On July 25, 2022, the Changan Deep Blue SL03 was officially launched through online live broadcast, becoming the first model in China to be launched with an all-electric lineup.

As the first strategic model of Changan Deep Blue’s new brand, Changan Deep Blue SL03 is equipped with a number of world premieres and the industry’s first mass production technologies, achieving three super breakthroughs in the fields of intelligence, battery life and three electricity. At this listing conference, a total of three energy forms and four configuration versions of pure electric version, extended range version and hydrogen electric version were launched. The official guide price of the new car starts from 16.89, of which the hydrogen electric version 699,900 yuan.

According to reports, the Changan Deep Blue SL03 was born on the EPA1 all-electric digital platform. At the level of intelligent driving, the Changan Deep Blue SL03 is equipped with more than ten intelligent driving assistance systems, including six ultrasonic radars, three millimeter-wave radars, and six high-performance cameras. It not only has clearer imaging and higher positioning accuracy, but also further enhances the safety of the vehicle.

In terms of configuration, the three power models of Changan Deep Blue SL03 are equipped with integrated adaptive IACC, and the whole system is equipped with intelligent driving auxiliary features such as lane changing assistance, intelligent panoramic imaging, and AEB automatic emergency braking. At the same time, Changan Deep Blue SL03 will also launch the APA7.0 remote valet parking system. After subscribing to this service, under the premise of meeting relevant national regulations, memory parking, remote moving, remote control parking and other functions can be realized in the main use scenarios of users.

Changan Deep Blue SL03 also creates a full-scene smart cockpit, which is the first mass-produced model in the world equipped with 8-core high-computing power super car chip 1.2.1 baseline and Android 11 operating system. The computing speed can reach 3.60 million times/second, the car RAM memory has reached 12G, the ROM memory has reached 128G, and the comprehensive performance is comparable to many high-end mobile phones.

Based on the strong underlying capabilities, the smart cockpit of Changan Deep Blue SL03 has functions and scene expansion capabilities, supporting Bluetooth/NFC non-inductive cabin, 3D holographic face login and other functions. Changan Deep Blue SL03 is also equipped with AR-HUD, and the imaging interface is 8.5 meters in front of the imaging distance equivalent to a 61-inch screen. In addition, the 14.6-inch sunflower screen is also an industry first, which can automatically deflect left and right 15 degrees with the driver.

In terms of battery life, under CLTC conditions, the pure electric version of Changan Deep Blue SL03 provides two versions: 515km and 705km. The extended range version has a comprehensive battery life of over 1200km and a pure electric battery life of over 200km. The hydrogen electric version of the model can reach 730km with full hydrogen and can also achieve 3 minutes of ultra-fast energy replenishment.

In terms of Sandian technology, Changan Deep Blue has also achieved breakthroughs. The Changan Deep Blue SL03 is equipped with Changan’s new generation of superset electric drive, achieving more than 95% of the system’s highest efficiency, leading the industry average. At the same time, the micronucleus high-frequency pulse heating technology pioneered by Changan Deep Blue SL03 realizes extremely fast heating at ultra-low temperatures, which greatly relieves the use restrictions of electric vehicles in extremely cold weather.

In addition, Changan Deep Blue is also equipped with the first domestic intelligent vehicle domain controller "Changan Smart Core", which integrates more than 1,500 core devices. It can realize the rapid upgrade of vehicle control software OTA in 3 minutes, and can also provide users with more accurate remote diagnosis and other services.

Zhu Huarong, chairperson and party secretary of Changan Automobile, said that Changan Deep Blue will launch six to seven new cars in the future, achieving full coverage from compact to large markets. At the same time, Changan Deep Blue will provide personal butler services. Fully adopt the new retail model of "online and offline integration, direct connection, direct collection of vehicles, and consistent prices".

According to reports, thanks to the rapid advancement of the "Shangri-La Plan", Changan Automobile has achieved rapid development in the field of new energy. Among the 10,000 patents of Changan Automobile, Changan Deep Blue has applied for a total of more than 1,300 patents, covering battery, electric drive, electronic control, intelligence, appearance and other fields, of which more than 1,000 are in the three-power field alone.

The continuous introduction of new technologies and new products has led to rapid growth in sales. In the first half of this year, Changan Automobile sold 84,958 independent new energy models, an increase of 127.26% year-on-year, far exceeding the national average growth rate.

Buying a car is a big deal for a family. Many consumers always think that they will drop more in the future, and then choose a satisfactory model, color, configuration, etc. In fact, there are so many suitable waiting for us. We did not reserve enough time to book a car in advance. By the end of the year, everyone is competing with you to grab it. The result is that the vehicle is not available, and the price is not negotiable! Today, take the Buick Envision as an example to see the national true transaction price, preferential discounts, sales volume, value preservation rate and other information of the new car, to help you understand the market situation of a car more comprehensively.

This site survey collected the real transaction price of the Buick Envision in the past year. The lowest transaction price of the Envision in the country in the past month is 143,200, the highest cash discount for the new car is 46,700 yuan, and the maximum discount for the new car is 7.54% off! The price is for reference only, and the actual transaction price is subject to the local dealer.

Choosing a car to buy a car? The difficulty of choosing a good car is almost catching up with the college entrance examination! But in fact, choosing a car is not difficult, it really depends on the sales volume. Everyone likes it, and it will not be much worse. Buick Envision has sold 31 cars in the past month, and you can see the recognition of new cars in the market from the sales chart below.

With the improvement of consumption level, the frequency of consumers changing cars is generally increasing in recent years, especially the share of the used car market is also increasing year by year. Now the vast majority of capable consumers will not drive a car to scrap. So the value retention rate is not only related to your sales rate, but also reflects the quality of the car, market ownership, user reputation, etc., and is also closely related to maintenance costs. The figure below shows the value retention rate of the Buick Envision. Is it within your acceptable range?

