BYD’s last bomb in the new energy battlefield this year was finally dropped, and a new generation of BYD Tang, which received much attention, was officially listed. The BYD Tang released this time has made great progress over the previous generation in terms of appearance, interior, powertrain and technology configuration. Undoubtedly, its appearance means that BYD has reached a new level in new energy vehicles.

The car is definitely a good car. From the attention before listing, we can see how high expectations manufacturers and fans have for it. However, there is a detail in BYD Tang that makes me uneasy, that is, the new generation Tang will remove all the physical buttons of the central control, leaving only a few buttons around the gear lever and on the steering wheel, and replace them with a 14.6-inch intelligent floating large screen. At first glance, the sense of science and technology is full of intelligence and high-end atmosphere, but combined with the actual use process, I can’t help but think about it.

Nokia becomes Apple BYD is playing with fire.

BYD has always had an inexplicable ambiguity about the buttons on the central control. From the first model released in Dynasty series, BYD changed all the buttons on the central control to Chinese printing, in order to highlight that the vehicle was made in China and convenient for China people to use. A few years later, BYD developed to the second stage. The Tang released this time simply saved all the central control buttons, leaving none, just playing with the IPod. Technology has been upgraded, but what should we do about safety?

All Chinese keys

To give a simple example, the earliest popular mobile phone was Nokia. At that time, it was all physical buttons, and each button only represented a function. After a long time, we could operate the mobile phone to send text messages and make phone calls without looking at the screen, because each step was fixed and the buttons were fixed. Later, Joe helped the Lord break the pattern of mobile phones, and Apple brought the whole mobile phone industry into the era of smart touch screens. The mobile phone has no physical buttons, only a big screen is left. No matter how long it takes, it won’t be able to send short messages without looking at the screen as before, because every operation you make is a non-directional command, and you don’t know what you ordered at the moment. At the same time, the functions of mobile phones and the amount of information they carry are also increasing, and people’s eyes stay on mobile phones for a long time, thus ignoring the surrounding situation. The emergence of smart phones once increased the road accident rate.

The same thing happened in the car. In the past, we could control the switch of the air conditioner with one hand without leaving the road ahead, and adjust the temperature, air volume and radio frequency of the air conditioner. Now I want to do this series of actions with Tang, so I must shift my eyes to this big screen, then slide the screen, click on the air conditioner application, and then click on it to adjust the temperature and air volume after entering the interface.

In case I miss something in any step, I have to press the back button again, so my eyes will look at the big screen from time to time, I can’t concentrate on the road ahead, and the risk factor of driving will be greatly improved. This is just a function. If you put a movie on the big screen, the ending is too beautiful for me to watch. . . .

It’s dangerous for drivers to look at their mobile phones while driving, so you just put a big ipod next to me naked. Can I paint Tik Tok, eat chicken and drive a good car?

Voice control system cannot represent everything.

If you can cancel the physical keys, there will inevitably be a successor, that is, the popular voice control system, which is linked to the Internet and can complete the corresponding instructions through voice recognition. The voice control system has been used by major brand manufacturers in recent years and has gradually become the standard of new cars. But the voice system is the icing on the cake after all, and it still can’t be the dominant one at the present stage.

Analysis, although BYD has not announced it, the supplier of voice system should be iFLYTEK, and iFLYTEK has always been in a leading position in the field of voice recognition. In recent years, the car-mounted voice system developed has been widely used in different models of major brands, and its voice recognition accuracy has reached more than 95%.

However, used riders know that the voice recognition system in the car is also flawed; First, the response is too slow, and it usually takes a few seconds to respond after a command is spoken; Second, even if the recognition degree has reached more than 95%, there will often be recognition errors and unrecognizable situations, and used riders should all have experience, so at this stage, voice control can’t represent everything.

ponyHot review

It is undeniable that with the development of science and technology, cars in the future will become more and more intelligent and technological. You don’t even need to press buttons, and you can fully realize human-computer interaction and unmanned driving. From this point, BYD is undoubtedly a pioneer. But at present, the level of intelligent technology is not enough to support this change. Otherwise, with the technical strength of BBA, I dare not try to cancel the physical keys of central control so far.

Some people will say that Tesla doesn’t have physical buttons either, because the market share of Tesla is too low. Even if there is a problem in this respect, it is considered as an individual phenomenon, but the sales volume of Tang after listing will be more than ten times that of Tesla. With such a large market share, the problem will soon be highlighted.

Of course, these are only analysis. Only after the vehicle is handed over to consumers for a period of time can we know whether the worried things will happen. If you have any questions, welcome to smash the hammer.

Great Wall Motor has also begun to exert its "intelligent driving". As soon as it started, it was directly the chairman of Great Wall Motor, Wei Jianjun, who was overbearing, who personally tested the "NOA without a full picture". Great courage, direct is the whole live broadcast, no rehearsal, no editing, no filter, manager Wei: I play is real! When Mr. Wei was asked by the host: What if the live broadcast overturned? Mr. Wei calmly replied: The Internet is real, and we will actively face the rollover. Be sure to show the most authentic side of NOA’s capability boundary of the Great Wall city without map directly to the audience and let netizens evaluate it. The whole one-hour live broadcast, except for the manual takeover, was "zero takeover". Baoding represents the complex and changeable road conditions in the second and third tier cities of China, and the traffic environment is full of challenges, from the complex "six-way intersection" to the narrow streets, which puts a severe test on every movement of the intelligent driving system. The road sections include the main urban area with spacious roads in Baoding, the old city of Governor’s Office in Zhili, Baoding, Jianguo Road in Barbecue Street, and Liucha Road (the intersection of six roads with road repair), and the scenes include unexpected scenes such as unprotected left turn, automatic lane change, automatic brain repair of lane-free lines, pedestrians crossing vehicles, road rights game at complicated intersections where people and vehicles are mixed, etc., and basically include all the scenes that can be covered, including some long tail scenes. Finally, congratulations on the successful end of the live broadcast of the Great Wall’s "NOA without Pictures" and no rollover. As Wei Jianjun himself said: The Great Wall company is still relatively traditional, and it is not easy for us to say what has not been accomplished. If it is done, let the netizens evaluate it.

During the live broadcast, Chairman Wei Jianjun said: "Car safety is no small matter, and safety always comes first. We must have a more serious attitude, be more fully prepared, dare to challenge complex scenes, can’t treat users as mice, and make users feel more at ease. "

Traffic light recognition and intersection turning: accurate recognition and safe passage

The NOA of Great Wall Motor can accurately identify standard traffic lights and various non-standard traffic lights to ensure safe and reliable traffic at various intersections. The farthest recognition distance of the system reaches 150 meters. Whether it is a standard intersection or a special intersection, the success rate of steering exceeds 95%, so that vehicles can pass safely and smoothly in a complex mixed-flow environment.

Obstacle identification and flexible detour: reasonable obstacle avoidance and flexible detour.

The NOA of Great Wall Motor can not only accurately identify static obstacles, such as cone barrels and construction iron fence, but also accurately identify dynamic obstacles, such as pedestrians and non-motor vehicles. The system can flexibly adjust the driving route according to the different obstacles identified and combined with the real-time traffic conditions, and the bypass action is smooth and stable, which improves the driving safety.

Full scene lane change and lane line management: smooth merging and smooth driving.

NOA, the full scene of Great Wall Motor, provides comprehensive lane-changing support, which can realize efficient and safe lane-changing operation, with a lane-changing success rate of 98%, and can effectively reduce the risk of congestion in congested sections. In addition, even in the road section without lane lines, the system can make the vehicle run stably with its powerful lane line simulation ability.

