There are bright spots and deficiencies, test Lynk & Co 06 1.5T Yao Halo

  [Autohome professional evaluation] Today’s introduction is Lynk & Co’s smallest SUV – 06, the specific model is the 2020 1.5T Yao Halo, its guide price is 138,600 yuan, if not the pink special edition, then it is the current top model of the whole series, the following is its test report.

Autohome

◆ Comfort evaluation

Lynk & Co 06 2020 1.5T Yao Halo

Lynk & Co 06 2020 1.5T Yao Halo

Lynk & Co 06 2020 1.5T Yao Halo

  The 180cm-tall experiencer sits in the front row, and after adjusting the seat to the lowest level, there are still 4 fingers in the head space, which is quite normal. Keep the front seat position unchanged and come to the back row, there is still 1 punch margin in the head, and 1 punch and 3 fingers in the legroom. This performance is still good for small SUVs.

Lynk & Co 06 2020 1.5T Yao Halo

Lynk & Co 06 2020 1.5T Yao Halo

  The storage space position of (|) is more conventional, and the space cannot be considered large, such as the mobile phone slot in front of the block with wireless charging, but the mobile phone iPhone 13 Pro size cannot be completely flat on it.

Autohome

  Due to the size of the vehicle, its trunk is not much space after being packed into three suitcases of 20, 24, and 28 inches. There is a storage compartment on each side that can hold two bottles of mineral water, suitable for small items.

  This test car is a high-end model. In addition to a complete active safety system, 19-inch wheels and front seat heating are exclusive configurations. Panoramic sunroof and automatic headlights are standard in all models. In addition, medium and high-end models also have electric tailgates, which are rare in small SUVs.

Autohome

Autohome

Autohome

  The paint of Lynk & Co 06 is uniform and warm, and the assembly process is also good. We selected three positions on the body to measure the left and right sheet metal joints respectively, and the difference between the two sides of several parts is not large.

Autohome

  The center console has a relatively obvious Lynk & Co family design, and the materials used have always been Lynk & Co’s specialty. The mix and match of various materials and colors makes this small SUV look neither monotonous nor cheap.

Autohome

Autohome

  The color and material of this Lynk & Co 06 seat give people a very novel feeling. The front seat is thick, the hardness is moderate, and the wrapping is also good. The headrest of the rear seat is softer than expected, but the seat cushion is slightly shorter.

Autohome

  The rear child seat interface of Lynk & Co 06 is not on the bright side. When connecting, you need to extend the seat connector into the opening left by the seat surface. Fortunately, it is not very deep. In addition, due to the small area of the back door, you still need to pay a little attention when handling the seat.

Autohome

AutohomeAutohome

  The sound insulation of the Lynk & Co 06 is not very good. In fact, the sound of the engine is really low. The main source of noise is the floor. After the speed exceeds 60km/h, the tire noise is transmitted into the car, which is more obvious. And when the driver’s side A pillar reaches a speed of about 80km/h, a slight whistle will begin to appear.

◆ Dynamic evaluation

Autohome

Autohome

More exciting videos are available on the Autohome video platform

Lynk & Co 06 2020 1.5T Yao HaloAutohomeAutohomeAutohome

More exciting videos are available on the Autohome video platform

  The maximum power of the 1.5T three-cylinder engine is 177 horsepower, 255 Nm, and it is matched with a 7-speed wet dual-clutch gearbox. The temperature on the day of the test is 21 ° C, and the starting speed can reach a maximum of 3800rpm when accelerating. After turning off the ESC, the front wheels are obviously slipping, and the speed of 1st gear up and 2nd gear is slow, which affects some speeds. After 5 ejections, the oil temperature of the gearbox rises, and the starting speed can only reach a maximum of 2000rpm. Although the starting speed will return to normal after a few minutes of heat dissipation, the shift time will still be advanced. The 1st gear will be up at about 4000rpm, and the final 0-100km/h fastest time is 8.9 seconds.

  Although you will feel that the speed of 1st gear up and 2nd gear is slow during the test, you will not feel that the downshift is very slow in the rhythm of daily driving. The power response of Lynk & Co 06 is relatively positive, and the mid-to-late acceleration is also relatively powerful in the same class, which can also be reflected in the midway acceleration results.

  The smoothness of this dual-clutch transmission is really good. During a few days of driving, whether it is at high or low speed, there has been almost no noticeable setback in shifting gears. It’s just that when the brakes are loosened at the start, the combination is still not as dry as the AT.

Autohome

  The steering wheel is light, and the front of the car responds quickly to the steering wheel, which makes the driver feel very dexterous. The directivity is not comparable to that of a performance car, but at least the direction of the front of the car is in line with the driver’s expectations.

Autohome

  The ESC of Lynk & Co 06 will automatically turn on after the speed exceeds 70km/h, and there will be no torque steering, whether it is in a static acceleration test or when the accelerator is pushed to the bottom during driving.

Autohome

  The suspension is relatively resilient at the beginning, and daily driving will feel that the dynamic response of the body is more positive, but the overall adjustment is still more comfortable. When steering rapidly and sharply, the suspension compression is still more obvious, and the continuous pile winding test will show a trend of understeering.

Autohome

  Suspension for small bumps will remove excess annoying vibration, retaining a considerable part of the road feeling, the whole process is relatively straightforward, and the sense of advanced in the same class is more prominent.

◆ Safety evaluation

Lynk & Co 06 2020 1.5T Yao HaloAutohomeAutohome

More exciting videos are available on the Autohome video platform

  The braking force of Lynk & Co 06 can be fully released in the early stage of braking, and the foot feel is also easy to adapt to. The average score of 10 tests is 37.23 meters, which is remarkable. It is also worth mentioning that after 10 consecutive tests, the braking system did not experience thermal attenuation.

Autohome

More exciting videos are available on the Autohome video platform

  The compact body layout gives it a very flexible side in the fast-paced driving process. The suspension can provide sufficient support in the face of rapid center of gravity transfer, and the steering feel is light, but the pointing speed is relatively positive, with clear pointing feedback. The intervention of the electronic assistance system is relatively linear. When entering the B zone in the A zone, the system will only exert a slight force, and the vehicle can easily enter the B zone with good controllability. In the B zone, the electronic assistance began to intervene vigorously. After effectively reducing the speed, it easily completed the test, and the final passing speed was 70.4km/h.

  As an SUV, the Lynk & Co 06’s sitting position is still higher than that of the car, the rear window is not tilted at a large angle, the size of the rearview mirror is normal, the field of vision is good, and there is no discomfort.

Autohome

Autohome

Autohome

  Lynk & Co 06’s passive safety configuration is uniform across the entire system. In addition to the most basic main and co-pilot airbags, front and rear side air curtains and front side airbags are standard. For small SUVs, this should be praised.