When we buy a car, we will pay attention to all aspects of this model in advance, especially the posts and word-of-mouth posted by car owners on major forums and vertical websites. In addition to the water army component, there are still some car owners’ real car experience worth learning from. Let’s take a look at the word-of-mouth score of the Buick Envision. The Buick Envision’s comprehensive score is 4.59 points, which is acceptable, so the Buick Envision can be considered.

If the price of Envision is right recently, then friends should hurry up and make a move! Linkage promotions in many places across the country, and there are as low as 30% off models.

Recently, some netizens posted a Changan Mazda EZ-6 car purchase invoice. The invoice shows that the purchased model is an EZ-6 pure electric BEV model, priced at 221,800 yuan. Once this news came out, it quickly caused an uproar in the automotive circle. Many people believe that the EZ-6, as the first new energy product of Changan Mazda, is the only model in the joint venture B-class car market to provide range-extending power. This price is mostly true, and the comer is not good.

So, what is the authenticity of this invoice? Judging from the pictures released, the invoice date of this car purchase is August 16, which is more than a month earlier than the pre-sale time on September 28. Under normal circumstances, when a new car is launched, whether it is an independent brand or a joint venture brand, the car company will have a complete time advancement process. For a joint venture car company like Changan Mazda, it is entirely possible for China and Japan to jointly decide to negotiate the price and start the relevant internal process two months in advance. In addition, although the sensitive information such as the code on the invoice has been coded, from the information of the invoicing party and the invoice seal of Changan Mazda Automobile Co., Ltd., this invoice does not look like a trace of fraud, it is likely to be internal outflow, high credibility. Therefore, we have reason to believe that the invoice shows that the selling price of 221,800 yuan is very likely to be the real price of EZ-6.

In fact, since the debut of the EZ-6 at the 2024 Beijing Auto Show, it has quickly become one of the hottest new cars in the field of joint venture new energy. There are two main reasons why it has attracted wide attention from the industry and consumers. First, the EZ-6 is at the forefront of styling and design, standing at the forefront of the joint venture new energy field. Secondly, the EZ-6 is the only model in the joint venture B-class sedan market to provide extended range power options. This technical advantage fills the gap in the field of extended range for the joint venture brand and is highly competitive in the market.

As far as the product parameters of the EZ-6 are concerned, there are many eye-catching highlights. From the perspective of body size, the length, width and height of the EZ-6 are 4921/1890/1485mm, the wheelbase is 2895mm, and the frameless door and hatchback design are adopted. This design not only conforms to the futuristic and technological sense of new energy models, but also retains the classic design language of Mazda, such as through taillights and four round gun downlights on both sides.

In terms of power, according to the information that has been exposed, the EZ-6 provides two forms of pure electric and extended range, and the whole system adopts a rear-drive layout. The power parameters of the pure electric version are 190kW, while the extended range version uses the same 1.5-liter range extender, and the power parameters are exactly the same. In terms of battery life, the pure electric model provides two range options of 480km and 600km according to the battery pack capacity. The extended range version of the vehicle can exceed 1300km on a single charge and a tank of fuel, which greatly enhances the convenience of consumers.

In terms of intelligent configuration, the EZ-6 is no less. It is equipped with Qualcomm Snapdragon third-generation 8155 chip, equipped with a 14.6-inch floating central control screen and full LCD instrument panel, as well as AR-HUD head-up display and 360-degree panoramic image. In terms of safety configuration, it provides a series of advanced functions such as a 180-degree panoramic chassis, adaptive cruise control, lane keeping assistance, and automatic parking. At the same time, the EZ-6 is also equipped with comfort configurations such as Sony audio, 64-color ambient lights, and zero-gravity seats, which are rare in the same level. It can be said to be full of sincerity.

From a market perspective, the pricing of the EZ-6 is very attractive. Compared with the Tesla Model 3 and BMW i3 priced at about 300,000 yuan, the Volkswagen ID7 starts at 227,700 yuan, and the EZ-6 pure electric version is only 221,800 yuan, which is very competitive. Changan Mazda’s pricing strategy obviously hopes to quickly gain a foothold in the joint venture new energy market through high cost performance.

Based on the information of all parties and Changan Mazda’s consistent pricing strategy, the price of the EZ-6 is expected to fluctuate between 18-240,000 yuan. If the pre-sale stage is combined with some awesome preferential policies, then the EZ-6 will likely cause a lot of pressure on the existing joint venture new energy models.

It is reported that the EZ-6 will be officially launched for pre-sale on September 28 and will be officially launched at the end of October. As more official information is gradually disclosed, the true market performance of this model will gradually emerge. In any case, judging from the information currently exposed, the EZ-6 is very likely to become one of the most eye-catching joint venture new energy cars this year. Next, let’s wait and see if it can stand out in the fierce market competition and trigger a new round of changes in the new energy market.

As a market observer, what is your opinion? Feel free to share your views in the comments section.

Fast Technology reported on April 22 that BYD Automobile announced its medium-sized pure electric SUV.Sea Lion 07EVThe official picture of the car is actually a shell-changing version of Song L.

The size of the new car is4830 * 1925 * 1620Mm, wheelbase 2930mmIt is a medium-sized SUV standard, and the interior adopts BYD’s latest design language, similar to the recently announced Qin L. The central control is an integrated design, with a full LCD instrument panel inlaid in it, and it is also equipped with a rotatable floating Pad.

The multi-function steering wheel is a four-spoke type, and it is also equipped with a compact electronic crystal gear lever. It also retains enough physical buttons to balance technology and ease of use.

It is worth mentioning that the car uses a large area of soft materials.It is wrapped in leather inside the door panel, steering wheel, center console and tee.With multi-color ambient lighting, the overall sense of luxury is very strong, and it has the design sense of an international factory.

