March in the spring is the best benefit of spring. Recently, Cheshang Moment was informed that as the first brand of high-end new energy vehicles in central enterprises, Lantu Automobile and Wuhan Wenlv cooperated with each other to provide 60 new executive electric flagship cars, Lantu Chasing Light, and provided free connection service for friends who came to Wuhan from other places. The unique "romantic meeting room in Wuhan" experience of the flagship car made their trip to Wuhan more convenient, comfortable and enjoyable.

Lantu Automobile has come up with the best products and services, warmly waiting for travel and helping Wuhan’s urban development. This is a social responsibility and responsibility that central enterprises should have. During the activity, 60 "special cherry blossom viewing drivers" will provide free connection service for foreign tourists around the fixed circular route "Yellow Crane Tower (fixed connection point) → Wuhan University (temporary stop point) → Liyuan Square (temporary stop point) → Hankou River Beach (fixed connection point) → Yellow Crane Tower (fixed connection point)" every day. Passengers do not need to make an appointment, wave and stop, take a free ride, and enjoy the scenic spots and cherry blossom resorts in Wuhan. Signs of "free ride for foreign tourists" are printed on both sides of the car body and the rear window, and two signs of "welcome to ride" and "existing passengers" are set on the front window of the car to facilitate tourists to identify the boarding status. The car also prepared a hand gift for tourists, making this city courtesy more unique.

The new executive electric flagship sedan Lantu pursues light, and the four seats are equipped with ventilation, heating and massage functions as standard, which can well relax the fatigue after the violent walk. Four-zone intelligent air conditioner, voice control four-zone temperature, real-time warm self-knowledge. Intelligent four-wheel drive, equipped with a million-level predictable magic carpet all-aluminum chassis, can adjust the damping force of the shock absorber in real time, and can have a silky driving experience regardless of acceleration, turning or bumpy road conditions. The longest battery life at the same level is 262km, and visitors can "see all the flowers in Wuhan in one day".

To create the ultimate products and empower a better life, Lantu Automobile always takes "warm heart technology" as its technical philosophy, and continues to carry out scientific and technological innovation to bring users a leapfrog experience. Whenever there is a big event, you must choose the map. Up to now, Lantu Chasing Light has successively helped dozens of heavyweight events to be successfully held. Phoenix. com reported that the two national conferences in 2024 designated guest cars, and the only official designated cars helped China-Africa Economic and Trade Expo, China 5G+ Industrial Internet Conference, China Entrepreneur Boao Forum, China Film China Watch Award and other large conferences or celebrations. Leap-forward luxury configuration experience, wide and long-axis back row "meeting room" is the highest travel courtesy for receiving foreign tourists in Wuhan, and it is also the highest travel scene for Lantu to chase the light.

Since its birth, Lantu Automobile has run out of the "Lantu Speed" that amazed the industry, achieving three cars in three years and three categories in three years. The core technology is self-developed and controllable in the whole stack, sailing to many countries, and its development potential is strong. Lantu Automobile will guard every courtier who comes to Wuhan 24 hours a day to provide users with high-quality, thoughtful and caring services. At the same time, Lantu Zhuiguang Online Store also prepared a romantic test drive ceremony for guests and friends, and participated in the test drive activities to win a beautiful and romantic test drive gift.

Jin and Liu Cuiping are discussing how to make a video with traffic.

After 6 o’clock in the morning on September 27, just after picking figs, gold was broadcast live.

　　"Have you increased your powder recently?" They greet each other like this.

　　Gold grows figs and Liu Cuiping raises peacocks. The base of the two people is on a hill, less than 1 km apart, but they rarely see each other.

　　At noon on September 27th, they met unexpectedly in Zhangfei North Road and sat down for lunch by the roadside.

　　Both of them were born in 1986. Two years ago, Gold was the senior operation manager of the glory of the king Mobile Games, with an annual salary of one million. Three years ago, Liu Cuiping was still engaged in real estate sales in Beijing and opened a real estate sales company in Guangyuan, Sichuan, which also earned a lot of money.

　　Then, why did they suddenly transform and return to their hometown to become farmers? To this end, Chengdu Business Daily-Red Star journalists conducted an in-depth interview with them.

　　run

　　Using short video platform overhead path

　　I am most concerned about "Is it getting pink recently?"

　　Seven or eight kilometers away from Langzhong City, Sichuan Province, National Highway 212 passes through a mountain pass, to the left is Liu Cuiping’s peacock farm, and to the right is the golden fig base.

　　On September 27th, Jin got up at 4am and picked figs with his brother and sister-in-law and four villagers invited. The weather is cold and the dew is heavy. You must wear rain boots when going to the fields. But the grass is deep and leafy, and the trouser legs are still wet with dew.

　　As soon as the fruit was picked, it was immediately repackaged and sent to more than 10 stalls in the city at 7 o’clock on time. After 9 o’clock, he drove the van to send the figs ordered online to the courier company for delivery.

　　On Zhangfei North Road, it was Liu Cuiping who stepped on the brake and opened the door. Liu Cuiping is preparing a PPT for a speech. When she meets gold, she wants to "ask for help".

　　But when they met, they first asked, "Is it pink?"

　　"It has risen by more than 10,000 this month. What about you?"

　　Liu Cuiping plays Tik Tok, and Gold plays Aauto Quicker, and they all shoot short videos. The video of Liu Cuiping holding a peacock for praise has more than 2 million clicks. This is her most "hot" video. It has only been three or four months since she officially updated the vibrato video. At present, there are 30,000 fans, and her goal is to reach 300,000 fans in two years.

　　Gold’s Aauto Quicker account has also been opened for several months, but its popularity is much slower, but he thinks his fan conversion rate is better. Gold also posts in forums such as Aika and Tianya, which are updated every day and broadcast live in Aauto Quicker. The fans of several platforms add up to tens of thousands.

　　"The conversion rate is high because my figs are cheaper." Gold says that a box of figs costs only tens of yuan, while a peacock egg costs 100 yuan, and a peacock costs 2,000 yuan. Not everyone can afford it.

　　In addition to shooting short videos, Liu Cuiping also does live broadcasts. Compared with gold, she is fully equipped, bought a tripod and a live microphone that can fill the light.

　　When she broadcast live, she introduced her own farm, peacock and pheasant. Some netizens left a message in the live broadcast room, "Sister Peacock, sing a song." She giggled and told people that "Sister Peacock doesn’t sell art, she only sells peacocks". She is sweet and lovely, and 80% of the live broadcast rooms are male netizens.

　　Just after picking, the gold was also broadcast live, eating figs live, how to sort and package, how to plant them, and introducing that the orchard with weeds has not used herbicides and fertilizers. A netizen entered the live broadcast room, and he greeted him next to him. "Come, welcome the old irons … …”

　　On the morning of September 27th, there were only more than 10 online viewers in the live broadcast room. He said that it was very touching that someone came to watch my live broadcast so early. In the live broadcast room, some people asked to buy fruit, and some people asked to buy seedlings … … He answered patiently one by one.

　　After a little leisure, he would sit on the ridge and look up at the sky, lost in thought. In this state, he also made his own Aauto Quicker video, and he often posted it late into the night in the forum, recording in detail his own figs in the past two years. He said that he "sucked powder" by sincerity and hard work.

　　In this regard, Liu Cuiping has another view. She said that she should be "new, strange and unique, and she should seize the audience in the first three seconds" and "sometimes she has to be thick-skinned" … … As soon as she shook her hair, she acted like a wait for a while, then turned and walked into the pheasant pen and went to catch the pheasant with open arms. She told Jin, who was holding a mobile phone, that she must shoot a feeling of "very dragging".

　　one’s original intention

　　I’m afraid I won’t have the strength to re-plan the future in a few years.

　　Under the hill, it is Jingu Village in Shaxi Street. Grapes and peaches are planted in the village, which has long been a piece of scale, and some people have invested in building luxurious farmhouses. The local government is also trying to build the village into a cultural tourism project with drainage ability around the ancient city of Langzhong.

　　At first, Gold "quietly returned to the village", and contacted a familiar village cadre for consultation. The other party directly advised him not to come back.

　　When Jin was a child, his family was poor. He was the first college student in the village to be admitted to an undergraduate course, and he made a fortune in a big city. He worked in Tencent with an annual salary of one million, so everyone should give a thumbs up.

　　Come back to farm, everyone thinks this choice is unwise. In April 2017, he began to come back to see the land. It was not until October that he officially signed a 100-mu land transfer contract with Murakami that he told his brother and sister-in-law who were working outside. Brother Huang Jun became angry with his younger brother, but it was too late to stop him.