◆ Economic evaluation

  The price has always been the advantage of Chinese brands, this 1.5T Yao Halo guide price is 138,600 yuan, its configuration is quite rich, driving texture and the quality of the car are good, to know this price if you buy Honda Bing Zhi, you can’t even buy 1.5L high-end.

Autohome

 During the fuel consumption test, we turned on the air conditioner at 23 degrees Celsius and drove 103.5km at an average speed of 31km/h, consuming a total of 9.83L of fuel and measuring an average fuel consumption of 9.5L/100km. This is indeed not fuel-efficient for a small SUV. The lack of automatic start-stop function also affects fuel consumption to a certain extent.

◆ Intelligent evaluation

Autohome

Autohome

  Lynk & Co 06’s adaptive cruise and lane keeping were only available on high-end models. In actual use, the ACC was easy to operate, followed the car at a suitable distance, and the deceleration when there was a car jammed was relatively linear. However, the level of the lane keeping assistance system was still relatively basic, and the vehicle could not keep driving in the middle of the lane at all times, but would only slightly correct the direction after frequent contact with the lane line.

Autohome

Autohome

Autohome

  Lynk & Co 06 uses a dual 10.25-inch screen configuration and is standard on the whole series. The car has rich functions and a lot of online content, but the car interface is a little cumbersome, and there are occasional cards when sliding. The voice control system has a high recognition rate for commonly used instructions such as navigation or music information retrieval.

◆ Summary

● Comfort evaluation

  The comfort part of Lynk & Co 06 scored 18.5 points, much higher than the average score of 11.75 points in the same class. On the one hand, the interview driving is the top model, and the configuration part scored higher. In addition, the workmanship and materials of the whole vehicle are better in the same class, while the noise part should be said that 06 is not doing well, but the same class is generally worse.

Dynamic evaluation

   The dynamic part of the Lynk & Co 06 scored 11.5 points, and the same class scored 10.75 points. Since the same class is basically not equipped with four-wheel drive, this part of the score is 0, so we will skip it. The Lynk & Co 06’s acceleration score gives it an above-average score in the engine section, and the steering and driving comfort are also better than average. The lower score is the transmission.

● Safety evaluation

  The safety part of Lynk & Co 06 scored 13.44 points, higher than the average of 11.68 in the same class. On the one hand, its good braking performance earned it points, and the number of airbags also had an advantage in the same class.

● Economic evaluation

  The economic part of Lynk & Co 06 scored 4.76 points, lower than the average of 6.16 points in the same class. Its price is more advantageous than that of a number of joint venture models, but the fuel consumption is seriously hindered. In addition, the whole series does not automatically start and stop, and it also loses points in the environmental protection part.

● Intelligent evaluation

  The intelligent part of Lynk & Co 06 scored 15.4 points, higher than the average of 13.8 points in the same class. The high-end model has a more complete active safety configuration, and the performance of the multimedia system is also slightly higher than that of the same class.

● AH-100 total score

BYD sold more than 200,000 vehicles in March! Do you think it can sell 3 million cars this year?

With a year-on-year increase of 97.4%, BYD sold 207,080 units in March, which is still so strong. Among them, there are 103,419 DM hybrid vehicles and 102,670 EV pure electric vehicles.

BYD Qin sold more than 40,000 units, and 998 was really cruel. BYD sold more than 40,000 sets in Song and January, and dolphins sold more than 30,000 sets for the first time. According to this growth trend, BYD’s sales in March will probably exceed the sum of the sales of North and South Volkswagen.

In fact, this node was very subtle in March. In March last year, BYD announced in a high-profile manner that it would stop producing fuel vehicles. A year later, it took the overlord of the fuel vehicle era, North and South Volkswagen, out of the horse. It was really something.

It is worth mentioning that Tengshi Automobile sold more than 10,000 vehicles with one model, reaching 10,398 vehicles, an increase of 42% from the previous month. To be conservative, this sales volume is actually likely to beat GL8 to win the domestic MPV sales crown in March. Moreover, the average transaction price of Tengshi D9 is 415,000 yuan, which exceeds many domestic competing products, which also shows the product strength of this car.

In order to avoid it, some people say, how come I haven’t seen Tengshi D9 on the road? Something like that. We calculated the sales volume of Tengshi D9 from last October to now, which is about 34,000 vehicles. The frequency of cars on the road is related to the number of cars, but has little to do with monthly sales. Moreover, their new racing SUV Tengshi N7 has also been officially unveiled recently, and the product sequence continues to be enriched.

This year, BYD’s sales target is to guarantee 3 million vehicles and sprint 3.6 million. If you want the sales volume to continue to grow, the models should cover a wider consumer group. Recently, BYD’s F-series hard-core off-road vehicles also have new news. The "2316" posted on the body was officially revealed: 2 stands for front and rear dual motors, 3 stands for three differential locks, front and rear locks+electric locks, and 1 stands for a brand-new off-road platform, which should refer to the Yunqi system released some time ago. 6 means that the new car will be released in June.

According to this rhythm, it is not impossible to drive BYD to cross-country at the end of the year. Don DM-p burst into tears and finally had a big brother.

The other is about Seagull. Just last month, BYD released the official map of Seagull, which means that Seagull will soon open up a small pure tram market for BYD and become a new sales growth point. At the same time, BYD will continue to transport vehicles overseas this year.

Next, there are Qin PLUS EV Champion Edition, Song PLUS Champion Edition, the new Song Pro DM-i and other new cars to meet with you. Whether BYD can rush to 3 million vehicles this year, let’s wait and see.

Wen Jie Xin M7 belt explodes Cyrus.

Zebra consumption model construction

Huawei’s energy is once again reflected in the new M7 and Cyrus.

After the 11-day holiday, the stock price of Celeste has been trading daily for two consecutive trading days, and its market value has once again stood at 100 billion.

At present, the question before Cyrus is, how to maintain stable sales after the release of the new M7? In the longer term, it is the overall profitability of the company.

 

Old bottle and new wine

Since the beginning of this year, due to the continuous sluggish sales of the series of cars in the world, the share price of Sailis (601127.SH) has generally fallen sharply, and once fell to a low of 24.75 yuan on June 8. After that, it briefly bottomed out and then continued to fall sharply.

Until September 12th, the new M7 series in the world was officially listed, which finally added a fire to Celeste. On September 14th and 18th, the company’s share price successively won two daily limit boards. And on September 28, the last trading day before the 11 th holiday, another daily limit was used to close the first three quarters.

The new M7 is really attractive to users in terms of both product and price. On the basis of the original 6-seat version, it adds 5-seat versions, giving users more choices.

Huawei said that it has invested 500 million yuan for the new M7, and has upgraded its safety, intelligence and battery life. The functions of seat ventilation, heating, etc., which were only available on the old M7 models, have become standard in all new models.

Information from all sides shows that the new M7 is sincere to users.

More importantly, while upgrading the product and configuration, the price is cheaper than the old one. There are five configurations of the new M7 in Wenjie, with a guide price of 249,800-329,800 yuan. The starting price is lowered by 40,000 yuan compared with the old M7, and with the limited time discount of 6,000 yuan, the entry threshold becomes lower.

