Dutch brother, Jake Gyllenhaal and Jacob Bartrand laughed heartily.

The main creative team of the film Spider-Man: Heroic Expedition, jointly produced by American Columbia Pictures and Marvel Pictures, recently appeared at CCXP in Sao Paulo, Brazil. Actors Tom Holland, Jake Gyllenhaal and Jacob Bartrand attended the event. There was not only close interaction between the main creator and the fans, but also a number of movie materials were released. The new version of Spider-Man’s battle dress was cool and exquisite, and the first trailer was full of material. During the trip to Brazil, the filmmakers were full of sincerity.

Dutch brother, Jake Gyllenhaal and Jacob Bartrand danced live.

Spider-Man’s surprise at the comic exhibition continued, and Dutch brother’s impromptu dance smashed the audience.

The movie Spider-Man: Heroic Expedition recently appeared in the Comic-Con in Sao Paulo, Brazil. This time, the official sent three important roles-Tom Holland, the new version of Spider-Man, Jake Gyllenhaal, the secret guest, and Jacob Bartrand, Spider-Man’s friend Ned. The three leading actors interacted closely with fans at the press conference, and performed an impromptu dance with the famous song September by the famous band Earth, wind&fire, and the atmosphere was instantly ignited.

It is worth mentioning that Tom Holland released a selfie video during the exhibition. At the end of the video, he actually caught Jake Gyllenhaal practicing Spider-Man’s spinning, as if he was playing a spider but was discovered by the owner. Tom froze for a few seconds, then smiled smugly, while Jake Gyllenhaal on the other side closed the door awkwardly. Jake Gyllenhaal is a well-known movie star in Hollywood. He has starred in many blockbusters, including Brokeback Mountain and Source Code. In Spider-Man: Heroic Expedition, he will play the mysterious guest in Spider-Man’s sworn enemy "The Evil Six".

Spider-Man new battle suit

Heavy notice, on-site release of new battle clothes, surprise appearance

In addition to the interaction of the creative team, the film also released two new versions of Spider-Man battle clothes. The first edition is a classic red and blue color matching suit, which is more refined and slim than the first one, and the color tone is darker than the original one, which looks more mature. The other version of the black suit, known as the "stealth suit", is dark and equipped with a pair of special glasses. The most surprising thing is that the suit is wearing a S.H.I.E.L.D. badge, and the identity of Spider in the second part is expected.

In addition to two new battle suits, the first trailer carried a lot of shocking materials and was released. In the trailer, Spider and his classmates came to Europe to play along the Venice Canal. However, the good times did not last long. European cities were suddenly attacked, and Spider-Man stepped forward again. The live fans responded enthusiastically after watching it. It is reported that the new version of the preview will be released globally next week, and the mystery of Spider-Man: Heroic Expedition will be officially unveiled.

Dutch brother and Jacob Bartrand made a surprise appearance.

Spider-Man: The Heroic Expedition is directed by Jon Watts and co-starred by Tom Holland (Spider-Man: The Return of Heroes, Captain America: Civil War), michael keaton (Focus, Bird Man), Jake Gyllenhaal (Source Code, Brokeback Mountain), samuel jackson (Pulp Fiction, Inglourious Basterds) and Zandaya. The film will be held on July 5, 2019.

After the vibrato burst into flames, the importance of the video number of WeChat in the interior also soared, asking for money, giving money and resources to resources. But up to today, there is still a big gap between the two: it is estimated that the gap between the video number and Tik Tok is between 3.3 times and 6.6 times. The second half of Touteng War will still be very exciting, please move the small bench ~

There is no doubt that video number, as a rising star, has already become one of the top three short video tracks in China after several years of catching up.

However, it is difficult for the industry to give a comprehensive and accurate data on how far the video number has developed and how far it is from Tik Tok.

The direct reason behind this is that WeChat is only a business group of Tencent, a listed company, and the video number is only a sub-product of WeChat, so there is no obligation to publicly disclose detailed data in the financial report. In addition, unlike independent apps, video is only a function of WeChat, which also makes it more difficult for third-party data monitoring.

Similarly, as the leader of short video industry, Tik Tok is also a non-listed company at present, so it is difficult for us to see the whole picture of Tik Tok data.

However, this does not mean that the video number and Tik Tok are completely two data black boxes. We can still make reasonable guesses from the limited public data at present, and then draw some meaningful conclusions-

In the business world, absolute data is important, while at other times, relative data is just as important or even more important.

Let’s take a look at two important absolute data of the video number-according to Tencent’s financial report and conference call, the advertising revenue of the video number Q2 in 2023 is 3 billion, and at the same time, the current advertising adsload of the video number is less than 3%.

Let’s look at some data from Tik Tok-

According to The Information, ByteDance’s Q2 revenue in 2023 was $29 billion, of which 20% came from overseas.

I think this data is relatively credible. On the one hand, The Information has disclosed the revenue of Byte many times before, including the revenue of Byte China of $69 billion last year, etc. These data are basically recognized and quoted by the industry.

On the other hand, if the data gap is large or untrue, bytes will jump out to refute or clarify. (For example, regarding the data of e-commerce GMV in 2022, bytes have been specifically denied. )

OK, based on the above data, we can actually make some relatively reasonable calculations-

Byte Q2 earned $29 billion, 20% of which came from overseas, that is, 80% came from China, and the domestic income was $23.2 billion.