Defining Future Driving: Intelligent Evolution from Rules to Data

The "brain" of NOA in the whole scene of Great Wall Motor originates from the SEE integrated intelligent driving model of Great Wall Motor, which realizes the link integration of perception and decision-making, and realizes the transformation from rule-driven to data-driven. The core value of the SEE integrated intelligent driving model revolves around three points: Safety, Efficiency and Experienced. SEE can constantly learn and adapt to the new driving environment, accurately deal with complex road conditions, improve driving efficiency and comfort, and truly realize the driving experience of "seeing things, seeing the road clearly and understanding people".

Great Wall Motor dared to face the public directly, and the live test of the whole scene NOA challenged the difficult road conditions, showing the industry-leading intelligent driving level to the outside world. At the same time, as Chairman Wei Jianjun emphasized, Great Wall Motor adheres to the safety bottom line, treats every technological innovation with a serious and pragmatic attitude, and brings a safe, convenient and humanized intelligent driving experience to every user.

On April 12th, iCAR brand, a new force of Chery Group, held a grand brand night in Beijing in 2024, which clarified the brand positioning of "cars for young people" and the latest vision of "building excellent cars for young people with young hearts". The brand-new product iCAR V23 was unveiled simultaneously, and the brand was upgraded with new designs, technologies and products. At the same time, iCAR brand also previewed X25, the first model of X series, further demonstrating the brand’s strategic planning for the future new energy era.

Yin Tongyue, Party Secretary and Chairman of Chery Holding Group, said at the event: "iCAR is a" new special zone "created by Chery Group. The Group will spare no effort to support the development of iCAR, with no upper limit on investment, and help iCAR enter the first camp of new energy." Yin Tongyue emphasized that the Group will gather the best resources and cutting-edge technologies for young users and iCAR brands to ensure the coolest and best cars.

At the press conference, Chery Automobile announced that it has reached a strategic cooperation with Contemporary Amperex Technology Co., Limited, a leading global enterprise in new energy batteries. The two sides will further strengthen cooperation in technology and capital to jointly help the growth of iCAR brand. Zeng Yuqun, Chairman and General Manager of Contemporary Amperex Technology Co., Limited, said that Contemporary Amperex Technology Co., Limited will provide strong innovative energy guarantee for iCAR brand, and the two sides will work hand in hand to make products excellent and reduce users’ burden, so as to make users affordable and use them well with full sincerity.

At the press conference, Dr. Su Jun, CEO of Zhimi Technology and chief product officer of iCAR brand, appeared. He will lead the entrepreneurial team hatched by Zhimi Technology to integrate into iCAR brand, and form the "strongest CP" together with Zhang Hongyu, deputy general manager of Chery Automobile Co., Ltd. and general manager of iCAR brand division. With rich experience in industrial design, product definition and innovative marketing, combined with Chery Automobile’s technical development, supply chain and quality management capabilities, it will inject new potential energy into iCAR and bring new experiences to young users.

Icarv23-Young People’s First Car

Under the background that the automobile industry has entered the era of "super product manager", Dr. Su Jun said that iCAR firmly believes in the value of users and the power of products. He will lead the team to build a cool and valuable car for young people with the concept of "single model, high quality, mass and long cycle".

As the first product of brand upgrading, iCAR V23 is positioned as "style off-road electric city SUV". Its exterior design is full of strength and fashion sense, and the off-road style square box shape pays tribute to the classics. The four-wheel four-corner design, ultra-short front and rear suspension and large wheelbase have brought strong visual impact. At the same time, it gives a huge space for the car, and upgrades the driving experience with super comfortable seats and "high-profile" vision.

In terms of intelligence, V23 also performed well. Thanks to L2+ intelligent driving and the application of 8155 mainstream chip car, users can easily master the road conditions and enjoy the pleasure of "on the road".

ICAR V23 accurately meets the core value needs of young users. With its high value, high taste, high texture, super practicality and reliability, it has become an ideal choice for "the first car for young people". As Su Jun promised at the press conference, the upgraded brand iCAR will continue to stride forward on the new energy track, and finally realize "let everyone enjoy the fun of exquisite technology", so that young people can, should and must drive the coolest and most fun car right now.

Brand-new product matrix-the first choice for young people

At the event site, iCAR previewed X25, the first model of X series.

X25, which is positioned in medium and large off-road MPV, is an innovative work of iCAR for the future new energy era. Its body design combines classic off-road elements with single-car design to show the sense of future science fiction. Relying on the technological advantages of the new energy platform, X25 has better maneuverability and stability, and the fully flat floor design can realize transparent interior space and flexible seat combination to meet various travel needs.

In the future, iCAR brand will continue to enlarge the core value of users based on the explicit needs of users, which is embodied in the joint efforts of its 0, V and X series to create a rich product matrix. Among them, 0 series focuses on exquisite technology and pursues equal rights in science and technology; V series features off-road style, emphasizing differentiation, high value and super practicality; X series is committed to becoming a "new species of single-compartment car". ICAR brand will continue to show its strength and innovation ability in different fields, meet the diversified needs of more young users, and accompany them to start a wonderful travel life together.

“Spare no effort "powerful resources-the first" trust "of young people

A good product cannot be separated from a good system support. Chery, as a model of technological enterprise, has been insisting on self-research of technology since its inception, deeply ploughing into the field of automobile technology and constantly overcoming technical difficulties. Technology Chery will rely on the "Eta Ursae Majoris 2025" technology system, invest no less than 100 billion yuan in the next five years to build a 300+ Eta Ursae Majoris laboratory, and continuously develop various new technologies in the five core technology fields of Mars architecture, Kunpeng Power, Lion Intelligent Cabin, Great Wisdom Driving and Galaxy Ecology. Zhang Hongyu, deputy general manager of Chery Automobile Co., Ltd. and general manager of iCAR brand, said that Chery’s strong technical reserve is like a treasure chest, with everything.

ICAR brand relies on this treasure chest to accurately find out the suitable technology needed by young users. ICAR’s first product, iCAR 03, sold 5,487 vehicles in March and 2,113 vehicles in the first ten days of April, an increase of 81% from the previous month, and the sales trend was unstoppable.

At present, iCAR 03 has completed the first OTA upgrade, and the functions such as high-speed NOA and cross-floor memory parking have been fully "boarded", adopting a pure visual route, leading the technology and being close to the people, making it the first choice for this price segment. In addition, iCAR can continue to iteratively upgrade the electric four-wheel drive through technical means such as software upgrade and front and rear axle decoupling, making driving more flexible and interesting.

Backed by Chery’s strong technical strength, iCAR is full of confidence in the security field, providing users with all-round security protection. For the car body, it adopts multi-cavity, cage and steel-aluminum mixed structure, and the strength of B-pillar is as high as 1800Mpa. Combined with the embracing force transmission structure, it can cope with all kinds of collisions in all directions.

Battery safety is the most important thing. Chery has accumulated more than 30 test items in battery system safety standards, far exceeding the national standard and industry standards. It only uses battery cells from large factories, adopts sandwich structure, has strong impact resistance at the bottom, and combines with the early warning system of big data platform to identify risks in advance and ensure battery safety.

In the future, all the capabilities of Chery can be applied to other iCAR products, so that users can enjoy a more intelligent, safe and convenient travel experience. ICAR will also continue to rely on Chery’s strong technical support to continuously extract more "treasures" that meet the needs of young users and create a better travel experience for them.

Summary:

Facing the future, iCAR will empower products with Chery’s technical strength, open up the last mile with users with Internet thinking, continuously satisfy young people’s dreams and aspirations for affordable and cool use, and move forward with China new energy vehicles.