In terms of details, the Sea Lion 07EV is equipped with leather perforated seats, which are expected to provide heating, ventilation and massage functions. It is also equipped with a brand stereo to highlight the texture.

According to previous news, the Sea Lion EV07 willEquipped with BYD’s "Eye of the Gods" high-end smart driverWith multiple driving functions such as lane keeping, lane navigation, lever lane change, traffic sign recognition, and intelligent speed limit, it is claimed to be able to fully learn the driving strategies of human drivers.

The car will also be equipped with a rear-wheel drive/four-wheel drive power architecture, iTAC technology, CTB body integration technology, front double wisharms, rear five-link independent suspension, and equipped with a cloud car intelligent damping body control system.The price is expected to be 20-260,000.

Netcom News During the 2024 Chengdu Auto Show, Lantu Zhiyin officially opened the pre-sale, and launched a total of 4 models with a price range of 209,900-266,900 yuan. As the first model developed by the Lantu brand based on the new generation of self-developed pure electric platform, Lantu Zhiyin adopts a new design language, with a strong sense of fashion in the overall shape, and its interior is also equipped with the industry’s first OLED curved edge sliding screen, co-pilot intelligent electric small table board and other configurations. In terms of power, the car offers single motor and dual motor power options, and the pure electric battery life can reach 625 kilometers. It is reported that Lantu Zhiyin is expected to be officially launched in the third quarter of this year.

In terms of appearance, Landu’s bosom friend adopts a new design language, and the overall shape has a strong sense of fashion. On the front face, the new car adopts a closed grille and a split headlight set design, combined with the through-the-LED daytime running lights to create a full recognition. In addition, the raised ribs on the cabin cover of the new car and the blackening elements at the details add a touch of sports to it.

The side of the new car adopts a multi-waistline design, and the A, B, C pillars, roof racks and rearview mirrors are blackened, which not only creates the visual experience of the suspended roof, but also makes its side shape more flexible. At the rear of the car, the slender through taillight group is lit and has good recognition, while the roof spoiler assembly and bright black rear surround further enhance the visual layering and motion properties of the tail.

Inspired by the borderless aesthetic, the overall layout and design are simple and textured. It is worth mentioning that the car is equipped with the industry’s first OLED curved edge sliding screen, which can move according to the different usage scenarios of the main and auxiliary drivers, and has rich built-in entertainment resources. In addition, the Lantu bosom and auxiliary drivers are also equipped with an intelligent electric small table board to further expand the utilization rate and practicality of the interior space.

At the same time, the new car will also embed the dashboard in the trend position of the air conditioner and be equipped with a head-up display system, making the overall style of the interior more simple. In addition, the Landmap bosom friend also has a built-in new generation of self-developed car machine system, which not only greatly improves the sense of interaction, but also provides a variety of micro-scene modes that can be edited and downloaded by yourself. Among them, the front rest mode can support the main and co-pilot to lie down and reset with one click; under the surprise mode, the swipe screen moves to the main driver/co-pilot, and the screen displays the surprise content set by the user in full screen.

In terms of details, Landu Friend has used soft package materials on a large area of the interior, and eco-friendly materials and baby-accessible environmentally friendly interior materials have been applied in positions such as seats, steering wheels, seat belts, etc., which is very textured as a whole. In addition, the new car is also equipped with 128-color stepless ambient lights, hidden skin audio, front windshield acoustic glass and other configurations to create a more comfortable and quiet interior cabin atmosphere.

The seat back and seat cushion of the 10-layer zero-pressure comfort seat equipped by Landu Zhiyin add multiple layers of comfort sponge layers than ordinary seats, providing better ride comfort performance. In addition, the rear legroom of the new car is 969mm, and the width of the rear seat is also 1380mm; the trunk storage space is 527L in the standard state, which can be expanded up to 1328L, and there is also 72L of second-layer storage space.

In terms of body size, the length, width and height of the new car are 4725/1900/1636 (1653) mm respectively, and the wheelbase is 2900mm. Landu Zhiyin is the first model developed by the Landu brand based on the new generation of self-developed pure electric platform. It adopts the 800V platform and provides single-motor and dual-motor power options. Among them, the single-motor version provides 215kW and 230kW motors, equipped with a 77kWh battery pack, and the cruising range under CLTC conditions is 625km. The four-wheel drive version has a total motor power of 320kW, a total torque of 435N · m, a battery capacity of 76.9kWh/77.3kWh, and a cruising range of 570km.

(Photo/text, Zhang Xiaoyi)

Original, Wang Yaqi, e-commerce online

Text | Wang Yaqi

Editor | Sask

The mini-drama market is welcoming a "regular army", and this time, it is Zhou Xingchi.

On June 2, Zhou Xingchi’s short drama "Golden Pig and Jade Leaf" was launched, and the first hour of go LIVE’s broadcast volume exceeded one million. As of press time, the first episode of the update has attracted extensive attention in the industry, and the broadcast volume in two days exceeded 31 million.

As a heavyweight figure in the domestic comedy industry, the name "Xingchi Zhou" itself has its own popularity. Especially in the past two years, the output of "Xingye"’s works has not been high – in addition to serving as an executive producer in last year’s animated film "Monkey King", the last film where Xingchi Zhou served as director was "New Comedy King" in 2019, and the work basically remained "updated every three or four years".

This means that although "Golden Pig and Jade Leaf" is a short drama, it has the appeal of "Star Lord", and the audience chassis will not be weak.

From Chen Sicheng, Wang Jing to Zhou Xingchi, the end of the "regular army" is making micro-short dramas gradually standardized and marketable from a supplementary shooting method. The "2023-2024 China Micro-Short Drama Market Research Report" shows that the micro-short drama market size has reached 37.39 billion yuan in 2023, is expected to exceed 50 billion yuan in 2024, and will exceed 100 billion yuan in 2027.