　　Gold left five years’ living expenses for his wife and children, and returned to the village with 2 million savings and a quilt. He said that if he couldn’t do it in five years, he would admit it and then go back to Chengdu to continue to find a job.

　　In fact, at that time, he was planning to start a technology company with several partners. Deng Jia, his former colleague in Tencent, told the reporter that he was shocked when Jin told him that he was going to plant fruit. This colleague, who runs games and deals with data and players every day, "crossed the border too much". But now he sees the marketing of gold to his orchard, and he still feels the shadow of his Internet days.

　　Liu Cuiping started to do real estate sales in Beijing. After resigning, she ran a real estate sales company in Guangyuan, Sichuan for several years, and the income was very good.

　　In 2016, she came back to raise peacocks. Its farm, located in Wufeng Village, Shaxi Street, was the house and land that my uncle bought when raising silkworms. When my uncle stopped raising silkworms, she took the site from my uncle.

　　Over the past three years, Liu Cuiping’s peacock farm has invested more than 2 million yuan. At present, it is far from returning to the original, and the monthly income and expenditure can only be basically the same. Liu Cuiping said that she has suffered a lot in recent years. Last time a TV station interviewed her and talked about these bitterness, she cried herself.

　　Speaking of the original intention of starting a business, Liu Cuiping laughed and said that it was "hot head" at that time. Gold’s understanding of "fever" is that he is about 30 years old and wants to re-plan his future. "A few years later, I am afraid that I will not have this strength."

　　future

　　Representatives of new professional farmers hope to lead more villagers to find a good way out.

　　In April 2017, Jin resigned from the game company, took his wife and children for a trip, and then officially returned to his hometown to bury his head in farming. He is extremely low-key and afraid to contact his colleagues and friends in the past. For a whole year, his circle of friends has not updated his movements. He is afraid of failure and "criticism", which many people don’t understand and he doesn’t want to explain to others.

　　It was not until the end of May 2018 that the orchard began to bear fruit that he took a group of photos in the circle of friends and introduced himself as "one year of silence, intensive cultivation in October, 100 acres of orchard … …” Friends just "watched", and there were more than 200 comments and praises at once.

　　A neighbor wanted to invest in planting with him, but he refused. "At that time, he had no bottom in his heart." He was afraid of losing money. "All this money was saved by their frugality." In the Spring Festival of 2019, he began to introduce his orchard and his long-term planning to the villagers. At present, he has received phone calls from seven villagers, saying that he will plant figs this winter and ask him for seedlings.

　　Liao Youjun, who works in Shenzhen, is a primary school classmate of Gold. He said that when Gold came back, it was hard for him to understand that he had to give up such a good job and come back to farm as a farmer. When he came home for the Spring Festival this year, he saw Jin "pulling branches and tying strings" alone in the field. He really looked like a farmer, but he was impressed. He has been working in Shenzhen for more than 10 years, but he feels that he will return to his hometown sooner or later, so he is considering planting figs with gold. "Just next to his orchard, start with a few acres of land and step by step."

　　Jin said that he expects to recover the cost next year, but the goal is far from being achieved. His ideal is that the whole village will plant figs, so he desperately does online marketing. Langzhong City can digest 1,000 Jin of figs a day, and its own 100 mu can be sold locally, but if more villagers plant them, he will try to sell them to distant places.

　　Liu Cuiping also sells her own pheasant seedlings and peacock seedlings online. Recently, she is preparing to open a peacock noodle restaurant in Langzhong ancient city, where peacock handicrafts and peacock eggs are displayed and sold offline. She spared no effort to "raise the powder", but also felt that with more fans, she could "bring goods" and drive other villagers to raise them.

　　Tan Chaolin, the stationmaster of the Science and Education Station of Langzhong Agriculture and Rural Bureau, is familiar with gold. He said that gold moved him and made him admire. This young man has confidence, determination and ways. His internet work experience made him do a very good job in marketing. The Agricultural and Rural Bureau specially invited him to give lectures. He was sent to Sichuan Agricultural University to study before. As a result, when he introduced his experience, he suddenly became a "lecturer".

　　In Tan Chaolin’s view, under the background of rural revitalization strategy, gold is a typical representative of new professional farmers. Tan Chaolin said that he is also very confident in the fig of gold, and the relevant government units will also give strong support to this project, so that gold can play a leading role in the local area.

　　Regarding online marketing, Liu Cuiping is also deeply touched. In the past six months, she has traveled to three provinces and five cities, all of which are for investigation and study, some at her own expense, and some are organized by the government. She said that in Yiwu, you can find various anchors and online celebrity by searching people nearby on WeChat, but in Langzhong, the marketing of traditional industries is still in the traditional routine.

　　At the gate of Liu Cuiping’s farm, there are several government-made signs, and the local government also strongly hopes that they will take the lead and lead more villagers to find a good way out.

On March 21, Geely Automobile released its 2022 performance report, showing that the company realized revenue of 148 billion yuan, up 45.6% year-on-year, a record high; The net profit of returning to the mother was 5.26 billion yuan, an increase of 8.5% year-on-year; Affected by the price increase of raw materials and the increase in the proportion of new energy, the overall gross profit margin fell to 14.1%, but the average single gross profit increased by 11.1% to 17,500 yuan; Profits from technology and authorized services continued to grow steadily, up 29.9% year-on-year; Jizhi auto finance profit increased by 15.3% year-on-year.

In 2022, Geely Automobile increased its investment in intelligent electrification research and development, with the investment increasing by 51.2% to 8.4 billion yuan compared with the same period of last year; Strong financial position, operating cash flow increased by 4% to 16 billion yuan; The total cash level rose by 20.4% to 33.7 billion yuan.

Behind the sound financial performance, it is inseparable from the support of new car sales that have achieved growth in adversity. In 2022, the total sales volume of Geely Automobile reached 1.433 million vehicles, up about 8% year-on-year, outperforming the domestic automobile market, and its production and sales exceeded one million vehicles for six consecutive years.

Among them, Geely Automobile’s new energy sector has a bright market performance and has become a new driving force for the company’s growth. In 2022, the sales volume of Geely Automobile’s new energy products was 328,700, and the penetration rate of new energy in a single month exceeded 30% for many times, which doubled compared with the same period of last year. In 2023, Geely Automobile set the sales target at 1.65 million vehicles, an increase of about 220,000 vehicles over the previous year, of which the sales of new energy doubled compared with 2022.

While the sales volume is rising rapidly, Geely Automobile is accelerating the goal of sustained upward brand value. Take Extreme Krypton, a luxury intelligent pure electric brand, as an example. In 2022, Extreme Krypton delivered 71,900 vehicles throughout the year, exceeding the annual target. Among them, Extreme Krypton 001 is the only China brand luxury pure electric vehicle among ten thousand clubs in the luxury car market, with an average order amount exceeding 336,000 yuan, and it continues to be the sales champion of China brand pure electric vehicle with more than 300,000 yuan. The second model, the original pure electric luxury MPV— — The delivery of Krypton 009 was started in January 2023, and the average order amount exceeded 520,000 yuan.

In fact, with the gradual deepening of electrification and intelligence in the automobile industry, the domestic high-end new energy market has huge room for growth, and it has also become a great opportunity for major independent brands to rise upwards. According to the prediction of Zhang Yongwei, vice chairman and secretary general of China electric vehicle committee of 100, in 2023, the production and sales of China new energy vehicle market is expected to increase by 40% year-on-year, and the penetration rate is close to 40%, and the overall scale is expected to reach 10 million vehicles. Combined with the analysis of factors such as vehicle supply and vehicle life cycle cost, it is expected that the penetration of high-end new energy vehicles will accelerate this year, and the sales structure of new energy vehicles will continue to be optimized from dumbbell to spindle.

In this context, Geely Automobile is actively improving the product layout in the middle and high-end market segments. In February this year, Geely Automobile officially released a brand-new high-end new energy series — — "Geely Yinhe", the first smart electric hybrid SUV, Geely Yinhe L7 officially opened the reservation and will be delivered in the second quarter of this year. In addition, Geely has also released new energy electrification technologies such as Aegis battery safety system, Raytheon Hybrid 8848, and the brand-new car operating system "Yinhe NOS", which will be installed on the Geely Yinhe L7 model for the first time.

