The takeaway platform is now ＂clone shop＂： how do these stores pass the review？

　　It is also the "Wangjing Small Waist", but the taste of the food produced in the store and the food ordered on the takeaway platform are very different, and there is actually a "mystery" behind it. A reporter from Beijing Youth Daily investigated and found that some stores registered on the takeaway platform under the name of "Wangjing Small Waist" and sold skewers. Some "clone shops" "curled up" in the corner of other stores, operated in the form of "shop-in-shop", and "shipped" through the takeaway platform. The hygiene conditions in the store are not optimistic.

　　In addition, a reporter from Beiqing Daily found that on some takeaway platforms, the name of the store can be filled in by yourself, which objectively creates an opportunity for "clone shops". The well-known old store "Wangjing Xiaoyao" responded that it has not opened a store on the takeaway platform and does not have a "franchise" relationship with takeaway merchants. A staff member said that because the trademark of "Wangjing Xiaoyao" was registered by others, it was difficult to protect its rights when encountering similar "clone shops".

　　phenomenon

　　There are many "Wangjing Small Waist" on the takeaway platform.

　　Customers complain about the taste

　　In summer, drinking and eating skewers has become the first choice for many people’s late-night supper, and takeaway platforms have provided more convenience. But the same "Wangjing Small Waist" has a polarized reputation on takeaway platforms and food recommendations. Many citizens said that "Wangjing Small Waist", which orders food through takeaway platforms, tastes "wrong".

　　"It’s completely different from what I ate before. The noodles are old, astringent, fishy, and hard…" Tang Xin (a pseudonym) couldn’t help but complain after tasting the tinfoil-wrapped "Wangjing Small Waist" takeaway barbecue, and gave a bad review. Tang Xin told the Beiqing Daily reporter that he had eaten the "Wangjing Small Waist" barbecue in Wangjing before, "the noodles are fresh, and the seasoning is moderate." The takeaway platform marked the barbecue of the branch, "The meat is not fresh, the things are either too salty, too fishy, or tasteless, and it doesn’t feel like something from a store."

　　There are not a few buyers who have the same questions as Tang Xin. On the takeaway platform, under a store labeled "Wangjing Small Waist (New Food Street) ", some buyers bluntly said that "I didn’t pay attention to the wrong store, no wonder it looks and tastes different from before"; in another store review of "Wangjing Small Waist (Dongdan Store) ", some buyers suspected that the goods were not fresh, resulting in "crazy diarrhea in the middle of the night"; and in the comment area of "Wangjing Small Waist (Tuanjiehu) " store, many buyers commented that "there is a bad smell" and asked "Is this really Wangjing Small Waist?"

　　For a time, some "Wangjing Small Waist" on the takeaway platform encountered word-of-mouth "Waterloo". This is different from the "Wangjing Small Waist" store that received four-star praise on the food recommendation.

　　visit

　　Multiple takeaways "Wangjing Small Waist"

　　The signboard does not match the actual name

　　A reporter from Beiqing Daily searched for "Wangjing Small Waist" on the Ele.me, Meituan takeaway and Baidu takeaway platforms and found that more than 15 stores used the name "Wangjing Small Waist" (× × branch). Among them, many merchants also used pictures printed with the words "Wangjing Small Waist" on a black background and yellow frame as sign photos.

　　According to the addresses of several branches of "Wangjing Small Waist" left on the takeaway platform, the reporter of Beiqing Daily randomly visited. In front of the address of a "branch" in Jintaili, Chaoyang District, the reporter of Beiqing Daily noticed that the name of the store’s sign is so-and-so skewers, and "Wangjing Small Waist" is juxtaposed with "Seafood Fried", which is located below the name of the sign, with smaller words. When the reporter of Beiqing Daily asked the owner "whether it is an authentic’Wangjing Small Waist ‘barbecue restaurant," the owner responded that he had set up a barbecue stall in Wangjing many years ago and later moved here. "At first, our family had small skewers of kidneys," but the question of whether it was authentic was avoided. The Beiqing Daily reporter noticed that on the paper menu of this store, the name of a certain string bar was displayed, and "Wangjing Small Waist" was only one of the specialties.

　　Later, a reporter from Beiqing Daily visited the "Wangjing Small Waist" of Tuanjiehu Store. He observed that the paper menu issued by the barbecue restaurant to diners read "Love Barbecue" instead of "Wangjing Small Waist". What’s more strange is that the physical menu of this barbecue restaurant does not have a dish named "Wangjing Small Waist", while the menu of the takeaway platform has "Wangjing Small Waist": a skewer costs 3 yuan, and the price of 5 skewers is 14.8 yuan after discount. But the owner of the barbecue restaurant has repeatedly stressed that his home is an authentic "Wangjing Small Waist". "We are a franchise store of Wangjing Small Waist Old Store, and the skewers and seasonings are all taken from Wangjing Main Store." As for the full name and specific location of the main store, the boss did not explain why the menu says "Love Barbecue".

　　detail

　　There is takeaway "Wangjing Small Waist".

