Changan Mazda EZ-6, price range or locked between 18-240,000？
Recently, some netizens posted a Changan Mazda EZ-6 car purchase invoice. The invoice shows that the purchased model is an EZ-6 pure electric BEV model, priced at 221,800 yuan. Once this news came out, it quickly caused an uproar in the automotive circle. Many people believe that the EZ-6, as the first new energy product of Changan Mazda, is the only model in the joint venture B-class car market to provide range-extending power. This price is mostly true, and the comer is not good.
So, what is the authenticity of this invoice? Judging from the pictures released, the invoice date of this car purchase is August 16, which is more than a month earlier than the pre-sale time on September 28. Under normal circumstances, when a new car is launched, whether it is an independent brand or a joint venture brand, the car company will have a complete time advancement process. For a joint venture car company like Changan Mazda, it is entirely possible for China and Japan to jointly decide to negotiate the price and start the relevant internal process two months in advance. In addition, although the sensitive information such as the code on the invoice has been coded, from the information of the invoicing party and the invoice seal of Changan Mazda Automobile Co., Ltd., this invoice does not look like a trace of fraud, it is likely to be internal outflow, high credibility. Therefore, we have reason to believe that the invoice shows that the selling price of 221,800 yuan is very likely to be the real price of EZ-6.
In fact, since the debut of the EZ-6 at the 2024 Beijing Auto Show, it has quickly become one of the hottest new cars in the field of joint venture new energy. There are two main reasons why it has attracted wide attention from the industry and consumers. First, the EZ-6 is at the forefront of styling and design, standing at the forefront of the joint venture new energy field. Secondly, the EZ-6 is the only model in the joint venture B-class sedan market to provide extended range power options. This technical advantage fills the gap in the field of extended range for the joint venture brand and is highly competitive in the market.
As far as the product parameters of the EZ-6 are concerned, there are many eye-catching highlights. From the perspective of body size, the length, width and height of the EZ-6 are 4921/1890/1485mm, the wheelbase is 2895mm, and the frameless door and hatchback design are adopted. This design not only conforms to the futuristic and technological sense of new energy models, but also retains the classic design language of Mazda, such as through taillights and four round gun downlights on both sides.
In terms of power, according to the information that has been exposed, the EZ-6 provides two forms of pure electric and extended range, and the whole system adopts a rear-drive layout. The power parameters of the pure electric version are 190kW, while the extended range version uses the same 1.5-liter range extender, and the power parameters are exactly the same. In terms of battery life, the pure electric model provides two range options of 480km and 600km according to the battery pack capacity. The extended range version of the vehicle can exceed 1300km on a single charge and a tank of fuel, which greatly enhances the convenience of consumers.
In terms of intelligent configuration, the EZ-6 is no less. It is equipped with Qualcomm Snapdragon third-generation 8155 chip, equipped with a 14.6-inch floating central control screen and full LCD instrument panel, as well as AR-HUD head-up display and 360-degree panoramic image. In terms of safety configuration, it provides a series of advanced functions such as a 180-degree panoramic chassis, adaptive cruise control, lane keeping assistance, and automatic parking. At the same time, the EZ-6 is also equipped with comfort configurations such as Sony audio, 64-color ambient lights, and zero-gravity seats, which are rare in the same level. It can be said to be full of sincerity.
From a market perspective, the pricing of the EZ-6 is very attractive. Compared with the Tesla Model 3 and BMW i3 priced at about 300,000 yuan, the Volkswagen ID7 starts at 227,700 yuan, and the EZ-6 pure electric version is only 221,800 yuan, which is very competitive. Changan Mazda’s pricing strategy obviously hopes to quickly gain a foothold in the joint venture new energy market through high cost performance.
Based on the information of all parties and Changan Mazda’s consistent pricing strategy, the price of the EZ-6 is expected to fluctuate between 18-240,000 yuan. If the pre-sale stage is combined with some awesome preferential policies, then the EZ-6 will likely cause a lot of pressure on the existing joint venture new energy models.
It is reported that the EZ-6 will be officially launched for pre-sale on September 28 and will be officially launched at the end of October. As more official information is gradually disclosed, the true market performance of this model will gradually emerge. In any case, judging from the information currently exposed, the EZ-6 is very likely to become one of the most eye-catching joint venture new energy cars this year. Next, let’s wait and see if it can stand out in the fierce market competition and trigger a new round of changes in the new energy market.
As a market observer, what is your opinion? Feel free to share your views in the comments section.