Soochow securities released a research report saying that the layout of "Geely Galaxy High-end Sequence+Low-end Geometry+High-end Krypton" is full-priced, the launch of "Geometry+Krypton" new car, the new release of Galaxy subsequence, the two-way power of EV+PHEV, and the blessing of Raytheon hybrid technology will help Geely Automobile to accelerate its transformation to new energy sources.

Over the years, Geely Automobile has insisted on independent innovation, increased R&D investment and achieved remarkable results. It not only leads domestic counterparts, but also successfully exports advanced technology to overseas markets. Now, the income from technology and authorized services has become another bright spot of Geely Automobile’s profit growth.

In 2022, Geely Automobile Technology and Authorized Services achieved a total revenue of 1.66 billion yuan, a year-on-year increase of 29.9%.

Specifically, with Proton Automobile and Geely Automobile entering the seventh year hand in hand, Geely strategically exported a variety of products and engine technologies to help Proton achieve sales growth and make efforts in overseas markets. In 2022, Proton Motor’s performance increased for the fourth consecutive year, with a total sales volume of 141,400 vehicles, accounting for about 19.6% of the market. It was the only company in Malaysia’s automobile industry that achieved performance growth from 2019 to 2022. At the same time, Proton Motor’s sales in the international market increased to 5,406 vehicles in 2022, a year-on-year increase of 79.1%, making it an export leader in the industry.

Not only that, Geely Automobile’s technical empowerment has also penetrated into the developed countries of automobile industry for the first time. In May last year, Geely Automobile invested in Renault Korea Automobile, and will launch efficient and energy-saving fuel and smart hybrid vehicles in the Korean market. The new product adopts the world-class CMA modular architecture developed by Geely’s R&D center in Sweden, and uses the advanced hybrid technology of Geely Holding Group to provide users with an experience beyond expectations.

Behind Geely Automobile’s achievements, it is inseparable from the support and empowerment of Geely Holding Group.

"In the past two or three years, the financial position of Geely Holding is very good. Geely Holding has always maintained a fully supportive attitude towards the development of Geely Automobile and continued to help the development of listed companies. In the future, under the premise of complying with regulatory rules and marketization principles, the assets cultivated by Geely Holding are also open to listed companies. " Li Donghui, CEO of Geely Holding Group, Vice Chairman and Executive Director of Geely Automobile Holdings Limited, said.

In recent years, Geely Holding Group has made full progress towards technological transformation, making cross-border innovations in the fields of new energy technology, intelligent driving, three-electricity, on-board chips, operating systems, low-orbit satellites, etc., building the full-stack self-research ecosystem capacity around core technologies and accelerating the formation of a moat.

According to industry analysis, Geely Holding Group has laid out a series of front-end technologies, which has promoted the core competitiveness of enterprises and continuously released the ecological value of science and technology, thus continuing to empower Geely Automobile, bringing users a product experience that exceeds expectations and creating long-term returns for investors.

Focusing on building cars is not limited to cars. Under the guidance of Geely Holding Group, Geely Automobile’s accelerated transformation to intelligent technology companies has achieved initial results. Geely Automobile actively lays out the entire industrial chain of smart electric vehicles, realizes software-defined vehicles, tamps down core technologies, and develops the hard-core "technology ecology" of Geely Holding Group, promoting the rapid landing of the "Smart Geely 2025" strategy, and enabling Geely’s technology ecology to travel in the future.

Yan Jiayue, CEO of Geely Automobile Group, revealed that in the field of intelligent driving, the "Heaven and Earth Integration" version of Galaxy Intelligent Driving Scheme based on Geely Satellite will be launched soon. Geely’s self-developed centimeter-level satellite high-precision positioning module has passed the certification of vehicle regulations, and can realize real-time accurate positioning by integrating Geely satellite communication, navigation and remote sensing technologies.

In addition, the first "cloud, number and intelligence" integrated super cloud computing platform for global car companies — — Geely Star Smart Computing Center was officially launched, with a cloud computing power of 8.1 billion times per second, which can improve the overall research and development efficiency of Geely by 20%. The official launch of the Geely Star Smart Computing Center marks that Geely has entered the "smart computing era" of building cars and achieved the leading intergenerational advantage in the smart computing industry.

In the future, Geely will persist in scientific and technological innovation, continue to promote new energy technologies, and strengthen scientific and technological ecology to empower smart driving and smart travel; Deepen international business, speed up resource coordination, and lay a more solid foundation for the sustainable development of Geely Automobile.

(This article does not constitute any investment advice, and the information disclosure content shall be subject to the company announcement. Investors operate accordingly at their own risk. )

Text/Jiangnan

After the vibrato burst into flames, the importance of the video number of WeChat in the interior also soared, asking for money, giving money and resources to resources. But up to today, there is still a big gap between the two: it is estimated that the gap between the video number and Tik Tok is between 3.3 times and 6.6 times. The second half of Touteng War will still be very exciting, please move the small bench ~

There is no doubt that video number, as a rising star, has already become one of the top three short video tracks in China after several years of catching up.

However, it is difficult for the industry to give a comprehensive and accurate data on how far the video number has developed and how far it is from Tik Tok.

The direct reason behind this is that WeChat is only a business group of Tencent, a listed company, and the video number is only a sub-product of WeChat, so there is no obligation to publicly disclose detailed data in the financial report. In addition, unlike independent apps, video is only a function of WeChat, which also makes it more difficult for third-party data monitoring.

Similarly, as the leader of short video industry, Tik Tok is also a non-listed company at present, so it is difficult for us to see the whole picture of Tik Tok data.

However, this does not mean that the video number and Tik Tok are completely two data black boxes. We can still make reasonable guesses from the limited public data at present, and then draw some meaningful conclusions-

In the business world, absolute data is important, while at other times, relative data is just as important or even more important.

Let’s take a look at two important absolute data of the video number-according to Tencent’s financial report and conference call, the advertising revenue of the video number Q2 in 2023 is 3 billion, and at the same time, the current advertising adsload of the video number is less than 3%.

Let’s look at some data from Tik Tok-

According to The Information, ByteDance’s Q2 revenue in 2023 was $29 billion, of which 20% came from overseas.

I think this data is relatively credible. On the one hand, The Information has disclosed the revenue of Byte many times before, including the revenue of Byte China of $69 billion last year, etc. These data are basically recognized and quoted by the industry.

On the other hand, if the data gap is large or untrue, bytes will jump out to refute or clarify. (For example, regarding the data of e-commerce GMV in 2022, bytes have been specifically denied. )

OK, based on the above data, we can actually make some relatively reasonable calculations-

Byte Q2 earned $29 billion, 20% of which came from overseas, that is, 80% came from China, and the domestic income was $23.2 billion.

Note: This $23.2 billion does not mean that it is all advertising revenue from Tik Tok. Only Tik Tok, a single product, also involves live broadcast revenue and e-commerce fee income (different from e-commerce advertising revenue).

In addition, Byte also has the income from a series of other businesses, such as today’s headlines, car owners, watermelon videos, tomato novels, flying books, games, Volcano Engine and so on. (You know, in 2017, when Tik Tok was just born, today’s headline income was as high as 15 billion)

So what is the proportion of advertising revenue in Tik Tok’s total domestic revenue?

This is a mysterious data, but fortunately, we also have some reference objects. Let’s take a look at the income composition of Aauto Quicker, a short video track listed company.

According to Aauto Quicker’s Q2 financial report this year, in Aauto Quicker’s income structure, advertising revenue accounts for 52.5%, live broadcast revenue accounts for 34.7%, and other income (including e-commerce) accounts for 12.6%;

Of course, we can’t directly use the proportion data of Aauto Quicker, because there is still a big difference between Tik Tok and Aauto Quicker.

Compared with Aauto Quicker, which started with the realization of live broadcast, Byte has been engaged in advertising business since 2013, and has formed a set of extremely strong tactics in advertising algorithm, product, operation and sales, so the proportion of natural advertising revenue will be higher. After all, live broadcast and e-commerce are the businesses that come later. (Although the fast-growing e-commerce GMV has surpassed Aauto Quicker)

I take Aauto Quicker as an example to illustrate that the revenue of Bytes is not all from advertising in Tik Tok. Compared with the early advertising revenue in ByteDance, which accounted for more than 90%, the proportion of advertising has dropped significantly now.

Therefore, when we estimate the advertising revenue, we need to make a discount. Considering the advantages of Byte in advertising and the existence of other huge business lines, we roughly give this discount a 60% discount.

