adhere to the Value Leadership of Mainstream Ideology

　　The construction of "big ideological and political courses" uses digital technology to condense more educational resources, but diverse teaching resources do not mean diversified value orientation. As a direction of ideological and political course reform and innovation, "big ideological and political courses" have the attributes of ideological and political courses to be firmly maintained, we must grasp the red college relationship in the construction of "big ideological and political courses". The "red" here refers to the clear political and ideological attributes of ideological and political courses. As a key course to implement the fundamental task of building people with morality, it is necessary to strengthen the orientation of socialist ideology to the construction of "big ideological and political courses". The "special" here refers to the professional level of digital technology itself, that is, sufficient professional standards can empower the ideological and political class to increase efficiency, otherwise it will be counterproductive. The digital transformation of the "big ideological and political class" should adhere to the principle of political orientation, and appropriately infiltrate the mainstream ideology into the design and application, evaluation and reflection of digital technology, strengthen the mainstream ideology through technology, and at the same time use technology to block the interference of wrong ideas and vulgar information on the classroom, and guide students to form ideological values that meet the requirements of the mainstream socialist ideology.

　　3. Relationship between the outside and the inside: Digital technology should deeply empower the education and teaching innovation of "big ideological and political courses"

　　The integration of digital technology and "big ideological and political courses", technology is only an appearance, its essence is still a classroom revolution, emphasizing the realization of the teaching effect of ideological and political courses and the effectiveness of classroom teaching. The use of digital technology in "big ideological and political courses" is not for formal teaching performance, but to let technology truly empower the revolution of the teaching mode of ideological and political courses. The most fundamental thing is to reshape the classroom, so that "big ideological and political courses" can take into account the depth of theory, the thickness of history, and the validity of policies. The application of digital technology deeply empowers the education and teaching innovation of ideological and political courses. It is necessary to make full use of learning analysis systems, adaptive systems, AI teaching assistants and other auxiliary teaching technologies to promote the transformation of teaching and learning models in classroom teaching, and promote the transformation of teaching models from the traditional "teacher-student" binary structure to the "teacher-machine-student" multi-structure; also through the collection and sorting of learning and public opinion, accurately analyze the knowledge points that students are interested in and are still confused, scientifically and rationally create teaching scenes, allocate educational resources, and change teaching methods. Realize the "big ideological and political class" model in which teachers "teach" in a targeted manner and students "learn" proactively.

　　4. Public-private relations: The digital transformation of the "big ideological and political class" should balance private space and public sphere

　　With the rapid development of digital technology, a large amount of data is stored and widely disseminated in the cloud in the form of pictures, videos, animations and other information, and a series of digital ethical issues have arisen. For example, the digital field of ideological and political courses has not only the collection of a lot of private information, but also a transparent public field that needs to be shared. With the embedding of digital technology into classroom teaching scenes, it is more convenient to collect and quantify the identity information and behavioral characteristics of educational subjects. The acquisition and collection of private information and personal data of educational subjects by third-party institutions is easy to infringe the privacy of teachers and students’ private information, personal opinions and other privacy risks, resulting in the privacy and security risks of teachers and students in the digital transformation of "big ideological and political courses". At the same time, those public spaces that need to be shared in the digital world also have issues of fairness in the use of digital technology and information openness. Therefore, in the digital construction of "big ideological and political classes", on the one hand, it is necessary to standardize the management system of technology use in classroom teaching, and integrate ethics into the practice framework of classroom teaching with the operating principles of transparency, credibility, controllability, and security. On the other hand, it is also necessary for ideological and political class teachers to strengthen digital social responsibility in operation, improve their digital literacy, clarify the awareness of rights and responsibilities in the information age, prevent bad and even illegal behaviors such as spying on privacy and leaking information, do a good job in privacy management up and down the classroom, and consciously maintain the ethical order of digital space.

　　5. New-old relationship: promote the digital construction of "big ideological and political courses" according to the time, people and circumstances

　　In the face of the ever-changing digital wave, the digital reform of "big ideological and political classes" needs to consider and deal with the tolerance limits of teachers of different age groups for new technologies and the appropriate transformation of old and new classrooms in technology. For teachers, to master digital technology, ideological and political class teachers need to mine the educational elements contained in it and integrate it into classroom teaching. However, the speed of digital technology update, the amount of resources provided, and the variety of operation methods can easily cause teachers to be overloaded with technology. Especially for older ideological and political class teachers, some of them are difficult to integrate into the digital world in a short time, so the use of digital technology becomes a burden and shackle for their teaching, and the classroom effect will be counterproductive. For colleges and universities, some schools do not seek teachers’ opinions, do not understand students’ needs, and promote MOOCs, online classes, and virtual simulation ideological and political classes regardless of the actual situation when the preparation of teachers, funds, and technologies is not yet mature. Finally, there may be problems such as teaching content that does not meet students’ needs, or the image quality of the digital link is rough, the operation is inconvenient, and the system responds sluggishly, or the classroom teaching shows the "self-talk" of teachers and technology, which affects the original effect of classroom teaching, reduces the experience of teachers and students, and then arouses the emotional resistance of teachers and students to the digital transformation of "big ideological and political classes". Therefore, to promote the digital construction of "big ideological and political courses", we must combine the teachers’ affordability and actual level, and according to the school’s own development orientation and actual situation, deepen and gradually innovate at every level.

