Golden Brothers Won Mid-Autumn Festival File Jia Zhangke set a new personal box office record.

Special feature of 1905 film network 　The Mid-Autumn Festival holiday ended. From Saturday to Monday (September 22 -24), the mainland film market closed at about 530 million, and the Mid-Autumn Festival closed at about 180 million. In the end, the box office champion of the Mid-Autumn Festival was won by "Golden Brothers", and counting the first day of painting on Friday, the accumulated money was more than 210 million; With the continuous fermentation of word of mouth, Jing M.Guo’s producer work "A River of Sorrow Against the Current" was also bullish at the box office in a single day, and finally came second in the schedule, winning 122 million yuan. Jia Zhangke’s new film "Children of the Rivers and Lakes" grossed more than 50 million yuan in four days, setting a new record for his personal works in the Mainland.

Mid-Autumn Festival box office fell by 40% year-on-year. "Golden Brothers" won the Mid-Autumn Festival file.

The Mid-Autumn Festival holiday in 2017 coincided with the National Day, and the box office output on the Mid-Autumn Festival on October 4 was close to 350 million. This year, the Mid-Autumn Festival and the National Day are "going their own way". In the past Mid-Autumn Festival holiday, the mainland film market gained about 530 million in three days and 180 million in a single day on the 24th. Although the overall data showed a year-on-year decline of more than 40%. But considering the objective reasons, it is also a normal phenomenon.

This week, many new films entered the mini-schedule of Mid-Autumn Festival. The Golden Brothers starring Ekin Cheng, Jordan chan, Xie Tianhua, Qian Jiale and Lin Xiaofeng, with the feeling of reunion for 20 years, has been at the top of the list since the day of painting, attracting more than 160 million yuan in three days, and the cumulative box office has exceeded 200 million, easily winning the championship.

Aside from the calculation of Mid-Autumn Festival, in the 38th week (September 17-23), the champion of the weekly list of mainland film markets was still won by "Anti-Corruption Storm 3", and another 165 million was recorded in the next week. Mission: Impossible-Fallout, which was released for four weeks, also won only 88 million yuan in the competition. If we calculate the single-day data on September 24th, the cumulative box office of the former has been infinitely close to 400 million, while the latter has successfully broken through the 1.2 billion mark.

The word-of-mouth counterattack of "Sadness Against the River" Jia Zhangke set a new personal box office record

"Golden Brothers" pays a nostalgic tribute to the 20-year classic, while "Sorrow Against the River" tells the "painful youth" of young people with a brand-new starring lineup. Although the film was adapted from Jing M.Guo’s novel of the same name, he didn’t choose to direct it himself this time, but gave it to his good friend Luo Luo. It seems to be a very correct choice for the film to be released one week in advance from the National Day schedule.

The relatively relaxed market environment has left sufficient time for word-of-mouth fermentation of "A River of Sorrow". Although the young actors’ acting skills are green, the film’s profound theme of campus bullying and the true restoration of youth still touched some audiences. Coupled with the blessing of the original fans, during the Mid-Autumn Festival, the word-of-mouth and box office of "Sadness Against the Current" rose all the way. The audience of the ticketing platform scored 9.1, ranking first in the same period, and the box office increased from 12 million to 44 million in three days, winning the runner-up with about 110 million.

"Children of the Jianghu", which passed through Cannes International Film Festival, finally landed in the mainland cinema this week. On the first day of painting, the film ranked second in a single day with 13.2 million yuan, and then it was gradually overtaken by films such as "A River of Sorrow" and "Anti-Corruption Storm 3". However, during the three days of Mid-Autumn Festival, the cumulative box office still exceeded 36 million, and the total box office exceeded 50 million, creating a new box office record for Jia Zhangke in the Mainland.

Week 30: When the National Day file hits, who laughs last, Mahua FunAge, Fage and Laomouzi?

Needless to say, the last day of the 30th week is the moment when the National Day file opens this year. Among all the new films, Mahua FunAge, Chow Yun Fat and Aaron Kwok, as well as Zhang Yimou’s new film, are the first echelon heavyweight players. Not surprisingly, the champion will be produced among the three films, and we will wait and see who will have the last laugh.