About iCAR brand:

ICAR is a brand of new energy under Chery, which is committed to creating cool and outstanding new energy vehicles for young people. Since its establishment, the brand has emphasized openness and innovation, integrated Internet thinking with the strength of Chery, and operated independently. ICAR 03 was launched as the first model in early 2024, and its market performance was strong. In the future, iCAR will lay out three series of 0, V and X, and plans to launch eight models before 2026 to expand the brand ecology and become a label brand of young lifestyle.

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　　Don’t say that Sang Yu is late, for it is still full of clouds. In the face of the epidemic, there are such a group of old policemen in Pudong Public Security Bureau. Although they are all 59 years old and nearing retirement, they are not afraid of risks, volunteered and faithfully performed their duties. At the last moment of their careers, they still stuck to the "epidemic" line and stood on the last post, contributing their own strength to the tough battle against the epidemic in Shanghai.

　　Chen Yongguan: Stand on the last shift.

　　"Hello, please show me your pass and nucleic acid test report." On the morning of May 13th, Chen Yongguan, a community policeman of the Academy Police Station who will retire the next day, still set up a card on Lingang Avenue to check the passing vehicles and personnel, wearing strict protective clothing. After the strict inspection as required, he did not forget to remind the other party to pay attention to protection. If necessary, he would also send some dry food to the passing truck drivers on the spot.

　　"Come on, I have some bread and biscuits to take with me on the way." Chen Yongguan always prepares some food in the car recently, so that he can lend a helping hand in time when he meets someone in need. This is because Chen Yongguan met a truck driver who came to Shanghai from other places for help when he set up a card inspection last time. The food on the other car was exhausted and he was unable to sustain it for a while. Fortunately, Chen Yongguan still left his own box lunch on the car, so he gave it to the other party together with bread, which helped him solve his urgent need and later helped him contact relevant departments to solve the problem of eating. Since then, Mr. Chen has developed the habit of preparing food in the car every time he goes out.

　　Although Mr. Chen is going to retire soon, he has always been at the forefront of the war. Maintaining the order of nucleic acid detection points, setting up checkpoints and patrolling the streets, wherever there is a need, there is his figure. On the afternoon of May 13th, the institute prepared a simple retirement ceremony for Mr. Chen. Although a few people were present because of the epidemic, colleagues in the institute sent blessings through video connection. "I always wanted to retire and have a good rest before, but when I retired, I was more and more reluctant." He couldn’t bear to part with purplish blue, let alone his comrades-in-arms and residents like "family".

　　Zhou Longxiang: It’s not time to have a rest.

　　"All the secret personnel have got on the bus. Let’s go." With the order of Zhou Longxiang, a community policeman from Yishuiyuan Police Station, two transfer buses carrying secret personnel slowly drove out, and Zhou Longxiang drove the police car all the way to ensure that the transfer buses arrived at the isolation point safely.

　　Zhou Longxiang, who retired more than two months ago, has always stuck to his post and fought in the front line of fighting the epidemic since the outbreak of the epidemic in Shanghai in March. He has been dealing with the masses for 30 years, and he has been recognized by the residents in his jurisdiction. During the epidemic, it was he who made the residents here feel at ease.

　　After the transfer bus arrives at its destination, Zhou Longxiang, who has completed the escort mission, will still say hello to the residents on board. "We have arrived at our destination, but it may take some time to move in. Please be patient and so on. There will be time for everyone to rest in the next few days." Before leaving, a few words of ridicule suddenly relaxed the originally nervous residents. Someone who knew Zhou Longxiang joked, "Officer Zhou, why don’t you come in and have a rest together for a while?" "I’ll forget it. I haven’t had a rest yet. I have plenty of time when I retire." In a burst of laughter, Zhou Longxiang immediately drove to the next mission site.

　　Ding Mingchu: Fighting continuously for more than 50 days.

　　Ding Mingchu, a 59-year-old comprehensive policeman of Zhuqiao Police Station, has been fighting continuously for more than 50 days. Every day, from maintaining the order of nucleic acid detection points at the beginning, persuading residents to abide by "staying indoors" to setting up checkpoints and investigating "black riders" today, the only constant is Ding Mingchu and his comrades who have been sticking to their posts.

　　"Officer, I have nowhere to go. What should I do now?" On a street duty, Ding Mingchu met the residents for help. The other party has been stranded outside because of seeing a doctor. When he returned from this rehabilitation, he found that his community was closed and managed. Because the nucleic acid test has not yet produced results, the other party could not go home for a while. If it weren’t for Ding Mingchu’s timely appearance, he would probably be sleeping on the street with nowhere to go.

　　"I don’t know when this report will come out. I’d better help you find a place to live first." Ding Mingchu, who has 37 years of police experience, quickly judged the crux of the matter, and immediately contacted the relevant departments of the town after calming the other party. Finally, he was successfully placed in a temporary shelter, which solved the problems of temporary accommodation and eating. The next day, the negative report of the other party’s nucleic acid test was successfully released, and he also successfully returned to his long-lost home.

　　Zhang Wenhu: Go retrograde and fight for the front line.

　　Zhang Wenhu, a community policeman from Beicai Police Station, is about to retire in August this year, but when he knew that the police needed to be deployed to reinforce the front line, he immediately found the leader to take the initiative to fight. "I am a community policeman. I have been doing it for so many years. I am more familiar with how to communicate effectively with residents." In this way, he and 17 other policemen formed an anti-epidemic vanguard, dressed in dense protective clothing, and retrograde settled in nine administrative villages in Beicai area, fighting at the forefront of the war epidemic.

　　For more than a month, Zhang Wenhu, like other young policemen, has been busy helping to carry out various epidemic prevention work, such as the transfer of positive cases, close contact personnel, the maintenance of nucleic acid and antigen testing order, staying at home, and the policy and legal publicity and notification of all inspections. Tired and sleepy, go back to the "camp" to take a nap, or sleep in the car, or live in a simple tent. Today, the epidemic situation has improved, but Zhang Wenhu dare not relax, still stick to his post and strictly implement various epidemic control work.

　　Chen Yongguan, Zhou Longxiang, Ding Mingchu, Zhang Wenhu … … They are all members of the public security team in Pudong, and they are the epitome of more than a thousand retired old policemen in Shanghai. They don’t have earth-shattering and vigorous stories, but they stick to them day after day. A purplish blue, purplish blue life. They interpret the responsibility and responsibility of the police with their own sincerity and practical actions.

The following article comes from Red Star Capital Bureau, and the author is Qiang Yaxi.

Hongxing Capital Bureau.

Truth creates value.

The Red Star Capital Bureau reported on May 14th that there was a rumor recently that "Xiaomi Wuhan Headquarters announced that it would lay off 90% of its employees over the age of 35". In response, Wang Hua, general manager of the public relations department of Xiaomi Group (01810.HK), responded through Weibo, calling the information a rumor.

The Red Star Capital Bureau noticed that on social platforms such as Weibo, some netizens posted: "The second headquarters of a certain meter in Wuhan officially announced that 90% of employees over 35 years old will be laid off." This statement caused heated public opinion, and some netizens speculated that it was Xiaomi Group that was mentioned in the article.

The picture is from the Weibo platform.

Regarding the above rumors, at noon on May 14th, Wang Hua, general manager of Xiaomi Group’s public relations department, responded to the matter through Weibo. He said that last night, information about employees over the age of 35 in our Wuhan headquarters only kept 10% appeared on social media platforms, which were all rumors after investigation. Now the legal department of the company has obtained relevant information and reported it to the relevant departments.

The picture is from the Weibo platform.

According to public information, Xiaomi currently has two headquarters in Beijing and Wuhan, and its Wuhan headquarters is located in Optics Valley, with a total construction area of about 52,000 square meters and a total investment of 340 million yuan.