　　[This article is a phased achievement of the "Development and Effective Dissemination of Red Cultural Resources Based on Digitalization" (ZDA145-3) and the National University Ideological and Political Course Famous Teacher Studio (University of Science and Technology Beijing) (21SZJS11010008), a major project of the "14th Five-Year" scientific research plan of the State Language Commission]

　　[Author Peng Qinghong: Vice President of University of Science and Technology Beijing]

　　(Originally published in the 9th issue of China Higher Education Magazine in 2024)

　　[Autohome Industry] On November 17, the 21st Guangzhou International Automobile Exhibition officially opened. With the theme of "New Technology and New Life", this year’s auto show continued to play the role of "the vane of the development of China’s auto market". In this auto show, Autohome "Innovation Talk" invited senior executives to discuss the future of the auto market and the future of the industry. Among them, Li Chuanhai, vice president of Geely Automobile Group and president of Academia Sinica, had in-depth exchanges with Autohome.

　　In this year’s auto show, "smart" and "electric" are the two major labels on Geely’s booth. The official appearance of (|) shows these two labels quite thoroughly. As the first pure electric flagship sedan of the Galaxy series, the Galaxy E8 has a lot of out-of-the-loop places, such as the wind resistance as low as 0.199, such as the 800v supercharging system, such as the Qualcomm Snapdragon 8295 chip, such as the 45-inch 8K ultra-clear screen, etc. For this car, Geely Automobile has given great expectations.

　　Looking at the first few months of this year, Geely’s performance in the field of new energy is quite impressive. From January to September, Geely’s new energy product sales reached 360,000 units, and in October this year, it exceeded 60,000 units in a single month. Li Chuanhai believes that the rise in performance is closely related to the launch of Galaxy series products. By 2024, Geely Automobile will enter the product year, and there will be relevant layouts in pure electric, intelligent electric hybrid and other technical routes, as well as high-end.

The following is a transcript of the conversation:

　　Autohome: Thank you very much for having the time to participate in the Autohome interview. I would like to ask what new products and new technologies Geely has brought to you at this Guangzhou Auto Show? Can you briefly introduce any highlights?

　　Li Chuanhai: The main products we bring to the Guangzhou Auto Show this time are based on some of our smart electric products, as well as some technologies of our vehicle to everything. The main new products are the Galaxy series, the Galaxy E8 that will be released today, and the L6 and L7 new energy products, mainly China Star, Boyue series, and some brand new products of the Emgrand series. At the same time, there is our geometric series of Panda mini, and Geometry E. The technology is mainly something to show, Galaxy Smart Space, including the latest generation of Thor Electric Hybrid and some exhibits of 8848.

"Galaxy E8"

　　Autohome: Geely Galaxy E8 officially debuted with you today. What are your expectations for this new pure electric flagship product? What do you think its core competitiveness is?

　　Li Chuanhai: The entire Galaxy series is a blockbuster series of Geely’s new energy transformation. The Galaxy E8 is the first pure electric flagship car of the Galaxy series, and its positioning is our new generation of pure electric flagship in China. Some of its main highlights, there are several major aspects, the first is that we are based on the SEA architecture, which is the first car of Geely brand built on this architecture, because it is a pure electric platform. This architecture is known to everyone. In fact, we spent nearly 5 years and invested nearly 20 billion to create this pure electric architecture. And it is an industry-shared platform. So far, there should be more than 10 brands. Now there should be a total of about 20 cars in development and mass production. It can be said that this architecture should be the most important technology for our Galaxy E8.

　　In addition, it also has several major features. We think it is the most beautiful pure electric flagship car. First of all, it is the first mass-produced car in the world. Our integrated luminous front face should be one of our lowest drag coefficients so far, reaching 0.199. This should be the best in the industry. We also think it is the best car to drive, the best to drive a pure electric flagship. Why do you say that? First of all, it is based on the empowerment of our SEA architecture. At the same time, we also have the only chassis adjustment laboratory in the whole industry. On this basis, we can make our products tested in extremely fast elk, and its top speed can reach 82 kilometers per hour. This speed should still be relatively leading in the industry. At the same time, we are also equipped with an 800-volt supercharging system and our high-performance silicon carbide electric drive. Our four-wheel drive product can accelerate up to 100 kilometers in 3.49 seconds, in terms of acceleration performance.

