Xingyue L Hi·P Raytheon extended-range electric SUV officially launched.

  On November 25th, Xingyue L Hi·P Raytheon extended-range electric SUV was officially launched with the theme of "breaking the definition". The new car has launched two models, the extended-range electric flagship version, with a comprehensive subsidy price of 253,700 yuan and an equity payment price of 243,700 yuan; Extended-range electric vehicle reaches Zhen version, with the price of 239,700 yuan after comprehensive subsidy and 229,700 yuan after equity payment. Among them, the high-end custom car paint LOMOGrey matte ash is priced at 8,000 yuan; Optional wheel hub 20-inch particle low wind resistance wheel hub, priced at 3000 yuan; Optional interior starry grey suede double interior, priced at 3000 yuan. As a brand-new masterpiece of electrification development of Geely brand, Xingyue L extended-range electric version has three electric modes, namely "one roof, three cars" and "pure electric, hybrid electric and extended-range electric", which are "all-inclusive". With the pure electric battery life of 205kmWLTC, pure electric drive extended-range battery life of 1250kmWLTC and super speed of 220km/h, it brings users a subversive intelligent electric travel experience.

Xingyue L Hi·P Raytheon extended-range electric SUV officially listed _fororder_image001

  In this subversive innovation conference that broke the definition of "users give questions and enterprises answer papers", senior media person Yi Lijing spoke for users from the user’s point of view and "talked" with Fan Junyi, general manager of Geely Automobile Sales Company.

Xingyue L Hi·P Raytheon extended-range electric SUV officially listed _fororder_image002

  In order to give users a better experience of electric vehicles, Xingyue L Extended Range Electric Edition launched the listing lock list to enjoy the top 10 car purchase rights (only available to users who booked cars before December 31, 2022): deposit gift: enjoy the expansion of the deposit, and enjoy the deposit of 3,000 yuan to 13,000 yuan; Subsidy ceremony: before December 31, 2022, the car will be booked by the lock order to ensure the price after enjoying the national new energy subsidy; Huanxinli: Geely’s old users will increase the purchase subsidy by up to 10,000 yuan; Financial gift: 5050 car purchase financial subsidy, 24 installments with 0 interest; Energy-supplementing ceremony: free home charging piles and basic installation services, 220V home charging guns; Warranty ceremony (the first owner): 5 years or 150,000 kilometers warranty, lifetime free warranty for three electric systems and lifetime free warranty for range extenders; Camping ceremony: 1999 yuan Raytheon Homie exclusive camping suit and 220V discharge gun; Traffic gift (the first car owner): unlimited traffic for 5 years, and basic traffic is free for life; Delivery ceremony: the order will be placed before the end of November, and the delivery is expected to be completed before December 31; Boutique gift: original 3D foot pad worth 318 yuan.

  At the same time, it also announced the first batch of surprise blind boxes for users of Dading: the first batch of users of Dading can upgrade for free when they buy the extended-range electric flagship version, and the 20-inch particle wheel hub with a value of 3,000 yuan can be replaced and upgraded for free within 30 days to 12 months after being licensed (if the first batch of users of Dading change their configuration, they will enjoy the rights of the surprise blind box according to the listing lock list, but not enjoy the rights of the surprise blind box). In addition, users can participate in both listing locking activities and small ordering activities at the same time, and the corresponding rights can be superimposed and enjoyed. Rich car rights and interests, full of sincerity, help users easily open a new era of electric life.

Xingyue L Hi·P Raytheon extended-range electric SUV officially launched _fororder_image003

  Breaking the definition of pure battery for electric vehicles

  Xingyue L Extended Range Electric Edition is an extended range electric vehicle that allows users to have a pure electric driving experience without mileage anxiety.

  At present, the new energy electric vehicle market in China is developing strongly, and more and more car companies are joining the new track. But at present, people’s definition of electric vehicle is limited to the framework of pure battery. However, the real electric vehicle should let users have a pure electric driving experience without mileage anxiety.

  Xingyue L Extended Range Electric Edition is the first "Raytheon Extended Range Electric Vehicle" based on the "e-CMA" intelligent ultra-electric architecture. At the same time, it has three electric technologies of "pure electricity, hybrid electricity and extended range electricity", and comes standard with four electric properties of "pure electricity in the city, long-distance extended range, fast charging and discharge outside camping", covering all the needs of users for electric travel, with one roof and three cars. It can be said that Xingyue L extended-range electric version has broken the definition of "electric vehicle" in the industry with a brand-new model, expanded the development ideas of new energy electric vehicles, and become a milestone in the electrification of automobiles.

Xingyue L Hi·P Raytheon extended-range electric SUV officially listed _fororder_image004

  Through the standard 41.2kWh CTP flat battery, the global super-high range extender with thermal efficiency of 43.32% and the world’s first three-speed variable frequency electric drive DHT Pro "super three-electric technology", Xingyue L extended-range electric version has achieved five advantages of "long battery life, quick charging, convenient recharging, affordable price and good high-speed power", becoming the strongest extended-range electric vehicle in history, an electric vehicle without mileage anxiety, and leading a new force.

  Breaking the definition of "good" and "expensive" of electric vehicles

  Xingyue L extended range electric version is an electric car with a value of less than 300,000 yuan.

  Xingyue L Extended Range Electric Edition takes innovation and Excellence as the yardstick, which not only emphasizes the extreme of a certain function, but makes it better than the best in terms of power, battery life and fuel consumption, empowering users with a better electric experience, breaking the definitions of "good" and "expensive" of electric vehicles. Especially in the core "Three Electricity" technology, Geely not only has the global self-research and self-manufacturing ability of the "new three big parts" of intelligent electric vehicles, but also makes the three electricity systems and intelligent architecture highly integrated, and maintains an absolute lead in module, PACK technology, electric drive system and intelligent management and safety of batteries.

  Xingyue L Hi·P extended-range electric SUV comes standard with 41.2kWh CTP flat battery, WLTC has a pure battery life of 205km, and it can meet 7-day commuting in the city with one charge. Compared with competing models such as Wenjie M5 and Ideal L7/8, it can be described as No.1 in 40-degree electric vehicles. The battery has a high energy density of 167Wh/kg, high integration and lightweight battery body integration, bringing all-round submarine-level safety protection.

  It is worth mentioning that the unique full-range "electric drive series locking" of Xingyue L extended-range electric version has a working life of 1250km, which is the longest extended-range cruising range in the industry and can last for 42 days. By locking the pure electric drive extended range mode, full-time electric drive and full-scene electric drive are realized, which brings users a more efficient, energy-saving and worry-free electric experience.

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  The thermal efficiency of the range extender equipped on the Xingyue L extended-range electric version is 43.32%, and the Miller cycle has a high compression ratio of 13:1. When the battery power is insufficient, the range extender can charge the power battery like a "charging treasure" and directly supply power to the driving motor like a "generator". Unique 3-speed variable frequency electric drive DHT Pro, the first 3-speed variable frequency electric drive, the only one in the industry that can realize full-speed serial-parallel connection, start matching with 1-speed ratio, 0-30km/h acceleration time of 1.9s, top speed exceeding 220km/h, and strong power.

  At the same time, the Xingyue L extended range electric version comes standard with a DC fast charge of up to 85kW, and it takes only 27 minutes to charge the battery from 30% to 80%. It also comes standard with 6.6kW household slow charging, which can be set to make full use of trough charging. At the same time, it also supports 3.3kW external discharge, which can easily meet the demand for camping electricity for more than 12 hours.

Xingyue L Hi·P Raytheon extended-range electric SUV officially listed _fororder_image006

  Xingyue L extended range electric version has the function of high, medium and low+automatic four-speed energy recovery, which converts kinetic energy into electric energy when taxiing or braking, and improves endurance. It also has P-gear parking power generation, comprehensive mileage protection, predictive energy management and other energy management systems, which makes power consumption more worry-free. It also has an ultra-high range-extending power supply efficiency. The maximum power consumption of 1L oil can be converted to 3.35kWh, the power consumption at 60km/h is 15.4kWh/100km, and the lowest power consumption at the same level is 5.3L/100km(WLTC).

  In addition, more than 90% acoustic material coverage, 9 key range extenders NVH optimization, and 7 key electric drive NVH optimization of the Xingyue L extended-range electric version make the all-electric switch accelerate to 100km/h, and the maximum noise in the car is only 64 dB, which is comparable to the pure electric driving experience. Thanks to the "e-CMA" world-class ultra-electric architecture, GEEA2.0 intelligent electrical architecture and full-stack software self-research capability, Xingyue L Extended Range Electric Edition inherits the world’s excellent safety genes, achieves the ultimate in active and passive safety, and demonstrates the global security strength.

Xingyue L Hi·P Raytheon extended-range electric SUV officially listed _fororder_image007

  In addition to integrating many leading advantages such as power, battery life, fuel consumption and NVH, Xingyue L Extended Range Electric Edition also has a very scientific and fun intellectual enjoyment space, an aurora texture aesthetic design with a call at a glance, and a caramel brown NAPPA top leather seat. Comfortable configuration. Matching the performance of the model and matching the price, looking at the current domestic new energy electric vehicle market, whether it is a joint venture, an independent brand or a new force, the Xingyue L extended-range electric version can be said to be the only one, and the listing price is absolutely value for money, which is an electric vehicle with a value of less than 300,000.

  Breaking the definition of "new" electric vehicle

  Releasing LOMOGrey Scrub Ash to Inject "Natural Improvisation" Life Aesthetics into New Energy.

  At present, most electric vehicles adopt fresh and bright color matching. The Star Yue L Extended Range Electric Edition went on the market this time, and released the low-key luxury and highly scientific LOMOGrey matte gray body color, creating a higher sense of value with the color representing "performance" and breaking the inherent definition of "new" electric vehicles.

