Leaking Xiaomi Auto, both companies apologized： fire employees and never hire them!

On December 20th, the Red Star Capital Bureau reported that ZAKER official blog issued the "Apology Statement on Xiaomi Automobile Information Disclosure", saying that Bao Moumou, an employee of the automobile division, had been dismissed and would never be hired. A few days ago, Xiaomi Automobile’s real car shooting scene map was exposed, and it was suspected that the media leaked out when shooting the scene map.

In the apology statement, it was mentioned that on December 17th, 2023, ZAKER was invited to participate in the static product tasting shooting activity of Xiaomi Automobile. Before the activity, Bao Moumou, an employee of our automobile division, signed the Confidentiality Commitment Letter.

During the tasting shooting, Bao Moumou mistakenly thought that the photos of Xiaomi Automobile publicized by the Ministry of Industry and Information Technology were the materials shot by other media in the same place, and mistakenly thought that your company (Xiaomi Automobile) was allowed to publicly release the photographed photos, so he sent three work tidbits with Xiaomi Automobile to his personal WeChat circle of friends for personal purposes without the permission of your company (Xiaomi Automobile) on-site staff and without informing our company, and was reminded by the on-site staff. Bao Moumou immediately realized the seriousness of the matter and immediately deleted the content of the circle of friends. The release time lasted about 5 minutes, but the photos have spread and caused heated discussion on the Internet.

Our company attached great importance to the incident after learning of it, and immediately set up an incident investigation team on the same day to verify the relevant situation and relevant personnel. Bao Moumou, the employee involved, was fully aware of his own mistakes, and our company severely criticized and educated Bao Moumou. His personal behavior of unauthorized disclosure has seriously violated the rules and regulations of ZAKER Employee Manual and the confidentiality obligations of employees. According to the relevant rules and regulations of the company, our company dismissed Bao Moumou, an employee of the automobile division, and never hired him.

The incident was triggered by our employees’ violation of the Confidentiality Commitment Letter, which brought some pressure and influence to your company. We sincerely apologize for this. Our company is willing to maintain active communication with your company, and cooperate with your company to take all necessary measures to properly handle the adverse effects caused by leaks and emotional incidents and fulfill its due responsibilities.

At the same time, our company will earnestly learn lessons, reflect deeply, take a warning, comprehensively strengthen the legal awareness, confidentiality awareness and professional ethics education of relevant teams and employees, and resolutely put an end to the recurrence of such incidents.

"Xiaobai buys a car" apologizes:

On the afternoon of December 20th, Xiaobai bought a car and issued a "Statement on the Number of Information Leaks of Xiaomi Automobile" to apologize.

The statement said: On December 17, 2023, our company participated in the tasting and shooting activities of Xiaomi’s static products. Before that, our photographer Guan Moumou had signed the Confidentiality Commitment Letter. After the filming ended that night, Guan Moumou mistakenly thought that the confidentiality was limited to the company platform. Without the permission of the on-site staff and without informing the company, he sent a partial photo of the car penalty taken on the spot to two WeChat friends for personal reasons, and was later forwarded to the riders by his friends. When he realized the seriousness of the problem, the photo had been expanded on the network and could not be withdrawn.

We are deeply sorry for this, because we violated the "Confidentiality Commitment" and caused pressure and loss to Xiaomi Automobile Technology Co., Ltd.. After careful reflection and internal investigation, this incident was caused by the weak legal awareness of employees in our enterprise, the lack of contract concept, personal misconduct, and the inadequate internal management supervision of our enterprise. Here, we sincerely apologize to all the affected people and Xiaomi Automobile Technology Co., Ltd.

In order to ensure that this kind of incident will not happen again, our company has seriously criticized Guan Moumou, and his unauthorized disclosure has seriously violated the company’s rules and regulations and affected the company’s reputation. Therefore, according to the relevant rules and regulations of the company, our company will dismiss Guan Moumou and never hire him. And here we solemnly promise that we will strictly abide by laws and regulations, fulfill confidentiality obligations and re-train and educate all employees of the company in the future.

Once again, I sincerely apologize to all the affected people and Xiaomi Automobile Technology Co., Ltd. Our company will maintain a positive communication attitude, do its due duty, cooperate with all relevant investigations of Xiaomi Automobile Technology Co., Ltd., and properly handle the impact caused by this leak.