At this time, we can calculate the income of Tik Tok’s advertising business-29 billion * 80% * 60% = 13.9 billion US dollars, or 99.5 billion RMB.

The reason why we have to calculate the advertising revenue of Tik Tok is because we have to compare it horizontally with the advertising revenue of the video number in the same period-

The revenue of video number Q2 this year is 3 billion, and the estimated revenue of Tik Tok Q2 advertising this year is 99.5 billion, which is 33 times.

Does this mean that the gap between video number and Tik Tok in user data is 33 times?

Of course not. We also have to consider two factors: the advertisement loading rate Adsload and the advertisement unit price ECPM.

Obviously, there are many advertisements in Tik Tok, but there are few advertisements for video numbers. According to the data disclosed by Tencent at present, the adsload of video numbers is less than 3%.

So, what is the advertising Adsload in Tik Tok?

This is also a mysterious data.

But we can still reasonably guess—

James Mitchell, chief strategy officer of Tencent, said: the competitor’s adsload exceeds 10%, and this competitor naturally includes Tik Tok;

According to a research report of Huachuang Securities, Tik Tok’s Adsload in 2019 has exceeded 12%;

In addition, according to the daily sense of body, it is very common for Tik Tok to insert five videos into one advertisement, which does not include the content-heated advertising product of Dou+ without advertising logo, and it is already 20% for five videos to insert one advertisement.

In fact, the advertisement Adsload of a product itself is not static, and it will be dynamically adjusted according to many factors such as supply and demand, time nodes and so on.

Based on the above data and some three-party calculations in the industry, we take Tik Tok’s Adsload as 15%;

At this time, we can work out the difference of the service volume of the video number on the user side, that is, the volume relationship between them needs to be divided by the multiple of their Adsload on the basis of the revenue multiple, that is, the above 33 times need to be divided by 5, which equals 6.6 times, that is, the current broadcast volume of the video number has a greater probability of being 6.6 times that of Tik Tok.

Of course, strictly speaking, this caliber is not entirely the amount of play, which can be roughly understood as the number of times the video information stream is refreshed, that is, the space for inserting advertisements.

Compared with the fuzzy process indicators such as daily activity, duration and duration of a single video, the total broadcast volume directly calculated above is obviously more meaningful. After all, the process indicators ultimately serve the result indicators.

It must be noted that our calculation is still rough, because there is a hidden assumption-the advertising unit price ECPM of video number and Tik Tok is the same;

This assumption and premise itself also have enough room for discussion-

In essence, ECPM reflects the efficiency of advertising.

In fact, the competition between Byte’s huge engine and Tencent’s advertisement in the whole advertising market is an extremely wonderful comprehensive combat of China Internet.

In the past few years, the two have competed in technology, products, operation, market, sales and ecology, and the two sides have come back and forth in the constant game;

Objectively speaking, after a long-term struggle, Tencent’s technical level, professionalism and comprehensive strength have reached the level of the first echelon in the Internet advertising industry, not only at home but also at the international level.

Of course, the overall efficiency of Byte advertising system is one of the best at present because of its relative advantages in algorithm and crowd level objectively. Many advertising agencies told me that in most cases, the ECPM of effect advertising Tik Tok is indeed higher than other advertising platforms.

I heard an unconfirmed data in the industry is that the advertising ECPM in Tik Tok is twice as high as that in Aauto Quicker. (Again, this data is unconfirmed)

I have every reason to believe that Tencent’s advertising, which has been deeply rooted in efficiency for a long time, will not have a gap of twice as large as that of Tik Tok. If we take twice as the lower limit, the ECPM of the two will be equal and twice.

Then according to the above calculation, the most important conclusion of this paper comes-The difference between the video number and Tik Tok is estimated to be between 3.3 times and 6.6 times.

OK, so the question is coming-how about the video number?

In my opinion, this is undoubtedly an excellent performance.

You know, according to Tencent’s latest financial report, the number of Q3 video numbers has surged by 50% this year, while the total duration of Q2 video numbers has nearly doubled this year.

That is to say, the video number is still growing at a high speed, which means that the gap of 3.3-6.6 times will continue to narrow in the context of the objective slowdown of Tik Tok’s growth momentum.

As a late-developing product, as the only remaining fruit after Tencent’s various short video products held high and played high, and as the "hope of the whole village", the video number achieved this order of magnitude in less than four years under the difficult background that the industry generally believed that the pattern had been set, and abruptly completed the task of playing the short video table.

Zhang Xiaolong and his WeChat team once again proved their strong strength as a latecomer, and the depth of Tencent’s bench was also vividly displayed in this campaign.

Going to the table doesn’t mean you can sit back and relax. Sustainable growth is the eternal theme of this infinite game. How will the video number cope with the competition at the table?

I noticed that in the conference call of Tencent Q3, Tencent talked about the following four logics when explaining the future potential of video number-

1. Growth of traffic:This means that the data on the user side is still growing. According to the financial report, the total duration of Q2 video number nearly doubled year-on-year, and the number of Q3 plays increased by 50% year-on-year.
2. Promotion of advertising Adsload;This means that the current Adsload of video number is indeed lower than that of competitors;
3. The increase of click-through rate of AI-blessed advertisements;This means that the big model is used in advertising algorithms. For example, Tencent’s mixed-element big model was originally built for advertising.
4. Closed-loop opportunities:This refers to the internal circulation growth space including enterprise WeChat, applet, payment and e-commerce.

From a logical point of view, there is nothing wrong with these four angles, but what I want to say is that there is actually a big logic in the opposite direction behind these four small logics, that is, the overall scale of Internet advertising-

According to Questmobile’s data, the total scale of domestic Internet advertising market will increase by 4% in 2022, and only by 2.3% in Q1 2023.

In view of the current economic situation, the Internet advertising market has objectively bid farewell to high-speed growth, and will enter the new normal of micro-growth.

At the same time, the substitution effect of short video advertisements preempting other types of advertisements is also disappearing. According to Questmobile’s data, the market share of short video advertisements has stabilized in the past year.

Under this premise, the increase of user-side growth, Adsload, click-through rate and closed loop mentioned by Tencent will certainly increase advertising revenue, but the increase of total supply and the constant total demand mean that this increase ratio will be discounted.

Simply put, your advertising volume will increase by 50%, and your advertising revenue will inevitably not increase by 50%, which is an important supplementary factor that restricts the imagination of video number revenue.

Indeed, personal struggle is very important, but we must also take into account the historical process.

Therefore, for the video number, the internal circulation revenue it emphasizes becomes quite important. The strong rise of e-commerce in Tik Tok and the simultaneous surge of advertising revenue fully prove the strategic significance of internal circulation.

In essence, the core of doing closed-loop e-commerce lies in two points-

The first is that the complete data link based on transaction brings efficiency improvement, that is, its advertisement is more accurate, and it knows what characteristics those people who place orders have;

Second, the extension of the value chain, including performance, makes it possible for the platform to collect taxes, and merchants are willing to contribute fees to the closed loop.

Obviously, Tencent is also greedy for the business increment brought by the closed loop. A new formulation of this financial report is "Pan-internal circulation advertising revenue linking WeChat applets, video numbers, WeChat official account and corporate WeChat landing pages", which increased by 30% year-on-year.

However, this is a difficult challenge for the video number, which is genetic in a sense-

The WeChat team is famous for its elitism within Tencent, and its prominent feature is its high human efficiency. It has been committed to doing things with fewer and more efficient people. For example, the team members of WeChat Pay are much smaller than Alipay in scale.

One of the drawbacks of elitism and focusing on human efficiency is that the WeChat team has not done dirty work.

In the past, the typical style of play was that Zhang Xiaolong launched a small team, made hard efforts and thought clearly from the top-level architecture and product mechanism, and used the super base of social interaction to pry a business sector, such as WeChat payment, applet and video number.

However, the internal circulation like e-commerce is very heavy, its chain is very long, there are many aspects of performance, the cost is extremely high, and the information flow, logistics and capital flow are intertwined and complicated, so it is difficult to solve the battle only by relying on the top-level design at the product level or the strategic level.

In a word, the video number is doing dirty work such as e-commerce and local life, and the long-term product leverage of the WeChat team will be discounted.

To get rid of this hard bone, WeChat must really sink, take the initiative to do some hard work that it didn’t want to do before, and change the tactics of promoting business based on products and strategies that have always been advantageous in the past.

So, does WeChat have this level of consideration?

The answer is that there is no very clear signal yet.

Why do you say that?