Xingyue L Hi·P Raytheon extended-range electric SUV officially launched _fororder_image008

  LOMOGrey matte ash is the only original high-quality matte car paint for new energy SUVs of the same class, aiming to capture the wonderful with a simple and casual attitude and inject the aesthetics of "natural improvisation" into new energy. Thanks to the effect of LOMO camera with retro and film-sensitive filter, LOMOGrey’s body color, low-key matte and high-profile texture, such as noise particles in film photos, have evolved over time to interpret the secrets of light and shadow. In the process of manufacturing R&D, it is complicated to capture the matte ash with its own unique beauty, which is different from other colors, and it is a finished product at one time.

  It is understood that LOMOGrey adopted all kinds of ultra-luxury car standards, and finally presented unparalleled visual enjoyment to users. The color of this car has a unique magic of time. After 125 days and 3000+ hours, the standard aging test of super luxury car ensures that the gloss of the color is always above 90%. It has diamond-grade quality, adopts three-color coating fine chemical technology, and passes through 200+ rounds to verify the quality of strict screening finished products. The color of the car is very delicate and gentlemanly, and it is the same as the high-end luxury brands, with ultra-fine silica matte coating. The impromptu touch is silky, and the most delicate gloss consistency is achieved in the reflective range of 25 5.

Xingyue L Hi·P Raytheon extended-range electric SUV officially listed _fororder_image009

  In addition to LOMOGrey, which has both face value and performance, Xingyue L Extended Range Electric Edition has previously released a customized magic color Wangshu blue body color. As the first color-changing car paint, Wangshu Blue car body color is jointly designed and developed by Geely and Kansai, Japan. It adopts a refined color matching and painting process comparable to that of luxury cars, and has four layers of magic color painting technology. The refractive texture of light will also change with the light, reflecting bright blue light, which will be stable at first sight, amazing goodbye and charming.

  As a new masterpiece of Geely brand electrification development, Xingyue L Extended Range Electric Edition dares to break the inherent definition of electric vehicles, and will rewrite the market structure of new energy electric vehicles by comprehensively surpassing the technical strength of competitors. With the official launch of the L-range extended-range electric version of Xingyue, Geely Automobile has accelerated its transformation to "intelligent electrification" and entered a new stage of development, showing a new Geely with more "creativity, vitality and imagination" and injecting new kinetic energy into Geely’s comprehensive intelligent and electrified development. (Photo courtesy of Geely Automobile)

Hundreds of millions of idle phones have a regular recovery rate of less than 2%. Where did your old mobile phone go?

      Xinhua News Agency, Guangzhou, November 21st Question: The regular recovery rate is less than 2%, and some of them are resold with old ones — — Where did your old mobile phone go?

  Xinhua News Agency "Xinhua Viewpoint" reporters Ma Xiaocheng and Sun Fei

  "These are old mobile phones that my family and I have eliminated in recent years." Zhang Li, who lives in Futian District, Shenzhen, pointed to nearly ten old mobile phones of different brands and models at home.

  A survey by Xinhua Viewpoint reporter found that at present, there are hundreds of millions of idle mobile phones in China, and the formal recovery rate is less than 2%. Where is the "home" of the old mobile phone?

  There are hundreds of millions of idle mobile phones in stock, and a waste battery of a mobile phone can pollute 3200 barrels of standard bottled water.

  Zhang Li is a post-80s generation who pursues fashion. "Now the mobile phone is upgrading too fast. I have to change a new mobile phone in an average year or so." She said that the disposal of old mobile phones is a difficult problem. "Old mobile phones store a lot of personal information and dare not throw it away at will."

  According to data released by China Information and Communication Research Institute, in 2016, China’s domestic mobile phone market shipped 560 million units, an increase of 8% year-on-year. Xiong Zhou, a partner in recycling treasure who is engaged in mobile phone recycling business, estimates that China produces at least 400 million idle mobile phones every year, and the stock of idle mobile phones is about 1 billion. Zheng Fujiang, president of Ai Recycling, said that there is no authoritative statistics on the data of idle mobile phones in the industry at present, but it is at least hundreds of millions.

  "How to effectively deal with the huge amount of used mobile phones needs urgent attention." Xiong Zhou said.

  Official website, a mobile phone trade-in, shows that once the mobile phone enters the scrap recycling link, the treatment of heavy metals such as gold, mercury, lead and cadmium is very difficult to control. The cadmium contained in a battery can pollute 60,000 liters of water, which is equivalent to 3,200 barrels of standard bottled water used in daily drinking fountains.

  Wen Zongguo, director of Tsinghua University Circular Economy Industry Research Center, said that mobile phones are a huge pollution source. If idle mobile phones enter the garbage system, they will generate toxic gases when burned, and the soil will be seriously polluted when buried. If it is sent to some unqualified small workshops for treatment, it will bring great harm to the body and environment of the dismantler.

  The regular recovery rate is less than 2%, and many mobile phones are resold with old ones.

  Many people in the industry said that the formal recovery rate of domestic mobile phones is less than 2%. Love recycling is the official partner of many mobile phone brands and JD.COM. Zheng Yujiang, president of the company, said that taking love recycling as an example, real-name registration should be carried out when collecting mobile phones to confirm that the source is legal and formal; After receiving the mobile phones, they will be classified. Those in good condition will be cleaned up, and then they will be hung on channels such as JD.COM Youpin to mark the second-hand mobile phones for sale. Those that cannot be reused will be handed over to enterprises with environmental protection qualifications for dismantling.

  However, the reporter’s investigation found that there are a large number of gray trading behaviors outside the formal recycling channels.

  -recycling. In Zhongguancun, Beijing, Tianhe Computer City, Guangzhou and Huaqiang North, Shenzhen, there are many shops and individuals who claim that they can recycle their mobile phones at high prices. In Huaqiang North, the reporter asked several shops with an Apple 6 mobile phone that had been used for three years. After confirming that the mobile phone was in good condition, the other party said that they could buy it, and the prices ranged from 700 yuan to 900 yuan, without any identity registration. When the reporter asked whether the mobile phone data would be cleaned up, the shopkeepers did not give a positive answer. Some shopkeepers asked, "Is your data valuable to others?"

  -circulation. According to the survey, some recycled old mobile phones will re-enter the market. Feiyang Times Building, located in Huaqiang North, is one of the second-hand mobile phone distribution centers. From two o’clock in the afternoon to six o’clock, people are coming and going here. Mr. Lin Yue, who has been engaged in mobile phone recycling business for more than ten years, said that all Apple mobile phones recovered from various channels come to this market to find their next homes. Some of them are resold as second-hand mobile phones, and some people secretly do renovations, and then resell the old ones with new ones to reap huge profits.

  In May last year, Mr. Deng bought an Apple mobile phone in a communication equipment store in houjie town, Dongguan. After purchasing it for more than two months, he found that the warranty period of the mobile phone was about to expire. After mediation by Dongguan Consumer Council, the merchant admitted that the mobile phone was a refurbished mobile phone. Mai Huixian, deputy director of the Dongguan Consumer Council, said that among the consumer complaints received last year, the most complaints were about mobile communication, focusing on unscrupulous merchants selling refurbished machines without telling consumers.

  -disassembly. Second-hand mobile phones with no use value will eventually be dismantled into various spare parts. In the past, many mobile phones were dismantled in an irregular workshop in Guiyu Town, Shantou, Guangdong Province, which caused serious environmental pollution. In recent years, the dismantling here has to be completed in the circular industrial park and supervised.

  A person in charge of a company responsible for dismantling mobile phones told reporters that their company can handle 20,000 mobile phones a day. After three or four processes, a scrapped mobile phone will be disassembled into plastic, stainless steel, camera, motherboard and other small accessories, and then sold to specialized manufacturers for processing. However, due to the high cost of dismantling to meet environmental standards, many small workshops are illegally engaged in dismantling.

  Strictly crack down on illegal renovation and sale, and introduce policies to encourage recycling.

  In the eyes of the industry, there are still many difficulties in recycling used mobile phones. On the one hand, it is necessary to create a good market order so that mobile phones that can be reused can be reused. For those that cannot be recycled, we should increase support for formal dismantling enterprises and reduce the industrial space for illegal dismantling.

  Ge Jian, a 360 mobile guardian security expert, suggested that citizens’ information security should be protected through legislation to avoid worries of consumers. Zheng Yujiang suggested that public security and other relevant departments should intensify their efforts to crack down on the gray recycling industry chain, especially to crack down on illegal renovation and sale, illegal stealing of user privacy from mobile phones and illegal random disassembly.

  Many people in the industry said that in developed countries, it is customary for mobile phones to be produced, recycled and disposed of. Mobile phones account for a large proportion of sales through operators and other channels. When consumers buy new machines, many old mobile phones are recycled at the same time. In our country, the behavior of enterprises recycling consumers’ mobile phones has not yet formed.

  Xiong Zhou said that the new edition of the Catalogue for Disposal of Waste Electrical and Electronic Products in 2016 included mobile phones, which means that mobile phone recycling will be included in the management scope supported by national policies and funds, but the specific rules have not yet been issued. He suggested that the subsidy rules for dismantling and processing of used mobile phones should be issued as soon as possible.

Headlines of cars

March in the spring is the best benefit of spring. Recently, Cheshang Moment was informed that as the first brand of high-end new energy vehicles in central enterprises, Lantu Automobile and Wuhan Wenlv cooperated with each other to provide 60 new executive electric flagship cars, Lantu Chasing Light, and provided free connection service for friends who came to Wuhan from other places. The unique "romantic meeting room in Wuhan" experience of the flagship car made their trip to Wuhan more convenient, comfortable and enjoyable.

Lantu Automobile has come up with the best products and services, warmly waiting for travel and helping Wuhan’s urban development. This is a social responsibility and responsibility that central enterprises should have. During the activity, 60 "special cherry blossom viewing drivers" will provide free connection service for foreign tourists around the fixed circular route "Yellow Crane Tower (fixed connection point) → Wuhan University (temporary stop point) → Liyuan Square (temporary stop point) → Hankou River Beach (fixed connection point) → Yellow Crane Tower (fixed connection point)" every day. Passengers do not need to make an appointment, wave and stop, take a free ride, and enjoy the scenic spots and cherry blossom resorts in Wuhan. Signs of "free ride for foreign tourists" are printed on both sides of the car body and the rear window, and two signs of "welcome to ride" and "existing passengers" are set on the front window of the car to facilitate tourists to identify the boarding status. The car also prepared a hand gift for tourists, making this city courtesy more unique.