In 2023, the total box office of Chinese movies is 54.92 billion yuan, and the micro-drama market has reached 68% of the movie box office.

Ten years ago, online dramas, like today’s short dramas, gradually occupied the market share of the traditional film and television industry. Ten years later, micro-short dramas became popular in the market. For actors and directors who are familiar with long videos, shooting micro-short dramas is often ridiculed as "dimensional reduction", but as short dramas become more and more popular, this ridicule began to weaken, and instead, audiences chasing short dramas quietly became a new trend.

However, one question was, could Zhou Xingchi win the reputation of the short drama by relying on the big director and famous characters?

Zhou Xingchi made a short play and encountered acclimatization

"Golden Pig Jade Leaf" tells the story of a "romance scam". The main plot revolves around intern lawyer Ye Xiaolai teaming up with live streaming host Zhu Hao to uncover the truth of the "romance scam" in order to save his sister Ye Xiaohui. From the first episode, it can be felt that the filming team tries to generate jokes in the process of joint adventure through the strong contrast between Taiwanese girls and Northeast guys.

With the golden sign of "Zhou Xingchi", whether it is the production team, the cast or the texture of the picture, it can be seen that they have spent a lot of time. In terms of actors, "Golden Pig and Jade Leaf" has invited many comedians such as Tudou, Jiang Shimeng, Pai Xiaoxuan, Zhang Baiqiao, Xu Zhisheng and so on. In terms of shooting methods, the use of film-level photography art teams also guarantees the camera presentation of short dramas.

However, after the first episode aired, it was obvious that "Golden Pig and Jade Leaf" encountered "acclimatization" in the skit industry.

Some netizens commented: "If it wasn’t for Zhou Xingchi, I might not have clicked on this short drama." The lack of fast pace and dense setting of explosive points are the most criticized problems. The first episode is more than 6 minutes long, but the plot is still in the foreshadowing stage – which is obviously not in line with the viewing habits of the short drama audience. According to the data compiled by the short drama study room, in the popular short dramas from January to July 2023, 90% of the themes are still dominated by "cool", such as God of War, crossing, rebirth, counterattack, etc., which are all popular themes.

In the first episode, the only joke that was caught by netizens was a joke by comedian Xu Zhisheng. The company employee he plays uses "irony" to convey a number of social hotspots such as "nuclear sewage in Japan" and "the proliferation of shootings in the United States". But this is obviously not related to "cool". From the plot of a single episode, I can’t feel the ups and downs of the plot. In summary, it is "not enough to catch people".

In an interview with The Beijing News, Yi Xiaoxing, the executive producer of "Golden Pig and Jade Leaf," once said, "With the sign of Stephen Chow hanging, the layout of what you make is smaller, and it seems almost interesting." This may also be the reason why "Golden Pig and Jade Leaf" bypasses the market-proven answer to the cool drama, and instead combines suspense, love, comedy, thriller, action and even science fiction elements into one drama.

The short dramas that have become popular since last year, such as Fang Mimeng, the producer of "Black Lotus Superior Manual" and "I will be a stepmother after the 1980s", have said as early as the official account era that the highest forwarding rate of the title is nothing more than "hot spots, money, sex, violence". After starting to shoot the short dramas, the dramas that come out of the circle are also closely attached to "revenge", "reversal", "counterattack" and other eye-catching elements. In contrast, the concept and layout of "Golden Pig and Jade Leaf" have been established, but whether the plot can attract the audience will be a more difficult challenge.

On the other hand, although it is a short play, "Golden Pig and Jade Leaf" is more like a work under the shell of a traditional film and television drama.

It started on April 12 and finished on the 25th. It only took 13 days to shoot in total. The short shooting period is in line with the usual characteristics of short dramas, but in terms of shooting methods, it is reported that it adopts the rhythm of movies, but the plot is split into 24 episodes. This directly led to its plot promotion being "film-style succession", and the single-episode viewing experience was not good. In fact, it did not grasp the essence of short dramas. In addition, on the short video platform with vertical screen viewing as the mainstream, the use of horizontal screen shooting is not in line with the consistent viewing habits of short drama audiences.

At present, "Golden Pig and Jade Leaf" has only been released for one episode, and it will start to be updated during the Dragon Boat Festival. This method of breaking down movies into short videos has almost never been tried before. Whether it can break industry stereotypes depends on whether the plot of the second episode can reach a breaking point.

Compared with grades, amplifying the "Stephen Chow effect" is more critical

The birth of "Golden Pig Jade Leaf" is inseparable from the promotion of the short video platform.

In January this year, Douyin announced an exclusive collaboration with Stephen Chow to develop and operate "9527 Theater". "9527" is named after Stephen Chow’s classic film "Tang Bohu Dips Autumn Fragrance". Chow played Tang Bohu sneaking into Washington as a servant, and the servant number was "9527" at that time. According to New Arm, Douyin and Chow are expected to be paid at least about 30 million yuan for the 9527 theater, but it is not clear how many skits will be filmed.

"E-commerce Online" once mentioned in "The" Rapid "Short Drama, Using 100,000 Costs to Leverage Ten Million Businesses" that there are different sharing standards for the cooperation between the producer and the short drama company and platform. First, the account sharing system, the company and the platform will guarantee the bottom income of the producer and the user’s payment of the account sharing income, which can reach 7% or more; second, the buyout system, the company and the platform spend a certain price to buy out the series, and the producer cannot get the subsequent account sharing. In the profit model, there are also brand customization, user recharge, paid subscription and other methods.

At present, "Golden Pig Jade Leaf" has not yet started paid episodes, and the first season has not been implanted with advertisements, so the income cannot be observed. However, according to the short play study room, the second season of "Golden Pig Jade Leaf" has been sold on February 28 this year, and the price has reached 8 million yuan.