Then, at a time when new energy automobile products are constantly innovating and choosing more diversification, will users pay for the new M7?

As soon as the 11-day holiday was closed, Yu Chengdong, Huawei’s managing director, terminal BG CEO and chairman of smart car solutions, couldn’t wait to report good news to the outside world: "The new M7 in the world was set to hit a new high of 7,000 units on October 6; It has only been listed for 25 days, and the cumulative number has exceeded 50,000 units. "

Stimulated by this, after the holiday, A shares opened for trading, and Cyrus’ share price went up for two consecutive trading days. The company had to make an emergency announcement and give a risk warning.

It is understood that since August 28 this year, Sailis shares have increased by 110.42%. In the same period, Shenwan Automobile Index has increased by 7.28% and Shanghai Composite Index has increased by 0.36%. In fact, the company’s fundamentals have not changed significantly, so there is an obvious risk of overheating market sentiment.

 

(of a doctor) bring the dying back to life

Asked about the hot sale of the new M7 in the world, Yu Chengdong couldn’t help sighing in his circle of friends that "it’s not easy to come back to life!"

In the past, Xiaokang Co., Ltd. (formerly known as Seles) spent several years developing a new energy vehicle, named SERES Seles. In April 2019, Cyrus made its debut at the Shanghai Auto Show, and many people didn’t know who it was.

The following year, Sellers’ first SUV model SF5 went on the market in mass production, and only 732 vehicles were sold in the whole year.

At this time, Huawei appeared, pointing out a new path for Cyrus to build a car together.

With Huawei’s blessing, it instantly became radiant. In 2022, the product was officially released by AITO, and after deep binding with Huawei, it became the fastest growing brand of new energy vehicles.

At the beginning of the release of AITO, it set a proud record of delivering more than 10,000 vehicles for several months in a row, and delivered 75,000 vehicles in 2022.

However, since the beginning of this year, the glory of the world of inquiry has ceased.

According to the production and sales report disclosed by Sailis, in the first half of this year, the cumulative sales of Sailis Automobile (actually a series of models) was only 25,800. Among them, the sales volume of M7 is extremely bleak. According to the data of car home, the monthly sales volume of M7 has been less than 1,000 vehicles since April this year, and it was as low as 432 vehicles in June this year.

The reasons for asking the world to go away are very complicated. Tesla cut prices at the beginning of the year to compete for the market, which triggered a new wave of price cuts for new energy vehicles, which is one of the important reasons.

In the early days, the HarmonyOS cockpit carried by the asking world really won a wave of goodwill from users. However, with the increase of users and the extension of actual use time, many users find that the product strength of the world is not as strong as expected.

The outside world has always had doubts about who AITO belongs to. At the beginning of March this year, the brand official once changed the "AITO asking the world" in the relevant promotional materials to "HUAWEI asking the world", but it was quickly changed back and slapped itself, which further aggravated users’ doubts.

It is in the context of the continuous collapse of sales volume that the press launched the new M7, hoping to make a turnaround.

 

Sustained loss

Formerly known as Xiaokang Co., Ltd., Cyrus used to produce mini commercial vehicles and low-end SUVs of Dongfeng Scenery brand, and its main target users were concentrated in low-tier cities.

In the era of traditional fuel vehicles, the company’s business is not sexy, and the market attention is not high, but with its leading position in the segmentation field, the small life is still good.

In 2016, the company launched the first SUV Scenery 580, with sales exceeding 10,000 for five consecutive months. The following year, the total sales volume of the company’s SUV reached 188,600 units, which directly promoted the annual sales volume of the whole vehicle to reach the peak sales volume of 404,200 units.

It was this year that the company’s operating income exceeded 20 billion yuan, and the net profit returned to the mother also achieved the best performance in history of 725 million yuan.

However, Xiaokang shares only caught up with the brilliant last bus of fuel passenger cars. Soon, the growth rate of passenger car market in China declined to negative growth, competition shifted from incremental to stock era, resources were further concentrated in the head car enterprises, and small and medium-sized car enterprises struggled to survive.

Zhang Xinghai, the head of the company, has a forward-looking strategic vision. Under his leadership, Xiaokang invested and established SF MOTORS in the United States as early as the beginning of 2016 to build new energy vehicles.

Helpless, the car was built and could not be sold. Until the emergence of Huawei. In 2021, the company changed its name, demonstrating the determination of strategic transformation.

Cooperating with Huawei to build a car, not only the products sold well, but also the company’s share price soared due to the blessing of Huawei concept. In June last year, it once reached a historical high of 90.50 yuan, and its market value exceeded 100 billion.

With the increase of product sales, the company’s operating income has increased significantly. From 14.30 billion yuan in 2020 to 34.10 billion yuan in 2022, the loss also further increased, from-1.729 billion yuan to-3.832 billion yuan.

In the first half of this year, the company’s growth momentum came to an abrupt end, and its operating income fell by 11.14% year-on-year to 11.03 billion yuan, and it continued to lose 1.344 billion yuan.

The Wang Baoqiang incident was filmed as a "cyber-entertainment" and there was no bottom line until death!

    Special feature of 1905 film network The constantly fermenting divorce in Wang Baoqiang is the first headline in the entertainment circle in 2016. It not only occupied the social media in China, but also "ended" the Rio Olympic Games in advance and even went to the BBC’s official website homepage — — According to BBC statistics, the topic of Wang Baoqiang’s divorce has been viewed more than five billion times. At present, the whole people are paying attention to the progress of Wang Baoqiang’s divorce, waiting for the day when the truth comes out.

Wang Baoqiang is very haggard recently.

Arrogant sprinkling salt 娱乐至死


    But at this time, there are always people who want to make some money by taking advantage of the heat of this incident.

    Just today, a group of movie scripts and boot photos called "Baby Don’t Cry" were exposed.There is not only the scene of rape in the script, but also the content of property distribution by lawyers, and even the names of several parties have not changed!

    The move was met with indignation.Actor Gan Wei.Rage and boycott, and called on the whole network to boycott together. After all, this is Wang Baoqiang’s family affair, and it is really unconscionable and reprehensible to use it as a means of making profits regardless of the consequences.

 

Screenshot of Nandu Weibo

Screenshot of Gan Wei Weibo

 

    Since Gan Wei,Letv videoAfter Weibo boycotted,YoukuIt also means that the film will not be played and the film will be banned.

    A Mei once sang a lyric written by Taiwan Province lyricist Wu Yukang: Don’t let yesterday sprinkle salt on your wound — — Today, when everyone knows that you are injured, but someone has to put salt on your wound? Even before sprinkling salt, we should write a first draft of the salt sprinkling script, hold a "opening ceremony", and then call everyone to come and watch his "achievements" of sprinkling salt.

    I can only send him this kind of person ↓

Follow the trend and get addicted to the cottage.