The new executive electric flagship sedan Lantu pursues light, and the four seats are equipped with ventilation, heating and massage functions as standard, which can well relax the fatigue after the violent walk. Four-zone intelligent air conditioner, voice control four-zone temperature, real-time warm self-knowledge. Intelligent four-wheel drive, equipped with a million-level predictable magic carpet all-aluminum chassis, can adjust the damping force of the shock absorber in real time, and can have a silky driving experience regardless of acceleration, turning or bumpy road conditions. The longest battery life at the same level is 262km, and visitors can "see all the flowers in Wuhan in one day".

To create the ultimate products and empower a better life, Lantu Automobile always takes "warm heart technology" as its technical philosophy, and continues to carry out scientific and technological innovation to bring users a leapfrog experience. Whenever there is a big event, you must choose the map. Up to now, Lantu Chasing Light has successively helped dozens of heavyweight events to be successfully held. Phoenix. com reported that the two national conferences in 2024 designated guest cars, and the only official designated cars helped China-Africa Economic and Trade Expo, China 5G+ Industrial Internet Conference, China Entrepreneur Boao Forum, China Film China Watch Award and other large conferences or celebrations. Leap-forward luxury configuration experience, wide and long-axis back row "meeting room" is the highest travel courtesy for receiving foreign tourists in Wuhan, and it is also the highest travel scene for Lantu to chase the light.

Since its birth, Lantu Automobile has run out of the "Lantu Speed" that amazed the industry, achieving three cars in three years and three categories in three years. The core technology is self-developed and controllable in the whole stack, sailing to many countries, and its development potential is strong. Lantu Automobile will guard every courtier who comes to Wuhan 24 hours a day to provide users with high-quality, thoughtful and caring services. At the same time, Lantu Zhuiguang Online Store also prepared a romantic test drive ceremony for guests and friends, and participated in the test drive activities to win a beautiful and romantic test drive gift.

After 80s, he gave up his million-dollar annual salary and went back to his hometown to plant figs: His ideal is that all the villagers plant figs.

Jin and Liu Cuiping are discussing how to make a video with traffic.

Jin and Liu Cuiping are discussing how to make a video with traffic.

After 6 o’clock in the morning on September 27, just after picking figs, gold was broadcast live.

  "Have you increased your powder recently?" They greet each other like this.

  Gold grows figs and Liu Cuiping raises peacocks. The base of the two people is on a hill, less than 1 km apart, but they rarely see each other.

  At noon on September 27th, they met unexpectedly in Zhangfei North Road and sat down for lunch by the roadside.

  Both of them were born in 1986. Two years ago, Gold was the senior operation manager of the glory of the king Mobile Games, with an annual salary of one million. Three years ago, Liu Cuiping was still engaged in real estate sales in Beijing and opened a real estate sales company in Guangyuan, Sichuan, which also earned a lot of money.

  Then, why did they suddenly transform and return to their hometown to become farmers? To this end, Chengdu Business Daily-Red Star journalists conducted an in-depth interview with them.

  run

  Using short video platform overhead path

  I am most concerned about "Is it getting pink recently?"

  Seven or eight kilometers away from Langzhong City, Sichuan Province, National Highway 212 passes through a mountain pass, to the left is Liu Cuiping’s peacock farm, and to the right is the golden fig base.

  On September 27th, Jin got up at 4am and picked figs with his brother and sister-in-law and four villagers invited. The weather is cold and the dew is heavy. You must wear rain boots when going to the fields. But the grass is deep and leafy, and the trouser legs are still wet with dew.

  As soon as the fruit was picked, it was immediately repackaged and sent to more than 10 stalls in the city at 7 o’clock on time. After 9 o’clock, he drove the van to send the figs ordered online to the courier company for delivery.

  On Zhangfei North Road, it was Liu Cuiping who stepped on the brake and opened the door. Liu Cuiping is preparing a PPT for a speech. When she meets gold, she wants to "ask for help".

  But when they met, they first asked, "Is it pink?"

  "It has risen by more than 10,000 this month. What about you?"

  Liu Cuiping plays Tik Tok, and Gold plays Aauto Quicker, and they all shoot short videos. The video of Liu Cuiping holding a peacock for praise has more than 2 million clicks. This is her most "hot" video. It has only been three or four months since she officially updated the vibrato video. At present, there are 30,000 fans, and her goal is to reach 300,000 fans in two years.

  Gold’s Aauto Quicker account has also been opened for several months, but its popularity is much slower, but he thinks his fan conversion rate is better. Gold also posts in forums such as Aika and Tianya, which are updated every day and broadcast live in Aauto Quicker. The fans of several platforms add up to tens of thousands.

  "The conversion rate is high because my figs are cheaper." Gold says that a box of figs costs only tens of yuan, while a peacock egg costs 100 yuan, and a peacock costs 2,000 yuan. Not everyone can afford it.

  In addition to shooting short videos, Liu Cuiping also does live broadcasts. Compared with gold, she is fully equipped, bought a tripod and a live microphone that can fill the light.

  When she broadcast live, she introduced her own farm, peacock and pheasant. Some netizens left a message in the live broadcast room, "Sister Peacock, sing a song." She giggled and told people that "Sister Peacock doesn’t sell art, she only sells peacocks". She is sweet and lovely, and 80% of the live broadcast rooms are male netizens.

  Just after picking, the gold was also broadcast live, eating figs live, how to sort and package, how to plant them, and introducing that the orchard with weeds has not used herbicides and fertilizers. A netizen entered the live broadcast room, and he greeted him next to him. "Come, welcome the old irons … …”

  On the morning of September 27th, there were only more than 10 online viewers in the live broadcast room. He said that it was very touching that someone came to watch my live broadcast so early. In the live broadcast room, some people asked to buy fruit, and some people asked to buy seedlings … … He answered patiently one by one.

  After a little leisure, he would sit on the ridge and look up at the sky, lost in thought. In this state, he also made his own Aauto Quicker video, and he often posted it late into the night in the forum, recording in detail his own figs in the past two years. He said that he "sucked powder" by sincerity and hard work.

  In this regard, Liu Cuiping has another view. She said that she should be "new, strange and unique, and she should seize the audience in the first three seconds" and "sometimes she has to be thick-skinned" … … As soon as she shook her hair, she acted like a wait for a while, then turned and walked into the pheasant pen and went to catch the pheasant with open arms. She told Jin, who was holding a mobile phone, that she must shoot a feeling of "very dragging".

  one’s original intention

  I’m afraid I won’t have the strength to re-plan the future in a few years.

  Under the hill, it is Jingu Village in Shaxi Street. Grapes and peaches are planted in the village, which has long been a piece of scale, and some people have invested in building luxurious farmhouses. The local government is also trying to build the village into a cultural tourism project with drainage ability around the ancient city of Langzhong.

  At first, Gold "quietly returned to the village", and contacted a familiar village cadre for consultation. The other party directly advised him not to come back.

  When Jin was a child, his family was poor. He was the first college student in the village to be admitted to an undergraduate course, and he made a fortune in a big city. He worked in Tencent with an annual salary of one million, so everyone should give a thumbs up.

  Come back to farm, everyone thinks this choice is unwise. In April 2017, he began to come back to see the land. It was not until October that he officially signed a 100-mu land transfer contract with Murakami that he told his brother and sister-in-law who were working outside. Brother Huang Jun became angry with his younger brother, but it was too late to stop him.

  Gold left five years’ living expenses for his wife and children, and returned to the village with 2 million savings and a quilt. He said that if he couldn’t do it in five years, he would admit it and then go back to Chengdu to continue to find a job.

  In fact, at that time, he was planning to start a technology company with several partners. Deng Jia, his former colleague in Tencent, told the reporter that he was shocked when Jin told him that he was going to plant fruit. This colleague, who runs games and deals with data and players every day, "crossed the border too much". But now he sees the marketing of gold to his orchard, and he still feels the shadow of his Internet days.

  Liu Cuiping started to do real estate sales in Beijing. After resigning, she ran a real estate sales company in Guangyuan, Sichuan for several years, and the income was very good.

  In 2016, she came back to raise peacocks. Its farm, located in Wufeng Village, Shaxi Street, was the house and land that my uncle bought when raising silkworms. When my uncle stopped raising silkworms, she took the site from my uncle.

  Over the past three years, Liu Cuiping’s peacock farm has invested more than 2 million yuan. At present, it is far from returning to the original, and the monthly income and expenditure can only be basically the same. Liu Cuiping said that she has suffered a lot in recent years. Last time a TV station interviewed her and talked about these bitterness, she cried herself.

  Speaking of the original intention of starting a business, Liu Cuiping laughed and said that it was "hot head" at that time. Gold’s understanding of "fever" is that he is about 30 years old and wants to re-plan his future. "A few years later, I am afraid that I will not have this strength."

  future

  Representatives of new professional farmers hope to lead more villagers to find a good way out.

  In April 2017, Jin resigned from the game company, took his wife and children for a trip, and then officially returned to his hometown to bury his head in farming. He is extremely low-key and afraid to contact his colleagues and friends in the past. For a whole year, his circle of friends has not updated his movements. He is afraid of failure and "criticism", which many people don’t understand and he doesn’t want to explain to others.

  It was not until the end of May 2018 that the orchard began to bear fruit that he took a group of photos in the circle of friends and introduced himself as "one year of silence, intensive cultivation in October, 100 acres of orchard … …” Friends just "watched", and there were more than 200 comments and praises at once.

  A neighbor wanted to invest in planting with him, but he refused. "At that time, he had no bottom in his heart." He was afraid of losing money. "All this money was saved by their frugality." In the Spring Festival of 2019, he began to introduce his orchard and his long-term planning to the villagers. At present, he has received phone calls from seven villagers, saying that he will plant figs this winter and ask him for seedlings.