Zhou Xingchi is a golden signboard. If fans pay attention, they will find more than 100 easter eggs with Zhou Xingchi elements in "Golden Pig Jade Leaf", which can be called "Super Love Killing". But how long this head appeal can last may be marked with a question mark.

Some netizens said, "Zhou Xingchi has never understood that the audience likes to watch him, not watch him shoot other people." Many fans also questioned this time’s "Golden Pig Jade Leaf": "Is the star content low? Zhou Xingchi neither directed nor acted, is this a real-life version of’romance scam ‘and killed me?" Contrary to the audience’s expectations, Zhou Xingchi served as the producer of "Golden Pig Jade Leaf" this time, directing the creation of characters, plot setting and post-editing, but did not star or direct.

However, even if the famous director ends up, it may not necessarily make the audience buy it. Not long ago, Wang Jing, a director who has directed many business cards such as "Nine-Pin Sesame Official" and "God of Gamblers", ended up shooting a short play and served as the screenwriter + director of "Billions of Silly Princes". For this reason, "Sister Pomegranate" Yuan Qiongdan was invited to play the mother of the heroine in the play. The play has a total of 100 episodes, and the last 90 episodes need to be paid to watch, and it will cost about 150 yuan to unlock the whole film. But as of press time, "Billions of Silly Princes" has only been played 8.60 million times in Douyin.

Since the development of micro-short dramas, big factories and platforms with more resources and strength have been discontinued one after another. Kuaishou is one of the earliest platforms to enter the market. It launched the "Xingmang Short Drama" record label very early to build a quality support system for short dramas. In January this year, Douyin launched the "Chenxing Plan" to support high-quality content creators, announcing that it will invest the highest million-level cash and 100 million-level traffic support for single works.

The platform’s enthusiasm for short dramas is not difficult to understand – there is a joke in the short drama industry: "The producer and the distributor are all working for the platform. Your drama may be mushy, but the platform will not lose money". This is because the cost of in-feed ad will account for 80% or more of the total cost of a short drama from production to market. There have been media reports that even in a relatively ideal situation, the ROI (return on investment) of the domestic market can reach 1.1-1.2, that is, spend 1 million yuan in-feed ad to earn 100,000 yuan.

In addition to the competition between platforms, the various roles in the traditional film and television industry chain, the "regular army" is also quietly entering the industry. For example, Chen Sicheng also prepared a mini-drama of the same name after the movie "Vanished Her" exploded.

Drawing in Zhou Xingchi, can "Golden Pig Jade Leaf" win word-of-mouth? It is still unknown.

But perhaps for the short video platform, word-of-mouth is no longer so important. Through the "Zhou Xingchi effect", pulling more big directors, famous celebrities and brands to settle in, jointly making the cake bigger and attracting more small and medium-sized players, may be a sure-fire business. As for switching from long videos to short videos, will you encounter "acclimatization"? When the head practitioners with their own traffic enter the game, constantly explore the gameplay and accumulate experience, the quality of short dramas is bound to have a qualitative leap, and a more word-of-mouth short drama record label will be born.

Original title: "Zhou Xingchi shot a short play, the first episode on the line has been credited 30 million?"

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The spotlight in the entertainment industry has undoubtedly fallen on Lisa recently, who participated in a controversial show, the Crazy Horse Show. This was supposed to be a personal matter for her, but as the incident unfolded, Yang Ying and Zhang Jiani were also involved.

It is reported that Zhang Jiani was photographed showing up at the Crazy Horse show and kept taking pictures, looking very happy. Although Yang Ying was not photographed entering the show, someone broke the news that she appeared at the door. This made netizens question whether their behavior was appropriate. After all, the performance form of Crazy Horse Show is relatively special.

At that moment, a person claiming to be the mother of a minor reported Yang Ying to the relevant departments, hoping to ban her. The reason is that Yang Ying’s public appearance to watch Crazy Horse Show has caused a lot of public opinion. The mother said that her 11-year-old daughter even called classmates to perform striptease and hold parties in public in support of Yang Ying.

As soon as the news came out, it immediately caused widespread attention and discussion among netizens. Some people questioned the authenticity of the news, thinking that it was made up. However, Yang Ying was **** it should be true, because there are pictures and the truth. This made many fans feel chilled, because according to the usual attitude of celebrities, it is generally a disguised admission that Yang Ying really watched Crazy Horse.

In the face of such questions and reports, Yang Ying has not responded. She has not denied that she watched Crazy Horse, nor has she offered any explanation or clarification for the reported incident. This has left many fans disappointed and dissatisfied that she has not taken due responsibility.

In this regard, an industry insider revealed that because of Yang Ying’s controversial behavior, the advertising operation of a certain platform has begun to investigate her advertisements. If what the industry insider said is true, then Yang Ying’s star path may be seriously affected, and even face a "soft ban".

Not only that, but also netizens found that setting Yang Ying’s photo as an avatar was not allowed. This detail further aroused the suspicion and dissatisfaction of netizens, thinking that there might be something wrong with her. However, just as everyone was discussing, Yang Ying’s fan official blog responded that the inability to change the avatar was due to a system problem and had nothing to do with Yang Ying herself.

Although the fan official blog explained this, because Yang Ying did not respond personally, netizens were skeptical of its credibility. They hoped that Yang Ying could respond to the matter in person and clarify the truth. If he really went to Crazy Horse Show, he should admit it generously; if he didn’t go, he should quickly deny it. This unclear attitude will only make fans feel chilled and disappointed.

In this incident, whether it is Lisa, Yang Ying or Zhang Jiani, they should be held responsible for their actions. As public figures, they should understand the consequences of their actions. Especially for fans who are minors, their actions may have a bad impact and demonstration effect. Therefore, they should act cautiously and set the right example.

Overall, this incident has aroused netizens’ attention and reflection on the behavior of entertainment celebrities. We call on all public figures to consciously abide by laws and regulations and social morals and good customs; at the same time, we also hope that relevant departments will strengthen supervision and punishment to maintain normal social order and public interests.