    As the saying goes, even pigs can fly when standing on the tuyere. In recent years, some low-cost, short-term production and low-threshold online movies have become synonymous with "shanzhai" in addition to following the news hotspots.

 

    Take Wang Baoqiang’s works as an example. The cinema film "Taoist Down the Mountain" starring him and directed by Chen Kaige invested 200 million yuan and took 9 months to shoot. However, an online movie called "The Taoist Out of the Mountain" only took 280,000 yuan to write a script for a week, plus 10 days of preparation, 10 days of shooting and 10 to 12 days of post-production. It took only over a month before and after filming, and the cost was recovered in two days after it was launched. The whole network earned more than 3 million yuan, and the return on investment was nearly ten times. This is probably a million profits that traditional cinema films can’t imagine.

Wang Baoqiang starred in "Taoist Down the Mountain"


The online movie "Taoist Mountain" is shoddy.

 

    On August 12th, the online video broadcast "Smiling Weird" was just like the popularity of "Love O2O" which was shown in the cinema on the same day. With pervert, murder, pleasure, orgasm and nudity as propaganda words, it tried every means to attract the audience’s attention.

"It’s weird to smile" rubs the heat of "Love O2O"

 

    Such as Descendants of the Moon, Goodbye Mermaid, Aussie, Return of the Pen Fairy, Pan Jinlian is me, She is Pan Jinlian, I am Pan Jinlian … … With the title of the film, the following, ambiguity, misunderstanding and clinging of Chinese characters are exhausted, which simply rubs the last trace of heat.

The online movie "She is Pan Jinlian" and Xiaogang Feng’s work "I am not Pan Jinlian" both involve Pan Jinlian.

 

    Fortunately, by this year, it has been difficult to replicate the miracle of "empty gloves and white wolves" by referring to online movies made with "low cost and short cycle". Many "players" who want to make quick money by gimmicks, scales and shanzhai have gradually lost their foothold in the market. This is undoubtedly something to be thankful for.

National carnival moral feast

    Since Wang Baoqiang’s divorce, the major online media have become entertainment venues for gossiping for a while. You have been chasing after me all night to squeeze all relevant "r evelations", "insider" and "truth" into all visible places, just like a group of chefs who can’t find ingredients suddenly find fresh ingredients that are at their fingertips, and they all turn the "fire" to the most prosperous and set up a "table" for morality. As for the prizes of this entertainment Olympic Games, they are clicks, comments and reposts that are directly linked to the money gains.

 

    诚然,就地取材烧火做菜是大厨的工作,正如跟踪报道娱乐八卦是记者的工作一样,无可厚非。但当酒席将散时,有个人突然站起身来,拿起碗里自己“吃剩”的“骨头”举到面前大声说,“我用这玩意给大家再蒸个排骨尝尝啊”时,估计只能倒人胃口。

    毕竟,娱乐圈的事,就一定要娱乐至死吗?家里的事,就一定要跟风到家吗?

    “低俗不是通俗,欲望不代表希望,单纯感官娱乐不等於精神快乐”;“有的是非不分、善恶不辨、以丑为美,过度渲染社会阴暗面;有的搜奇猎艳、一味媚俗、低级趣味,把作品当作追逐利益的‘摇钱树’,当作感官刺激的‘摇头丸’;有的胡编乱写、粗制滥造、牵强附会,制造了一些文化‘垃圾’”;“文艺不能当市场的奴隶,不要沾满了铜臭气。”

 

    上面者段话是习大大在文艺座谈会上的发言,值得每个人读一读,每一个文艺工作者学一学。

The first shot of price reduction after the Spring Festival! BYD Qin entered the price range of 70,000 yuan

ten past six p.m.[The first shot of price reduction after the Spring Festival! BYD Qin entered the price range of 70,000 yuan] On February 18th, Wang Chuanfu, chairman and president of BYD Co., Ltd., said at the Guangdong High-quality Development Conference: "At present, the transformation of the automobile industry has entered the deep water area, and the electrification transformation continues to drive in the fast lane, and the intelligent transformation begins to shift gears to speed up. The development of new energy vehicles will only run faster and faster, and will not give us the opportunity to stop, slow down and catch our breath. "

One day later, BYD announced the launch of two models, Qin PLUS Glory Edition and Destroyer 05 Glory Edition, and the starting price dropped to 79,800 yuan. It is worth mentioning that in February, 2023, a year ago, BYD and Tesla both launched a price war, among which Qin PLUS DM-i version reduced the price to less than 100,000 for the first time. The price offensive also made Qin PLUS the best-selling product in China A-class car market in 2023, with cumulative sales exceeding 400,000 vehicles last year.

After this price reduction, the starting version of Qin PLUS Glory Edition has created a new low in the price of plug-in hybrid cars of the same level in the industry, which is close to the price of joint venture and independent fuel cars such as Buick and Changan. The reporter also learned that BYD’s price cuts have attracted close attention in the industry, and many car companies are studying countermeasures, and it is not ruled out that they will follow up the price cuts.

report

In the 45 days since its listing, the new M7 in Wenjie has exceeded 70,000 units, and its sales are hot.

According to the official news, since the new M7 was officially launched and delivered on September 12th, it has exceeded 70,000 units in 45 days, which is half a month ahead of the time when it exceeded 60,000 units on October 15th. The new M7 in Wenjie has launched five models, with the price range of 249,800 yuan to 329,800 yuan.

As a modified model, the appearance of the new M7 has not changed much from that of the old model. The main change is that the MAX version updates and upgrades the AGS active intake grille, which optimizes the drag coefficient of the whole vehicle by 11%. In addition, the new car has added a side-looking camera at the front fender and adopted Huawei ADS 2.0 advanced intelligent driving system.

The body size of the new M7 is 5020mm (length) × 1945mm (width) × 1760mm (height), and the wheelbase is 2820mm. The rim is available in 20-inch and 21-inch specifications, and the body color has added ice crystal silver. In addition, the new car can also be equipped with electric pedals, electric suction doors and luggage racks with built-in network antennas. In terms of storage space, the trunk volume of the five-seat model is 686 liters, which can be expanded to 1619 liters at the maximum, and the trunk length of the six-seat model is increased by 46 mm.

In terms of interior, the overall design of the new M7 basically continues the old model, and only the color of the steering wheel is fine-tuned to keep it consistent with the theme color in the car. The new car is equipped with a 10.25-inch curved full LCD instrument panel and a 15.6-inch central control panel, with a built-in HarmonyOS intelligent cockpit system. In addition, the new car is also equipped with independent air conditioning in three temperature zones.

The new car comes standard with four seats and is equipped with ventilation, heating and massage functions. In addition, the new car is equipped with Huawei’s in-vehicle smart screen system, and the rear row can support two sets of Huawei’s in-vehicle smart screen systems, supporting functions such as front and rear multi-screen connection and interaction, car control, and supporting various scenes such as education, office, entertainment and games.