  Liao Youjun, who works in Shenzhen, is a primary school classmate of Gold. He said that when Gold came back, it was hard for him to understand that he had to give up such a good job and come back to farm as a farmer. When he came home for the Spring Festival this year, he saw Jin "pulling branches and tying strings" alone in the field. He really looked like a farmer, but he was impressed. He has been working in Shenzhen for more than 10 years, but he feels that he will return to his hometown sooner or later, so he is considering planting figs with gold. "Just next to his orchard, start with a few acres of land and step by step."

  Jin said that he expects to recover the cost next year, but the goal is far from being achieved. His ideal is that the whole village will plant figs, so he desperately does online marketing. Langzhong City can digest 1,000 Jin of figs a day, and its own 100 mu can be sold locally, but if more villagers plant them, he will try to sell them to distant places.

  Liu Cuiping also sells her own pheasant seedlings and peacock seedlings online. Recently, she is preparing to open a peacock noodle restaurant in Langzhong ancient city, where peacock handicrafts and peacock eggs are displayed and sold offline. She spared no effort to "raise the powder", but also felt that with more fans, she could "bring goods" and drive other villagers to raise them.

  Tan Chaolin, the stationmaster of the Science and Education Station of Langzhong Agriculture and Rural Bureau, is familiar with gold. He said that gold moved him and made him admire. This young man has confidence, determination and ways. His internet work experience made him do a very good job in marketing. The Agricultural and Rural Bureau specially invited him to give lectures. He was sent to Sichuan Agricultural University to study before. As a result, when he introduced his experience, he suddenly became a "lecturer".

  In Tan Chaolin’s view, under the background of rural revitalization strategy, gold is a typical representative of new professional farmers. Tan Chaolin said that he is also very confident in the fig of gold, and the relevant government units will also give strong support to this project, so that gold can play a leading role in the local area.

  Regarding online marketing, Liu Cuiping is also deeply touched. In the past six months, she has traveled to three provinces and five cities, all of which are for investigation and study, some at her own expense, and some are organized by the government. She said that in Yiwu, you can find various anchors and online celebrity by searching people nearby on WeChat, but in Langzhong, the marketing of traditional industries is still in the traditional routine.

  At the gate of Liu Cuiping’s farm, there are several government-made signs, and the local government also strongly hopes that they will take the lead and lead more villagers to find a good way out.

Geely Automobile’s revenue increased by 45.6% in 2022, and the electrification and intelligent transformation accelerated again.

On March 21, Geely Automobile released its 2022 performance report, showing that the company realized revenue of 148 billion yuan, up 45.6% year-on-year, a record high; The net profit of returning to the mother was 5.26 billion yuan, an increase of 8.5% year-on-year; Affected by the price increase of raw materials and the increase in the proportion of new energy, the overall gross profit margin fell to 14.1%, but the average single gross profit increased by 11.1% to 17,500 yuan; Profits from technology and authorized services continued to grow steadily, up 29.9% year-on-year; Jizhi auto finance profit increased by 15.3% year-on-year.

In 2022, Geely Automobile increased its investment in intelligent electrification research and development, with the investment increasing by 51.2% to 8.4 billion yuan compared with the same period of last year; Strong financial position, operating cash flow increased by 4% to 16 billion yuan; The total cash level rose by 20.4% to 33.7 billion yuan.

Behind the sound financial performance, it is inseparable from the support of new car sales that have achieved growth in adversity. In 2022, the total sales volume of Geely Automobile reached 1.433 million vehicles, up about 8% year-on-year, outperforming the domestic automobile market, and its production and sales exceeded one million vehicles for six consecutive years.

Among them, Geely Automobile’s new energy sector has a bright market performance and has become a new driving force for the company’s growth. In 2022, the sales volume of Geely Automobile’s new energy products was 328,700, and the penetration rate of new energy in a single month exceeded 30% for many times, which doubled compared with the same period of last year. In 2023, Geely Automobile set the sales target at 1.65 million vehicles, an increase of about 220,000 vehicles over the previous year, of which the sales of new energy doubled compared with 2022.

While the sales volume is rising rapidly, Geely Automobile is accelerating the goal of sustained upward brand value. Take Extreme Krypton, a luxury intelligent pure electric brand, as an example. In 2022, Extreme Krypton delivered 71,900 vehicles throughout the year, exceeding the annual target. Among them, Extreme Krypton 001 is the only China brand luxury pure electric vehicle among ten thousand clubs in the luxury car market, with an average order amount exceeding 336,000 yuan, and it continues to be the sales champion of China brand pure electric vehicle with more than 300,000 yuan. The second model, the original pure electric luxury MPV— — The delivery of Krypton 009 was started in January 2023, and the average order amount exceeded 520,000 yuan.

In fact, with the gradual deepening of electrification and intelligence in the automobile industry, the domestic high-end new energy market has huge room for growth, and it has also become a great opportunity for major independent brands to rise upwards. According to the prediction of Zhang Yongwei, vice chairman and secretary general of China electric vehicle committee of 100, in 2023, the production and sales of China new energy vehicle market is expected to increase by 40% year-on-year, and the penetration rate is close to 40%, and the overall scale is expected to reach 10 million vehicles. Combined with the analysis of factors such as vehicle supply and vehicle life cycle cost, it is expected that the penetration of high-end new energy vehicles will accelerate this year, and the sales structure of new energy vehicles will continue to be optimized from dumbbell to spindle.

In this context, Geely Automobile is actively improving the product layout in the middle and high-end market segments. In February this year, Geely Automobile officially released a brand-new high-end new energy series — — "Geely Yinhe", the first smart electric hybrid SUV, Geely Yinhe L7 officially opened the reservation and will be delivered in the second quarter of this year. In addition, Geely has also released new energy electrification technologies such as Aegis battery safety system, Raytheon Hybrid 8848, and the brand-new car operating system "Yinhe NOS", which will be installed on the Geely Yinhe L7 model for the first time.

Soochow securities released a research report saying that the layout of "Geely Galaxy High-end Sequence+Low-end Geometry+High-end Krypton" is full-priced, the launch of "Geometry+Krypton" new car, the new release of Galaxy subsequence, the two-way power of EV+PHEV, and the blessing of Raytheon hybrid technology will help Geely Automobile to accelerate its transformation to new energy sources.

Over the years, Geely Automobile has insisted on independent innovation, increased R&D investment and achieved remarkable results. It not only leads domestic counterparts, but also successfully exports advanced technology to overseas markets. Now, the income from technology and authorized services has become another bright spot of Geely Automobile’s profit growth.

In 2022, Geely Automobile Technology and Authorized Services achieved a total revenue of 1.66 billion yuan, a year-on-year increase of 29.9%.

Specifically, with Proton Automobile and Geely Automobile entering the seventh year hand in hand, Geely strategically exported a variety of products and engine technologies to help Proton achieve sales growth and make efforts in overseas markets. In 2022, Proton Motor’s performance increased for the fourth consecutive year, with a total sales volume of 141,400 vehicles, accounting for about 19.6% of the market. It was the only company in Malaysia’s automobile industry that achieved performance growth from 2019 to 2022. At the same time, Proton Motor’s sales in the international market increased to 5,406 vehicles in 2022, a year-on-year increase of 79.1%, making it an export leader in the industry.

Not only that, Geely Automobile’s technical empowerment has also penetrated into the developed countries of automobile industry for the first time. In May last year, Geely Automobile invested in Renault Korea Automobile, and will launch efficient and energy-saving fuel and smart hybrid vehicles in the Korean market. The new product adopts the world-class CMA modular architecture developed by Geely’s R&D center in Sweden, and uses the advanced hybrid technology of Geely Holding Group to provide users with an experience beyond expectations.

Behind Geely Automobile’s achievements, it is inseparable from the support and empowerment of Geely Holding Group.

"In the past two or three years, the financial position of Geely Holding is very good. Geely Holding has always maintained a fully supportive attitude towards the development of Geely Automobile and continued to help the development of listed companies. In the future, under the premise of complying with regulatory rules and marketization principles, the assets cultivated by Geely Holding are also open to listed companies. " Li Donghui, CEO of Geely Holding Group, Vice Chairman and Executive Director of Geely Automobile Holdings Limited, said.

In recent years, Geely Holding Group has made full progress towards technological transformation, making cross-border innovations in the fields of new energy technology, intelligent driving, three-electricity, on-board chips, operating systems, low-orbit satellites, etc., building the full-stack self-research ecosystem capacity around core technologies and accelerating the formation of a moat.

According to industry analysis, Geely Holding Group has laid out a series of front-end technologies, which has promoted the core competitiveness of enterprises and continuously released the ecological value of science and technology, thus continuing to empower Geely Automobile, bringing users a product experience that exceeds expectations and creating long-term returns for investors.

Focusing on building cars is not limited to cars. Under the guidance of Geely Holding Group, Geely Automobile’s accelerated transformation to intelligent technology companies has achieved initial results. Geely Automobile actively lays out the entire industrial chain of smart electric vehicles, realizes software-defined vehicles, tamps down core technologies, and develops the hard-core "technology ecology" of Geely Holding Group, promoting the rapid landing of the "Smart Geely 2025" strategy, and enabling Geely’s technology ecology to travel in the future.

Yan Jiayue, CEO of Geely Automobile Group, revealed that in the field of intelligent driving, the "Heaven and Earth Integration" version of Galaxy Intelligent Driving Scheme based on Geely Satellite will be launched soon. Geely’s self-developed centimeter-level satellite high-precision positioning module has passed the certification of vehicle regulations, and can realize real-time accurate positioning by integrating Geely satellite communication, navigation and remote sensing technologies.

In addition, the first "cloud, number and intelligence" integrated super cloud computing platform for global car companies — — Geely Star Smart Computing Center was officially launched, with a cloud computing power of 8.1 billion times per second, which can improve the overall research and development efficiency of Geely by 20%. The official launch of the Geely Star Smart Computing Center marks that Geely has entered the "smart computing era" of building cars and achieved the leading intergenerational advantage in the smart computing industry.