Responsible editor:

Deng Chao stills

　　　 1905 movie network feature 　Who would have thought that the Golden Goblet Award for Best Actor at this year’s Shanghai International Film Festival would be awarded to Deng Chao, Duan Yihong, and Guo Tao all at once. As the saying goes, three women have one play, and these three men did sing a good show in "Burning Sun", but Deng Chao and Duan Yihong have more roles, and various "love" scenes between the two have made the media who have seen the film think that this should be a double male play. Of course, Guo Tao’s acting skills are also very good. Let’s reveal the relationship between the three in the film for netizens.

"The Burning Sun" Duan Yihong stills

　

Deng Chao VS Duan Yihong: The gangsters and the police compete for wits and courage, and the first is to sell corruption without limit

　

　　　 Deng Chao played a young man in a small town who raped a girl when he was young, causing the other party to suffer a sudden death from a heart attack, and then embarked on the road of escape. Seven years later, he and his two brothers changed their faces, and Deng Chao became an assistant police officer, who was very serious and responsible. Duan Yihong was the newly appointed sheriff, and he was very optimistic about Deng Chao at first, and the two soon became good partners at work. However, as various clues continued to emerge, Duan Yihong began to suspect that the massacre of the year was related to Deng Chao, so a game of cat and mouse began.

　

　　　 In order to hide his fingerprints, Deng Chao used his habit of twisting cigarette butts with his hands, so Duan Yihong took his fingerprints with soot. Duan Yihong had an important clue that the criminal had raped the victim. In order to dispel Duan Yihong’s doubts, Deng Chao did not hesitate to betray his appearance, had a relationship with the gay designer played by Lv Songxian, and specially attracted Duan Yihong to come. When Duan Yihong saw the naked scene, the expression in his eyes was definitely distressed rather than shocked in the eyes of the media watching the film.

　

　　　 Although it is an opposing relationship, even if the final mystery is solved, Duan Yihong and Deng Chao have always been in a state of mutual admiration and mutual concern in the film, especially the scene where Duan Yihong went to visit him in prison after Deng Chao was arrested. Deng Chao, who was handcuffed and shackled, was very embarrassed. Duan Yihong kindly lit a cigarette for him, and his eyes were full of pity. At the press conference, Duan Yihong said that maybe he really fell in love with Deng Chao in that scene, and he cried because he was too deep into the play.

　"The Burning Sun" Guo Tao stills

Deng Chao VS Guo Tao: After many years of brothers accidentally making mistakes, they changed their face and wanted to atone for their sins and were finally arrested

　

　　　 In the play, Deng Chao, Guo Tao, and Gao Hu were brothers who grew up together. Guo Tao was the eldest and Deng Chao was the youngest, and the rape case was committed by Deng Chao, but all three were related to the killing incident, so they hid together. However, after the incident, Gao Hu was accidentally stabbed blind in his right eye, and since then, he has shown himself in a silly state, and there are not many scenes. Among the three brothers, Deng Chao and Guo Tao have more opponents.

　

　　　 Seven years after the crime, Guo Tao opened a rental, but he didn’t dare to call the police even if he was robbed and stabbed. He chased thieves and was slashed and didn’t go to the hospital. He did a lot of good deeds but never kept his name. First, he was afraid of being found out about the crime of the year, and second, he was also trying to atone for his crime. He rented a house with Deng Chao, who was an assistant police officer, and visited Gao Hu, a fisherman, from time to time. The relationship between the three brothers never weakened.

　

　　　 Compared to the infinite relationship between Deng Chao and Duan Yihong, Guo Tao and Deng Chao really only showed a small-scale relationship, supporting each other for all these years, and evading Duan Yihong’s investigation together. The bigger highlight of Guo Tao is actually the emotional drama between Wang Luodan. Although the love between this young and beautiful girl and the middle-aged diaosi uncle is not so comfortable to watch, Wang Luodan’s upper body is naked as a mirror. The courage is still very commendable.

　

　

Recently, the new lineup of "Running Man" in 2024 has attracted widespread attention. In this storm of lineup changes, Sha Yi, a former veteran member of the show, is suspected to have withdrawn voluntarily, and Cai Xukun and Yang Ying will no longer participate in the recording of the show. This news undoubtedly brought huge surprises and shocks to fans.

It is reported that in order to maintain the influence and attractiveness of the show, the program team is actively looking for new forces with variety sense and popularity to join. This move is undoubtedly to inject new vitality into the show and make it stand out in the highly competitive market.

First of all, we are concerned about Sha Yi’s withdrawal. As a member of "Running Man", Sha Yi contributed a lot of laughter and tears to the show. However, as the show develops and the audience’s tastes change, Sha Yi may feel that his role is no longer so important, so he chose to withdraw voluntarily. This mature mentality and sense of responsibility are admirable.

At the same time, we also look forward to seeing the future development of Cai Xukun and Yang Ying. These two young artists have already made their mark in the entertainment industry with their own efforts and talents. Their departure may mean that they want to seek more challenges and development space, which is also an indispensable part of an artist’s growth process.

In conclusion, the exposure of the new lineup of "Running Man" in 2024 has undoubtedly brought a visual feast to the audience. We believe that regardless of the change of new and old members, "Running Man" will still maintain its unique charm and influence and become a leader in variety shows. Let’s look forward to this new chapter full of infinite possibilities!

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　　At 10:00 on August 20, domestic 3A"Black Myth: Wukong" (hereinafter referred to as "Black Myth") went live. Within 24 hours, the pictures, videos, live broadcasts and discussions of this action role-playing set in Chinese mythology were overwhelming.