In terms of power, the new M7 in Wenjie is equipped with an extended-range power system consisting of a 1.5-liter four-cylinder turbocharged range extender and a Huawei drive motor, and offers two-wheel drive and four-wheel drive options. Among them, the maximum power of the range extender is 112 kW, and the maximum power of the rear axle drive motor is 200 kW; The four-wheel drive model also adds a driving motor with a maximum power of 130 kW to the front axle. The new car has a comprehensive cruising range of 1,300 kilometers under CLTC, a pure electric cruising range of 240 kilometers, a fuel consumption of 5.6 liters per 100 kilometers under feed condition, and an acceleration time of 4.8 seconds per 100 kilometers for the four-wheel drive model. In addition, the new car has also upgraded the chassis, equipped with front and rear suspension double FSD variable damping shock absorbers.

Cancel the physical button. Is BYD’s new generation of Tang a breakthrough or playing with fire?

BYD’s last bomb in the new energy battlefield this year was finally dropped, and a new generation of BYD Tang, which received much attention, was officially listed. The BYD Tang released this time has made great progress over the previous generation in terms of appearance, interior, powertrain and technology configuration. Undoubtedly, its appearance means that BYD has reached a new level in new energy vehicles.

The car is definitely a good car. From the attention before listing, we can see how high expectations manufacturers and fans have for it. However, there is a detail in BYD Tang that makes me uneasy, that is, the new generation Tang will remove all the physical buttons of the central control, leaving only a few buttons around the gear lever and on the steering wheel, and replace them with a 14.6-inch intelligent floating large screen. At first glance, the sense of science and technology is full of intelligence and high-end atmosphere, but combined with the actual use process, I can’t help but think about it.

Nokia becomes Apple BYD is playing with fire.

BYD has always had an inexplicable ambiguity about the buttons on the central control. From the first model released in Dynasty series, BYD changed all the buttons on the central control to Chinese printing, in order to highlight that the vehicle was made in China and convenient for China people to use. A few years later, BYD developed to the second stage. The Tang released this time simply saved all the central control buttons, leaving none, just playing with the IPod. Technology has been upgraded, but what should we do about safety?

All Chinese keys

To give a simple example, the earliest popular mobile phone was Nokia. At that time, it was all physical buttons, and each button only represented a function. After a long time, we could operate the mobile phone to send text messages and make phone calls without looking at the screen, because each step was fixed and the buttons were fixed. Later, Joe helped the Lord break the pattern of mobile phones, and Apple brought the whole mobile phone industry into the era of smart touch screens. The mobile phone has no physical buttons, only a big screen is left. No matter how long it takes, it won’t be able to send short messages without looking at the screen as before, because every operation you make is a non-directional command, and you don’t know what you ordered at the moment. At the same time, the functions of mobile phones and the amount of information they carry are also increasing, and people’s eyes stay on mobile phones for a long time, thus ignoring the surrounding situation. The emergence of smart phones once increased the road accident rate.

The same thing happened in the car. In the past, we could control the switch of the air conditioner with one hand without leaving the road ahead, and adjust the temperature, air volume and radio frequency of the air conditioner. Now I want to do this series of actions with Tang, so I must shift my eyes to this big screen, then slide the screen, click on the air conditioner application, and then click on it to adjust the temperature and air volume after entering the interface.

In case I miss something in any step, I have to press the back button again, so my eyes will look at the big screen from time to time, I can’t concentrate on the road ahead, and the risk factor of driving will be greatly improved. This is just a function. If you put a movie on the big screen, the ending is too beautiful for me to watch. . . .

It’s dangerous for drivers to look at their mobile phones while driving, so you just put a big ipod next to me naked. Can I paint Tik Tok, eat chicken and drive a good car?

Voice control system cannot represent everything.

If you can cancel the physical keys, there will inevitably be a successor, that is, the popular voice control system, which is linked to the Internet and can complete the corresponding instructions through voice recognition. The voice control system has been used by major brand manufacturers in recent years and has gradually become the standard of new cars. But the voice system is the icing on the cake after all, and it still can’t be the dominant one at the present stage.

Analysis, although BYD has not announced it, the supplier of voice system should be iFLYTEK, and iFLYTEK has always been in a leading position in the field of voice recognition. In recent years, the car-mounted voice system developed has been widely used in different models of major brands, and its voice recognition accuracy has reached more than 95%.

However, used riders know that the voice recognition system in the car is also flawed; First, the response is too slow, and it usually takes a few seconds to respond after a command is spoken; Second, even if the recognition degree has reached more than 95%, there will often be recognition errors and unrecognizable situations, and used riders should all have experience, so at this stage, voice control can’t represent everything.

ponyHot review

It is undeniable that with the development of science and technology, cars in the future will become more and more intelligent and technological. You don’t even need to press buttons, and you can fully realize human-computer interaction and unmanned driving. From this point, BYD is undoubtedly a pioneer. But at present, the level of intelligent technology is not enough to support this change. Otherwise, with the technical strength of BBA, I dare not try to cancel the physical keys of central control so far.

Some people will say that Tesla doesn’t have physical buttons either, because the market share of Tesla is too low. Even if there is a problem in this respect, it is considered as an individual phenomenon, but the sales volume of Tang after listing will be more than ten times that of Tesla. With such a large market share, the problem will soon be highlighted.

Of course, these are only analysis. Only after the vehicle is handed over to consumers for a period of time can we know whether the worried things will happen. If you have any questions, welcome to smash the hammer.

Xingyue L Hi·P Raytheon extended-range electric SUV officially launched.

  On November 25th, Xingyue L Hi·P Raytheon extended-range electric SUV was officially launched with the theme of "breaking the definition". The new car has launched two models, the extended-range electric flagship version, with a comprehensive subsidy price of 253,700 yuan and an equity payment price of 243,700 yuan; Extended-range electric vehicle reaches Zhen version, with the price of 239,700 yuan after comprehensive subsidy and 229,700 yuan after equity payment. Among them, the high-end custom car paint LOMOGrey matte ash is priced at 8,000 yuan; Optional wheel hub 20-inch particle low wind resistance wheel hub, priced at 3000 yuan; Optional interior starry grey suede double interior, priced at 3000 yuan. As a brand-new masterpiece of electrification development of Geely brand, Xingyue L extended-range electric version has three electric modes, namely "one roof, three cars" and "pure electric, hybrid electric and extended-range electric", which are "all-inclusive". With the pure electric battery life of 205kmWLTC, pure electric drive extended-range battery life of 1250kmWLTC and super speed of 220km/h, it brings users a subversive intelligent electric travel experience.

Xingyue L Hi·P Raytheon extended-range electric SUV officially listed _fororder_image001

  In this subversive innovation conference that broke the definition of "users give questions and enterprises answer papers", senior media person Yi Lijing spoke for users from the user’s point of view and "talked" with Fan Junyi, general manager of Geely Automobile Sales Company.