"Galaxy E8"

　　In addition, we also believe that this car is the safest, because it is still based on the SEA architecture, and it has a good foundation. Through the launch of some of our models on the market in previous years, it should be said that it is the only brand in the industry that has never overheated the battery. At the same time, we also have the SHIELD battery safety system. Based on some of its structural designs, it should be said that we are also the safest in the same class. The body structure design, we believe, is also the safest. At the same time, because it is the longest, widest, most luxurious, and smartest flagship sedan in the same class, on the one hand, it is the largest 45-inch 8K ultra-clear large screen in our class so far, and at the same time, it uses our entire top-class Qualcomm Snapdragon 8295 chip. At the same time, it is also in the industry. The functions applied in artificial intelligence should be the most complete, because we have self-developed Geely, so far the largest parameter level, to the empowerment of intelligent voice of tens of billions of parameter-level large models, and the empowerment of some artificial intelligence products. Its rear row should be said to be the most spacious space in the same class, which constitutes some of the core product competitiveness of our Galaxy E8.

　　Autohome: Galaxy E8 actually sounds like there are still many bright spots. This year, Geely’s momentum in the new energy market is still very strong. In October, the new energy penetration rate has exceeded 34%. I would like to ask what is Geely’s secret to setting new highs in new energy?

　　Li Chuanhai: This year, Geely’s entire new energy series has been making great progress. Our entire new energy product reached 360,000 units from January to September, especially in October this year. Our new energy achieved more than 60,000 units, mainly due to the launch of our entire Galaxy series of these products. I think the most important cheats, in short, are two aspects. On the one hand, it is our entire product layout, because combined with Geely’s many years of new energy products, some forward-looking technologies and product layouts. So far, our Galaxy from 50,000 to 250,000 series has some layouts in intelligent hybrid and intelligent pure electric series products. In addition, we have been empowered by the technology we have accumulated over the years, such as our SEA architecture and e-CMA architecture, including the new generation of Raytheon Hybrid, as well as the Galaxy NOS intelligent operating system of our smart cockpit, including intelligent driving. We have also launched the leading NOA self-driving system in the same level. Of course, it also includes our layout in the field of artificial intelligence, including our Geely "heaven and earth integration" ecological layout. I think these are the foundations for the accumulation of Geely’s new energy.　　　

"Galaxy E8"

　　Autohome: I would like to ask, from March to April this year, the trend of price cuts was still very fierce in the automotive industry. I would like to ask, what is the impact on the future layout of Geely products, including pricing, etc.?

　　Li Chuanhai: Because the development momentum of the new energy industry this year is also very strong, the entire industry has launched many products in terms of intelligent hybrid and intelligent pure electricity, but we always believe that the future competition in the industry mainly lies in the competition of value, not the competition of price. With the launch of Geely’s Galaxy series products, how can we fight brand wars, product wars, technology wars, service wars in the industry, and even the moral wars that our chairperson has been emphasizing with us? Through the launch of these high-value products, our brand value can continue to rise. Only by taking this path can the entire Chinese new energy brand have greater development space and opportunities.

　　Autohome: What is Geely’s future plan for the new products and technologies you mentioned just now?

　　Li Chuanhai: In terms of new products and new technologies, because Geely has invested nearly 100 billion yuan in R & D in the past 10 years, we always believe that the core technology is our brand strategy. We have formed a brand label for our new energy architecture in the aspects of intelligent pure electric architecture. At the same time, we also mentioned the new energy strategy earlier, as well as some foundations of Raytheon Electric Hybrid, and our 800-volt, silicon carbide high-performance electric drive. These aspects are also some of the core technical capabilities that we have to layout and develop for so many years in the new energy strategy. At the same time, Geely has also laid out a lot in the aspects of intelligent driving, which is cost-effective. We are positioned as a popularizer of high-level intelligent driving below the 200,000 concept, and we also have intelligent parking. In the past, we also have layouts in some high-level intelligent driving auxiliary features. Next year, these products will be launched one after another. At the same time, in the smart cockpit, it should be said that there are also a large number of ecological layouts. In artificial intelligence technology, the future will surprise the industry or our users. This may be our next secret weapon.

　　Autohome: In the field of intelligent driving, its input-output ratio will be relatively low from the market perspective. Will our investment in this area be doubted? Its input-output ratio is too low, and we feel that the effect is not good. We may be more cautious in this regard.

　　Li Chuanhai: This is the only way for the development of this industry, and it is also a law of it. Any new technology in the early stage, you just see the benefits and then make investment decisions, there may be problems. In fact, everyone agrees that in intelligent driving, this is the future direction. No matter what the input-output ratio of the entire industry in intelligent driving is today, Geely always believes that the future path is very clear, so in terms of investment in R & D resources, we are committed to this path at all costs.

　　Autohome: Now China’s high-end new energy products are becoming more and more abundant, and prices continue to rise. What plans does Geely have in this regard?

