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　　　　　 Xinhua News Agency, Guangzhou, November 21st Question: The regular recovery rate is less than 2%, and some of them are resold with old ones — — Where did your old mobile phone go?

　　Xinhua News Agency "Xinhua Viewpoint" reporters Ma Xiaocheng and Sun Fei

　　"These are old mobile phones that my family and I have eliminated in recent years." Zhang Li, who lives in Futian District, Shenzhen, pointed to nearly ten old mobile phones of different brands and models at home.

　　A survey by Xinhua Viewpoint reporter found that at present, there are hundreds of millions of idle mobile phones in China, and the formal recovery rate is less than 2%. Where is the "home" of the old mobile phone?

　　There are hundreds of millions of idle mobile phones in stock, and a waste battery of a mobile phone can pollute 3200 barrels of standard bottled water.

　　Zhang Li is a post-80s generation who pursues fashion. "Now the mobile phone is upgrading too fast. I have to change a new mobile phone in an average year or so." She said that the disposal of old mobile phones is a difficult problem. "Old mobile phones store a lot of personal information and dare not throw it away at will."

　　According to data released by China Information and Communication Research Institute, in 2016, China’s domestic mobile phone market shipped 560 million units, an increase of 8% year-on-year. Xiong Zhou, a partner in recycling treasure who is engaged in mobile phone recycling business, estimates that China produces at least 400 million idle mobile phones every year, and the stock of idle mobile phones is about 1 billion. Zheng Fujiang, president of Ai Recycling, said that there is no authoritative statistics on the data of idle mobile phones in the industry at present, but it is at least hundreds of millions.

　　"How to effectively deal with the huge amount of used mobile phones needs urgent attention." Xiong Zhou said.

　　Official website, a mobile phone trade-in, shows that once the mobile phone enters the scrap recycling link, the treatment of heavy metals such as gold, mercury, lead and cadmium is very difficult to control. The cadmium contained in a battery can pollute 60,000 liters of water, which is equivalent to 3,200 barrels of standard bottled water used in daily drinking fountains.

　　Wen Zongguo, director of Tsinghua University Circular Economy Industry Research Center, said that mobile phones are a huge pollution source. If idle mobile phones enter the garbage system, they will generate toxic gases when burned, and the soil will be seriously polluted when buried. If it is sent to some unqualified small workshops for treatment, it will bring great harm to the body and environment of the dismantler.

　　The regular recovery rate is less than 2%, and many mobile phones are resold with old ones.

　　Many people in the industry said that the formal recovery rate of domestic mobile phones is less than 2%. Love recycling is the official partner of many mobile phone brands and JD.COM. Zheng Yujiang, president of the company, said that taking love recycling as an example, real-name registration should be carried out when collecting mobile phones to confirm that the source is legal and formal; After receiving the mobile phones, they will be classified. Those in good condition will be cleaned up, and then they will be hung on channels such as JD.COM Youpin to mark the second-hand mobile phones for sale. Those that cannot be reused will be handed over to enterprises with environmental protection qualifications for dismantling.

　　However, the reporter’s investigation found that there are a large number of gray trading behaviors outside the formal recycling channels.

　　-recycling. In Zhongguancun, Beijing, Tianhe Computer City, Guangzhou and Huaqiang North, Shenzhen, there are many shops and individuals who claim that they can recycle their mobile phones at high prices. In Huaqiang North, the reporter asked several shops with an Apple 6 mobile phone that had been used for three years. After confirming that the mobile phone was in good condition, the other party said that they could buy it, and the prices ranged from 700 yuan to 900 yuan, without any identity registration. When the reporter asked whether the mobile phone data would be cleaned up, the shopkeepers did not give a positive answer. Some shopkeepers asked, "Is your data valuable to others?"

　　-circulation. According to the survey, some recycled old mobile phones will re-enter the market. Feiyang Times Building, located in Huaqiang North, is one of the second-hand mobile phone distribution centers. From two o’clock in the afternoon to six o’clock, people are coming and going here. Mr. Lin Yue, who has been engaged in mobile phone recycling business for more than ten years, said that all Apple mobile phones recovered from various channels come to this market to find their next homes. Some of them are resold as second-hand mobile phones, and some people secretly do renovations, and then resell the old ones with new ones to reap huge profits.

　　In May last year, Mr. Deng bought an Apple mobile phone in a communication equipment store in houjie town, Dongguan. After purchasing it for more than two months, he found that the warranty period of the mobile phone was about to expire. After mediation by Dongguan Consumer Council, the merchant admitted that the mobile phone was a refurbished mobile phone. Mai Huixian, deputy director of the Dongguan Consumer Council, said that among the consumer complaints received last year, the most complaints were about mobile communication, focusing on unscrupulous merchants selling refurbished machines without telling consumers.

　　-disassembly. Second-hand mobile phones with no use value will eventually be dismantled into various spare parts. In the past, many mobile phones were dismantled in an irregular workshop in Guiyu Town, Shantou, Guangdong Province, which caused serious environmental pollution. In recent years, the dismantling here has to be completed in the circular industrial park and supervised.

　　A person in charge of a company responsible for dismantling mobile phones told reporters that their company can handle 20,000 mobile phones a day. After three or four processes, a scrapped mobile phone will be disassembled into plastic, stainless steel, camera, motherboard and other small accessories, and then sold to specialized manufacturers for processing. However, due to the high cost of dismantling to meet environmental standards, many small workshops are illegally engaged in dismantling.

　　Strictly crack down on illegal renovation and sale, and introduce policies to encourage recycling.

　　In the eyes of the industry, there are still many difficulties in recycling used mobile phones. On the one hand, it is necessary to create a good market order so that mobile phones that can be reused can be reused. For those that cannot be recycled, we should increase support for formal dismantling enterprises and reduce the industrial space for illegal dismantling.

　　Ge Jian, a 360 mobile guardian security expert, suggested that citizens’ information security should be protected through legislation to avoid worries of consumers. Zheng Yujiang suggested that public security and other relevant departments should intensify their efforts to crack down on the gray recycling industry chain, especially to crack down on illegal renovation and sale, illegal stealing of user privacy from mobile phones and illegal random disassembly.

　　Many people in the industry said that in developed countries, it is customary for mobile phones to be produced, recycled and disposed of. Mobile phones account for a large proportion of sales through operators and other channels. When consumers buy new machines, many old mobile phones are recycled at the same time. In our country, the behavior of enterprises recycling consumers’ mobile phones has not yet formed.

　　Xiong Zhou said that the new edition of the Catalogue for Disposal of Waste Electrical and Electronic Products in 2016 included mobile phones, which means that mobile phone recycling will be included in the management scope supported by national policies and funds, but the specific rules have not yet been issued. He suggested that the subsidy rules for dismantling and processing of used mobile phones should be issued as soon as possible.

On April 12th, iCAR brand, a new force of Chery Group, held a grand brand night in Beijing in 2024, which clarified the brand positioning of "cars for young people" and the latest vision of "building excellent cars for young people with young hearts". The brand-new product iCAR V23 was unveiled simultaneously, and the brand was upgraded with new designs, technologies and products. At the same time, iCAR brand also previewed X25, the first model of X series, further demonstrating the brand’s strategic planning for the future new energy era.

Yin Tongyue, Party Secretary and Chairman of Chery Holding Group, said at the event: "iCAR is a" new special zone "created by Chery Group. The Group will spare no effort to support the development of iCAR, with no upper limit on investment, and help iCAR enter the first camp of new energy." Yin Tongyue emphasized that the Group will gather the best resources and cutting-edge technologies for young users and iCAR brands to ensure the coolest and best cars.