Let’s cut in from a small perspective. As an industry observer, I have a small habit when studying Tencent, that is, I go to its recruitment website to see the latest recruitment positions of various business departments. The types and quantity of these positions reflect the work focus and tendency of the business group to a certain extent from a unique angle.

I have seen 51 non-technical posts related to business in the posts recently released by WeChat business group, among which 13 are related to video numbers, which are not too many. There are many posts such as "senior strategic product manager for live broadcast with video numbers" and "senior product manager for business operation of small shops with video numbers".

It can be seen that, at least from the perspective of recruitment, the video number team has no idea of focusing on the business for the time being, and still plans to continue to promote the business through its product strategy advantages.

However, my view is different from that of the industry. I think Zhang Xiaolong is by no means a product defender who sticks to some so-called obsession.

On the contrary, his figure is quite soft, facing the business reality and being thoroughly remoulded at the business level many times-

From Foxmail to QQ mailbox, it is a change from software thinking to internet thinking, from QQ mailbox to WeChat is a change from PC thinking to mobile genes, and from the minimalist rule in the early days of WeChat to the hug algorithm now is a change in product logic.

Any one of these changes is actually a "sudden change" level, but each turn is quite silky.

Therefore, in this sense, as long as it is really necessary in business judgment, it is not an unexpected thing for WeChat and video number to change their long-standing strategies and focus on business in the next short video amount competition.

At the same time, we should also see that WeChat has its own advantages objectively.

This advantage lies in the fact that it has a set of interwoven components established by WeChat official account, applet and enterprise WeChat, which has been imperceptibly embedded in various business links of many advertisers to some extent.

This kind of embedding has a moat effect, and the migration cost is very high. For example, an education company uses enterprise WeChat as its private domain, so the link in WeChat must be the smoothest in the advertising process, which has become an important advantage of video number advertising.

In the future, VideoNo. and Tik Tok will definitely meet each other in heavier businesses such as e-commerce and local life, and the victory or defeat of the battle depends on their traffic utilization efficiency.

Tik Tok has always been data-rational, and the distribution of traffic depends on the cold ROI. Behind the inclination of traffic to e-commerce, the profit-making efficiency of e-commerce is indeed high. Tik Tok has also poured a lot of traffic into games and hardware Pico, but it turns out that the ROI of the latter two is not ideal, so it is cut off cleanly.

The traffic of the video number is the same logic. Today, the landing page is a relatively large proportion of enterprise WeChat and small programs, and if the ROI of e-commerce and local life continues to improve, it will inevitably get a traffic share that matches its efficiency.

The distribution and center of gravity of video number in the future will determine its commercial competitiveness, and it will also be an important point of competition between video number and Tik Tok in the future.

At this time today, the competition in the short video market has already entered the deep water area, and the competition on the track has become an incomparably real mixed fighting, which is worse than physique, skill, endurance and logistics, and at the same time, it has fewer mistakes than anyone.

In the short video business, the user’s migration cost is actually not as big as expected. In the end, it is based on the long-term retention and realization of content ecology and user habits.

In this sense, how far the video number can go on the short video track, what kind of ceiling it can reach, and how to differentiate itself from Tik Tok and Aauto Quicker are still the most anticipated challenges for China Internet in the next few years.

Under the background that the Internet in China has changed hands, the second half of Touteng War will still be extremely exciting. Please move the small bench ~

    On March 21, 2022, China Eastern Airlines Yunnan Co., Ltd. Boeing 737-800 (registration number B-1791) carried out a scheduled passenger flight from Kunming Changshui Airport to Guangzhou Baiyun Airport. At 13: 16, the plane took off from Kunming Changshui Airport. After 64 minutes, it deviated from the cruising altitude of 8,900 meters and quickly descended. It crashed near Moguang Village, Langnan Town, tengxian, Wuzhou City, Guangxi Zhuang Autonomous Region. All 123 passengers and 9 crew members on board were killed.

    The Civil Aviation Administration of China, in conjunction with relevant departments, conducted a technical investigation on this accident in accordance with the China Civil Aviation Regulations "Provisions on Technical Investigation of Civil Aircraft Accidents" (CCAR-395) and the relevant provisions of Annex 13 of the Convention on International Civil Aviation. The main progress is as follows:

    First, the search, identification and analysis of the wreckage. Organize the search for physical evidence of the wreckage, identify the main wreckage, take photos to collect evidence, mark the location of discovery, and make a map of the location of the wreckage; Conduct special technical investigation on aircraft structure, flight control system, engine and other wreckage, and analyze the attitude of the aircraft before falling to the ground and the possible working state of key control components; Send the engine parts, control system parts and other important wrecks to the laboratory for analysis to determine the cause of damage.

    Two, flight operation and aircraft airworthiness. Investigate the crew members’ technical status, health status and actual performance; Investigate the release plan, load balance, performance calculation, operation monitoring and crew preparation of the incident flight; Investigate the company’s safety management, training management, personnel qualification management, maintenance management and other organizational management; Investigate the implementation of aircraft airworthiness instructions and service notices, the maintenance of routes and scheduled inspections, and the maintenance of faults; Investigate and analyze the fuel filling and fuel quality of the incident flight; Integrate monitoring data, video recording, etc., and analyze the flight state of the aircraft in the final stage; Repair the damaged recorder and analyze the obtained data.

    Third, the flight security situation. To investigate the qualifications of security personnel and the working conditions of facilities and equipment at the take-off airport; Investigate the routine inspection and maintenance of runways, taxiways, taxiways and apron pavements used by the incident flights; Investigate the qualifications of air traffic controllers, communication, navigation and monitoring equipment, air traffic control automation system, air traffic control command process and air route weather conditions; Investigate the basic information, security inspection and loading of passengers, luggage, goods and mail; Check the dangerous goods carrying information of the incident flight and the dangerous goods training of the crew and related support personnel.

    After investigation, the flight crew and cabin crew of the incident flight held valid licenses and certificates, and the flight, duty and rest time met the requirements. The physical examination before the flight on that day was qualified, and the crew qualification and configuration met the requirements; The airworthiness certificate of the incident aircraft is valid, and the qualifications of relevant maintenance personnel meet the requirements; No faults or abnormal conditions were found in the aircraft system, fuselage structure and engine before take-off, and no faults were reserved; The qualification of relevant operation support personnel on the day of departure airport meets the requirements, the facilities and equipment work normally, and the operation and operation conform to the working procedures; The qualification of relevant air traffic controllers meets the requirements, the communication, navigation and monitoring equipment works normally, there is no abnormality in radio communication and control command before the incident, and there is no dangerous weather report in the airspace and flight altitude of the aircraft at the time of the incident; The flight of the incident met the requirements, there was no cargo mail declared as dangerous goods, and there was no evidence that there were dangerous goods in the cargo mail and luggage.

    Subsequently, the technical investigation team will continue to carry out experimental verification and cause analysis, and release relevant information in a timely manner according to the progress of the investigation.

　　CCTV News:Zhao Chunhua, 51, who lives in Hebei District, Tianjin, set up a shooting booth on the street to play balloons for two months. He was suddenly arrested by the police not long ago. On December 27, 2016, the court of Hebei District, Tianjin held the first instance.For the crime of illegal possession of firearmsSentence Zhao Chunhua.Three years and six months in prison.. What’s going on here?

△ Tricycle for Zhao Chunhua Balloon Shooting Booth.

　　The old lady put a shooting stall on the street. The police seized 6 guns for illegal possession.

　　Zhao Chunhua’s daughter, Wang Yanling, told reporters that her mother divorced her father a few years ago and she lived with her mother. Zhao Chunhua used to sell rice in the factory. In August 2016, Zhao Chunhua resigned and took over the shooting booth from an old man. He used a toy gun to hit the balloon. "It is the kind of common plastic bullet, and the gun is also that kind of plastic gun."

　　Wang Yanling said that because stalls were not allowed during the day, Zhao Chunhua set up stalls at eight or nine o’clock every night, and then closed the stalls at about twelve o’clock in the evening. After about two months, nothing happened.

△ Zhao Chunhua’s stall.

　　At around 22: 00 on October 12, 2016, Zhao Chunhua was suddenly arrested. According to the first-instance judgment of the case, the court found through trial that the public security organs arrested Zhao Chunhua during the inspection, and seized 9 guns involved and related gun accessories and plastic bullets on the spot, which were appraised by the Tianjin Public Security Bureau’s Material Evidence Appraisal Center.Six of the nine guns involved are guns powered by compressed gas that can normally fire..

　　In the first instance, the court sentenced him to three and a half years for illegal possession of firearms.