Xingyue L Hi·P Raytheon extended-range electric SUV officially listed _fororder_image002

  In order to give users a better experience of electric vehicles, Xingyue L Extended Range Electric Edition launched the listing lock list to enjoy the top 10 car purchase rights (only available to users who booked cars before December 31, 2022): deposit gift: enjoy the expansion of the deposit, and enjoy the deposit of 3,000 yuan to 13,000 yuan; Subsidy ceremony: before December 31, 2022, the car will be booked by the lock order to ensure the price after enjoying the national new energy subsidy; Huanxinli: Geely’s old users will increase the purchase subsidy by up to 10,000 yuan; Financial gift: 5050 car purchase financial subsidy, 24 installments with 0 interest; Energy-supplementing ceremony: free home charging piles and basic installation services, 220V home charging guns; Warranty ceremony (the first owner): 5 years or 150,000 kilometers warranty, lifetime free warranty for three electric systems and lifetime free warranty for range extenders; Camping ceremony: 1999 yuan Raytheon Homie exclusive camping suit and 220V discharge gun; Traffic gift (the first car owner): unlimited traffic for 5 years, and basic traffic is free for life; Delivery ceremony: the order will be placed before the end of November, and the delivery is expected to be completed before December 31; Boutique gift: original 3D foot pad worth 318 yuan.

  At the same time, it also announced the first batch of surprise blind boxes for users of Dading: the first batch of users of Dading can upgrade for free when they buy the extended-range electric flagship version, and the 20-inch particle wheel hub with a value of 3,000 yuan can be replaced and upgraded for free within 30 days to 12 months after being licensed (if the first batch of users of Dading change their configuration, they will enjoy the rights of the surprise blind box according to the listing lock list, but not enjoy the rights of the surprise blind box). In addition, users can participate in both listing locking activities and small ordering activities at the same time, and the corresponding rights can be superimposed and enjoyed. Rich car rights and interests, full of sincerity, help users easily open a new era of electric life.

Xingyue L Hi·P Raytheon extended-range electric SUV officially launched _fororder_image003

  Breaking the definition of pure battery for electric vehicles

  Xingyue L Extended Range Electric Edition is an extended range electric vehicle that allows users to have a pure electric driving experience without mileage anxiety.

  At present, the new energy electric vehicle market in China is developing strongly, and more and more car companies are joining the new track. But at present, people’s definition of electric vehicle is limited to the framework of pure battery. However, the real electric vehicle should let users have a pure electric driving experience without mileage anxiety.

  Xingyue L Extended Range Electric Edition is the first "Raytheon Extended Range Electric Vehicle" based on the "e-CMA" intelligent ultra-electric architecture. At the same time, it has three electric technologies of "pure electricity, hybrid electricity and extended range electricity", and comes standard with four electric properties of "pure electricity in the city, long-distance extended range, fast charging and discharge outside camping", covering all the needs of users for electric travel, with one roof and three cars. It can be said that Xingyue L extended-range electric version has broken the definition of "electric vehicle" in the industry with a brand-new model, expanded the development ideas of new energy electric vehicles, and become a milestone in the electrification of automobiles.

Xingyue L Hi·P Raytheon extended-range electric SUV officially listed _fororder_image004

  Through the standard 41.2kWh CTP flat battery, the global super-high range extender with thermal efficiency of 43.32% and the world’s first three-speed variable frequency electric drive DHT Pro "super three-electric technology", Xingyue L extended-range electric version has achieved five advantages of "long battery life, quick charging, convenient recharging, affordable price and good high-speed power", becoming the strongest extended-range electric vehicle in history, an electric vehicle without mileage anxiety, and leading a new force.

  Breaking the definition of "good" and "expensive" of electric vehicles

  Xingyue L extended range electric version is an electric car with a value of less than 300,000 yuan.

  Xingyue L Extended Range Electric Edition takes innovation and Excellence as the yardstick, which not only emphasizes the extreme of a certain function, but makes it better than the best in terms of power, battery life and fuel consumption, empowering users with a better electric experience, breaking the definitions of "good" and "expensive" of electric vehicles. Especially in the core "Three Electricity" technology, Geely not only has the global self-research and self-manufacturing ability of the "new three big parts" of intelligent electric vehicles, but also makes the three electricity systems and intelligent architecture highly integrated, and maintains an absolute lead in module, PACK technology, electric drive system and intelligent management and safety of batteries.

  Xingyue L Hi·P extended-range electric SUV comes standard with 41.2kWh CTP flat battery, WLTC has a pure battery life of 205km, and it can meet 7-day commuting in the city with one charge. Compared with competing models such as Wenjie M5 and Ideal L7/8, it can be described as No.1 in 40-degree electric vehicles. The battery has a high energy density of 167Wh/kg, high integration and lightweight battery body integration, bringing all-round submarine-level safety protection.

  It is worth mentioning that the unique full-range "electric drive series locking" of Xingyue L extended-range electric version has a working life of 1250km, which is the longest extended-range cruising range in the industry and can last for 42 days. By locking the pure electric drive extended range mode, full-time electric drive and full-scene electric drive are realized, which brings users a more efficient, energy-saving and worry-free electric experience.

Xingyue L Hi·P Raytheon extended-range electric SUV officially listed _fororder_image005

  The thermal efficiency of the range extender equipped on the Xingyue L extended-range electric version is 43.32%, and the Miller cycle has a high compression ratio of 13:1. When the battery power is insufficient, the range extender can charge the power battery like a "charging treasure" and directly supply power to the driving motor like a "generator". Unique 3-speed variable frequency electric drive DHT Pro, the first 3-speed variable frequency electric drive, the only one in the industry that can realize full-speed serial-parallel connection, start matching with 1-speed ratio, 0-30km/h acceleration time of 1.9s, top speed exceeding 220km/h, and strong power.

  At the same time, the Xingyue L extended range electric version comes standard with a DC fast charge of up to 85kW, and it takes only 27 minutes to charge the battery from 30% to 80%. It also comes standard with 6.6kW household slow charging, which can be set to make full use of trough charging. At the same time, it also supports 3.3kW external discharge, which can easily meet the demand for camping electricity for more than 12 hours.

Xingyue L Hi·P Raytheon extended-range electric SUV officially listed _fororder_image006

  Xingyue L extended range electric version has the function of high, medium and low+automatic four-speed energy recovery, which converts kinetic energy into electric energy when taxiing or braking, and improves endurance. It also has P-gear parking power generation, comprehensive mileage protection, predictive energy management and other energy management systems, which makes power consumption more worry-free. It also has an ultra-high range-extending power supply efficiency. The maximum power consumption of 1L oil can be converted to 3.35kWh, the power consumption at 60km/h is 15.4kWh/100km, and the lowest power consumption at the same level is 5.3L/100km(WLTC).