At the press conference, Chery Automobile announced that it has reached a strategic cooperation with Contemporary Amperex Technology Co., Limited, a leading global enterprise in new energy batteries. The two sides will further strengthen cooperation in technology and capital to jointly help the growth of iCAR brand. Zeng Yuqun, Chairman and General Manager of Contemporary Amperex Technology Co., Limited, said that Contemporary Amperex Technology Co., Limited will provide strong innovative energy guarantee for iCAR brand, and the two sides will work hand in hand to make products excellent and reduce users’ burden, so as to make users affordable and use them well with full sincerity.

At the press conference, Dr. Su Jun, CEO of Zhimi Technology and chief product officer of iCAR brand, appeared. He will lead the entrepreneurial team hatched by Zhimi Technology to integrate into iCAR brand, and form the "strongest CP" together with Zhang Hongyu, deputy general manager of Chery Automobile Co., Ltd. and general manager of iCAR brand division. With rich experience in industrial design, product definition and innovative marketing, combined with Chery Automobile’s technical development, supply chain and quality management capabilities, it will inject new potential energy into iCAR and bring new experiences to young users.

Icarv23-Young People’s First Car

Under the background that the automobile industry has entered the era of "super product manager", Dr. Su Jun said that iCAR firmly believes in the value of users and the power of products. He will lead the team to build a cool and valuable car for young people with the concept of "single model, high quality, mass and long cycle".

As the first product of brand upgrading, iCAR V23 is positioned as "style off-road electric city SUV". Its exterior design is full of strength and fashion sense, and the off-road style square box shape pays tribute to the classics. The four-wheel four-corner design, ultra-short front and rear suspension and large wheelbase have brought strong visual impact. At the same time, it gives a huge space for the car, and upgrades the driving experience with super comfortable seats and "high-profile" vision.

In terms of intelligence, V23 also performed well. Thanks to L2+ intelligent driving and the application of 8155 mainstream chip car, users can easily master the road conditions and enjoy the pleasure of "on the road".

ICAR V23 accurately meets the core value needs of young users. With its high value, high taste, high texture, super practicality and reliability, it has become an ideal choice for "the first car for young people". As Su Jun promised at the press conference, the upgraded brand iCAR will continue to stride forward on the new energy track, and finally realize "let everyone enjoy the fun of exquisite technology", so that young people can, should and must drive the coolest and most fun car right now.

Brand-new product matrix-the first choice for young people

At the event site, iCAR previewed X25, the first model of X series.

X25, which is positioned in medium and large off-road MPV, is an innovative work of iCAR for the future new energy era. Its body design combines classic off-road elements with single-car design to show the sense of future science fiction. Relying on the technological advantages of the new energy platform, X25 has better maneuverability and stability, and the fully flat floor design can realize transparent interior space and flexible seat combination to meet various travel needs.

In the future, iCAR brand will continue to enlarge the core value of users based on the explicit needs of users, which is embodied in the joint efforts of its 0, V and X series to create a rich product matrix. Among them, 0 series focuses on exquisite technology and pursues equal rights in science and technology; V series features off-road style, emphasizing differentiation, high value and super practicality; X series is committed to becoming a "new species of single-compartment car". ICAR brand will continue to show its strength and innovation ability in different fields, meet the diversified needs of more young users, and accompany them to start a wonderful travel life together.

“Spare no effort "powerful resources-the first" trust "of young people

A good product cannot be separated from a good system support. Chery, as a model of technological enterprise, has been insisting on self-research of technology since its inception, deeply ploughing into the field of automobile technology and constantly overcoming technical difficulties. Technology Chery will rely on the "Eta Ursae Majoris 2025" technology system, invest no less than 100 billion yuan in the next five years to build a 300+ Eta Ursae Majoris laboratory, and continuously develop various new technologies in the five core technology fields of Mars architecture, Kunpeng Power, Lion Intelligent Cabin, Great Wisdom Driving and Galaxy Ecology. Zhang Hongyu, deputy general manager of Chery Automobile Co., Ltd. and general manager of iCAR brand, said that Chery’s strong technical reserve is like a treasure chest, with everything.

ICAR brand relies on this treasure chest to accurately find out the suitable technology needed by young users. ICAR’s first product, iCAR 03, sold 5,487 vehicles in March and 2,113 vehicles in the first ten days of April, an increase of 81% from the previous month, and the sales trend was unstoppable.

At present, iCAR 03 has completed the first OTA upgrade, and the functions such as high-speed NOA and cross-floor memory parking have been fully "boarded", adopting a pure visual route, leading the technology and being close to the people, making it the first choice for this price segment. In addition, iCAR can continue to iteratively upgrade the electric four-wheel drive through technical means such as software upgrade and front and rear axle decoupling, making driving more flexible and interesting.

Backed by Chery’s strong technical strength, iCAR is full of confidence in the security field, providing users with all-round security protection. For the car body, it adopts multi-cavity, cage and steel-aluminum mixed structure, and the strength of B-pillar is as high as 1800Mpa. Combined with the embracing force transmission structure, it can cope with all kinds of collisions in all directions.

Battery safety is the most important thing. Chery has accumulated more than 30 test items in battery system safety standards, far exceeding the national standard and industry standards. It only uses battery cells from large factories, adopts sandwich structure, has strong impact resistance at the bottom, and combines with the early warning system of big data platform to identify risks in advance and ensure battery safety.

In the future, all the capabilities of Chery can be applied to other iCAR products, so that users can enjoy a more intelligent, safe and convenient travel experience. ICAR will also continue to rely on Chery’s strong technical support to continuously extract more "treasures" that meet the needs of young users and create a better travel experience for them.

Summary:

Facing the future, iCAR will empower products with Chery’s technical strength, open up the last mile with users with Internet thinking, continuously satisfy young people’s dreams and aspirations for affordable and cool use, and move forward with China new energy vehicles.

About iCAR brand:

ICAR is a brand of new energy under Chery, which is committed to creating cool and outstanding new energy vehicles for young people. Since its establishment, the brand has emphasized openness and innovation, integrated Internet thinking with the strength of Chery, and operated independently. ICAR 03 was launched as the first model in early 2024, and its market performance was strong. In the future, iCAR will lay out three series of 0, V and X, and plans to launch eight models before 2026 to expand the brand ecology and become a label brand of young lifestyle.

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March in the spring is the best benefit of spring. Recently, Cheshang Moment was informed that as the first brand of high-end new energy vehicles in central enterprises, Lantu Automobile and Wuhan Wenlv cooperated with each other to provide 60 new executive electric flagship cars, Lantu Chasing Light, and provided free connection service for friends who came to Wuhan from other places. The unique "romantic meeting room in Wuhan" experience of the flagship car made their trip to Wuhan more convenient, comfortable and enjoyable.

Lantu Automobile has come up with the best products and services, warmly waiting for travel and helping Wuhan’s urban development. This is a social responsibility and responsibility that central enterprises should have. During the activity, 60 "special cherry blossom viewing drivers" will provide free connection service for foreign tourists around the fixed circular route "Yellow Crane Tower (fixed connection point) → Wuhan University (temporary stop point) → Liyuan Square (temporary stop point) → Hankou River Beach (fixed connection point) → Yellow Crane Tower (fixed connection point)" every day. Passengers do not need to make an appointment, wave and stop, take a free ride, and enjoy the scenic spots and cherry blossom resorts in Wuhan. Signs of "free ride for foreign tourists" are printed on both sides of the car body and the rear window, and two signs of "welcome to ride" and "existing passengers" are set on the front window of the car to facilitate tourists to identify the boarding status. The car also prepared a hand gift for tourists, making this city courtesy more unique.

