Brand new LOGO publicity of Buick brand

　　International Online auto channel News: The shape of the logo is very important for the automobile brand. In a sense, it can represent the initial intention, origin characteristics and even the imprint of an era when the brand was established. On March 22nd, the United States Patent and Trademark Office publicized the latest brand LOGO of Buick brand, which was different from the previous Buick logo. Instead of the design of three shields in a stepped manner, it was displayed in a straight order, and the shield shape was more concise. It is reported that the new LOGO may be applied to the future Buick pure electric products.

Comparison chart between 2010 version of LOGO and newly publicized LOGO

　　Only by understanding the past can we master the future. If we trace the origin of these three shields in the Buick logo, we should start with david dunbar buick, a Scot who founded Buick Motor Company more than 100 years ago. Buick developed until 1937, but failed to launch a satisfactory logo. It was not until 1959 that Buick had the three-shield logo, which represented three models, namely Lesabre, Invicta and Electra. Buick’s first pure electric concept car, which will be represented by the new LOGO, also inherits and continues the naming of Electra.

1904 edition LOGO

1913 edition LOGO

1920 edition LOGO

1935 edition LOGO

1937 edition LOGO

1939 edition LOGO

1942 edition LOGO

1959 edition LOGO

1975 version of LOGO

1990 edition LOGO

2002 edition LOGO

2007 edition LOGO

LOGO 2010 edition

　　It is a long process for a representative model to develop into a future concept car since the brand was established, so naturally there is the slogan "Breaking through time and space" when the Electra new energy concept car was released. Before 2025, Buick will launch five electric vehicles based on the Otneng platform, and Electra may be one of them. (Photo courtesy of GM Buick)