  In addition, more than 90% acoustic material coverage, 9 key range extenders NVH optimization, and 7 key electric drive NVH optimization of the Xingyue L extended-range electric version make the all-electric switch accelerate to 100km/h, and the maximum noise in the car is only 64 dB, which is comparable to the pure electric driving experience. Thanks to the "e-CMA" world-class ultra-electric architecture, GEEA2.0 intelligent electrical architecture and full-stack software self-research capability, Xingyue L Extended Range Electric Edition inherits the world’s excellent safety genes, achieves the ultimate in active and passive safety, and demonstrates the global security strength.

Xingyue L Hi·P Raytheon extended-range electric SUV officially listed _fororder_image007

  In addition to integrating many leading advantages such as power, battery life, fuel consumption and NVH, Xingyue L Extended Range Electric Edition also has a very scientific and fun intellectual enjoyment space, an aurora texture aesthetic design with a call at a glance, and a caramel brown NAPPA top leather seat. Comfortable configuration. Matching the performance of the model and matching the price, looking at the current domestic new energy electric vehicle market, whether it is a joint venture, an independent brand or a new force, the Xingyue L extended-range electric version can be said to be the only one, and the listing price is absolutely value for money, which is an electric vehicle with a value of less than 300,000.

  Breaking the definition of "new" electric vehicle

  Releasing LOMOGrey Scrub Ash to Inject "Natural Improvisation" Life Aesthetics into New Energy.

  At present, most electric vehicles adopt fresh and bright color matching. The Star Yue L Extended Range Electric Edition went on the market this time, and released the low-key luxury and highly scientific LOMOGrey matte gray body color, creating a higher sense of value with the color representing "performance" and breaking the inherent definition of "new" electric vehicles.

Xingyue L Hi·P Raytheon extended-range electric SUV officially launched _fororder_image008

  LOMOGrey matte ash is the only original high-quality matte car paint for new energy SUVs of the same class, aiming to capture the wonderful with a simple and casual attitude and inject the aesthetics of "natural improvisation" into new energy. Thanks to the effect of LOMO camera with retro and film-sensitive filter, LOMOGrey’s body color, low-key matte and high-profile texture, such as noise particles in film photos, have evolved over time to interpret the secrets of light and shadow. In the process of manufacturing R&D, it is complicated to capture the matte ash with its own unique beauty, which is different from other colors, and it is a finished product at one time.

  It is understood that LOMOGrey adopted all kinds of ultra-luxury car standards, and finally presented unparalleled visual enjoyment to users. The color of this car has a unique magic of time. After 125 days and 3000+ hours, the standard aging test of super luxury car ensures that the gloss of the color is always above 90%. It has diamond-grade quality, adopts three-color coating fine chemical technology, and passes through 200+ rounds to verify the quality of strict screening finished products. The color of the car is very delicate and gentlemanly, and it is the same as the high-end luxury brands, with ultra-fine silica matte coating. The impromptu touch is silky, and the most delicate gloss consistency is achieved in the reflective range of 25 5.

Xingyue L Hi·P Raytheon extended-range electric SUV officially listed _fororder_image009

  In addition to LOMOGrey, which has both face value and performance, Xingyue L Extended Range Electric Edition has previously released a customized magic color Wangshu blue body color. As the first color-changing car paint, Wangshu Blue car body color is jointly designed and developed by Geely and Kansai, Japan. It adopts a refined color matching and painting process comparable to that of luxury cars, and has four layers of magic color painting technology. The refractive texture of light will also change with the light, reflecting bright blue light, which will be stable at first sight, amazing goodbye and charming.

  As a new masterpiece of Geely brand electrification development, Xingyue L Extended Range Electric Edition dares to break the inherent definition of electric vehicles, and will rewrite the market structure of new energy electric vehicles by comprehensively surpassing the technical strength of competitors. With the official launch of the L-range extended-range electric version of Xingyue, Geely Automobile has accelerated its transformation to "intelligent electrification" and entered a new stage of development, showing a new Geely with more "creativity, vitality and imagination" and injecting new kinetic energy into Geely’s comprehensive intelligent and electrified development. (Photo courtesy of Geely Automobile)

Headlines of cars

March in the spring is the best benefit of spring. Recently, Cheshang Moment was informed that as the first brand of high-end new energy vehicles in central enterprises, Lantu Automobile and Wuhan Wenlv cooperated with each other to provide 60 new executive electric flagship cars, Lantu Chasing Light, and provided free connection service for friends who came to Wuhan from other places. The unique "romantic meeting room in Wuhan" experience of the flagship car made their trip to Wuhan more convenient, comfortable and enjoyable.

Lantu Automobile has come up with the best products and services, warmly waiting for travel and helping Wuhan’s urban development. This is a social responsibility and responsibility that central enterprises should have. During the activity, 60 "special cherry blossom viewing drivers" will provide free connection service for foreign tourists around the fixed circular route "Yellow Crane Tower (fixed connection point) → Wuhan University (temporary stop point) → Liyuan Square (temporary stop point) → Hankou River Beach (fixed connection point) → Yellow Crane Tower (fixed connection point)" every day. Passengers do not need to make an appointment, wave and stop, take a free ride, and enjoy the scenic spots and cherry blossom resorts in Wuhan. Signs of "free ride for foreign tourists" are printed on both sides of the car body and the rear window, and two signs of "welcome to ride" and "existing passengers" are set on the front window of the car to facilitate tourists to identify the boarding status. The car also prepared a hand gift for tourists, making this city courtesy more unique.

The new executive electric flagship sedan Lantu pursues light, and the four seats are equipped with ventilation, heating and massage functions as standard, which can well relax the fatigue after the violent walk. Four-zone intelligent air conditioner, voice control four-zone temperature, real-time warm self-knowledge. Intelligent four-wheel drive, equipped with a million-level predictable magic carpet all-aluminum chassis, can adjust the damping force of the shock absorber in real time, and can have a silky driving experience regardless of acceleration, turning or bumpy road conditions. The longest battery life at the same level is 262km, and visitors can "see all the flowers in Wuhan in one day".

To create the ultimate products and empower a better life, Lantu Automobile always takes "warm heart technology" as its technical philosophy, and continues to carry out scientific and technological innovation to bring users a leapfrog experience. Whenever there is a big event, you must choose the map. Up to now, Lantu Chasing Light has successively helped dozens of heavyweight events to be successfully held. Phoenix. com reported that the two national conferences in 2024 designated guest cars, and the only official designated cars helped China-Africa Economic and Trade Expo, China 5G+ Industrial Internet Conference, China Entrepreneur Boao Forum, China Film China Watch Award and other large conferences or celebrations. Leap-forward luxury configuration experience, wide and long-axis back row "meeting room" is the highest travel courtesy for receiving foreign tourists in Wuhan, and it is also the highest travel scene for Lantu to chase the light.