Note: This $23.2 billion does not mean that it is all advertising revenue from Tik Tok. Only Tik Tok, a single product, also involves live broadcast revenue and e-commerce fee income (different from e-commerce advertising revenue).

In addition, Byte also has the income from a series of other businesses, such as today’s headlines, car owners, watermelon videos, tomato novels, flying books, games, Volcano Engine and so on. (You know, in 2017, when Tik Tok was just born, today’s headline income was as high as 15 billion)

So what is the proportion of advertising revenue in Tik Tok’s total domestic revenue?

This is a mysterious data, but fortunately, we also have some reference objects. Let’s take a look at the income composition of Aauto Quicker, a short video track listed company.

According to Aauto Quicker’s Q2 financial report this year, in Aauto Quicker’s income structure, advertising revenue accounts for 52.5%, live broadcast revenue accounts for 34.7%, and other income (including e-commerce) accounts for 12.6%;

Of course, we can’t directly use the proportion data of Aauto Quicker, because there is still a big difference between Tik Tok and Aauto Quicker.

Compared with Aauto Quicker, which started with the realization of live broadcast, Byte has been engaged in advertising business since 2013, and has formed a set of extremely strong tactics in advertising algorithm, product, operation and sales, so the proportion of natural advertising revenue will be higher. After all, live broadcast and e-commerce are the businesses that come later. (Although the fast-growing e-commerce GMV has surpassed Aauto Quicker)

I take Aauto Quicker as an example to illustrate that the revenue of Bytes is not all from advertising in Tik Tok. Compared with the early advertising revenue in ByteDance, which accounted for more than 90%, the proportion of advertising has dropped significantly now.

Therefore, when we estimate the advertising revenue, we need to make a discount. Considering the advantages of Byte in advertising and the existence of other huge business lines, we roughly give this discount a 60% discount.

At this time, we can calculate the income of Tik Tok’s advertising business-29 billion * 80% * 60% = 13.9 billion US dollars, or 99.5 billion RMB.

The reason why we have to calculate the advertising revenue of Tik Tok is because we have to compare it horizontally with the advertising revenue of the video number in the same period-

The revenue of video number Q2 this year is 3 billion, and the estimated revenue of Tik Tok Q2 advertising this year is 99.5 billion, which is 33 times.

Does this mean that the gap between video number and Tik Tok in user data is 33 times?

Of course not. We also have to consider two factors: the advertisement loading rate Adsload and the advertisement unit price ECPM.

Obviously, there are many advertisements in Tik Tok, but there are few advertisements for video numbers. According to the data disclosed by Tencent at present, the adsload of video numbers is less than 3%.

So, what is the advertising Adsload in Tik Tok?

This is also a mysterious data.

But we can still reasonably guess—

James Mitchell, chief strategy officer of Tencent, said: the competitor’s adsload exceeds 10%, and this competitor naturally includes Tik Tok;

According to a research report of Huachuang Securities, Tik Tok’s Adsload in 2019 has exceeded 12%;

In addition, according to the daily sense of body, it is very common for Tik Tok to insert five videos into one advertisement, which does not include the content-heated advertising product of Dou+ without advertising logo, and it is already 20% for five videos to insert one advertisement.

In fact, the advertisement Adsload of a product itself is not static, and it will be dynamically adjusted according to many factors such as supply and demand, time nodes and so on.

Based on the above data and some three-party calculations in the industry, we take Tik Tok’s Adsload as 15%;

At this time, we can work out the difference of the service volume of the video number on the user side, that is, the volume relationship between them needs to be divided by the multiple of their Adsload on the basis of the revenue multiple, that is, the above 33 times need to be divided by 5, which equals 6.6 times, that is, the current broadcast volume of the video number has a greater probability of being 6.6 times that of Tik Tok.

Of course, strictly speaking, this caliber is not entirely the amount of play, which can be roughly understood as the number of times the video information stream is refreshed, that is, the space for inserting advertisements.

Compared with the fuzzy process indicators such as daily activity, duration and duration of a single video, the total broadcast volume directly calculated above is obviously more meaningful. After all, the process indicators ultimately serve the result indicators.

It must be noted that our calculation is still rough, because there is a hidden assumption-the advertising unit price ECPM of video number and Tik Tok is the same;

This assumption and premise itself also have enough room for discussion-

In essence, ECPM reflects the efficiency of advertising.

In fact, the competition between Byte’s huge engine and Tencent’s advertisement in the whole advertising market is an extremely wonderful comprehensive combat of China Internet.

In the past few years, the two have competed in technology, products, operation, market, sales and ecology, and the two sides have come back and forth in the constant game;

Objectively speaking, after a long-term struggle, Tencent’s technical level, professionalism and comprehensive strength have reached the level of the first echelon in the Internet advertising industry, not only at home but also at the international level.

Of course, the overall efficiency of Byte advertising system is one of the best at present because of its relative advantages in algorithm and crowd level objectively. Many advertising agencies told me that in most cases, the ECPM of effect advertising Tik Tok is indeed higher than other advertising platforms.