In the future, Geely will persist in scientific and technological innovation, continue to promote new energy technologies, and strengthen scientific and technological ecology to empower smart driving and smart travel; Deepen international business, speed up resource coordination, and lay a more solid foundation for the sustainable development of Geely Automobile.

(This article does not constitute any investment advice, and the information disclosure content shall be subject to the company announcement. Investors operate accordingly at their own risk. )

Text/Jiangnan

How big is the gap between the video number and Tik Tok?

After the vibrato burst into flames, the importance of the video number of WeChat in the interior also soared, asking for money, giving money and resources to resources. But up to today, there is still a big gap between the two: it is estimated that the gap between the video number and Tik Tok is between 3.3 times and 6.6 times. The second half of Touteng War will still be very exciting, please move the small bench ~

There is no doubt that video number, as a rising star, has already become one of the top three short video tracks in China after several years of catching up.

However, it is difficult for the industry to give a comprehensive and accurate data on how far the video number has developed and how far it is from Tik Tok.

The direct reason behind this is that WeChat is only a business group of Tencent, a listed company, and the video number is only a sub-product of WeChat, so there is no obligation to publicly disclose detailed data in the financial report. In addition, unlike independent apps, video is only a function of WeChat, which also makes it more difficult for third-party data monitoring.

Similarly, as the leader of short video industry, Tik Tok is also a non-listed company at present, so it is difficult for us to see the whole picture of Tik Tok data.

However, this does not mean that the video number and Tik Tok are completely two data black boxes. We can still make reasonable guesses from the limited public data at present, and then draw some meaningful conclusions-

In the business world, absolute data is important, while at other times, relative data is just as important or even more important.

Let’s take a look at two important absolute data of the video number-according to Tencent’s financial report and conference call, the advertising revenue of the video number Q2 in 2023 is 3 billion, and at the same time, the current advertising adsload of the video number is less than 3%.

Let’s look at some data from Tik Tok-

According to The Information, ByteDance’s Q2 revenue in 2023 was $29 billion, of which 20% came from overseas.

I think this data is relatively credible. On the one hand, The Information has disclosed the revenue of Byte many times before, including the revenue of Byte China of $69 billion last year, etc. These data are basically recognized and quoted by the industry.

On the other hand, if the data gap is large or untrue, bytes will jump out to refute or clarify. (For example, regarding the data of e-commerce GMV in 2022, bytes have been specifically denied. )

OK, based on the above data, we can actually make some relatively reasonable calculations-

Byte Q2 earned $29 billion, 20% of which came from overseas, that is, 80% came from China, and the domestic income was $23.2 billion.

Note: This $23.2 billion does not mean that it is all advertising revenue from Tik Tok. Only Tik Tok, a single product, also involves live broadcast revenue and e-commerce fee income (different from e-commerce advertising revenue).

In addition, Byte also has the income from a series of other businesses, such as today’s headlines, car owners, watermelon videos, tomato novels, flying books, games, Volcano Engine and so on. (You know, in 2017, when Tik Tok was just born, today’s headline income was as high as 15 billion)

So what is the proportion of advertising revenue in Tik Tok’s total domestic revenue?

This is a mysterious data, but fortunately, we also have some reference objects. Let’s take a look at the income composition of Aauto Quicker, a short video track listed company.

According to Aauto Quicker’s Q2 financial report this year, in Aauto Quicker’s income structure, advertising revenue accounts for 52.5%, live broadcast revenue accounts for 34.7%, and other income (including e-commerce) accounts for 12.6%;

Of course, we can’t directly use the proportion data of Aauto Quicker, because there is still a big difference between Tik Tok and Aauto Quicker.

Compared with Aauto Quicker, which started with the realization of live broadcast, Byte has been engaged in advertising business since 2013, and has formed a set of extremely strong tactics in advertising algorithm, product, operation and sales, so the proportion of natural advertising revenue will be higher. After all, live broadcast and e-commerce are the businesses that come later. (Although the fast-growing e-commerce GMV has surpassed Aauto Quicker)

I take Aauto Quicker as an example to illustrate that the revenue of Bytes is not all from advertising in Tik Tok. Compared with the early advertising revenue in ByteDance, which accounted for more than 90%, the proportion of advertising has dropped significantly now.

Therefore, when we estimate the advertising revenue, we need to make a discount. Considering the advantages of Byte in advertising and the existence of other huge business lines, we roughly give this discount a 60% discount.

At this time, we can calculate the income of Tik Tok’s advertising business-29 billion * 80% * 60% = 13.9 billion US dollars, or 99.5 billion RMB.

The reason why we have to calculate the advertising revenue of Tik Tok is because we have to compare it horizontally with the advertising revenue of the video number in the same period-

The revenue of video number Q2 this year is 3 billion, and the estimated revenue of Tik Tok Q2 advertising this year is 99.5 billion, which is 33 times.

Does this mean that the gap between video number and Tik Tok in user data is 33 times?

Of course not. We also have to consider two factors: the advertisement loading rate Adsload and the advertisement unit price ECPM.

Obviously, there are many advertisements in Tik Tok, but there are few advertisements for video numbers. According to the data disclosed by Tencent at present, the adsload of video numbers is less than 3%.

So, what is the advertising Adsload in Tik Tok?

This is also a mysterious data.

But we can still reasonably guess—

James Mitchell, chief strategy officer of Tencent, said: the competitor’s adsload exceeds 10%, and this competitor naturally includes Tik Tok;

According to a research report of Huachuang Securities, Tik Tok’s Adsload in 2019 has exceeded 12%;

In addition, according to the daily sense of body, it is very common for Tik Tok to insert five videos into one advertisement, which does not include the content-heated advertising product of Dou+ without advertising logo, and it is already 20% for five videos to insert one advertisement.

In fact, the advertisement Adsload of a product itself is not static, and it will be dynamically adjusted according to many factors such as supply and demand, time nodes and so on.

Based on the above data and some three-party calculations in the industry, we take Tik Tok’s Adsload as 15%;

At this time, we can work out the difference of the service volume of the video number on the user side, that is, the volume relationship between them needs to be divided by the multiple of their Adsload on the basis of the revenue multiple, that is, the above 33 times need to be divided by 5, which equals 6.6 times, that is, the current broadcast volume of the video number has a greater probability of being 6.6 times that of Tik Tok.

Of course, strictly speaking, this caliber is not entirely the amount of play, which can be roughly understood as the number of times the video information stream is refreshed, that is, the space for inserting advertisements.

Compared with the fuzzy process indicators such as daily activity, duration and duration of a single video, the total broadcast volume directly calculated above is obviously more meaningful. After all, the process indicators ultimately serve the result indicators.

It must be noted that our calculation is still rough, because there is a hidden assumption-the advertising unit price ECPM of video number and Tik Tok is the same;

This assumption and premise itself also have enough room for discussion-

In essence, ECPM reflects the efficiency of advertising.

In fact, the competition between Byte’s huge engine and Tencent’s advertisement in the whole advertising market is an extremely wonderful comprehensive combat of China Internet.

In the past few years, the two have competed in technology, products, operation, market, sales and ecology, and the two sides have come back and forth in the constant game;

Objectively speaking, after a long-term struggle, Tencent’s technical level, professionalism and comprehensive strength have reached the level of the first echelon in the Internet advertising industry, not only at home but also at the international level.

Of course, the overall efficiency of Byte advertising system is one of the best at present because of its relative advantages in algorithm and crowd level objectively. Many advertising agencies told me that in most cases, the ECPM of effect advertising Tik Tok is indeed higher than other advertising platforms.

I heard an unconfirmed data in the industry is that the advertising ECPM in Tik Tok is twice as high as that in Aauto Quicker. (Again, this data is unconfirmed)

I have every reason to believe that Tencent’s advertising, which has been deeply rooted in efficiency for a long time, will not have a gap of twice as large as that of Tik Tok. If we take twice as the lower limit, the ECPM of the two will be equal and twice.

Then according to the above calculation, the most important conclusion of this paper comes-The difference between the video number and Tik Tok is estimated to be between 3.3 times and 6.6 times.

OK, so the question is coming-how about the video number?

In my opinion, this is undoubtedly an excellent performance.

You know, according to Tencent’s latest financial report, the number of Q3 video numbers has surged by 50% this year, while the total duration of Q2 video numbers has nearly doubled this year.

That is to say, the video number is still growing at a high speed, which means that the gap of 3.3-6.6 times will continue to narrow in the context of the objective slowdown of Tik Tok’s growth momentum.

As a late-developing product, as the only remaining fruit after Tencent’s various short video products held high and played high, and as the "hope of the whole village", the video number achieved this order of magnitude in less than four years under the difficult background that the industry generally believed that the pattern had been set, and abruptly completed the task of playing the short video table.

Zhang Xiaolong and his WeChat team once again proved their strong strength as a latecomer, and the depth of Tencent’s bench was also vividly displayed in this campaign.

Going to the table doesn’t mean you can sit back and relax. Sustainable growth is the eternal theme of this infinite game. How will the video number cope with the competition at the table?

I noticed that in the conference call of Tencent Q3, Tencent talked about the following four logics when explaining the future potential of video number-

  1. Growth of traffic:This means that the data on the user side is still growing. According to the financial report, the total duration of Q2 video number nearly doubled year-on-year, and the number of Q3 plays increased by 50% year-on-year.
  2. Promotion of advertising Adsload;This means that the current Adsload of video number is indeed lower than that of competitors;
  3. The increase of click-through rate of AI-blessed advertisements;This means that the big model is used in advertising algorithms. For example, Tencent’s mixed-element big model was originally built for advertising.
  4. Closed-loop opportunities:This refers to the internal circulation growth space including enterprise WeChat, applet, payment and e-commerce.

From a logical point of view, there is nothing wrong with these four angles, but what I want to say is that there is actually a big logic in the opposite direction behind these four small logics, that is, the overall scale of Internet advertising-

According to Questmobile’s data, the total scale of domestic Internet advertising market will increase by 4% in 2022, and only by 2.3% in Q1 2023.

In view of the current economic situation, the Internet advertising market has objectively bid farewell to high-speed growth, and will enter the new normal of micro-growth.