In November 2017, Xiaomi Group, Jinshan Software and Shunwei Capital announced that they would settle their second headquarters in Wuhan, which was officially opened in December 2019.

source map

According to Chutian Metropolis Daily, at the opening ceremony in December 2019, Liu Guojun, general manager of Xiaomi Wuhan Headquarters, said that Wuhan Headquarters will be the new home of employees of Xiaomi, Jinshan and Shunwei Capital engaged in core businesses such as AIoT, big data, cloud services, e-commerce, new retail, office software, overseas R&D and financial investment. Lei Jun, chairman of Xiaomi Group, said that in the next decade, he hopes to build Wuhan into a super-large R&D headquarters of Xiaomi and a technical highland in the era of artificial intelligence. His goal for Wuhan headquarters is to accommodate 10,000 employees in the future.

Previously, Xiaomi Group released the annual performance announcement for 2022. In 2022, the total revenue was 280 billion yuan, down 14.7% year-on-year, and the adjusted net profit was 8.5 billion yuan, down 61.4% year-on-year. Its smartphone business, which accounts for half of the company’s total revenue in 2022, was 167.2 billion yuan, down 19.9% year-on-year, accounting for 59.7% of the total revenue.

Chengdu Business Daily-Red Star Journalist Qiang Yaxi

Original title: "Xiaomi responds! 》

Read the original text

On March 21, Geely Automobile released its 2022 performance report, showing that the company realized revenue of 148 billion yuan, up 45.6% year-on-year, a record high; The net profit of returning to the mother was 5.26 billion yuan, an increase of 8.5% year-on-year; Affected by the price increase of raw materials and the increase in the proportion of new energy, the overall gross profit margin fell to 14.1%, but the average single gross profit increased by 11.1% to 17,500 yuan; Profits from technology and authorized services continued to grow steadily, up 29.9% year-on-year; Jizhi auto finance profit increased by 15.3% year-on-year.

In 2022, Geely Automobile increased its investment in intelligent electrification research and development, with the investment increasing by 51.2% to 8.4 billion yuan compared with the same period of last year; Strong financial position, operating cash flow increased by 4% to 16 billion yuan; The total cash level rose by 20.4% to 33.7 billion yuan.

Behind the sound financial performance, it is inseparable from the support of new car sales that have achieved growth in adversity. In 2022, the total sales volume of Geely Automobile reached 1.433 million vehicles, up about 8% year-on-year, outperforming the domestic automobile market, and its production and sales exceeded one million vehicles for six consecutive years.

Among them, Geely Automobile’s new energy sector has a bright market performance and has become a new driving force for the company’s growth. In 2022, the sales volume of Geely Automobile’s new energy products was 328,700, and the penetration rate of new energy in a single month exceeded 30% for many times, which doubled compared with the same period of last year. In 2023, Geely Automobile set the sales target at 1.65 million vehicles, an increase of about 220,000 vehicles over the previous year, of which the sales of new energy doubled compared with 2022.

While the sales volume is rising rapidly, Geely Automobile is accelerating the goal of sustained upward brand value. Take Extreme Krypton, a luxury intelligent pure electric brand, as an example. In 2022, Extreme Krypton delivered 71,900 vehicles throughout the year, exceeding the annual target. Among them, Extreme Krypton 001 is the only China brand luxury pure electric vehicle among ten thousand clubs in the luxury car market, with an average order amount exceeding 336,000 yuan, and it continues to be the sales champion of China brand pure electric vehicle with more than 300,000 yuan. The second model, the original pure electric luxury MPV— — The delivery of Krypton 009 was started in January 2023, and the average order amount exceeded 520,000 yuan.

In fact, with the gradual deepening of electrification and intelligence in the automobile industry, the domestic high-end new energy market has huge room for growth, and it has also become a great opportunity for major independent brands to rise upwards. According to the prediction of Zhang Yongwei, vice chairman and secretary general of China electric vehicle committee of 100, in 2023, the production and sales of China new energy vehicle market is expected to increase by 40% year-on-year, and the penetration rate is close to 40%, and the overall scale is expected to reach 10 million vehicles. Combined with the analysis of factors such as vehicle supply and vehicle life cycle cost, it is expected that the penetration of high-end new energy vehicles will accelerate this year, and the sales structure of new energy vehicles will continue to be optimized from dumbbell to spindle.

In this context, Geely Automobile is actively improving the product layout in the middle and high-end market segments. In February this year, Geely Automobile officially released a brand-new high-end new energy series — — "Geely Yinhe", the first smart electric hybrid SUV, Geely Yinhe L7 officially opened the reservation and will be delivered in the second quarter of this year. In addition, Geely has also released new energy electrification technologies such as Aegis battery safety system, Raytheon Hybrid 8848, and the brand-new car operating system "Yinhe NOS", which will be installed on the Geely Yinhe L7 model for the first time.

Soochow securities released a research report saying that the layout of "Geely Galaxy High-end Sequence+Low-end Geometry+High-end Krypton" is full-priced, the launch of "Geometry+Krypton" new car, the new release of Galaxy subsequence, the two-way power of EV+PHEV, and the blessing of Raytheon hybrid technology will help Geely Automobile to accelerate its transformation to new energy sources.

Over the years, Geely Automobile has insisted on independent innovation, increased R&D investment and achieved remarkable results. It not only leads domestic counterparts, but also successfully exports advanced technology to overseas markets. Now, the income from technology and authorized services has become another bright spot of Geely Automobile’s profit growth.

In 2022, Geely Automobile Technology and Authorized Services achieved a total revenue of 1.66 billion yuan, a year-on-year increase of 29.9%.

Specifically, with Proton Automobile and Geely Automobile entering the seventh year hand in hand, Geely strategically exported a variety of products and engine technologies to help Proton achieve sales growth and make efforts in overseas markets. In 2022, Proton Motor’s performance increased for the fourth consecutive year, with a total sales volume of 141,400 vehicles, accounting for about 19.6% of the market. It was the only company in Malaysia’s automobile industry that achieved performance growth from 2019 to 2022. At the same time, Proton Motor’s sales in the international market increased to 5,406 vehicles in 2022, a year-on-year increase of 79.1%, making it an export leader in the industry.

Not only that, Geely Automobile’s technical empowerment has also penetrated into the developed countries of automobile industry for the first time. In May last year, Geely Automobile invested in Renault Korea Automobile, and will launch efficient and energy-saving fuel and smart hybrid vehicles in the Korean market. The new product adopts the world-class CMA modular architecture developed by Geely’s R&D center in Sweden, and uses the advanced hybrid technology of Geely Holding Group to provide users with an experience beyond expectations.

Behind Geely Automobile’s achievements, it is inseparable from the support and empowerment of Geely Holding Group.

"In the past two or three years, the financial position of Geely Holding is very good. Geely Holding has always maintained a fully supportive attitude towards the development of Geely Automobile and continued to help the development of listed companies. In the future, under the premise of complying with regulatory rules and marketization principles, the assets cultivated by Geely Holding are also open to listed companies. " Li Donghui, CEO of Geely Holding Group, Vice Chairman and Executive Director of Geely Automobile Holdings Limited, said.

In recent years, Geely Holding Group has made full progress towards technological transformation, making cross-border innovations in the fields of new energy technology, intelligent driving, three-electricity, on-board chips, operating systems, low-orbit satellites, etc., building the full-stack self-research ecosystem capacity around core technologies and accelerating the formation of a moat.

According to industry analysis, Geely Holding Group has laid out a series of front-end technologies, which has promoted the core competitiveness of enterprises and continuously released the ecological value of science and technology, thus continuing to empower Geely Automobile, bringing users a product experience that exceeds expectations and creating long-term returns for investors.