　　Li Chuanhai: Our Galaxy E8, our entire Galaxy series, the so-called pioneering work of Geely New Energy’s entire transformation, its positioning itself is the positioning of high-value new energy products. Galaxy E8 is our pure electric flagship car as Geely Galaxy. It is positioned as a new generation of pure electric flagship cars in China. We also have high hopes for this product. In the future, we will continue one after another, especially in 2024, which should also be our product year. In the future, there will be many pure electric, intelligent electric hybrid, and even some other products. In our brand upward and high-end, we have some product layouts.

　　Autohome: Last question, in the first three quarters of 2023, Chinese brands accounted for about 83% of the entire new energy market. Do you think Chinese brands will continue to have such a high market share in the later stage?

　　Li Chuanhai: This is an inevitable result of Chinese brands, and I feel that today is far from reaching its peak. Because the entire Chinese brand is working hard in the field of new energy, electrification, and intelligence, I think everyone has also launched many new technologies and new products. I believe that in the future, the entire Chinese brand will become the most powerful position in our Chinese auto market. I believe that in the future, including the Chinese market and even the international market, Chinese brands will achieve very good results.

　　At present, the delivery fee of most takeaway platforms is 2 to 4 yuan, but sometimes the delivery fee will be 7 or 8 yuan. What is going on? Who made the money? Let’s take a look at the detailed withdrawal rules with the editor.

　　Delivery fee rules:

　　Friends who have used Meituan may know that delivery is divided into special delivery, crowdsourcing, and merchant self-delivery. Occasionally, there will be merchant self-delivery. What is the difference between these? What is the difference in charges?

　　First of all, we need to understand that the delivery fee paid by the customer is set by Meituan and charged by Meituan, and has no relationship with the merchant.

　　Secondly, different delivery methods offer different services and prices. Here are the specific analysis results:

　　1. Meituan special delivery, as the name implies, is provided by Meituan. The order is grabbed by Meituan riders, which is exclusive to internal personnel. Generally, the system dispatches orders. Meituan special delivery is the monthly salary, and the commission is also fixed. The team is regularized, the delivery speed and service are guaranteed, so the corresponding cost is the highest. The charging model is equivalent to the merchant’s commission + customer delivery fee, and the commission is relatively the highest.

　　2. Meituan crowdsourcing is a part-time delivery service. The delivery staff generally not only accepts Meituan’s orders, but also belongs to personal registration behavior. They grab orders by themselves through the Meituan crowdsourcing APP, so the delivery staff is also sufficient. For higher income, the delivery staff grabs orders in a timely manner, and the corresponding delivery speed is also possible.

　　The merchants are divided into two types: express delivery merchants and crowdsourcing merchants.

　　Meituan extracts 18% of the orders of the express delivery merchants, and the minimum order is 2.5 yuan. In addition, Meituan will provide dynamic platform subsidies and various subsidies for the express delivery merchants (no one takes the order in 10 minutes plus 1 yuan and the maximum is 2 yuan. Chengdu area is like this)

　　Meituan takes 5% of the orders of crowdsourced merchants. Only the midnight snack subsidy is 1 yuan. (The midnight snack subsidy starts after 22:00)

　　After the first phase of the announcement of the online car-hailing service rate ("commission"), Didi’s "Questions and Answers" launched the second phase of the content today, focusing on the price issues that drivers and passengers are generally concerned about. Guo Fei, technical director of Didi’s online car-hailing supply and demand strategy department, answered the factors that determine the price change of online car-hailing and solicited comments and suggestions from the public.

　　Guo Fei pointed out that, like the "fruit freedom" that has caused heated discussions in the media and netizens some time ago, the decrease in supply and extreme weather have led to the increase in the price of vegetables and fruits, and netizens have said that they cannot afford to eat fruits. The price of online car-hailing is affected by factors such as supply and demand, local consumption level, income level and energy price. Among them, supply and demand are the most important and complex factors. Passenger demand is stronger in morning and evening peaks, extreme weather, hot summer and cold, and driver willingness, compliance policies, safety and security will affect the supply of drivers. Any change in demand or supply will upset the original balance.

　　Guo Fei said that the relationship between supply and demand fundamentally determines the fluctuation of prices. Only when the demand for travel is growing rapidly, and the city continues to be in short supply and capacity shortage, the price needs to be raised. But when the supply and demand are balanced, random price increases will definitely reduce the demand for passengers to take a taxi, directly affecting the income of drivers and platforms, which also determines that Didi will not raise prices at will. Didi will continue to work hard to continuously explore the characteristics of temporal and spatial changes related to supply and demand and analyze the influencing factors, summarize the laws of supply and demand changes in the travel field; respect the market, so as to better serve users.

　　Since September last year, Didi has continued to strengthen dialogue and communication with the public, and has successively launched communication columns such as "Public Council", "Answers to Questions", and "Safe Release". Didi will continue to be open and transparent, and actively work with all sectors of society to build a safe and healthy travel ecosystem.

　　The following are the original questions and answers of Didi’s second "Ask and Answer":

　　What factors determine the price of a car on Didi?