　　The People’s Procuratorate of Hebei District accused Zhao Chunhua of illegally holding six guns powered by compressed gas in violation of the state’s gun control system, and the circumstances were serious, so he should be investigated for criminal responsibility for the crime of illegal possession of guns.

　　On December 27, 2016, the Hebei District Court made a first-instance judgment on the Zhao Chunhua case. The court held that,Zhao Chunhua violated the state’s gun management system and illegally held guns. The circumstances are serious, which has constituted the crime of illegal possession of guns.; Zhao Chunhua voluntarily pleaded guilty in court and can be given a lighter punishment as appropriate; Defender’s defense opinion that Zhao Chunhua has a frank plot, is a first-time offender and has a good attitude of pleading guilty was adopted by the court as appropriate. In the first instance, the Hebei District Court convicted Zhao Chunhua of illegal possession of firearms and sentenced him to 3 years and 6 months’ imprisonment.

△ Zhao Chunhua

　　Appeal against the judgment has entrusted an attorney.

　　However, on January 1 this year, the reporter learned from Zhao Chunhua’s daughter Wang Yanling that her mother had filed an appeal, and the second trial had entrusted Xu Xin, an attorney for the case of Liu Dawei’s smuggling of weapons (Liu Dawei bought 24 imitation guns online in the BB Gun Zone of a website in Taiwan Province in 2014, and the goods were seized by the customs, and Liu Dawei was sentenced to life). Wang Yanling said that she had signed a power of attorney with Xu Xin on January 1, 2017. Next, the lawyer will do some work on evidence, such as the identification of the case, whether the evidence collection procedure is legal or flawed, and so on.

　　According to the "Regulations on Performance Appraisal of Firearms and Ammunition Involved in Cases by Public Security Organs" issued by the Ministry of Public Security in 2010, non-standard firearms that can’t fire standard ammunition are all recognized as firearms when the muzzle specific kinetic energy of the projectile fired is greater than or equal to 1.8 Joule/cm2. According to the relevant gun certificate, the six guns operated by Zhao Chunhua can normally fire the matching projectiles powered by compressed gas, and the muzzle specific kinetic energy ranges from 2.17 Joule/cm2 to 3.14 Joule/cm2. This has exceeded the standard set by the Ministry of Public Security.

　　Why does the Ministry of Public Security take the muzzle specific kinetic energy as the standard of 1.8 Joule/cm2 or more? In this regard, according to the research results of the forensic science appraisal department of Nanjing Public Security Bureau and related literature, there is a view that 1.8 Joule/cm2 is the critical point of gun appraisal, which means that it can cause minor injuries or more to the human eyes, the most vulnerable part of the human body. It is determined by experiments that when the muzzle specific kinetic energy reaches 1.8 Joule/cm2, it will cause damage to the naked eyes of the human body. However, there are also views that this standard is relatively low, because the eye part is special, and this muzzle specific kinetic energy will hardly cause damage to other parts.

　　Xu Xin believes that Zhao Chunhua has no subjective intention to commit a crime, and the social harm is small. He will question whether the gun appraisal standard formulated by the Ministry of Public Security is applicable in court judgment when defending.

△ data map

　　There are precedents for being sentenced for setting up balloon shooting booths.

　　The reporter found that Zhao Chunhua was not the first case to be investigated for criminal responsibility for the crime of illegal possession of firearms for setting up a balloon shooting booth. There were 23 similar cases all over the country, among which 17 cases were sentenced to probation, 3 cases were sentenced to public surveillance, and only 3 cases were sentenced to actual punishment.

　　All three cases that were sentenced to actual punishment occurred in Fangshan, Beijing.

　　Zheng, a woman, runs a simulated gun and balloons business in Shidu Town, Fangshan District, Beijing. On July 7, 2015, the public security organs seized 23 guns in their stalls. After being appraised by the Beijing Public Security Judicial Appraisal Center, 16 of them were identified as guns powered by compressed gas, and the other 7 could not be identified as guns. The court sentenced Zheng to three years and six months in prison for the crime of illegal possession of firearms.

　　In addition, Song and Zheng Mouhua, who were investigated together, were also sentenced to three years and two months and three years and three months respectively.

　　Watch more news

　　NEWS MORE

　　Paragraph 1 of Article 128 of the Criminal Law: Whoever illegally holds or hides guns and ammunition in violation of the regulations on gun control shall be sentenced to fixed-term imprisonment of not more than three years, criminal detention or public surveillance; If the circumstances are serious, they shall be sentenced to fixed-term imprisonment of not less than three years but not more than seven years.

　　Article 5, paragraph 2, of the Supreme People’s Court’s Interpretation on Several Issues Concerning the Specific Application of Laws in the Trial of Criminal Cases of Illegal Manufacturing, Trading and Transportation of Firearms, Ammunition and Explosives: In any of the following circumstances, it belongs to "serious circumstances" as stipulated in the first paragraph of Article 128 of the Criminal Law:

　　(a) illegal possession and possession of more than two military guns;

　　(2) Illegally holding or hiding two or more non-military guns that fire bullets with gunpowder or five or more other non-military guns that are powered by compressed gas;

　　(3) illegally holding or hiding more than 100 military bullets, more than 5,000 air gun lead bullets or more than 1,000 other non-military bullets;

　　(four) illegal possession, possession of more than three grenades;

　　(5) Having reached the minimum quantity standard stipulated in the first paragraph of this article, and having other bad circumstances such as causing serious consequences.

　　(Source: Beiqing Daily The Paper)

　　With the popularization of health knowledge, many of us know that we can’t take medicine with tea or juice. However, do you know that warm water is not a "universal water" suitable for all drugs, and some drugs will reduce their efficacy if they are matched with it? In addition, rice soup and milk instead of water can also be the "drug primer" for some drugs. Today, we will ask the pharmacist in the Pharmacy Department of Tsinghua Chang Gung Memorial Hospital to teach you how to take medicine in the safest and most effective way.

　　What is an empty stomach? It’s time to take medicine.

　　The drug instructions will indicate the time of taking the drug in the usage, so what is an empty stomach? Is it not an empty stomach as long as you have eaten? How to define before and after meals? Pharmacists in the Pharmacy Department of Tsinghua Chang Gung Memorial Hospital in Beijing give a correct concept of medication time here.

　　Taking medicine on an empty stomach: generally, 1-2 hours before meals and 2-3 hours after meals belong to an empty stomach, and general laxatives and tonics are suitable for taking on an empty stomach;

　　Taking medicine before meals: it means taking medicine within 15-30 minutes before meals, and drugs for promoting gastric motility or protecting gastric mucosa are recommended to be taken before meals;

　　Taking medicine after meals: it means taking medicine 15-30 minutes after meals. Most medicines can be taken after meals, mainly to reduce the irritation of medicines to gastrointestinal tract or increase the efficacy when taken with food.

　　Are there any medicines that are not suitable for warm boiled water? exactly

　　With the popularization of health knowledge, many of us know that when taking oral drugs, we should avoid taking them with tea, fruit juice soda and alcoholic drinks. Not only that, the pharmacist said that there is still a lot to pay attention to in this medicine.

　　Live bacteria medicine is not suitable to be taken with hot water, so it is advisable to drink warm milk 30 minutes after meals, which is beneficial to form a protective film in the stomach and prevent gastric acid from damaging the medicine.

　　Heat-clearing drugs or purgative drugs with severe effects are taken with rice soup, which can not only protect the stomach, but also improve the efficacy; However, syrup drugs, if taken with warm water, are easy to dilute the drugs and reduce their efficacy.

　　Besides, can the sustained-release dosage form be chewed or broken in half? Pharmacists said that most sustained and controlled release preparations achieve sustained release through membrane dissolution and osmotic pump technology, such as breaking, chewing or crushing drugs, which may easily lead to drug overdose and adverse reactions; Only a few sustained-release preparations achieve sustained-release effect through multi-unit and unique microcapsule technology. These preparations can be taken apart, but not chewed or crushed.

　　See the ingredients clearly, avoid repeated medication and overeating.

　　When we use drugs ourselves, we must see the ingredients clearly and avoid repeated use of drugs. For example, the main components of two drugs with different trade names may be the same, so we should check the drug components when using them to avoid overdose.

　　At the same time, some people think that the greater the dosage, the greater the effect and the faster the effect. In fact, this is very wrong. The dosage of a drug is determined through rigorous scientific experiments and a large number of clinical observations. The dosage of the drug is beyond the therapeutic dosage range, which can produce toxic and side effects, damage human health and endanger life.