At the same time, the substitution effect of short video advertisements preempting other types of advertisements is also disappearing. According to Questmobile’s data, the market share of short video advertisements has stabilized in the past year.

Under this premise, the increase of user-side growth, Adsload, click-through rate and closed loop mentioned by Tencent will certainly increase advertising revenue, but the increase of total supply and the constant total demand mean that this increase ratio will be discounted.

Simply put, your advertising volume will increase by 50%, and your advertising revenue will inevitably not increase by 50%, which is an important supplementary factor that restricts the imagination of video number revenue.

Indeed, personal struggle is very important, but we must also take into account the historical process.

Therefore, for the video number, the internal circulation revenue it emphasizes becomes quite important. The strong rise of e-commerce in Tik Tok and the simultaneous surge of advertising revenue fully prove the strategic significance of internal circulation.

In essence, the core of doing closed-loop e-commerce lies in two points-

The first is that the complete data link based on transaction brings efficiency improvement, that is, its advertisement is more accurate, and it knows what characteristics those people who place orders have;

Second, the extension of the value chain, including performance, makes it possible for the platform to collect taxes, and merchants are willing to contribute fees to the closed loop.

Obviously, Tencent is also greedy for the business increment brought by the closed loop. A new formulation of this financial report is "Pan-internal circulation advertising revenue linking WeChat applets, video numbers, WeChat official account and corporate WeChat landing pages", which increased by 30% year-on-year.

However, this is a difficult challenge for the video number, which is genetic in a sense-

The WeChat team is famous for its elitism within Tencent, and its prominent feature is its high human efficiency. It has been committed to doing things with fewer and more efficient people. For example, the team members of WeChat Pay are much smaller than Alipay in scale.

One of the drawbacks of elitism and focusing on human efficiency is that the WeChat team has not done dirty work.

In the past, the typical style of play was that Zhang Xiaolong launched a small team, made hard efforts and thought clearly from the top-level architecture and product mechanism, and used the super base of social interaction to pry a business sector, such as WeChat payment, applet and video number.

However, the internal circulation like e-commerce is very heavy, its chain is very long, there are many aspects of performance, the cost is extremely high, and the information flow, logistics and capital flow are intertwined and complicated, so it is difficult to solve the battle only by relying on the top-level design at the product level or the strategic level.

In a word, the video number is doing dirty work such as e-commerce and local life, and the long-term product leverage of the WeChat team will be discounted.

To get rid of this hard bone, WeChat must really sink, take the initiative to do some hard work that it didn’t want to do before, and change the tactics of promoting business based on products and strategies that have always been advantageous in the past.

So, does WeChat have this level of consideration?

The answer is that there is no very clear signal yet.

Why do you say that?

Let’s cut in from a small perspective. As an industry observer, I have a small habit when studying Tencent, that is, I go to its recruitment website to see the latest recruitment positions of various business departments. The types and quantity of these positions reflect the work focus and tendency of the business group to a certain extent from a unique angle.

I have seen 51 non-technical posts related to business in the posts recently released by WeChat business group, among which 13 are related to video numbers, which are not too many. There are many posts such as "senior strategic product manager for live broadcast with video numbers" and "senior product manager for business operation of small shops with video numbers".

It can be seen that, at least from the perspective of recruitment, the video number team has no idea of focusing on the business for the time being, and still plans to continue to promote the business through its product strategy advantages.

However, my view is different from that of the industry. I think Zhang Xiaolong is by no means a product defender who sticks to some so-called obsession.

On the contrary, his figure is quite soft, facing the business reality and being thoroughly remoulded at the business level many times-

From Foxmail to QQ mailbox, it is a change from software thinking to internet thinking, from QQ mailbox to WeChat is a change from PC thinking to mobile genes, and from the minimalist rule in the early days of WeChat to the hug algorithm now is a change in product logic.

Any one of these changes is actually a "sudden change" level, but each turn is quite silky.

Therefore, in this sense, as long as it is really necessary in business judgment, it is not an unexpected thing for WeChat and video number to change their long-standing strategies and focus on business in the next short video amount competition.

At the same time, we should also see that WeChat has its own advantages objectively.

This advantage lies in the fact that it has a set of interwoven components established by WeChat official account, applet and enterprise WeChat, which has been imperceptibly embedded in various business links of many advertisers to some extent.

This kind of embedding has a moat effect, and the migration cost is very high. For example, an education company uses enterprise WeChat as its private domain, so the link in WeChat must be the smoothest in the advertising process, which has become an important advantage of video number advertising.

In the future, VideoNo. and Tik Tok will definitely meet each other in heavier businesses such as e-commerce and local life, and the victory or defeat of the battle depends on their traffic utilization efficiency.

Tik Tok has always been data-rational, and the distribution of traffic depends on the cold ROI. Behind the inclination of traffic to e-commerce, the profit-making efficiency of e-commerce is indeed high. Tik Tok has also poured a lot of traffic into games and hardware Pico, but it turns out that the ROI of the latter two is not ideal, so it is cut off cleanly.

The traffic of the video number is the same logic. Today, the landing page is a relatively large proportion of enterprise WeChat and small programs, and if the ROI of e-commerce and local life continues to improve, it will inevitably get a traffic share that matches its efficiency.

The distribution and center of gravity of video number in the future will determine its commercial competitiveness, and it will also be an important point of competition between video number and Tik Tok in the future.

At this time today, the competition in the short video market has already entered the deep water area, and the competition on the track has become an incomparably real mixed fighting, which is worse than physique, skill, endurance and logistics, and at the same time, it has fewer mistakes than anyone.

In the short video business, the user’s migration cost is actually not as big as expected. In the end, it is based on the long-term retention and realization of content ecology and user habits.

In this sense, how far the video number can go on the short video track, what kind of ceiling it can reach, and how to differentiate itself from Tik Tok and Aauto Quicker are still the most anticipated challenges for China Internet in the next few years.

Under the background that the Internet in China has changed hands, the second half of Touteng War will still be extremely exciting. Please move the small bench ~

Report on the progress of the investigation of the flight accident of MU5735 aircraft of China Eastern Airlines on March 21.

    On March 21, 2022, China Eastern Airlines Yunnan Co., Ltd. Boeing 737-800 (registration number B-1791) carried out a scheduled passenger flight from Kunming Changshui Airport to Guangzhou Baiyun Airport. At 13: 16, the plane took off from Kunming Changshui Airport. After 64 minutes, it deviated from the cruising altitude of 8,900 meters and quickly descended. It crashed near Moguang Village, Langnan Town, tengxian, Wuzhou City, Guangxi Zhuang Autonomous Region. All 123 passengers and 9 crew members on board were killed.

    The Civil Aviation Administration of China, in conjunction with relevant departments, conducted a technical investigation on this accident in accordance with the China Civil Aviation Regulations "Provisions on Technical Investigation of Civil Aircraft Accidents" (CCAR-395) and the relevant provisions of Annex 13 of the Convention on International Civil Aviation. The main progress is as follows:

    First, the search, identification and analysis of the wreckage. Organize the search for physical evidence of the wreckage, identify the main wreckage, take photos to collect evidence, mark the location of discovery, and make a map of the location of the wreckage; Conduct special technical investigation on aircraft structure, flight control system, engine and other wreckage, and analyze the attitude of the aircraft before falling to the ground and the possible working state of key control components; Send the engine parts, control system parts and other important wrecks to the laboratory for analysis to determine the cause of damage.

    Two, flight operation and aircraft airworthiness. Investigate the crew members’ technical status, health status and actual performance; Investigate the release plan, load balance, performance calculation, operation monitoring and crew preparation of the incident flight; Investigate the company’s safety management, training management, personnel qualification management, maintenance management and other organizational management; Investigate the implementation of aircraft airworthiness instructions and service notices, the maintenance of routes and scheduled inspections, and the maintenance of faults; Investigate and analyze the fuel filling and fuel quality of the incident flight; Integrate monitoring data, video recording, etc., and analyze the flight state of the aircraft in the final stage; Repair the damaged recorder and analyze the obtained data.

    Third, the flight security situation. To investigate the qualifications of security personnel and the working conditions of facilities and equipment at the take-off airport; Investigate the routine inspection and maintenance of runways, taxiways, taxiways and apron pavements used by the incident flights; Investigate the qualifications of air traffic controllers, communication, navigation and monitoring equipment, air traffic control automation system, air traffic control command process and air route weather conditions; Investigate the basic information, security inspection and loading of passengers, luggage, goods and mail; Check the dangerous goods carrying information of the incident flight and the dangerous goods training of the crew and related support personnel.

    After investigation, the flight crew and cabin crew of the incident flight held valid licenses and certificates, and the flight, duty and rest time met the requirements. The physical examination before the flight on that day was qualified, and the crew qualification and configuration met the requirements; The airworthiness certificate of the incident aircraft is valid, and the qualifications of relevant maintenance personnel meet the requirements; No faults or abnormal conditions were found in the aircraft system, fuselage structure and engine before take-off, and no faults were reserved; The qualification of relevant operation support personnel on the day of departure airport meets the requirements, the facilities and equipment work normally, and the operation and operation conform to the working procedures; The qualification of relevant air traffic controllers meets the requirements, the communication, navigation and monitoring equipment works normally, there is no abnormality in radio communication and control command before the incident, and there is no dangerous weather report in the airspace and flight altitude of the aircraft at the time of the incident; The flight of the incident met the requirements, there was no cargo mail declared as dangerous goods, and there was no evidence that there were dangerous goods in the cargo mail and luggage.

    Subsequently, the technical investigation team will continue to carry out experimental verification and cause analysis, and release relevant information in a timely manner according to the progress of the investigation.

Many people have played this game, but the old lady was sentenced for running it! What’s going on?

  CCTV News:Zhao Chunhua, 51, who lives in Hebei District, Tianjin, set up a shooting booth on the street to play balloons for two months. He was suddenly arrested by the police not long ago. On December 27, 2016, the court of Hebei District, Tianjin held the first instance.For the crime of illegal possession of firearmsSentence Zhao Chunhua.Three years and six months in prison.. What’s going on here?

one

△ Tricycle for Zhao Chunhua Balloon Shooting Booth.