　　(Guo Fei, Technical Director of Online Car-hailing Supply and Demand Strategy Department)

　　Passenger:

　　Taxi prices often change, so why should Didi adjust it?

　　Peak price increases, is Didi taking advantage of the fire?

　　Driver:

　　Oil prices are rising, and the air conditioner is turned on in summer. Should the fare be increased?

　　What should I do if I change the car and insurance after compliance, the cost is high and the income is less?

　　After answering the questions related to "platform service rates (commonly known as commissions) " in the last issue of "Questions and Answers", we received feedback and questions from many driver masters and passenger friends, including many of the above questions about online ride-hailing prices.

　　In fact, just like the "fruit freedom" that caused heated discussions in the media and netizens some time ago, the decrease in supply and extreme weather have led to the increase in the price of vegetables and fruits, and netizens have said that they cannot afford to eat fruits. The fluctuation of online car-hailing prices is also similar, which is affected by factors such as supply and demand conditions, local consumption levels, income levels and energy prices. Among them, the supply and demand situation is the most important and complex factor. Any change in demand or supply will upset the original balance.

　　Demand: Morning and evening peaks, extreme weather, heat and cold are more vigorous

　　There are travel tides in the city, not only is it difficult to take a taxi in the morning and evening peaks, but also in bad weather, extreme heat and cold and peak tourist seasons, using Didi to call a car will also encounter "queues", because there are more people taking a taxi at this time, and everyone hopes to travel conveniently and comfortably.

　　During the peak of the working day, or when the spring flowers are blooming and the autumn is cool, the number of people traveling by bus, subway, and bicycle will increase, and the number of people taking taxis will be relatively small. At this time, it is easier for passengers to order a car, but the driver’s perception is "less orders."

　　Supply: Affected by driver willingness, compliance policy, safety assurance, etc

　　During holidays such as the Spring Festival and National Day, drivers prefer to accompany their families or travel, rather than go out to take orders. However, in rainy days, severe road flooding or other extreme weather, for their own safety reasons and to avoid vehicle damage, the number of drivers leaving the car will also be greatly reduced.

　　Although the number of passengers taking taxis increases in summer, turning on the air conditioner will also significantly increase fuel consumption and increase additional costs. Therefore, drivers often decide whether to take orders based on their income, weather, traffic jams, etc., which also leads to constant changes in supply.

　　In addition, the implementation rules for the management of online car-hailing business services in various places have different regulations on the access of drivers and vehicles, and relatively few drivers meet this condition. Drivers change vehicles according to restrictions such as vehicle wheelbase, displacement, and vehicle price, and pay operating insurance, which also greatly increases costs, and even some drivers change careers as a result.

　　Another thing to note is that since last September, we have continued to upgrade our security, and we have intensively launched security measures such as late-night service driver standards, APP facial recognition, and in-car video recording equipment, which have also affected the supply to a certain extent.

　　Price adjustments help to ease the imbalance between supply and demand

　　When a city’s response rate continues to decline at certain times or throughout the day for a certain period of time, and the supply and demand are obviously out of balance, passengers will feel that it is difficult to get a taxi, and 3 out of every 10 taxis may not be called, as happened in Shenyang recently. When prices are appropriately raised, price-sensitive demand will be reduced, and at the same time, more drivers will be attracted and encouraged to get out of the car and go to hot spots to take orders. Supply and demand can be balanced. At present, most cities are in a state of more passengers and less drivers.

　　On the contrary, if a city has a long-term oversupply during certain periods or throughout the day, and drivers receive fewer orders for a long time, they will not be able to obtain a reasonable income. At this time, the price of online car-hailing is appropriately reduced, which not only allows passengers to get a ride at a cheaper price, but also guarantees the driver’s income. For example, in the first half of this year, the express train in Jiyuan, Henan Province, and the special car in Hefei, Anhui Province, and the special car in Urumqi, Xinjiang Province, have been oversupplied for a long time in some periods, so the starting price, mileage fee and duration fee for the corresponding period have been reduced.

　　The relationship between supply and demand fundamentally determines the fluctuation of prices. Prices need to be raised only when the demand for travel is growing rapidly, and the city continues to be in short supply and capacity shortage. But when supply and demand are in balance, random price increases will definitely reduce the demand for passengers to take a taxi, directly affecting the income of drivers and platforms, which also determines that Didi will not raise prices at will. Due to the continuous development of the economic level and urbanization process, the demand for travel and the labor and living costs of drivers in most cities continue to grow, so everyone will feel that prices have risen more and fallen less.

　　The supply and demand situation is complex and changeable, and we are still working hard to continuously explore the characteristics of spatiotemporal changes related to supply and demand and analyze the influencing factors, summarize the laws of supply and demand changes in the travel sector, and respect the market in order to better serve users.