I heard an unconfirmed data in the industry is that the advertising ECPM in Tik Tok is twice as high as that in Aauto Quicker. (Again, this data is unconfirmed)

I have every reason to believe that Tencent’s advertising, which has been deeply rooted in efficiency for a long time, will not have a gap of twice as large as that of Tik Tok. If we take twice as the lower limit, the ECPM of the two will be equal and twice.

Then according to the above calculation, the most important conclusion of this paper comes-The difference between the video number and Tik Tok is estimated to be between 3.3 times and 6.6 times.

OK, so the question is coming-how about the video number?

In my opinion, this is undoubtedly an excellent performance.

You know, according to Tencent’s latest financial report, the number of Q3 video numbers has surged by 50% this year, while the total duration of Q2 video numbers has nearly doubled this year.

That is to say, the video number is still growing at a high speed, which means that the gap of 3.3-6.6 times will continue to narrow in the context of the objective slowdown of Tik Tok’s growth momentum.

As a late-developing product, as the only remaining fruit after Tencent’s various short video products held high and played high, and as the "hope of the whole village", the video number achieved this order of magnitude in less than four years under the difficult background that the industry generally believed that the pattern had been set, and abruptly completed the task of playing the short video table.

Zhang Xiaolong and his WeChat team once again proved their strong strength as a latecomer, and the depth of Tencent’s bench was also vividly displayed in this campaign.

Going to the table doesn’t mean you can sit back and relax. Sustainable growth is the eternal theme of this infinite game. How will the video number cope with the competition at the table?

I noticed that in the conference call of Tencent Q3, Tencent talked about the following four logics when explaining the future potential of video number-

1. Growth of traffic:This means that the data on the user side is still growing. According to the financial report, the total duration of Q2 video number nearly doubled year-on-year, and the number of Q3 plays increased by 50% year-on-year.
2. Promotion of advertising Adsload;This means that the current Adsload of video number is indeed lower than that of competitors;
3. The increase of click-through rate of AI-blessed advertisements;This means that the big model is used in advertising algorithms. For example, Tencent’s mixed-element big model was originally built for advertising.
4. Closed-loop opportunities:This refers to the internal circulation growth space including enterprise WeChat, applet, payment and e-commerce.

From a logical point of view, there is nothing wrong with these four angles, but what I want to say is that there is actually a big logic in the opposite direction behind these four small logics, that is, the overall scale of Internet advertising-

According to Questmobile’s data, the total scale of domestic Internet advertising market will increase by 4% in 2022, and only by 2.3% in Q1 2023.

In view of the current economic situation, the Internet advertising market has objectively bid farewell to high-speed growth, and will enter the new normal of micro-growth.

At the same time, the substitution effect of short video advertisements preempting other types of advertisements is also disappearing. According to Questmobile’s data, the market share of short video advertisements has stabilized in the past year.

Under this premise, the increase of user-side growth, Adsload, click-through rate and closed loop mentioned by Tencent will certainly increase advertising revenue, but the increase of total supply and the constant total demand mean that this increase ratio will be discounted.

Simply put, your advertising volume will increase by 50%, and your advertising revenue will inevitably not increase by 50%, which is an important supplementary factor that restricts the imagination of video number revenue.

Indeed, personal struggle is very important, but we must also take into account the historical process.

Therefore, for the video number, the internal circulation revenue it emphasizes becomes quite important. The strong rise of e-commerce in Tik Tok and the simultaneous surge of advertising revenue fully prove the strategic significance of internal circulation.

In essence, the core of doing closed-loop e-commerce lies in two points-

The first is that the complete data link based on transaction brings efficiency improvement, that is, its advertisement is more accurate, and it knows what characteristics those people who place orders have;

Second, the extension of the value chain, including performance, makes it possible for the platform to collect taxes, and merchants are willing to contribute fees to the closed loop.

Obviously, Tencent is also greedy for the business increment brought by the closed loop. A new formulation of this financial report is "Pan-internal circulation advertising revenue linking WeChat applets, video numbers, WeChat official account and corporate WeChat landing pages", which increased by 30% year-on-year.

However, this is a difficult challenge for the video number, which is genetic in a sense-

The WeChat team is famous for its elitism within Tencent, and its prominent feature is its high human efficiency. It has been committed to doing things with fewer and more efficient people. For example, the team members of WeChat Pay are much smaller than Alipay in scale.

One of the drawbacks of elitism and focusing on human efficiency is that the WeChat team has not done dirty work.

In the past, the typical style of play was that Zhang Xiaolong launched a small team, made hard efforts and thought clearly from the top-level architecture and product mechanism, and used the super base of social interaction to pry a business sector, such as WeChat payment, applet and video number.

However, the internal circulation like e-commerce is very heavy, its chain is very long, there are many aspects of performance, the cost is extremely high, and the information flow, logistics and capital flow are intertwined and complicated, so it is difficult to solve the battle only by relying on the top-level design at the product level or the strategic level.

In a word, the video number is doing dirty work such as e-commerce and local life, and the long-term product leverage of the WeChat team will be discounted.

To get rid of this hard bone, WeChat must really sink, take the initiative to do some hard work that it didn’t want to do before, and change the tactics of promoting business based on products and strategies that have always been advantageous in the past.

So, does WeChat have this level of consideration?