The new executive electric flagship sedan Lantu pursues light, and the four seats are equipped with ventilation, heating and massage functions as standard, which can well relax the fatigue after the violent walk. Four-zone intelligent air conditioner, voice control four-zone temperature, real-time warm self-knowledge. Intelligent four-wheel drive, equipped with a million-level predictable magic carpet all-aluminum chassis, can adjust the damping force of the shock absorber in real time, and can have a silky driving experience regardless of acceleration, turning or bumpy road conditions. The longest battery life at the same level is 262km, and visitors can "see all the flowers in Wuhan in one day".

To create the ultimate products and empower a better life, Lantu Automobile always takes "warm heart technology" as its technical philosophy, and continues to carry out scientific and technological innovation to bring users a leapfrog experience. Whenever there is a big event, you must choose the map. Up to now, Lantu Chasing Light has successively helped dozens of heavyweight events to be successfully held. Phoenix. com reported that the two national conferences in 2024 designated guest cars, and the only official designated cars helped China-Africa Economic and Trade Expo, China 5G+ Industrial Internet Conference, China Entrepreneur Boao Forum, China Film China Watch Award and other large conferences or celebrations. Leap-forward luxury configuration experience, wide and long-axis back row "meeting room" is the highest travel courtesy for receiving foreign tourists in Wuhan, and it is also the highest travel scene for Lantu to chase the light.

Since its birth, Lantu Automobile has run out of the "Lantu Speed" that amazed the industry, achieving three cars in three years and three categories in three years. The core technology is self-developed and controllable in the whole stack, sailing to many countries, and its development potential is strong. Lantu Automobile will guard every courtier who comes to Wuhan 24 hours a day to provide users with high-quality, thoughtful and caring services. At the same time, Lantu Zhuiguang Online Store also prepared a romantic test drive ceremony for guests and friends, and participated in the test drive activities to win a beautiful and romantic test drive gift.

　　Don’t say that Sang Yu is late, for it is still full of clouds. In the face of the epidemic, there are such a group of old policemen in Pudong Public Security Bureau. Although they are all 59 years old and nearing retirement, they are not afraid of risks, volunteered and faithfully performed their duties. At the last moment of their careers, they still stuck to the "epidemic" line and stood on the last post, contributing their own strength to the tough battle against the epidemic in Shanghai.

　　Chen Yongguan: Stand on the last shift.

　　"Hello, please show me your pass and nucleic acid test report." On the morning of May 13th, Chen Yongguan, a community policeman of the Academy Police Station who will retire the next day, still set up a card on Lingang Avenue to check the passing vehicles and personnel, wearing strict protective clothing. After the strict inspection as required, he did not forget to remind the other party to pay attention to protection. If necessary, he would also send some dry food to the passing truck drivers on the spot.

　　"Come on, I have some bread and biscuits to take with me on the way." Chen Yongguan always prepares some food in the car recently, so that he can lend a helping hand in time when he meets someone in need. This is because Chen Yongguan met a truck driver who came to Shanghai from other places for help when he set up a card inspection last time. The food on the other car was exhausted and he was unable to sustain it for a while. Fortunately, Chen Yongguan still left his own box lunch on the car, so he gave it to the other party together with bread, which helped him solve his urgent need and later helped him contact relevant departments to solve the problem of eating. Since then, Mr. Chen has developed the habit of preparing food in the car every time he goes out.

　　Although Mr. Chen is going to retire soon, he has always been at the forefront of the war. Maintaining the order of nucleic acid detection points, setting up checkpoints and patrolling the streets, wherever there is a need, there is his figure. On the afternoon of May 13th, the institute prepared a simple retirement ceremony for Mr. Chen. Although a few people were present because of the epidemic, colleagues in the institute sent blessings through video connection. "I always wanted to retire and have a good rest before, but when I retired, I was more and more reluctant." He couldn’t bear to part with purplish blue, let alone his comrades-in-arms and residents like "family".

　　Zhou Longxiang: It’s not time to have a rest.

　　"All the secret personnel have got on the bus. Let’s go." With the order of Zhou Longxiang, a community policeman from Yishuiyuan Police Station, two transfer buses carrying secret personnel slowly drove out, and Zhou Longxiang drove the police car all the way to ensure that the transfer buses arrived at the isolation point safely.

　　Zhou Longxiang, who retired more than two months ago, has always stuck to his post and fought in the front line of fighting the epidemic since the outbreak of the epidemic in Shanghai in March. He has been dealing with the masses for 30 years, and he has been recognized by the residents in his jurisdiction. During the epidemic, it was he who made the residents here feel at ease.

　　After the transfer bus arrives at its destination, Zhou Longxiang, who has completed the escort mission, will still say hello to the residents on board. "We have arrived at our destination, but it may take some time to move in. Please be patient and so on. There will be time for everyone to rest in the next few days." Before leaving, a few words of ridicule suddenly relaxed the originally nervous residents. Someone who knew Zhou Longxiang joked, "Officer Zhou, why don’t you come in and have a rest together for a while?" "I’ll forget it. I haven’t had a rest yet. I have plenty of time when I retire." In a burst of laughter, Zhou Longxiang immediately drove to the next mission site.

　　Ding Mingchu: Fighting continuously for more than 50 days.

　　Ding Mingchu, a 59-year-old comprehensive policeman of Zhuqiao Police Station, has been fighting continuously for more than 50 days. Every day, from maintaining the order of nucleic acid detection points at the beginning, persuading residents to abide by "staying indoors" to setting up checkpoints and investigating "black riders" today, the only constant is Ding Mingchu and his comrades who have been sticking to their posts.

　　"Officer, I have nowhere to go. What should I do now?" On a street duty, Ding Mingchu met the residents for help. The other party has been stranded outside because of seeing a doctor. When he returned from this rehabilitation, he found that his community was closed and managed. Because the nucleic acid test has not yet produced results, the other party could not go home for a while. If it weren’t for Ding Mingchu’s timely appearance, he would probably be sleeping on the street with nowhere to go.

　　"I don’t know when this report will come out. I’d better help you find a place to live first." Ding Mingchu, who has 37 years of police experience, quickly judged the crux of the matter, and immediately contacted the relevant departments of the town after calming the other party. Finally, he was successfully placed in a temporary shelter, which solved the problems of temporary accommodation and eating. The next day, the negative report of the other party’s nucleic acid test was successfully released, and he also successfully returned to his long-lost home.

　　Zhang Wenhu: Go retrograde and fight for the front line.

　　Zhang Wenhu, a community policeman from Beicai Police Station, is about to retire in August this year, but when he knew that the police needed to be deployed to reinforce the front line, he immediately found the leader to take the initiative to fight. "I am a community policeman. I have been doing it for so many years. I am more familiar with how to communicate effectively with residents." In this way, he and 17 other policemen formed an anti-epidemic vanguard, dressed in dense protective clothing, and retrograde settled in nine administrative villages in Beicai area, fighting at the forefront of the war epidemic.

　　For more than a month, Zhang Wenhu, like other young policemen, has been busy helping to carry out various epidemic prevention work, such as the transfer of positive cases, close contact personnel, the maintenance of nucleic acid and antigen testing order, staying at home, and the policy and legal publicity and notification of all inspections. Tired and sleepy, go back to the "camp" to take a nap, or sleep in the car, or live in a simple tent. Today, the epidemic situation has improved, but Zhang Wenhu dare not relax, still stick to his post and strictly implement various epidemic control work.