Focusing on building cars is not limited to cars. Under the guidance of Geely Holding Group, Geely Automobile’s accelerated transformation to intelligent technology companies has achieved initial results. Geely Automobile actively lays out the entire industrial chain of smart electric vehicles, realizes software-defined vehicles, tamps down core technologies, and develops the hard-core "technology ecology" of Geely Holding Group, promoting the rapid landing of the "Smart Geely 2025" strategy, and enabling Geely’s technology ecology to travel in the future.

Yan Jiayue, CEO of Geely Automobile Group, revealed that in the field of intelligent driving, the "Heaven and Earth Integration" version of Galaxy Intelligent Driving Scheme based on Geely Satellite will be launched soon. Geely’s self-developed centimeter-level satellite high-precision positioning module has passed the certification of vehicle regulations, and can realize real-time accurate positioning by integrating Geely satellite communication, navigation and remote sensing technologies.

In addition, the first "cloud, number and intelligence" integrated super cloud computing platform for global car companies — — Geely Star Smart Computing Center was officially launched, with a cloud computing power of 8.1 billion times per second, which can improve the overall research and development efficiency of Geely by 20%. The official launch of the Geely Star Smart Computing Center marks that Geely has entered the "smart computing era" of building cars and achieved the leading intergenerational advantage in the smart computing industry.

In the future, Geely will persist in scientific and technological innovation, continue to promote new energy technologies, and strengthen scientific and technological ecology to empower smart driving and smart travel; Deepen international business, speed up resource coordination, and lay a more solid foundation for the sustainable development of Geely Automobile.

(This article does not constitute any investment advice, and the information disclosure content shall be subject to the company announcement. Investors operate accordingly at their own risk. )

Text/Jiangnan

　　Beijing, July 16th (Yuan Xiuyue, Wang Xinyue), the client of Zhongxin. com, is different from last year’s summer file explosions, and the biggest winner of this year’s summer file will be animated movies. The reporter combed and found that this summer’s summer file gathered more than 20 animated films at home and abroad. At present, half of the top ten films at the box office are animated films.

　　Then, under the encirclement of Spirited Away’s overseas animation such as The Lion King, Pet Secret 2 and Toy Story 4, can domestic animation stand out from the encirclement?

　　The Lion King broke 400 million at the box office.

　　The recent movie box office may explain the truth that there are still a few people who will pay for their feelings. Miyazaki Hayao’s Spirited Away was re-released in less than a month, with a box office of nearly 500 million. The live-action version of "The Lion King" was released for 5 days, and the box office exceeded 400 million. According to the forecast of Cat’s Eye Movie Professional Edition, the final box office of The Lion King may be nearly 1 billion.

　　If Spirited Away’s box office is that the audience "makes up for the movie tickets that have been owed for many years", then The Lion King is a reconstruction of memories.

　　The plot and music have not changed, but as Disney’s biggest emotional card, The Lion King has attracted many people to revisit it.

　　Some people also commented that the short board of the live-action version just can’t be as unconstrained and imaginative as animation. It is also considered that the performance of fake animals is not rich enough, "facial paralysis." Some people make fun of it, and Zhao Zhongxiang’s dubbing is the "animal world".

　　At present, the douban score of the live-action version of The Lion King is 7.5, which is much worse than the animated version of 9.0. However, it is not bad among several Disney animated films imported from China, second only to Fantasy Forest and Aladdin (7.8 points).

　　After the Spring Festival in 2019, a Disney animated film will be released every other month. From Dumbo in March to Aladdin in May to The Lion King in July, there is the official Little Mermaid by Mulan. Disney’s plan to shoot a live-action version is in full swing, but at present, it seems that relying on IP is not easy.

　　Two Hollywood classic IPS are both cold.

　　Another recent American animated film, Pet Secret 2, is no better than its predecessor, with a box office of only 70 million yuan in the first week and only 130 million yuan at present.

　　In 2016, this film, created by the original cast of Despicable Me, won 389 million box office in China, and also won the most profitable movie in Hollywood that year. It tells the story of pets fighting with each other when their owners are not at home.

　　As a film that focuses on "selling cute", the narrative line of "Pet Secret 2" is more complicated, but it is not lacking in entertainment. Many people evaluate it as cute and interesting. However, some people think that the plot is young and old-fashioned, and it is not as good as the first one.

　　It is not easy to "sell cute", and it is even harder to sell new ideas. When The Secret Life of Pets was released, some people once called it an animal version of Toy Story. This summer, the results of Toy Story 4 were not satisfactory.

　　As a sequel, Toy Story 4 was produced with great care. It regrouped classic dubbing lineups such as Tom Hanks and tim allen, and 100,000 people scored 8.8 points in Douban. Some people commented that Toy Story 4 drew a satisfactory conclusion for this series.

　　However, unlike the popularity of the North American market, the film earned only 199 million yuan at the domestic box office. Some people think that this is because the release schedule hit Spirited Away. Some experts also commented that the series of movies are easy to make the audience feel aesthetic fatigue.

　　The two Hollywood classic IPS are both cold. It seems that it is no longer tried and tested to "lean on" IP and "hold" the box office.

　　Nezha vs. Full-time Master

　　In the summer of 2015, "The Return of the Great Sage of Journey to the West" emerged as a dark horse, relying on the word-of-mouth fermentation of "tap water" and made a box office of 956 million. Some people called it a phenomenal work of domestic animation in the past 10 years.

　　More importantly, it broke the stereotype of domestic animation "being young". After that, some good works appeared in domestic animation, such as Big Fish Begonia, Great Protector, White Snake Origin and so on, but none of them can become phenomenal works.

　　Recently, several domestic animation "Seed Players" will be released soon, including Ne Zha’s "The Peak Glory of Full-time Masters", "Future Machine City" and "The Battle of Luo Xiaohei".

　　Similar to The Return of the Great Sage, Ne Zha also draws on the traditional stories of China. However, its adaptation is bolder. Nezha Jr. wears dark circles and has a perverse image.

　　In the movie, Nezha is not a young hero, but "born as a demon", but has a heart to be a hero. Only by struggling with fate can you become a hero. Jiaozi, the director, once said that the theme of the film is "Breaking stereotypes and reversing fate". Recently, the film opened the first round of screening, almost full, and won a lot of praise.

　　Its most direct competitor is The Peak Glory of Full-time Masters, which is adapted from Internet IP. The film tells the story of Ye Xiu, a professional e-sports player with a great god level, leading the team to overcome difficulties and reach the peak of glory.

　　Although it is not as popular as Nezha’s "national IP", there are novels and cartoons ahead, and more than 160,000 people still mark them as "want to read".

　　It is worth mentioning that there will be fresh faces in the summer file, such as Future Machine City, which was bought by Netflix for overseas distribution rights, and the big movie Luo Xiaohei, a high-scoring animated short film.

　　Japanese national IP accompanies China animation market.

　　In recent years, Japanese animated films have been in a state of accompanying running in China. Except for "Your Name" in Makoto Shinkai, which has a box office of 570 million, and nearly 500 million in Spirited Away, the rest are carnivals of a few people in China, which failed to continue its box office miracle in Japan.

　　The Night of Destiny — — The Cup of Heaven II: Butterfly of Destiny was released for 5 days, with a box office of over 25 million and a douban score of 7.9. The film is based on the third story line in the Japanese adventure game Night of Destiny, which is called the top IP of ACG (animation) circle.

　　However, some people have commented that this film is very unfriendly to ordinary audiences. If you don’t understand the world view and story line of this series, I’m afraid you won’t understand it.