The answer is that there is no very clear signal yet.

Why do you say that?

Let’s cut in from a small perspective. As an industry observer, I have a small habit when studying Tencent, that is, I go to its recruitment website to see the latest recruitment positions of various business departments. The types and quantity of these positions reflect the work focus and tendency of the business group to a certain extent from a unique angle.

I have seen 51 non-technical posts related to business in the posts recently released by WeChat business group, among which 13 are related to video numbers, which are not too many. There are many posts such as "senior strategic product manager for live broadcast with video numbers" and "senior product manager for business operation of small shops with video numbers".

It can be seen that, at least from the perspective of recruitment, the video number team has no idea of focusing on the business for the time being, and still plans to continue to promote the business through its product strategy advantages.

However, my view is different from that of the industry. I think Zhang Xiaolong is by no means a product defender who sticks to some so-called obsession.

On the contrary, his figure is quite soft, facing the business reality and being thoroughly remoulded at the business level many times-

From Foxmail to QQ mailbox, it is a change from software thinking to internet thinking, from QQ mailbox to WeChat is a change from PC thinking to mobile genes, and from the minimalist rule in the early days of WeChat to the hug algorithm now is a change in product logic.

Any one of these changes is actually a "sudden change" level, but each turn is quite silky.

Therefore, in this sense, as long as it is really necessary in business judgment, it is not an unexpected thing for WeChat and video number to change their long-standing strategies and focus on business in the next short video amount competition.

At the same time, we should also see that WeChat has its own advantages objectively.

This advantage lies in the fact that it has a set of interwoven components established by WeChat official account, applet and enterprise WeChat, which has been imperceptibly embedded in various business links of many advertisers to some extent.

This kind of embedding has a moat effect, and the migration cost is very high. For example, an education company uses enterprise WeChat as its private domain, so the link in WeChat must be the smoothest in the advertising process, which has become an important advantage of video number advertising.

In the future, VideoNo. and Tik Tok will definitely meet each other in heavier businesses such as e-commerce and local life, and the victory or defeat of the battle depends on their traffic utilization efficiency.

Tik Tok has always been data-rational, and the distribution of traffic depends on the cold ROI. Behind the inclination of traffic to e-commerce, the profit-making efficiency of e-commerce is indeed high. Tik Tok has also poured a lot of traffic into games and hardware Pico, but it turns out that the ROI of the latter two is not ideal, so it is cut off cleanly.

The traffic of the video number is the same logic. Today, the landing page is a relatively large proportion of enterprise WeChat and small programs, and if the ROI of e-commerce and local life continues to improve, it will inevitably get a traffic share that matches its efficiency.

The distribution and center of gravity of video number in the future will determine its commercial competitiveness, and it will also be an important point of competition between video number and Tik Tok in the future.

At this time today, the competition in the short video market has already entered the deep water area, and the competition on the track has become an incomparably real mixed fighting, which is worse than physique, skill, endurance and logistics, and at the same time, it has fewer mistakes than anyone.

In the short video business, the user’s migration cost is actually not as big as expected. In the end, it is based on the long-term retention and realization of content ecology and user habits.

In this sense, how far the video number can go on the short video track, what kind of ceiling it can reach, and how to differentiate itself from Tik Tok and Aauto Quicker are still the most anticipated challenges for China Internet in the next few years.

Under the background that the Internet in China has changed hands, the second half of Touteng War will still be extremely exciting. Please move the small bench ~

    On March 21, 2022, China Eastern Airlines Yunnan Co., Ltd. Boeing 737-800 (registration number B-1791) carried out a scheduled passenger flight from Kunming Changshui Airport to Guangzhou Baiyun Airport. At 13: 16, the plane took off from Kunming Changshui Airport. After 64 minutes, it deviated from the cruising altitude of 8,900 meters and quickly descended. It crashed near Moguang Village, Langnan Town, tengxian, Wuzhou City, Guangxi Zhuang Autonomous Region. All 123 passengers and 9 crew members on board were killed.

    The Civil Aviation Administration of China, in conjunction with relevant departments, conducted a technical investigation on this accident in accordance with the China Civil Aviation Regulations "Provisions on Technical Investigation of Civil Aircraft Accidents" (CCAR-395) and the relevant provisions of Annex 13 of the Convention on International Civil Aviation. The main progress is as follows:

    First, the search, identification and analysis of the wreckage. Organize the search for physical evidence of the wreckage, identify the main wreckage, take photos to collect evidence, mark the location of discovery, and make a map of the location of the wreckage; Conduct special technical investigation on aircraft structure, flight control system, engine and other wreckage, and analyze the attitude of the aircraft before falling to the ground and the possible working state of key control components; Send the engine parts, control system parts and other important wrecks to the laboratory for analysis to determine the cause of damage.

    Two, flight operation and aircraft airworthiness. Investigate the crew members’ technical status, health status and actual performance; Investigate the release plan, load balance, performance calculation, operation monitoring and crew preparation of the incident flight; Investigate the company’s safety management, training management, personnel qualification management, maintenance management and other organizational management; Investigate the implementation of aircraft airworthiness instructions and service notices, the maintenance of routes and scheduled inspections, and the maintenance of faults; Investigate and analyze the fuel filling and fuel quality of the incident flight; Integrate monitoring data, video recording, etc., and analyze the flight state of the aircraft in the final stage; Repair the damaged recorder and analyze the obtained data.