Tonight, Zhejiang Satellite TV vivo "Ace to Ace" will welcome the cast of the TV series "Qingyu Nian". Fan Xian Zhang Ruoyun, Lin Waner Li Qin, manager Li Chun, Fan Ruoruo Song Yi, Wang Qinian Tian Yu and Fan Sizhe Guo Qilin form the "Qingyu Nian" team, and the ace family team who also appeared in the role of "Qingyu Nian" jointly create a "Qingyu Nian Post-Biography". The two teams will not only open the familiar maps of "Fan Mansion", "Beiqi Imperial Palace", "Nanqing Jianchayuan" and other dramas, but also actors such as Shen Zhongyu Xiaowei, Fan Jian Gao Shuguang, Second Prince Liu Duanduan, Zhan Doudou Liu Meitong, and Xiao Fan Xian Han Haolin will act as surprise masters to release tasks in each map. The two teams will use the game to obtain clues and finally open the mysterious box left by Ye Qingmei. Which of the two teams will win? What secrets are hidden in Ye Qingmei’s box?

Jia Ling, Li Qin, real and fake chicken thigh girls hilarious duel, Shen Teng and Zhang Ruoyun "have a heart"

In tonight’s show, the ace family all appeared as characters in "Celebration of More Than a Year". Shen Teng played Chen Pingping in a wheelchair, Jia Ling played Lin Waner as "Chicken Thighs Girl" in white clothes, and Huahua and Guan Xiaotong played Wuzhu and the eldest princess respectively. In contrast to Shen Teng and Chen Pingping, who is similar to the original god, Jia Ling and the original Lin Waner Li Qin met in reality on the ace stage. What kind of hilarious showdown will happen between them? What kind of "laughing fruit" will the first encounter between Chicken Thighs Girl and Fan Xian be replaced by the comedic Jia Ling? How will Zhang Ruoyun, who plans to elope with his lover, choose the sweetheart who "Li Qin becomes Jia Ling" when he disappears in January?

In the game, Zhang Ruoyun and Shen Teng were unexpectedly "connected", which made the ace family team who had always been tacit in this game a huge challenge. Why did the two of them unexpectedly "understand each other"?

Big and small Fan Xian talks in time and space, and the crew of "Celebration of More Than Years" reunites the most

As the soul of "Celebrating More Than Years", the performance of the big and small Fan Xian left a deep impression on the audience. The two are magically similar in terms of appearance and temperament, but the two of them cannot have any chance to play opposite scenes in the play. Tonight, on the ace stage, there will be a time-lapse dialogue between the big and small Fan Xian. In the face of their childhood self and their grown-up self, what will they say? What questions will they ask? How will Zhang Ruoyun face the soul torture of the little Fan Xian "How will I be disabled in the future"? What topics did they talk about between them that moved the audience to tears?

In addition to Zhang Ruoyun, Lin Waner, Li Chun, Song Yi, Tian Yu and Guo Qilin, who came to the ace stage tonight to form the "Celebration of Yuannian" team, there are also Shen Zhongyu Xiaowei, Fan Jian Gao Shuguang, Second Prince Liu Duanduan, Zhan Doudou Liu Meitong and Xiao Fan Xian Han Haolin, who are the masters of each link. It is the most complete reunion of the "Celebration of Yuannian" crew. Everyone will never forget this hit drama. What behind-the-scenes stories will they reveal? What will be the content of the "Celebration of Yuannian Hot Search List" collected by the ace program team? And what is unexpected behind these hot searches? When will the anticipated sequel to "Celebration of the Year" be released?

Scrolls, ledgers, rock sugar gourds… Which team will get these clues? Who can unlock the password in the clues and open Ye Qingmei’s mysterious box? What secrets are hidden in Ye Qingmei’s box? Tonight at 21:10, let’s walk into the "Celebration of More Years" of "Ace vs. Ace", meet Jun, and celebrate more years together!

　　January 5,The first pure electric model of the Galaxy series, the E8, was launched.

　　The listing of the new model did not stimulate the sluggish share price. On January 8, the share price fell 3.44% to close at 8.13 Hong Kong dollars per share.

　　Previously, Geely Automobile had announced sales for 2023Geely Automobile (including Geely, Lynk & Co,Ruilan brand) annual cumulative sales of 1.6865 million vehicles, an increase of about 18%. Among them,Car sales were 487,500, an increase of about 48% year-on-year. Cars accounted for 28.9% of Geely Automobile’s total sales in 2023. Although the proportion of model sales has increased, it is still slightly lower than the penetration rate of new energy passenger vehicles in the entire car market.

　　Previously, Geely Automobile had ranked first in sales of its own brands in China for many consecutive years, but its sales in 2022 wereBeyond that, the gap between 2023 and 2023 has been further widened. In addition, Geely Automobile has also been surpassed by Chery, which has soared in overseas sales. In 2023, sales fell to the third place of autonomous passenger car companies.

　　The transformation of new energy vehicles has affected Geely’s ranking among its own brands.

　　Although Geely is the first domestic automaker to carry out new energy transformation, it first released the Blue Geely Action Plan in 2015, but the plan ended in failure. Subsequently, Geely released the Blue Geely Action Plan for the second time in 2021.