　　Use Malatang Shop Business License

　　Visitors found that the store called "Wangjing Small Waist (× × Shop) " on the takeaway platform was actually "curled up" in a corner of a Malatang store, covering an area of about 5 square meters, with an inverted "L" shape. The door was in the Malatang store, with a window facing the road, and the sign "Wangjing Small Waist" hung above the window.

　　The Beijing Youth Daily reporter noticed that in the information of the "merchant" of the takeaway platform, this "Wangjing Xiaoyao" used the business license of Malatang Restaurant, and the photo of the door of the dine-in restaurant displayed was also different from the actual situation. The owner of Malatang Restaurant introduced that he and the barbecue restaurant are two stores. "We rented a place for them to cook barbecue, and they (who do barbecue) basically don’t open until 5:30 pm, and only deliver takeout."

　　At about 8 p.m. on June 16, a reporter from Beiqing Daily came to "Wangjing Xiaoyao (× × Shop) " again and saw several food delivery staff from the takeaway platform gathered outside the window, waiting to pick up the meal. In the barbecue shop, two young men, one shirtless, were holding multiple orders to prepare dishes, brush oil and sprinkle seasonings, and the other was grilling dishes on the barbecue grill with his back. After the food was baked, the shirtless man wrapped it in tinfoil, covered it with paper and plastic bags, and handed it to the delivery staff. The reporter from Beiqing Daily asked the boss if he could eat in the restaurant, and the boss replied that "yes", but he had to borrow the tables and chairs in the Malatang shop.

　　A reporter from Beiqing Daily observed that in this small store covering an area of about 5 square meters, there are freezers, microwave ovens, and multi-layer shelves with skewers of meat and vegetables. Oil stains, paper orders, disposable plastic bags, and empty bottles are all over the ground, and microwave ovens and barbecue grills are also covered with oil stains. In the back seat of an electric car outside the window, there is a raw meat skewer skewers skewed in plastic boxes, and flies are flying around the meat skewers.

　　doubt

　　The "clone" store of the takeaway platform

　　How to pass the review?

　　According to previous media reports, "Wangjing Xiaoyao (Old Store) ", which has received praise from many star diners and food websites, actually has a 20-year brand history and currently has four branches, the first store is located in Wangjing.

　　On the 18th, as a diner, a reporter from Beiqing Daily asked whether the merchant had opened multiple branches on the takeaway platform. The other party said that they had not opened a store on the takeaway platform, nor did they have a "franchise" relationship with the takeaway merchant. "We also received many calls from diners complaining that the takeaway and the tasting of the food were different, and we felt cheated. But in fact, the takeaway merchant used our name and store photos to mislead everyone. Considering the taste of the meat, we only have dine-in food now, not takeaway."

　　Regarding some takeaway merchants who cloned the name of "Wangjing Small Waist" and used the store’s signboard photos for publicity, the relevant person in charge said that they also "have no way". "[We] can only be regarded as an old store passed down by word of mouth now, because the trademark of" Wangjing Small Waist "has been registered by others, so we have no way to protect our rights."

　　The name of the takeaway store is inconsistent with the name of the physical store. The photos of dine-in food displayed on the platform are different from those of the brick and mortar store. How did these "clone" stores appear on the takeaway platform pass the review? Recently, a reporter from Beiqing Daily called several major takeaway platforms as a merchant. The customer service staff said that the business license and food business license information should be submitted on the website first. After passing the machine moderation, the regional sales manager will contact the merchant later.

　　Previously, a reporter from Beiqing Daily submitted relevant information on a takeaway platform and successfully registered the store. He found that the content of "store name" can be filled in at will. In addition, a reporter from Beiqing Daily recently called a number of takeaway stores that cloned "Wangjing Small Waist". Many merchants recalled that registering a "Wangjing Small Waist" branch on the takeaway platform "does not require any materials, just fill it in by yourself, and the platform and manager will not specifically ask you to (provide) proof." However, a customer service staff said that the sales manager will be arranged to "check the store" later to check the submitted license, and whether the brick and mortar store and the dine-in photos on the takeaway platform are consistent.

　　Photo by this reporter, Zhang Ya, intern reporter, Zhang Youlin, Li Ang, Shi Shuqi