    Third, the flight security situation. To investigate the qualifications of security personnel and the working conditions of facilities and equipment at the take-off airport; Investigate the routine inspection and maintenance of runways, taxiways, taxiways and apron pavements used by the incident flights; Investigate the qualifications of air traffic controllers, communication, navigation and monitoring equipment, air traffic control automation system, air traffic control command process and air route weather conditions; Investigate the basic information, security inspection and loading of passengers, luggage, goods and mail; Check the dangerous goods carrying information of the incident flight and the dangerous goods training of the crew and related support personnel.

    After investigation, the flight crew and cabin crew of the incident flight held valid licenses and certificates, and the flight, duty and rest time met the requirements. The physical examination before the flight on that day was qualified, and the crew qualification and configuration met the requirements; The airworthiness certificate of the incident aircraft is valid, and the qualifications of relevant maintenance personnel meet the requirements; No faults or abnormal conditions were found in the aircraft system, fuselage structure and engine before take-off, and no faults were reserved; The qualification of relevant operation support personnel on the day of departure airport meets the requirements, the facilities and equipment work normally, and the operation and operation conform to the working procedures; The qualification of relevant air traffic controllers meets the requirements, the communication, navigation and monitoring equipment works normally, there is no abnormality in radio communication and control command before the incident, and there is no dangerous weather report in the airspace and flight altitude of the aircraft at the time of the incident; The flight of the incident met the requirements, there was no cargo mail declared as dangerous goods, and there was no evidence that there were dangerous goods in the cargo mail and luggage.

    Subsequently, the technical investigation team will continue to carry out experimental verification and cause analysis, and release relevant information in a timely manner according to the progress of the investigation.

　　Starting from June 12th, all three-star hotels in the eighth district of Beijing can get the English Translation of Chinese Menu from the Catering Management Office of the Tourism Bureau, and more than 2,300 Chinese dishes finally have their own fixed names. From now on, foreigners coming to Beijing will no longer be "on tenterhooks" about ordering Chinese food. However, the English translation of these Chinese dishes has gone through a difficult process from ridiculous to standardization and regularization. The English translation of Chinese food used to be ridiculous.

　　Chen Lin, a professor at Beijing Foreign Studies University, is a core member of the translation team of "Olympic Menu", and he participated in the translation of "Olympic Menu" all the time. When he and his colleagues saw the ironic English translations of many Chinese dishes, they felt a heavy sense of mission while laughing.

　　"The standardization of English translation of Chinese food began in 2006." Chen Lin said, "At that time, the Beijing Foreign Affairs Office and Tourism Bureau organized some old professors and started this work in cooperation with the translation room of the Ministry of Foreign Affairs. We collected more than 6,000 kinds of China dishes, then reduced them to more than 2,600 kinds, and finally determined more than 2,300 kinds for translation. " Experts who have been engaged in foreign language teaching and research for many years, such as Chen Lin, couldn’t help laughing after seeing the original English translations of these Chinese dishes.

　　For example, "Mapo Tofu" is translated into "bean curd made by a pock-marked woman" (tofu made by a woman with freckles); "Husband and wife＇s lungslice" is translated into "hubband and wife’s lung slice"; "Broiler" is translated into "Chicken without sexual life" (chicken without sexual life), and these English translations are reported by the media as news.

　　"There are many others. For example,’ Braised lion’s head’ is literally translated. Like’ husband and wife lung slices’, who dares to order such a dish from a foreigner who doesn’t know?" Chen Lin said with a smile, "To this end, we have formulated seven principles for the translation of dish names, including trying to keep the cultural color contained in the dish names, expressing the raw materials, tastes and practices of the dishes, trying to keep the commonly known names as agreed, trying to be concise and to the point, and then dealing with special situations." Now, the above Chinese dishes finally have an official name in English. MapoTofu is transliterated as Mapo Tofu, Broiler Chicken is literally translated as Steamed Spring Chicken, and Braised Pork Balls in SoySauce is translated as Braised Pork Balls according to raw materials and production methods. Similarly, "Husband and wife lung slices" is translated into "Beef and Ox Tripe in Chili Sauce" (beef and tripe in Chili sauce).

　　Experts also argue in the process of translation.

　　Since it is a translation, there is bound to be an argument. "This is normal." Chen Lin said, "For example, some people translate it into delicious pork meatballs, and some people translate it into sour and sweet meatballs. After discussion, we finally think that the later translation is more appropriate, so the English translation that appears on the menu is the pinyin of" Gollum Meat "in front and the taste" ‘Sweet and Sour Pork with Fat‘ "in the back. "Chen Lin said that all the people involved in the Chinese-English translation of this dish name are equal, and anyone’s opinion may be rejected. "For example, one translation of’ shredded pork with fish flavor’ is’ pork strips with fish flavor’, but some people suggest that’ fish flavor’ doesn’t seem to have a fixed taste, which makes sense. Although I agree with the above translation, I followed everyone’s meaning and finally translated this dish into’ pork strips with sweet and sour taste’."