　　Another Japanese "God-class" IP "Game Life Zero" will soon be released in China. The film is adapted from the light novel of the same name written by Mimiya You. It tells the story that six thousand years ago, for the hope of human survival, Hubby, a girl from Kikai, joined hands with human leader Ke to launch the battle of "love". As early as two years ago, the film was released in Japan and performed well at the box office.

　　In addition, cartoons for young children are still an indispensable part of the summer file, and "Sail 7: Crazy Machine City" and "GG Bond: The Incredible World" all arrive as scheduled. Last year, the movie "Sail 6" exceeded 100 million at the box office, and "GG Bond: The Incredible World" was recently released, with a box office of 30 million. (End)

Dutch brother, Jake Gyllenhaal and Jacob Bartrand laughed heartily.

The main creative team of the film Spider-Man: Heroic Expedition, jointly produced by American Columbia Pictures and Marvel Pictures, recently appeared at CCXP in Sao Paulo, Brazil. Actors Tom Holland, Jake Gyllenhaal and Jacob Bartrand attended the event. There was not only close interaction between the main creator and the fans, but also a number of movie materials were released. The new version of Spider-Man’s battle dress was cool and exquisite, and the first trailer was full of material. During the trip to Brazil, the filmmakers were full of sincerity.

Dutch brother, Jake Gyllenhaal and Jacob Bartrand danced live.

Spider-Man’s surprise at the comic exhibition continued, and Dutch brother’s impromptu dance smashed the audience.

The movie Spider-Man: Heroic Expedition recently appeared in the Comic-Con in Sao Paulo, Brazil. This time, the official sent three important roles-Tom Holland, the new version of Spider-Man, Jake Gyllenhaal, the secret guest, and Jacob Bartrand, Spider-Man’s friend Ned. The three leading actors interacted closely with fans at the press conference, and performed an impromptu dance with the famous song September by the famous band Earth, wind&fire, and the atmosphere was instantly ignited.

It is worth mentioning that Tom Holland released a selfie video during the exhibition. At the end of the video, he actually caught Jake Gyllenhaal practicing Spider-Man’s spinning, as if he was playing a spider but was discovered by the owner. Tom froze for a few seconds, then smiled smugly, while Jake Gyllenhaal on the other side closed the door awkwardly. Jake Gyllenhaal is a well-known movie star in Hollywood. He has starred in many blockbusters, including Brokeback Mountain and Source Code. In Spider-Man: Heroic Expedition, he will play the mysterious guest in Spider-Man’s sworn enemy "The Evil Six".

Spider-Man new battle suit

Heavy notice, on-site release of new battle clothes, surprise appearance

In addition to the interaction of the creative team, the film also released two new versions of Spider-Man battle clothes. The first edition is a classic red and blue color matching suit, which is more refined and slim than the first one, and the color tone is darker than the original one, which looks more mature. The other version of the black suit, known as the "stealth suit", is dark and equipped with a pair of special glasses. The most surprising thing is that the suit is wearing a S.H.I.E.L.D. badge, and the identity of Spider in the second part is expected.

In addition to two new battle suits, the first trailer carried a lot of shocking materials and was released. In the trailer, Spider and his classmates came to Europe to play along the Venice Canal. However, the good times did not last long. European cities were suddenly attacked, and Spider-Man stepped forward again. The live fans responded enthusiastically after watching it. It is reported that the new version of the preview will be released globally next week, and the mystery of Spider-Man: Heroic Expedition will be officially unveiled.

Dutch brother and Jacob Bartrand made a surprise appearance.

Spider-Man: The Heroic Expedition is directed by Jon Watts and co-starred by Tom Holland (Spider-Man: The Return of Heroes, Captain America: Civil War), michael keaton (Focus, Bird Man), Jake Gyllenhaal (Source Code, Brokeback Mountain), samuel jackson (Pulp Fiction, Inglourious Basterds) and Zandaya. The film will be held on July 5, 2019.

After the vibrato burst into flames, the importance of the video number of WeChat in the interior also soared, asking for money, giving money and resources to resources. But up to today, there is still a big gap between the two: it is estimated that the gap between the video number and Tik Tok is between 3.3 times and 6.6 times. The second half of Touteng War will still be very exciting, please move the small bench ~

There is no doubt that video number, as a rising star, has already become one of the top three short video tracks in China after several years of catching up.

However, it is difficult for the industry to give a comprehensive and accurate data on how far the video number has developed and how far it is from Tik Tok.

The direct reason behind this is that WeChat is only a business group of Tencent, a listed company, and the video number is only a sub-product of WeChat, so there is no obligation to publicly disclose detailed data in the financial report. In addition, unlike independent apps, video is only a function of WeChat, which also makes it more difficult for third-party data monitoring.

Similarly, as the leader of short video industry, Tik Tok is also a non-listed company at present, so it is difficult for us to see the whole picture of Tik Tok data.

However, this does not mean that the video number and Tik Tok are completely two data black boxes. We can still make reasonable guesses from the limited public data at present, and then draw some meaningful conclusions-

In the business world, absolute data is important, while at other times, relative data is just as important or even more important.

Let’s take a look at two important absolute data of the video number-according to Tencent’s financial report and conference call, the advertising revenue of the video number Q2 in 2023 is 3 billion, and at the same time, the current advertising adsload of the video number is less than 3%.

Let’s look at some data from Tik Tok-

According to The Information, ByteDance’s Q2 revenue in 2023 was $29 billion, of which 20% came from overseas.

I think this data is relatively credible. On the one hand, The Information has disclosed the revenue of Byte many times before, including the revenue of Byte China of $69 billion last year, etc. These data are basically recognized and quoted by the industry.

On the other hand, if the data gap is large or untrue, bytes will jump out to refute or clarify. (For example, regarding the data of e-commerce GMV in 2022, bytes have been specifically denied. )

OK, based on the above data, we can actually make some relatively reasonable calculations-

Byte Q2 earned $29 billion, 20% of which came from overseas, that is, 80% came from China, and the domestic income was $23.2 billion.

Note: This $23.2 billion does not mean that it is all advertising revenue from Tik Tok. Only Tik Tok, a single product, also involves live broadcast revenue and e-commerce fee income (different from e-commerce advertising revenue).

In addition, Byte also has the income from a series of other businesses, such as today’s headlines, car owners, watermelon videos, tomato novels, flying books, games, Volcano Engine and so on. (You know, in 2017, when Tik Tok was just born, today’s headline income was as high as 15 billion)

So what is the proportion of advertising revenue in Tik Tok’s total domestic revenue?

This is a mysterious data, but fortunately, we also have some reference objects. Let’s take a look at the income composition of Aauto Quicker, a short video track listed company.

According to Aauto Quicker’s Q2 financial report this year, in Aauto Quicker’s income structure, advertising revenue accounts for 52.5%, live broadcast revenue accounts for 34.7%, and other income (including e-commerce) accounts for 12.6%;

Of course, we can’t directly use the proportion data of Aauto Quicker, because there is still a big difference between Tik Tok and Aauto Quicker.

Compared with Aauto Quicker, which started with the realization of live broadcast, Byte has been engaged in advertising business since 2013, and has formed a set of extremely strong tactics in advertising algorithm, product, operation and sales, so the proportion of natural advertising revenue will be higher. After all, live broadcast and e-commerce are the businesses that come later. (Although the fast-growing e-commerce GMV has surpassed Aauto Quicker)

I take Aauto Quicker as an example to illustrate that the revenue of Bytes is not all from advertising in Tik Tok. Compared with the early advertising revenue in ByteDance, which accounted for more than 90%, the proportion of advertising has dropped significantly now.

Therefore, when we estimate the advertising revenue, we need to make a discount. Considering the advantages of Byte in advertising and the existence of other huge business lines, we roughly give this discount a 60% discount.