　　In 2023, Geely launched the new energy brand series Galaxy, and successively released two plug-in hybrid models, the L7 and L6. The Galaxy E8 is Geely Galaxy’s first pure electric model and has high hopes.

　　As a new starting point for Geely’s new energy transformation, the market performance of the Galaxy series also tests the quality of Geely’s new energy transformation. After many failures in the pure electric market, Geely Galaxy E8 is a key product for Geely’s new energy transformation. Once this model does not achieve the expected market effect, Geely may once again fall into a passive position in the competition with competitors in the pure electric market.

　　"Price War"

　　Geely Galaxy E8, positioned as a medium and large pure electric car, has an official guide price of 175,800 yuan.

　　From the perspective of product level and price range, Geely Galaxy E8’s main competitors include BYD Han EV, 007, etc. Another possible potential competitor is the upcoming Xiaomi SU7, which Geely hopes to enter the mainstream pure electric market.

　　fromLooking at it, Geely Galaxy E8 hopes to challenge the current best-selling self-branded model in this segment, the BYD Han EV, with a lower price. The Galaxy E8 configuration is not low, but the official price is lower than the Han EV that has been on the market for more than three years.

　　In the pure electric market, Geely has no pricing power yet. Facing BYD, which has higher consumer awareness, fighting a price war is the key for Geely to get a certain share of the market.

　　Although the price of the Galaxy E8 is not expensive in terms of other competitors in the same level of market, as far as the Geely brand is concerned, the starting price of a car close to 200,000 yuan is a height that Geely has never approached in the era of fuel vehicles.

　　In the era of fuel vehicles, Geely’s core market is 100,000 yuan-level low-end models.

　　However, due toThe cost is high, the same level, the current price of electric vehicles is still higher than the fuel vehicle, Geely brand, can support the price of nearly 200,000 yuan, Geely has to face the challenge.

　　Of course, it should be pointed out that behind the "price war" of car companies is a "cost war", especially for the mainstream market, whoever has a cost advantage means who has more room to reduce prices.

　　At present, BYD’s core advantage is the cost-sharing ability brought by the larger market size. Geely’s main advantage is the platform advantage. The Galaxy E8 is built on the vast architecture, which can take advantage of the synergy effect behind Geely to reduce costs.

　　However, overall, Geely’s current situation in the pure electric vehicle market remains relatively passive.

　　Due to the large base of the fuel vehicle market, Geely cannot throw away the burden and embrace the transformation like BYD, but needs to grasp the base of the transformation more steadily and keep its share. Therefore, Geely needs to maintain a long-term approach.

　　However, in the face of intensified market competition and competitors’ marketing strategies, Geely also emphasized the differences with its competitors on several occasions at the press conference, emphasizing the value it brings.

　　On the same day, at the press conference, Gan Jiayue, CEO of Geely Automobile Group, said that building a car without common sense would not be successful, and it would be unsustainable to build a car without longevity.

　　"Although many trams are getting more and more expensive, the showmanship of dancing and turning around doesn’t really bring high value to users," Mr. Gan said.

　　Previously, the models that focused on promoting the "tank turn-around" function included BYD Looking Up U8 and 001 FR. Among them, Looking Up is the positioning million-level superThere is no direct competition between the brand and the Geely brand.

　　However, Geely Galaxy’s new energy transformation is not easy, and there is still no Geely Galaxy that can be called a hitType.

　　The Galaxy brand entered the market last year. After the delivery of the Galaxy L7, although the sales volume in the first three months continued to grow and quickly exceeded 10,000 units, after digesting the previous orders, the Galaxy L7 has fallen below the monthly sales threshold of 10,000 units since October last year, and there has been a continuous decline, and the product competitiveness is slightly insufficient.

　　Compared with BYD’s plug-in hybrid models of the same level, there is still a certain gap between the Galaxy L7 and L6, and the Galaxy E8 is equally difficult to shake up BYD.

　　"Involution"

　　From price to product, Geely has made no secret of its attitude of "rolling" with competitors.

　　Although the main purpose of the Geely Galaxy E8 is to increase its sales in the pure electric market, the launch of the E8 will inevitably bring internal competition.

　　In the Geely Automobile map, Geely, Lynk & Co, and Extreme Krypton all have corresponding pure electric products, plus smart, Polaris, Volvo, Extreme and other brands that are also owned by Geely Holding Group. "Having more children is easy to fight" is an important strategy for Geely’s market competition.

　　However, too many brands and disorganized play will also bring "involution".

　　In the product matrix previously planned by Geely Automobile, the polar krypton brand focuses on the market of more than 300,000 yuan, the main product of the Lynk brand is 200,000 yuan to 300,000 yuan, the main product of Geely Galaxy is 100,000 yuan to 200,000 yuan, and Geely Geometry is facing the lower price market.

　　However, the successive releases of Krypton 007 and E8 are obviously a departure from Geely’s previous seemingly clear plan.