　　"The name of the dish can’t be too long. Our primary purpose is to let foreigners know the raw materials, tastes and practices. The China culture contained in the name of the dish can only be covered as much as possible. It is impossible to list long paragraphs on the menu to explain the origin of’ kung pao chicken’ or’ crossing the bridge rice noodles’. The spread of China culture and China food culture is indeed very important, but we hope that these will become the conversation materials at the dinner table. For example, through the introduction of tour guides, the mission of spreading food culture should be better. "

　　Therefore, on the menu, all the dishes with the word Gong Bao are prefixed with "KungPao", and the most common translation is "practice+raw materials+taste", and special circumstances need special treatment. "For example,’ Buddha jumps over the wall’ can’t be translated directly, so you can only use Pinyin, and indicate the materials and practices, so that foreigners can understand it at a glance." Chen Lin said.

　　The inexplicable translation of the name is more than the name of the dish.

　　The translation of "Olympic Menu" has aroused great concern, not only in China media, but also in many foreign media. For example, the Washington Post published a full-page report on the Chinese-English translation of the "Olympic Menu" on the front page. They can’t help sighing that they won’t be puzzled by the strange names of dishes when they arrive in China. In fact, it is not just the English translation of Chinese food that puzzles foreigners.

　　"Before translating the names of dishes, we have done many other translations, including signs and road signs in public places, and we have seen more jokes, such as’ Be careful of falling into the water’ being translated into’ falling into the water slowly’ and’ Don’t trample on the green land’ being translated into’ Greenland’, but this English word refers specifically to’ Greenland’." Chen Lin said.

　　Chen Lin also used the words of foreign friends to emphasize the importance of standardizing the translation of dish names. Some foreign friends told Chen Lin that it is better not to change some existing translations. For them, these translations are very interesting. In this case, they can communicate with their friends. They even suggested that a related museum should be established.

　　"When I was interviewed by foreign media, I said that there are historical reasons for this situation in China. Now, these efforts we have made for the Olympic Games are to provide convenience for them and also reflect the overall English level of our country, so it is very meaningful to do this work. " Chen Lin said.

Editor: Li Erqing

CCTV News:Following Wuxi, Jiangsu Province, cherries imported from a vegetable wholesale market in Shijiazhuang have also tested positive for nucleic acid recently. Shijiazhuang Municipal Market Supervision Administration issued the "Emergency Notice on Suspending Imported Fruits in the City". From January 24th, the food production and business operation units in Shijiazhuang suspended the purchase of imported fruits. The county market supervision and management bureaus carry out comprehensive investigations on the enterprises that store, process, produce and sell imported fruits within their respective jurisdictions, and all the imported fruits sold on shelves in the whole city shall be sealed off the shelves, and all the imported fruits in existing stocks shall be sealed on the spot.

Although Shijiazhuang officially announced on January 25th that after re-inspection of relevant products and personnel, the test results were all negative, and no COVID-19 virus was found. As soon as the news that many imported cherries were positive came out, many consumers were worried that imported cherries could still be eaten with confidence. What does it mean that its nucleic acid test is positive?

Wu Zunyou, chief epidemiologist of China CDC, said that nucleic acid positivity is not the same as infectivity: on the one hand, the temperature of preserved fruits is higher than that of frozen fish and other foods, and the virus has a short survival time at the temperature of preserved fruits; On the other hand, the nucleic acid test is positive, which may be a live virus or a dead virus or virus fragment, and it is not necessarily contagious. Wu Zunyou reminded that as long as you pay attention to hand hygiene and wash with running water before eating fruit, there should be no risk of infection.

Feng Zijian, deputy director of the China Center for Disease Control and Prevention, also said that positive detection does not mean infection with the virus. "It depends on the amount of pollution, and whether the polluted virus is active." Take Wuxi as an example. The imported cherries in Wuxi are positive for nucleic acid, and the virus load is very low, which will not cause too much infection risk to consumers. Feng Zijian said that people engaged in food processing or handling were infected before because they had been exposed to the virus for a long time and many times. For consumers, imported fruits generally do not cause infection, and they can be safely eaten after cleaning.

　　Spring comes as scheduled, everything is sunny, and the world is warm. I wish your days are full of sunshine. Let’s take a look at what friends circle copy can be sent with Minnan. com Xiaobian ~

When the spring breeze blows head-on, I stand behind you, as if spring is pushing you towards me.

　　I fell in love with this disturbing encounter of the world.Fall in love with the tacky and heavy spring that keeps repeating/Yu Xiuhua "Source"

　　"At this moment, under us are tender grass everywhere, the fields are dyed green again, the trees begin to sprout, and the jungle is dressed in green again, which is the best time of the year."/Virgil "Pastoral"

　　Warm rain, sunny wind, breaking the ice at the beginning, willow eyes, plum cheeks, have felt the heart of spring./Li Qingzhao’s "Die Lian Hua"

　　Some emotions in spring came into my body before spring./Yu Xiuhua "Unjustified Joy"

　　What is taken from here in winter will be returned to you in spring./heinrich heine

　　As soon as spring comes, cherry blossoms bloom on the island./Yoshiya Nobuko "Flower Story"

　　Spring is back. earthLike a child who knows poetry./Rilke

　　The first spring contains too many clear things: moss roses, lonely blue irises and peonies under my window. I look forward to the change of seasons and the arrival of the new year. Then the memories began to mix, the time began to fly, and the years began to overlap, making it difficult for me to distinguish the time in the memories./Naipaul

　　When the spring breeze blows head-on, I stand behind you, as if spring is pushing you towards me./Lin Shumandi "Like"

Stills of "Beautiful Days and Good Times"

Stills of "Beautiful Days and Good Times"

Stills of "Beautiful Days and Good Times"

　　　　 Liang chen and Lu Jing, the sweet couple CP, have become the new wall of the audience. The love between them from the internet to reality has brought the sweetest candy in spring to countless audiences.