　　Chen Yongguan, Zhou Longxiang, Ding Mingchu, Zhang Wenhu … … They are all members of the public security team in Pudong, and they are the epitome of more than a thousand retired old policemen in Shanghai. They don’t have earth-shattering and vigorous stories, but they stick to them day after day. A purplish blue, purplish blue life. They interpret the responsibility and responsibility of the police with their own sincerity and practical actions.

The following article comes from Red Star Capital Bureau, and the author is Qiang Yaxi.

Hongxing Capital Bureau.

Truth creates value.

The Red Star Capital Bureau reported on May 14th that there was a rumor recently that "Xiaomi Wuhan Headquarters announced that it would lay off 90% of its employees over the age of 35". In response, Wang Hua, general manager of the public relations department of Xiaomi Group (01810.HK), responded through Weibo, calling the information a rumor.

The Red Star Capital Bureau noticed that on social platforms such as Weibo, some netizens posted: "The second headquarters of a certain meter in Wuhan officially announced that 90% of employees over 35 years old will be laid off." This statement caused heated public opinion, and some netizens speculated that it was Xiaomi Group that was mentioned in the article.

The picture is from the Weibo platform.

Regarding the above rumors, at noon on May 14th, Wang Hua, general manager of Xiaomi Group’s public relations department, responded to the matter through Weibo. He said that last night, information about employees over the age of 35 in our Wuhan headquarters only kept 10% appeared on social media platforms, which were all rumors after investigation. Now the legal department of the company has obtained relevant information and reported it to the relevant departments.

The picture is from the Weibo platform.

According to public information, Xiaomi currently has two headquarters in Beijing and Wuhan, and its Wuhan headquarters is located in Optics Valley, with a total construction area of about 52,000 square meters and a total investment of 340 million yuan.

In November 2017, Xiaomi Group, Jinshan Software and Shunwei Capital announced that they would settle their second headquarters in Wuhan, which was officially opened in December 2019.

source map

According to Chutian Metropolis Daily, at the opening ceremony in December 2019, Liu Guojun, general manager of Xiaomi Wuhan Headquarters, said that Wuhan Headquarters will be the new home of employees of Xiaomi, Jinshan and Shunwei Capital engaged in core businesses such as AIoT, big data, cloud services, e-commerce, new retail, office software, overseas R&D and financial investment. Lei Jun, chairman of Xiaomi Group, said that in the next decade, he hopes to build Wuhan into a super-large R&D headquarters of Xiaomi and a technical highland in the era of artificial intelligence. His goal for Wuhan headquarters is to accommodate 10,000 employees in the future.

Previously, Xiaomi Group released the annual performance announcement for 2022. In 2022, the total revenue was 280 billion yuan, down 14.7% year-on-year, and the adjusted net profit was 8.5 billion yuan, down 61.4% year-on-year. Its smartphone business, which accounts for half of the company’s total revenue in 2022, was 167.2 billion yuan, down 19.9% year-on-year, accounting for 59.7% of the total revenue.

Chengdu Business Daily-Red Star Journalist Qiang Yaxi

Original title: "Xiaomi responds! 》

Read the original text

Jin and Liu Cuiping are discussing how to make a video with traffic.

After 6 o’clock in the morning on September 27, just after picking figs, gold was broadcast live.

　　"Have you increased your powder recently?" They greet each other like this.

　　Gold grows figs and Liu Cuiping raises peacocks. The base of the two people is on a hill, less than 1 km apart, but they rarely see each other.

　　At noon on September 27th, they met unexpectedly in Zhangfei North Road and sat down for lunch by the roadside.

　　Both of them were born in 1986. Two years ago, Gold was the senior operation manager of the glory of the king Mobile Games, with an annual salary of one million. Three years ago, Liu Cuiping was still engaged in real estate sales in Beijing and opened a real estate sales company in Guangyuan, Sichuan, which also earned a lot of money.

　　Then, why did they suddenly transform and return to their hometown to become farmers? To this end, Chengdu Business Daily-Red Star journalists conducted an in-depth interview with them.

　　run

　　Using short video platform overhead path

　　I am most concerned about "Is it getting pink recently?"

　　Seven or eight kilometers away from Langzhong City, Sichuan Province, National Highway 212 passes through a mountain pass, to the left is Liu Cuiping’s peacock farm, and to the right is the golden fig base.

　　On September 27th, Jin got up at 4am and picked figs with his brother and sister-in-law and four villagers invited. The weather is cold and the dew is heavy. You must wear rain boots when going to the fields. But the grass is deep and leafy, and the trouser legs are still wet with dew.

　　As soon as the fruit was picked, it was immediately repackaged and sent to more than 10 stalls in the city at 7 o’clock on time. After 9 o’clock, he drove the van to send the figs ordered online to the courier company for delivery.

　　On Zhangfei North Road, it was Liu Cuiping who stepped on the brake and opened the door. Liu Cuiping is preparing a PPT for a speech. When she meets gold, she wants to "ask for help".

　　But when they met, they first asked, "Is it pink?"

　　"It has risen by more than 10,000 this month. What about you?"

　　Liu Cuiping plays Tik Tok, and Gold plays Aauto Quicker, and they all shoot short videos. The video of Liu Cuiping holding a peacock for praise has more than 2 million clicks. This is her most "hot" video. It has only been three or four months since she officially updated the vibrato video. At present, there are 30,000 fans, and her goal is to reach 300,000 fans in two years.

　　Gold’s Aauto Quicker account has also been opened for several months, but its popularity is much slower, but he thinks his fan conversion rate is better. Gold also posts in forums such as Aika and Tianya, which are updated every day and broadcast live in Aauto Quicker. The fans of several platforms add up to tens of thousands.

　　"The conversion rate is high because my figs are cheaper." Gold says that a box of figs costs only tens of yuan, while a peacock egg costs 100 yuan, and a peacock costs 2,000 yuan. Not everyone can afford it.

　　In addition to shooting short videos, Liu Cuiping also does live broadcasts. Compared with gold, she is fully equipped, bought a tripod and a live microphone that can fill the light.

　　When she broadcast live, she introduced her own farm, peacock and pheasant. Some netizens left a message in the live broadcast room, "Sister Peacock, sing a song." She giggled and told people that "Sister Peacock doesn’t sell art, she only sells peacocks". She is sweet and lovely, and 80% of the live broadcast rooms are male netizens.

　　Just after picking, the gold was also broadcast live, eating figs live, how to sort and package, how to plant them, and introducing that the orchard with weeds has not used herbicides and fertilizers. A netizen entered the live broadcast room, and he greeted him next to him. "Come, welcome the old irons … …”

　　On the morning of September 27th, there were only more than 10 online viewers in the live broadcast room. He said that it was very touching that someone came to watch my live broadcast so early. In the live broadcast room, some people asked to buy fruit, and some people asked to buy seedlings … … He answered patiently one by one.

　　After a little leisure, he would sit on the ridge and look up at the sky, lost in thought. In this state, he also made his own Aauto Quicker video, and he often posted it late into the night in the forum, recording in detail his own figs in the past two years. He said that he "sucked powder" by sincerity and hard work.

　　In this regard, Liu Cuiping has another view. She said that she should be "new, strange and unique, and she should seize the audience in the first three seconds" and "sometimes she has to be thick-skinned" … … As soon as she shook her hair, she acted like a wait for a while, then turned and walked into the pheasant pen and went to catch the pheasant with open arms. She told Jin, who was holding a mobile phone, that she must shoot a feeling of "very dragging".

　　one’s original intention

　　I’m afraid I won’t have the strength to re-plan the future in a few years.