　　The two cars are based on the vast architecture, positioning level is quite close, Galaxy E8 although the body is longer, but the wheelbase is shorter than the polar krypton 007. The price of Galaxy E8 is 175,800 – 228,800 yuan, the price of polar krypton 007 is 209,900 yuan – 299,900 yuan, the two prices have overlapped.

　　Geely claimed that Krypton was a brand, and the brand positioning between it and Geely Galaxy was different, and the target segments were also different. However, the product pricing that was being lowered to fight a price war was blurring the differences between the two brands. Moreover, the Lynk & Co brand also planned to launch pure electric products in the future, and the future positioning would also be very embarrassing.

　　Specifically, the Galaxy E8 launched two battery life versions of 550km and 665km, both of which use iron phosphateThe battery brands areAnd Quzhou Polar. And Polar Krypton 007 uses the rear-drive version of Quzhou Polar Iron Phosphate with a battery life of 688km, usingThe range of the Kirin version is 870km.

　　In addition, the entire range of Krypton 007 supports 800V architecture, while the E8 only supports 800V at the top, and the rest of the models are 400V. In terms of suspension, smart driving, and other configurations, the cost of Krypton 007 is higher than that of the E8.

　　From a certain perspective, the Galaxy E8 is more like a low-end version of "Extreme Krypton".

　　Although the positioning of the two cars is slightly different, the price difference between the two is not significant, and the target audience also partially overlaps.

　　However, whether for Geely Galaxy or Krypton, the Galaxy E8 and Krypton 007 are rather crucial products.

　　The Galaxy E8 is the first pure electric model of the Galaxy series, which will set the tone for Galaxy in the market competition. And the Krypton 007 is the key model for the Krypton brand to enter the mainstream market. Who can win or lose both? The market will give the answer.

On August 23rd, the first Beijing Station of the "Data-Driven Operational Growth" City Tour Salon was successfully held! At the event site, the first push invited user growth expert Xu Zichao, author of "Super Operation" Han Xu, senior product manager of Mango TV Roman Ling, COO of Mengbao Company Liu Mengchen, and senior product expert Yuan Ziwei, to share in depth about "APP operation breakthrough and advancement", bringing new ideas, new strategies and new methods for APP operation growth in the digital intelligence era to the on-site guests and online audiences. At the scene, everyone also fully exchanged views on hot topics such as data value mining, digital intelligence operation system construction, digital intelligence growth strategy design and implementation, and created a new path for APP operation growth.

Nowadays, many Internet companies are accelerating the upgrade of digital intelligence, mining deeper user value through "data-driven", improving operational efficiency and effectiveness, and is becoming the operating consensus of Internet people. At the event site, user growth expert Xu Zichao also said that the current is in the transition stage of the decline of Internet technology dividends and the outbreak of artificial intelligence technology dividends. Artificial intelligence has become a new productivity, so operations also need to shift from human experience-driven to data and algorithm-driven in order to better solve the growth problem.

User growth expert Xu Zichao shared on site

As an old friend of the majority of APP, Weitui has been deeply cultivated in the mobile Internet industry for more than ten years, serving hundreds of thousands of APP customers such as People’s Daily, Xinhua News Agency, Central Video, Sina Weibo, Mango TV, Didi Chuxing, Ele.me, and Pocket Life. From providing third-party push notification services for developers to now providing digital intelligence operation services and overall solutions for APP, Weitui has accumulated profound practical experience in data-driven operation growth. The holding of the "Data Driven Operation Growth" city tour salon is also to create a platform for the industry to share experience methods and create solutions, help more partners "make good use of data", and fully tap the value of data to achieve cost reduction and efficiency in the operation process.

At the salon site, Yuan Ziwei, a senior product expert, brought the company’s digital intelligence operation methodology and service cases, allowing the audience to intuitively feel the huge driving effect of data and algorithms on APP optimization products and operation strategies, user experience upgrade and user value transition.

Yuan Ziwei, a senior product expert, shared on the spot

Digital intelligence growth is the only way for APP operation to break and advance. However, there are still many pain points and difficulties in how to implement the digital intelligence operation growth strategy. In this salon, senior Internet operation expert Han Xu and operation growth traders from Mango TV, Mengbao Company and other Internet companies shared their valuable experience in designing and implementing digital intelligence growth strategies in APP operation scenarios such as content operation, product iteration, and commercialization.

Senior Internet operation expert Han Xu shared on the spot

Roman Ling, Senior Product Manager of Mango TV, shared on site

Liu Mengchen, COO of Mengbao Company, shared on the spot

At the salon, the guests shared a lot of dry goods, which resonated with many audiences. The "Data-Driven Operational Growth" Urban Tour Salon departed from Beijing and will continue to bring together many senior experts in the Internet industry to bring digital intelligence growth cases of vertical APPs and innovative practices in data applications, and work together to create a new picture of digital intelligence growth.

Group photo of the speakers and the audience