　　People outside the circle have not had time to understand what "Black Myth" is, and the endless cultural tourism marketing and joint cooperation have already swiped the screen social network. Luckin Coffee, Hisense and other brands entered the market; on the second-hand trading platform, the original price of "Black Myth" physical collector’s edition, which was originally priced at 1998 yuan, has been hyped several times, and some sellers bluntly said "the price will be raised to 10,000 yuan tomorrow"; overseas players also participated in this carnival…

　　"The appearance of’Black Myth ‘fills the gap of domestic 3A games, and has the core of domestic Westward Journey culture." Industry insiders Xiang Nandu and N Video reporters analyzed. In fact, there are traces of this "breaking the circle" debut. Four years ago, the demo video was released, two years ago, Shanxi Cultural Tourism had combined the game for promotion, and an offline trial was held a year ago. Every move of "Black Myth" has attracted the attention of the outside world.

　　Therefore, on the day the game was launched, the producer Feng Ji believed to himself: "Even if you have never played any action adventure games, I am confident that Black Monkey (the game’s nickname) will be your suitable first love."

　　The domestic 3A game "Black Myth: Wukong" was launched on August 20.

　　After years of planning, you will reach the top when you go online

　　This is a carnival that has been planned for years.

　　"I was an assassin in Egypt, a demon hunter in another world, a dragon hunter, a knight, everything. Now I finally see a glimmer of hope that I can return to the other world in my own country and be a monkey brother." When Black Myth released its first real-world demo video four years ago, the most popular comment said so.

　　On August 20, four years later, Black Myth, which had been in the works for seven years, was finally launched.

　　On the day of the game’s launch, "Black Myth" quickly topped the list of the hottest games on the game platform Steam with the data that the number of online players exceeded 1 million at the same time. 24 hours after the launch, as of 10:30 on the 21st, the number of online players of the game on Steam has exceeded 2.20 million.

　　"Black Myth" topped the list of best-selling and most played games on Steam.

　　Not only did it reach the top of the game list, but the related topics of "Black Myth" also exploded on social media. "The company is on vacation to play games", "Luckin Coffee joint products are sold out", "Redmi mobile CEO’fish ‘playing games" and other topics kept swiping the screen.

　　Black Myth has finally given long-awaited gamers a run for their money. "It’s like the Chinese have made a big Avengers movie, especially in terms of special effects and technology," Mr. Erin, a pseudonym, told Nandu. "And it’s based on our own cultural story, not western mythology."

　　Xie Cong (a pseudonym), after experiencing it for 5 hours, commented on "Black Myth" as "exquisite graphics, silky operation, and restoration of the world view of" Journey to the West ". He sighed:" Children who read Journey to the West when they were young should imagine that they can kill demons like Wukong! "

　　At the same time, some players have raised some feedback that the experience is not good. Seinfeld (pseudonym) said that it took him more than three hours from finding the first boss to defeating it. "The game does not have a map system to guide, it is easy to get lost, and it takes a lot of time and energy to find the way."

　　Why is "Black Myth" so popular?

　　Pan Helin, a well-known economist and member of the MIIT Committee of Experts on Information and Communication Economics, said in an interview with reporters in Nandu, "because there was no one on the domestic 3A track before."

　　The so-called 3A games refer to stand-alone games with high development costs, long cycles, and high consumption of resources. Pan Helin pointed out that the fundamental core of 3A games is experience. In the past, there were no domestic 3A games, and many players lacked this experience.

　　"The appearance of’Black Myth ‘fills the gap of domestic 3A games, and has the core of domestic Westward Journey culture." He believes that there will be many 3A game works in the future, and there will be many puzzles needed to fill the gap in the industry. "All in all, as long as it is a blank field, the first one to enter will definitely be popular."

　　Despite its diverse cultural backgrounds, "Black Myth" still attracts many foreign players, who use words like "crazy", "beautiful", "incredible" and "greatest" to express their love for the game.

　　On overseas platforms, in order to familiarize and understand the game, some foreign netizens dug out the foreign version of "Journey to the West" and said that they had read the story before the game was launched. Foreign netizens who have not read "Journey to the West" are also asking each other which version of the translation they should buy. Others in Vietnam recalled their experiences watching TV dramas and shouted, "Sun Wukong is a god!"

　　Cultural tourism "cross the circle", which has been promoted two years ago

　　On the first day of its launch, "Black Myth" gained attention from both inside and outside the gaming industry, dominating the hot search list and forming a trend of national discussion.

　　Wang Teng, deputy general manager of Xiaomi’s marketing department in China and general manager of the Redmi brand, wrote that the first thing he did when he arrived at the company was to download "Black Myth", which was once a hot search topic. Entertainers Wang Mian and Yang Di also posted photos of themselves playing the game on social media, while actor Chen He posted that "it is uncomfortable to play on a plane".

　　Compared with some players who are attracted by the popularity of the game, their gaming peers can better appreciate the significance of opening the first domestic 3A game.

　　"After more than 20 years in the industry, I would never have imagined that the best stand-alone game in the world was developed by the Chinese, just like a dream." Charles Young, editor-in-chief of IGN China, wrote excitedly.

　　Huang Yimeng, CEO of game company Heartbeat Network, commented publicly: "Black Myth is a huge milestone that can influence the future direction of China’s game industry, inspire more talented creative teams, and go downThis single-plank bridge, try to make a decent stand-alone game and win more respect and rewards. "

　　"This game not only carries the hopes and dreams of the domestic game industry, but also a masterpiece that we as supporters look forward to together," Sichuan Muziyang Technology Co., Ltd., which specially announced a day off for the launch of "Black Myth", wrote in its holiday announcement.

　　Nandu reporters noticed that many domestic game companies decided to take a holiday on August 20 to allow employees to experience the game. Among them, Chengdu Youcha Technology Co., Ltd. not only took a half-day holiday, but also reimbursed employees for the cost of purchasing the game.