　　Under the hill, it is Jingu Village in Shaxi Street. Grapes and peaches are planted in the village, which has long been a piece of scale, and some people have invested in building luxurious farmhouses. The local government is also trying to build the village into a cultural tourism project with drainage ability around the ancient city of Langzhong.

　　At first, Gold "quietly returned to the village", and contacted a familiar village cadre for consultation. The other party directly advised him not to come back.

　　When Jin was a child, his family was poor. He was the first college student in the village to be admitted to an undergraduate course, and he made a fortune in a big city. He worked in Tencent with an annual salary of one million, so everyone should give a thumbs up.

　　Come back to farm, everyone thinks this choice is unwise. In April 2017, he began to come back to see the land. It was not until October that he officially signed a 100-mu land transfer contract with Murakami that he told his brother and sister-in-law who were working outside. Brother Huang Jun became angry with his younger brother, but it was too late to stop him.

　　Gold left five years’ living expenses for his wife and children, and returned to the village with 2 million savings and a quilt. He said that if he couldn’t do it in five years, he would admit it and then go back to Chengdu to continue to find a job.

　　In fact, at that time, he was planning to start a technology company with several partners. Deng Jia, his former colleague in Tencent, told the reporter that he was shocked when Jin told him that he was going to plant fruit. This colleague, who runs games and deals with data and players every day, "crossed the border too much". But now he sees the marketing of gold to his orchard, and he still feels the shadow of his Internet days.

　　Liu Cuiping started to do real estate sales in Beijing. After resigning, she ran a real estate sales company in Guangyuan, Sichuan for several years, and the income was very good.

　　In 2016, she came back to raise peacocks. Its farm, located in Wufeng Village, Shaxi Street, was the house and land that my uncle bought when raising silkworms. When my uncle stopped raising silkworms, she took the site from my uncle.

　　Over the past three years, Liu Cuiping’s peacock farm has invested more than 2 million yuan. At present, it is far from returning to the original, and the monthly income and expenditure can only be basically the same. Liu Cuiping said that she has suffered a lot in recent years. Last time a TV station interviewed her and talked about these bitterness, she cried herself.

　　Speaking of the original intention of starting a business, Liu Cuiping laughed and said that it was "hot head" at that time. Gold’s understanding of "fever" is that he is about 30 years old and wants to re-plan his future. "A few years later, I am afraid that I will not have this strength."

　　future

　　Representatives of new professional farmers hope to lead more villagers to find a good way out.

　　In April 2017, Jin resigned from the game company, took his wife and children for a trip, and then officially returned to his hometown to bury his head in farming. He is extremely low-key and afraid to contact his colleagues and friends in the past. For a whole year, his circle of friends has not updated his movements. He is afraid of failure and "criticism", which many people don’t understand and he doesn’t want to explain to others.

　　It was not until the end of May 2018 that the orchard began to bear fruit that he took a group of photos in the circle of friends and introduced himself as "one year of silence, intensive cultivation in October, 100 acres of orchard … …” Friends just "watched", and there were more than 200 comments and praises at once.

　　A neighbor wanted to invest in planting with him, but he refused. "At that time, he had no bottom in his heart." He was afraid of losing money. "All this money was saved by their frugality." In the Spring Festival of 2019, he began to introduce his orchard and his long-term planning to the villagers. At present, he has received phone calls from seven villagers, saying that he will plant figs this winter and ask him for seedlings.

　　Liao Youjun, who works in Shenzhen, is a primary school classmate of Gold. He said that when Gold came back, it was hard for him to understand that he had to give up such a good job and come back to farm as a farmer. When he came home for the Spring Festival this year, he saw Jin "pulling branches and tying strings" alone in the field. He really looked like a farmer, but he was impressed. He has been working in Shenzhen for more than 10 years, but he feels that he will return to his hometown sooner or later, so he is considering planting figs with gold. "Just next to his orchard, start with a few acres of land and step by step."

　　Jin said that he expects to recover the cost next year, but the goal is far from being achieved. His ideal is that the whole village will plant figs, so he desperately does online marketing. Langzhong City can digest 1,000 Jin of figs a day, and its own 100 mu can be sold locally, but if more villagers plant them, he will try to sell them to distant places.

　　Liu Cuiping also sells her own pheasant seedlings and peacock seedlings online. Recently, she is preparing to open a peacock noodle restaurant in Langzhong ancient city, where peacock handicrafts and peacock eggs are displayed and sold offline. She spared no effort to "raise the powder", but also felt that with more fans, she could "bring goods" and drive other villagers to raise them.

　　Tan Chaolin, the stationmaster of the Science and Education Station of Langzhong Agriculture and Rural Bureau, is familiar with gold. He said that gold moved him and made him admire. This young man has confidence, determination and ways. His internet work experience made him do a very good job in marketing. The Agricultural and Rural Bureau specially invited him to give lectures. He was sent to Sichuan Agricultural University to study before. As a result, when he introduced his experience, he suddenly became a "lecturer".

　　In Tan Chaolin’s view, under the background of rural revitalization strategy, gold is a typical representative of new professional farmers. Tan Chaolin said that he is also very confident in the fig of gold, and the relevant government units will also give strong support to this project, so that gold can play a leading role in the local area.

　　Regarding online marketing, Liu Cuiping is also deeply touched. In the past six months, she has traveled to three provinces and five cities, all of which are for investigation and study, some at her own expense, and some are organized by the government. She said that in Yiwu, you can find various anchors and online celebrity by searching people nearby on WeChat, but in Langzhong, the marketing of traditional industries is still in the traditional routine.

　　At the gate of Liu Cuiping’s farm, there are several government-made signs, and the local government also strongly hopes that they will take the lead and lead more villagers to find a good way out.

On March 21, Geely Automobile released its 2022 performance report, showing that the company realized revenue of 148 billion yuan, up 45.6% year-on-year, a record high; The net profit of returning to the mother was 5.26 billion yuan, an increase of 8.5% year-on-year; Affected by the price increase of raw materials and the increase in the proportion of new energy, the overall gross profit margin fell to 14.1%, but the average single gross profit increased by 11.1% to 17,500 yuan; Profits from technology and authorized services continued to grow steadily, up 29.9% year-on-year; Jizhi auto finance profit increased by 15.3% year-on-year.

In 2022, Geely Automobile increased its investment in intelligent electrification research and development, with the investment increasing by 51.2% to 8.4 billion yuan compared with the same period of last year; Strong financial position, operating cash flow increased by 4% to 16 billion yuan; The total cash level rose by 20.4% to 33.7 billion yuan.

Behind the sound financial performance, it is inseparable from the support of new car sales that have achieved growth in adversity. In 2022, the total sales volume of Geely Automobile reached 1.433 million vehicles, up about 8% year-on-year, outperforming the domestic automobile market, and its production and sales exceeded one million vehicles for six consecutive years.

Among them, Geely Automobile’s new energy sector has a bright market performance and has become a new driving force for the company’s growth. In 2022, the sales volume of Geely Automobile’s new energy products was 328,700, and the penetration rate of new energy in a single month exceeded 30% for many times, which doubled compared with the same period of last year. In 2023, Geely Automobile set the sales target at 1.65 million vehicles, an increase of about 220,000 vehicles over the previous year, of which the sales of new energy doubled compared with 2022.