At this time, we can calculate the income of Tik Tok’s advertising business-29 billion * 80% * 60% = 13.9 billion US dollars, or 99.5 billion RMB.

The reason why we have to calculate the advertising revenue of Tik Tok is because we have to compare it horizontally with the advertising revenue of the video number in the same period-

The revenue of video number Q2 this year is 3 billion, and the estimated revenue of Tik Tok Q2 advertising this year is 99.5 billion, which is 33 times.

Does this mean that the gap between video number and Tik Tok in user data is 33 times?

Of course not. We also have to consider two factors: the advertisement loading rate Adsload and the advertisement unit price ECPM.

Obviously, there are many advertisements in Tik Tok, but there are few advertisements for video numbers. According to the data disclosed by Tencent at present, the adsload of video numbers is less than 3%.

So, what is the advertising Adsload in Tik Tok?

This is also a mysterious data.

But we can still reasonably guess—

James Mitchell, chief strategy officer of Tencent, said: the competitor’s adsload exceeds 10%, and this competitor naturally includes Tik Tok;

According to a research report of Huachuang Securities, Tik Tok’s Adsload in 2019 has exceeded 12%;

In addition, according to the daily sense of body, it is very common for Tik Tok to insert five videos into one advertisement, which does not include the content-heated advertising product of Dou+ without advertising logo, and it is already 20% for five videos to insert one advertisement.

In fact, the advertisement Adsload of a product itself is not static, and it will be dynamically adjusted according to many factors such as supply and demand, time nodes and so on.

Based on the above data and some three-party calculations in the industry, we take Tik Tok’s Adsload as 15%;

At this time, we can work out the difference of the service volume of the video number on the user side, that is, the volume relationship between them needs to be divided by the multiple of their Adsload on the basis of the revenue multiple, that is, the above 33 times need to be divided by 5, which equals 6.6 times, that is, the current broadcast volume of the video number has a greater probability of being 6.6 times that of Tik Tok.

Of course, strictly speaking, this caliber is not entirely the amount of play, which can be roughly understood as the number of times the video information stream is refreshed, that is, the space for inserting advertisements.

Compared with the fuzzy process indicators such as daily activity, duration and duration of a single video, the total broadcast volume directly calculated above is obviously more meaningful. After all, the process indicators ultimately serve the result indicators.

It must be noted that our calculation is still rough, because there is a hidden assumption-the advertising unit price ECPM of video number and Tik Tok is the same;

This assumption and premise itself also have enough room for discussion-

In essence, ECPM reflects the efficiency of advertising.

In fact, the competition between Byte’s huge engine and Tencent’s advertisement in the whole advertising market is an extremely wonderful comprehensive combat of China Internet.

In the past few years, the two have competed in technology, products, operation, market, sales and ecology, and the two sides have come back and forth in the constant game;

Objectively speaking, after a long-term struggle, Tencent’s technical level, professionalism and comprehensive strength have reached the level of the first echelon in the Internet advertising industry, not only at home but also at the international level.

Of course, the overall efficiency of Byte advertising system is one of the best at present because of its relative advantages in algorithm and crowd level objectively. Many advertising agencies told me that in most cases, the ECPM of effect advertising Tik Tok is indeed higher than other advertising platforms.

I heard an unconfirmed data in the industry is that the advertising ECPM in Tik Tok is twice as high as that in Aauto Quicker. (Again, this data is unconfirmed)

I have every reason to believe that Tencent’s advertising, which has been deeply rooted in efficiency for a long time, will not have a gap of twice as large as that of Tik Tok. If we take twice as the lower limit, the ECPM of the two will be equal and twice.

Then according to the above calculation, the most important conclusion of this paper comes-The difference between the video number and Tik Tok is estimated to be between 3.3 times and 6.6 times.

OK, so the question is coming-how about the video number?

In my opinion, this is undoubtedly an excellent performance.

You know, according to Tencent’s latest financial report, the number of Q3 video numbers has surged by 50% this year, while the total duration of Q2 video numbers has nearly doubled this year.

That is to say, the video number is still growing at a high speed, which means that the gap of 3.3-6.6 times will continue to narrow in the context of the objective slowdown of Tik Tok’s growth momentum.

As a late-developing product, as the only remaining fruit after Tencent’s various short video products held high and played high, and as the "hope of the whole village", the video number achieved this order of magnitude in less than four years under the difficult background that the industry generally believed that the pattern had been set, and abruptly completed the task of playing the short video table.

Zhang Xiaolong and his WeChat team once again proved their strong strength as a latecomer, and the depth of Tencent’s bench was also vividly displayed in this campaign.

Going to the table doesn’t mean you can sit back and relax. Sustainable growth is the eternal theme of this infinite game. How will the video number cope with the competition at the table?

I noticed that in the conference call of Tencent Q3, Tencent talked about the following four logics when explaining the future potential of video number-

1. Growth of traffic:This means that the data on the user side is still growing. According to the financial report, the total duration of Q2 video number nearly doubled year-on-year, and the number of Q3 plays increased by 50% year-on-year.
2. Promotion of advertising Adsload;This means that the current Adsload of video number is indeed lower than that of competitors;
3. The increase of click-through rate of AI-blessed advertisements;This means that the big model is used in advertising algorithms. For example, Tencent’s mixed-element big model was originally built for advertising.
4. Closed-loop opportunities:This refers to the internal circulation growth space including enterprise WeChat, applet, payment and e-commerce.

From a logical point of view, there is nothing wrong with these four angles, but what I want to say is that there is actually a big logic in the opposite direction behind these four small logics, that is, the overall scale of Internet advertising-

According to Questmobile’s data, the total scale of domestic Internet advertising market will increase by 4% in 2022, and only by 2.3% in Q1 2023.

In view of the current economic situation, the Internet advertising market has objectively bid farewell to high-speed growth, and will enter the new normal of micro-growth.

At the same time, the substitution effect of short video advertisements preempting other types of advertisements is also disappearing. According to Questmobile’s data, the market share of short video advertisements has stabilized in the past year.

Under this premise, the increase of user-side growth, Adsload, click-through rate and closed loop mentioned by Tencent will certainly increase advertising revenue, but the increase of total supply and the constant total demand mean that this increase ratio will be discounted.

Simply put, your advertising volume will increase by 50%, and your advertising revenue will inevitably not increase by 50%, which is an important supplementary factor that restricts the imagination of video number revenue.

Indeed, personal struggle is very important, but we must also take into account the historical process.

Therefore, for the video number, the internal circulation revenue it emphasizes becomes quite important. The strong rise of e-commerce in Tik Tok and the simultaneous surge of advertising revenue fully prove the strategic significance of internal circulation.

In essence, the core of doing closed-loop e-commerce lies in two points-

The first is that the complete data link based on transaction brings efficiency improvement, that is, its advertisement is more accurate, and it knows what characteristics those people who place orders have;

Second, the extension of the value chain, including performance, makes it possible for the platform to collect taxes, and merchants are willing to contribute fees to the closed loop.

Obviously, Tencent is also greedy for the business increment brought by the closed loop. A new formulation of this financial report is "Pan-internal circulation advertising revenue linking WeChat applets, video numbers, WeChat official account and corporate WeChat landing pages", which increased by 30% year-on-year.

However, this is a difficult challenge for the video number, which is genetic in a sense-

The WeChat team is famous for its elitism within Tencent, and its prominent feature is its high human efficiency. It has been committed to doing things with fewer and more efficient people. For example, the team members of WeChat Pay are much smaller than Alipay in scale.

One of the drawbacks of elitism and focusing on human efficiency is that the WeChat team has not done dirty work.

In the past, the typical style of play was that Zhang Xiaolong launched a small team, made hard efforts and thought clearly from the top-level architecture and product mechanism, and used the super base of social interaction to pry a business sector, such as WeChat payment, applet and video number.