　　The head of Gamera Game, the game publisher, told Nandu reporters that the company had a day off on August 20 to allow employees to experience the game at home. "We are a game distribution company ourselves, and all our colleagues are game-loving players. When we encounter a game masterpiece, we will take a holiday to let employees experience the game at home."

　　After "Black Myth" was officially launched, cultural tourism and propaganda departments in various places also took advantage of the opportunity to conduct cultural tourism marketing.

　　Sichuan "Anyue Rongyi" released a video to compare and show the Anyue stone carvings in the game and in reality, with a caption saying that "the Anyue stone carvings in reality are more and more beautiful than in the game"; Anhui "Anqing Cultural Tourism" released a video to share the local attractions Tianzhu Mountain and Baizhai that appeared in the game; Zhejiang "Lishui Cultural Tourism" WeChat official account released an article introducing the Lishui Shisi Temple, where "Black Myth" was filmed…

　　Many cultural and tourism departments released propaganda content related to "Black Myth".

　　Shanxi Cultural Tourism is known as the "biggest winner" in this round of traffic carnival, which also stems from the local promotion that has been carried out before the game is launched.

　　According to reports, most of the game filming locations disclosed by "Black Myth" come from Shanxi. As early as two years ago, the Shanxi Provincial Cultural Tourism Department has launched a promotion in conjunction with "Black Myth", and its Bilibili official account has launched a series of videos "Follow Wukong to visit Shanxi". At present, the series has 9 videos, and the cumulative playback volume is nearly 5 million.

　　The official account of the Shanxi Provincial Department of Culture and Tourism released a promotional introduction to "Follow Wukong to visit Shanxi".

　　Ding Daoshi, an internet analyst, told reporters in Nandu that the local cultural tourism "ride on one’s coattails" is a good thing, combining games with culture to achieve a two-way journey. "Many scenes in’Black Myth ‘are directly based on historical and cultural attractions, and they came to’hit the hot spots’ at the right time."

　　The surrounding fire broke out, the producer "already expected it"

　　The popularity of "Black Myth" in the commercial field continues to grow.

　　It is reported that there are four versions of the game, namely the digital standard version priced at 268 yuan and the digital version priced at 328 yuanEdition, the physical version of 820 yuan and the physical collector’s edition of 1998 yuan. Among them, the physical version and the collector’s edition are sold out immediately.

　　According to estimates by third-party institutions, from June 8th to July 13th, the pre-sale sales of "Black Myth" have exceeded 1.20 million copies, and the pre-sale sales have exceeded 400 million yuan.

　　The customer service staff of the Black Myth self-operated flagship store told Nandu reporters that two batches of the game’s physical deluxe version and physical collector’s edition were each released, and the same ID account could purchase a set of both the deluxe version and the collector’s edition. At present, the products have been sold out.

　　Black Myth: Wukong physical collector’s edition.

　　Nandu reporters searched and found that on the second-hand trading platform, the price of the physical collector’s edition of "Black Myth", which was originally priced at 1998 yuan, has been fried to 2480 to 9998 yuan. There are also many users who put up goods at 7.7777 million yuan, 999,900 yuan and other prices. The caption said "not for sale, just show off".

　　A seller told Nandu reporters that he grabbed it during the second wave of pre-sales on June 18 this year. After the sale started, the page showed that it was sold out. "Keep clicking, and finally got it."

　　"Today (20th) I can still sell more than 6,000, which is a loss." Another seller said that he grabbed two sets of physical collectors’ editions with different accounts and resold them at a price of 4,888 yuan each the day before the game was officially launched.

　　After the game went live, in the seller’s store, the "Black Myth" physical collector’s edition set is still on sale. "There is a price increase, and the price will increase to 10,000 yuan tomorrow," he told Nandu reporters.

　　The high traffic of "Black Myth" has also attracted a large number of brand collaborations.

　　On August 19, Luckin Coffee launched its joint product "Black Myth Tengyun American Coffee" with "Black Myth" and related promotions. That morning, many netizens posted that the store’s ordering system was faulty, and the joint package coupons purchased in advance could not be verified.

　　In this regard, some netizens complained of "being played by Luckin as a monkey". Subsequently, Luckin Coffee officialThe post responded that there was a brief problem with the package system in the morning, which has been fixed. The peripheral products of the joint package have been sold out, and a replenishment plan has been formulated. It is estimated that the production will take about 15 days.

　　Luckin Coffee is a joint product of Black Myth: Goku.

　　Not only that, on the "Opening Ceremony" event page of the Black Myth self-operated flagship store, there are 21 joint peripherals for sale, including Hisense e-sports screen, Lenovo computer host, MSI graphics card, state-driven solid-state drive, Feizhi gamepad, and Jikos Industrial joint T-shirt. Among them, the Lenovo computer host with a pre-sale price of 15,999 yuan has been paid by 803 people.

　　In Ding Daoshi’s opinion, although the game is a 3A masterpiece rooted in the traditional Chinese culture "Journey to the West" IP, the entire production process, production model, game engine, operation mode, etc. are all biased towards globalization, allowing global players to get started quickly.

　　At the same time, Pan Helin also pointed out that there is still much room for improvement in the game’s storytelling and open exploration of "Black Myth". "The game’s storytelling is to give players a greater touch and immerse them in it. In contrast, those monster levels and the sense of attack are not so important. In addition, open-ended games should increase player freedom."

　　The producers seemed to have anticipated the game’s explosion.

　　Five hours before the game’s global unlock, Feng Ji, the producer of Black Myth, posted on social media: "The magic of a good game is that it allows you to immerse yourself in the present moment; immersing yourself in the essence of the present moment must be a serious experience of selflessness. The more straightforward truth is that drinking water is refreshing when you are thirsty, and eating is fragrant when you are hungry."

　　Produced by: Nandu Instant

　　Coordinator: Nandu reporter Xiang Xueni Zhang Qianhan