While the sales volume is rising rapidly, Geely Automobile is accelerating the goal of sustained upward brand value. Take Extreme Krypton, a luxury intelligent pure electric brand, as an example. In 2022, Extreme Krypton delivered 71,900 vehicles throughout the year, exceeding the annual target. Among them, Extreme Krypton 001 is the only China brand luxury pure electric vehicle among ten thousand clubs in the luxury car market, with an average order amount exceeding 336,000 yuan, and it continues to be the sales champion of China brand pure electric vehicle with more than 300,000 yuan. The second model, the original pure electric luxury MPV— — The delivery of Krypton 009 was started in January 2023, and the average order amount exceeded 520,000 yuan.

In fact, with the gradual deepening of electrification and intelligence in the automobile industry, the domestic high-end new energy market has huge room for growth, and it has also become a great opportunity for major independent brands to rise upwards. According to the prediction of Zhang Yongwei, vice chairman and secretary general of China electric vehicle committee of 100, in 2023, the production and sales of China new energy vehicle market is expected to increase by 40% year-on-year, and the penetration rate is close to 40%, and the overall scale is expected to reach 10 million vehicles. Combined with the analysis of factors such as vehicle supply and vehicle life cycle cost, it is expected that the penetration of high-end new energy vehicles will accelerate this year, and the sales structure of new energy vehicles will continue to be optimized from dumbbell to spindle.

In this context, Geely Automobile is actively improving the product layout in the middle and high-end market segments. In February this year, Geely Automobile officially released a brand-new high-end new energy series — — "Geely Yinhe", the first smart electric hybrid SUV, Geely Yinhe L7 officially opened the reservation and will be delivered in the second quarter of this year. In addition, Geely has also released new energy electrification technologies such as Aegis battery safety system, Raytheon Hybrid 8848, and the brand-new car operating system "Yinhe NOS", which will be installed on the Geely Yinhe L7 model for the first time.

Soochow securities released a research report saying that the layout of "Geely Galaxy High-end Sequence+Low-end Geometry+High-end Krypton" is full-priced, the launch of "Geometry+Krypton" new car, the new release of Galaxy subsequence, the two-way power of EV+PHEV, and the blessing of Raytheon hybrid technology will help Geely Automobile to accelerate its transformation to new energy sources.

Over the years, Geely Automobile has insisted on independent innovation, increased R&D investment and achieved remarkable results. It not only leads domestic counterparts, but also successfully exports advanced technology to overseas markets. Now, the income from technology and authorized services has become another bright spot of Geely Automobile’s profit growth.

In 2022, Geely Automobile Technology and Authorized Services achieved a total revenue of 1.66 billion yuan, a year-on-year increase of 29.9%.

Specifically, with Proton Automobile and Geely Automobile entering the seventh year hand in hand, Geely strategically exported a variety of products and engine technologies to help Proton achieve sales growth and make efforts in overseas markets. In 2022, Proton Motor’s performance increased for the fourth consecutive year, with a total sales volume of 141,400 vehicles, accounting for about 19.6% of the market. It was the only company in Malaysia’s automobile industry that achieved performance growth from 2019 to 2022. At the same time, Proton Motor’s sales in the international market increased to 5,406 vehicles in 2022, a year-on-year increase of 79.1%, making it an export leader in the industry.

Not only that, Geely Automobile’s technical empowerment has also penetrated into the developed countries of automobile industry for the first time. In May last year, Geely Automobile invested in Renault Korea Automobile, and will launch efficient and energy-saving fuel and smart hybrid vehicles in the Korean market. The new product adopts the world-class CMA modular architecture developed by Geely’s R&D center in Sweden, and uses the advanced hybrid technology of Geely Holding Group to provide users with an experience beyond expectations.

Behind Geely Automobile’s achievements, it is inseparable from the support and empowerment of Geely Holding Group.

"In the past two or three years, the financial position of Geely Holding is very good. Geely Holding has always maintained a fully supportive attitude towards the development of Geely Automobile and continued to help the development of listed companies. In the future, under the premise of complying with regulatory rules and marketization principles, the assets cultivated by Geely Holding are also open to listed companies. " Li Donghui, CEO of Geely Holding Group, Vice Chairman and Executive Director of Geely Automobile Holdings Limited, said.

In recent years, Geely Holding Group has made full progress towards technological transformation, making cross-border innovations in the fields of new energy technology, intelligent driving, three-electricity, on-board chips, operating systems, low-orbit satellites, etc., building the full-stack self-research ecosystem capacity around core technologies and accelerating the formation of a moat.

According to industry analysis, Geely Holding Group has laid out a series of front-end technologies, which has promoted the core competitiveness of enterprises and continuously released the ecological value of science and technology, thus continuing to empower Geely Automobile, bringing users a product experience that exceeds expectations and creating long-term returns for investors.

Focusing on building cars is not limited to cars. Under the guidance of Geely Holding Group, Geely Automobile’s accelerated transformation to intelligent technology companies has achieved initial results. Geely Automobile actively lays out the entire industrial chain of smart electric vehicles, realizes software-defined vehicles, tamps down core technologies, and develops the hard-core "technology ecology" of Geely Holding Group, promoting the rapid landing of the "Smart Geely 2025" strategy, and enabling Geely’s technology ecology to travel in the future.

Yan Jiayue, CEO of Geely Automobile Group, revealed that in the field of intelligent driving, the "Heaven and Earth Integration" version of Galaxy Intelligent Driving Scheme based on Geely Satellite will be launched soon. Geely’s self-developed centimeter-level satellite high-precision positioning module has passed the certification of vehicle regulations, and can realize real-time accurate positioning by integrating Geely satellite communication, navigation and remote sensing technologies.

In addition, the first "cloud, number and intelligence" integrated super cloud computing platform for global car companies — — Geely Star Smart Computing Center was officially launched, with a cloud computing power of 8.1 billion times per second, which can improve the overall research and development efficiency of Geely by 20%. The official launch of the Geely Star Smart Computing Center marks that Geely has entered the "smart computing era" of building cars and achieved the leading intergenerational advantage in the smart computing industry.

In the future, Geely will persist in scientific and technological innovation, continue to promote new energy technologies, and strengthen scientific and technological ecology to empower smart driving and smart travel; Deepen international business, speed up resource coordination, and lay a more solid foundation for the sustainable development of Geely Automobile.

(This article does not constitute any investment advice, and the information disclosure content shall be subject to the company announcement. Investors operate accordingly at their own risk. )

Text/Jiangnan

　　Beijing, July 16th (Yuan Xiuyue, Wang Xinyue), the client of Zhongxin. com, is different from last year’s summer file explosions, and the biggest winner of this year’s summer file will be animated movies. The reporter combed and found that this summer’s summer file gathered more than 20 animated films at home and abroad. At present, half of the top ten films at the box office are animated films.

　　Then, under the encirclement of Spirited Away’s overseas animation such as The Lion King, Pet Secret 2 and Toy Story 4, can domestic animation stand out from the encirclement?

　　The Lion King broke 400 million at the box office.

　　The recent movie box office may explain the truth that there are still a few people who will pay for their feelings. Miyazaki Hayao’s Spirited Away was re-released in less than a month, with a box office of nearly 500 million. The live-action version of "The Lion King" was released for 5 days, and the box office exceeded 400 million. According to the forecast of Cat’s Eye Movie Professional Edition, the final box office of The Lion King may be nearly 1 billion.

　　If Spirited Away’s box office is that the audience "makes up for the movie tickets that have been owed for many years", then The Lion King is a reconstruction of memories.