　　Of course, this drama is more than just "sprinkling sugar". In the love relationship between liang chen and Lu Jing, the audience can see that the feelings are clean and pure. Under this emotional core, it also stands out in the "sister-brother relationship".

　　At the end of the drama, Xu Mengjia, the screenwriter, accepted an exclusive interview with Sina Entertainment. In addition to sharing the creative process of the drama, she also responded to some questions raised by the audience.

　　From network to reality, it takes a process.

　　Sina Entertainment: Why did liang chen and Lu Jing fall in love online for so long? Many viewers are anxious to see their sweet interaction.

　　Xu Mengjia: The first story tells that online dating comes into reality. Online dating is different from love in real life. It can quickly fall in love with a person at first sight. When online dating, Lu Jing didn’t know liang chen’s true identity, let alone his height, weight, age and appearance. Moreover, liang chen also turned on a voice changer, which will make Lu Jing even more uneasy. Another point is that Lu Jing and liang chen didn’t go for online dating at first.

　　During the game, we let two people have feelings for each other, and then admit that they like him/her without knowing the identity of the other person, and they are willing to go to real life. This decision is not so easy to make, and it needs to be cautious, so it needs some emotional foreshadowing to reach the degree that the last two people are willing to go to the show.

　　Sina Entertainment: In the process of playing games, how do two people’s emotions progress step by step?

　　Xu Mengjia: When we first made the outline, we sorted out the emotional progressive relationship between the two people. First of all, we always think that the first five episodes of the game are very important. In the first game, it was Lu Jing who fully demonstrated his skills, and liang chen admired him very much. But at the same time, liang chen also fully demonstrated his own dishes, and Lu Jing was actually a little disgusted and depressed.

　　By the second time, liang chen had already made him a human backpack and sent him bullets. This kind of behavior was actually touching for Lu Jing. At the same time, because he felt the admiration of liang chen, he also wanted to show off his skills. Unexpectedly, he overturned, and it would be a little fun for them to start playing again.

　　When we arrived at the prison scene, we wanted to make an obvious progress in their feelings, so we emphasized that liang chen had some funny operations during his play, and liang chen was there to protect Lu Jing when he hung up. When Lu Jing came back, he asked liang chen why you didn’t run? Liang chen said that because we are going to die together, in this process, Lu Jing felt that the girl was very helpful. So I have changed a lot for her.

　　Through these games, we let Lu Jing and liang chen feel the joy and fun of playing with each other, and at the same time let them see each other’s bright spots.

　　Sina Entertainment: What are the considerations in the design of game scenes?

　　Xu Mengjia: We changed the original PVP game into PVE, and changed the battle between players into a confrontation between people and robots. First, we kept the foundation of the gunfight game, followed by the collaboration between players, and the design of the copy of the game. If we just beat around in a map, it would be too boring, so we set different scenes for each copy, including the royal banquet hall, the prison and the ancient tomb jungle. In this case, it means that the audience can have a visual ice cream effect, and they can see that the hero and heroine have different costumes and different tasks in different scenes, and they will have a sense of freshness every time they are in the game mode.

　　Sina Entertainment: In the previous plot, there were many coincidences between liang chen and Lu Jing, and netizens commented that it was "too routine". What do you think of such comments as a screenwriter?

　　Xu Mengjia: I admit that this problem does exist, but there are actually objective reasons. First of all, the two of them are online dating. As I said before, there needs to be a process to warm up their feelings in the game. Two people don’t meet, but we are worried about them, because not meeting for a long time won’t do, so they also have some intersections in real life. In the process of writing, it’s impossible for them to really make any progress in real life, because they don’t know each other that you are the object of playing games with me every day, so everyone will think that there may be some drama in this part. Now I see the back and find that there is such a problem.

　　There is no contrast between liang chen and Lu Jing, but they grow together.

　　Sina Entertainment: Compared with Liang Chen, Lu Jing is a college student. Will the relationship between two people have a sense of disparity between feelings because of the disparity in status?

　　Xu Mengjia: Although there is a certain gap temporarily, I think the two people are evenly matched. First of all, in her career, Liang Chen is certainly needless to say. She is a successful female star with many awards. However, although Lu Jing is a student, he has also won many awards, and he is still a good student. He is also the first Asian champion, and now he is still trying to participate in various competitions and big data competitions. Therefore, Lu Jing’s future is actually not lost to Liang Chen, which is in his career.

　　Emotionally, I think these two people are independent personalities, and they don’t say that one party is completely obedient to the other. First of all, they all have clear plans for their own lives, their own careers and their own future. Two people belong to the common growth, even if there are problems, they will discuss with each other, run in with each other, and then reach an optimal and harmonious state, so I think the state of these two people is very equal and also a very good state.