Xiaomi is angry! Lei jun forwarding

On December 19th, Xiaomi Group issued a statement in the official Weibo, saying that recently, malicious leaks and false rumors about Xiaomi automobile appeared in batches on the Internet, and the company made a formal response.

The statement mentioned that on December 17th, Bao Moumou, an employee of the media "ZAKER", and Guan Moumou, an employee of "Xiaobai Buying a Car", intentionally leaked the confidential shooting content without permission, knowing the confidentiality obligation and corresponding penalties. As verified by Xiaomi Group’s confidential management team, the above two people have admitted their violation of confidentiality obligations.

After communicating with its media, Xiaomi will investigate the responsibility of the two people and their media for leaking secrets according to the corresponding provisions of the Confidentiality Commitment signed by both parties, including but not limited to public apologies and fines.

At the same time, Xiaomi Group verified that in November and December, 2023, three former employees of Xiaomi Automobile Department participated in the so-called "Xiaomi Automobile Seminar" organized by external brokers and investment institutions without permission for the purpose of collecting "consulting fees". Xiaomi said that it "spread a lot of wrong and false information, seriously misleading the market and disrupting the normal business development of Xiaomi Automobile".

Xiaomi said that the above three employees seriously violated the Code of Conduct for Employees of Xiaomi Group and the confidentiality obligations stipulated by the company. Xiaomi Group has dismissed them and never hired them, and investigated their legal responsibilities according to law. At the same time, Xiaomi Group reserves the right to pursue legal responsibility for brokers and investment institutions that organize related activities.

On the evening of December 19th, Lei Jun, founder, chairman and CEO of Xiaomi, forwarded the Statement on his personal Weibo, and sent three expressions of bowing.

According to public information, the car involved in this leak is Xiaomi SU7, and the content involved is the static experience spy photos of Xiaomi SU7.

According to the interface news report, with the gradual exposure of various configuration data of Xiaomi Automobile, the last remaining key information is the price. Earlier, it was reported that Xiaomi SU7 will be available in four versions, with the price ranging from 190,000 to 300,000 yuan. The official has not released the information yet, and the sales staff also said that it is still unclear.

Some analysts predict that the lowest price of Xiaomi car starting at 190,000 yuan is hard to be surprised, and I am afraid it will not be able to replicate the sensation caused by the original price of Xiaomi mobile phone at 1999 yuan. In addition, for Xiaomi, which is famous for its cost performance, Xiaomi still needs to establish its own advantages in terms of performance and design.

Xiaomi Automobile has invested 3400 engineers.

R&D expenditure exceeds 10 billion yuan.

According to the news of the Ministry of Industry and Information Technology in official website on November 15th, the Ministry of Industry and Information Technology released the contents of the Announcement of Road Motor Vehicle Manufacturers and Products (the 377th batch) and the Catalogue of Energy-saving and New Energy-using Vehicles with Vehicle and Vessel Tax Relief (the 56th batch), and two Xiaomi brand pure electric cars were listed.

According to the public information, the trademark of Xiaomi Automobile is Xiaomi brand, which is a pure electric car, and the manufacturer is Beijing Automotive Group Off-road Vehicle Co., Ltd.

Recently, Xiaomi Automobile has caused a heated discussion. A few days ago, Lei Jun, the chairman of Xiaomi, a figure in the heat center, also appeared in front of the public to express his views on Xiaomi Automobile. In an interview with CCTV news "Face to Face", Lei Jun said that Xiaomi’s investment in building cars is ten times that of other automakers. For example, he said that the average car brand invested 300 to 400 people in building a car, and the cost was 1 billion to 2 billion yuan, while the first car of Xiaomi Automobile invested 3,400 engineers as a whole, and the research and development cost exceeded 10 billion yuan.

However, Lei Jun also expressed his concern about the sales situation. He was worried that no one would buy Xiaomi after it went on the market, and that everyone would buy it, but it would take a year or two.

Source: Comprehensive Red Star journalist Wu Danruo, Red Star News previously reported, national business daily

Original title: "Leaking Xiaomi Auto, both companies apologize: fire employees and never hire! 》

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