　　It is worth mentioning that some people are ill and impatient, and wish they could not take medicine as soon as possible. They often seek medical treatment from all directions or blindly buy a variety of drugs, which leads to the phenomenon of disorderly use of drugs. Due to the interaction between drugs and the combination of multiple drugs, the incidence of adverse reactions will increase exponentially. Therefore, we must be cautious about the combination of multiple drugs, which must be determined by doctors according to the needs of the disease, and do not blindly use drugs without authorization.

　　"Use with caution" is not that it cannot be used.

　　We usually keep some standing medicines at home in case of emergency. Pharmacists in the Pharmacy Department of Tsinghua Chang Gung Memorial Hospital said that when using drugs, they should read the instructions when purchasing drugs, and doctors should follow the prescription when prescribing drugs. For those who are not symptomatic, it depends on the indication of the drug. If you buy over-the-counter drugs in a pharmacy, you must choose the appropriate drugs according to the indications stated in the instructions.

　　If you are in a hospital and take the medicine according to the prescription prescribed by the doctor, you should follow the doctor’s advice when taking the medicine. In fact, prescription is not only a voucher for taking medicine, but also a medical document for patients to use medicine. At present, many hospitals are equipped with self-printing equipment, so that patients can print the corresponding prescription and use drugs according to the prescription.

　　Experts especially advise not to take "taboos" seriously. Children, the elderly, pregnant women and patients with poor heart, liver and kidney function should be cautious when using drugs, because these people have poor drug metabolism function and high possibility of adverse reactions. In addition, drugs labeled "use with caution" for specific groups are not unusable. But to remind you to be careful before using it. Be aware of adverse reactions: if you feel serious discomfort during medication, you must stop taking the drug in time.

　　In addition, the "storage method" of drugs is directly related to the effect of drugs and the stability of ingredients. Pay attention to whether to use cold storage, whether to avoid light, and how to store it.

　　Pay more attention to these five drugs for the elderly.

　　An expert from the Pharmacy Department of Tsinghua Chang Gung Memorial Hospital explained that the elderly need to pay more attention to medication safety because of the decline of liver and kidney function, the slow elimination of drugs and the high sensitivity of related receptors in the central nervous system. Especially the following five drugs, pay more attention when taking them.

　　Digitalis drugs, including digoxin, cedilanid, strophantoside K, etc. Because the elderly excrete these drugs slowly, it is easy to cause drugs to accumulate in the body and produce toxicity. Therefore, when using these drugs, the dosage should be reduced, and the blood drug concentration should be monitored if necessary.

　　Anticoagulants, including oral anticoagulants and injections, are at risk of bleeding, so it is necessary to standardize the use of such drugs, take them on time according to the doctor’s advice, and monitor the coagulation function regularly;

　　Diuretics have many potential adverse effects on the elderly, and it is easy to cause hyponatremia if used improperly. If it is not corrected in time, the risk rate of adverse events such as postural dizziness, hypotension and falls will increase, so it is necessary to take it according to the doctor’s advice according to the dose course.

　　A small dose of sedative and hypnotic drugs can produce therapeutic effects. At the same dose, the risk of adverse reactions in the elderly is higher than that in the young and middle-aged people.

　　Laxatives such as phenolphthalein and rhubarb can easily cause colon spasm and make defecation more difficult. In addition, long-term use of laxatives may also lead to the lack of calcium and vitamins in the body, so it should be used with caution. If necessary, glycerol suppository, kaiselu and rectal lubricants can be selected. Old people with constipation should adjust their diet, strengthen proper exercise and develop the habit of defecation regularly.

　　Tips for drug safety

　　Know drugs: Before taking drugs, you should know the name, function, side effects or risks of the drugs used and how to keep them.

　　Taking drugs: when taking drugs, you should first know the dosage and whether there are any contraindications, and stop using them in time if you feel unwell.

　　Adding drugs: if you need to add drugs, you should consult a doctor to prevent multiple drugs from interacting and causing harm.

　　Check drugs: keep the list of drugs and check drugs regularly to prevent taking expired, symptomatic or ineffective drugs.

　　Stop using drugs: Do you need to stop using drugs? When to stop using drugs? Please follow the doctor’s advice or drug instructions. If you feel unwell, seek medical advice in time. (Reporter Li Jie)

　　CCTV News:On May 5, the domestic large passenger plane C919 rushed into the sky at Shanghai Pudong Airport and successfully completed its first flight mission. The successful first flight of a large plane not only inspired the aviation industry, but also closely related to our lives.

　　On the afternoon of 5th, Shanghai Pudong International Airport, a streamlined large passenger plane painted in white, blue and green pulled into the runway and taxied like a quiet and proud Dapeng.

　　Jin Zhuanglong, the commander in chief, said: "Agree to fly!"

　　At about 14 o’clock, the plane accelerated and flew into the sky smoothly and neatly in a short time. There are five flight test crew members on board, and the cruising altitude is about 3000 meters.

　　C919 jumbo jet is the first real civil aviation jumbo in China after Yun -10, a new generation of trunk passenger aircraft in China, and a new generation of jumbo jet independently developed by China. After nine years of research, C919 has completely independent intellectual property rights.

　　△ On the 5th, the C919 passenger plane made its first flight. After landing at Shanghai Pudong International Airport, the crew of the first plane walked out of the cabin and waved to the guests.

　　Seven questions you want to know about C919.

　　① Why does C919 own China’s independent intellectual property rights?

　　For such a complex product as a large aircraft, the overall design is extremely important. Without the overall design, even if the world’s best engine, fuselage, flight control, telex and so on are combined, you can’t get a flying plane. Wu Guanghui, the chief designer of C919, said that C919 is a trunk aircraft designed independently by China, and it has completely independent intellectual property rights in terms of the overall design of the aircraft.

　　The outer "shells" such as nose, fuselage, tail and wing come from China’s Chengfei, Hongdu, Shen Fei and Xifei enterprises, while many other key parts come from foreign enterprises. It is reported that global procurement is a major feature of civil aircraft manufacturing, and suppliers of Boeing and Airbus also come from all over the world. However, a major mission of C919 is to promote the development of domestic civil aircraft industry chain, and it is believed that more and more parts will come from China enterprises.

　　② Why isn’t the ②C919 equipped with a domestic engine?

　　At present, China does not have the ability to produce engines suitable for civil large passenger aircraft, and the engines of international civil aircraft manufacturers are also purchased from suppliers.

　　At present, the international civil aviation engine manufacturers mainly include Rolls-Royce of Britain, GM and Pratt Whitney of the United States, Snecma of France, and IAE and CFMI with multinational cooperation.

　　Of course, it is best to use engines from China, but the development of civil aviation engine industry can only be driven by large aircraft. Without a big plane, there will be no demand, and there will be no platform. This is the relationship between the industry leader and the industrial chain.

　　③ How is the safety of ③C919?

　　Wu Guanghui said that the C919 large passenger plane is designed according to more advanced technical standards, adopts the most advanced power, avionics, flight control and other systems provided by world-class suppliers, and is designed and produced in full accordance with international airworthiness standards, so its safety is fully guaranteed.

　　In the end, whether the C919 aircraft is safe or not is not the decision of its manufacturer, China Commercial Aircraft Corporation, but the airworthiness certification of the Civil Aviation Administration of China. In other words, the flight mission of civil aviation can only be carried out if it conforms to all aspects of the test of aircraft by the Civil Aviation Administration of China, and the safety test is the most important.

　　④ Which airlines have the opportunity to sit in C919?

　　C919 has received 570 orders from 23 companies around the world.

　　At present, many airlines such as China Eastern Airlines, Air China, China Southern Airlines, Hainan Airlines, Sichuan Airlines, Hebei Airlines, Happiness Airlines, Germany Puren Airlines, Thailand Metropolitan Airlines, and many financial leasing companies such as Ping An International Financial Leasing, ICBC Financial Leasing and Bank of Communications Financial Leasing have purchased C919.

　　After the first flight is successful, C919 will be transferred to the airworthiness forensics stage. Airworthiness certification is the management and technical realization process to ensure that the aircraft meets the minimum acceptable safety standards (airworthiness standards) formulated according to public requirements: the aircraft must be designed according to airworthiness requirements; There must be a suitable system to ensure that the aircraft design meets the airworthiness requirements; The applicant must show the CAAC that its large passenger plane meets the airworthiness requirements by means of calculation, analysis, inspection and test. Only products that have passed airworthiness examination and verification and obtained airworthiness certificate can enter the market.