　　Sina Entertainment: Apart from the setting of two schoolmates, what is the uniqueness between Lu Jing and liang chen, which is different from the love between male and female protagonists in other plays?

　　Xu Mengjia: First of all, they are different in identity. One is a student and the other is a singer. They are bound to encounter secular prejudice, for example, some people think that primary school students eat soft rice, etc. What we want to say is, don’t care too much and be too afraid of secular prejudice. Once you choose, you should pursue it bravely and fall in love bravely.

　　There are two people together, liang chen and Lu Jing are actually problematic, but don’t give up easily. We should communicate well, run in with each other and grow together.

　　Finally, don’t care too much about some external conditions. The essence of love is the attraction of the soul, so I think I hope that after watching it, the audience can stick to true love and don’t choose a relationship or enter a marriage just because it is suitable.

　　Sina Entertainment: In the process of watching the drama, do you think that Lin Yi performed your imaginary landscape?

　　Xu Mengjia: I think he is Lu Jing in my heart. He performed an unconventional schoolmaster. Lu Jing is very friendly to his roommate, the people around him, his neighbors and his friends. I think this is very similar to the feeling that Lin Yi himself gave me. Lu Jing is a very hard-working person, and I think Lin Yi is also a very serious person.

　　In fact, in the preparatory stage, I have already discovered that he is a very serious actor I have ever seen. He will often attend script meetings with us and give opinions. For example, Lin Yi thinks that maybe the Lu Jing written in our script is sometimes too pretentious. Unlike a college student, he will advise us to accept it. I think what he said is very reasonable, so we try to make Lu Jing change him to be more grounded, more like a college student, and not too pretentious.

　　We will talk with Lin Yi about his own understanding of Lu Jing. In the process of the actor’s own search and understanding of the role, Lin Yi did a very good job. The biggest surprise he gave me was actually kissing the scene. Lin Yi was really good at meeting relatives and acting very well.

　　Sina Entertainment: What do you think is higher than the script in liang chen performed by LULU?

　　Xu Mengjia: What surprises me about LULU is that her acting skills are very good. In the process of acting these romantic dramas, she will make me feel particularly substituted.

　　In the process of performing this role, she will give us something that is not written in the script. For example, she has her own thoughts on the career development of this role. In fact, I think there are still some places that are not quite like a female star in our script. But through LULU’s performance, I think this is what I want to show a female star in her life. She actually makes up for some shortcomings in the script.

　　Sina Entertainment: liang chen chose Lu Jing instead of Ding Jiayun. In the love between the year and the year, why are there more "love under the year" in recent years?

　　Xu Mengjia: First of all, I think sister-in-law love is different from the traditional idol drama, which is generally a mode in which men are older than women. It is a quite new theme, and the audience doesn’t watch it very much. At the same time, I think it also reflects the rise of women’s consciousness in society. Now the audience doesn’t particularly like to see women’s roles attached to men.

　　The audience’s ideas are similar to those we want to convey, that is, they strip off the external conditions of a man, such as his age, his income and his career. If you only look at him, his personality and his quality, will you still like him? What we want to convey is that you like his soul and his personality, not his external conditions. Under such circumstances,

　　There is something wrong with the rhythm. We have tried to restore the famous scene.

　　Sina Entertainment: How to convince the audience of the heroine’s identity background?

　　Xu Mengjia: We didn’t package liang chen as a "big star". liang chen is just a popular female singer. As a singer, she is still a little different from the current star. But I think LULU has actually performed the feeling of being a popular singer.

　　I think whether liang chen can become a popular singer depends on her own ability and strength, rather than focusing on things like hype and publicity. We want to shape her into an image that attaches great importance to her work and cares about her future career growth, and is also an image that dares to break through herself.

　　LULU performed particularly well in this respect. In the 26th episode, she had a match with Liu Yiqing. At that time, liang chen insisted on singing "The First Dance in Winter", but Liu Yiqing just felt that we couldn’t do it for the time being. Can you put it down for the time being and get through this competition before making a breakthrough in the future? But LULU, she played with tears in her eyes at that time. Just say that you have been following the arrangement of the company for so many years, but you have never thought about my feelings. Why did you join this program? I came to this program just to break through myself, otherwise why did I come? When I saw this scene, I was actually particularly moved.

　　Sina Entertainment: It’s almost the end of the show. Now let’s take a look at the creation of the whole drama. What do you think is the gain and loss of this drama?

　　Xu Mengjia: First of all, the biggest feature of this drama is sweet and funny. I think we have done it in this respect. Whether it is the leading role or the supporting role, the image of the role is vivid and can be remembered by the audience. I think this is what we have done. There is also the famous scenes and lines of the original, and we have tried our best to restore them. There are some problems. First of all, there are still some problems in the rhythm. Everyone says that there are too many passes, which feels like a routine. We admit that there is indeed a problem. There is also my feeling that we paved the line between Sun Binyu and Mashanshan too late. In fact, their scenes should be mentioned in the male and female two, and more scenes should be given to them in the early stage, which is also a problem that we will try to avoid in future works.

　　(Text/Meat English)