Behind Article 20′ s seven consecutive box office titles in a single day is the people’s desire for fairness and justice.

Author: film and television weather vane

In the first week after the Spring Festival holiday (from February 19th to February 25th), the film market in China mainland continued its strong box office trend in the post-Spring Festival period, with the box office closing at 1.922 billion yuan that week. Among them, Article 20 earned 588 million yuan and won the box office for seven consecutive days. Pegasus 2 followed closely with 533 million yuan.

Under the unfavorable situation that the box office of Article 20 is only half that of YOLO during the Spring Festival holiday and only ranks fourth in the box office of the Spring Festival file, it can achieve a big counterattack of winning the championship for seven consecutive days in a single day, mainly because it satisfies the people’s desire for fairness and justice, arouses the emotional resonance of the audience, and has great practical significance.

Last week was the first week after this year’s Spring Festival holiday. After the Spring Festival box office blowout, the box office in China mainland declined, but it remained at a high level. According to the data of Cat’s Eye Professional Edition, the box office closed at 1.922 billion yuan that week, with 43.298 million people watching movies and 2.92 million screenings.

During the 8-day Spring Festival holiday, the box office of Article 20 was only half that of YOLO, ranking fourth in the Spring Festival box office. However, with the continuous fermentation of good reputation, the attendance rate of this film continued to rise in the second half of the Spring Festival holiday. After the holiday, on February 19th, the film won the first prize in a single-day box office when it was behind schedule, and then a wave of single-day box office champions for seven consecutive days made the film the biggest winner in the "post-Spring Festival file".

The box office of Article 20 can achieve a super counterattack, mainly because of its good reputation. As a propositional composition-style film for popularizing the law, director Zhang Yimou skillfully combines comedy, family, crime, tragedy, law and other types and elements instead of preaching with a straight face. The three cases are connected together through prosecutor Han Ming played by Lei Jiayin, which makes the film not only enjoyable, but also touching people’s hearts and satisfying people’s desire for fairness and justice, which is of great social practical significance.

Pegasus 2, a comedy about racing directed by Han Han, got 533 million yuan at the box office last week, ranking second in the weekly box office list, with a cumulative box office of 3.064 billion yuan, and also ranked second in the Spring Festival file.

The box office and word-of-mouth of "Pegasus 2" greatly surpassed the first film released in 2019, which fully demonstrated the audience’s love for this film. After the word-of-mouth failure at the box office of Four Seas in the Spring Festival of 2022, director Han Han was brave after knowing shame, and made a family fun racing movie for the audience with a creative attitude of Excellence, completely following the narrative and expression techniques of commercial films.

This year’s Spring Festival file is short of The Wandering Earth and Operation Red Sea’s "Feng Shen I", a visual blockbuster that represents the level of China’s film industry. The racing scene in the second half of "Pegasus 2" is thrilling and soul-stirring, and great efforts have been made in shooting and production, which makes up for this regret, which is also an important reason for the film’s good box office reputation.

Last week, the mainland film market in China entered the "post-Spring Festival". On February 23rd and 24th, there were four new Chinese and foreign films, such as argyle Secret Agent and Still Think You Are the Best 2, respectively, but the box office performance was average, especially Still Think You Are the Best 2, which was far less than the first one.

On the other hand, he thinks: "The Spring Festival file only has seven days off, so there are more than twenty days in the first month. If we can promote the emergence of a’ post-Spring Festival file’, it should be a good thing for the China film market. I hope to alleviate the problem of uneven hot and cold in the film market to a certain extent. "

According to Rao Shuguang’s definition, this year’s "post-Spring Festival" is from February 18th to March 9th (the 29th of the first month). In addition to the four new films released last week, there will be 13 new films released at home and abroad. Which film is expected to continue the market popularity?

However, this year’s "post-Spring Festival" is still full of stamina because of Article 20 and Pegasus 2, and Hollywood blockbusters like Dune 2 may not be able to get cheap in the competition. It is the best result for everyone to make the market cake bigger.

According to the China Film News, Rao Shuguang said: "It is not only the post-Spring Festival file, but we are used to thinking that in the blank period or the low period of watching movies, we need to deeply study and create film works suitable for a certain period, so as to make the film market trend more balanced and orderly throughout the year, and it can also effectively cultivate the consumption habits of the audience and increase the frequency of watching movies."

As President Rao Shuguang said, the film market in China is still too dependent on the Spring Festival, summer vacation, National Day, May Day, New Year’s Day and other major holidays. If the box office potential of off-season and weekend stalls can be better explored, the film market in China will be more prosperous.