However, the internal circulation like e-commerce is very heavy, its chain is very long, there are many aspects of performance, the cost is extremely high, and the information flow, logistics and capital flow are intertwined and complicated, so it is difficult to solve the battle only by relying on the top-level design at the product level or the strategic level.

In a word, the video number is doing dirty work such as e-commerce and local life, and the long-term product leverage of the WeChat team will be discounted.

To get rid of this hard bone, WeChat must really sink, take the initiative to do some hard work that it didn’t want to do before, and change the tactics of promoting business based on products and strategies that have always been advantageous in the past.

So, does WeChat have this level of consideration?

The answer is that there is no very clear signal yet.

Why do you say that?

Let’s cut in from a small perspective. As an industry observer, I have a small habit when studying Tencent, that is, I go to its recruitment website to see the latest recruitment positions of various business departments. The types and quantity of these positions reflect the work focus and tendency of the business group to a certain extent from a unique angle.

I have seen 51 non-technical posts related to business in the posts recently released by WeChat business group, among which 13 are related to video numbers, which are not too many. There are many posts such as "senior strategic product manager for live broadcast with video numbers" and "senior product manager for business operation of small shops with video numbers".

It can be seen that, at least from the perspective of recruitment, the video number team has no idea of focusing on the business for the time being, and still plans to continue to promote the business through its product strategy advantages.

However, my view is different from that of the industry. I think Zhang Xiaolong is by no means a product defender who sticks to some so-called obsession.

On the contrary, his figure is quite soft, facing the business reality and being thoroughly remoulded at the business level many times-

From Foxmail to QQ mailbox, it is a change from software thinking to internet thinking, from QQ mailbox to WeChat is a change from PC thinking to mobile genes, and from the minimalist rule in the early days of WeChat to the hug algorithm now is a change in product logic.

Any one of these changes is actually a "sudden change" level, but each turn is quite silky.

Therefore, in this sense, as long as it is really necessary in business judgment, it is not an unexpected thing for WeChat and video number to change their long-standing strategies and focus on business in the next short video amount competition.

At the same time, we should also see that WeChat has its own advantages objectively.

This advantage lies in the fact that it has a set of interwoven components established by WeChat official account, applet and enterprise WeChat, which has been imperceptibly embedded in various business links of many advertisers to some extent.

This kind of embedding has a moat effect, and the migration cost is very high. For example, an education company uses enterprise WeChat as its private domain, so the link in WeChat must be the smoothest in the advertising process, which has become an important advantage of video number advertising.

In the future, VideoNo. and Tik Tok will definitely meet each other in heavier businesses such as e-commerce and local life, and the victory or defeat of the battle depends on their traffic utilization efficiency.

Tik Tok has always been data-rational, and the distribution of traffic depends on the cold ROI. Behind the inclination of traffic to e-commerce, the profit-making efficiency of e-commerce is indeed high. Tik Tok has also poured a lot of traffic into games and hardware Pico, but it turns out that the ROI of the latter two is not ideal, so it is cut off cleanly.

The traffic of the video number is the same logic. Today, the landing page is a relatively large proportion of enterprise WeChat and small programs, and if the ROI of e-commerce and local life continues to improve, it will inevitably get a traffic share that matches its efficiency.

The distribution and center of gravity of video number in the future will determine its commercial competitiveness, and it will also be an important point of competition between video number and Tik Tok in the future.

At this time today, the competition in the short video market has already entered the deep water area, and the competition on the track has become an incomparably real mixed fighting, which is worse than physique, skill, endurance and logistics, and at the same time, it has fewer mistakes than anyone.

In the short video business, the user’s migration cost is actually not as big as expected. In the end, it is based on the long-term retention and realization of content ecology and user habits.

In this sense, how far the video number can go on the short video track, what kind of ceiling it can reach, and how to differentiate itself from Tik Tok and Aauto Quicker are still the most anticipated challenges for China Internet in the next few years.

Under the background that the Internet in China has changed hands, the second half of Touteng War will still be extremely exciting. Please move the small bench ~

    On March 21, 2022, China Eastern Airlines Yunnan Co., Ltd. Boeing 737-800 (registration number B-1791) carried out a scheduled passenger flight from Kunming Changshui Airport to Guangzhou Baiyun Airport. At 13: 16, the plane took off from Kunming Changshui Airport. After 64 minutes, it deviated from the cruising altitude of 8,900 meters and quickly descended. It crashed near Moguang Village, Langnan Town, tengxian, Wuzhou City, Guangxi Zhuang Autonomous Region. All 123 passengers and 9 crew members on board were killed.

    The Civil Aviation Administration of China, in conjunction with relevant departments, conducted a technical investigation on this accident in accordance with the China Civil Aviation Regulations "Provisions on Technical Investigation of Civil Aircraft Accidents" (CCAR-395) and the relevant provisions of Annex 13 of the Convention on International Civil Aviation. The main progress is as follows:

    First, the search, identification and analysis of the wreckage. Organize the search for physical evidence of the wreckage, identify the main wreckage, take photos to collect evidence, mark the location of discovery, and make a map of the location of the wreckage; Conduct special technical investigation on aircraft structure, flight control system, engine and other wreckage, and analyze the attitude of the aircraft before falling to the ground and the possible working state of key control components; Send the engine parts, control system parts and other important wrecks to the laboratory for analysis to determine the cause of damage.

    Two, flight operation and aircraft airworthiness. Investigate the crew members’ technical status, health status and actual performance; Investigate the release plan, load balance, performance calculation, operation monitoring and crew preparation of the incident flight; Investigate the company’s safety management, training management, personnel qualification management, maintenance management and other organizational management; Investigate the implementation of aircraft airworthiness instructions and service notices, the maintenance of routes and scheduled inspections, and the maintenance of faults; Investigate and analyze the fuel filling and fuel quality of the incident flight; Integrate monitoring data, video recording, etc., and analyze the flight state of the aircraft in the final stage; Repair the damaged recorder and analyze the obtained data.

    Third, the flight security situation. To investigate the qualifications of security personnel and the working conditions of facilities and equipment at the take-off airport; Investigate the routine inspection and maintenance of runways, taxiways, taxiways and apron pavements used by the incident flights; Investigate the qualifications of air traffic controllers, communication, navigation and monitoring equipment, air traffic control automation system, air traffic control command process and air route weather conditions; Investigate the basic information, security inspection and loading of passengers, luggage, goods and mail; Check the dangerous goods carrying information of the incident flight and the dangerous goods training of the crew and related support personnel.

    After investigation, the flight crew and cabin crew of the incident flight held valid licenses and certificates, and the flight, duty and rest time met the requirements. The physical examination before the flight on that day was qualified, and the crew qualification and configuration met the requirements; The airworthiness certificate of the incident aircraft is valid, and the qualifications of relevant maintenance personnel meet the requirements; No faults or abnormal conditions were found in the aircraft system, fuselage structure and engine before take-off, and no faults were reserved; The qualification of relevant operation support personnel on the day of departure airport meets the requirements, the facilities and equipment work normally, and the operation and operation conform to the working procedures; The qualification of relevant air traffic controllers meets the requirements, the communication, navigation and monitoring equipment works normally, there is no abnormality in radio communication and control command before the incident, and there is no dangerous weather report in the airspace and flight altitude of the aircraft at the time of the incident; The flight of the incident met the requirements, there was no cargo mail declared as dangerous goods, and there was no evidence that there were dangerous goods in the cargo mail and luggage.

    Subsequently, the technical investigation team will continue to carry out experimental verification and cause analysis, and release relevant information in a timely manner according to the progress of the investigation.