Since its birth, Lantu Automobile has run out of the "Lantu Speed" that amazed the industry, achieving three cars in three years and three categories in three years. The core technology is self-developed and controllable in the whole stack, sailing to many countries, and its development potential is strong. Lantu Automobile will guard every courtier who comes to Wuhan 24 hours a day to provide users with high-quality, thoughtful and caring services. At the same time, Lantu Zhuiguang Online Store also prepared a romantic test drive ceremony for guests and friends, and participated in the test drive activities to win a beautiful and romantic test drive gift.

Can more than 20 animated films and summer movies highlight the encirclement of domestic animation?

  Beijing, July 16th (Yuan Xiuyue, Wang Xinyue), the client of Zhongxin. com, is different from last year’s summer file explosions, and the biggest winner of this year’s summer file will be animated movies. The reporter combed and found that this summer’s summer file gathered more than 20 animated films at home and abroad. At present, half of the top ten films at the box office are animated films.

  Then, under the encirclement of Spirited Away’s overseas animation such as The Lion King, Pet Secret 2 and Toy Story 4, can domestic animation stand out from the encirclement?

  The Lion King broke 400 million at the box office.

  The recent movie box office may explain the truth that there are still a few people who will pay for their feelings. Miyazaki Hayao’s Spirited Away was re-released in less than a month, with a box office of nearly 500 million. The live-action version of "The Lion King" was released for 5 days, and the box office exceeded 400 million. According to the forecast of Cat’s Eye Movie Professional Edition, the final box office of The Lion King may be nearly 1 billion.

  If Spirited Away’s box office is that the audience "makes up for the movie tickets that have been owed for many years", then The Lion King is a reconstruction of memories.

  The plot and music have not changed, but as Disney’s biggest emotional card, The Lion King has attracted many people to revisit it.

  Some people also commented that the short board of the live-action version just can’t be as unconstrained and imaginative as animation. It is also considered that the performance of fake animals is not rich enough, "facial paralysis." Some people make fun of it, and Zhao Zhongxiang’s dubbing is the "animal world".

  At present, the douban score of the live-action version of The Lion King is 7.5, which is much worse than the animated version of 9.0. However, it is not bad among several Disney animated films imported from China, second only to Fantasy Forest and Aladdin (7.8 points).

  After the Spring Festival in 2019, a Disney animated film will be released every other month. From Dumbo in March to Aladdin in May to The Lion King in July, there is the official Little Mermaid by Mulan. Disney’s plan to shoot a live-action version is in full swing, but at present, it seems that relying on IP is not easy.

  Two Hollywood classic IPS are both cold.

  Another recent American animated film, Pet Secret 2, is no better than its predecessor, with a box office of only 70 million yuan in the first week and only 130 million yuan at present.

  In 2016, this film, created by the original cast of Despicable Me, won 389 million box office in China, and also won the most profitable movie in Hollywood that year. It tells the story of pets fighting with each other when their owners are not at home.

  As a film that focuses on "selling cute", the narrative line of "Pet Secret 2" is more complicated, but it is not lacking in entertainment. Many people evaluate it as cute and interesting. However, some people think that the plot is young and old-fashioned, and it is not as good as the first one.

  It is not easy to "sell cute", and it is even harder to sell new ideas. When The Secret Life of Pets was released, some people once called it an animal version of Toy Story. This summer, the results of Toy Story 4 were not satisfactory.

  As a sequel, Toy Story 4 was produced with great care. It regrouped classic dubbing lineups such as Tom Hanks and tim allen, and 100,000 people scored 8.8 points in Douban. Some people commented that Toy Story 4 drew a satisfactory conclusion for this series.

  However, unlike the popularity of the North American market, the film earned only 199 million yuan at the domestic box office. Some people think that this is because the release schedule hit Spirited Away. Some experts also commented that the series of movies are easy to make the audience feel aesthetic fatigue.

  The two Hollywood classic IPS are both cold. It seems that it is no longer tried and tested to "lean on" IP and "hold" the box office.

  Nezha vs. Full-time Master

  In the summer of 2015, "The Return of the Great Sage of Journey to the West" emerged as a dark horse, relying on the word-of-mouth fermentation of "tap water" and made a box office of 956 million. Some people called it a phenomenal work of domestic animation in the past 10 years.

  More importantly, it broke the stereotype of domestic animation "being young". After that, some good works appeared in domestic animation, such as Big Fish Begonia, Great Protector, White Snake Origin and so on, but none of them can become phenomenal works.

  Recently, several domestic animation "Seed Players" will be released soon, including Ne Zha’s "The Peak Glory of Full-time Masters", "Future Machine City" and "The Battle of Luo Xiaohei".

  Similar to The Return of the Great Sage, Ne Zha also draws on the traditional stories of China. However, its adaptation is bolder. Nezha Jr. wears dark circles and has a perverse image.

  In the movie, Nezha is not a young hero, but "born as a demon", but has a heart to be a hero. Only by struggling with fate can you become a hero. Jiaozi, the director, once said that the theme of the film is "Breaking stereotypes and reversing fate". Recently, the film opened the first round of screening, almost full, and won a lot of praise.

  Its most direct competitor is The Peak Glory of Full-time Masters, which is adapted from Internet IP. The film tells the story of Ye Xiu, a professional e-sports player with a great god level, leading the team to overcome difficulties and reach the peak of glory.

  Although it is not as popular as Nezha’s "national IP", there are novels and cartoons ahead, and more than 160,000 people still mark them as "want to read".

  It is worth mentioning that there will be fresh faces in the summer file, such as Future Machine City, which was bought by Netflix for overseas distribution rights, and the big movie Luo Xiaohei, a high-scoring animated short film.

  Japanese national IP accompanies China animation market.

  In recent years, Japanese animated films have been in a state of accompanying running in China. Except for "Your Name" in Makoto Shinkai, which has a box office of 570 million, and nearly 500 million in Spirited Away, the rest are carnivals of a few people in China, which failed to continue its box office miracle in Japan.

  The Night of Destiny — — The Cup of Heaven II: Butterfly of Destiny was released for 5 days, with a box office of over 25 million and a douban score of 7.9. The film is based on the third story line in the Japanese adventure game Night of Destiny, which is called the top IP of ACG (animation) circle.

  However, some people have commented that this film is very unfriendly to ordinary audiences. If you don’t understand the world view and story line of this series, I’m afraid you won’t understand it.

  Another Japanese "God-class" IP "Game Life Zero" will soon be released in China. The film is adapted from the light novel of the same name written by Mimiya You. It tells the story that six thousand years ago, for the hope of human survival, Hubby, a girl from Kikai, joined hands with human leader Ke to launch the battle of "love". As early as two years ago, the film was released in Japan and performed well at the box office.

  In addition, cartoons for young children are still an indispensable part of the summer file, and "Sail 7: Crazy Machine City" and "GG Bond: The Incredible World" all arrive as scheduled. Last year, the movie "Sail 6" exceeded 100 million at the box office, and "GG Bond: The Incredible World" was recently released, with a box office of 30 million. (End)