　　Within one year after the first flight of C919 passenger plane, Comac China and China Eastern Airlines will start negotiations on the supply and demand of five aircraft.

　　Although the first flight was successful, it is still a long way from commercial operation. It is understood that the first flight is not a commercial operation of carrying passengers, but a step required to obtain various qualifications. After the first flight of C919 is successful, it needs to complete all kinds of forensic tasks before mass production. According to industry insiders, it takes about 3 or 4 years for civil aircraft to obtain evidence for flight test, and it will not enter the commercialization stage until the evidence is obtained.

　　Liu Shaoyong, chairman of China Eastern Airlines Group, said: "The agreement between China and Europe and the United States on airworthiness forensics has opened up a situation for the successful forensics of the C919 aircraft in the United States and the European Aviation Administration. We look forward to the early success of the forensics of the C919 aircraft and the early delivery to us for commercial operation after the completion of various forensics."

　　⑦ How will ⑦C919 drive industrial development?

　　Jin Zhuanglong, Chairman and Party Secretary of China Commercial Aircraft Corporation, said that China’s civil aviation industry chain driven by C919 large passenger aircraft has great potential. With Shanghai as the leader, 22 provinces and cities including Shaanxi, Sichuan, Jiangxi, Liaoning and Jiangsu, more than 200 enterprises and nearly 200,000 people participated in the development and production of large passenger aircraft projects, forming an industrial chain, a value chain and a innovation chain. Promote the establishment of 16 joint ventures in avionics, flight control, power supply, fuel and landing gear, and upgrade the supporting energy level of China civil aircraft industry.

　　This has not only significantly improved the basic outlook of China’s civil aviation industry development, but also forged an industrial chain with great potential for China’s economic transformation and upgrading.

　　In the future, with the promotion of large passenger aircraft projects and the batch production of jet aircraft in China, this industrial chain will gradually exert great economic potential.

Fantastic Beasts and Where to Find Them’s main creation.

Special feature of 1905 film network There may be such a "Harry Potter fan" around each of us: they are obsessed with the mysterious wand and cool spell used by the protagonist, and have been longing for a magical broom or a snow-white owl pet that flies into the sky, and even look forward to receiving the admission notice of Hogwarts School of Witchcraft and Wizardry year after year … … After the endings of seven original Harry Potter novels and eight adapted movies, many fans cherish that wonderful memory with reluctance and look forward to meeting the wizarding world again as soon as possible.

　

Finally, five years after bidding farewell to the Harry Potter series, a new magician was born in J·K· Rowling’s works, the magical zoologist Newt Scarmand. Although he also graduated from Hogwarts School of Witchcraft and Wizardry, Newt’s legendary experience actually happened in another historical time and space far away from Harry Potter. And this movie, named Fantastic Beasts and Where to Find Them, will also become the door for the audience and the vast number of "fans" to enter a brand-new magical world.

　

In addition to director david yates, the other four masters of this film — — "Little Freckles" Eddie Redmayne, katherine waterston, dan fogler and alison sudol are all newcomers to the wizarding world. Can they Hold this parallel magical world without the "legendary" Harry Potter? 1905 Movie Network chatted with these new magicians, Muggles and david yates, the helm behind the scenes, during the promotional tour of Fantastic Beasts and Where to Find Them in China.

　

"Little Freckle" Eddie Redmayne & katherine waterston

"Little Freckle" Eddie Redmayne & katherine waterston

"As a fan of Harry Potter, acting in Fantastic Animals makes me very stressed."

　

A long time ago, Eddie Redmayne, a newcomer, had hoped to get a role as the Weasley son in Harry Potter through an audition. Although he was not selected in those years, he is now lucky to be the next focus of the wizarding world. Newt, the protagonist of Fantastic Beasts and Where to Find Them, is a magical zoologist who is a bit rash. Eddie admits that he is not very similar to this character: "I am a man with a heavy heart, and Newt’s famous saying is’ Worrying is equal to suffering twice’, and now this sentence has become my motto."

　

Although many years have passed, there are still many people who like Harry Potter. As a work to restart the wizarding world in J·K· Rowling, Fantastic Beasts and Where to Find Them bears many people’s expectations. As the hero of this series, Eddie naturally took on a lot of pressure. However, he said that the differences between Newt and Harry Potter are the attraction of this role, and he hoped that all the unexpected details in the story would eventually become surprises for the audience.

　

1905 Movie Network: As a Muggle, did you experience anything beyond imagination during the filming of Fantastic Beasts and Where to Find Them? Will it be difficult to play a wizard?

　

Katherine waterston: That’s right. If we were magicians, everything would be easy to shoot.

　

Eddie Redmayne: If you can do magic, your whole life will be easy, okay? (Laughter) Shooting "Fantastic Beasts and Where to Find Them" really requires us to use a lot of imagination, but fortunately, the director david yates gave us a lot of help. He and the crew provided many auxiliary tools for the actors, which saved us from worrying too much about imagination. For example, there are many magical creatures in our movies that need CGI post-production, and when shooting, David will find a big dog or a small dog to cooperate with us to complete these scenes.

　

"Fantastic Beasts and Where to Find Them" stills

1905 Movie Network: What is your favorite magic or spell in the movie?

　

Katherine waterston: What I like is actually a very simple magic, that is, my sister Queenie and I prepare dinner for the boys at home. The scene on the day of shooting was actually very magical. We put on aprons hanging in the air in front of the stove, the dining table was decorated by ourselves, and everything really moved in the room. It felt like magic really came. What Alison (the actor who plays Queenie) has done is also very interesting. We can light candles without hands, open the tin foil of the package and taste the food made by "magic" together, which impressed me deeply. I like the teleport spell very much, too. The two of us just like dancing in a country dance, holding hands and disappearing together.

　

1905 Movie Network: Why do you think you were chosen to play this role? Are there any similarities between you?

　

Eddie Redmayne: What every movie wants to convey should have some resonance with your inner thoughts, but many times the characters are not necessarily similar to yours. For example, when I played the wizard Newt, I found that I was actually a person with a heavy heart and often worried, and Newt famously said in Fantastic Beasts and Where to Find Them that "worrying too much is equal to suffering twice". Now this sentence has become my motto, and Newt’s lines have guided my life direction. So it seems that Newt and I are actually quite different.

　

1905 Movie Network: Many fans all over the world still love the story of Harry Potter. As the protagonist of the new magical world, are you worried that people will compare your role with Harry Potter?

　

Eddie Redmayne: Most people in the cast of "Fantastic Beasts and Where to Find Them" should also be fans of the Harry Potter series, so in fact, we are also under great pressure, because as fans, you certainly don’t want to influence or destroy a classic. I think that’s what makes J.K· Rowling great. In Fantastic Beasts and Where to Find Them, she created a magical world that can evoke many past memories, but she also created a completely different new timeline. My character is very different from Harry Potter. Harry Potter is a magical boy chosen by fate and becomes an extraordinary wizard in the story. Newt, however, is just a magician who is very enthusiastic and loves magical animals, which is very different. This is also an important reason why Fantastic Beasts and Where to Find Them and the role attract me, because he is a character who is very unexpected to the audience.

　

"Fantastic Beasts and Where to Find Them" stills

1905 Movie Network: Do you have any expectations for the next sequel to Fantastic Beasts and Where to Find Them?

　

Eddie Redmayne: We have many ideas and even dreams about the sequel! The director and screenwriter have revealed some small details to us, but … … (Can’t spoil the face)

Katherine waterston: Yes, but we haven’t read the script yet, so we don’t know exactly what happened … …

　

1905 Movie Network: So will there be more big magic battles and action scenes?

　

Two people: there will definitely be! We are also looking forward to the upcoming story.

　

1905 Movie Network: Before Fantastic Beasts and Where to Find Them, Eddie was more involved in realistic biographies. Which kind do you like better than the two themes? Which is more difficult to play, the aerial role or the real person?

　

Eddie Redmayne: At first, I thought that this role, because it is fictional in science fiction, may require me to use a lot of imagination to enrich it. In fact, J.K. Rowling described Newt in great detail, which made me feel like I was playing a character in a biopic. In the process of communication with her, she can tell me many little things in Newt’s life in great detail, so I didn’t continue to explore too much in the end, as long as I performed as she outlined. So at present, it seems to me that these characters actually feel quite similar when performing.

Editing/Ren Jiewen/Zhang Yuning