　　The plot and music have not changed, but as Disney’s biggest emotional card, The Lion King has attracted many people to revisit it.

　　Some people also commented that the short board of the live-action version just can’t be as unconstrained and imaginative as animation. It is also considered that the performance of fake animals is not rich enough, "facial paralysis." Some people make fun of it, and Zhao Zhongxiang’s dubbing is the "animal world".

　　At present, the douban score of the live-action version of The Lion King is 7.5, which is much worse than the animated version of 9.0. However, it is not bad among several Disney animated films imported from China, second only to Fantasy Forest and Aladdin (7.8 points).

　　After the Spring Festival in 2019, a Disney animated film will be released every other month. From Dumbo in March to Aladdin in May to The Lion King in July, there is the official Little Mermaid by Mulan. Disney’s plan to shoot a live-action version is in full swing, but at present, it seems that relying on IP is not easy.

　　Two Hollywood classic IPS are both cold.

　　Another recent American animated film, Pet Secret 2, is no better than its predecessor, with a box office of only 70 million yuan in the first week and only 130 million yuan at present.

　　In 2016, this film, created by the original cast of Despicable Me, won 389 million box office in China, and also won the most profitable movie in Hollywood that year. It tells the story of pets fighting with each other when their owners are not at home.

　　As a film that focuses on "selling cute", the narrative line of "Pet Secret 2" is more complicated, but it is not lacking in entertainment. Many people evaluate it as cute and interesting. However, some people think that the plot is young and old-fashioned, and it is not as good as the first one.

　　It is not easy to "sell cute", and it is even harder to sell new ideas. When The Secret Life of Pets was released, some people once called it an animal version of Toy Story. This summer, the results of Toy Story 4 were not satisfactory.

　　As a sequel, Toy Story 4 was produced with great care. It regrouped classic dubbing lineups such as Tom Hanks and tim allen, and 100,000 people scored 8.8 points in Douban. Some people commented that Toy Story 4 drew a satisfactory conclusion for this series.

　　However, unlike the popularity of the North American market, the film earned only 199 million yuan at the domestic box office. Some people think that this is because the release schedule hit Spirited Away. Some experts also commented that the series of movies are easy to make the audience feel aesthetic fatigue.

　　The two Hollywood classic IPS are both cold. It seems that it is no longer tried and tested to "lean on" IP and "hold" the box office.

　　Nezha vs. Full-time Master

　　In the summer of 2015, "The Return of the Great Sage of Journey to the West" emerged as a dark horse, relying on the word-of-mouth fermentation of "tap water" and made a box office of 956 million. Some people called it a phenomenal work of domestic animation in the past 10 years.

　　More importantly, it broke the stereotype of domestic animation "being young". After that, some good works appeared in domestic animation, such as Big Fish Begonia, Great Protector, White Snake Origin and so on, but none of them can become phenomenal works.

　　Recently, several domestic animation "Seed Players" will be released soon, including Ne Zha’s "The Peak Glory of Full-time Masters", "Future Machine City" and "The Battle of Luo Xiaohei".

　　Similar to The Return of the Great Sage, Ne Zha also draws on the traditional stories of China. However, its adaptation is bolder. Nezha Jr. wears dark circles and has a perverse image.

　　In the movie, Nezha is not a young hero, but "born as a demon", but has a heart to be a hero. Only by struggling with fate can you become a hero. Jiaozi, the director, once said that the theme of the film is "Breaking stereotypes and reversing fate". Recently, the film opened the first round of screening, almost full, and won a lot of praise.

　　Its most direct competitor is The Peak Glory of Full-time Masters, which is adapted from Internet IP. The film tells the story of Ye Xiu, a professional e-sports player with a great god level, leading the team to overcome difficulties and reach the peak of glory.

　　Although it is not as popular as Nezha’s "national IP", there are novels and cartoons ahead, and more than 160,000 people still mark them as "want to read".

　　It is worth mentioning that there will be fresh faces in the summer file, such as Future Machine City, which was bought by Netflix for overseas distribution rights, and the big movie Luo Xiaohei, a high-scoring animated short film.

　　Japanese national IP accompanies China animation market.

　　In recent years, Japanese animated films have been in a state of accompanying running in China. Except for "Your Name" in Makoto Shinkai, which has a box office of 570 million, and nearly 500 million in Spirited Away, the rest are carnivals of a few people in China, which failed to continue its box office miracle in Japan.

　　The Night of Destiny — — The Cup of Heaven II: Butterfly of Destiny was released for 5 days, with a box office of over 25 million and a douban score of 7.9. The film is based on the third story line in the Japanese adventure game Night of Destiny, which is called the top IP of ACG (animation) circle.

　　However, some people have commented that this film is very unfriendly to ordinary audiences. If you don’t understand the world view and story line of this series, I’m afraid you won’t understand it.

　　Another Japanese "God-class" IP "Game Life Zero" will soon be released in China. The film is adapted from the light novel of the same name written by Mimiya You. It tells the story that six thousand years ago, for the hope of human survival, Hubby, a girl from Kikai, joined hands with human leader Ke to launch the battle of "love". As early as two years ago, the film was released in Japan and performed well at the box office.

　　In addition, cartoons for young children are still an indispensable part of the summer file, and "Sail 7: Crazy Machine City" and "GG Bond: The Incredible World" all arrive as scheduled. Last year, the movie "Sail 6" exceeded 100 million at the box office, and "GG Bond: The Incredible World" was recently released, with a box office of 30 million. (End)

Original taoran AI lanmeihui

Author | Tao Ran Wei Xiao

Finally, with the familiar Xiaomi BGM ringing, Lei Jun in a suit and tie went to the center of the stage of Xiaomi SU7 conference.

In the audience, the front row are the heads of five automobile companies-Li Bin, He Xiaopeng, Li Xiang, Wei Jianjun and Zhang Jianyong.

Of course, there is also the concern of the rim and even the whole network-the three-year period has arrived, and Lei Jun has to hand in his homework.

The highlight is that everyone guessed the price for several months: Xiaomi SU7 standard version is 215,900 yuan, PRO version is 245,900 yuan, and MAX version is 299,900 yuan.

The audience exclaimed.

However, Lei Jun is still a little careful. He made so many preparations in the early stage and asked everyone to spray lightly if they have any opinions.

The logic of benchmarking with Tesla Model 3 and Porsche Taycan is very millet and honest.

Insufficient places, do not shy away. But at the same time, I am very confident. When talking about core competitiveness such as intelligent ecology and other higher configuration performance, the platform shouted "far ahead" and then quickly "floated, floated".

However, the sales data undoubtedly gave Xiaomi and Lei Jun a shot in the arm: only 27 minutes after the sale, Xiaomi SU 7 has exceeded 50,000 units.

Lei Jun is still the Lei Jun who lived up to expectations.

After the release of SU7, his last venture also entered a new chapter.

It is certainly difficult to achieve the goal that Xiaomi Automobile will hit the top five global car companies in 15-20 years, but Lei Jun has already taken the first step.

And this first step is a long-lost bombing of the car circle.

Lift the table

Lei Jun was very straightforward on the stage: Xiaomi SU7 was made according to Tesla Model 3.

But in fact, it only includes the standard version and the Pro version: the former configuration is basically the same as the Tesla Model 3 rear-drive version, but the price of 215,900 is 30,000 lower than that of Tesla (245,900), and the parameters of the latter are almost all-round. Rolling the rear-drive Model 3, the price is completely equal to it.