  The old lady put a shooting stall on the street. The police seized 6 guns for illegal possession.

  Zhao Chunhua’s daughter, Wang Yanling, told reporters that her mother divorced her father a few years ago and she lived with her mother. Zhao Chunhua used to sell rice in the factory. In August 2016, Zhao Chunhua resigned and took over the shooting booth from an old man. He used a toy gun to hit the balloon. "It is the kind of common plastic bullet, and the gun is also that kind of plastic gun."

  Wang Yanling said that because stalls were not allowed during the day, Zhao Chunhua set up stalls at eight or nine o’clock every night, and then closed the stalls at about twelve o’clock in the evening. After about two months, nothing happened.

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△ Zhao Chunhua’s stall.

  At around 22: 00 on October 12, 2016, Zhao Chunhua was suddenly arrested. According to the first-instance judgment of the case, the court found through trial that the public security organs arrested Zhao Chunhua during the inspection, and seized 9 guns involved and related gun accessories and plastic bullets on the spot, which were appraised by the Tianjin Public Security Bureau’s Material Evidence Appraisal Center.Six of the nine guns involved are guns powered by compressed gas that can normally fire..

  In the first instance, the court sentenced him to three and a half years for illegal possession of firearms.

  The People’s Procuratorate of Hebei District accused Zhao Chunhua of illegally holding six guns powered by compressed gas in violation of the state’s gun control system, and the circumstances were serious, so he should be investigated for criminal responsibility for the crime of illegal possession of guns.

  On December 27, 2016, the Hebei District Court made a first-instance judgment on the Zhao Chunhua case. The court held that,Zhao Chunhua violated the state’s gun management system and illegally held guns. The circumstances are serious, which has constituted the crime of illegal possession of guns.; Zhao Chunhua voluntarily pleaded guilty in court and can be given a lighter punishment as appropriate; Defender’s defense opinion that Zhao Chunhua has a frank plot, is a first-time offender and has a good attitude of pleading guilty was adopted by the court as appropriate. In the first instance, the Hebei District Court convicted Zhao Chunhua of illegal possession of firearms and sentenced him to 3 years and 6 months’ imprisonment.

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△ Zhao Chunhua

  Appeal against the judgment has entrusted an attorney.

  However, on January 1 this year, the reporter learned from Zhao Chunhua’s daughter Wang Yanling that her mother had filed an appeal, and the second trial had entrusted Xu Xin, an attorney for the case of Liu Dawei’s smuggling of weapons (Liu Dawei bought 24 imitation guns online in the BB Gun Zone of a website in Taiwan Province in 2014, and the goods were seized by the customs, and Liu Dawei was sentenced to life). Wang Yanling said that she had signed a power of attorney with Xu Xin on January 1, 2017. Next, the lawyer will do some work on evidence, such as the identification of the case, whether the evidence collection procedure is legal or flawed, and so on.

  According to the "Regulations on Performance Appraisal of Firearms and Ammunition Involved in Cases by Public Security Organs" issued by the Ministry of Public Security in 2010, non-standard firearms that can’t fire standard ammunition are all recognized as firearms when the muzzle specific kinetic energy of the projectile fired is greater than or equal to 1.8 Joule/cm2. According to the relevant gun certificate, the six guns operated by Zhao Chunhua can normally fire the matching projectiles powered by compressed gas, and the muzzle specific kinetic energy ranges from 2.17 Joule/cm2 to 3.14 Joule/cm2. This has exceeded the standard set by the Ministry of Public Security.

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  Why does the Ministry of Public Security take the muzzle specific kinetic energy as the standard of 1.8 Joule/cm2 or more? In this regard, according to the research results of the forensic science appraisal department of Nanjing Public Security Bureau and related literature, there is a view that 1.8 Joule/cm2 is the critical point of gun appraisal, which means that it can cause minor injuries or more to the human eyes, the most vulnerable part of the human body. It is determined by experiments that when the muzzle specific kinetic energy reaches 1.8 Joule/cm2, it will cause damage to the naked eyes of the human body. However, there are also views that this standard is relatively low, because the eye part is special, and this muzzle specific kinetic energy will hardly cause damage to other parts.

  Xu Xin believes that Zhao Chunhua has no subjective intention to commit a crime, and the social harm is small. He will question whether the gun appraisal standard formulated by the Ministry of Public Security is applicable in court judgment when defending.

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△ data map

  There are precedents for being sentenced for setting up balloon shooting booths.

  The reporter found that Zhao Chunhua was not the first case to be investigated for criminal responsibility for the crime of illegal possession of firearms for setting up a balloon shooting booth. There were 23 similar cases all over the country, among which 17 cases were sentenced to probation, 3 cases were sentenced to public surveillance, and only 3 cases were sentenced to actual punishment.

  All three cases that were sentenced to actual punishment occurred in Fangshan, Beijing.

  Zheng, a woman, runs a simulated gun and balloons business in Shidu Town, Fangshan District, Beijing. On July 7, 2015, the public security organs seized 23 guns in their stalls. After being appraised by the Beijing Public Security Judicial Appraisal Center, 16 of them were identified as guns powered by compressed gas, and the other 7 could not be identified as guns. The court sentenced Zheng to three years and six months in prison for the crime of illegal possession of firearms.

  In addition, Song and Zheng Mouhua, who were investigated together, were also sentenced to three years and two months and three years and three months respectively.

  Watch more news

  NEWS MORE

  Paragraph 1 of Article 128 of the Criminal Law: Whoever illegally holds or hides guns and ammunition in violation of the regulations on gun control shall be sentenced to fixed-term imprisonment of not more than three years, criminal detention or public surveillance; If the circumstances are serious, they shall be sentenced to fixed-term imprisonment of not less than three years but not more than seven years.

  Article 5, paragraph 2, of the Supreme People’s Court’s Interpretation on Several Issues Concerning the Specific Application of Laws in the Trial of Criminal Cases of Illegal Manufacturing, Trading and Transportation of Firearms, Ammunition and Explosives: In any of the following circumstances, it belongs to "serious circumstances" as stipulated in the first paragraph of Article 128 of the Criminal Law:

  (a) illegal possession and possession of more than two military guns;

  (2) Illegally holding or hiding two or more non-military guns that fire bullets with gunpowder or five or more other non-military guns that are powered by compressed gas;

  (3) illegally holding or hiding more than 100 military bullets, more than 5,000 air gun lead bullets or more than 1,000 other non-military bullets;

  (four) illegal possession, possession of more than three grenades;

  (5) Having reached the minimum quantity standard stipulated in the first paragraph of this article, and having other bad circumstances such as causing serious consequences.

  (Source: Beiqing Daily The Paper)

Milk and rice soup are actually water for taking medicine. You have to understand the knowledge of taking medicine.

  With the popularization of health knowledge, many of us know that we can’t take medicine with tea or juice. However, do you know that warm water is not a "universal water" suitable for all drugs, and some drugs will reduce their efficacy if they are matched with it? In addition, rice soup and milk instead of water can also be the "drug primer" for some drugs. Today, we will ask the pharmacist in the Pharmacy Department of Tsinghua Chang Gung Memorial Hospital to teach you how to take medicine in the safest and most effective way.

  What is an empty stomach? It’s time to take medicine.

  The drug instructions will indicate the time of taking the drug in the usage, so what is an empty stomach? Is it not an empty stomach as long as you have eaten? How to define before and after meals? Pharmacists in the Pharmacy Department of Tsinghua Chang Gung Memorial Hospital in Beijing give a correct concept of medication time here.

  Taking medicine on an empty stomach: generally, 1-2 hours before meals and 2-3 hours after meals belong to an empty stomach, and general laxatives and tonics are suitable for taking on an empty stomach;

  Taking medicine before meals: it means taking medicine within 15-30 minutes before meals, and drugs for promoting gastric motility or protecting gastric mucosa are recommended to be taken before meals;

  Taking medicine after meals: it means taking medicine 15-30 minutes after meals. Most medicines can be taken after meals, mainly to reduce the irritation of medicines to gastrointestinal tract or increase the efficacy when taken with food.

  Are there any medicines that are not suitable for warm boiled water? exactly

  With the popularization of health knowledge, many of us know that when taking oral drugs, we should avoid taking them with tea, fruit juice soda and alcoholic drinks. Not only that, the pharmacist said that there is still a lot to pay attention to in this medicine.

  Live bacteria medicine is not suitable to be taken with hot water, so it is advisable to drink warm milk 30 minutes after meals, which is beneficial to form a protective film in the stomach and prevent gastric acid from damaging the medicine.

  Heat-clearing drugs or purgative drugs with severe effects are taken with rice soup, which can not only protect the stomach, but also improve the efficacy; However, syrup drugs, if taken with warm water, are easy to dilute the drugs and reduce their efficacy.

  Besides, can the sustained-release dosage form be chewed or broken in half? Pharmacists said that most sustained and controlled release preparations achieve sustained release through membrane dissolution and osmotic pump technology, such as breaking, chewing or crushing drugs, which may easily lead to drug overdose and adverse reactions; Only a few sustained-release preparations achieve sustained-release effect through multi-unit and unique microcapsule technology. These preparations can be taken apart, but not chewed or crushed.

  See the ingredients clearly, avoid repeated medication and overeating.

  When we use drugs ourselves, we must see the ingredients clearly and avoid repeated use of drugs. For example, the main components of two drugs with different trade names may be the same, so we should check the drug components when using them to avoid overdose.

  At the same time, some people think that the greater the dosage, the greater the effect and the faster the effect. In fact, this is very wrong. The dosage of a drug is determined through rigorous scientific experiments and a large number of clinical observations. The dosage of the drug is beyond the therapeutic dosage range, which can produce toxic and side effects, damage human health and endanger life.

  It is worth mentioning that some people are ill and impatient, and wish they could not take medicine as soon as possible. They often seek medical treatment from all directions or blindly buy a variety of drugs, which leads to the phenomenon of disorderly use of drugs. Due to the interaction between drugs and the combination of multiple drugs, the incidence of adverse reactions will increase exponentially. Therefore, we must be cautious about the combination of multiple drugs, which must be determined by doctors according to the needs of the disease, and do not blindly use drugs without authorization.

  "Use with caution" is not that it cannot be used.

  We usually keep some standing medicines at home in case of emergency. Pharmacists in the Pharmacy Department of Tsinghua Chang Gung Memorial Hospital said that when using drugs, they should read the instructions when purchasing drugs, and doctors should follow the prescription when prescribing drugs. For those who are not symptomatic, it depends on the indication of the drug. If you buy over-the-counter drugs in a pharmacy, you must choose the appropriate drugs according to the indications stated in the instructions.

  If you are in a hospital and take the medicine according to the prescription prescribed by the doctor, you should follow the doctor’s advice when taking the medicine. In fact, prescription is not only a voucher for taking medicine, but also a medical document for patients to use medicine. At present, many hospitals are equipped with self-printing equipment, so that patients can print the corresponding prescription and use drugs according to the prescription.

  Experts especially advise not to take "taboos" seriously. Children, the elderly, pregnant women and patients with poor heart, liver and kidney function should be cautious when using drugs, because these people have poor drug metabolism function and high possibility of adverse reactions. In addition, drugs labeled "use with caution" for specific groups are not unusable. But to remind you to be careful before using it. Be aware of adverse reactions: if you feel serious discomfort during medication, you must stop taking the drug in time.

  In addition, the "storage method" of drugs is directly related to the effect of drugs and the stability of ingredients. Pay attention to whether to use cold storage, whether to avoid light, and how to store it.

  Pay more attention to these five drugs for the elderly.

  An expert from the Pharmacy Department of Tsinghua Chang Gung Memorial Hospital explained that the elderly need to pay more attention to medication safety because of the decline of liver and kidney function, the slow elimination of drugs and the high sensitivity of related receptors in the central nervous system. Especially the following five drugs, pay more attention when taking them.

  Digitalis drugs, including digoxin, cedilanid, strophantoside K, etc. Because the elderly excrete these drugs slowly, it is easy to cause drugs to accumulate in the body and produce toxicity. Therefore, when using these drugs, the dosage should be reduced, and the blood drug concentration should be monitored if necessary.

  Anticoagulants, including oral anticoagulants and injections, are at risk of bleeding, so it is necessary to standardize the use of such drugs, take them on time according to the doctor’s advice, and monitor the coagulation function regularly;

  Diuretics have many potential adverse effects on the elderly, and it is easy to cause hyponatremia if used improperly. If it is not corrected in time, the risk rate of adverse events such as postural dizziness, hypotension and falls will increase, so it is necessary to take it according to the doctor’s advice according to the dose course.

  A small dose of sedative and hypnotic drugs can produce therapeutic effects. At the same dose, the risk of adverse reactions in the elderly is higher than that in the young and middle-aged people.

  Laxatives such as phenolphthalein and rhubarb can easily cause colon spasm and make defecation more difficult. In addition, long-term use of laxatives may also lead to the lack of calcium and vitamins in the body, so it should be used with caution. If necessary, glycerol suppository, kaiselu and rectal lubricants can be selected. Old people with constipation should adjust their diet, strengthen proper exercise and develop the habit of defecation regularly.

  Tips for drug safety

  Know drugs: Before taking drugs, you should know the name, function, side effects or risks of the drugs used and how to keep them.

  Taking drugs: when taking drugs, you should first know the dosage and whether there are any contraindications, and stop using them in time if you feel unwell.

  Adding drugs: if you need to add drugs, you should consult a doctor to prevent multiple drugs from interacting and causing harm.

  Check drugs: keep the list of drugs and check drugs regularly to prevent taking expired, symptomatic or ineffective drugs.

  Stop using drugs: Do you need to stop using drugs? When to stop using drugs? Please follow the doctor’s advice or drug instructions. If you feel unwell, seek medical advice in time. (Reporter Li Jie)

This is what you want to know most about the success of the first flight of China large plane C919!

  CCTV News:On May 5, the domestic large passenger plane C919 rushed into the sky at Shanghai Pudong Airport and successfully completed its first flight mission. The successful first flight of a large plane not only inspired the aviation industry, but also closely related to our lives.

  On the afternoon of 5th, Shanghai Pudong International Airport, a streamlined large passenger plane painted in white, blue and green pulled into the runway and taxied like a quiet and proud Dapeng.

  Jin Zhuanglong, the commander in chief, said: "Agree to fly!"

  At about 14 o’clock, the plane accelerated and flew into the sky smoothly and neatly in a short time. There are five flight test crew members on board, and the cruising altitude is about 3000 meters.

  C919 jumbo jet is the first real civil aviation jumbo in China after Yun -10, a new generation of trunk passenger aircraft in China, and a new generation of jumbo jet independently developed by China. After nine years of research, C919 has completely independent intellectual property rights.

  △ On the 5th, the C919 passenger plane made its first flight. After landing at Shanghai Pudong International Airport, the crew of the first plane walked out of the cabin and waved to the guests.

  Seven questions you want to know about C919.

  ① Why does C919 own China’s independent intellectual property rights?

  For such a complex product as a large aircraft, the overall design is extremely important. Without the overall design, even if the world’s best engine, fuselage, flight control, telex and so on are combined, you can’t get a flying plane. Wu Guanghui, the chief designer of C919, said that C919 is a trunk aircraft designed independently by China, and it has completely independent intellectual property rights in terms of the overall design of the aircraft.

  The outer "shells" such as nose, fuselage, tail and wing come from China’s Chengfei, Hongdu, Shen Fei and Xifei enterprises, while many other key parts come from foreign enterprises. It is reported that global procurement is a major feature of civil aircraft manufacturing, and suppliers of Boeing and Airbus also come from all over the world. However, a major mission of C919 is to promote the development of domestic civil aircraft industry chain, and it is believed that more and more parts will come from China enterprises.

  ② Why isn’t the ②C919 equipped with a domestic engine?

  At present, China does not have the ability to produce engines suitable for civil large passenger aircraft, and the engines of international civil aircraft manufacturers are also purchased from suppliers.

  At present, the international civil aviation engine manufacturers mainly include Rolls-Royce of Britain, GM and Pratt Whitney of the United States, Snecma of France, and IAE and CFMI with multinational cooperation.

  Of course, it is best to use engines from China, but the development of civil aviation engine industry can only be driven by large aircraft. Without a big plane, there will be no demand, and there will be no platform. This is the relationship between the industry leader and the industrial chain.

  ③ How is the safety of ③C919?

  Wu Guanghui said that the C919 large passenger plane is designed according to more advanced technical standards, adopts the most advanced power, avionics, flight control and other systems provided by world-class suppliers, and is designed and produced in full accordance with international airworthiness standards, so its safety is fully guaranteed.

  In the end, whether the C919 aircraft is safe or not is not the decision of its manufacturer, China Commercial Aircraft Corporation, but the airworthiness certification of the Civil Aviation Administration of China. In other words, the flight mission of civil aviation can only be carried out if it conforms to all aspects of the test of aircraft by the Civil Aviation Administration of China, and the safety test is the most important.

  ④ Which airlines have the opportunity to sit in C919?

  C919 has received 570 orders from 23 companies around the world.

  At present, many airlines such as China Eastern Airlines, Air China, China Southern Airlines, Hainan Airlines, Sichuan Airlines, Hebei Airlines, Happiness Airlines, Germany Puren Airlines, Thailand Metropolitan Airlines, and many financial leasing companies such as Ping An International Financial Leasing, ICBC Financial Leasing and Bank of Communications Financial Leasing have purchased C919.

  After the first flight is successful, C919 will be transferred to the airworthiness forensics stage. Airworthiness certification is the management and technical realization process to ensure that the aircraft meets the minimum acceptable safety standards (airworthiness standards) formulated according to public requirements: the aircraft must be designed according to airworthiness requirements; There must be a suitable system to ensure that the aircraft design meets the airworthiness requirements; The applicant must show the CAAC that its large passenger plane meets the airworthiness requirements by means of calculation, analysis, inspection and test. Only products that have passed airworthiness examination and verification and obtained airworthiness certificate can enter the market.

  Within one year after the first flight of C919 passenger plane, Comac China and China Eastern Airlines will start negotiations on the supply and demand of five aircraft.

  Although the first flight was successful, it is still a long way from commercial operation. It is understood that the first flight is not a commercial operation of carrying passengers, but a step required to obtain various qualifications. After the first flight of C919 is successful, it needs to complete all kinds of forensic tasks before mass production. According to industry insiders, it takes about 3 or 4 years for civil aircraft to obtain evidence for flight test, and it will not enter the commercialization stage until the evidence is obtained.

  Liu Shaoyong, chairman of China Eastern Airlines Group, said: "The agreement between China and Europe and the United States on airworthiness forensics has opened up a situation for the successful forensics of the C919 aircraft in the United States and the European Aviation Administration. We look forward to the early success of the forensics of the C919 aircraft and the early delivery to us for commercial operation after the completion of various forensics."

  ⑦ How will ⑦C919 drive industrial development?

  Jin Zhuanglong, Chairman and Party Secretary of China Commercial Aircraft Corporation, said that China’s civil aviation industry chain driven by C919 large passenger aircraft has great potential. With Shanghai as the leader, 22 provinces and cities including Shaanxi, Sichuan, Jiangxi, Liaoning and Jiangsu, more than 200 enterprises and nearly 200,000 people participated in the development and production of large passenger aircraft projects, forming an industrial chain, a value chain and a innovation chain. Promote the establishment of 16 joint ventures in avionics, flight control, power supply, fuel and landing gear, and upgrade the supporting energy level of China civil aircraft industry.

  This has not only significantly improved the basic outlook of China’s civil aviation industry development, but also forged an industrial chain with great potential for China’s economic transformation and upgrading.

  In the future, with the promotion of large passenger aircraft projects and the batch production of jet aircraft in China, this industrial chain will gradually exert great economic potential.