As for the Xiaomi SU7 Max version with a price of 299,900 yuan, Lei Jun said that he wanted to target Porsche Taycan and "leapfrog the benchmark".

Without the 300,000+previously speculated, after the momentum of the rim rushing to lift the millet table passed, Lei Jun used a set of pricing of 21.59-29.99 to lift the biggest one.

In the series of "Lei Jun answers questions from netizens" released some time ago, the top leader of Xiaomi Automobile said that he is a Tesla owner and a Porsche owner, and called the two car companies "time benchmarks" in the history of electric vehicles and sports cars.

However, he also stressed that if Xiaomi wants to build a car, it must be compared with these best car factories in the world: "There must be some places where they do well, and some places where we do well."

Today’s press conference, after pricing and configuration overwhelmed Model 3, Lei Jun mentioned Porsche and once again stressed that dare to compete is to win, and it will definitely surpass it in the future.

Very excited and confident.

Xiaomi SU7 is positioned as a "pure electric luxury car", and Lei Jun’s goal is to become "the best looking, best driving and most intelligent car within 500,000". In addition to Model 3 on PPT, there are actually P7 from Tucki and ET5 from Weilai.

Judging from the official pricing, the current dealer quotation of the latest Model 3 is 245,900-285,900, with 245,900 rear drives and 285,900 long-life four-wheel drives. The price ranges of Tucki P7 and Weilai ET5 are 20.99-339,900 and 298-356,000 respectively, which are almost overlapping.

As for the configuration and performance, as Lei Jun said, it is far ahead-taking the comparison between the new version of Model 3 and the standard version of SU7 as an example, in terms of performance, Model 3 has an acceleration of 6.1s, a peak power of 194kW, a total torque of 340N·m, and a pure electric cruising range of CLTC of 713km. The four data of Xiaomi SU 7 standard edition are 5.28s, 220kW, 400N·m and 700km, which are almost completely beyond the parameter level.

The only two shortcomings that have been circled are: first, the power consumption of 100 kilometers, Xiaomi’s 12.3kWh/100Km lags behind Tesla’s 11.3kWh/100Km, but Lei Jun said that the SU7 battery is bigger and the cruising range is longer when actually used; The other is intelligent driving and computing power, which Tesla leads by a wide margin, but Lei Jun thinks that Xiaomi’s intelligent driving system will be more suitable for the drivers’ physique in China and the domestic road system.

Obviously, Lei Jun is well prepared for the pure electric car market in the range of 200,000-300,000. Just, I don’t know how He Xiaopeng and Li Bin sitting in the audience feel now, where is the way out for P7 and ET5, and how to play the next generation products.

And, Musk on the other side of the ocean will take a look at Xiaomi SU7 with the time difference.

Create another millet

With the release of SU7, Xiaomi also officially entered the new energy track.

The role of Lei Jun has also changed significantly. It used to be Reebs, but now it is Reske. Looking around the world, only Lei Jun has managed to personally grasp the two mainstream smart consumer goods "mobile phone" and "car".

There are no tricks in the process.

In three years, 3,400 engineers spent more than 10 billion yuan on research and development, and of course, the model worker Lei Jun went all out.

The financial report shows that in 2023, Xiaomi invested as much as 19.1 billion in research and development, and it is expected to reach 24 billion in 2024. In innovative businesses such as automobiles, Xiaomi invested 6.7 billion yuan last year. In the words of Lei Jun, he used real money to express his attitude of seriously building cars.

Yes, only by building a car seriously can we get admission tickets. Lei Jun has a clear understanding of this.

Now that Xiaomi Automobile has officially entered the market, Xiaomi has formed a pattern of two-wheel development of the original Xiaomi basic disk and Xiaomi Automobile.

For Xiaomi, this is a brand-new stage of development, and it can even be said that it is an opportunity to recreate a millet.

More than a decade ago, Lei Jun stood on the cusp of smart phones and built a millet with a market value of 100 billion. In the new decade, Lei Jun has put all his accumulated achievements and reputation in life to catch up with the new energy vehicles.

This is Lei Jun’s last venture, and the imagination space is also on the scale of 100 billion.

There are opportunities as well as challenges, depending on whether Xiaomi SU7 can make the first shot.

Lanmeih/ Today’s Topic

Xiaomi SU7, do you have a crush?

Original title: "Xiaomi SU7 21.59, Lei Jun became the man who smashed the table"

Read the original text

Dutch brother, Jake Gyllenhaal and Jacob Bartrand laughed heartily.

The main creative team of the film Spider-Man: Heroic Expedition, jointly produced by American Columbia Pictures and Marvel Pictures, recently appeared at CCXP in Sao Paulo, Brazil. Actors Tom Holland, Jake Gyllenhaal and Jacob Bartrand attended the event. There was not only close interaction between the main creator and the fans, but also a number of movie materials were released. The new version of Spider-Man’s battle dress was cool and exquisite, and the first trailer was full of material. During the trip to Brazil, the filmmakers were full of sincerity.

Dutch brother, Jake Gyllenhaal and Jacob Bartrand danced live.

Spider-Man’s surprise at the comic exhibition continued, and Dutch brother’s impromptu dance smashed the audience.

The movie Spider-Man: Heroic Expedition recently appeared in the Comic-Con in Sao Paulo, Brazil. This time, the official sent three important roles-Tom Holland, the new version of Spider-Man, Jake Gyllenhaal, the secret guest, and Jacob Bartrand, Spider-Man’s friend Ned. The three leading actors interacted closely with fans at the press conference, and performed an impromptu dance with the famous song September by the famous band Earth, wind&fire, and the atmosphere was instantly ignited.

It is worth mentioning that Tom Holland released a selfie video during the exhibition. At the end of the video, he actually caught Jake Gyllenhaal practicing Spider-Man’s spinning, as if he was playing a spider but was discovered by the owner. Tom froze for a few seconds, then smiled smugly, while Jake Gyllenhaal on the other side closed the door awkwardly. Jake Gyllenhaal is a well-known movie star in Hollywood. He has starred in many blockbusters, including Brokeback Mountain and Source Code. In Spider-Man: Heroic Expedition, he will play the mysterious guest in Spider-Man’s sworn enemy "The Evil Six".

Spider-Man new battle suit

Heavy notice, on-site release of new battle clothes, surprise appearance

In addition to the interaction of the creative team, the film also released two new versions of Spider-Man battle clothes. The first edition is a classic red and blue color matching suit, which is more refined and slim than the first one, and the color tone is darker than the original one, which looks more mature. The other version of the black suit, known as the "stealth suit", is dark and equipped with a pair of special glasses. The most surprising thing is that the suit is wearing a S.H.I.E.L.D. badge, and the identity of Spider in the second part is expected.

In addition to two new battle suits, the first trailer carried a lot of shocking materials and was released. In the trailer, Spider and his classmates came to Europe to play along the Venice Canal. However, the good times did not last long. European cities were suddenly attacked, and Spider-Man stepped forward again. The live fans responded enthusiastically after watching it. It is reported that the new version of the preview will be released globally next week, and the mystery of Spider-Man: Heroic Expedition will be officially unveiled.

Dutch brother and Jacob Bartrand made a surprise appearance.

Spider-Man: The Heroic Expedition is directed by Jon Watts and co-starred by Tom Holland (Spider-Man: The Return of Heroes, Captain America: Civil War), michael keaton (Focus, Bird Man), Jake Gyllenhaal (Source Code, Brokeback Mountain), samuel jackson (Pulp Fiction, Inglourious Basterds) and Zandaya. The film will be held on July 5, 2019.